Between the Lines: Engine's on a media drive

News that Engine is looking to make a media acquisition is not as earth shattering as it might have seemed a few years ago (page 1). For an integrated group such as Engine, a strategic media offering is now a minimum requirement within its portfolio. But to drive group revenues, it's natural the company should also eye the media buying space.

And it's easy to forget media is a subject Engine's chief executive, Peter Scott, knows well. When WCRS and Aegis were conjoined, Scott was the chairman of the media giant. It's a business he knows how to make pay, and as Engine nudges towards realising its value (an IPO?), the addition of a successful media business will only enhance its worth.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content