First it swept the board at the IPA Effectiveness Awards, taking eight awards and snaring the Agency of the Year accolade (page 2). Then it took top honours as the world's most creatively awarded agency in the 2006 Gunn Report, notching up its second number one placing, having taken the top slot when the report was first launched in 1999.
As a whip through the Effectiveness Awards winners reveals, it's clear creativity and effectiveness are most definitely not umbilically linked. To triumph on both measures (even if for different campaigns) is the mark of a great agency.
Woodford has much to do once he lands at DDB, to get the agency's reel back on top form (many of the Gunn Report winners were last year's ads) and rejuvenate the management team, but this week's news will make his job a lot easier.