Feature

The A List 2008: Part 2 of 9 - C-D

C

CABRAL, JUAN

Job: Creative director.

Company: Fallon London, 67-69 Beak Street, London W1F 9SW.

Work tel: +44 (0)20 7534 9436.

Born: Argentina.

Career highlights: When I tried out for a football club in Argentina. They said no.

Why are you good at what you do?: Undisclosed.

Greatest influence: Boredom... and music.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Lawyer.

Favourite media: I find Dragon's Den quite good.

Favourite gadget: Undisclosed.

Clubs: None.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: I'm keeping this short.

Perfect day: Today was nice. Nothing special about it.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: I'm quite a good lawyer.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: Reserved, passionate, enigmatic and above all, supremely talented, Cabral is the creative dynamo at the heart of the Fallon London success story. There are those who say the success has gone to his head, but the received wisdom is that it's jealousy talking, not a particularly searing insight into the Argentinian creative's character.

CADMAN, MARK

Job: Chief executive.

Company: Euro RSCG London, Cupola House, 15 Alfred Place, London WC1E 7EB.

Work tel: +44 (0)20 7257 6002.

Born: Farnborough, Kent.

Career highlights: Volvo "twister", Kellogg's Cornflakes "whatever you get up to", running the Tesco business, almost doing a start-up with Sir Frank Lowe, becoming chief executive of Euro RSCG London.

Why are you good at what you do?: Never really satisfied, and a genuine dislike of failure.

Greatest influence: My father.

Fantasy business partner: Sir Terry Leahy.

Biggest risk taken: My first wife.

Best job outside advertising: Tennis coach.

Favourite media: The Sun, The Week, Grey's Anatomy, Magic FM, eBay.

Favourite gadget: iPod.

Clubs: Harbour Club.

Most-admired politician: Margaret Thatcher. Love her or loathe her, you knew what she stood for, and she was refreshingly spin-free.

How do you off-set your carbon footprint?: Cherish mycherry tree.

Perfect day: It starts with a run along the river, followed by swimming with my girls, and ends with dinner with my wife.

Fictional hero: Bertie Wooster.

Who should play you in the film of your life?: John McEnroe.

Hidden talent: I'm a handsome skier.

Most expensive purchase: A painting.

Desert island objects: iPod, a boat and a good book.

Lowdown: With a number of good account wins under his belt and a great appointment in Mark Hunter as the executive creative director, Cadman is starting to enjoy his tenure at Euro RSCG London. However, there are some that question how well his more measured pace sits with David Jones, but no-one can deny he's worked what must be close to a miracle at an agency where morale was at rock bottom when he joined.

CALCRAFT, HELEN

Job: Chief executive.

Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1T 1NB.

Work tel: +44 (0)20 7073 6900.

Born: 111 days and six hours after Geoff Hurst made England great. Set me up for a lifetime of being late.

Career highlights: Saying "yes" when Peter Mead asked me to join Abbott Mead Vickers as a graduate trainee. Surviving an MBA at London Business School. Saying "yes" when Jeremy Miles asked me to set up an agency with him, Malcolm and Paul.

Why are you good at what you do?: I'm a Catholic, girly swot.

Greatest influence: My mother.

Fantasy business partner: Jacqueline Gold.

Biggest risk taken: Saying no to going back.

Best job outside advertising: Front of house at The Oyster Bar in Martha's Vineyard.

Favourite media: The Guardian, Grazia, Grey's Anatomy, Radio 4, Net-a-porter.com.

Favourite gadget: Nespresso coffee machine.

Clubs: Yawn.

Most-admired politician: William Wilberforce, for a life-long commitment to doing the right thing and getting it done.

How do you off-set your carbon footprint?: I have a standing order with Global Trees.

Perfect day: With my best friend and our children, on the boat, pootling about between Portofino and San Fruttuoso.

Fictional hero: Becky Sharp.

Who should play you in the film of your life?: Bette Midler.

Hidden talent: I prefer to keep it hidden.

Most expensive purchase: Alberta Ferretti evening dress. Eye-watering.

Desert island objects: A Man Friday. Complete works of William Shakespeare. Nail-varnish remover.

Lowdown: Along with Jeremy Miles, Calcraft must have been wondering what the hell had happened on that fateful Friday when Jonathan Durden, turned up on the twat-fest Big Brother. However, to her - and the agency's - credit - they have stood by him, another example of Calcraft's smooth professionalism.

CALCRAFT, STEF

Job: Partner.

Company: Mother, 10 Redchurch Street, London E2 7DD.

Work tel: +44 (0)20 7012 1963.

Born: 3 January 1963.

Career highlights: Unilever, BBH, Mother.

Why are you good at what you do?: Optimism and energy.

Greatest influence: Growing up in Sussex.

Fantasy business partner:

Gordon Gekko.

Biggest risk taken: Having broken my nose three times, and being much too old, I decided to run out one last time at the Nabs 7s a few years ago - it wasn't good.

Best job outside advertising: Working as a barman in a Sussex pub under the South Downs.

Favourite media: The Sunday Times, Brothers and Sisters, Classic FM, Teapalace.com.

Favourite gadget: I avoid all gadgets wherever possible.

Clubs: Soho House.

Most-admired politician: Winston Churchill. He was a force of nature.

How do you off-set your carbon footprint?: With difficulty.

Perfect day: With Tara.

Fictional hero: Ivanhoe.

Who should play you in the film of your life?: Sean Penn.

Hidden talent: I used to play the violin.

Most expensive purchase: Escaping overseas in winter.

Desert island objects: My friends, lots of alcohol, and a very big boat.

Lowdown: The closest Mother has to an "account man", when Calcraft is not persuading Al and Monkey out of retirement, he's busy reinventing East London nightlife with Shoreditch House and building his business empire, the Tea Palace. Watch out, Starbucks.

CAMERON, HUGH

Job: Director.

Company: Freud Commun-ications, 19-21 Mortimer Street, London W1T 3DX.

Work tel: Undisclosed.

Born: 1968.

Career highlights: Shaping the evolving communications landscape with Freud. The decency of DFGW. Our BBC work. The launch of Freeview. Everything I learned at McCann.

Why are you good at what you do?: Never thinking I know.

Greatest influence: London.

Fantasy business partner: My family. My friends. And Flavio Briatore.

Biggest risk taken: Not taking more.

Best job outside advertising: Clinic clerk at St Thomas' Hospital STD clinic.

Favourite media: Financial Times, Vanity Fair, Spooks, Radio 2, Expedia.

Favourite gadget: Motorola Pebl.

Clubs: Goodwood Road Racing Club.

Most-admired politician: Michael Heseltine. His hair as much as his career.

How do you off-set your carbon footprint?: Went on holiday in the UK, instead.

Perfect day: The rumble of planes and traffic. Say hello to my son. Espresso. Try to do something new. Make some money. Spend some money. Story time. A movie.

Fictional hero: Jason Bourne.

Who should play you in the film of your life?: Ibrahim Ferrer.

Hidden talent: Lego building.

Most expensive purchase: Pots.

Desert island objects: Braun mirror, Swiss Army Knife, sunscreen.

Lowdown: The Freud takeover of DFGW added yet another conundrum to adland's debate of what's in store for the future. Cameron has been busy bedding down clients into a new arrangement, and even picked up a meaty COI integrated milk brief late on in the year. Is this integrated model sustainable?

CAMPBELL, ROBERT

Job: Managing director Outsider; partner, Viral Factory; partner, Unit 9.

Company: Ousider, 41-42 Foley Street, London W1W 7TS.

Work tel: +44 (0)20 7636 6666.

Born: 30 December 1962.

Career highlights: Getting a job,winning some prizes,still being in business.

Why are you good at what you do?: Ability to adapt.

Greatest influence: My father.

Fantasy business partner: Leonardo da Vinci.

Biggest risk taken: Starting Outsider.

Best job outside advertising: Running a dairy farm in California.

Favourite media: The Daily Telegraph, The Week, the news, The Today Programme.

Favourite gadget: Mobile phone.

Clubs: The Union, The Piscatorial Society.

Most-admired politician: Not sure about any of them.

How do you off-set your carbon footprint?: Cycle everywhere.

Perfect day: Salmon fishing on a Highland river, then supper with my family.

Fictional hero: James Bond, natch.

Who should play you in the film of your life?: Alberto Sordi.

Hidden talent: A good herdsman and cattle judge.

Most expensive purchase: Art.

Desert island objects: Fishing rod, 61 Palmer, a complete set of Winston Churchill's The Second World War.

Lowdown: With his production company Outsider and his business interest in the Viral Factory, Campbell is one of the most forward-looking producers in the business. Equally comfortable making 30-second ads, three-minute virals and 30-minute documentaries, his is the model many production companies are eager to ape.

CANDY, LORRAINE

Job: Editor-in-chief, Elle magazine.

Company: Hatchette Filipacchi, 64 North Row, London, W1K 7LL.

Work tel: Undisclosed.

Born: Undisclosed.

Career highlights: My first byline in the local newspaper aged 16.

Why are you good at what you do?: Who knows, it's all so random.

Greatest influence: Every woman who manages to be happy and guilt-free at work and with her family.

Fantasy business partner: Undisclosed.

Biggest risk taken: Leaving newspapers, taking a huge pay cut to work on Marie Claire - my first job in magazines.

Best job outside advertising: Looking after ponies at my local stable aged 16.

Favourite media: Too numerous to name, and it changes every week.

Favourite gadget: I hate all gadgets.

Clubs: Soho House. I joined the week it opened.

Most-admired politician: Any politician who doesn't lie.

How do you off-set your carbon footprint?: Recycle, recycle, recycle.

Perfect day: With my three children in Cornwall.

Fictional hero: Marge Simpson.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Sleeping with my eyes open. I get woken up at 5.00am every day.

Most expensive purchase: A woman never reveals what she spends.

Desert island objects: My own bed, Krispy Kreme donuts, Champagne.

Lowdown: Elle's editor-in-chief has had a relatively quiet year returning steady ABC results and sensible brand extensions into Elle Decoration Collections. Could this still be the hangover after last year's 21st birthday party?

CARROLL, JIM

Job: UK chairman.

Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1B 5DS.

Work tel: +44 (0)20 7453 4110.

Born: Romford.

Career highlights: 1987 SRG, 1990 MWP, 1991 BBH, 1993 the board, 1998 planning director, 2004 UK chairman.

Why are you good at what you do?: I'm not. They just told me to do this.

Greatest influence: Marvin Gaye.

Fantasy business partner: Gwyn and John.

Biggest risk taken: I once wore trainers to work.

Best job outside advertising: Royal Mail. Very good canteen, early finish.

Favourite media: The Guardian, Straight No Chaser, The Likely Lads, Radio 4 ,westhamonline.net.

Favourite gadget: Sony transistor radio.

Clubs: None.

Most-admired politician:

Neil Kinnock. Flawed,but he cared.

How do you off-set your carbon footprint?: I try to operate within a narrow corridor between Islington and Soho.

Perfect day: One that involves a kip on the sofa.

Fictional hero: Spinal Tap's Nigel Tufnel - he went to 11.

Who should play you in the film of your life?: Alastair Sim.

Hidden talent: I can sleep at will.

Most expensive purchase: I buy too many tickets.

Desert island objects: Woolly hat, football, and an apostrophe.

Lowdown: Has been well involved with the creative flourish that BBH has put together recently, as well as the development of its staff's skill-set. The quiet one of the management triumvirate, his strength is just getting his work done. .

CARTER, CAROLINE

Job: President and chief executive.

Company: Grey EMEA, 215-227 Great Portland Street, London W1W 5PN.

Work tel: +44 (0)20 3037 3000.

Born: 2 November 1955.

Career highlights: The 1980s, up the ranks at Grey New York. Executive vice-president Grey New York in 1988. Move to London as global account director of Mars in 1996. President Grey Worldwide EMEA in 2000. President Grey Global Group EMEA in 2002. Chief executive officer, Grey Global Group EMEA in 2004.

Why are you good at what you do?: Tenacity, drive and great partnerships.

Greatest influence: The pursuit of excellence.

Fantasy business partner: Mick Jagger. Global brand, longevity, high margins... and he still rocks.

Biggest risk taken: Trading in Bergdorf Goodman's for Harrods.

Best job outside advertising: Teen journalist.

Favourite media: Financial Times, Vanity Fair (and Campaign, of course), House, WSJ.com.

Favourite gadget: Hand-held Sudoko.

Clubs: Home House, RAC, Annabels.

Most-admired politician: Winston Churchill. For galvanising and leading a nation.

How do you off-set your carbon footprint?: Recently switched to a Lexus Hybrid.

Perfect day: Morning workout, a great meeting, a smart hire, a few laughs.

Fictional hero:

Howard Roark.

Who should play you in the film of your life?: Angelina Jolie, of course!

Hidden talent: Cordon-bleu chef.

Most expensive purchase: My Aspen getaway.

Desert island objects: Solar-powered iPod; the object of my desire, my husband Jeffrey, a helicopter.

Lowdown: Driven, driven and driven are the three best words to describe Carter. She's also proud of her network's achievement in winning the Euro Effies three years on the bounce. However, this doesn't quite gloss over the fact the London agency still needs a lot of work, and the hiring of David Patton is a big risk that needs to pay off.

CARTMELL, SAM

Job: Creative partner.

Company: The Red Brick Road, 50-54 Beak Street, London W1F 9RN.

Work tel: +44 (0)20 7575 7654.

Born: 1968.

Career highlights: APL, Lowe, The Red Brick Road.

Why are you good at what you do?: School fees to pay.

Greatest influence: Paul Weinberger and caffeine.

Fantasy business partner: Mr Burns.

Biggest risk taken: Turning down a pay rise as a youngster.

Best job outside advertising: Rugby commentator on radio.

Favourite media: The Daily Telegraph, Private Eye, The West Wing, Radio 4, takethefamily.com.

Favourite gadget: Tesco price-checker.

Clubs: The Groucho Club, EAARFC.

Most-admired politician: Hilary Benn. Making it as his own man despite a famous father and a girl's name.

How do you off-set your carbon footprint?: Recycle old scripts.

Perfect day: Watching cricket at Lords.

Fictional hero: Captain Jack Aubrey.

Who should play you in the film of your life?: Bernard Breslaw.

Hidden talent: Punning and rhyming.

Most expensive purchase: Personal trainer.

Desert island objects: Some honey, plenty of money, a beautiful pea-green boat.

Lowdown: Cartmell is a lynchpin of the Tesco business. The former Sun journalist is one of London's top press ad copywriters. Is it his creative mind that is responsible for the flood of celebrities, including John McEnroe, Bjorn Borg, Vernon Kay, Tess Daly, Martine McCutcheon and The Spice Girls in Tesco advertising recently?

CARTWRIGHT, SALLY

Job: Director-at-large, Hello!.

Company: Hello!, Wellington House, 69/71 Upper Ground, London SE1 9PQ.

Work tel: +44 (0)20 7667 8751.

Born: A long time ago.

Career highlights: First woman chairman of PPA; publishing director of Hello! for 18 years; OBE for services to the magazine industry; first magazine representative on ASA Council.

Why are you good at what you do?: Unflappable, even-tempered, and can separate a drama from a crisis. Essential at Hello!.

Greatest influence: Common sense.

Fantasy business partner: A cross between Johnny Depp and Stephen Hawking.

Biggest risk taken: None of your business.

Best job outside advertising: Publicity manager at IPC.I got to tour beautiful countryside all summer organising fashion and cookery demonstrations at county shows. No office, I chose my own team, every week a different place with different problems and pleasures. I cried when they promoted me.

Favourite media: The Daily Telegraph; Lost; Radio 4; National Opera and Dramatic Association.

Favourite gadget: Undecided. Either my BlackBerry or the ruffling attachment on my sewing machine.

Clubs: Ski Club of Great Britain; Wacl; Actresses Manquees.

Most-admired politician: Almost all of them. It is the most thankless job in this country. Whatever you do, however good your intentions, you will get blamed by someone.

How do you off-set your carbon footprint?: Dual-fuel car; recycle everything; chair International Magazines Environment Committee.

Perfect day: Skiing in Zermatt in perfect conditions; lunch at Enzo's; starring in The Sound of Music in the evening.

Fictional hero: Jurgen, in the eponymous book by James Branch Cabell.

Who should play you in the film of your life?: Meryl Streep.

Hidden talent: Log-splitting.

Most expensive purchase: Tanzanite ring. Jewellery generally...

Desert island objects: Superb insect repellant, comfortable bed, tropical cookery book.

Lowdown: The veteran of Hello! has seen the gargantuan British obsession with celebrity dramatically grow. But under Cartwright, Hello! has always done its best to cover it stylishly. Outside of the magazine world, her judgement is still respected.

CARRUTHERS, ROONEY

Job: Founding partner.

Company: VCCP, Greencoat House, Francis Street, London SW1P 1DH.

Work tel: Undisclosed.

Born: London 1958.

Career highlights: Setting up VCCP and taking O2 to the number one brand.

Why are you good at what you do?: Honesty.

Greatest influence: Charles Vallance.

Fantasy business partner: Vlad the Impaler.

Biggest risk taken: Obvious.

Best job outside advertising: Barman in Ios, Greece in 1977.

Favourite media: TalkSPORT.

Favourite gadget: Frying pan.

Clubs: East Sussex National, The Union.

Most-admired politician: Ken Livingstone. Anything to free up London traffic.

How do you off-set your carbon footprint?: See agency.

Perfect day: Any day with my beautiful fiancee and child.

Fictional hero: 007.

Who should play you in the film of your life?: Bob Hoskins.

Hidden talent: Green fingers.

Most expensive purchase: Photographs.

Desert island objects: Compass, Trevor Baylis freeplay radio, machete.

Lowdown: Age hasn't softened this temperamental creative's dummy-spitting habits, but Carruthers needs to inject some fresh creative flair into VCCP. However, you can't sniff at VCCP's new business efforts.

CAVERS, MIKE

Job: Executive creative director.

Company: Chemistry Commu-nications, Melbray Mews, 158 Hurlingham Road, Fulham, London SW6 3NG.

Work tel: +44 (0)20 7736 5355.

Born: Assam, India.

Career highlights: Being a founding partner of Limbo.Working at TBWA/H Amsterdam on the rebranding of Nissan Europe, and every time you win a new bit of business.

Why are you good at what you do?: I always ask questions,and I always get answers which leads to greater insights and better work.

Greatest influence: Bob Millar-Smith, college typography lecturer.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Signing up to do my first yacht delivery from the Canaries to Salcombe, via the Azores.

Best job outside advertising: A club dinghy instructor at the Island Cruising Club, Salcombe.

Favourite media: No favourite paper as I try to read a different one every day. Mojo, The Mighty Boosh, Radio 4, thefwa.com.

Favourite gadget: Sky+.

Clubs: Reading Rugby Football Club.

Most-admired politician: Sadly, I don't admire any MP.

How do you off-set your carbon footprint?: I am a member of BP Target Neutral, but my children say that I still don't do enough.

Perfect day: Waking up with a slight hangover on a sunny day in Edinburgh, before Scotland proceed to beat England at Murrayfield in the Calcutta Cup (sadly this only happens once every ten years or so).

Fictional hero: Buzz Lightyear.

Who should play you in the film of your life?: Luc Besson.

Hidden talent: I can do a demi-plie (pissed or sober).

Most expensive purchase: Being Scottish, everything is expensive.

Desert island objects: Solar ice-making machine, a Swiss Army Knife, and a limitless supply of Saint-Emilion.

Lowdown: The Scot has had a tough time this year. Missing out on the Orange business by a whisker was a blow for the agency. Hopefully, next year will bring a few more new business wins so Cavers can show the industry what he's made of.

CHEETHAM, ANDY

Job: Creative director.

Company: CheethamBell JWT, Astley House, Quay Street, Manchester M3 4AS.

Work tel: +44 (0)161 832 8884.

Born: Sale, Manchester.

Career highlights: Starting CheethamBell when I was 25; selling to JWT in 2001.

Why are you good at what you do?: I'm a very "business-savvy' creative leader.

Greatest influence: My mum and dad.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Buying three seven-bedroom houses in the Lake District.

Best job outside advertising: I've just become a governor of my son's school, which has made me immensely proud.

Favourite media: The Sunday Times, Yachting World, BBC News 24, eBay.

Favourite gadget: Apple TV (I love anything new).

Clubs: Didsbury Rugby Club, Real Club Nautico Palma de Mallorca.

Most-admired politician: I don't really do politics.

How do you off-set your carbon footprint?: I'm pretty bad at this. We're now recycling as much as we can, but I know it's not enough.

Perfect day: Sailing with the wind on the beam in a flat sea, blue skies, my friends and family around me, and a gin and tonic in my hand.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Gordon Ramsay.

Hidden talent: I can make a noise similar to a Rolf Harris Stylophone.

Most expensive purchase: My boat.

Desert island objects: Leatherman, video iPod, solar charger. Moleskine notebook and pencil.

Lowdown: Another quiet year has seen the JWT regional agency fail, yet again, to challenge the London agencies, despite a burning desire to do so. Should Cheetham and Nick Bell give up the ghost?

CHIPPENDALE, MARK

Job: Media director.

Company: News Group Newspapers, 1 Virginia Street, London E98 1DA.

Work tel: Undisclosed.

Born: 20 January 1961.

Career highlights: Highlights through most of the 80s, now naturally mousy blonde.

Why are you good at what you do?: I surround myself with talented and passionate people that I like personally.

Greatest influence: My wife, Louise, and my children, Lauren, Benedict and Joshua.

Fantasy business partner: Eric Clapton.

Biggest risk taken: Wearing a kilt without any pants.

Best job outside advertising: Caretaker at a girls school.

Favourite media: The Sun, Q, Xfm,Berry Bros and Rudd.com.

Favourite gadget: My iPod.

Clubs: Ealing RFC, Ealing CC, Solus Club, Blakes 7, SW1Gs.

Most-admired politician: Nelson Mandela.

How do you off-set your carbon footprint?: I have a hybrid car and eat cows.

Perfect day: Morning at Lord's, afternoon at Twickenham, evening at a gig, with family and friends.

Fictional hero: James Bond, now he's tough again.

Who should play you in the film of your life?: I'd love it to be Daniel Craig, but it's more likely to be the bloke who played John Boy Walton.

Hidden talent: I can roll my stomach.

Most expensive purchase: Jewellery for Mrs Chips.

Desert island objects: iPod, cricket set, rugby ball.

Lowdown: The genial and popular Chippendale seems to have caught his breath at News Group and settled in to the role nicely. He's still in Mike Anderson's shadow, but then it's hard not to be.

CHRISTIE, NEIL

Job: Managing director.

Company: Wieden & Kennedy, 16 Hanbury Street, London E1 6QR.

Work tel: +44 (0)20 7194 7034.

Born: 9 July 1962.

Career highlights: I'm proud of what we've achieved in the past couple of years at W&K.

Why are you good at what you do?: Just lucky.

Greatest influence: Punk and post-punk.

Fantasy business partner: Doctor Doom.

Biggest risk taken: Jumping off a bridge.

Best job outside advertising: Working on a French campsite.

Favourite media: The Guardian, Time Out, The Sopranos, The Today Programme, Pitchfork.

Favourite gadget: Nokia N95.

Clubs: None.

Most-admired politician: Nelson Mandela.

How do you off-set your carbon footprint?: I don't have a car.

Perfect day: The Saints one, not the Lou Reed one.

Fictional hero: "Rabbit" Angstrom.

