Between the Lines: Memorable week for DLKW

What a week it has been for Delaney Lund Knox Warren & Partners.

It started with the agency winning the £30 million Tena account from SCA Hygiene (page 5), but DLKW soon topped this with the General Motors Vectra brief, taken from under the nose of McCann Erickson Germany (page 1).

The wins are significant on several levels. First, they are both pan-European. DLKW's brand of efficient client services is now winning the hearts of new clients internationally. If the agency can continue to replicate its UK success on the Continent, its growth will be nothing short of breathtaking.

The second observation is that neither brief is likely to result in strong crea-tive work. The prospect of inconti-nence pad advertising by DLKW is not a pretty thought, while most of the agency's Vauxhall work can best be described as workaday.

Nevertheless, the wins will help the agency's founders reach the targets set by its new owner, Creston. Their earnout is looking peachy.

It has been a 15-year wait for Robert Ffitch, the new managing director of Manning Gottlieb Media, who joined the agency when it launched in 1990 (page 3).