Lionel Benbassat Eurostar

Lionel Benbassat


Head of marketing and brand

Eurostar is a brand at the forefront of learning how to become customer-centric, purely by its nature. Benbassat, its head of marketing and brand, and no stranger to the Marketing Power 100, has to deal with the fallout from disruption to the cross-Channel rail service, as well as planning big brand activity.

For Benbassat, this means fusing the best blend of technology and data with more human principles to ensure that customers are always treated as individuals. In fact, Benbassat believes we’re at the edge of a marketing revolution in relevance.

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