So the idea that COI might take the review of its creative agency pool as an opportunity to inject some younger blood into its roster is welcome news, particularly for those newer agencies wondering how they will know when they have really arrived.
The news that the errant Department for Transport is willing to meet COI halfway and participate in the concurrent media review represents another step forward; it is a testament to the diplomacy of COI's chief executive, Alan Bishop, and his deputy, Peter Buchanan. The COI pitches will undoubtedly be some of the most interesting and hotly contested of 2005.
