Between the Lines: Location, location, location

It seems that the Ogilvy Group chairman, Gary Leih, has the necessary drive and determination to force WPP to rethink Ogilvy's current location in Canary Wharf (page 1).

His predecessors at the helm of the agency have long complained that its distance from London's advertising hub has caused the agency to underperform over the years, particularly in creative terms.

Relocation does seem a good move. For the past 15 years, Ogilvy's profile has slipped from being a major London creative force, replete with its own personality, to become simply the UK outpost of a successful international network.


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