Feature

The A List 2008: Part 9 of 9 - W-Z

W

WALDMAN, SIMON

Job: Director of digital strategy and development.

Company: Guardian Media Group, 119 Farringdon Road, London EC1R 3ER.

Work tel: +44 (0)20 7713 4353.

Born: Liverpool.

Career highlights: Being involved with the launch and evolution of GuardianUnlimited.

Why are you good at what you do?: I make sure I know what I'm talking about.

Greatest influence: A combination of Thomas Paine and George Orwell.

Fantasy business partner: Bob the Builder.

Biggest risk taken: Going digital early.

Best job outside advertising: Freelance TV previewer for the Daily Mail (getting paid for watching the telly!).

Favourite media: The Guardian, Grazia, Andrew Marr's History of Modern Britain, Radio 4, GuardianUnlimited.

Favourite gadget: My Brompton bike.

Clubs: None.

Most-admired politician: Neil Kinnock. All of the pain and none of the glory.

How do you off-set your carbon footprint?: I try not to have a big one in the first place.

Perfect day: A giggle-filled day of family, beach and barbeque.

Fictional hero: Sherlock Holmes.

Who should play you in the film of your life?: Ben Stiller.

Hidden talent: Being able to turn simple DIY tasks into house-threatening disasters.

Most expensive purchase: A sit-on mower.

Desert island objects: A kite, a Nikon D2, and a MacBook Pro with Pro Tools and Photoshop on.

Lowdown: It's been another busy year for Waldman, now one of the veterans of digital publishing, which saw him attempt to fight off claims from Telegraph Media that it had overtaken The Guardian in terms of online popularity. As the chairman of the Association of Online Publishers, he's been leading the publishing industry's reaction to Google's newly launched news service.

WALKER, PETER

Job: Bean counter.

Company: CHI & Partners, 7 Rathbone Street, London W1T 1LY.

Work tel: +44 (0)20 7462 8500.

Born: 1959.

Career highlights: None yet.

Why are you good at what you do?: I've often wondered myself, since I'm just a simple Yorkshireman.

Greatest influence: John Bartle.

Fantasy business partner: I think you could do quite a lot with Roman Abramovich, but certainly not because of his taste in football teams.

Biggest risk taken: Undisclosed.

Best job outside advertising: Cutting keys and repairing shoes.

Favourite media: The Daily Telegraph, The Week, sport programmes, Radio Five Live, Google.

Favourite gadget: New car.

Clubs: Primary.

Most-admired politician: Michael Heseltine - just read his autobiography.

How do you off-set your carbon footprint?: I don't think I do.

Perfect day: A links course without tourists.

Fictional hero: Johnny Hornby (he's not real).

Who should play you in the film of your life?: Keira Knightley. It would be a challenge, but I'd be willing to help her.

Hidden talent: Cutting keys.

Most expensive purchase: My wife.

Desert island objects: Just a helicopter.

Lowdown: Describes himself as a "bean counter", but is much, much more important. Without Walker, CHI & Partners would likely be a shadow of the agency it is now. He was instrumental in persuading early clients to buy into the agency's "shared success" remuneration principles.

WALMSLEY, ANDREW

Job: Founder.

Company: I-Level, Elsley Court, 20-22 Great Titchfield Street, London W1W 8BE.

Work tel: +44 (0)20 7399 7100.

Born: 1963.

Career highlights: Sold helicopter engines for Rolls-Royce, then bought some media.

Why are you good at what you do?: No idea.

Greatest influence: My wife.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Running club nights as a student.

Favourite media: The Today Programme, www.huhcorp.com.

Favourite gadget: The wheel.

Clubs: Too many.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: Fishing in rockpools in Cadaques with my children.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Sienna Miller (come on, she needs the challenge).

Hidden talent: I love cooking.

Most expensive purchase: Undisclosed.

Desert island objects: Minibar, guitar, pocket-sprung mattress.

Lowdown: Rumours of a sale or IPO have plagued i-Level for years, but 2007's venture capital cash injection fuelled the flames so much that the company was forced to admit it was seeking advisers ahead of a strategic review. Now his partner, Charlie Dobres, has taken a back seat, Walmsley will have the challenge of steering the business through this crucial time.

WALSH, AMANDA

Job: Chief executive.

Company: Lowe, 60 Sloane Avenue, London SW3 3XB.

Work tel: +44 (0)20 7894 5400.

Born: Too long ago.

Career highlights: Managing director of WCRS, founder and managing director of Walsh Trott Chick Smith, European chief executive of Red Cell and now the chief executive of Lowe.

Why are you good at what you do?: I relish challenges.

Greatest influence: My mum, Mary Queen of Scots and Mary Wells.

Fantasy business partner: Picasso.

Biggest risk taken: Leaving a highly paid job at WCRS to do a start-up.

Best job outside advertising: Being on the Board of the UK Film Council.

Favourite media: Kingsbridge Gazette, Conde Nast Traveller, CSI, Radio 4, Lovefilm.

Favourite gadget: Bottle opener.

Clubs: Bantham Sailing Club, Soho House.

Most-admired politician: None.

How do you off-set your carbon footprint?: Plant at least one tree a week.

Perfect day: Spent with my oldest, closest mates.

Fictional hero: Heathcliff.

Who should play you in the film of your life?: Kristin Scott Thomas.

Hidden talent: It's staying hidden.

Most expensive purchase: Salcombe Yawl, No 1.

Desert island objects: My Apple computer with web, iTunes and e-mail access, my own bed, unlimited supply of great wine.

Lowdown: Walsh has weathered a stormy 12 months at Lowe London, with barely a week passing without a rumour she's heading for pastures new. One of the most formidable negotiators in the business, she's reputedly worked wonders on the internal structure of the agency, albeit ruffling many feathers in the process. Now, she needs to do the same with the agency's wider reputation in the market.

WARREN, RICHARD

Job: Director of commu-nications strategy.

Company: Delaney Lund Knox Warren & Partners, 25 Wellington Street, London WC2E 7DA.

Work tel: +44 (0)20 7836 3474.

Born: 8 November 1964.

Career highlights: Account person: Publicis, Chiat/Day, Kirshenbaum & Bond.

Planner: Delaney Fletcher Bozell, DLKW & Partners.

Why are you good at what you do?: Love learning.

Greatest influence: Jon Bond, MT Rainey, Premier Cru Burgundy.

Fantasy business partner: A married Tom Knox.

Biggest risk taken: Not using a condom.

Best job outside advertising: Drinks waiter at The Grosvenor House. You got paid by how much the guests drank.

Favourite media: The Times, The Week, Live rugby, Capital, bbc.co.uk.

Favourite gadget: Screwpull bottle opener.

Clubs: Garrick, Cannons.

Most-admired politician: Lady Thatcher. Only politician to transform Britain.

How do you off-set your carbon footprint?: Infringement of The A-List impartiality guidelines.

Perfect day: On holiday with my family.

Fictional hero: Roy of the Rovers.

Who should play you in the film of your life?: Any struggling actor who is desperate enough to do it.

Hidden talent: Discretion.

Most expensive purchase: Wine - more expensive than a car!

Desert island objects: Premier Cru Puligny, complete works of Charles Dickens, iPod.

Lowdown: Warren can be pleased with some of the business to rock up at DLKW in the second half of 2007, but he must be hankering for bigger in 2008. While his love for food may be second only to Krow's Barry Cook, there's no doubt who the winner is in the wine stakes.

