Nevertheless, the details surrounding her appointment raise some questions.
She joins as a senior strategist. Readers could be forgiven for assuming that this means she is a planner, but she's not. She's an account executive.
Mother built its reputation partly on the fact its creatives have direct access to clients; it doesn't have account handlers. This was a wonderful philosophy on which to launch a hotshop agency seeking risk-taking clients who wanted to commission ground-breaking work.
But, owing in no small part to the success of that philosophy, Mother is now a well-established agency with establishment clients. There is nothing wrong with needing experienced account handlers to run large pieces of business. Mother need not be so embarrassed.