Who should play you in the film of your life?: Samuel L Jackson would be good.

Hidden talent: Drawing cartoons.

Most expensive purchase: Holidays.

Desert island objects: A TV, a laptop, and a very large box of books.

Lowdown: Wieden & Kennedy's managing director had a stellar year, landing Visa, The Observer and Nokia inside five weeks and retaining management, while the rest of London was losing theirs. Behind closed doors, Christie's perfectionism has been known to result in pyrotechnics and putting the fear of God up juniors unlucky enough to cross his darker side.

CLARK, IAN

Job: General manager.

Company: News International Free Newspapers, 1 Virginia Street, London E98 1XY.

Work tel: +44 (0)20 7782 7677.

Born: 10 February 1962.

Career highlights: Fifteen years spent at ad agencies, starting at Saatchi & Saatchi and via Young & Rubicam and BLM. Then five years at The Sun, News of the World and Sun Online as the commercial director. A year as the ad director on The Times, The Sunday Times and The Times Online before moving to head the launch of thelondonpaper.

Why are you good at what you do?: I enjoy a challenge.

Greatest influence: Behind every great man...

Fantasy business partner: John Wilkins.

Biggest risk taken: I seem to recall Campaign saying that I was taking a big risk entering the lions' den at "Fortress Wapping".

Best job outside advertising: My least worst student job was as a waiter.

Favourite media: The Sun, GQ, 24, Radio Five Live, www.chelseafc.com.

Favourite gadget: The phone does it all now.

Clubs: Century, Solus.

Most-admired politician: John Prescott for his left jab, Boris Johnson for his haircut, and David Miliband for his brains.

How do you off-set your carbon footprint?: Isn't off-setting a cop-out? Seeing An Inconvenient Truth made me reduce my footprint.

Perfect day: A cool beer and a sunny beach with my wife and daughters.

Fictional hero: Jack Bauer.

Who should play you in the film of your life?: Not Jack Bauer aka Kiefer Sutherland.

Hidden talent: Fluent in Mandarin.

Most expensive purchase: A new garden was rather more expensive than I had anticipated.

Desert island objects: A wind-up radio, a case of white burgundy and a wine glass.

Lowdown: Clark has proved a feisty competitor in the London freesheet war, fighting back against Associated Newspaper claims of dumping and criticisms of environmental waste. The ad policy at thelondonpaper, including price hikes after a period of initial discounts, may have wound up some agencies, but Clark remains a respected figure.

CLARK, KELLY

Job: Chief executive, Europe.

Company: Group M, 124 Theobalds Road, London WC1X 8RX.

Work tel: +44 (0)20 7969 4324.

Born: 1966.

Career highlights: Group M Europe; MindShare UK; MindShare Asia-Pacific; JWT New York.

Why are you good at what you do?: Pass.

Greatest influence: Having lived in fantastic places and worked with amazing people all over the world.

Fantasy business partner: Louis B. Mayer.

Biggest risk taken: Moving to China without a long-term job.

Best job outside advertising: Greens keeper.

Favourite media: Financial Times, Campaign, 24, Classic FM, nytimes.com.

Favourite gadget: My iPod.

Clubs: Groucho Marx was right.

Most-admired politician: Abraham Lincoln. Conviction and courage.

How do you off-set your carbon footprint?: I walk to the pub.

Perfect day: It involves a long lunch by the sea in Maine.

Fictional hero: Captain Yossarian.

Who should play you in the film of your life?: David Cameron.

Hidden talent: Pretending to be David Cameron on the Tube, in restaurants, the pub.

Most expensive purchase: Digital camera.

Desert island objects: Magical stone, pen and paper, golf clubs.

Lowdown: The personable American has built a strong central management team and is working on building the offering outside of its traditionally strong markets.

CLARK, MATTHEW

Job: Partner.

Company: Mother, 10 Redchurch Street, London E2 7DD.

Work tel: +44 (0)20 7012 1800.

Born: 1966.

Career highlights: Being a partner at Reay Keating Hamer, Mellors Reay & Partners and Mother.

Why are you good at what you do?: Good communicator and can spot a deal.

Greatest influence: All the great people around me.

Fantasy business partner: I have them already.

Biggest risk taken: Setting up Poke as the dotcom bubble burst.

Best job outside advertising: Managing a greengrocers.

Favourite media: The Sunday Times, T3, Radio 4, Google.

Favourite gadget: Too many to list.

Clubs: Soho House, Century.

Most-admired politician: Michael Heseltine. The accountant done good.

How do you off-set your carbon footprint?: I don't, but I do have a Citroen C1.

Perfect day: Sun, swim, drink, party.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: An unknown.

Hidden talent: I used to be a DJ.

Most expensive purchase: My watches.

Desert island objects: One watch.

Lowdown: This ultimate entrepreneur can be described as creative and financially acute. He's had his fingers in lots of pies, brokering Mother's deal with Shoreditch House and playing an instrumental role in setting up Mother's digital offering Poke.

CLARKE, CHRIS

Job: Global chief executive.

Company: Nitro Group, 1st Floor, 25 Bedford Street, London WC2E 9ES.

Work tel: +44 (0)20 7759 5999.

Born: 1968, Melbourne, Australia.

Career highlights: Sucessfully founding Pure Creative and Nitro Group.

Why are you good at what you do?: Developing a simple, clear vision, then surrounding myself with great talent and giving them the freedom to achieve.

Greatest influence: Fear and love.

Fantasy business partner: I'm working with them.

Biggest risk taken: Everyday I have something big at risk.

Best job outside advertising: Writing and directing a feature film.

Favourite media: I love the age.com.au to keep up with Australian sport, and I am obsessed with iTunes.

Favourite gadget: iPhone.

Clubs: None.

Most-admired politician: None.

How do you off-set your carbon footprint?: I wish I was so evolved.

Perfect day: Being with the people I love.

Fictional hero: Don't have one.

Who should play you in the film of your life?: No idea.

Hidden talent: Being a great dad.

Most expensive purchase: The companies I acquire in order to help grow Nitro.

Desert island objects: My family, my phone, my boat.

Lowdown: The enigmatic Clarke has been quietly bolstering the New York operations of Nitro by acquiring AKA Advertising, as well as securing accounts from blue-chip clients such as Masterfoods, Unilever, Coca-Cola, ConAgra and Nike. On the other side of the pond, he's helped the London shop secure more Unilever business, as well as swiping Volvo's UK account from AMV BBDO.

CLARKE, CHRIS

Job: Executive creative director and president.

Company: Digitas London, 183 Eversholt Street, London NW1 1BU.

Work tel: +44 (0)20 7874 9610.

Born: England.

Career highlights: Launching Brahma beer and ending up in Rio, the coolest scariest place on earth Being at Swedish hotshop Abel & Baker when digital was beginning, we could do anything because we didn't know what we were doing. Becoming the first creative to lead a Digitas office, and realising my colleagues are so talented and energetic that I'll be able to succeed.

Why are you good at what you do?: I can't do anything else.

Greatest influence: George Gordon Lord Byron.

Fantasy business partner: Jesus.

Biggest risk taken: Becoming the first creative to lead a Digitas office.

Best job outside advertising: This one, of course.

Favourite media: The Independent, The Chap Magazine, Coast, Bob Dylan's Theme Time Radio Hour, Google.

Favourite gadget: A corkscrew.

Clubs: The Hospital, D&AD, Amateur Taxidermists of Great Britain.

Most-admired politician: Boris Johnson, for his hair.

How do you off-set your carbon footprint?: Our agency is powered entirely by interns on exercise bikes, and Alan Rutherford's private jet has been fitted with solar panels.

Perfect day: Any day in Dorset with my wife .

Fictional hero: Bob Dylan (the fictional creation of Robert Zimmerman, watch I'm Not There by Todd Haynes to see what mean).

Who should play you in the film of your life?: Peter O' Toole.

Hidden talent: I'm double-jointed.

Most expensive purchase: How gauche of you to ask.

Desert island objects: A Sunseeker, a large consignment of petrol and a Fortnum & Mason hamper.

Lowdown: A well-respected creative, you get the feeling that Clarke may soon be wishing he was back doing just that after taking the top job at the Digitas London office. The deal between Modem and Digitas was far from clear. and Clarke's role will probably feel about the same.

CLEMMOW, SIMON

Job: Founding partner.

Company: CHI & Partners, 7 Rathbone Street, London W1T 1LY.

Work tel: +44 (0)20 7462 8580.

Born: 30 June 1956.

Career highlights: Founding Simons Palmer in 1988 and CHI in 2001.

Why are you good at what you do?: Because a big idea plus attention to detail is a killer combination.

Greatest influence: In advertising: Stephen King. Outside of advertising: time.

Fantasy business partner: Anyone who appreciates short meetings and long lunches.

Biggest risk taken: Going to a client meeting after along lunch.

Best job outside advertising: Bartender.

Favourite media: The Daily Telegraph, Campaign, Have I Got News For You, Radio Five Live, Facebook.

Favourite gadget: My record player.

Clubs: Brocket Hall, Home House, The Union, Virgin Active.

Most-admired politician: Margaret Thatcher, because she made Britain a better place to live.

How do you off-set your carbon footprint?: Rarely driving or flying; turning things off.

Perfect day: Drinking sangria in the park and feeding animals in the zoo.

Fictional hero: John Updike's "Rabbit" Angstrom.

Who should play you in the film of your life?: Malcolm McDowell.

Hidden talent: My thoughts.

Most expensive purchase: Art (paintings, photographs, prints, sculpture).

Desert island objects: iPod, library and a wine cellar.

Lowdown: You have to hand it to a man who has built and sold an agency twice -most adlanders struggle to do it just the once. Still incredibly disarming and engaging, and a fearsome strategist when he brings his intellect to bear on an account.

COCHRANE, POLLY

Job: Director of marketing.

Company: Channel 4, 124 Horseferry Road, London SW1P 2TX.

Work tel: +44 (0)20 7396 4444.

Born: 5 April 1964.

Career highlights: Four years in advertising (WCRS then CKT), then media marketing roles on the client side, two years in magazines (Vanity Fair), two years in newspapers (The Observer and The Guardian) and 11 years in television (Channel 5 launch, then Channel 4).

Why are you good at what you do?: There's no 'I' in team.

Greatest influence: Trolley time.

Fantasy business partner: George Clooney frozen in time.

Biggest risk taken: Letting my six-year-old put on skis.

Best job outside advertising: The one I'm in.

Favourite media: The Guardian, Elle Decor, Radio 4, Google Earth.

Favourite gadget: Corkscrew.

Clubs: Soho House, MGGB, Wacl.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: I swapped my Alfa Romeo for a Toyota Prius.

Perfect day: One built around lunch at the Hotel du Cap.

Fictional hero: CJ Craig.

Who should play you in the film of your life?: Kirsten Dunst.

Hidden talent: It's a secret.

Most expensive purchase: A painting.

Desert island objects: A sharp knife, a bottle of P20 suntan lotion and a mirror.

Lowdown: A self-confessed "launch junkie" who professes to love pushing herself outside her comfort zone, the determined Cochrane may find increasingly diminishing opportunities for fulfilment at Channel 4, which, faced with long-term budget shortfalls, has begin cutting its cloth more prudently.

COLEMAN, ADRIAN

Job: Founding partner.

Company: VCCP, Greencoat House, Francis Street, London SW1P 1DH.

Work tel: Undisclosed.

Born: 1963.

Career highlights: I'm still working.

Why are you good at what you do?: Firm, but fair.

Greatest influence: My father.

Fantasy business partner: James Dyson.

Biggest risk taken: A two iron off a hanging lie, into a stiff left-to-right breeze over a lake.

Best job outside advertising: Oil trader.

Favourite media: The Times, The Spectator, University Challenge, Classic FM, Amazon.

Favourite gadget: Mobile phone.

Clubs: R&A, St George's Hill, Royal Cinque Ports, St Stephen's Club.

