Between the Lines: DLKW versus the networks

Delaney Lund Knox Warren & Partners' further consolidation of General Motors' pan-European advertising business (page 2) is impressive. The agency has no network facility, yet is successfully taking on the might of IPG's McCann Erickson and Lowe networks.

With the Opel account, DLKW is beating McCann at its own game by providing immaculate account management.

Such tactics put DLKW on course to meet the steep growth targets set out at its sale to Creston in January.


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