Feature

The A List 2008: Part 7 of 9 - O-R

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O'KEEFFE, JOHN

Job: Executive creative director.

Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1B 5DS.

Work tel: +44 (0)20 7734 1677.

Born: 9 November 1961.

Career highlights: Executive creative director, BBH.

Why are you good at what you do?: That's the way God made me.

Greatest influence: Paul Weller.

Fantasy business partner: Tatyana Yeltsin.

Biggest risk taken: Parachuting.

Best job outside advertising: Petrol pump attendant.

Favourite media: The Guardian, Q, Heroes, Radio 4, Whatcar.

Favourite gadget: Sky+.

Clubs: None.

Most-admired politician: Ed Balls, for not changing his name.

How do you off-set your carbon footprint?: Boats, trains and automobiles.

Perfect day: Manchester United or Chelsea 0, Arsenal 4.

Fictional hero: John McClane.

Who should play you in the film of your life?: Laurence Olivier or Bruce Willis.

Hidden talent: Origami.

Most expensive purchase: Grand piano.

Desert island objects: Guitar, piano and a satellite phone.

Lowdown: As well as bedding down clients, the dry-witted O'Keeffe has been busy hiring (and promoting) within his creative department, leading to one of the agency's most prolific years, workwise, since its inception.

O'KENNEDY, TIM

Job: Former managing director.

Company: Undisclosed.

Work tel: Undisclosed.

Born: Dublin.

Career highlights: Saatchis as a junior suit; Chiat/Day LA as vice-president account planning; Wieden & Kennedy Portland as the lead suit on Nike, then Nike Inc as international marketing director. Back to Europe with Nike, then chief operating officer of Lowe Group Europe. Ouch. Founding partner of Circus, then two-and-a-half year circumnavigation on a sailboat with partner. Back, blissfully, at W&K Amsterdam since 2005.

Why are you good at what you do?: Principled, consistent, persuasive and pretty much indefatigable.

Greatest influence: My demons.

Fantasy business partner: My constructive demons.

Biggest risk taken: Taking three years out to sail around the world.

Best job outside advertising: Professional skipper.

Favourite media: The Guardian, The Economist, The West Wing, BBC World Service.

Favourite gadget: KTM 990 Superduke.

Clubs: None.

Most-admired politician: Ronald Reagan. He ended the Cold War, and restored America's sense of self, but they're a little carried away with it these days.

How do you off-set your carbon footprint?: W&K Amsterdam is carbon-neutral. But CO2 is not the world's most pressing problem.

Perfect day: Pretty much any Sunday.

Fictional hero: Jack Aubrey.

Who should play you in the film of your life?: Bruce Willis. Apparently I look like him, and that's a start.

Hidden talent: Cooking.

Most expensive purchase: KTM 990 Superduke.

Desert island objects: The novels of Patrick O'Brian, a fishing rod, and a very large box of matches.

Lowdown: A difficult final quarter for Wieden & Kennedy Amsterdam. The shock departure of Tim O'Kennedy was followed a week later by its creative director Al Moseley, who left to join Hurrell & Dawson in London. Under O' Kennedy, there were a few highlights. It was the only European ad agency to receive a nomination in this year's Emmy Awards, for its "happiness factory" spot for Coca-Cola.

OLDHAM, ANDREW

Job: Chief operating officer, UK & Ireland.

Company: CBS Outdoor, Camden Wharf, 28 Jamestown Road, London NW1 7BY.

Work tel: +44 (0)20 7428 2826.

Born: 30 December 1964.

Career highlights: Ten years at Capital Radio and ten years spent at the various incarnations of what is now called CBS Outdoor.

Why are you good at what you do?: Good strategic thinker, never satisfied with the status quo, constantly looking for ways to make the business more successful and secure.

Greatest influence: My grandad.

Fantasy business partner: Philip Green.

Biggest risk taken: Undisclosed.

Best job outside advertising: Undisclosed.

Favourite media: The Independent, Car, Mock the Week, Radio Five Live, bbc.co.uk.

Favourite gadget: V+ on my set-top box.

Clubs: BARC, since I like to go motor racing.

Most-admired politician: Ken Livingstone, because he's made some big brave decisions that have made London an even greater place to live and work.

How do you off-set your carbon footprint?: Pretty well with use of public transport and recycling, pretty badly with my passion for fast cars and racing.

Perfect day: Undisclosed.

Fictional hero: Harry Palmer.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Undisclosed.

Most expensive purchase: A painting by Graham Knuttell.

Desert island objects: iPod, Car, a case of red wine.

Lowdown: Oldham can take immense credit for leading its investment plans for the future of advertising on the London Underground. Don't get him started on cross-track projection or digital escalator panels.

OLDHAM, MARIE

Job: Strategy director.

Company: Media Planning Group, 11 Great Newport Street, London WC2H 7JA.

Work tel: +44 (0)20 7393 2410.

Born: 1965.

Career highlights: Working on the bid for the Lottery's third licence, working with the BBC.

Why are you good at what you do?: Gut instinct combined with a proper desire to understand what makes (real) people tick.

Greatest influence: My extended family.

Fantasy business partner: Bill Gates.

Biggest risk taken: My first lunch with Marc Mendoza.

Best job outside advertising: Roller skating teacher.

Favourite media: The Sunday Times, National Geographic, CSI, Radio 4, Ocado.

Favourite gadget: Corkscrew.

Clubs: I'm not a club sort of person.

Most-admired politician: Garret FitzGerald. He took Ireland into the European Economic Community.

How do you off-set your carbon footprint?: Off-setting is a cop-out. Reduction is the only way. Reduce, reuse and recycle!

Perfect day: A long walk with family and friends. Followed by lots of food and drink.

Fictional hero: Inspector Morse.

Who should play you in the film of your life?: Joanna Lumley.

Hidden talent: Best kept hidden.

Most expensive purchase: Paintings.

Desert island objects: Books, music and a Swiss Army Knife.

Lowdown: Oldham's skills have been a key part of her agency's success this year. Central to the capture of its BBC business, she remains one of the brightest, if also one of the most disorganised and endearingly scatty, planners in the business.

OLINS, RUFUS

Job: Managing director.

Company: Haymarket Brand Media, 174 Hammersmith Road, London W6 7JP.

Work tel: +44 (0)20 8267 4956.

Born: 1961.

Career highlights: Going digital.

Why are you good at what you do?: I listen, absorb and have lots of ideas.

Greatest influence: Professionally, my father.

Fantasy business partner: Bill Gates.

Biggest risk taken: Launching a newspaper in Hong Kong.

Best job outside advertising: Messenger boy in Paris.

Favourite media: Financial Times, Curb Your Enthusiasm, Radio 4, bbc.co.uk.

Favourite gadget: Sky+.

Clubs: Undisclosed.

Most-admired politician: Clement Attlee, for the creation of the NHS.

How do you off-set your carbon footprint?: Cycling and recycling.

Perfect day: At Locanda Amorosa with Sara, Eliza and Clem.

Fictional hero: Atticus Finch from To Kill a Mockingbird by Harper Lee.

Who should play you in the film of your life?: John Malkovich.

Hidden talent: Magic tricks.

Most expensive purchase: A painting by Roger Hardy.

Desert island objects: Nintendo Wii, ripe peaches and the collected works of Charles Dickens.

Lowdown: Olins is now in charge of Haymarket's mighty media portfolio, which includes Campaign, Marketing, MediaWeek, PR Week and Brand Republic. Much of 2007 was dedicated to relaunching Brand Republic as the leading site for the communications industries; now Olins' 2008 will be about fully realising the potential of the individual Brand Media properties in the digital age.

ORR, WILL

Job: Managing director.

Company: WCRS, 5 Golden Square, London W1F 9BS.

Work tel: +44 (0)20 7806 5165.

Born: 1970.

Career highlights: Bartle Bogle Hegarty, silver Pencil for Swinton Radio ad; WCRS, working on Orange; Mother, on "Trust Boots" and with some entertaining people; WCRS pt II, getting to be managing director of my favourite agency.

Why are you good at what you do?: Modesty prevents.

Greatest influence: My parents (is there any choice?).

Fantasy business partner:

Keira Knightley.

Biggest risk taken: Driving to school the day that I failed my driving test.

Best job outside advertising: Shop assistant, Ryman.

Favourite media: The Observer, Campaign, Peep Show, Radio 4, bbc.co.uk.

Favourite gadget: BlackBerry (delivers misplaced sense of self-importance).

Clubs: Soho House, Third Space, Advertising Cliche Society.

Most-admired politician: Al Gore, for the tenacity to get over "that" election and come back stronger.

How do you off-set your carbon footprint?: Does cycling to work and recycling count?

Perfect day: Take a phone call confirming a huge pitch win; spend a sunny day in Richmond Park with family, early evening golf at Sunningdale with Tiger, chopper to Paris for dinner.

Fictional hero: James Bond.

Who should play you in the film of your life?: George Clooney (Phillip Schofield, if there are budgetary issues).

Hidden talent: Undisclosed.

Most expensive purchase: Holidays (usually ones involving crap weather).

Desert island objects: Sand wedge, BlackBerry, football.

Lowdown: Orr spent the last quarter of the year running the agency in the absence of the pregnant Debbie Klein, and, despite a reputation as a quiet man, he has really grasped this chance to shine by pushing the agency to finish another stunning year on a high note, creatively and in new business.

OUTFIN, SUSANNAH

Job: Chief executive.

Company: Carat Global Management, 43-49 Parker Street, London WC2B 5PS.

Work tel: +44 (0)20 7550 3225.

Born: 18 May 1965.

Career highlights: Bartle Bogle Hegarty, London; APL/Lowe in Paris and New York and Carat anywhere.

Why are you good at what you do?: A good communicator who enjoys people, well organised and tenacious.

Greatest influence: My mother or fine wines.

Fantasy business partner: Benicio del Toro.

Biggest risk taken: Not work related and non-printable.

Best job outside advertising: Barmaid in a nightclub called The Hole.

Favourite media: International Herald Tribune, Conde Nast Traveller, Ugly Betty, Classic FM, lastminute.fr.

Favourite gadget: BlackBerry.

Clubs: None.

Most-admired politician: Margaret Thatcher. She made a real difference.

How do you off-set your carbon footprint?: By not having children.

Perfect day: Market, followed by cooking and entertaining friends in the south of France.

Fictional hero: Tom Sawyer.

