Between the Lines: A comedown for Bowley?

By many measures, Martin Bowley's new job seems like something of a comedown for a man who was not so long ago one of the most powerful people in media as the head of Carlton Sales. Now he's the chief of a mobile ad company (page 2).

The fact is, there aren't enough jobs in mainstream media for some of the industry's most experienced (and, perhaps, expensive) talent. So it's easy to see why some of adland's big cheeses are turning up at smaller new-media companies.

It may look like a second-choice option for Bowley, but his hiring is a smart move for Pitch Entertainment: it's the first time most people in adland will have heard of the company. And companies like this won't move into the mainstream without more experienced chiefs at the helm.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus