Between the Lines: Jones' green scheme wise

Mirroring the green ideals of David Cameron, the Tory Party leader whom he resembles, Euro RSCG's David Jones is turning his group carbon neutral (page 2). But is this good business sense, or is it a case of political showmanship?

This will not come cheap and agencies hardly compare with, say, oil companies, as CO2-spewing polluters. The exercise, it seems, is about winning and retaining clients. Pressure is mounting on advertisers to clean up their supply chains, and as climate-change hysteria hits fever pitch, agencies will be pushed to go green.

Jones' move is wise - green credentials could soon help win, or lose, pitches.

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