Between the Lines: Ffitch good choice for MGM

Ffitch will be a popular choice among clients and his staff as the agency attempts to go back to its roots of combining a strong planning offer with entrepreneurial energy.

The agency had lost its way in the past couple of years as its founders Nick Manning and Colin Gottlieb moved on within OMD but, as a founding member of the agency, Ffitch is passionate about reinstating these values.

Like the reports of Mark Twain's death, suggestions that the Department for Transport is now fully reconciled with COI Communications seem to have been a tad premature (page 1).