Who should play you in the film of your life?: Jamie Lee Curtis.

Hidden talent: Domestic goddess.

Most expensive purchase: ...a girl's best friend.

Desert island objects: Anything from Stan Getz; Eddie Palmeri or Madonna.

Lowdown: The glamorous and high-octane, Outfin is somewhat notorious in the industry for owning more shoes than Imelda Marcos. She has offices in London and Paris and spends inordinate amounts of her time flying between meetings with senior clients, which is an aspect of the job that she loves.

OWEN, JOHN

Job: Planning partner.

Company: Dare, 13-14 Margaret Street, London, W1W 8RN.

Work tel: +44 (0)20 7299 3000.

Born: June 1966.

Career highlights: Editing Campaign's news pages for three years (ahh, the power), joining Motive and working with some of the most inspiring media thinkers in the UK, joining Dare and working with some of the most talented, dedicated and downright nice people in the world.

Why are you good at what you do?: Mostly, because I enjoy it so much.

Greatest influence: Colin Bell.

Fantasy business partner: Francis Lee.

Biggest risk taken: Becoming a Manchester City fan.

Best job outside advertising: I once taught English as a foreign language to adults in London. Pay and conditions were awful, but I met some fascinating people from all around the world.

Favourite media: The Guardian, The Observer Sport Monthly, Blackadder, 6 Music, 25 letters in the alphabet.

Favourite gadget: My new Sony Walkman.

Clubs: None.

Most-admired politician: You've got to be kidding...

How do you off-set your carbon footprint?: Possibly naively, I make a donation at carbonfootprint.com.

Perfect day: Lie-in the with papers, game of tennis, lunch at Banners, afternoon snooze, take in an early evening screening of The Lives of Others, curry at the Indian Ocean on Holloway Road.

Fictional hero: Biggles.

Who should play you in the film of your life?: Daniel Craig.

Hidden talent: I play a mean kazoo.

Most expensive purchase: My Dare shares. Worth it.

Desert island objects: Swedish flat-pack houses, a crate of Boddies and a kazoo.

Lowdown: This year, Owen has moved out of planning and shifted towards general management and developing strategy for the Cossette UK group. Managing the jostle for top dog position with Miles Calcraft Briginshaw Duffy will take all of his diplomatic skills.

OWEN, LUCY

Job: Chief executive.

Company: Nabs, 47-50 Margaret Street, London W1W 8SB.

Work tel: +44 (0)20 7292 7345.

Born: Bath, England.

Career highlights: CSD and board director, WWAV Rapp Collins, 1996 to 2006, chief executive of Nabs 2006 to 2007.

Why are you good at what you do?: Because I like people.

Greatest influence: My sister, Joanna.

Fantasy business partner: Mr Spock - exploring new universes with such logic.

Biggest risk taken: Set up new agency in the early 90s.

Best job outside advertising: Working a summer on flotilla boats in Turkey for Sun Sail.

Favourite media: Sunday Times, National Geographic, The Apprentice, Radio 4, Innocent.

Favourite gadget: A penknife (including corkscrew).

Clubs: Facebook, Horsesmouth, Wacl, University Alumni, PTA.

Most-admired politician: Mo Mowlem. Tough, understanding and effective.

How do you off-set your carbon footprint?: Recycle, electricity saving devices, green diesel car (goes further), and enviromentally friendly office (well trying to).

Perfect day: At home, on my own, reading a book or walking the dog.

Fictional hero: Marge Simpson.

Who should play you in the film of your life?: Me.

Hidden talent: Orienteering, not that I do it at all, but I can get to most places in the UK without a map.

Most expensive purchase: My wedding.

Desert island objects: Toothpaste, penknife, a pen and paper.

Lowdown: It would be an enormous mistake to underestimate Owen. Beneath her charming exterior lies a steel core. "Once she sinks her teeth into something, she never lets go," an associate says. Just as well really, given her tough challenge of keeping the industry not only aware of Nabs, but also prepared to open its wallet in support.

P

PARISH, STEVE

Job: Chief executive.

Company: Tag, 29 Clerkenwell Road, London EC1M 5TA.

Work tel: +44 (0)20 7251 4571.

Born: Forest Hill.

Career highlights: Being in The A List.

Why are you good at what you do?: Born to worry.

Greatest influence: My dad.

Fantasy business partner: Gordon Ramsay.

Biggest risk taken: Undisclosed.

Best job outside advertising: Putting up false ceilings.

Favourite media: The Times, Radio Control Weekly, Lost, Radio Five Live Breakfast Show, www.cpfc.co.uk.

Favourite gadget: Mobile phone.

Clubs: Shoreditch House.

Most-admired politician: Tony Benn. You may not agree with what he says, but he never sold out.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: Sleep late have breakfast with family, sun is shining, win some new business, go for

a run, dinner with family, Crystal Palace at home; we beat Chelsea 6-2, beer with the boys.Sleep.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Apparently, I look like Barry Manilow.

Hidden talent: I'm completely talentless.

Most expensive purchase: Watch.

Desert island objects: Books, an iPod and a sub-power station to keep it going.

Lowdown: Don't let Parish's self-deprecating demeanor fool you; his instinct for business ranks him among the best. He's a no-nonsense decision-maker who seems in a perpetual good mood.

PARRY, ROGER

Job: Chairman of, and investor in, several media and advertising companies.

Company: Future plc, India Media plc, Johnston Press plc, Media Square plc, Mobile Streams plc, YouGov plc.

Work tel: Undisclosed.

Born: London.

Career highlights: Saatchi & Saatchi; BBC; Thames TV; McKinsey; WCRS; Aegis; More Group; Jazz FM; Clear Channel.

Why are you good at what you do?: Happy to accept change is inevitable.

Greatest influence: Changing technology.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Investing in Jazz FM (in at 30p, out at 185p).

Best job outside advertising: Reporter for the BBC.

Favourite media: Financial Times, The Economist, and, of course, anything from Future, Johnston, etc, The West Wing, Radio 4, The Today Programme.

Favourite gadget: Fully automatic coffee machine.

Clubs: Garrick, MCC, Hurlingham, Ocean (Bahamas), Facebook.

Most-admired politician: Margaret Thatcher. She did more good than harm.

How do you off-set your carbon footprint?: Plant trees.

Perfect day: Working breakfast, win new client, non-working lunch, buy new business, go to pub, watch movie.

Fictional hero: Jason Bourne.

Who should play you in the film of your life?: Bruce Willis.

Hidden talent: Croquet.

Most expensive purchase: Trees.

Desert island objects: Satellite dish, deck of cards, jetski.

Lowdown: Parry, linked last year with a bid for ITV, seems to be yearning for a return to full-time management, but, for the time being, maintains a portfolio of interests including chairing Future, Johnston Press and Media Square.

PATERSON, EWAN

Job: Executive creative director.

Company: CHI & Partners, 7 Rathbone Street, London W1T 1LY.

Work tel: +44 (0)20 8462 8500.

Born: 1 February 1963.

Career highlights: Geologist, BP (1984; copywriter, Young & Rubicam (1990); copywriter, then joint creative director, BMP DDB (1995); creative director, Bartle Bogle Hegarty (2004); executive creative director, CHI & Partners (2006).

Why are you good at what you do?: Having the knack of regularly working with very talented people.

Greatest influence: My time at BMP DDB working for John Webster and Tony Cox.

Fantasy business partner: Hugh Hefner.

Biggest risk taken: Taking a helicopter to work for two years as a geologist in the North Sea.

Best job outside advertising: Barman, Student Union bar, Manchester University from 1981 to 1984.

Favourite media: The Guardian, Bert Trautmann's Helmet, The West Wing, Charlie Gillett, BBC Radio London, cricketinfo.com.

Favourite gadget: Portable DVD player. It keeps two three-year-olds content for hours.

Clubs: Manchester City FC and The Labour Party.

Most-admired politician: Jed Bartlet. The world would be a better place if he had really spent two terms in the West Wing.

How do you off-set your carbon footprint?: Number 33 bus, train, walk.

Perfect day: Take the family to the Champions League Cup Final in Rome 2009 to see Manchester City beat Manchester Utd 7-0 (scorers: Dunne 2, Richards 2, Johnson 2, Neville own goal). Sir Alex Ferguson resigns.

Fictional hero: Logan Mountstuart (the hero of William Boyd's Any Human Heart).

Who should play you in the film of your life?: General consensus would say Tom Hanks.

Hidden talent: I can play Stairway to Heaven on the bagpipes.

Most expensive purchase: Jaeger-LeCoultre Automatic.

Desert island objects: A plane. A pilot. An airstrip.

Lowdown: If evidence of Paterson's impact on CHI & Partners' creative department is needed, look no further than the agency's print output. Two years ago, it barely touched the medium. This year, it won at D&AD for its Prince's Trust work.

PATTISON, DAVID

Job: Chief executive.

Company: I-Level Group Elsley Court, 20-22 Great Titchfield Street, London W1W 8BE.

Work tel: +44 (0)20 7340 2924.

Born: London, England.

Career highlights: 1974 to 1985, various; 1985 to 1990, WCRS; 1990 to 2007, PHD; 2007 to date, i-Level.

Why are you good at what you do?: I will let others be the judge of that.

Greatest influence: Time.

Fantasy business partner: Jean Todt.

Biggest risk taken: In business, starting PHD with no clients, no business, but two very talented partners.

Best job outside advertising: Being a dad.

Favourite media: The New York Times, Sports Illustrated, The West Wing (RIP), Radio 2, bbc.co.uk.

Favourite gadget: Mobile phone.

Clubs: Soho House, Beckenham RFC.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Listen more and speak less.

Perfect day: A day spent in the sun watching cricket at Lord's.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Best kept hidden.

Most expensive purchase: Children's education.

Desert island objects: Fly fishing rod, saxophone, sunglasses.

Lowdown: Probably the most high-profile traditional media man to make the move to the digital dark side, Pattison seems to have settled in quite well, although evidence of what he's been up to at the agency has been thin on the ground. If i-Level does sell, his experience will be of huge benefit in managing the process.

PATTON, DAVID

Job: Group chief executive.

Company: Grey Group, 77 Hatton Garden, London EC1N 8JS.

Work tel: +44 (0)20 3037 3284.

Born: Manchester.

