Reassuringly, the inaugural Gunn Report for Media has found Great Britain is the world's centre of media creativity. For many years, the media industry here has comforted itself with the belief that our research systems and negotiating nous were world-beaters. To get an internationally recognised pat on the back for media thinking is the next logical step.
So now the media fraternity can stand side by side with the creative agencies recognised by the main Gunn Report. Not before time. As Jonathan Durden's letter this week (page 24) points out, media's contribution to effective, creative advertising is sometimes under-recognised. Gunn's new media league will help to address this imbalance and give real credit where it is due.
