LinkedIn "Let's step forward, together" by VCCP

LinkedIn has launched a TV ad encouraging the public to "step forward together" amid a wave of redundancies and job changes during the Covid-19 pandemic.

The ad begins as a man gets out of his bed in the middle of the night and promotes himself as "#OpenToWork" on LinkedIn. The man (and his house plant) set off on a journey to "beat redundancy blues" on the professional community platform, with both man and plant appearing visibly healthier as a result of their newfound search for purpose (and drinking more water, of course).

It ends as the man and his trusty vegetation appear for their first day in a new job. The ad will run for seven weeks alongside social activity, including LinkedIn’s first foray into TikTok, which is set to take place in June. It was created by Tom Lee and directed by David Edwards. Media is handled by ARM.

In February, LinkedIn partnered with The Big Issue to support the magazine’s sellers whose livelihoods have been hit by the pandemic.

Credits

Client
Vice president, brand marketing and corporate communications
Director of brand marketing, EMEA & LATAM
Senior brand strategy
Brand marketing manager
Senior brand and social marketing manager, EMEA
Brand marketing manager
Senior consumer communications
Communications manager
Agency
Chief operational officer
Senior account director
Senior account manager
Head of planning
Executive producer
Producer
Executive creative director
Creative director
Director
Editor

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