Between the lines: McCann must take London

When McCann Erickson London trumpeted its new dream team of agency managers, dubbed the McCann Eight, two years ago, it proclaimed the dawn of a new era.

Today, three of the eight have moved on (Robert Campbell, Mark Reddy and Frank Lieberman). A further two, Rupert Howell and Damian O'Malley, have taken on European roles (page 2).

Has McCann evolved its positioning in that period? Not really. Its creative output has few highlights and it's telling that the three executives who left were creatives.

Rupert Howell, the author of the dream team, should be credited with steadying the ship after an unsettling period following the exit of the former chief executive Ben Langdon. Nevertheless, the agency has lost status on some key accounts, notably Coca-Cola and General Motors.

At a time when the strength of the McCann network is crucial to the survival of its parent company, IPG, there's no doubt that the London agency is coming under pressure to gain a stronger grip on the London market.

Topics