Career highlights: 1991 to 1995, marketing manager, Nintendo UK. 1995 to 2004; European vice-president marketing, Sony PlayStation; 2004 to 2007, senior vice-president marketing communications, Sony Europe.

Why are you good at what you do?: Great team work.

Greatest influence: Google.

Fantasy business partner: Sir Alex Ferguson.

Biggest risk taken: Undisclosed.

Best job outside advertising: Working in a surf and sailing resort in the south of France during the summer as a student.

Favourite media: The Sunday Times, Wired, Curb Your Enthusiasm, Xfm, Google.

Favourite gadget: Sky HD.

Clubs: Soho House.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Keen cyclist, minimal car usage.

Perfect day: Any Sunday.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Juggling.

Most expensive purchase: Holiday.

Desert island objects: Sky HD, Mobile phone, laptop.

Lowdown: Despite being one of adland's mos successful and admired clients, Patton has found agency life to be a massive change and an even bigger learning curve. He will need to adjust extremely quickly to the pace of agency life as well as changing perceptions of Grey London.

PEARMAN, IAN

Job: Managing partner.

Company: Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW15QE.

Work tel: +44 (0)20 7616 3500.

Born: 1974.

Career highlights: Getting a job at AMV BBDO. Keeping a job at AMV BBDO.

Why are you good at what you do?: I evoke sympathy in all.

Greatest influence: The voices in my head.

Fantasy business partner: Simon Cowell.

Biggest risk taken: Wearing yellow.

Best job outside advertising: Bricklayer.

Favourite media: The Times, Business 2.0, The Shield, Radio 2, Pandora.

Favourite gadget: Whatever is the new new thing that I don't own.

Clubs: LA Fitness (lapsed).

Most-admired politician: Boris Johnson. Makes his point and makes people smile simultaneously.

How do you off-set your carbon footprint?: Lying down and doing nothing a lot.

Perfect day: Playing in the sandpit with my two-year-old son.

Fictional hero: Tintin.

Who should play you in the film of your life?: Boris Johnson.

Hidden talent: I dance well for a big man.

Most expensive purchase: My wife's engagement ring.

Desert island objects: Bucket. Spade. Sieve.

Lowdown: The AMV BBDO lifer has been a big asset for the agency. He is, along with George Bryant, the main driving force behind the shops superb new business record this year, which stands at 14 wins out of 17.

PHILLIPS, AMANDA

Job: Chief executive.

Company: Proximity London, 191 Old Marylebone Road, London NW1 5DW.

Work tel: +44 (0)20 7298 1322.

Born: 23 October 1969.

Career highlights: Twenty years in agencies. Always achieved success, whichever business or client I have run.

Why are you good at what you do?: Because I understand that our business starts and stops with talented people.

Greatest influence: My mother. She instilled a sense of integrity in me.

Fantasy business partner: Oprah Winfrey.

Biggest risk taken: Having a baby.

Best job outside advertising: Bookie.

Favourite media: The Times, Red, Dirt, Capital Radio, dailycandy.com.

Favourite gadget: My heart monitor for the gym.

Clubs: Gym. It's very real.

Most-admired politician: Winston Churchill. Great leadership qualities.

How do you off-set your carbon footprint?: I recycle everything, even the newspaper before my husband has had a chance to read it.

Perfect day: Up at 5.30am, to the gym, into work, home early to see my son, watch my favourite TV show and to bed early with my husband.

Fictional hero: Barbie. So stylish.

Who should play you in the film of your life?: Liv Tyler. Great lips.

Hidden talent: I can do an emu impression with my mouth.

Most expensive purchase: Pair of tickets to see Kylie. Two grand. But it was front row.

Desert island objects: Water, lipstick and swiss ball. I want to die looking good.

Lowdown: Everyone expected big things from Phillips when she was promoted to chief executive at the end of last year. The announcement marked her fifth step up since joining Proximity in 2000, but 2007 has been lacklustre for the agency. That said, the creation of a technology and trend division and the signing of a new managing director were steps in the right direction.

PHILLIPS, PAUL

Job: Managing director.

Company: AAR, 26 Market Place, London W1W 8AN.

Work tel: +44 (0)20 7612 1200.

Born: Manchester.

Career highlights: In the 80s: DDB, Horner Collis & Kirvan. In the 90s: WM Media and CIA Medianetwork. And in the 00s, AAR.

Why are you good at what you do?: A little bit of experience, combined with a lot of good fortune.

Greatest influence: The thought of having to get a real job if I couldn't do this one.

Fantasy business partner: I imagine Gordon Ramsay would be fun, but I'm happy having Kerry and Martin as my partners.

Biggest risk taken: Taking my daughter shopping in New York.

Best job outside advertising: Working in a burger restaurant as a student. Good fun, and I never went hungry.

Favourite media: The Daily Telegraph, Country Life, Radio Five Live, bbc.co.uk.

Favourite gadget: iPod.

Clubs: Dunham Forest Golf Club, Virgin Active.

Most-admired politician: None that I know of prompt a feeling of admiration.

How do you off-set your carbon footprint?: Don't own a car, have an Oyster card.

Perfect day: Round of golf, dinner with family and friends.

Fictional hero: The Man in the Grey Flannel Suit.

Who should play you in the film of your life?: It would have to be Tom Selleck (but without the 'tash).

Hidden talent: Rather useful at step aerobics.

Most expensive purchase: My wife's engagement ring.

Desert island objects: Golf clubs, iPod, mobile phone.

Lowdown: Phillips has been busy this year, handling the ú30 million BGL pitch and ú26 million MFI process.

PHILLIPSON, GUY

Job: Chief executive.

Company: Internet Advertising Bureau, Adams House, 7-10 Adam Street, London W1F 7HR.

Work tel: +44 (0)20 7886 8282.

Born: Early in the groovy 60s.

Career highlights: Rock star, cable TV, mobile phones, and finally, our wonderful medium, the interweb.

Why are you good at what you do?: Natural charisma, and a genuine love of all things media... and I'm good with children.

Greatest influence: Sergeant Bilko.

Fantasy business partner: Sofia Loren, circa 1965.

Biggest risk taken: Buying a race horse.

Best job outside advertising: Shortlived drag artist.

Favourite media: The Guardian, Classic Cars, Channel 4 Racing, Radio Five Live, and all my members' fabulous websites.

Favourite gadget: Corkscrew.

Clubs: Adam Street, RSA, David Lloyd Leisure, "Jeff Beck is Better Than Hendrix" Facebook group.

Most-admired politician: William Wilberforce. Helped abolish slavery.

How do you off-set your carbon footprint?: We sold one of our cars... and bought a racehorse.

Perfect day: Get up about 10.00am, play on beach with little Jazzo (two), go racing after lunch with Susannah (15), Jeff Beck concert in the evening with Rebecca (darling wife).

Fictional hero: Top Cat.

Who should play you in the film of your life?: Hugh Grant, but I'd have to direct him.

Hidden talent: I can sing How Much Is That Doggy In The Window? backwards.

Most expensive purchase: My Novice Hurdler (the horsey).

Desert island objects: Midnight at the Oasis, sung by Maria Muldur; Ravel's Le Tombeau de Couperin; and The Pump by Jeff Beck.

Lowdown: Two years spent at the helm of the IAB would be enough to turn anyone's hair grey. Trying to balance the needs of media owners and agencies is not an easy task. Phillipson has a reputation for being a bit hard to talk to, but his measured approach does seem to work, particularly with advertisers.

PHIPPEN, PETER

Job: Managing director, BBC Magazines.

Company: BBC Worldwide, 80 Wood Lane, London W12 0TT.

Work tel: +44 (0)20 8433 3552.

Born: Secunderabad.

Career highlights: Chief executive, BBC Worldwide Americas, 1998 to 2001; managing director, BBC Magazines, 2001 to present.

Why are you good at what you do?: I'm passionate.

Greatest influence: Undisclosed.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Selling hats on Paignton beach.

Favourite media: The Guardian, BBC History, Desperate Housewives; Radio 4; bbc.co.uk.

Favourite gadget: My BlackBerry. I know, boring.

Clubs: Soho House, Eton Triathlon Club.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: Undisclosed.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Playing jazz piano.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: Under the eye of "Phippo" BBC Magazines has turned in some pretty strong performances this year, especially on BBC Top Gear, Gardeners' World, Easy Cook and Olive. In his spare time, he can still tinkle the ivories with a lightness of touch that would make even Elton John proud.

PINDER, RICHARD

Job: Chief operating officer.

Company: Publicis Worldwide, 133 Champs Elysees, 75008, Paris.

Work tel: +33 1 4443 7000.

Born: Aldershot.

Career highlights: Grey London, 1986, graduate trainee; 1991, board account director; 1994, client services director. Ogilvy & Mather London, 1997, managing director. Leo Burnett Asia-Pacific, 2000, regional managing director; Leo Burnett EMEA, 2004, president. Publicis Worldwide, 2006, chief operating officer.

Why are you good at what you do?: In a word, Focus.

Greatest influence: Reach for the stars.

Fantasy business partner: Bob Isherwood.

Biggest risk taken: Leaving London, twice.

Best job outside advertising: Freelance photographer for Car in the mid-80s.

Favourite media: Financial Times, Evo, Top Gear, Riviera Radio, Metro France.

Favourite gadget: TomTom.

Clubs: None, and happy about it.

Most-admired politician: Nicolas Sarkozy.

How do you off-set your carbon footprint?: Driving a Renault Twingo Diesel - less carbon than a Toyota Prius.

Perfect day: On the water in the South of France.

Fictional hero: Asterix.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Photographer.

Most expensive purchase: Boat.

Desert island objects: Phone, BlackBerry, laptop. All to remind me why I should stay on the island.

Lowdown: The ambitious Pinder sits high up in the Publicis network, but despite his new global status, there's no doubt London has been something of a headache for him this year. After a flurry of losses and management departures at Publicis, Pinder bagged the promising Neil Simpson as the agency's London chief.

PINNINGTON, CHRIS

Job: Worldwide chief operating officer.

Company: Euro RSCG Worldwide, Cupola House, 15 Alfred Place London WC1E 7EB.

Work tel: +44 (0)20 7240 4111.

Born: Wirral, Cheshire.

Career highlights: Graduate trainee, D'Arcy; account director, WCRS; managing director, Euro RSCG Sydney; managing director FCO; managing director Euro RSCG Wnek Gosper; chief executive, Euro RSCG UK, worldwide chief operating officer, Euro RSCG.

