Between the Lines: Could it be 'goodbye Moto'?

Ask anyone which client has the ability to turn a sector's advertising on its head, and chances are they will name Simon Thompson.

That the ex-Honda marketing director and man behind "cog" and "grr" has a new role as the pan-European marketing chief at Motorola (hotline), should give some creative relief to a sector not known for its innovative approach to marketing. Handset manufacturers often rely on global campaigns at the expense of creative output and local focus - "hello Moto" is a case in point. Let us hope Thompson's new role can bring some "cog" magic to the handset market.

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