Most-admired politician: Benjamin Disraeli. For his talent, progressive views and his unswerving dedication to his job.

How do you off-set your carbon footprint?: I walk nearly everywhere.

Perfect day: Golf in the morning, lunch with friends, play tennis with the children, watch Wales win at rugby, Late supper with girlfriend.

Fictional hero: Bagger Vance.

Who should play you in the film of your life?: Anthony Andrews.

Hidden talent: I cultivate lavender.

Most expensive purchase: Another house.

Desert island objects: Four iron, Pro V1 golf ball, Charles Dickens omnibus.

Lowdown: The calm VCCP yin to Rooney Carruthers' fiery yang, Coleman is the rudder that steers the agency through the yearly target gates towards that golden earn-out. He's a smooth operator and is completely at ease running an agency. .

COLLIER, MARK

Job: Managing partner.

Company: Dare, 13-14 Margaret Street, London W1W 8RN.

Work tel: +44 (0)20 7299 3000.

Born: 47 years ago.

Career highlights: Bartle Bogle Hegarty for ten years; Smith Jones Brown & Cassie for five years; and Dare for the past seven years.

Why are you good at what you do?: I surround myself with the very best people.

Greatest influence: Monty, the dog.

Fantasy business partner: Peter Gabriel.

Biggest risk taken: Starting a new business from scratch in a new industry with new people and no clients.

Best job outside advertising: All my jobs outside advertising have been disastrous.

Favourite media: The Daily Telegraph, Rugby World, the news, Radio 4, rfu.com.

Favourite gadget: My Sony Ericsson Cybershot phone.

Clubs: Soho House, Harlequins RFC, Rosslyn Park FC.

Most-admired politician: Can't say I actually "admire" many politicians but, of the current crop, David Miliband is very impressive.

How do you off-set your carbon footprint?: By following the helpful advice on www.carbonfootprint.com.

Perfect day: A leisurely breakfast with the Sunday papers, a long walk along a Cornish headland, rounded off by a long dinner at the Hotel Tresanton - that wouldn't be a bad day.

Fictional hero: Captain Mainwaring.

Who should play you in the film of your life?: Toss-up between Tim Roth and Terry Thomas.

Hidden talent: I'm a bit of a drummer.

Most expensive purchase: A 16-foot Boston Whaler - that's a boat.

Desert island objects: A laptop, a comfy bed, a large tin of Uncle Joe's Mint Balls.

Lowdown: Collier deserves a good rest after a year that saw him make a well-earned buck by selling the agency he started by re-mortgaging his house to the Canadian group Cossette. Unfortunately, he's got earn-out targets to meet.

COLLIN, WILL

Job: Partner.

Company: Naked Commun-ications Ltd, 159-173 St John Street, London EC1V 4QJ.

Work tel: +44(0)20 7336 8084.

Born: Normanton on the Wolds.

Career highlights: 1989 to 1997: BMP DDB; 1997 to 2000: New PHD; 2000 to present: Naked.

Why are you good at what you do?: I always ate my greens.

Greatest influence: The Punk Years.

Fantasy business partner: The Sultan of Brunei.

Biggest risk taken: Starting Naked.

Best job outside advertising: Research chemist at ICI Wilton.

Favourite media: The Guardian, Heroes, Xfm, Guardian Unlimited.

Favourite gadget: Nokia N73.

Clubs: None, unless you count IPA Council.

Most-admired politician: Bill Clinton did a good job.

How do you off-set your carbon footprint?: By walking to work.

Perfect day: Saturday.

Fictional hero: Sir Humphrey Appleby from Yes Minister.

Who should play you in the film of your life?: Christian Slater (shares my birthday, albeit two years younger).

Hidden talent: Thin layer chromatography.

Most expensive purchase: Collectively, probably my CD collection.

Desert island objects: My Nokia N73 with a massive memory chip full of music, an English bull terrier puppy, a Guardian Weekly subscription.

Lowdown: Identified by many as the brains behind the Naked operation, Collin has spent the year helping to build Naked's overseas businesses and looking at expansion in Asia. His focused mind and research skills remain in demand with clients.

COLLINS, CLAUDINE

Job: Managing partner and head of press.

Company: MediaCom, 124 Theobalds Road, London WC1X 8RX.

Work tel: +44 (0)20 7158 5500.

Born: 14 June 1968.

Career highlights: Getting offered the job at Media Business, winning COI account and working with incredibly talented people at Media Business, MediaCom and Group M.

Why are you good at what you do?: Hard work, a bit of charm, but it is mainly because I have a fantastic team and I've been lucky.

Greatest influence: My mum.

Fantasy business partner: Richard Branson.

Biggest risk taken: Leaving the industry for six months.

Best job outside advertising: Working at the stock exchange - frenetic and dynamic, not dissimilar to media buying.

Favourite media: The Mail on Sunday, Harper's Bazaar, Grey's Anatomy, Heart FM, net-a-porter.com.

Favourite gadget: My iPod.

Clubs: 50 St James.

Most-admired politician: Margaret Thatcher. A very strong woman who didn't always get it right, but was never intimidated into changing her beliefs.

How do you off-set your carbon footprint?: I try to do most of my lunches within walking distance of the office, so that I can walk to them.

Perfect day: In Barbados, with the man of my dreams, lunch outside on the terrace with all my friends and family and in the evening, just the two of us having a romantic dinner together on the beach.

Fictional hero: Wonder Woman.

Who should play you in the film of your life?: Charlize Theron. She is tall and blonde but, unfortunately, that is where the similarities end.

Hidden talent: It is hidden for a reason!

Most expensive purchase: Shoes and bags. Jimmy Choo is a very happy man because of me.

Desert island objects: Gordon Ramsay, because I'd never starve, a case of vodka, and George Clooney to keep me entertained.

Lowdown: The glamorous Collins isn't afraid to tell sales directors and editors what she really thinks of their products, and she is especially at home in the world of glossy magazines. She's had job offers, but has always remained loyal to MediaCom.

COLLINS, DAMON

Job: Executive creative director.

Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, Hampstead Road, London NW1 7QP.

Work tel: +44 (0)20 7611 6568.

Born: 3 June 1966 (three days early).

Career highlights: Working with Dave Trott at Gold Greenlees Trott. Working with Paul Arden, Jeremy Sinclair and Charles Saatchi at Saatchi & Saatchi. Working with David Abbott at Abbott Mead Vickers. Working with Frank Lowe at Lowe. Working with Robert Saville at Mother.

Why are you good at what you do?: I try as hard as I can.

Greatest influence: Personally, the teachings of Sosai Masutatsu Oyama, the founder of Kyokushinkai Karate. Professionally, the work of Bill Bernbach, George Lois, Ron Collins and Dave Trott.

Fantasy business partner: My wife, dressed in a suit, carrying a briefcase. Phwoar.

Biggest risk taken: Diving to 52 metres off the coast of Sipadan.

Best job outside advertising: A Saturday job at Flip of Covent Garden while I was at art college. It kept me in vintage Levi 501s for years.

Favourite media: The Times, Hello!, Gavin & Stacey, episodenetwork.com.

Favourite gadget: iPod touch.

Clubs: Wimbledon Karate Club, Shoreditch House.

Most-admired politician: Winston Churchill. Had a great line in aphorisms.

How do you off-set your carbon footprint?: By wearing carbon flip-flops.

Perfect day: Watch the sunrise in Bora Bora. Go diving with sharks. Pop over to Tokyo for a quick Chicken Katsu. Then a spin in a convertible down Big Sur. And finally to New York, watching the sunset at the Rainbow Room, followed by a romantic dinner at the River Cafe. Perfect.

Fictional hero: SpongeBob SquarePants.

Who should play you in the film of your life?: Funnily enough, this project's been green-lit. It's a rom-com/action/adventure/psychological thriller/horror/courtroom-drama, set in an interstellar ad agency on the outer ring of the Thwarg Galaxy. It's a redemption tale. Brad Pitt's on board to play the lead, naturally.

Hidden talent: Undisclosed.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: The motorbike-riding family man with a black belt in Karate is back in the executive creative director role he's been craving since leaving Lowe London. Collins worked wonders on Boots while at Mother, but the lure of the top job at Rainey Kelly Campbell Roalfe/Y&R proved too strong.

COOK, BARRY

Job: Founder.

Company: Krow, The Smokery, 2 Green Hill, London EC1M 6BN.

Work tel: +44 (0)20 7025 0000.

Born: 22 March 2005.

Career highlights: Founding Krow.

Why are you good at what you do?: Still working on it.

Greatest influence: My father.

Fantasy business partner: Ruth Rogers and Rose Gray.

Biggest risk taken: Leaving Leo Burnett.

Best job outside advertising: Salesman for Procter & Gamble.

Favourite media: The Saturday Telegraph, Elle Decoration, Tribe, Radio4, Amazon.

Favourite gadget: Viking cooker.

Clubs: None.

Most-admired politician: Martin Luther King.

How do you off-set your carbon footprint?: Badly.

Perfect day: Preparing, cooking, and eating with my family and friends.

Fictional hero: Travis Bickle.

Who should play you in the film of your life?: Danny DeVito.

Hidden talent: Cooking and heading.

Most expensive purchase: Hi-fi.

Desert island objects: iPod, salt, olive oil.

Lowdown: Under his watch, Krow has enjoyed a healthy second year bedding down Fiat and Thomson and some tidy, if not mind-bending, new business in Ilva and Nutella. Uncanny as it sounds, Cook is one of adland's finest. In fact, he's so thoroughly enamoured with fine cuisine that he's built his own blog outlining the best dishes devoured.

COOPER, JAMES

Job: Creative director (outgoing).

Company: Dare, 13-14 Margaret Street, 2nd Floor, London W1W 8RN.

Work tel: +44 (0)20 7299 3000.

Born: 1972.

Career highlights: Being part of two different successive Agencies of the Year.

Why are you good at what you do?: I'm always looking for a new way in, and I hate the status quo, and not taking things too seriously.

Greatest influence: Tibor Kalman, closely followed by KesselsKramer.

Fantasy business partner: Nick Dutton, the managing director of EuroRSCG Fuel.

Biggest risk taken: Leaving Ogilvy for Agency Republic when no-one knew what Agency Republic was.

Best job outside advertising: Running nightclubs, DJ'ing with Andy Weatherall.

Favourite media: The Guardian, Dwell, The Larry Sanders Show, The Today Programme, Netvibes.

Favourite gadget: For a digital dude, I am pretty gadget agnostic.

Clubs: Arsenal Football Club, Dare's catowner's newsletter (very exclusive).

Most-admired politician: A governor in Brazil who was also the president of Vasco Football Club. He promised everyone who voted for him a free ticket. An honest bribe.

How do you off-set your carbon footprint?: We went to Scotland by train this summer. It was good.

Perfect day: Any day that lets me have a little bit of peace and quiet.

Fictional hero: Gary Wallace from Weird Science.

Who should play you in the film of your life?: Anthony Michael Hall (Gary in Weird Science) or Mick Jagger.

Hidden talent: I only know two people who have ever beaten me at table tennis.

Most expensive purchase: A painting of a vole. Unless total costs of holidays count, in which case a trip to Tokyo.

Desert island objects: The missus. In Search of Lost Time by Proust. John Locke from Lost.

Lowdown: Cooper's arrival in 2004 coincided with a marked upswing in Dare's creative output, and along with his partner, Flo Heiss, he's helped move the agency from creative also-ran to leader. His copywriting background is an asset in an industry where widgets are often thought more important than words.

COPPEL, TOBY

Job: Managing director.

Company: Yahoo! Europe, 125 Shaftesbury Avenue, London WC2H 8AD.

Work tel: +44 (0)20 7435 1221.

Born: Belfast, NI.

Career highlights: Yahoo!, Windsor Media, Allen & Company, Goldman Sachs.