WATERFALL, SIMON

Job: Creative director.

Company: Poke, Biscuit Building, 10 Redchurch Street, London E2 7DD.

Work tel: +44 (0)20 7749 5358.

Born: UK.

Career highlights: Deepend, Poke, Social Suicide, D&AD.

Why are you good at what you do?: Because I could talk Gandhi to violence.

Greatest influence: Blind science led by the over-enthusiastic.

Fantasy business partner: John Holmes.

Biggest risk taken: Working for myself.

Best job outside advertising: Undisclosed.

Favourite media: The Sunday Times, Plastique, "How it's made" Discovery Channel, LastFM, BBC News.

Favourite gadget: Bottle opener.

Clubs: Shoreditch House.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: Sunday morning, 8:00am, Columbia flower market, papers from Joe, MotoGP on the telly.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Its all hidden, or at least out of date.

Most expensive purchase: Undisclosed.

Desert island objects: A boat, outboard motor and petrol. I'm too impatient to sit still.

Lowdown: The founder of Poke is the first D&AD president to hail from the world of digital advertising, and it couldn't have picked a more flamboyant figure. Waterfall, who is (in)famous for dressing up in women's clothes, has his finger in a number of pies, including his own designer clothing range, all of which seem to keep him as busy as his official role at Poke does.

WATERS, NICK

Job: Chief executive EMEA.

Company: MindShare, 40 The Strand, London, WC2N 5RF.

Work tel: +44 (0)20 7969 4040.

Born: England.

Career highlights: MindShare since the start.

Why are you good at what you do?: Undisclosed.

Greatest influence: Undisclosed.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Undisclosed.

Favourite media: The Daily Telegraph, FourFourTwo, The Wire, Radio Five Live, bbc.co.uk.

Favourite gadget: TV remote control.

Clubs: None.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: Undisclosed.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Undisclosed.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: A former Ogilvy & Mather man who has been with MindShare since its UK launch, Waters has proved a more than capable leader for the agency in Europe since returning from the Asia-Pacific region. Pragmatic and hard working, Waters has added a sense of relentless steel to MindShare's operations.

WATSON, DAVID

Job: Creative partner.

Company: Craik Jones Watson Mitchell Voelkel, 120 Regent Street, London W1B 5RY.

Work tel: +44 (0)20 7734 1650.

Born: Birmingham.

Career highlights: Craik Jones.

Why are you good at what you do?: I know a great ad when I see one.

Greatest influence: Talented creatives.

Fantasy business partner: Bill Bernbach.

Biggest risk taken: Starting CJWMV.

Best job outside advertising: Rock band.

Favourite media: The Guardian, Country Life, Match of the Day, Radio 2, bbc.co.uk.

Favourite gadget: Not a gadget person.

Clubs: Home House.

Most-admired politician: You are joking!

How do you off-set your carbon footprint?: Walk to work.

Perfect day: Lie-in, read the newspaper end to end, long, long lunch with family, bed.

Fictional hero: Homer Simpson.

Who should play you in the film of your life?: My son, he needs the work.

Hidden talent: It's hidden.

Most expensive purchase: A stake in the agency, now sold thankfully.

Desert island objects: A boat, a big engine for it, and a compass.

Lowdown: With creativity at his heart, Watson was happy to step into the creative partner role this year. But straight-talking Brummie will need to put some confidence back into the creative teams to recover from the loss of the Orange and Land Rover accounts.

WEILAND, PAUL

Job: Director.

Company: Weilands, 14 Newburgh Street, London W1F 9NZ.

Work tel: +44 (0)20 7287 6900.

Born: 1966.

Career highlights: Pin-up in Mirabelle teen magazine.

Why are you good at what you do?: Because I won't take no for an answer.

Greatest influence: Anthony Lane.

Fantasy business partner: Kate Moss.

Biggest risk taken: Undisclosed.

Best job outside advertising: Defurring kettles for Swan Kitchen Appliances.

Favourite media: The Times.

Favourite gadget: Corkscrew.

Clubs: Undisclosed.

Most-admired politician: Gordon Brown.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: Undisclosed.

Fictional hero: Joe 90.

Who should play you in the film of your life?: Greg Sulkin.

Hidden talent: Undisclosed.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: Weiland is one of the most experienced directors still working in the business and, although he's best known these days for his work directing Walkers ads, Weiland's energy and passion still shine through.

WENN, KIRSTI

Job: Managing director.

Company: Media.Com, 124 Theobolds Road, London WC1X 8RX.

Work tel: +44 (0)20 7158 5861.

Born: 1973.

Career highlights: Getting into online marketing in late 1996. Founder member of Outrider UK and surviving two years at BT.

Why are you good at what you do?: Listen to people, can think and do. Don't procrastinate and have integrity.

Greatest influence: Internet and technology.

Fantasy business partner: Simon Cowell.

Biggest risk taken: Getting married.

Best job outside advertising: Florist.

Favourite media: The Observer, Studio 60 on the Sunset Strip, Classic FM, bbc.co.uk.

Favourite gadget: Sky+.

Clubs: None.

Most-admired politician: None who are in office are worth mentioning.

How do you off-set your carbon footprint?: Walk more, recycle and take more holidays in the UK.

Perfect day: Sunday.

Fictional hero: Vera Duckworth.

Who should play you in the film of your life?: Kate Winslet.

Hidden talent: Balloon animals.

Most expensive purchase: When I take them, I splash out on holidays.

Desert island objects: Sky+, TV, mobile (all solar-powered).

Lowdown: Wenn (formerly Wilson) has made quite an impact since joining Media.Com, growing the agency's digital offering into a major force. She's renowned for her passion for technology and commands respect since she's been in digital media for more than a decade.

WETHEY, DAVID

Job: Founder and chairman.

Company: Agency Assessments, 19 Buckingham Street, London WC2N 6EF.

Work tel: +44 (0)20 7976 1300.

Born: 1944.

Career highlights: Twenty years in agencies. PWP. Waseys. McCann country manager, Portugal and Malaysia. Chairman, WSP.

Why are you good at what you do?: I try to keep learning in equal measure to using my experience.

Greatest influence: My history master at school - the late, great John Todd. He taught me not to believe something simply because it was written in a book.

Fantasy business partner: Fantasy is about to become reality. I can't give the game away!

Biggest risk taken: Setting up my own agency in 1981.

Best job outside advertising: Director of the Watermill Theatre.

Favourite media: The Sunday Times, Private Eye, Strictly Come Dancing, Radio Five Live, cricinfo.com.

Favourite gadget: BlackBerry.

Clubs: MCC, RAC, various golf clubs.

Most-admired politician: F W de Klerk, for one of the most surprising and enlightened initiatives ever.

How do you off-set your carbon footprint?: Dedicated train and Tube user. House may be more of a problem.

Perfect day: A day at my home in Alderney involving early morning golf, two lovely meals and time spent with my family.

Fictional hero: J R Ewing.

Who should play you in the film of your life?: Larry Hagman.

Hidden talent: I'm a closet twitcher.

Most expensive purchase: Too many pricey meals.

Desert island objects: Driver, six iron and wedge (I can putt with the driver).

Lowdown: Famed for his no-nonsense parade-ground manner, Wethey would doubtless like to get a few ministers on spud-bashing duty for what he calls the "creeping regulation" of advertising, while delivering a kick up the posterior to agencies that display "stuck-in-the-mud" attitudes.

