Between the Lines: Outdoor momentum grows

The latest outdoor advertising figures (page 4) show that the poster industry is limping forward, despite all the structural upheaval this year.

With Maiden's demise and sale to Titan, then Clear Channel's management clear-out and the sale of its parent to a private equity company, it's been a year of seismic change. So any growth is impressive.

Now with the industry looking on a much firmer footing for 2007, the sector must ensure it regains real momentum through a concerted marketing effort.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content