Why are you good at what you do?: Confluence of media, communications and technology. Strategy.

Greatest influence: Aristotle.

Fantasy business partner: Angelina Jolie.

Biggest risk taken: Skydiving from 14,000 feet, strapped to a 20-stone German paratrooper.

Best job outside advertising: Chef in a French restaurant.

Favourite media: Financial Times, The Week, 24, Classic FM, Yahoo!.

Favourite gadget: iPhone.

Clubs: None.

Most-admired politician: Mahatma Gandhi, for his incorruptibility.

How do you off-set your carbon footprint?: Building small hydro-electric power plants in Brazil.

Perfect day: Bottle of 1982 Margaux.

Fictional hero: Antigone.

Who should play you in the film of your life?: Daniel Craig.

Hidden talent: Poetry.

Most expensive purchase: Wine cellar.

Desert island objects: William Butler Yeats collection, Aristotle's Nicomachean Ethics, JS Bach's Chaconne.

Lowdown: Deals with BlueLithium and Bebo in the UK have helped Coppel in his quest to build Yahoo!'s display advertising revenues. But with heads rolling on the other side of the Atlantic, Coppel's is not a comfortable place to be.

COSTA, MASSIMO

Job: Chairman and chief executive, Young & Rubicam EMEA; chairman, Wunderman EMEA.

Company: Young & Rubicam Brands, Greater London House, Hampstead Road, London NW1 7QP.

Work tel: +44 (0)20 7611 6301.

Born: 1 March 1960.

Career highlights: McCann-Erickson, later TBWA, 1984 to 1990; Y&R Italia, successively group account director, vice-president, European account managing director, executive vice-president in charge of Y&R Middle East, 1990 to 1998; Lowe Italia, managing director, later chief executive, 1998 to 2002; Y&R EMEA, chairman and chief executive, 2005; later that year, added chairmanship of Wunderman EMEA.

Why are you good at what you do?: I make things happen.

Greatest influence: People I respect.

Fantasy business partner: Already working with my fantasy partners.

Biggest risk taken: Merging Lintas with Lowe in Italy in 1999. It paid off, since we were named Agency of the Year the same year.

Best job outside advertising: The Army.

Favourite media: Corriere della Sera, Saturday Night Live, Band of Brothers, The Sopranos.

Favourite gadget: Any outdoor gear.

Clubs: None.

Most-admired politician: I don't like politicians.

How do you off-set your carbon footprint?: I gave up smoking four months ago, and I'm very proud of that.

Perfect day: Skiing in the mountains.

Fictional hero: Don't have one.

Who should play you in the film of your life?: Hopefully not Mr Bean.

Hidden talent: Can't find it.

Most expensive purchase: I don't like expensive things. I don't run an expensive car, either.

Desert island objects: Matches, a knife, rope.

Lowdown: With the amount of travelling Costa does, he probably has a carbon footprint the size of a small Central or Eastern European country - and he's probably tried to open a network office there. However, how much longer can the family man put up with the wandering life? Rumours are that he will be back in Italy sooner rather than later.

COX, BARRY

Job: Chief executive.

Company: The History of Advertising Trust, 12 Raveningham Centre, Raveningham Centre, Norwich NR14 6NU.

Work tel: +44 (0)1508 548623.

Born: 29 July 1945.

Career highlights: JWT; CDP; ESS, SSDC; Publicis; Grey.

Why are you good at what you do?: Calm in the storm.

Greatest influence: Frank Lowe.

Fantasy business partner: Jeremy Bullmore.

Biggest risk taken: Setting up ebikecentral to sell and market electric bikes, scooters and cars.

Best job outside advertising: Teaching children in the US to play cricket in Milwaukee Summer Camp.

Favourite media: The Independent, Top Gear, The Today Programme, www.kumb.com (Knees Up Mother Brown - West Ham Utd Online).

Favourite gadget: Apple Mac Mini.

Clubs: MCC, Richmond Golf Club, Richmond Rugby Club.

Most-admired politician: John F Kennedy. The last truly inspirational Western leader.

How do you off-set your carbon footprint?: Very poorly.

Perfect day: The Pavilion at Lord's, blue sky, England forcing the follow-on.

Fictional hero: Biggles.

Who should play you in the film of your life?: Jack Nicholson.

Hidden talent: Impersonating Bernhard Langer.

Most expensive purchase: Undisclosed.

Desert island objects: Madame George by Van Morrison from Astral Weeks, The Oxford History of Western Art, a pair of high-powered binoculars.

Lowdown: With its refurbished and extended premises in Norfolk now open, Cox must now turn his attention to getting HAT on a firm financial footing and equipping one of the world's largest advertising archives for the digital age. HAT remains ignored by some agencies and unknown by others but Cox is tackling the challenge with tenacity.

CRAIGEN, JEREMY

Job: Executive creative director.

Company: DDB London, 12 Bishops Bridge Road, London, W2 6AA.

Work tel: +44 (0)20 7258 3979.

Born: 7 May 1963.

Career highlights: BMP DDB Needham, BMP DDB, DDB London, DDB.

Why are you good at what you do?: Undisclosed.

Greatest influence: Bill Bernbach, John Webster.

Fantasy business partner: Undisclosed.

Biggest risk taken: Stealth, Thorpe Park.

Best job outside advertising: The only other job I've had was packing bags at Woolies in Sydney.

Favourite media: The Observer, Decanter, any food programme, Facebook.

Favourite gadget: iTouch.

Clubs: Berry Brothers Wine Club.

Most-admired politician: None.

How do you off-set your carbon footprint?: I recycle an awful lot of glass bottles.

Perfect day: 30 November 2007, hopefully.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Richard E Grant.

Hidden talent: I have nothing to hide.

Most expensive purchase: My new telly.

Desert island objects: Candice, Krug, a Sunseeker.

Lowdown: Craigen presided over a good creative year at DDB London. Work on Volkswagen Passat and Golf turned heads, as well as some bold viral ads for Harvey Nichols. Despite scooping some of the top accolades at the Campaign Poster Awards, guests were surprised to see him leave the party early.

CRANMER, MARK

Job: Worldwide chief executive (outgoing).

Company: Research International, 6-7 Grosvenor Place, London SW1X 7SH.

Work tel: Undisclosed.

Born: Epsom.

Career highlights: I've been lucky to have had many which have surpassed the expectations I had when I was doing my paper round.

Why are you good at what you do?: I've never thought I was good enough at anything.

Greatest influence: Too deep to answer.

Fantasy business partner: Keith Richards.

Biggest risk taken: Telling Jim Marshall something.

Best job outside advertising: Paper round.

Favourite media: No favourite.

Favourite gadget: Mobile phone.

Clubs: Undisclosed.

Most-admired politician: So hard to choose just one in the industry.

How do you off-set your carbon footprint?: I sometimes drive our Toyota Prius.

Perfect day: A cornucopia of hedonism and indolence.

Fictional hero: Dirty Harry.

Who should play you in the film of your life?: See above.

Hidden talent: Patience. It's very hidden.

Most expensive purchase: Lovely holidays.

Desert island objects: I'm So Tired of Being Alone by Al Green or Campaign's The A List. Either one, they're all riveting observations of human life; Guy Zitter's wine cellar.

Lowdown: Trust Cranmer not to grin and bear a job he's grown tired of. Cranmer is nothing if not determined. When he took the job as global chief of Research International, adland wondered why; when he resigned after a year, no-one was surprised. The only question now is what one of the business' best, if irascible, brains is going to do next.

CRAZE, MARK

Job: Managing partner.

Company: Media Planning Group, 11 Great Newport Street, London WC2H 7JA.

Work tel: +44 (0)20 7393 2487.

Born: London.

Career highlights: Every day. I still look forward to coming into work.

Why are you good at what you do?: Building teams of brilliant people.

Greatest influence: My mum.

Fantasy business partner: Cameron Diaz.

Biggest risk taken: A big bet at Ascot. I don't gamble anymore.

Best job outside advertising: Running my dad's retail fashion shops at the ripe old age of 18.

Favourite media: The Sun, GQ, Lost, Magic, bbc.co.uk.

Favourite gadget: Mobile phone.

Clubs: Solus, Soho House, Hospital.

Most-admired politician: Nelson Mandela. Total integrity.

How do you off-set your carbon footprint?: I'd better start.

Perfect day: Blue sky, fresh snow, great company and a long lunch.

Fictional hero: James Bond.

Who should play you in the film of your life?: George Clooney.

Hidden talent: I am afraid it will have to stay hidden.

Most expensive purchase: Watch.

Desert island objects: Assuming no electricity, golf clubs, pad and pen, dictionary.

Lowdown: More than two-thirds of the way through a three-year plan to turn around Media Planning Group, Craze seems to be enjoying himself at MPG. He might be more relaxed than of old, but he still retains the passion for winning he's always had.

CRIDGE, MARK

Job: Chief executive.

Company: Glue London, 31 Old Nichols Street, London E2 7DJ.

Work tel: +44 (0)20 7739 2345.

Born: Paisley, Scotland.

Career highlights: Started out in digital in 1995, founded glue London in 1999.

Why are you good at what you do?: Focusing on what's important.

Greatest influence: Undisclosed.

Fantasy business partner: Kojak.

Biggest risk taken: Buying glue back after Deepend collapsed.

Best job outside advertising: The nightshift at Safeway.

Favourite media: The Economist, The Daily Show, Facebook.

Favourite gadget: My black MacBook.

Clubs: Shoreditch House, D&AD.

Most-admired politician: Alan B'stard, for his empathy.

How do you off-set your carbon footprint?: I don't own a car and I travel by train rather than fly whenever I can.

Perfect day: Snowboarding anywhere.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Ewan McGregor.

Hidden talent: Karaoke.

Most expensive purchase: A seven-seater curved white leather sofa by Edra.

Desert island objects: iPod, solar-powered iPod charger and the sofa.

Lowdown: Glue's affable Scotsman has not been his usual cheery self - is it the pressures of new fatherhood or the impact of selling to Aegis two years ago making itself felt? Whatever, the agency has pitched twice (for 3 and Eurostar) against the big advertising boys and the fact that it even made the shortlists is testament to its founder's vision.

CRUMPTON, NIKKI

Job: Executive planning director.

Company: McCann Erickson, 7-11 Herbrand Street, London WC1N 1EX.

Work tel: +44 (0)20 7837 3737.

Born: 22 September 1969.

Career highlights: BMP, Fallon, McCann Erickson.

Why are you good at what you do?: I find people fascinating (in a good way).

Greatest influence: My family and my best friend.

Fantasy business partner: A hybrid of Steve McQueen (the fantasy bit), and Michael Dell (the hard-nosed business bit).

Biggest risk taken: I've yet to take it.

Best job outside advertising: Working in a bakery.

Favourite media: The Guardian, Wired, Dirt, Radio 4, b3ta.com.

Favourite gadget: My bulb planter (it may be low-tech, but it's fantastic).

Clubs: The Union, Wacl, The Royal Horticultural Society. (I like to keep it real).

Most-admired politician: The politician that gets out of politics because they realise they can do more good if they're not in it.

How do you off-set your carbon footprint?: Refusing to turn the central heating on until November. I'm also a member of the green energy plan from eon.

Perfect day: The day when everything goes brilliantly.

Fictional hero: Olive in Little Miss Sunshine.

Who should play you in the film of your life?: Drew Barrymore.

Hidden talent: Keeping that particular talent hidden.

Most expensive purchase: My piano, but given that I live in Cricklewood and drive a second-hand car, it probably is my most expensive purchase.

Desert island objects: My piano, my camera, my bed.

Lowdown: Part of the new guard leading the Velvet Revolution at McCann Erickson, Crumpton is both a brilliant thinker and a manager, who works wonders with a team of planners who remain incredibly loyal to her. The agency's loss of the Heinz account will have come as a heavy blow to her this year, but few doubt she has the talent to replace the business.