WHEATLY, RICHARD

Job: Chairman and chief executive.

Company: The Local Radio Company, 11 Duke Street, High Wycombe, Buckinghamshire HP13 6EE.

Work tel: +44 (0)1494 435263.

Born: Not that long ago.

Career highlights: Running a successful advertising agency, selling a public company very well, and floating my current company on the stock market.

Why are you good at what you do?: I'm good at helping people to be successful and to enjoy themselves.

Greatest influence: My wife.

Fantasy business partner: My wife.

Biggest risk taken: Investing a lot of money in an internet business.

Best job outside advertising: Doing a late-night show on Jazzfm.

Favourite media: The Guardian, Vanity Fair, any wildlife series, used to be Jazzfm (shame), info.com.

Favourite gadget: Bose noise-reduction headphones while flying.

Clubs: Oxford and Cambridge, The Solus Club.

Most-admired politician: Neil Kinnock. He did all the hard work.

How do you off-set your carbon footprint?: Drive a Smart car.

Perfect day: Fishing off the Bay of Islands, New Zealand.

Fictional hero: Philip Marlowe.

Who should play you in the film of your life?: Tom Hanks.

Hidden talent: Late-night DJ'ing.

Most expensive purchase: Jewellery for my wife.

Desert island objects: A piano, some great wine, and a supply of good cigars.

Lowdown: The former ad man experienced a bumper year, announcing increased revenues of 7.5 per cent at The Local Radio Company. He also emphasised his commitment to the business by snapping up more shares.

WHELAN, MARK

Job: Partner and creative director.

Company: Cake Group, 10 Stephen Mews, London W1T 1AG.

Work tel: +44 (0)20 7307 3100.

Born: 4 November 1966.

Career highlights: Too few to mention.

Why are you good at what you do?: I state my case, of which I'm certain.

Greatest influence: Ketel One Vodka.

Fantasy business partner: Sam Giancana.

Biggest risk taken: I'm sure you knew, I bit off more than I could chew.

Best job outside advertising: Cake. We don't do advertising.

Favourite media: Manchester Evening News, Granada Reports, Key 103, twatsfrommanchester.com.

Favourite gadget: The cocktail stick.

Clubs: twatsfrommanchester.com.

Most-admired politician: Lembit Opik. He's a brave man.

How do you off-set your carbon footprint?: I travelled each and ev'ry highway.

Perfect day: See "desert island" question below.

Fictional hero: Tom Cruise - he's not real, right?

Who should play you in the film of your life?: Tom Cruise. Height-casting.

Hidden talent: I faced it all, and I stood tall.

Most expensive purchase: Vegas. Not really a purchase, more of a loss.

Desert island objects: The Cruz Sisters and a hypnotic watch.

Lowdown: Cake's Peter Pan-like creative director and co-founder still likes to cut a dash in London's swankiest bars and clubs. One of adland's more eligible bachelors, although an interest in Boston terriers and Las Vegas would be an advantage on that front.

WHITE, MALCOLM

Job: Planner, founder.

Company: Krow Commu-nications, The Smokery, 2 Green Hill Rents, London EC1M 6BN.

Work tel: +44 (0)20 7025 0007.

Born: Near Newcastle Upon Tyne.

Career highlights: All to come.

Why are you good at what you do?: Quite willing.

Greatest influence: Titian's The Flaying Of Marsyas.

Fantasy business partner: Henry Wellcome, founder of Burroughs Wellcome and inspiration for the new eponymous gallery on Euston Road - the most interesting place to visit in London today.

Biggest risk taken: Three hotels on Old Kent Road.

Best job outside advertising: Selling double glazing for my dad (White's For Windows, Ashington, Northumberland).

Favourite media: The Guardian, Richardson, Peep Show, Radio 4, wikipedia.

Favourite gadget: Forceps.

Clubs: None.

Most-admired politician: William Beveridge (1879-1963). He was the "architect" of the National Health Service, a fantastic, and underappreciated, idea.

How do you off-set your carbon footprint?: I don't.

Perfect day: Bookshop, exhibition, bookshop, home.

Fictional hero: Bartleby the Scrivener (Herman Melville character in the terrific short story Bartleby the Scrivener: A Story of Wall Street).

Who should play you in the film of your life?: Patrick Swayze as James Dalton ("the bouncer's bouncer") in Road House.

Hidden talent: Fencing.

Most expensive purchase: The OED.

Desert island objects: Epee, paints and paper, Penguin Classics.

Lowdown: Known to kneel underneath his desk when fielding calls from difficult clients, White is also one of adland's brightest and most idiosyncratic planners. His second year at Krow has been quieter than the first, but he still oversaw some decent new business for his agency (including Ilva and Nutella) and conducted a sterling amount of extra-curricular work as head of the Account Planning Group.

WHITE, MARK

Job: Executive director of sales.

Company: Five, 22 Long Acre, London WC2E 9LY.

Work tel: +44 (0)20 7421 7202.

Born: 7 October 1963.

Career highlights: The end of Thames TV to the start of Channel 5, with a slice of UK Gold in the middle.

Why are you good at what you do?: Because I'm surrounded by great people I believe in.

Greatest influence: The desire to see my wife and boys smiling.

Fantasy business partner: John Lasseter from Pixar.

Biggest risk taken: Taking Paul Chard on a golf trip.

Best job outside advertising: Coaching a children's football team.

Favourite media: The Sun, Autocar, 24, Radio Five Live, Thinkbox.tv.

Favourite gadget: Slingbox.

Clubs: The only club I need guaranteed entry to; Liverpool FC.

Most-admired politician: Boris Johnson, for not pretending to be anything other than what he is.

How do you off-set your carbon footprint?: By walking around central London wherever possible.

Perfect day: The real "three Fs": family, football and friends.

Fictional hero: Yoda. Short, smart and full of The Force.

Who should play you in the film of your life?: Dudley Moore.

Hidden talent: I'm actually a chilled-out entertainer.

Most expensive purchase: My annual train ticket to Long Acre.

Desert island objects: A football, a family photo and another football to replace the first one...

Lowdown: White has faced a tough sell in recent years with five's audience share flattening out but the launch of its digital platforms, five Life and five US, has given its commercial team a new lease of life. Five seems in safe hands with White and his sales director Kelly Williams, one of the most experienced commercial teams in the market.

WHITMORE, JAMES

Job: Managing director.

Company: Postar, Summit House, 27 Sale Place, London W2 1YR.

Work tel: +44 (0)20 7479 9700.

Born: London (Chelsea).

Career highlights: Working with bright and creative people.

Why are you good at what you do?: A curious nature, a vivid imagination and a passion for improvement.

Greatest influence: No single person or thing.

Fantasy business partner: A somnambulist.

Biggest risk taken: Probably something on a mountain. Sorry, I can't remember.

Best job outside advertising: One summer in Vermont spent installing solar heating equipment for swimming pools.

Favourite media: The Guardian, Sight & Sound, DVD player, Radio 4.

Favourite gadget: I loathe gadgets.

Clubs: None. I'm with Groucho Marx on this one.

Most-admired politician: No single person.

How do you off-set your carbon footprint?: In many ways, for example, I don't have a car.

Perfect day: Tomorrow.

Fictional hero: None.