Why are you good at what you do?: Because I enjoy it.

Greatest influence: David Brent.

Fantasy business partner: David Jones.

Biggest risk taken: Running our Australian agency at a rather young age.

Best job outside advertising: Student psychologist, Institute of Aviation Medicine, Farnborough.

Favourite media: The Sun, The Times, Campaign, The Week.

Favourite gadget: Undisclosed.

Clubs: Hurlingham, Wimbledon Club, RAC.

Most-admired politician: Maggie (unfashionably), because she did transform the country from its previous dire state.

How do you off-set your carbon footprint?: Pay off-sets.

Perfect day: Lazing in the Luberon.

Fictional hero: Basil Fawlty.

Who should play you in the film of your life?: Jack Nicholson.

Hidden talent: Secret.

Most expensive purchase: My 16-year-old daughter.

Desert island objects: My three children.

Lowdown: Pinnington kept his head down during the Ben Langdon years at Euro RSCG London and has emerged unscathed. A brilliant business manager, but possibly lacking in the entrepreneurialism to make sweeping changes - he's more the type to make minute adjustments.

POCOCK, STUART

Job: Managing partner.

Company: The Observatory International, 5th Floor, 3 Bunhill Row, London EC1Y 8YZ.

Work tel: +44 (0)20 7847 4035.

Born: Wolverhampton.

Career highlights: Selling two agencies.

Why are you good at what you do?: Because I try to live by my personal mantra: do unto others, etc...

Greatest influence: Stella Artois.

Fantasy business partner: Already have one.

Biggest risk taken: Moving from the sophistication of Wolverhampton to London.

Best job outside advertising: Howling around test tracks for Goodyear as an automotive engineer.

Favourite media: The Independent, Car, Top Gear, Radio 4, itv.com/F1.

Favourite gadget: Minox spy camera.

Clubs: Century.

Most-admired politician: Winston Churchill. He was the definitive statesman.

How do you off-set your carbon footprint?: Not well enough.

Perfect day: Anything on water.

Fictional hero: Number 6.

Who should play you in the film of your life?: Ray Winstone.

Hidden talent: Treading the boards.

Most expensive purchase: The wife.

Desert island objects: Plans for a boat, pre-cut wood, Black&Decker Workmate.

Lowdown: Pocock's still smiling after his first full year at The Observatory. As an adland party regular, he always makes agreeable company, and especially enjoys talking about The X Factor.

POLLARD, IVAN

Job: Planner and head of Steam.

Company: Naked Commu-nications, 159-173 St John Street, London EC1V 4QJ.

Work tel: +44 (0)20 7663 1771.

Born: A long time ago in a galaxy far, far away...

Career highlights: Having one in the first place.

Why are you good at what you do?: Nobody's worked out how useless I am yet.

Greatest influence: Fear, lust and gravity.

Fantasy business partner: Yoda. He's wiser than me, but I'm taller than him.

Biggest risk taken: Being friends with Mukherjee, Tilley and Morris.

Best job outside advertising: Being a "little chef" in the Little Chef.

Favourite media: The Guardian, British Journal of Photography, Match of the Day, Smooth (because of Stuart Taylor), imdb.com.

Favourite gadget: To pick just one would make the others jealous.

Clubs: None.

Most-admired politician: Neil Kinnock. He encapsulates the spirit of enthusiasm and optimism that makes Britain great. Balding, ginger and Welsh, yet he still had a go at becoming PM.

How do you off-set your carbon footprint?: I wear stilts.

Perfect day: A run, a cup of tea, a blue sky, a good book, an Excel spreadsheet, a fantastic football match, a Sherman, and then bed.

Fictional hero: Billy Dane (from Billy's Boots); Jonathan Livingston Seagull; Owen Meany.

Who should play you in the film of your life?: The unwanted lovechild of Gollum and Norman Wisdom.

Hidden talent: I can make love up to one time a night.

Most expensive purchase: Wife.

Desert island objects: A comfortable bed, a cup of tea and the starting line-up for the first round of the Women's Beach Volleyball in the 2008 Olympic Games.

Lowdown: Pollard might be one of media's great eccentrics, but his sharp brain is contributing to major activity from large Naked clients such as Coca-Cola and Sony.

POORTA, JOHN

Job: Strategic planner and vice-chairman.

Company: Leo Burnett, Warwick Building, Kensington Village, Avonmore Road, London W14 8HQ.

Work tel: +44 (0)20 7071 1201.

Born: 1953.

Career highlights: This year, it's having reached working in one agency for 30 years.

Why are you good at what you do?: All the people I've been privileged to work with.

Greatest influence: Good influence: the missus. Bad influence: television.

Fantasy business partner: Father Christmas runs a slick operation.

Biggest risk taken: Probably the biggest risk I've ever taken is not ever having taken a big risk.

Best job outside advertising: Peeling potatoes in a toy factory.

Favourite media: The Guardian (ish) Sound On Sound, Doctor Who (it's a family thing), Radio 4, BBC 7, Arsenal blogs.

Favourite gadget: iPod.

Clubs: I'm with Groucho on this one.

Most-admired politician: A politician that "does" rather than "talks".

How do you off-set your carbon footprint?: I'd like to reduce my farting omissions, but I fear they're on the increase.

Perfect day: Hours in my studio, liberally sprinkled with the chats and smiles of my family.

Fictional hero: Mr Magoo.

Who should play you in the film of your life?: Jacques Tati.

Hidden talent: If I have one, I fear I have hidden it away and forgotten where I put it.

Most expensive purchase: Gooners season tickets for me and my boy.

Desert island objects: An accoustic guitar, the Arsenal "Invincibles" season DVD, and The White Album.

Lowdown: Buttoned-up cardigans and sports coats are the "unconventional" attire of the Leo Burnett planning lynchpin. But his dress sense seems in contradiction to his smooth, steady style and deeply unflappable demeanor. Keeping him involved at the top level was a smart move by the agency.

POTTER, MICHAEL

Job: Executive chairman.

Company: Seven Publishing, Sea Containers House, 20 Upper Ground, London SE1 9PD.

Work tel: +44 (0)20 7775 7774.

Born: Brighton.

Career highlights: Publisher of Campaign from 1979 to 1983; started Redwood Publishing in 1983; launched BBC Top Gear in 1993; Pioneered customer magazines; won the Marcus Morris Award in 1998; started Seven in 2003.

Why are you good at what you do?: I'm determined, and set high standards.

Greatest influence: Successful business leaders who recognise great design.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Bungee jumping in New Zealand in 2005.

Best job outside advertising: Tyre fitter.

Favourite media: Car.

Favourite gadget: Mac PowerBook and Faber-Castell TK-matic pencil.

Clubs: Groucho, Fiorano.

Most-admired politician: Margaret Thatcher, for turning around Britain's economy.

How do you off-set your carbon footprint?: Thrown out our boiler, installed two kilometres of underground pipes to feed a heat pump (I have also installed a 20,000-litre rain harvester).

Perfect day: Taking friends to Grange Park Opera.

Fictional hero: Winnie the Pooh.

Who should play you in the film of your life?: Ewan McGregor (young) or Alec Guinness (now).

Hidden talent: I've done a 1m27sec lap of Goodwood - look it up.

Most expensive purchase: My 50th birthday party in the Gazelle D'Or.

Desert island objects: Sun oil, sunglasses and a lot of books.

Lowdown: The undisputed father of customer publishing, Potter continues to work with an energy that belies his sixtysomething years. In April, Seven, the publishing agency he founded in 2003, acquired Square One to create a top-five player in its field.

POYNTON, MALCOLM

Job: Executive creative director.

Company: Ogilvy London, 10 Cabot Square, London E14 4QB.

Work tel: +44 (0)20 7345 3000.

Born: 1966.

Career highlights: Australian Agency of the Year, Australia's favourite ad of the year, first Australian Agency in The Gunn Report, BTA international ad of the year (all as executive creative director, Saatchi & Saatchi Australia, 2000 to 2002), executive creative director, Ogilvy London, world's most-talked about campaign with Dove (2005/2006), UK's third most-awarded agency at Cannes in 2007.

Why are you good at what you do?: I'm a kiwi.

Greatest influence:

Sir Edmund Hillary.

Fantasy business partner: Yvon Chouinard, the businessman I most respect.

Biggest risk taken: Waiting five years to propose.

Best job outside advertising: Setting up my own publishing company and being paid to race yachts.

Favourite media: The Observer, Wired, Rugby World Cup, Radio 4, iTunes.

Favourite gadget: iPhone.

Clubs: The Catalyst Project, Soho House, The Union.

Most-admired politician: Sir Robert Muldoon. He kept New Zealand nuclear-free.

How do you off-set your carbon footprint?: Pay to off-set flights, use green energy, ride a bike.

Perfect day: They're all perfect to begin with.

Fictional hero: Maui. He fished up New Zealand.

Who should play you in the film of your life?: Me.

Hidden talent: Racing yachts.

Most expensive purchase: Erm, you'd have to ask my wife.

Desert island objects: My wife, my daughter and a wally yacht.

Lowdown: The quiet Kiwi has led a slow, quiet revolution in the creative department at Canary Wharf. Who would have thought Ford would turn into one of the jewels in the Ogilvy creative crown? A keen runner, climber and cyclist.

PRICE, PAUL

Job: Chief partnership officer.

Company: DDB Worldwide, 437 Madison Avenue No 2, New York 10022.

Work tel: +1 212 415 2887.

Born: 17 January 1962.

Career highlights: Working with people like Ken Kaess.

Why are you good at what you do?: I keep an open mind.

Greatest influence: The list keeps growing. I'm naturally curious and I like to listen a lot.

Fantasy business partner: An old friend from my first agency, he makes me laugh a lot.

Biggest risk taken: Delaying instead of acting.

Best job outside advertising: Doorman and projection booth assistant at an arthouse cinema.

Favourite media: The New York Times, any electronic gadget magazine, CNN Headline News when I'm on the road, 1010WINS and LinkedIn.

Favourite gadget: My new HDD VideoCam.

Clubs: Look for me on LinkedIn or in my Riverhead gym at the weekend.

Most-admired politician: The one who is willing to have a position and make change happen.

How do you off-set your carbon footprint?: I quit smoking.

Perfect day: Beginning and ending it with my family.

Fictional hero: The accidental ones who see it through, such as John McClane.