CULLINGHAM, TONY

Job: Lecturer and head of Creative Ad course.

Company: West Herts College, Hempsted Road, Watford WD17 3EZ.

Work tel: +44 (0)1923 812578.

Born: 1957.

Career highlights: Seeing students get jobs.

Why are you good at what you do?: I learn from the students and do what they tell me.

Greatest influence: My wife, my children, my students, and Dave Trott.

Fantasy business partner: Brian Eno.

Biggest risk taken: Leaving advertising to take over the Watford course.

Best job outside advertising: Selling doughnuts on the beach at St Raphael.

Favourite media: The Sun, Uncut, The Prisoner, Classic FM, lcfc.com.

Favourite gadget: Corkscrew.

Clubs: Debenhams cardholder's club.

Most-admired politician: For clear, unimpeachable logic and sincereity, it has to be Tony Benn.

How do you off-set your carbon footprint?: I twist my ankles to the left.

Perfect day: An early run across Wimbledon Common, followed by breakfast in the garden, a game of football, afternoon cinema trip with the children. In the evening, a Mary Chapin-Carpenter concert with The Clash as the support act, an Indian takeaway with a bottle of red wine and special cuddles with my wife.

Fictional hero: Fox Mulder from The X-Files.

Who should play you in the film of your life?: Dame Edna Everage.

Hidden talent: I can sing I Just Can't Help Believing by Elvis Presley with a mouthful of ice cubes.

Most expensive purchase: Tickets to see Leicester City for my son and I.

Desert island objects: An Argos catalogue, a Corby Trouser Press, and a huge bag of cement to build a timeshare.

Lowdown: Known for a tough love approach to his advertising students, Cullingham's stinging and barbed put-downs ("I don't know why you even bothered turning up") can make Simon Cowell look like politeness personified. He remains one of Britain's foremost refiners of raw ad talent.

CURTIS, PAUL

Job: Deputy managing director.

Company: Sky Media, 123 Buckingham Palace Road, London SW1 W9SL.

Work tel: +44 (0)20 7054 6456.

Born: The same year as Sharon Stone.

Career highlights: Even after 25 years I love what I do and the people I do it with.

Why are you good at what you do?: For others to judge, but I have found the right balance between, optimism, realism and pragmatism.

Greatest influence: John Fox's integrity and Andy Barnes, who taught me that while business is always serious, it can also be a lot of fun, too.

Fantasy business partner: Mystic Meg.

Biggest risk taken: Joining five a year before launch.

Best job outside advertising: Working in a steel foundry - life and death stuff.

Favourite media: The Sunday Times, Sporting Gun, Ford Super Sunday, Radio Five Live, skiclub.co.uk .

Favourite gadget: Sky+.

Clubs: Highgate Golf Club, Soho House, Chelsea Football Club.

Most-admired politician: Surely an oxymoron.

How do you off-set your carbon footprint?: Working for the broadcast industry's first carbon-neutral company helps.

Perfect day: Saturday. But for a work day, a round at Sunningdale followed by 100 rounds at Bisley and always someone else's round at the bar.

Fictional hero: Tintin.

Who should play you in the film of your life?: Roger Irrelevant.

Hidden talent: Snorting brandy.

Most expensive purchase: My other houses and cars.

Desert island objects: A sand wedge, shotgun and Roman Abramovich's yacht.

Lowdown: The quiet, shrewd and dependable Curtis has been virtually anonymous since joining Sky. He's one of the TV industry's more popular salesmen, but the mighty Sky machine doesn't encourage its sales people to hog the spotlight - although that's not Curtis' style anyway.

D

DAVIES, RUSSELL

Job: Misc.

Company: Open Intelligence Agency.

Work tel: Undisclosed.

Born: 1966.

Career highlights: Naming Little Chef's Olympic Breakfast.

Why are you good at what you do?: I enjoy it, but not too much.

Greatest influence: Whoever I spoke to last.

Fantasy business partner: William Gibson.

Biggest risk taken: Emigration.

Best job outside advertising: Popstar.

Favourite media: The Guardian, The New Yorker, The West Wing, Radio 4, www.ilike.org.uk.

Favourite gadget: Ukulele.

Clubs: Nottingham Forest Football Club, RSA.

Most-admired politician: Bonar Law - he kept his head down.

How do you off-set your carbon footprint?: Sporadically.

Perfect day: Wednesday.

Fictional hero: Hero Protagonist.

Who should play you in the film of your life?: Charles Laughton.

Hidden talent: I can do 100 metres in under 10 seconds.

Most expensive purchase: Drums.

Desert island objects: My Mac, my pinhole camera, a nice pen.

Lowdown: Everyone's favourite planner seems to have spent 2007 giving the rest of the industry something to discuss. Surely Davies is the most oft-quoted thinker in the business. Good job he's such a modest, decent bloke.

DAVIES, SIMON

Job Advertisement director, The Mail on Sunday.

Company: Associated Newspapers, Northcliffe House, 2 Derry Street, Kensington,

Work tel: +44 (0)20 7938 7401.

Born: Sussex.

Career highlights: Launching Sex and the City in the UK for Channel Four and Nip/Tuck for Sky. Beating Capital to the number one slot at breakfast. It had a stranglehold for 30 years.

Why are you good at what you do?: Get the bigger picture and good at motivating people to see it, too.

Greatest influence: Any person or brand that has managed to turn chicken shit into chicken salad.

Fantasy business partner: A mind reader.

Biggest risk taken: Squaring up to a room full of people from a major US studio in their LA boardroom and not backing down. It paid off, fortunately, but my suit had to be dry cleaned.

Best job outside advertising: Delivering expensive cars to overpaid city traders, but always taking the long route to get there.

Favourite media: The Daily Telegraph on Saturday, Vanity Fair, Heroes, Heart. BBC five-day forecast.

Favourite gadget: My car.

Clubs: The Hospital and Soho House.

Most-admired politician: Are there any that can be admired.

How do you off-set your carbon footprint?: Sadly, my footprint's too big to offset.

Perfect day: Early morning run, beach, sundowners, dining al fresco, going to bed with the sound of the waves.

Fictional hero: JR Ewing.

Who should play you in the film of your life?: Julian Clary.

Hidden talent: So hidden that I haven't found it yet.

Most expensive purchase: Turning left for long haul.

Desert island objects: My car, my house and Virgin Atlantic.

Lowdown: Despite having to endure a difficult August, when Davies' almost daily residency at Le Caprice was disrupted by the temporary closure of the restaurant, Associated's leading man-about-town continued to make his presence in the market felt. Decamping temporarily to Scott's, Davies continued his zealous promotion of MoS products such as the You and Live! magazines.

DAVIS, CRAIG

Job: Chief creative officer, worldwide.

Company: JWT, 1 Knightsbridge Green, London, SW1X 7NW.

Tel: +44 (0)20 7656 7204.

Born: Year of the Ox.

Career highlights: What I'm doing right now.

Why are you good at what you do?: Because I love it.

Greatest influence: My dad.

Fantasy business partner: Walt Disney.

Biggest risk taken: Skydiving the morning of my wedding.

Best job outside advertising: Producing fashion shows.

Favourite media: International Herald Tribune, Contagious, Curb Your Enthusiasm, Musicovery, Stumbleupon.

Favourite gadget: Corkscrew.

Clubs: Hayling Island Sailing Club.

Most-admired politician: Nelson Mandela. Integrity.

How do you off-set your carbon footprint?: Breathing in more than out.

Perfect day: Sailing with my family.

Fictional hero: Popeye.

Who should play you in the film of your life?: Cate Blanchett.

Hidden talent: Contortionism.

Most expensive purchase: My bike.

Desert island objects: Feathers, facepaint and a ukulele.

Lowdown: Davis has kept a very close eye on the JWT London office, as Nick Bell discovered to his cost. In Russell Ramsey, Davis will be hoping he's found a man who can galvanise creativity, allowing him to concentrate on the worldwide stage.

DAWE, BARNABY

Job: Former managing director, Global Radio.

Company: n/a.

Tel: n/a.

Born: January 1966.

Career highlights: They're not highlights, it's actually grey hair!

Why are you good at what you do?: Long-lasting relationships that deliver.

Greatest influence: My family and closest friends.

Fantasy business partner: Gordon Ramsay.

Biggest risk taken: Putting my expenses through to Stephen Miron.

Best job outside advertising: Trans-Africa truck driver with 25 women passengers.

Favourite media: Don't be silly, even sillier, Top Gear, LBC, and now you're being silly again.

Favourite gadget: My new Audi RS4.

Clubs: The usual haunts 50 St James, Century, Soho HS, Groucho in fact everywhere Mike Andersen is.

Most-admired politician: Al Gore for environmentalism.

How do you off-set your carbon footprint?: Audi RS4 for sale. Contact details supplied...

Perfect day: With my boys Oli and Freddie anytime, anywhere.

Fictional hero: Piers Morgan, he has to be fictional.

Who should play you in the film of your life?: Any of the Gordons, Ramsay or Gekko.

Hidden talent: My PA Hannah.

Most expensive purchase: This weeks most expensive purchase was Claudine Collins birthday present!.

Desert island objects: Wine, iPod, a pretty girl.

Lowdown: The impish and amusing Dawe was doing nicely at Heart until Global Radio moved in. Dawe was among the casualties as the new owners launched a clear-out; expect him to look for a return to his old love: television.

DAWSON, NEIL

Job: Planner.

Company: Hurrell and Dawson, The Miss World Building, 21 Golden Square, London W1F 9JN.

Work tel: +44 (0)20 7287 6404.

Born: 11 October 1964.

Career highlights: Still waiting.

Why are you good at what you do?: I'm healthily paranoid and relentlessly optimistic.

Greatest influence: Judy Mitchem.

Fantasy business partner: Nick Hurrell.

Biggest risk taken: Starting a business with Nick Hurrell.

Best job outside advertising: Hospital porter, St Thomas' Hospital, 1983.

Favourite media: The Independent, Uncut, Extras, 6 Music, Last FM.

Favourite gadget: iPod.

Clubs: Chelsea FC, The Third Space, Ramones Fan Club.

Most-admired politician: Ken Livingstone. Always true to himself.

How do you off-set your carbon footprint?: With an Oyster.

Perfect day: A sunny one in Devon with the family.

Fictional hero: Antonio "Tony" Montana.

Who should play you in the film of your life?: Ron Jeremy.

Hidden talent: I'm a world-class nappy changer.

Most expensive purchase: Judy's Christmas present.

Desert island objects: Family photo, iPod, trainers.

Lowdown: Dawson's agency hit its first birthday with perhaps fewer clients than its founders had hoped. His partnership with Nick Hurrell brought together two great adland talents, but the agency has yet to demonstrate an output that reflects their reputation.

DELANEY, GREG

Job: Chairman.

Company: Delaney Lund Knox Warren & Partners, .

Work tel: +44 (0)20 7438 4022.

Born: Edgware, Middlesex.

Career highlights: Creating DLKW & Partners.

Why are you good at what you do?: Talks a good game.

Greatest influence: My wife and family.

Fantasy business partner: Bob Dylan.

Biggest risk taken: Having children.

Best job outside advertising: Deckchair attendant.

Favourite media: The Guardian, House, Radio 4, sportinglife.com.

Favourite gadget: Capo.

Clubs: Gym.

Most-admired politician: Lloyd George (but not his personal life).

How do you off-set your carbon footprint?: By train.

Perfect day: Flyfishing in May.

Fictional hero: William Brown.

Who should play you in the film of your life?: Hugh Laurie (can do serious or funny).

Hidden talent: Can play Walk On By.

Most expensive purchase: A holiday.

Desert island objects: Fishing rod, poems by W B Yeats, Martin D28 guitar.

Lowdown: The chairman of Delaney Lund Knox Warren & Partners has turned the tide after eBay left the shop earlier this year. A great spell of new business wins across HomeForm, General Motors, Freeview and Alton Towers in the final quarter of 2007 propelled the agency up into the top ten. Needs to ramp up the agency's creativity in 2008.