Who should play you in the film of your life?: Klaus Kinski would have been great, but he's dead.

Hidden talent: I cannot imagine you would print it.

Most expensive purchase: I have no idea - my other house?

Desert island objects: Either a boat or a loaded gun.

Lowdown: Whitmore has had a busy year revamping the Postar methodology, and then attempting to secure increases in funding from the outdoor contractors. Urbane and well travelled, Whitmore continues to indulge his passions for film and music.

WHYTE, STEPHEN

Job: Chief executive.

Company: McCann Erickson, 7-11 Herbrand Street, London WC1N 1EX.

Work tel: +44 (0)20 7837 3737.

Born: 1963.

Career highlights: Still going strong after 22 years.

Why are you good at what you do?: Because I've never been any good at mediocre.

Greatest influence: My grandfather.

Fantasy business partner: Roman Abramovich.

Biggest risk taken: Letting my PA answer this questionnaire!

Best job outside advertising: Injecting jelly into pork pies.

Favourite media: The Times, The Week, 24, Capital FM, iGoogle.

Favourite gadget: My Nikon.

Clubs: Undisclosed.

Most-admired politician: Winston Churchill.

How do you off-set your carbon footprint?: Does letting my lawn grow longer count?

Perfect day: A sunny summer Sunday.

Fictional hero: Sherlock Holmes.

Who should play you in the film of your life?: Ricky Gervais.

Hidden talent: Juggling.

Most expensive purchase: Cigarettes to feed a habit that lasted 25 years.

Desert island objects: A bottle of Scotch, a pack of Marlboro Lights and a bag of smoky bacon crisps.

Lowdown: Whyte has much to celebrate in his four years at McCann, not least having silenced the critics who said he wouldn't last in the chief executive's role. Polished, intelligent and eminently capable, if a little socially awkward, Whyte doesn't crave the media spotlight as much as his peers.

WILDMAN, JAMES

Job: Managing director.

Company: IDS, 160 Great Portland Street, London, W1W 5QA.

Work tel: +44 (0)20 7693 8803.

Born: 1966.

Career highlights: IDS named Campaign Sales Team of the Year, IDS named MediaWeek Sales Team of the Year, post-Emmys private party at the Mondrian.

Why are you good at what you do?: Because I do what I'm good at.

Greatest influence: My amazing family.

Fantasy business partner: Midas.

Biggest risk taken: Having only two balls in my golf bag.

Best job outside advertising: Pre-college gap year on Cite d'Azur with Canvas Holidays.

Favourite media: The Guardian, Private Eye, Shameless, Radio Five Live, Virginmedia.com.

Favourite gadget: My TV, what else?

Clubs: Woldingham Tennis Club, North Downs Golf Club.

Most-admired politician: John Major, because my mum went out with him.

How do you off-set your carbon footprint?: I walk to the station occasionally, and I recycle.

Perfect day: Professionally: negotiation, nice customer lunch, and smashing sales targets. Personally: skiing with my children.

Fictional hero: Biggles.

Who should play you in the film of your life?: My wife would like it to be Jude Law, but, sadly, it would be more likely Sid James.

Hidden talent: I have many, but they're well hidden!

Most expensive purchase: My children's education.

Desert island objects: iPod, fishing rod, motor launch.

Lowdown: Buyers continue to find Wildman's drive and enthusiasm refreshing, and he has proved more than able to continue the IDS tradition of making up for its lack of clout by being fleet of foot and innovative in its approach. And who knows, this time next year, perhaps Wildman and IDS will be selling ITV.

WILKINS, JON

Job: Founding partner.

Company: Naked Commu-nications, 159/173 St John Street, London EC1V 4QJ.

Work tel: +44 (0)20 7336 8084.

Born: 1966. I was a World Cup baby.

Career highlights: Still starting Naked with my mates.

Why are you good at what you do?: I'm a clear thinker, and gregarious.

Greatest influence: Jose Mourinho.

Fantasy business partner: Jose Mourinho.

Biggest risk taken: Probably starting Naked.

Best job outside advertising: A short stint as Baloo the Bear at Disneyland Paris.

Favourite media: The Guardian, Mojo, Lost, Heart, www.chelseafc.co.uk.

Favourite gadget: I'm a CrackBerry man.

Clubs: Chelsea.

Most-admired politician: Al Gore seems smart.

How do you off-set your carbon footprint?: I recycle.

Perfect day: Playing with my twin boys and my wife.

Fictional hero: 007.

Who should play you in the film of your life?: Matt Dillon.

Hidden talent: I'm not bad on the violin.

Most expensive purchase: Probably a holiday.

Desert island objects: My lovely wife, Lara, and my twin boys, Max and Alfie. That's three in total.

Lowdown: Wilkins spent some time out on paternity leave after his wife gave birth to twins. It will be interesting to see how much family commitments distract him from his unwavering support for Chelsea.

WILLIAMS, DYLAN

Job: Strategy director.

Company: Mother, 10 Redchurch Street, London E2 7DD.

Work tel: +44 (0)20 7012 1999.

Born: 1 September 1972.

Career highlights: Some ads, awards, jobs and that. And I watched Jim Carroll.

Why are you good at what you do?: I'm not anchored by empiricism.

Greatest influence: Complacency.

Fantasy business partner: Stan Lee.

Biggest risk taken: Handing my shares in Bartle Bogle Hegarty back in order to join Grey's management team wasn't my smartest move in retrospect.

Best job outside advertising: Abbo's Window Cleaning Services. The afternoon round. No bays. No Georgian panels. Endless laughter.

Favourite media: The Sun and The Guardian - can't have one without the other. Horse & Hound at the moment. Match of the Day. Mike Allan on Smooth FM. Swinemagazine.co.uk.

Favourite gadget: My drill.

Clubs: Soho House, Koptalk.co.uk.

Most-admired politician: John Profumo. Crucified over Christine Keeler. I admire the way he rebuilt his sense of self, quietly and without fanfare, through his work

in Tower Hamlets over the following 30 years.

How do you off-set your carbon footprint?: Like everybody else. I buy from companies that outsource to poor kids forced to use handpumps.

Perfect day: Mid-morning chat with Pappi in Highbury Fields, then down to the stables to watch my girlfriend ride. Then a country pub for pints while watching Liverpool smash Chelsea. Preferably in the Champions League again.

Fictional hero: Luke Rhinehart.

Who should play you in the film of your life?: Bit much, that.

Hidden talent: I can sleep soundly in disabled toilets.

Most expensive purchase: The Uncanny X Men number 1.

Desert island objects: House, telly, boat.

Lowdown: Williams is the strategic powerhouse at Mother, but he's also been a driving force in keeping the agency's creative edge. His wildman reputation has been toned down in recent years because the global demands of big accounts have curtailed his "work hard, play hard" lifestyle. Commentates on culture and communications on behalf of Esquire, and is on the Cool Brands council, although friends say neither have had a positive effect on his wardrobe.

WILLIAMS, JON

Job: Head of digital (creative).

Company: Beattie McGuinness Bungay, 6 Shorts Gardens, London WC2H 9AH.

Work tel: +44 (0)20 7632 0400.

Born: Manchester.

Career highlights: First creative directorship in 1996; first truly interactive TV ad in the world in 2003; first gold Lion in 2003; first Pencil in 2004; first agency to run in 2006; first time in Campaign's Top Ten Digital Talent in 2006; first time in The A List in 2007.

