Between the Lines: Vizeum boosts digital team

The news that Aegis is transferring a large chunk of staff from Diffiniti to Vizeum is an interesting move (page 4).

At a stroke, Vizeum has gained 25 experienced digital specialists. In an industry suffering from a shortage of decent digital talent, gaining 25 specialists overnight is every agency chief's wet dream come true and a shot across the bows to agencies that talk about putting digital at the heart of their set-up but fail to do so.

The ease with which this move has been carried out is also proof of the value of Aegis remaining independent and relatively free from many of the politics that can impede the advertising networks.

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