DELANEY, TIM

Job: Chairman.

Company: Leagas Delaney, 1 Alfred Place, London WC1E 7EB.

Work tel: +44 (0)207 758 1703.

Born: 12 March 1946.

Career highlights: Started Leagas Delaney.

Why are you good at what you do?: Hard work.

Greatest influence: The BBC.

Fantasy business partner: Jonathan Ive.

Biggest risk taken: Opening an agency in Portland, Oregon with Martin Galton at its helm.

Best job outside advertising: A milk round, aged 10 (free yoghurt).

Favourite media: The Guardian, Sky Monday night football, Radio 4, YouTube.

Favourite gadget: The wi-fi box in my flat.

Clubs: Chelsea Arts Club, Groucho, Hurlingham.

Most-admired politician: Bill Clinton for his intelligence and his nerve.

How do you off-set your carbon footprint?: With difficulty.

Perfect day: Being with my son and daughter.

Fictional hero: The central character in Richard Ford's The Sportswriter.

Who should play you in the film of your life?: Meryl Streep.

Hidden talent: Being nice.

Most expensive purchase: A Patek Philippe watch.

Desert island objects: A boat, an outboard motor, a large can of petrol.

Lowdown: Delaney is famously hot-headed, but not many people realise that he's also really good company. Catch him over lunch, and you'll enjoy hearing his assured views on adland, and life in general.

DENTON, MARK

Job: Director/creative director.

Company: Therapy Films/Mark Denton Design, 26 Market Place, London W1W 8AN.

Work tel: +44 (0)207 436 5191.

Born: 17 December 1956.

Career highlights: Awards x 500.

Why are you good at what you do?: I get up very early.

Greatest influence: My Dad.

Fantasy business partner: Donald Trump.

Biggest risk taken: Not going into scrap metal.

Best job outside advertising: Paste-up artist for Knitting Digest.

Favourite media: Evening Standard, Styling Lard, 24, Radio 4, eBay.

Favourite gadget: Xbox 360.

Clubs: Lambretta Club of Great Britain, Festival of Britain Society, Soho House, The Union, D&AD.

Most-admired politician: Mussolini (good uniforms).

How do you off-set your carbon footprint?: I don't have a car.

Perfect day: A busy one.

Fictional hero: Alfred E Neuman.

Who should play you in the film of your life?: David Suchet.

Hidden talent: One-legged squats.

Most expensive purchase: My wardrobe.

Desert island objects: Set of markers, layout pad and moustache wax.

Lowdown: One of the few men to be sacked from his own company, Denton has gone on to forge a successful career as a director and head of a production company. His reinvention of the Creative Circle awards as a direct challenge to the hegemony of D&AD has been warmly received.

DESMOND, RICHARD

Job: Chairman.

Company: Northern & Shell, 10 Lower Thames Street, London, EC3R 6EN .

Work tel: +44 (0)871 520 7760.

Born: Hampstead.

Career highlights: Haven't achieved them yet.

Why are you good at what you do?: I am not, the others are just so bad.

Greatest influence: Buddy Rich.

Fantasy business partner: My wife.

Biggest risk taken: Replying to this.

Best job outside advertising: Playing the drums.

Favourite media: Daily Express, OK!, OK! TV, Planet Rock, Daily Star website.

Favourite gadget: Ludwig double bass drum pedal.

Clubs: None. If they would have me as a member, I wouldn't want to join.

Most-admired politician: Winston Churchill. Without him there wouldn't be a Daily Express.

How do you off-set your carbon footprint?: By driving my Rolls Royce Phantom slowly.

Perfect day: Selling loads of advertising and copies of my publications.

Fictional hero: Rupert Bear.

Who should play you in the film of your life?: Me. I'm often mistaken for Harrison Ford.

Hidden talent: Modesty.

Most expensive purchase: Express Newspapers.

Desert island objects: Ludwig snare drum, Ludwig bass drum, Vic Firth and Richard Desmond drum sticks P.S. I am a Ludwig drum and Vic Firth sticks endorsee.

Lowdown: One of the last remaining characters among newspaper proprietors, the uncompromising and passionate Desmond always makes for good copy. And with a personal fortune of รบ1.9 billion, the music-mad Desmond is clearly doing plenty of things right.

DITCHAM, ROBERT

Job: Adjudicator CRR.

Company: Ofcom, Riverside House, 2a Southwark Bridge Road, London SE1 9HA.

Work tel: +44 (0)20 7783 4590.

Born: Brighton.

Career highlights: Leo Burnett, Still Price Court, Initiative, founding Rapture TV, and, hopefully, they are still coming.

Why are you good at what you do?: I get on with it.

Greatest influence: My parents.

Fantasy business partner: Henry Ford.

Biggest risk taken: Rapture TV.

Best job outside advertising: Manufacturing.

Favourite media: The Daily Telegraph, Campaign, Sky sports, Radio Five Live, news.bbc.co.uk.

Favourite gadget: BlackBerry.

Clubs: Lord's Taverners, Richmond Golf Club, Surrey Cricket Club.

Most-admired politician: Winston Churchill, for his strength in adversity.

How do you off-set your carbon footprint?: Recycle, small car, public transport, British food.

Perfect day: A sunny day.

Fictional hero: General Maximus Decimus Meridius.

Who should play you in the film of your life?: Roger Moore.

Hidden talent: Acting and impersonations.

Most expensive purchase: Business investments.

Desert island objects: Olivia, Daisy, plus one other tbc!

Lowdown: As Ofcom's eyes and ears on the TV marketplace, Ditcham has a powerful role to play in the future of the TV industry. His low-key approach and quiet professionalism ensure he's seen as a responsible steward.

Dodds, Mike

:Job: Chief executive.

Company: OgilvyOne London, 10 Cabot Square, Canary Wharf, London E14 4QB.

Work tel: +44 (0)20 7566 7079.

Born: London.

Career highlights: Getting my first agency job (DMB&B Direct), winning three gold DMAs for my first Audi campaign, winning the massive BT and British Gas accounts and beating the best of the industry in the process and becoming MD of OgilvyOne.

Why are you good at what you do?: I know what I'm not good at and over compensate.

Greatest influence: My mother who died when I was very young.

Fantasy business partner: Juliet Timms (apologies to The Talent Business !!).

Biggest risk taken: Letting my 16-year-old daughter go to this year's Reading Festival on her own.

Best job outside advertising: Being a dad.

Favourite media: Observer, Economist, Match of the Day, Heart, spurs.com.

Favourite gadget: My BT Home Hub, of course.

Clubs: MCC and The Pamplonican Flyers.

Most-admired politician: Bismark - he managed events that were out of his control to create a new nation.

How do you off-set your carbon footprint?: By following the advice given in my British Gas Energy Savers Report.

Perfect day: Summers day, drinking Pimms and watching cricket with family and friends, having just scored 50, then getting a phone call with news that OgilvyOne had just won Campaign's DM Agency of the Year 2007.

Fictional hero: Captain Scarlet.

Who should play you in the film of your life?: David Gower.

Hidden talent: Playing the trumpet - I've even played the Royal Albert Hall!

Most expensive purchase: Painting by Ted Dyer of the beach in Cornwell were I got engaged.

Desert island objects: Bowling maching to perfect my cover drive, family photo album, triple DVD set of the 2005 Ashes.

Lowdown: The long-serving (or is that suffering) Dodds is now in his 11th year at Ogilvy, but he doesn't seem to be tiring of his surroundings. In fact, he's helped the agency secure some impressive new business in the form of British Gas and BA, and secured himself a well-deserved promotion.

DOONER, JOHN

Job: Chairman and chief exective, McCann Worldgroup and McCann Erickson Worldwide.

Company: McCann World Group, 622 Third Avenue, New York, NY 10017, USA.

Work tel: Undisclosed.

Born: August 1948.

Career highlights: Chairman and chief executive of McCann Worldgroup since 1997, and of McCann Erickson Worldwide since 1995. Chairman and chief executive of The Interpublic Group, McCann's parent, for three years. Joined McCann Erickson in 1984 as a worldwide account director; was named general manager of McCann New York in 1985; and later was made both president and chief operating officer of McCann Erickson Worldwide, before being given his current position. He began his 30-plus year Interpublic career at Marschalk, which is now Lowe Worldwide.

Why are you good at what you do?: Love of the business, honesty, a sense of humor, and a determination to win.

Greatest influence: My parents.

Fantasy business partner: Bill Gates.

Biggest risk taken: Undisclosed.

Best job outside advertising: Sports marketing.

Favourite media: The Times, Campaign, NCIS, 1010 WINS, msn.com.

Favourite gadget: Slingbox.

Clubs: Lago Mar.

Most-admired politician: Winston Churchill. He refused to lose.

How do you off-set your carbon footprint?: Avoid printing out e-mails.

Perfect day: On a boat with family and friends.

Fictional hero: Alex Cross.

Who should play you in the film of your life?: George Clooney. Granted, there's no

particular resemblance, although we're both Irish.

Hidden talent: Barbecue chef.

Most expensive purchase: Jewels for the girls.

Desert island objects: Martini, fuelled helicopter, instruction manual.

Lowdown: One of the last pugilistic, cigar-chomping Madison Avenue admen, Dooner is the man on whose IPG's future fortunes rest. Said to be resentful of appearing to be the fall guy for IPG's problems.

DRESDEN, BRINSLEY

Job: Partner, Head of Media, Brands & Technology.

Company: Lewis Silkin, 12 Gough Street, London EC4A 3DW.

Work tel: +44 (0)20 7074 8069.

Born: 1966.

Career highlights: Becoming a partner at Lewis Silkin.

Why are you good at what you do?: Because I can combine commerical judgement, legal knowledge and understanding of what makes people tick.

Greatest influence: Roger Alexander, the senior partner of Lewis Silkin.

Fantasy business partner: Keira Knightly. She has a fine legal mind.

Biggest risk taken: Not applicable. I'm a lawyer.

Best job outside advertising: Being an advertising lawyer. All my student jobs were pretty grim.

Favourite media: The Sunday Times Culture Section, University Challenge, The Today Programme; bbc.co.uk.

Favourite gadget: iPod.

Clubs: I would not join a club that would have me as a member.

Most-admired politician: Boris Johnson, because he's so good looking.

How do you off-set your carbon footprint?: By feeling guilty.

Perfect day: Sun, sand, sea, and my wife and children.

Fictional hero: Rick Blane (Casablanca).

Who should play you in the film of your life?: Its not healthy to think of your life as a film.

Hidden talent: I can wiggle my ears without touching them.

Most expensive purchase: Holidays.

Desert island objects: Compass, water bottle and sailing boat.

Lowdown: It's hard to step out of the shadow cast by Roger Alexander at Lewis Silkin, but Dresden has forged a reputation for himself as an astute adland lawyer. Unstuffy and good at translating complex legal issues into layman's terms.

Duff, Graham

Job: President, EMEA.

Company: Universal McCann, 42-47 St John's Square, London EC1M 4EA.

Work tel: 0207 073 7223.

Born: 13th January 1959.

Career highlights: Getting a traffic clerk at Anglia TV immediately I left school. Various ad agencies, TSMS, Zenith, ITV.

Why are you good at what you do?: Common sense.

Greatest influence: My divorce settlement.

Fantasy business partner: Eggert Magnusson.

Biggest risk taken: Late-night drinking with MC and/or NS.

Best job outside advertising: Washing up at Chigwell Police Club.

Favourite media: The Sunday Times, Q, The Sopranos, Xfm, BBC sport.

Favourite gadget: iPod.

Clubs: Solus, Soho House, West Ham, Old Parkonians.

Most-admired politician: None.

How do you off-set your carbon footprint?: Not using my car.

Perfect day: Saturday or Sunday.

Fictional hero: Tony Soprano.