Why are you good at what you do?: I am comfortable with ambiguity.

Greatest influence: My family.

Fantasy business partner: Charlemagne.

Biggest risk taken: At the time, switching from writing 30s or 60s to banners.

Best job outside advertising: Forklift truck driver. Enormous diesel Caterpillar with no brakes. Good training for digital.

Favourite media: The Times, Monkey, whatever's on my Sky+, Radio 4, stumbleupon.com (but it changes daily).

Favourite gadget: Charles Babbage's The Difference Engine.

Clubs: Manchester City Football Club, D&AD, The Scotch Whisky Appreciation Society, RSA, Facebook, LinkedIn.

Most-admired politician: Vladimir Ilyich Ulyanov Lenin. Best delivery of a viral idea. Ever.

How do you off-set your carbon footprint?: I have stopped smoking.

Perfect day: Tomorrow.

Fictional hero: Hiro Protagonist.

Who should play you in the film of your life?: Someone younger, thinner and prettier.

Hidden talent: As yet, it's still undiscovered.

Most expensive purchase: An island. Sadly, only in Second Life.

Desert island objects: Riva Aquarama...er, that's all.

Lowdown: Williams will be one of the most important cogs in the machine as BMB's pledge to be anything but traditional starts winning the agency more business.

WILLIAMS, STEVE

Job: Chief executive.

Company: OMD Group, 16 Bishop's Bridge Road, London W2 6AA.

Work tel: +44 (0)20 7893 4893.

Born: 1965.

Career highlights: Bates to OMD, working with some great people along the way; and a bit of travelling in between.

Why are you good at what you do?: Failure is not an option.

Greatest influence: Babs. She never stops "influencing" me!

Fantasy business partner: Jim Heskett.

Biggest risk taken: Making JA managing director.

Best job outside advertising: Coaching children's football.

Favourite media: The Observer, Arena, Top Gear, Radio 4, iTunes.

Favourite gadget: Still the iPod.

Clubs: Home House and Crystal Palace FC.

Most-admired politician: None of them, particularly.

How do you off-set your carbon footprint?: I drive a very low-powered car.

Perfect day: Plenty of shuteye; lots of laughter; interesting food; and a glass of wine.

Fictional hero: Barney Rubble.

Who should play you in the film of your life?: Steve McQueen (so my PA tells me...).

Hidden talent: I can cook and swear like Gordon Ramsay.

Most expensive purchase: The cumulative cost of my son's football boots; art and watches.

Desert island objects: iPod, CyberShot and a hammock.

Lowdown: Williams replaced Nick Manning in the OMD group role and enjoyed a successful first year. Good new business performance, the launch of a new planning positioning and an office move were some of the events of the year.

WILLIAMSON, LUKE

Job: Creative director.

Company: WCRS, 5 Golden Square, London W1F 9BS.

Work tel: +44 (0)20 7806 5000.

Born: Febuary 1973.

Career highlights: Dr Pepper, Orange Gold Spots, Selfridges 'Sale' POS.

Why are you good at what you do?: Because I work hard to think how a consumer engages with our ideas.

Greatest influence: The idea of Bauhaus, people, comic strips, stuff.

Fantasy business partner: Yan, but with horse legs, so I could ride him to meetings.

Biggest risk taken: I ollied a very high ledge when I was 19 - it was a very silly thing to do.

Best job outside advertising: Building (labourer).

Favourite media: The Independent, Mark, Futurama, Radio 2, 6 Music, eBay.

Favourite gadget: My bike.

Clubs: Century.

Most-admired politician: Not sure about that one.

How do you off-set your carbon footprint?: Recycling and cycling.

Perfect day: Hanging out at home with the family and tinkering with my bike in the garage while drinking wine.

Fictional hero: Charlie Brown.

Who should play you in the film of your life?: Paul Giamatti, apparently.

Hidden talent: Art direction.

Most expensive purchase: Probably tailoring, which if you met me, you wouldn't believe.

Desert island objects: A boat, a phone and sun cream.

Lowdown: Under the guidance of Leon Jaume, Williamson has really begun to flourish. The Sky work is quickly turning into the agency's best creative account, and that is mainly down to Williamson and his buddy.

WILLOTT, ROBERT

Job: Director and editor.

Company: Fintellect, The Old Royal Oak, High Street, Blockley, Gloucestershire GL56 9EX.

Work tel: +44 (0)1386 700361.

Born: 9 March 1942.

Career highlights: Partner in a West End accountancy firm 1968; launch editor.

Why are you good at what you do?: I'm inquisitive and persistent in trying to get to, and communicate, the truth about situations.

Greatest influence: My father and mother.

Fantasy business partner: Sir Henry Royce.

Biggest risk taken: Giving up an accountancy partnership at 27 to launch.

Best job outside advertising: Hard to choose. Probably starting up and running Willott Kingston Smith.

Favourite media: The Guardian, Campaign, Newsnight, Terry Wogan on Radio 2, www.companieshouse.gov.uk.

Favourite gadget: TV that appears from the floor.

Clubs: Naunton Downs Golf Club.

Most-admired politician: Winston Churchill and Nelson Mandela. Both had principles and guts.

How do you off-set your carbon footprint?: Refusing to light the barbeque.

Perfect day: Good company, good food and good weather in the Cotswolds.

Fictional hero: Jean Valjean.

Who should play you in the film of your life?: Peter O'Toole.

Hidden talent: Acting (but not everyone would agree).

Most expensive purchase: My wife, but she's worth it.

Desert island objects: Boil-in-the-bag sausage toad, The Bible, and a compilation of all the best musical shows.

Lowdown: One of adland's most plugged-in observers, Willott's viewpoint is well worth hearing.

WILMONT, LOGAN

Job: Executive creative director.

Company: DraftFCB, 55 Newman Street, London W1T 3EB.

Work tel: +44 (0)20 3048 0000.

Born: Longer ago than I can comprehend.

Career highlights: My first gold Lion at Cannes.

Why are you good at what you do?: Optimism and resilience.

Greatest influence: Robson Davidson, my A-level history teacher (everything is socio-economic), and Billy Mawhinney, my lecturer at art college in Belfast and later, one of London's top creative talents. My wife's love of nice clothes.

Fantasy business partner: Simon Fuller.

Biggest risk taken: Leaving Belfast for London. Leaving London for New York.

Best job outside advertising: Labourer on building sites.

Favourite media: The Guardian or The New York Times, Carlos on Virgin Upper Class, American Idol (70,000,000 text votes in the final - extraordinary), Radio Five Live, Google.

Favourite gadget: Sadly, my CrackBerry.

Clubs: Undisclosed.

Most-admired politician: John F Kennedy. He dared.

How do you off-set your carbon footprint?: Not well enough.

Perfect day: Woken by the children, run on the beach, call the office (everything's great), barbecue for large group of friends, put children to bed, then watch Manchester United beat Chelsea to win the Champions League Final.

Fictional hero: David Beckham.

Who should play you in the film of your life?: Would like to say Brad Pitt, but more likely to be Robin Williams.

Hidden talent: I'm an art director who can actually draw. I was told early in my career to keep this secret or I'd end up as a visualiser.

Most expensive purchase: Some land in France that one day I will design and build a house on.

Desert island objects: My wife Beth, and my daughters, Charlotte and Chloe.