Who should play you in the film of your life?: Hopefully, someone with a better memory than me.

Hidden talent: I have a good putting stroke.

Most expensive purchase: My wife's last birthday present.

Desert island objects: A French press, a good pair of Persols and a wireless internet signal.

Lowdown: As a passionate Australian sports fan, Price might feel he's in the wrong place after being transferred from Melbourne to New York six years ago. But his remit to align DDB's group services closer together appears to be paying global dividends.

PRIEST, BEN

Job: Creative director.

Company: tbc.

Work tel: Pass.

Born: 22 February 1968.

Career highlights: Working with David Harvey and then Brian Campbell. Pencils from D&AD. My time at Lowe Howard Spink under Steve Dunn and Paul Weinberger. Working with Di Croll at TBWA. My three-and-a-bit years at Rainey Kelly Campbell Roalfe/Y&R, particularly winning the BBC and working with the great Mr Roalfe, and finally, leaping into the great unknown with the ever-brilliant James and DG.

Why are you good at what you do?: Because I love it, and I work hard at it.

Greatest influence: My mum and dad.

Fantasy business partner: James Murphy and David Golding.

Biggest risk taken: See above.

Best job outside advertising: Working on the beach at a private members' club in Santa Monica.

Favourite media: The Times, Time Out, Blackadder, Fighting Talk on Radio Five Live, bbc.co.uk.

Favourite gadget: Callaway Steelhead three wood.

Clubs: Only one: Haywards Heath Golf Club.

Most-admired politician: Currently Gordon Brown. 'A serious man for a serious job' is a great idea, which has been brilliantly executed... so far.

How do you off-set your carbon footprint?: A second-class railcard.

Perfect day: A summer Sunday in the garden in Sussex with Suzie and Bridget. The rest of my family popping over for lunch and then to round the day off, 18 holes at Haywards Heath, where I break the course record.

Fictional hero: Big Jim Slade.

Who should play you in the film of your life?: Either Bert or Ernie from Sesame Street.

Hidden talent: I can hog the microphone at karaoke better than anyone I know.

Most expensive purchase: I don't really do expensive, but my wife tells me holidays and wine should never be cheap.

Desert island objects: Can I cheat and take one object which would be a giant suitcase with my wife, my daughter and my dog, Poppy, inside? Failing that, a branch of Majestic Wine, iPod, and a mobile phone.

Lowdown: Priest may feel a coldness in his left hand as he starts out on his own and realises that Mark Roalfe isn't holding on to it. This will be a test of the creative's mettle. Is he up to it? Get used to seeing his face and hearing his name in 2008.

PRIEST, IAN

Job: Founding partner.

Company: VCCP, Greencoat House, 15 Francis Street, London SW1P 1DH.

Work tel: +(0)20 7592 7402.

Born: August 1963.

Career highlights: Founding partner of VCCP.

Why are you good at what you do?: I learn from others around me.

Greatest influence: My alter ego.

Fantasy business partner: Tiger Woods.

Biggest risk taken: Owning a goldmine in South Africa.

Best job outside advertising: Working at Hamleys.

Favourite media: The Daily Telegraph, Chime Newsletter, Question Time, Radio Five Live, bbc.co.uk.

Favourite gadget: BlackBerry.

Clubs: OWRFC, WHGC, CFC, among others.

Most-admired politician: Nelson Mandela, for his truly global influence.

How do you off-set your carbon footprint?: Walk or moped.

Perfect day: Anyday when Rooney and I beat Charles and Adrian at golf.

Fictional hero: Buzz Lightyear.

Who should play you in the film of your life?: Tiger Woods.

Hidden talent: Going around corners.

Most expensive purchase: Mind your own business.

Desert island objects: Blonde, brunette and redhead.

Lowdown: A born account man and a slick operator, Priest is the glue that holds the management foursome together, as well as giving it its personality. However, he needs to use this force to bring the level of creative up because the agency is struggling to keep up with the crowd.

PRINGLE, HAMISH

Job: Director-general.

Company: IPA, 44 Belgrave Square, London SW1X 8QS.

Work tel: +44 (0)20 7201 8201.

Born: 17 July 1951.

Career highlights: Career in agencies, 1973 to 1999; 2000 to 2001, Brand Beliefs Ltd. Books: Brand Spirit, 1999, Brand Manners, 2001, and Celebrity Sells, 2004; Director-general, IPA, 2001 to present.

Why are you good at what you do?: I'm a "diagonal thinker" who practices "servant leadership".

Greatest influence: Intimations of mortality.

Fantasy business partner: Jay Jopling.

Biggest risk taken: Spearfishing.

Best job outside advertising: As an assistant to Richard Demarco on Strategy: Get Arts.

Favourite media: Evening Standard, The Week, Six Nations rugby, Mozilla.

Favourite gadget: Canon digital SLR camera.

Clubs: Soho House, MGGB, The Marketing Society, Saatchi Online, Facebook, MySpace, You Tube.

Most-admired politician: The Prime Minister. Because that's where the buck stops.

How do you off-set your carbon footprint?: Reduce, recycle, and reuse.

Perfect day: 24 July.

Fictional hero: M.

Who should play you in the film of your life?: Peter Firth.

Hidden talent: Transparency.

Most expensive purchase: Sculpture.

Desert island objects: A wi-fi computer, a digital camera, and a magnifying glass.

Lowdown: The relentless membership drive that the IPA has undertaken under Pringle's leadership hasn't always endeared him to rival trade bodies, who see it as empire building. He would be more likely to argue that in the fight to defend ad freedoms it does help to carry a bit of weight.

PROCTOR, DOMINIC

Job: Chief executive, worldwide.

Company: MindShare, 40 The Strand, London WC2N 5RF.

Work tel: +44 (0)20 7969 4001.

Born: In the late 1950s.

Career highlights: Running JWT, starting MindShare.

Why are you good at what you do?: Undisclosed.

Greatest influence: My family.

Fantasy business partner: Nick Emery.

Biggest risk taken: Appointing Nick Emery.

Best job outside advertising: Selling encyclopaedias door to door.

Favourite media: The New York Times, Heat, The Sopranos, Radio Five Live, FT.com.

Favourite gadget: Corkscrew.

Clubs: Undisclosed.

Most-admired politician: Margaret Thatcher. She got it done.

How do you off-set your carbon footprint?: Drink more wine than bottled water.

Perfect day: Sunday.

Fictional hero: Tony Soprano.

Who should play you in the film of your life?: James Gandolfini.

Hidden talent: Undisclosed.

Most expensive purchase: Presents.

Desert island objects: Limitless vat of Chateauneuf-du-Pape, complete set of The Sopranos, a tape of the 2003 Rugby World Cup.

Lowdown: A man of stature in the agency world, Proctor celebrated MindShare's tenth anniversary with a global conference in Beijing. He remains wedded to the network that he helped to launch, despite fielding interest from the likes of ITV.

PUTTER, ROBYN

Job: Creative head.

Company: WPP, The District, 41 Sir Lowry Road, Cape Town, 7925 South Africa.

Work tel: +27 214 671 456.

Born: 22 May 1950, halfway through the century, just before midnight, on the cusp of Gemini and Taurus.

Career highlights: Creative head and chief executive of Ogilvy South Africa, Ad Age Agency of the Year, started and grew Ogilvy Africa, which is now in 23 countries, Ogilvy Board, Exco, chairman of creative council, Ogilvy Worldwide thought leadership.

Why are you good at what you do?: I love blank sheets of paper.

Greatest influence: Muhammad Ali, John Lennon, road running.

Fantasy business partner: JK Rowling.

Biggest risk taken: My present job.

Best job outside advertising: Working with my mum in a cake shop.

Favourite media: The Sunday Times, Car, Supersport, westham.com.

Favourite gadget: My Apple Mac.

Clubs: Mowbray Golf Club Cape Town, founder member of The Society for Deeply Meaningless Thought, The Charles

Glass Society, legendary brewer of Castle Lager.

Most-admired politician: Nelson Mandela. I love the way he jives.

How do you off-set your carbon footprint?: I stay away from cabbage.

Perfect day: Waking up in Cape Town.

Fictional hero: Allan Quartermain.

Who should play you in the film of your life?: Anthony Quinn.

Hidden talent: My ability to think I'm singing in tune when I'm out of tune.

Most expensive purchase: Two George Pemba paintings. My sound system.

Desert island objects: A satellite dish, a draft beer machine and my golf clubs.

Lowdown: Putter must now be growing tired of being in the shadow of his predecessor Neil French, but since the South African, who runs WPP's global creative remit is nowhere near as well known, he just has to get used to it.

Q

QUARREY, JOHN

Job: Founder.

Company: Krow, The Smokery, 2 Green Hill Rents, London EC1M 6BN.

Work tel: +44 (0)20 7025 0000.

Born: 10 April 1964.

Career highlights: Founding Krow.

Why are you good at what you do?: Because I love it.

Greatest influence: Books.

Fantasy business partner: My children.

Biggest risk taken: Leaving Arc.

Best job outside advertising: Human scarecrow. Student summer job.

Favourite media: The Guardian, Arsenal football programme, Pandora radio, Mock The Week, tablet hotels.

Favourite gadget: Global knives.

Clubs: None.

Most-admired politician: William Wilberforce. Tireless dedication to a cause.

How do you off-set your carbon footprint?: Partially via an off-set scheme.

Perfect day: On the beach with Lisa and the kids.

Fictional hero: Rick Deckard.

Who should play you in the film of your life?: Denzel Washington.

Hidden talent: Barbecuing.

Most expensive purchase: Holidays.

Desert island objects: Barbecue, iPod, fridge.

Lowdown: He may have taken a bit of persuasion to leave his former role of European chief executive of Arc Worldwide, but Quarrey's channel-neutral thinking is key to the agency's integrated offering. The cheery Londoner and diehard Arsenal fan has continually challenged his fellow Krow founders.

QUINN, STEPHEN

Job: Publishing director, Vogue.

Company: Conde Nast, Vogue House Hanover Square London W1S1JU.

Work tel: 02071523030.

Born: Ireland 26.12.43.

Career highlights: Launched GQ in 1988. Became publisher of Vogue in 1992.

Why are you good at what you do?: I understand magazines as a powerful ad medium and know how to project their role and influence.

Greatest influence: The greatest influence is to work for Conde Nast, which stands for producing top-quality magazines, the ones the fashion community admire and respect.