Who should play you in the film of your life?: I'd like Ray Winstone, but I suspect I'd get Phil Jupitus.

Hidden talent: Not found it.

Most expensive purchase: My children's education.

Desert island objects: iPod, hat, P20.

Lowdown: Duff seems to have taken to a life of being almost continuously on the move between his European markets. His commitment to watching West Ham remains undiminished.

Duffy, Malcolm

:Job: Creative director.

Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1T 1NB.

Work tel: +44 (0)20 7073 6900.

Born: 20 April 1957.

Career highlights: Starting MCBD.

Why are you good at what you do?: I enjoy what I do.

Greatest influence: England.

Fantasy business partner: Roman Abramovich.

Biggest risk taken: Going on a Club 18-30 holiday.

Best job outside advertising: Working in a warehouse moving boxes.

Favourite media: Sunday Times, The Week, CSI Miami, Capital, nufc.com.

Favourite gadget: Kettle.

Clubs: Century. RAC Club. Newcastle United Supporters Club (London branch).

Most-admired politician: Politicians and admiration don't mix.

How do you off-set your carbon footprint?: Recycle bottles, cans and rejected scripts.

Perfect day: Saturday.

Fictional hero: Pinocchio.

Who should play you in the film of your life?: Steve Martin.

Hidden talent: I can make my hands squeak.

Most expensive purchase: Breedlove guitar.

Desert island objects: Guitar. Laptop. Boat.

Lowdown: Following the loss of some creative teams towards the end of last year, Duffy and his partner Paul Briginshaw struggled to keep the creative standard high with a number of sub-par campaigns. But the agency hasn't lost much business, so it's not all bad news.

DUFFY, MAUREEN

Job: Chief executive.

Company: Newspaper Marketing Agency, 175 Piccadilly, London W1J 9EN.

Work tel: +44 (0)20 7182 1700.

Born: Belfast.

Career highlights: Undisclosed.

Why are you good at what you do?: Enthusiasm, energy and ideas with a "can-do" belief.

Greatest influence: A number.

Fantasy business partner: Never thought of this.

Biggest risk taken: Each job move is very different to the last.

Best job outside advertising: Working on a funfair just north of Boston.

Favourite media: Don't have just one.

Favourite gadget: Foot spa.

Clubs: IOD, Harvard Alumni.

Most-admired politician: None.

How do you off-set your carbon footprint?: Recycle.

Perfect day: Saturdays.

Fictional hero: Don't have one.

Who should play you in the film of your life?: No idea.

Hidden talent: Wish I knew.

Most expensive purchase: Paintings.

Desert island objects: Books.

Lowdown: Ideally, you need the patience of a saint and the persuasiveness of a master political fixer to prosper at the NMA - and Duffy acquits herself with poise despite the regular squabbles among egocentric media owners. The latest crisis came in May when the Express Group pulled out, saying it wasn't getting value for money.

DUFFY, TIM

Job: Chief executive.

Company: M&C Saatchi, 36 Golden Square, London W1F 9EE.

Tel: +44 (0)20 7544 3609.

Born: The day The Beatles had their first number-one hit.

Career highlights: Working with extraordinary people at M&C Saatchi.

Why are you good at what you do?: Because other people are good at what they do.

Greatest influence: My friends from university.

Fantasy business partner: Julius Caesar. Not much would get in our way, I reckon.

Biggest risk taken: Sharing an office with Marcus Peffers.

Best job outside advertising: Beer delivery boy to working men's clubs on Tyneside.

Favourite media: The Guardian, Private Eye, Match of the Day, GuardianUnlimited.

Favourite gadget: Camera.

Clubs: MGGB, NUFC, KCC.

Most-admired politician: Michael Foot, for his dignity and his writing.

How do you off-set your carbon footprint?: Making it smaller is more important than off-setting it.

Perfect day: Christmas Day.

Fictional hero: Hemingway's Robert Jordan.

Who should play you in the film of your life?: There shouldn't be a film of my life.

Hidden talent: Stretching the truth.

Most expensive purchase: Five-thousand hectares of Brazilian rainforest.

Desert island objects: Georgie, Alex, Max.

Lowdown: By far the nicest man in the upper echelons of M&C Saatchi, Duffy has taken on more responsibility since Moray MacLennnan took on the mantle of the IPA presidency, and the agency has not suffered because of this. He is a dependable chief executive for a dependable agency.

DUNCANSON, PAUL

Job: Managing director.

Company: Creativebrief UK, 97-99 Dean Street, London, W1D 3TE.

Work tel: +44 (0)20 7478 8200.

Born: 1 May 1957.

Career highlights: Winning an IPA Effectiveness Award for Andrex work, establishing Sony PlayStation software as the leading brand, and building up creativebrief as a successful business.

Why are you good at what you do?: Twenty years experience as a leading client with Coca-Cola, Andrex, Carlton and Sony gave me a clear insight into the traditional inefficiences of creating effective relationships with agencies, so now I can help today's clients establish the best partnerships.

Greatest influence: The example of my grandfathers... both successful self-starters and leaders in their worlds.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Leaving corporate life to do something entirely new in the world's toughest media marketplace.

Best job outside advertising: Working in Southern California in the summer of 1976, away from home alone and learning how to work with different cultures.

Favourite media: The Times, Private Eye, Waking the Dead, The Today Programme, Radio 4, www.creativebrief.com.

Favourite gadget: I'm not really gadget-mad... I'm more interested in their usefulness.

Clubs: Undisclosed.

Most-admired politician: Bill Clinton. He rose above it all.

How do you off-set your carbon footprint?: Through my work at creativebrief, where we help reduce carbon emissions by providing online business solutions that avoid unnecessary travel and expense.

Perfect day: Catching a five-pound sea trout on the Deveron in the morning and winning a major client account in the afternoon.

Fictional hero: Andy Dufresne in The Shawshank Redemption, for his determination and self belief.

Who should play you in the film of your life?: Nicholas Cage.

Hidden talent: Hidden.

Most expensive purchase: My freedom from big corporate life to help create our business.

Desert island objects: Solar-powered laptop, fishing rod and radio.

Lowdown: Under Duncanson's watch, it was a mixed year for creativebrief. The intermediary ran some of the bigger pitches of the year, including the AXA Media Pitch and Sportingbet, although Innocent was a less memorable aspect of the year. Is it set to be a credible challenger to the likes of AAR and ISBA next year? Watch this space.

DURDEN, JONATHAN

Job: Partner.

Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1T 1NB.

Work tel: +44 (0)20 7736 9000.

Born: London.

Career highlights: WCRS, founder PHD, MCBD partner, self-destruction on Big Brother.

Why are you good at what you do?: I am a serial show-off who is now trying to get over myself.

Greatest influence: Dad.

Fantasy business partner: Helen Calcraft.

Biggest risk taken: Being on Big Brother and it appropriately bit me in the arse.

Best job outside advertising: Not saying.

Favourite media: The Guardian, Classic Car, Top Gear, Kiss, easyJet.

Favourite gadget: Maserati Spyder.

Clubs: The Fat Boys Athletic and Dining Club and Blake's 7.

Most-admired politician: Tony Blair or Ken Livingstone, because they dare to be unpopular and try to do the right thing (even if they are misguided sometimes).

How do you off-set your carbon footprint?: By never driving my Maserati Spyder.

Perfect day: To be with Caroline Peal anywhere.

Fictional hero: Morocco Mole (the sidekick to Secret Squirrel, and lookalike to David Emin).

Who should play you in the film of your life?: Ray Liotta.

Hidden talent: Artist (not the "piss" variety, either).

Most expensive purchase: 1957 Rolex.

Desert island objects: TV, mobile phone, Marmite.

Lowdown: Durden is a truly unique proposition in adland. No other agency can claim to have an employee that has been on Big Brother, and also been the focus of a shaming in the News of the World. He's still one of adland's best creative thinkers, but who knows what effect he'll have on MCBD. Do they?

DYE, DAVE

Job: Creative director.

Company: Dye Holloway Murray, 30-32 Southampton Street, London WC2E 7RA.

Work tel: +44 (0)20 7240 3060.

Born: London.

Career highlights: Being hired by Simons Palmer. Being head of art at Leagas Delaney, Winning a Pencil. Designing 2004 D&AD Annual. Starting Campbell Doyle Dye. Starting DHM.

Why are you good at what you do?: Twenty-three per cent obsessiveness, 18 per cent competitiveness, 11 per cent what-makes-people-tick-ness, 48 per cent enjoy it.

Greatest influence: Tibor Kalman, Dr Seuss, John Harvey Jones, Guy Bourdin, Paul Arden, Woody Allen, George Lois, Dick Bruna, Jerry Seinfeld, Paul Rand, Derrick Hass, Roberts Saville & Brownjohn, Larry David, Tim Delaney, Tom McElligott, Paula Scher, Bill Bernbach, Eric Gill, Fred Woodward, Preston Sturges, Johnathon Ive, Mark Reddy, P.G.Wodehouse, Helmut Krone, Dave Trott, Greg Toland, Dave Wakefield, John Hegarty,Tim Burton or John Webster, depends on what day it is.

Fantasy business partner: Ari Gold.

Biggest risk taken: Walking away from Campbell Doyle Dye.

Best job outside advertising: Shelf-stacker at Sainsbury's in Waltham Cross.

Favourite media: The Guardian (Saturday), The Word, Curb Your Enthusiasm, talkSPORT, Youtube.

Favourite gadget: Camera on my phone.

Clubs: Blockbuster, Muswell Hill.

Most-admired politician: Jed Bartlett. Because I'm as predictable as all the other clever dicks who put Jed Bartlett.

How do you off-set your carbon footprint?: Cycle to work, draw really small layouts.

Perfect day: Thinking up an idea I like.

Fictional hero: George Costanza.

Who should play you in the film of your life?: Tom Jones.

Hidden talent: Not found one at time of writing.

Most expensive purchase: Photographic print.

Desert island objects: PowerBook, A plug socket to plug it into, and a power station on the other end of the plug socket.

Lowdown: The self-effacing art director, who co-founded Campbell Doyle Dye, must be giving a lot of advice to his peers at Dye Holloway Murray, the first start-up of 2007. His creative across Howies, Little Dish and Posterscope this year has combined heavyweight thinking with a wonderful lightness-of-touch.

DYKE, MATT

Job: Head of planning.

Company: DDB London, 12 Bishops Bridge Road, London W2 6AA .

Work tel: +44 (0)20 7258 4688.

Born: 20 July 1976.

Career highlights: Moved out of research. Survived the dotcom crash. Worldwide planning director for Tribal. Integrated the planning department at DDB, Tribal and DDB WWAV.

Why are you good at what you do?: I am good at spotting and interpreting emergent consumer behaviour with digital media.

Greatest influence: Brahm Cohen (the inventor of BitTorrent).

Fantasy business partner: David Dein.

Biggest risk taken: Watch this space.

Best job outside advertising: Tour guide for the Australian Women's Volleyball Team.

Favourite media: Guardian Unlimited, Wired, Heroes, Radio Five Live, Betfair.

Favourite gadget: Sat Nav. I have no sense of direction.

Clubs: Always a guest.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: I don't believe in off-setting. Instead, I try to change my behaviour and work with brand and companies that are looking for real solutions.

Perfect day: Thirty six holes at The K-Club, followed by a few pints of Guinness with friends.

Fictional hero: Jack Bauer.

Who should play you in the film of your life?: Jim Carrey.

Hidden talent: I can make a sound like an electric guitar.

Most expensive purchase: Arsenal season ticket.

Desert island objects: Undisclosed.

Lowdown: It was barely six months into his promotion to lead planning at DDB that Dyke announced his resignation. The reason? Off to fry bigger fish with Bill Brock in a new start-up. The former Millward Brown researcher, Arsenal fan and keen snowboarder has strategic talent in abundance. He and Brock could be a powerful force.

Topics