Lowdown: Wilmont agonised over the decision to part with Naked in June, but few doubt he's got a peach of a chance to succeed Andrew Fraser as DraftFCB's creative director. Can he make it count?

WILSHER, KARINA

Job: Managing director.

Company: Fallon London, 67-69 Beak Street, London W1F 9SW.

Work tel: +44 (0)20 7494 9120.

Born: 12 June 1973.

Career highlights: The Scalextric "It's a boy thing" campaign at Lowe with Vince and Paul; joining (and staying) at Fallon; working with Rich and Andy.

Why are you good at what you do?: I get on with it.

Greatest influence: My mum.

Fantasy business partner: Alan Yau.

Biggest risk taken: Guaranteeing that we could build a car out of cake.

Best job outside advertising: Playing a chinese child prodigy in a 1980s children's TV series.

Favourite media: The Observer, Grazia, Curb Your Enthusiasm, Radio 1, YouTube.

Favourite gadget: My mobile phone.

Clubs: The Union.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Not well enough.

Perfect day: A sunny one.

Fictional hero: Tony Soprano.

Who should play you in the film of your life?: Mylene Klass, the Fallon doppelganger Facebook group says.

Hidden talent: A mean right hook.

Most expensive purchase: Diamonds.

Desert island objects: Family photo album, iPod, pillow.

Lowdown: Fallon's managing director is calm and level headed. It will be very interesting to see how the agency changes under her management. She loves shoes, handbags and luxury travel in equal measures.

WITHEROW, JOHN

Job: Editor.

Company: The Sunday Times, 1 Virginia Street, London E98 1ST.

Work tel: +44 (0)20 7782 5641.

Born: 20 January 1952.

Career highlights: Avoiding (just) being slugged by John Prescott.

Why are you good at what you do?: Assembling a great team (who do what they're told).

Greatest influence: Von Clausewitz.

Fantasy business partner: Mark Zuckerberg.

Biggest risk taken: Eating in the canteen.

Best job outside advertising: Motorcycle messenger.

Favourite media: The Sunday Times (of course), The Economist, Californication, Radio 4, 007atomicmartinis.com.

Favourite gadget: Compass.

Clubs: Hospital, Electric House, Century, Campden Hill Tennis Club, Hurlingham.

Most-admired politician: No-one comes to mind.

How do you off-set your carbon footprint?: I don't, but I do drive a hybrid car.

Perfect day: A game of tennis, lunch on the terrace and an exhilarating sail.

Fictional hero: Flashman.

Who should play you in the film of your life?: Homer Simpson.

Hidden talent: Cross-court forehand.

Most expensive purchase: A mini grand piano.

Desert island objects: The internet, floss, a canoe.

Lowdown: Witherow has been editor of The Sunday Times for 13 years, but rarely can he have faced more testing times. Significant circulation declines for the title are an unusual thing, but they continued for much of 2007. Witherow's newspaper remains a must for most press schedules, though.

WNEK, MARK

Job: Chairman and chief creative officer.

Company: Lowe North America, 150 East 42nd Street, New York, 10017.

Work tel: +1 212 605 8541.

Born: 1959.

Career highlights: Ogilvy; Lowe; Euro; Lowe; shifted untold products and services and won some awards.

Why are you good at what you do?: I never sleep.

Greatest influence: My wife, Sal.

Fantasy business partner: Sir Philip Green.

Biggest risk taken: Never take them.

Best job outside advertising: Newspaper columnist.

Favourite media: The Independent, The New Yorker, 30 Rock, XM, espn.com.

Favourite gadget: A dinosaur-shaped waffle iron.

Clubs: No time.

Most-admired politician: Hilary Clinton, for her strength and social conscience.

How do you off-set your carbon footprint?: Unsatisfactorily.

Perfect day: Anything which has my sons asleep by 6.00pm.

Fictional hero: Bernie Gunther.

Who should play you in the film of your life?: The big me, Ray Winstone; the skinny me, Willem Dafoe.

Hidden talent: Spotting talent.

Most expensive purchase: Sal's engagement ring.

Desert island objects: My three sons - they would have a blast.

Lowdown: Rumours persist Wnek will one day make a return to UK advertising. Certainly, his wit, drive and appetite for doing things differently have been missed here. Wnek remains that rare thing: a creative who's bigger than the work.

WOOD, ANDREW

Job: Visual FX artist.

Company: The Mill, 40-41 Great Marlborough Street, London W1F 7JQ.

Work tel: +44 (0)20 7287 4041.

Born: Jessops Hospital, Sheffield, South Yorkshire.

Career highlights: Collecting three separate D&AD Pencils, specifically for visual FX.

Why are you good at what you do?: I guess it's because I really care about doing things right.

Greatest influence: Dave Luds. A great leveller, when you get ideas above your station.

Fantasy business partner: I'm sure that Bill Gates would be a good place to start.

Biggest risk taken: I think that putting your neck and reputation on the line every time you take on a difficult project is risky.

Best job outside advertising: I used to help to kill 300 turkeys an hour on a poultry farm.

Favourite media: The Independent, Classic Rock, Countryfile, The Dividing Line, marillion.com.

Favourite gadget: Either my Perfect Solutions Electronic Coin Sorter or my Oregon Scientific Alarm clock.

Clubs: Web UK (Marillion fan club) and Campaign for Real Ale (CAMRA).

Most-admired politician: Mrs Thatcher. She made a decision and just got on with it, rather than chaffing on endlessly and achieving nothing.

How do you off-set your carbon footprint?: I don't buy into this media/political fad. I'm fully aware we are fucking up the planet, but I'm not too happy about being dictated to by politicians who have wasted my taxes and are now using this issue to balance their books.

Perfect day: You can't beat a good lash-up.

Fictional hero: Alan Partridge. The best one-liners.

Who should play you in the film of your life?: Me?

Hidden talent: I can identify flavours of Walkers Crisps by look alone.

Most expensive purchase: My annual rail pass, which is a bloody fortune!

Desert island objects: Laptop, camera, iPod.

Lowdown: Better known as "Barnsley", The Mill's star Flame artist is almost devoid of advertising bravado. After wife, children and work, his twin passions are Barnsley FC and the unfashionable Marillion.

WOODS, DAVE

Job: Executive creative director.

Company: RMG Connect, 1 Knightbridge Green, London, SW1X 7NW.

Work tel: +44 020 7656 7310.

Born: Lincoln, England.

Career highlights: Campaign's Direct Agency of the Year, 2004. Chairman of Campaign Direct Awards, 2007. Also, once did a voiceover recording with Spike Milligan.

Why are you good at what you do?: Passionate and competitive.

Greatest influence: Dr K Ronenburg.

Fantasy business partner: David Attenborough.

Biggest risk taken: Marrying my wife.

Best job outside advertising: Writing a book.

Favourite media: The Sunday Times, New Scientist, Cold Case, Radio Five Live, galaxyzoo.org.

Favourite gadget: My stapler.

Clubs: Holmes Place.

Most-admired politician: Winston Churchill. Taking charge and galvanising the whole nation.

How do you off-set your carbon footprint?: A "six-schoolgirl" school run.

Perfect day: Natural History Museum; Science Museum.

Fictional hero: Artemis Fowl.

Who should play you in the film of your life?: George Clooney.

Hidden talent: Lawn expert.

Most expensive purchase: My wife's engagement ring.