Fantasy business partner: I don't do fantasy. .

Biggest risk taken: Leaving IPC Media in April 1972 in order to help launch Over 21 at the same time Cosmopolitan was launched. We were desperately under-funded, and Cosmo was well provisioned by NatMags. Really tough, but great fun.

Best job outside advertising: Summer holiday work for the local farmer in Ireland. Good food and poor wages.

Favourite media: The Times, The Spectator, BBC news 24, Radio 4 .

Favourite gadget: I simply hate gadgets.

Clubs: George, The Groucho.

Most-admired politician: Tony Blair. He is clever, articulate, passionate, makes politics exciting.

How do you off-set your carbon footprint?: By driving a Citroen C3.

Perfect day: When my business team close an issue on budget or even slightly above it.

Fictional hero: Jude, the stonemason from the Thomas Hardy novel Jude the Obscure.

Who should play you in the film of your life?: Ralph Fiennes .

Hidden talent: Reading newspapers while looking after my five- and three-year-old boys.

Most expensive purchase: A Hermes Birkin handbag, which cost ú2,600 from Harrods in 2000.

Desert island objects: The complete works of Thomas Hardy, Bob Dylan's complete DVDs, Sony radio/DVD player.

Lowdown: Quinn remains one of publishing's real gentlemen. His experience and popularity continue to do the business at Vogue, still one of publishing's most successful titles.

R

RAMSEY, RUSSELL

Job: Executive creative director.

Company: JWT, 1 Knightsbridge Green, London SW1X 7NW.

Work tel: +44 (0)20 7656 7000.

Born: 19 February 1961.

Career highlights: D&AD gold, eight silvers, three Cannes golds.

Why are you good at what you do?: The Idea, the whole Idea, and nothing but The Idea.

Greatest influence: Mr Veitch, art teacher, South Shields Grammar School.

Fantasy business partner: Richard Exon.

Biggest risk taken: Have a guess.

Best job outside advertising: Crushing cardboard boxes.

Favourite media: The Times, Life on Mars, The Today Programme, RIP 101.

Favourite gadget: Archos 404.

Clubs: Undisclosed.

Most-admired politician: Gordon Brown. Great economic record.

How do you off-set your carbon footprint?: Tax.

Perfect day: Wake up in Dorset, go for a long

sunny walk with wife, children and dog. Stop at the Blue Fish Cafe for lunch, watch Newcastle United beat Manchester United 3-0.

Fictional hero: Homer Simpson.

Who should play you in the film of your life?: Stephen Tomkinson.

Hidden talent: My children think I make great pancakes.

Most expensive purchase: Piano.

Desert island objects: Football, Brazil shirt, goalposts and a net.

Lowdown: This was the year Ramsey finally managed to cut the Bartle Bogle Hegarty apron strings after close to two decades. It was a move widely predicted, and one which he was more than ready to make. Look out for strong creative work from the WPP shop once Ramsey has got over his cultural readjustment.

RAMZAN GOLANT, FARAH

Job: Chief executive.

Company: Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1 5QE.

Work tel: +44 (0)20 7616 3725.

Born: 11 May 1964.

Career highlights: Started at AMV in 1990 to work for David, Peter and Adrian; succeeded to chief executive in 2005; joined the BBDO Worldwide Board in 2007; working on ideas that raised the ceiling and the floor.

Why are you good at what you do?: I fear very little (apart from failure and infrequent trips to the dentist).

Greatest influence: Rudolf Nureyev. Watching him dance shed a new light on the world.

Fantasy business partner: Sophia Coppola. A creative pioneer in film and in a man's world.

Biggest risk taken: Leaving home.

Best job outside advertising: Teaching jazz ballet in Paris.

Favourite media: The Times, The New Yorker, Boston Legal, Virgin Radio, net-a-porter.com.

Favourite gadget: My MotoKRZR.

Clubs: Shoreditch House, Highbury Book Club.

Most-admired politician: Mikhail Gorbachev. Leadership that was unexpected for his time.

How do you off-set your carbon footprint?: www.worldlandtrust.org.

Perfect day: My birthday.

Fictional hero: Joseph K from Kafka's The Trial.

Who should play you in the film of your life?: Aishwarya Rai.

Hidden talent: Kissing.

Most expensive purchase: My Matisse.

Desert island objects: Pillow, pencil, paper.

Lowdown: Despite rumours that she has one eye on New York, the fiery Ramzan Golant has helped to steer the agency to its best year for some time. Her controlled and thoughtful management style has instilled AMV BBDO with a successful feel and a confident swagger.

RATCLIFFE, JANE

Job: Joint managing director.

Company: MediaCom, 124 Theobalds Road, London WC1X 8RX.

Work tel: +44 (0)20 7158 5766.

Born: 24 June 1963.

Career highlights: BMP, RMS, MediaCom.

Why are you good at what you do?: Because I care.

Greatest influence: My family.

Fantasy business partner: Stephen Allan.

Biggest risk taken: Marrying my husband!

Best job outside advertising: Teaching reception class in a school.

Favourite media: The Sunday Times, Conde Nast Traveller, Hell's Kitchen, Jonathan Ross.

Favourite gadget: Don't really have a favourite. To aid my day-to-day, life I would have to say my BlackBerry. However, I'm a fan of the old-fashioned way of communication - talking.

Clubs: The Fyne Dining Club, David Lloyd and 'Working Mums'.

Most-admired politician: Mo Mowlam. She stood up for what she believed in and never gave up.

How do you off-set your carbon footprint?: Turn down the swimming pool during the week.

Perfect day: Woken up by my three-year-old old son with a kiss, spend the rest of the day with my family mucking about on the beach, in the sea, on the boat and then sit back and relax to watch the sun go down with a large gin and tonic.

Fictional hero: Jane Eyre.

Who should play you in the film of your life?: Emma Thompson (with chest implants).

Hidden talent: It wouldn't be hidden if I divulged it.

Most expensive purchase: Armani coat.

Desert island objects: John, Georgie and Ben.

Lowdown: MediaCom's mother hen, Ratcliffe has proved herself a fine internal manager, helping to keep MediaCom staff happy and motivated. She plays a significant role in ensuring the company always scores high in rankings of the best places to work in the business.

REDDY, MARK

Job: Head of art.

Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1B 5DS.

Work tel: +44 (0)20 7734 1677.

Born: On Halloween.

Career highlights: Working with the likes of John Webster, Paul Arden, Tony Cox and John Hegarty.

Why are you good at what you do?: Since all men are autistic in some way, I can be doggedly single-minded.

Greatest influence: Probably the designer Bob Gill.

Fantasy business partner: The designer Marc Newson.

Biggest risk taken: Leaving advertising twice. Being on the outside is hugely valuable for retaining objectivity.

Best job outside advertising: Illustrating the Christmas cover of the Radio Times or maybe making props for Doctor Who.

Favourite media: The Guardian, Eye (Type not Private),The Mighty Boosh, Radio 4, eBay.

Favourite gadget: A Swedish crooked knife for carving spoon bowls.

Clubs: Just applied for my first. I don't yet know if they want me.

Most-admired politician: Tony Benn. A very wise man with an almighty brain.

How do you off-set your carbon footprint?: I rarely fly. I've planted around 1,000 trees.

Perfect day: Sitting in my garden with a ukulele on my knee as swallows swoop overhead.

Fictional hero: Mr Hulot.

Who should play you in the film of your life?: Well, Richard E Grant did pinch bits of my world in the film Honest, Decent & True.

Hidden talent: Green woodworking and coppicing woodland.

Most expensive purchase: A Martin 3000 with "skunk stripe" and ivoroid purfling, Marathon 18-foot Canadian canoe, a walnut Louis XIII armchair.

Desert island objects: A Gransfors forest axe, a Manuel Nunes ukulele with gut strings and a limitless supply of drawing paper.

Lowdown: Reddy has been busy this year as his agency has turned its hand to getting a lot of high-quality work out of the door. The experienced art director has also had some help with the promotion of Rosie Arnold to the senior management team.

REED, RICHARD

Job: Co-founder and head of People.

Company: Innocent Drinks, Unit 1 Goldhawk Estate, 2a Brackenbury Road, London W6 0BA.

Work tel: +(0)20 8600 3947.

Born: 1973.

Career highlights: Not having to work on the Bovril account when I was as a graduate at BMP. Leaving to start Innocent.

Why are you good at what you do?: Because I surround myself with people who are better at it than me, and then make sure I constantly learn from them.

Greatest influence: Nature.

Fantasy business partner: Anita Roddick.

Biggest risk taken: I once jumped off a train when I was still working as an account man at BMP, although the two are not related.

Best job outside advertising: Organising club nights and DJing (badly) at them.

Favourite media: The Guardian, Time Out, The West Wing, Passion FM, metcheck.com.

Favourite gadget: The combination of my Bose noise-cancelling headphones, my iPod and my eye mask when I'm travellling .

Clubs: If Pacha Ibiza had membership, I hope I would qualify by now.

Most-admired politician: Prince Charles. I know he isn't a politician, but no-one in the UK has taken more stick for original thinking and then, over time, been proved to be consistently right.

How do you off-set your carbon footprint?: I don't anymore. It is a flawed concept. Invest the money you would spend on off-setting in reducing your carbon footprint.

Perfect day: Wake up in a tent somewhere beautiful, go for a swim in a river, hike up a hill, come back and sit around a fire, watch the sunset, drink wine and then find myself transported to a nightclub in Ibiza.

Fictional hero: Penfold from Dangermouse.

Who should play you in the film of your life?: Charlton Heston.

Hidden talent: Playing the spoons.

Most expensive purchase: A painting that I bought for my better half .

Desert island objects: My family, my friends, some chips to go with all the fish we'd be eating.

Lowdown: A young smoothie, Reed admits to being something of a closet hippy - and letting music festival goers decide if he should give up his former day job fits that vibe perfectly - yet this former VW client and his uni mates have proved to be very shrewd entrepreneurs. The question nw, though, is can they grow the business and maintain its green creds? A sourcing deal signed this year with McDonald's has irked some and delighted others.

REINHARD, KEITH

Job: Chairman emeritus.

Company: DDB Worldwide Commu-nications Group, 437 Madison Avenue, New York, NY 1002.

Work tel: +1 212 415 3028.

Born: 20 January 1935.

