Between the Lines: The TV sales brain drain

The news that Sky's sales supremo Nick Milligan could be set to leave the company perhaps points at something of a brain drain from the TV advertising sector (page 1).

There was a time when the departure of some of TV sales' big hitters seemed like a long-overdue clear-out that recognised TV is no longer the monopolistic medium it strutted itself as and now requires a more intellectual sell. But suddenly it seems as though there's simply not enough good sales people selling a medium that is in dire need of experienced, creative selling.

Lunch table talk recently has focused on whether Michael Grade will reshape the ITV sales team. But if so, who could he possibly hire. Beyond Channel 4's Andy Barnes, the list is very slim indeed. And now with Milligan's departure, the TV industry seems to be suffering a real crisis of sales talent.


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