Desert island objects: My wife. Her ring. My stapler.

Lowdown: Woods has made a dramatic leap this year, leaving his creative partner, Pete Harle, and joining RMG Connect, an agency in flux. Woods will need to use his creative talents to up the standard of creative there.

WOOTTON, BOB

Job: Director of channels and content.

Company: ISBA,1b Portland Place, London W1B 1PN.

Work tel: +44 (0)20 7291 9020.

Born: London.

Career highlights: A stint at WCRS; helping make Horner Collis & Kirvan a success, then getting ISBA back on the map.

Why are you good at what you do?: It marries my experience, personality and interests.

Greatest influence: John Horner.

Fantasy business partner: Johnny Hornby or Wayne Arnold.

Biggest risk taken: Starting my own business.

Best job outside advertising: Part-time rock god.

Favourite media: The Guardian, Vintage Guitar (sorry), Newsnight, Xfm, Gbase.

Favourite gadget: Planet Waves SOS guitar tuner.

Clubs: RAC, RSA.

Most-admired politician: Margaret Thatcher, for her leadership and conviction.

How do you off-set your carbon footprint?: Climate Care.

Perfect day: Lunch alfresco with family, friends and music.

Fictional hero: The Silver Surfer.

Who should play you in the film of your life?: Terence Stamp.

Hidden talent: If I knew, I'd be earning from it.

Most expensive purchase: A guitar.

Desert island objects: A guitar, a mobile and a laptop.

Lowdown: The fastidious Wootton is never short of an opinion. His buttoned-down approach has always seemed somewhat at odds with a bohemian streak that involves playing electric guitar with other 70s rock aficionados.

WRIGHT, LEE

Job: Managing director.

Company: Dare, 13-14 Margaret Street, London W1W 8RN.

Work tel: +44 (0)20 7299 3000.

Born: May 1973.

Career highlights: Graduate trainee, Modem Media, 1993 to 1995. Account director to head of account management and new business director, Tribal DDB, 1995 to 2003. Managing director, Grand Union, 2003 to 2005. Managing director, Dare, 2006 to present. Chair of the IPA digital marketing group (creative).

Why are you good at what you do?: Keen(ish) intellect, charm, steely will and a Midlands work ethic. Very few friends outside of work.

Greatest influence: My parents. All of them.

Fantasy business partner: A Harvard MBA with impeccable contacts, unlimited family wealth, the looks of George Clooney, and a relentless appetite for failure.

Biggest risk taken: I once left my BlackBerry

at home. Crazy.

Best job outside advertising: Waitress. Of some distinction.

Favourite media: Saturday's Daily Telegraph, Vanity Fair, Grey's Anatomy, Radio 4, Ocado.

Favourite gadget: Bulldog clips. I'm obsessed with them. I'm a neat freak.

Clubs: None. Note to self: become member of impressive club.

Most-admired politician: Jed Bartlet, the president in The West Wing. I'm not so keen on the real ones.

How do you off-set your carbon footprint?: His 'n' hers Marin mountain bikes.

Perfect day: Incisive strategic debate with colleagues. Complex interpersonal management challenges. Tipsy by 8pm.

Fictional hero: Reese Witherspoon in Legally Blonde.

Who should play you in the film of your life?: Optimistically, Meg Ryan. Realistically, Pauline Calf.

Hidden talent: My ankles.

Most expensive purchase: A print from Nelly Duff (www.nellyduff.com).

Desert island objects: A digital radio, Etch A Sketch and ghds for that all-important rescue photo-op.

Lowdown: Dare's managing director is constantly being courted by traditional agencies looking to poach her mixture of digital experience and client handling skills, but she's stayed loyal to the agency. It will take a lot to shift her, so get your cheque-book out.

WRIGHT, TONY

Job: Chairman.

Company: Lowe Worldwide, 150 East 42nd Street, New York 10017.

Work tel: +1 212 605 8000.

Born: 22 August 1960.

Career highlights: Inspiration behind Energizer Bunny, Chiat/Day LA, first planner in US Advertising Hall of Achievement (Ogilvy New York), agency start-ups with Andy Berlin and Tom McElligott, joining Lowe January 2005.

Why are you good at what you do?: Passion and indifference in equal measure.

Greatest influence: Professionally, Lee Claw.

Fantasy business partner: Jean Nouvel.

Biggest risk taken: Continuing to put my faith in talent and decency.

Best job outside advertising: A waiter at the Romy Haag transvestite cabaret in West Berlin.

Favourite media: The Independent, Prospect, Boogie Beebies, Radio 4, The Huffington Post.

Favourite gadget: The Nokia N95.

Clubs: Always preferred individuals to clubs.

Most-admired politician: Rigoberta Menchu. My children are from Guatamala, so her courage means a lot to me.

How do you off-set your carbon footprint?: I am not a huge fan of pointless symbolism.

Perfect day: Rainy day, Paris, my partner and children.

Fictional hero: HMS Castorp in The Magic Mountain.

Who should play you in the film of your life?: Catherine Deneuve in drag.

Hidden talent: Persuasion routed in empathy.

Most expensive purchase: Paintings by Duncan Grant.

Desert island objects: A raft to get off the island. A plane to get off the island. A boat to get off the island.

Lowdown: Eyebrows rose in Lowe when the former planner was chosen to run the network - he'd never run an agency. Working alongside Gatfield, he's settled well into the role of chairman.

WUNDERMAN, LESTER

Job: Chairman emeritus.

Company: Wunderman, 285 Madison Avenue, New York, 10017.

Work tel: +1 212 941 3000.

Born: Bronx, New York.

Career highlights: Being the founder of this agency, and the creator and practitioner of the discipline known as direct marketing.

Why are you good at what you do?: Dedication, imagination, creative skill.

Greatest influence: My now deceased author uncle, Isak Horowitz.

Fantasy business partner: The ones I had.

Biggest risk taken: Starting this agency on half a shoestring.

Best job outside advertising: Writing speeches for Franklin D. Roosevelt and his widow, Eleanor.

Favourite media: The New York Times, The New York Times Book Review, 60 Minutes, amazon.com.

Favourite gadget: Computer.

Clubs: Century Association, International Centre of Photography, visiting committee of the Rockefeller wing of the Metropolitan Museum of Art, founder of the International Center of Photography.

Most-admired politician: Senator Barack Obama.

How do you off-set your carbon footprint?: By enjoying the time spent with my wife. Living and working part of the year in the small hilltop village of Mougins in the south of France.

Perfect day: Waking up in the hilltop village of Mougins, with the scent of flowers, sunshine, and the beauty of my house with its view of the Alps, and the joys of the village, where Picasso and other creative painters and writers lived.

Fictional hero: Don Quixote.

Who should play you in the film of your life?: Don't know.

Hidden talent: I have used many, none are hidden, except perhaps an attempt at writing fiction.

Most expensive purchase: A sixteenth -century Chinese screen.

Desert island objects: A camera, a computer and a printer.

Lowdown: This DM veteran, and founder of the Wunderman network still gets rolled out for special occasions, and one such occasion will be the network's 50th birthday celebrations next year.

Y

YOUNG, AL

Job: Creative partner.

Company: St Luke's Commu-nications, 22 Dukes Road, London WC1H 9PN.

Work tel: +44 (0)20 7380 8888.

Born: 12 May 1965.

Career highlights: Whenever I see my work mentioned in media outside of the trade.

