Finding someone who is brave enough for the inevitable battle for the respect of the traditionalists, however, is another thing.
Between the lines: Hard task for next IPA chief
A fly on the wall at the annual IPA Presidents' reception would see a depressing representation of the vibrant world of advertising, such is the preponderance of grey hair and testosterone. So news that the IPA may break its 87-year mould and appoint a media specialist, a DM expert or even a woman as its next president (see page 6) is to be welcomed.
