Between the Lines: Wanted: a saviour for Grey

As Tamara Ingram leaves her Grey London chief executive role to run the global Procter & Gamble business for Grey and WPP (page 1), the agency must see this as an opportunity for a fresh start. Despite what the senior management team says, Grey has been in need of a fillip for quite some time.

But finding the right candidate will prove an enormous challenge. Ingram has been a strong leader at Grey but has made little lasting impact on the agency's image. Grey now needs a miracle-worker and one prepared to risk their career by taking on the challenge.

The new CEO will also need a keen new-business sense, because, by the time they join, there is a possibility that they will not only have to replace AOL's billings, but also Nokia's - a gargantuan effort, to say the least.

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