Between the Lines: Viva the Saatchis revolution

Sony Ericsson's decision to hand Saatchi & Saatchi its £80 million global ad account is a long overdue fillip for the agency (page 7).

The chief executive, Lee Daley, has thrown himself into developing Saatchis' positioning as an ideas-based, innovative agency. But without the new business to back it up, that effort has at times looked like too much hot air.

Now, with ventures such as Gum and Industry@Saatchi beginning to deliver, the remaining question-mark was over the agency's ability to deliver on its bread and butter business. With SE, Daley can claim his revolution is making a difference.


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