Between the Lines: Boost for Andrews Aldridge

Partners Andrews Aldridge has built a reputation in its nine-year history for being a direct marketing agency with high strategic and creative standards.

It has won some big accounts over the years, including Sky, but was still outside the top-20 direct agencies ranked by revenue. Its move to buy the rival independent DS-J (page 3) will change that.

It must now maintain its high standards, while growing the business. There is a good cultural and client fit between the agencies and, with all the founding partners still on board, every chance that the agency will go from strength to strength.

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