Between the Lines: A Lazarus revival for Euro?

It's a year since the Euro RSCG global chief executive, David Jones, parachuted Mark Cadman and Russ Lidstone into the London office to turn around its flagging fortunes. The pair have stemmed the loss of business, but it's taken 12 months to make the Mark Hunter appointment, and address the creative issue (page 1).

A year is a long time in the life of an agency's reputation, and Cadman, Lidstone and now Hunter are going to have to act fast if they are to re-establish Euro as a leading London agency.

Winning the pitch for the telecoms giant 3 would be a good start.