Between the lines: Ham-fisted COI plan

Any attempt to kick off the COI Communications roster any agencies that work on junk-food accounts (see page 2) would be dangerously unworkable.

Such a move would undermine COI's independent status and potentially compromise the efficiency of COI campaigns.

It would also represent a knee-jerk and ham-fisted attempt to punish agencies' businesses rather than tackle the real issues of unhealthy foods and lifestyles. Agencies, once again, are the soft target.


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