And it's easy to forget media is a subject Engine's chief executive, Peter Scott, knows well. When WCRS and Aegis were conjoined, Scott was the chairman of the media giant. It's a business he knows how to make pay, and as Engine nudges towards realising its value (an IPO?), the addition of a successful media business will only enhance its worth.
News that Engine is looking to make a media acquisition is not as earth shattering as it might have seemed a few years ago (page 1). For an integrated group such as Engine, a strategic media offering is now a minimum requirement within its portfolio. But to drive group revenues, it's natural the company should also eye the media buying space.