Career highlights: As a creative: "You deserve a break today" and "Two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun" from McDonald's. As a chief executive: being the co-founder of Omnicom, merged Doyle Dane Bernbach and Needham Harper to form DDB Worldwide. As chairman emeritus: being the founder and president, business for diplomatic action, a not-for-profit group to enlist US business in actions to lift the reputation of the US.

Why are you good at what you do?: Because I dare to be naive, intentionally unaware of all the "reasons" something can't be done.

Greatest influence: Bill Bernbach, Pablo Picasso, Lao Tzu.

Fantasy business partner: Leonardo da Vinci.

Biggest risk taken: Merging two wildly different cultures into one - DDB Worldwide.

Best job outside advertising: Never had one.

Favourite media: The New York Times, National Public Radio, msn.

Favourite gadget: My chihuahua.

Clubs: I have yet to find a club that would have me.

Most-admired politician: Gandhi.

How do you off-set your carbon footprint?: I walk.

Perfect day: At my age, a perfect day is a day when you wake up.

Fictional hero: Bubber, Alan Arkin's lemming, who refused to jump.

Who should play you in the film of your life?: Brad Pitt.

Hidden talent: Fathering - I have seven kids.

Most expensive purchase: Technology.

Desert island objects: A sharp object, a box of matches and a BlackBerry.

Lowdown: DDB's global veteran has set his sights on changing the world. People may have smirked in 2004 when the 73-year-old set up Business for Diplomatic Action with a view to improving perceptions of "Brand America" abroad. But three years on, its global interest has gathered a momentum that is testament to Reinhard's determination. All this while holding down the day job of DDB's chairman emeritus.

RICH, MARCUS

Job: Group managing director, Emap advertising and Emap lifestyle magazines.

Company: Emap, 40 Bernard Street, London, WC1N 1LW.

Work tel: +44 (0)20 7295 6777.

Born: 21 June 1959.

Career highlights: Staying in employment.

Why are you good at what you do?: You'll have to ask my mum.

Greatest influence: Too many to name.

Fantasy business partner: God.

Biggest risk taken: Admitting to still playing five-a-side at my age.

Best job outside advertising: Fishmonger.

Favourite media: Grazia, Heat, Mojo, Q, FHM, Knees Up Mother Brown.

Favourite gadget: iPod.

Clubs: Saffron Walden Wednesday evening over-40s five-a-side.

Most-admired politician: None really.

How do you off-set your carbon footprint?: Make the children run behind the car.

Perfect day: Skiing in the morning, long lunch with my wife in Tuscany, back to watch West Ham beat Spurs 3-0.

Fictional hero: The Silver Surfer.

Who should play you in the film of your life?: Me.

Hidden talent: I've got four children. Does that count?

Most expensive purchase: West Ham season ticket.

Desert island objects: A boat, a compass and a sailor.

Lowdown: The managing director of Emap Advertising has been rallying his troops to grow their digital platforms while retaining its portfolio of men's lifestyle magazines and exploring international expansion opportunities. Or put simply, "engage with more men, more often".

RILEY, PHIL

Job: Resting.

Company: tbc.

Work tel: Undisclosed.

Born: I'm a child of the 50s - just.

Career highlights: Building Chrysalis Radio over 13 years.

Why are you good at what you do?: I hire great people and let them do it for me.

Greatest influence: The 1968 European Cup winners. What a team. And Milton Friedman.

Fantasy business partner: Niccole Machiavelli. Good in a negotiation, I'd think.

Biggest risk taken: I'm taking it right now.

Best job outside advertising: Peeling potatoes at the local chippy - a real northern gig.

Favourite media: The Daily Telegraph, The Economist, The Sopranos, Nick Ferrari on LBC, Wiggle.

Favourite gadget: The next one.

Clubs: Soho House, MGGB, Long Itchington Wheelers (founder/chairman/sole member).

Most-admired politician: All those who stand up for democracy in the world's many remaining dictatorships.

How do you off-set your carbon footprint?: I don't believe in having one.

Perfect day: Bike ride, lunch with family and friends, United beating Liverpool at 4pm.

Fictional hero: Harry Bosch.

Who should play you in the film of your life?: Robert De Niro (he could do the fat stage and the thin stage).

Hidden talent: If only I could find it.

Most expensive purchase: The bikes are ruinous.

Desert island objects: The Godfather Trilogy (plus a DVD player).

Lowdown: Since resigning from Chrysalis following its acquisition by Global Radio, Riley has been linked with a swift return to the radio industry via private equity bids for Emap Radio. Riley is a popular, respected figure, so such a return would be welcomed.

ROALFE, MARK

Job: Chairman.

Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, Hampstead Road, London NW1 7QP.

Work tel: +44 (0)20 7611 6096.

Born: 1959.

Career highlights: WCRS, AMV, RKCR/Y&R.

Why are you good at what you do?: I try my best.

Greatest influence: My dad.

Fantasy business partner: Richard Branson.

Biggest risk taken: Starting RKCR/Y&R.

Best job outside advertising: Beer delivery lorry.

Favourite media: The Times, The Economist, 24, Judge Jules on Radio 1, YouTube.

Favourite gadget: Sky+.

Clubs: Soho House.

Most-admired politician: Tony Benn. He had conviction.

How do you off-set your carbon footprint?: Recycle.

Perfect day: Tuna fishing in Cape Town.

Fictional hero: God.

Who should play you in the film of your life?: Penfold.

Hidden talent: A good fisherman.

Most expensive purchase: My ex-wife.

Desert island objects: My two children and a fishing rod.

Lowdown: The amiable Roalfe (despite giving up the gaspers) found himself ripped from his pens and doodlepad and thrust into agency management again following the departure of his senior management team. Moving quickly, he filled the spaces in record time, but Richard Exon and Ben Kay are untried and untested, which makes 2008 a massive year for him.

ROBERTS, KEVIN

Job: Worldwide chief executive.

Company: Saatchi & Saatchi, 375 Hudson Street, New York, NY 10014.

Work tel: +1 212 463 2482.

Born: 20 October.

Career highlights: Still to come.

Why are you good at what you do?: Born a radical optimist.

Greatest influence: The belief that nothing is impossible.

Fantasy business partner: Bob Isherwood.

Biggest risk taken: Leaving school at 16.

Best job outside advertising: Chairman of USA Rugby.

Favourite media: The New Zealand Herald, FourFourTwo, Deadwood, 106.7 in NY, allblacks.com.

Favourite gadget: iPod.

Clubs: Soho House.

Most-admired politician: JFK. Courage and dreams.

How do you off-set your carbon footprint?: By driving a Prius.

Perfect day: The day the All Blacks bring back Bill.

Fictional hero: Jack Reacher.

Who should play you in the film of your life?: Bruce Willis.

Hidden talent: Table tennis.

Most expensive purchase: A Tracey Emin neon.

Desert island objects: Carby, our old border collie, iPod and an Adidas rugby ball.

Lowdown: Known for a flowery way of writing, but a coarse way of talking, Roberts saw quite a bit of change this year as the management changed in his London agency. However, after a few raised eyebrows, the consensus on Robert Senior's appointment is that it was a good one.

ROBERTSON, KATE

Job: UK group chairman.

Company: Euro RSCG Worldwide, Cupola House, 15 Alfred Place, London WC1E 7EB.

Work tel: +44 (0)20 7240 4111.

Born: Johannesburg, South Africa.

Career highlights: Winning competitive pitches.

Why are you good at what you do?: Love people.

Greatest influence: Matthew, Mark, Luke and John.

Fantasy business partner: Richard Curtis, Jamie Oliver, Sebastian Coe.

Biggest risk taken: Leaving law to sell advertising space.

Best job outside advertising: Oh Lord, there haven't been any.

Favourite media: The Observer, Vanity Fair, any costume drama with an Andrew Davis script, Radio 4, Olympic anything.

Favourite gadget: BlackBerrys forever.

Clubs: Does BA Executive Club count?

Most-admired politician: Barack Obama. Grace in the face of racism.

How do you off-set your carbon footprint?: Carbon off-setting - whole UK group and personal plan for home. Also, busy with reduction programme for both the group and home.

Perfect day: A Saturday with my husband and my daughter; half-an-hour with my cat, walking the dogs, the paper, Radio 4, watch sport live or on telly; eat junkfood and watch The X Factor.

Fictional hero: Samwise Gamgee.

Who should play you in the film of your life?: Julie Walters.

Hidden talent: I can eat the most Haagen-Dazs of anyone in the whole world.

Most expensive purchase: Tickets for the Olympics.

Desert island objects: iPod (beats those discs); laptop with an eternal battery and my cat, Con Carne.

Lowdown: Robertson is David Jones' eyes and ears in London, furiously juggling a sprawling group and managing to scoop large swathes of business in the process. Quite where she gets the energy from is a mystery, but she remains as passionate about the business today as she was when she started her career. Shrewd, straight-talking and fiercely loyal, she's one of adland's best ambassadors.

ROBSON, DEREK

Job: Managing partner.

Company: Goodby Silverstein & Partners, 720 California Street, San Francisco, CA, 94108.

Work tel: +1 415 955 6001.

Born: 17 June 1967.

Career highlights: Ogilvy & Mather Direct (planner), O&M (planner), Bartle Bogle Hegarty (planner, business director, managing director), Goodby, Silverstein & Partners (managing partner). I have been fortunate enough to win four consecutive Agency of the Year awards (three at BBH, 1 at Goodby Silverstein & Partners).

Why are you good at what you do?: Energy, effort, enthusiasm and, most important of all, luck.

Greatest influence: Bartle, Bogle, Hegarty, Kendall, Carroll, Jones, Murphy, O'Keeffe, Cookson, Goodby and Silverstein.

Fantasy business partner: Marc Newson or Jonathan Glazer.

Biggest risk taken: Leaving probably the best agency in Europe (where I was the managing director) to move to the US.

Best job outside advertising: Working in a sports shop.

Favourite media: The New York Times, The New Yorker, Entourage, National Public Radio, BBC Sport.

Favourite gadget: A heart-rate monitor.

Clubs: None.

Most-admired politician: Al Gore, because he realised he could affect change by exiting politics.

How do you off-set your carbon footprint?: I cycle to work two to three times a week.

Perfect day: A day spent at the beach with my wife and daughters.

Fictional hero: Harry Potter.

Who should play you in the film of your life?: See above.

Hidden talent: I bowl a pretty big leg break (albeit erratically).

