Between the Lines: Start-up's direct approach

The departure of Phil Nunn and Amy Lennox hasn't come at a good time for OMD, coinciding with it landing the Royal Mail account, a heavily direct and digital-focused piece of business (page 2).

However, it will be interesting to see if their new planning start-up is a success. Unlike other communications planning-type agencies, it seeks to put direct and digital at the heart of its offer. Nunn, in particular, has a reputation as one of the stronger direct media planners around.

There's a gap in the market, so it's now down to Nunn and Lennox to prove they have the entrepreneurial nous to succeed.