Most expensive purchase: A Kilgour bespoke suit or a holiday to Hawaii.

Desert island objects: An anchored yacht, a personal photo album and a writing pad and pencils.

Lowdown: Robson is loving life in San Francisco. He arrived at Goodby two years ago, when it was in a low. Today, he can bask in the agency's total recovery, something that has seen it steal the "America's coolest agency" mantle from Crispin Porter & Bogusky.

RODDY, KEVIN

Job: Executive creative director.

Company: Bartle Bogle Hegarty New York, 32 Avenue of the Americas, New York, NY 10013.

Work tel: +1 212 812 6581.

Born: 2.58am.

Career highlights: Getting a call from Sir John Hegarty about the possibility of being the executive creative director of his New York office has to be near the top of the list. Bested only by getting the job. Winning The One Show's Best of Show twice is right up there. Helping to create, develop, and executive produce the MTV show The Gamekillers is a good one. Working at Cliff Freeman with the people I did was amazing.

Why are you good at what you do?: I don't pretend to be the smartest person in the room, so I make a point of listening to others in order to help with my decisions.

Greatest influence: My grandfather. A great man who taught me that possibilities are made, not inherited.

Fantasy business partner: Muhammad Ali.

Biggest risk taken: Crossing the subway tracks when I was drunk.

Best job outside advertising: I was a hospital medical orderly.

Favourite media: The New York Times, Vanity Fair, The Simpsons, National Public Radio, obeygiant.com (I'm a massive fan of Shepard Fairey's work).

Favourite gadget: My iPod.

Clubs: The One Club.

Most-admired politician: Al Gore. His leadership of the global warming movement has been innovative.

How do you off-set your carbon footprint?: Public transport, recycling, teaching my children to see energy differently.

Perfect day: Any Saturday that I'm not working.

Fictional hero: Augustus McCrae, from the Lonesome Dove books by Larry McMurtry.

Who should play you in the film of your life?: I'd like to give it a shot.

Hidden talent: I hid it and now I can't find it.

Most expensive purchase: Art. I buy a lot of it.

Desert island objects: Lonesome Dove, my iPod, a photo album of my family.

Lowdown: In the early part of the decade, Roddy moved around a bit, but since getting the call from John Hegarty about the job at BBH New York in 2004 he has taken root. But he may now find his working life changes next year now that Gwyn Jones has left the agency to return to the UK.

RODES VILA, ALFONSO

Job: Chief executive, Media Planning Group.

Company: Havas, Doctor Fleming Street, N17, Barcelona, 8017.

Work tel: +34 93 306 8900.

Born: 9 August 1961.

Career highlights: 1996 to 2006, Media Planning Group, chief corporate development; 1999 to 2006, Media Planning Group regional manager for Southern Europe; since July 2006, chief executive, Havas Media.

Why are you good at what you do?: Understanding and delivering what the clients need and getting their trust and confidence.

Greatest influence: My father, and my brother Fernando.

Fantasy business partner: Superman, he flies without producing CO2.

Biggest risk taken: Start a company without the right people.

Best job outside advertising: Private banking.

Favourite media: El Pais and Financial Times, National Geographic, any football match, SER, Google.

Favourite gadget: My BlackBerry.

Clubs: FC Barcelona, Circulo Ecuestre, Circulo del Liceu, Real Club de Polo de Barcelona, Eagle Ski Club Gstaad.

Most-admired politician: King Juan Carlos, because Spain it's what it is today thanks to his vision and position.

How do you off-set your carbon footprint?: Flying less and doing more VCF.

Perfect day: Walking in the mountains and stopping for a nice lunch with my family and friends.

Fictional hero: James Bond.

Who should play you in the film of your life?: Hugh Grant.

Hidden talent: To do different things and to be in many places at the same time.

Most expensive purchase: My Michelin guide collection.

Desert island objects: El Quijote book, a Swiss Army Knife and a

survival guide.

Lowdown: Vila doesn't exactly go out of his way to court publicity, and that, say critics, isn't always good for morale at MPG. Insiders emphasise his understated intelligence and quiet charisma. However, some observers wonder if he has a sustainable strategy for the operation, which remains the smallest and weakest of the global media networks.

RODES VILA, FERNANDO

Job: Chief executive.

Company: Havas, Doctor Fleming Street, N17, Barcelona 8017.

Work tel: +34 93 306 8900.

Born: 1960.

Career highlights: Manufacturers Hanover Trust, head of capital markets Barcelona, 1985; head of corporate banking, Banesto, 1989; chief executive of investment banking, Banesto, 1990; chief executive, media planning, 1994, chief executive, Media Planning Group,1999, chief executive, Havas, 2006 to present.

Why are you good at what you do?: I can create consensus among people.

Greatest influence: My family.

Fantasy business partner: My wife.

Biggest risk taken: I once rescued a trapped horse from a rising tide and we both almost drowned.

Best job outside advertising: I wasn't a bad banker or a bad barman, either.

Favourite media: The Guardian, Harper's Magazine, iCat FM Barcelona, I don't watch much TV.

Favourite gadget: My BlackBerry.

Clubs: Cercle del Liceu.

Most-admired politician: President of Switzerland, because she works a lot, is very efficient, does a good job, and few people know who she is.

How do you off-set your carbon footprint?: Havas is the first global communications group to become carbon neutral in six of its key markets. It has instigated a programme of carbon emissions reduction, and has been assessed and approved as a holder of the ZeroCO2 certification of carbon neutrality after having calculated and off-set its main carbon emissions in 2006.

Perfect day: A September day by the sea in Cadaques with my family.

Fictional hero: Tintin.

Who should play you in the film of your life?: Marcelo Mastroianni.

Hidden talent: It's a secret.

Most expensive purchase: A painting I love.

Desert island objects: I would prefer not to be deserted on an island (at least for not more than a couple of weeks).

Lowdown: An intensely private (and inordinately wealthy) individual, Rodes Vila was reportedly given the top job at Havas as a reward for using his stake to help Vincent Bollore gain control. Allegedly one of the powers behind the throne at Barcelona Football Club.

ROTHWELL, PAUL

Job: Managing director.

Company: Gorgeous Enterprises, Gorgeous House, 11 Portland Mews, London W1F 8JL.

Work tel: +44 (0)20 7287 4060.

Born: 14 June 1961.

Career highlights: Shooting with the Honey Monster, 1986.

Why are you good at what you do?: I'm surrounded by very gifted people.

Greatest influence: Mum.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Undisclosed.

Favourite media: The Guardian, Kitesurf Magazine, News at 10, Radio 4, imdb.com.

Favourite gadget: Garmin running GPS trip computer/watch.

Clubs: WWWC (West Wittering Windsurfing Club).

Most-admired politician: None.

How do you off-set your carbon footprint?: Walk to work.

Perfect day: Breakfast at my local cafe with the family. Drop eldest off at school and walk across the park to the office. Hear that we have done well at an awards show and each director at Gorgeous has won an award. Receive a really exciting new script. Hear that it's going to be a windy weekend. Read bedtime story to the girls. Watch a film with my wife.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Undisclosed.

Most expensive purchase: Undisclosed.

Desert island objects: A kite, my surfboard, and the next book by Khaled Hosseini (hope he writes it soon).

Lowdown: Quite how he manages to service the huge egos on his roster is a mystery to all but Rothwell himself. The producer comes into his own when clinching the deal, and has rubbed more than a few of his contemporaries up the wrong way by pinching a script at the 11th hour.

ROWLEY, JOHN

Job: Chairman, Leith & Farm; managing partner, Cello Group.

Company: Leith & Farm, Cello Group, 37 The Shore, Leith, Edinburgh EH6 6QU.

Work tel: +44 (0)131 561 8600.

Born: March 1961.

Career highlights: Not being found out.

Why are you good at what you do?: I'm very patient.

Greatest influence: Michael Baulk's top ten tips for running an agency.

Fantasy business partner: Those Google boys seems pretty smart.

Biggest risk taken: Opening in London.

Best job outside advertising: Building grain silos on a Suffolk farm.

Favourite media: The Daily Telegraph on Saturday, The Economist, live sport (ideally a Brit narrowly winning despite the odds), Radio 4, www.ladders-online.com.

Favourite gadget: Either the baby wipe, or those clear plastic A4 sleeves you can put paper in and pretend you're tidy.

Clubs: I make an annual donation to Gullane Golf Club, which is somewhere near Edinburgh, I think.

Most-admired politician: Bill Clinton, for being more presidential than the US President.

How do you off-set your carbon footprint?: I feel very guilty and try to cycle to work whenever I can.

Perfect day: My wife, children, Southwold Beach, beers and dinner at The Crown.

Fictional hero: Alf Tupper.

Who should play you in the film of your life?: Robert Donat.

Hidden talent: Remembering the names of old film stars.

Most expensive purchase: A pregnancy testing kit.

Desert island objects: A comfy chair, some very cold champagne and a Saturday Daily Telegraph.

Lowdown: Following the merger of Leith and Farm, the entertaining Rowley moved himself up into the stratosphere of network life as a managing partner at Cello. Has been instrumental in pushing Leith Edinburgh out into Central and Eastern European markets.

RUTHERFORD, ALAN

Job: Chief executive.

Company: Digitas, London, Boston.

Work tel: Undisclosed.

Born: In the 60s.

Career highlights: ABM, Dorland's, Ogilvy's, Unilever.

Why are you good at what you do?: A mystery to me.

Greatest influence: Bobby Moore. A winner, with style and humour.

Fantasy business partner: Undisclosed.

Biggest risk taken: Thinking that I could ski just like Franz Klammer.

Best job outside advertising: Classic car restoration.

Favourite media: Metro, Trout and Salmon, Match of the Day, Radio Five Live, whufc.com.

Favourite gadget: iPhone.

Clubs: WHUFC.

Most-admired politician: Tony Blair... a master of spin and personal branding.

How do you off-set your carbon footprint?: Walk to the station.

Perfect day: Undisclosed.

Fictional hero: Bond.

Who should play you in the film of your life?: James Caan.

Hidden talent: Undisclosed.

Most expensive purchase: Sage fly rod.

Desert island objects: Sky Sports, Creative Zen, and a homebrew kit.

Lowdown: It's a brave man who tries to walk into Digitas Global right now and work out exactly who works where and what they work on. This role will be a major challenge for Rutherford, and a real departure from what he's been used to at Unilever.

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