Why are you good at what you do?: I'm addicted to problem solving.

Greatest influence: The last great conversation I've had.

Fantasy business partner: The Hollywood producer Sam Spiegel. If the person you needed turned out to be dead, he'd just go and dig them up.

Biggest risk taken: Asking my father-in-law for my wife's hand in marriage.

Best job outside advertising: Selling cowboy boots on the King's Road to finance my placements. Face-to-face flogging to people with questionable taste.

Favourite media: The Guardian, 125 magazine, Phonejacker, Del.icio.us.com.

Favourite gadget: Mozilla Stumble.

Clubs: D&AD, RYA.

Most-admired politician: Ted Heath. Perhaps not a great politician, but he made sure he had plenty of time for his other interests.

How do you off-set your carbon footprint?: We off-set through the business. At home, I'm a compost fascist.

Perfect day: One where every team is in post-production with something brilliant.

Fictional hero: Steven Pressfield's interpretation of the Athenian General Alcibiades in the book Tides of War. As romantic as he is ruthless.

Who should play you in the film of your life?: Jimmy Stewart, but I'll need to speak to Sam Spiegel about that.

Hidden talent: I have an almost encyclopaedic knowledge of freshwater flora and fauna.

Most expensive purchase: A Tom Dixon Pylon table. It was the first piece of furniture my wife and I bought, and we could afford no more for at least three years.

Desert island objects: If I can't have full Nielson Holiday's beach front, I'll just have to make do with a dinghy, some notebooks and coconut moonshine.

Lowdown: After a quiet period at the innovations company What If, it's good to see Young back on adland's radar. He should fit in well with the executive creative director, Steve Henry.

Z

ZITTER, GUY

Job: Managing director, The Daily Mail, group commercial director, Associated Newspapers.

Company: Daily Mail and General Trust, Northcliffe House, 2 Derry Street, London W8 5TT.

Work tel: +44 (0)20 7938 6000.

Born: 1954.

Career highlights: Being vilified in Campaign seemed to get me lots of job offers.

Why are you good at what you do?: Focus, humour, no bullshit, more focus.

Greatest influence: Probably my father, although he died when I was 16.

Fantasy business partner: My wife might read this.

Biggest risk taken: Personally insuring Piper Alpha via Lloyds of London... without realising it.

Best job outside advertising: Owning and running a restaurant.

Favourite media: The Daily Mail, The Economist, House, Radio 4, Igloo.com.

Favourite gadget: Sunseeker Predator 85... but no-one has given me one yet.

Clubs: Harry's Bar, Mossimans, St Moritz Yacht Club.

Most-admired politician: Attila the Hun.

How do you off-set your carbon footprint?: I bicycle to work.

Perfect day: The old family dog's bowels behave. My wife tells me that she loves me. My son tells me that he loves me. My daughter tells me that she loves me. Circulation goes up. Advertising goes up. Profit goes up. A bottle of 1961 Petrus and a large Montecristo accompanied by laughter.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Jack Nicholson. But I'm not sure that he has sufficient capacity to enjoy himself.

Hidden talent: I am still trying to find it.

Most expensive purchase: Contents of the wine cellar.

Desert island objects: Bar, pool, aircon.

Lowdown: A connoisseur of the good things in life, the irrepressible Zitter is arguably one of the industry's most entertaining men to have lunch with, although a number of shrinking violets on the agency side often find some of his more robust opinions alarming. He doesn't suffer fools gladly.watch Manchester United beat Chelsea to win the Champions League Final.

Fictional hero: David Beckham.

Who should play you in the film of your life?: Would like to say Brad Pitt, but more likely to be Robin Williams.

Hidden talent: I'm an art director who can actually draw. I was told early in my career to keep this secret or I'd end up as a visualiser.

Most expensive purchase: Some land in France that one day I will design and build a house on.

Desert island objects: My wife Beth, and my daughters, Charlotte and Chloe.

Lowdown: Wilmont agonised over the decision to part with Naked in June, but few doubt he's been offered a peach of an opportunity to succeed Andrew Fraser as DraftFCB's creative director. Can he make it count? He will certainly need to bring some transatlantic flair to offset the data-crunching machine of Howard Draft's empire.

WILSHER, KARINA

Job: Managing director, Fallon, London.

Company: Fallon London, 67-69 Beak Street, London W1F 9SW.

Work tel: +44 (0)20 7494 9120.

Born: 12 June 1973.

Career highlights: The Scalextric "It's a boy thing" campaign at Lowe with Vince and Paul; joining (and staying) at Fallon; working with Rich and Andy.

Why are you good at what you do?: I get on with it.

Greatest influence: My mum.

Fantasy business partner: Alan Yau.

Biggest risk taken: Most recently, guaranteeing that we could build a car out of cake.

Best job outside advertising: Playing a chinese child prodigy in a 1980s children's TV series.

Favourite media: The Observer, Grazia, Curb Your Enthusiasm, Radio 1, YouTube.

Favourite gadget: My mobile phone.

Clubs: The Union.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Not well enough.

Perfect day: A sunny one.

Fictional hero: Tony Soprano.

Who should play you in the film of your life?: Mylene Klass, according to the Fallon doppelganger Facebook group.

Hidden talent: A mean right hook.

Most expensive purchase: Diamonds.

Desert island objects: Family photo album, iPod, pillow.

Lowdown: Fallon's impeccably turned-out managing director is incredibly calm and level headed, so much so, that she can be hard to read. Very comfortable in the testosterone-soaked atmosphere of the Fallon of old, it will be interesting to see how the agency changes under her management. She loves shoes, handbags and luxury travel in equal measures.

WILSON, KIRSTY

Job: Associate Director.

Company: MediaCom.

Tel: xxxx.

Address: 124 Theobalds Road, London, WC1X 8RX.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WISBEY, JOHN

Job: Chief Executive Officer.

Company: Publicis Blueprint.

Tel: xxxx.

Address: 23 Howland Street, London, W1A 1AQ.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WITHEROW, JOHN

Job: Editor.

Company: The Sunday Times.

Tel: xxxx.

Address: 1 Pennington Street, London, E98 1ST.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WNEK, MARK

Job: Chairmand & Chief Creative Officer.

Company: Lowe New York.

Tel: xxxx.

Address: 150 East 2nd Street, New York, NY 10017 5612.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WOOD, ANDREW

Job: Visual FX artist, The Mill.

Company: The Mill, 40-41 Great Marlborough Street, London W1F 7JQ.

Work tel: +44 (0)20 7287 4041.

Born: Jessops Hospital, Sheffield, South Yorkshire.

Career highlights: Collecting three separate D&AD Pencils, specifically for visual FX.

Why are you good at what you do?: I guess it's because I really care about doing things right.

watch Manchester United beat Chelsea to win the Champions League Final.

Fictional hero: David Beckham.

Who should play you in the film of your life?: Would like to say Brad Pitt, but more likely to be Robin Williams.

Hidden talent: I'm an art director who can actually draw. I was told early in my career to keep this secret or I'd end up as a visualiser.

Most expensive purchase: Some land in France that one day I will design and build a house on.

Desert island objects: My wife Beth, and my daughters, Charlotte and Chloe.

Lowdown: Wilmont agonised over the decision to part with Naked in June, but few doubt he's been offered a peach of an opportunity to succeed Andrew Fraser as DraftFCB's creative director. Can he make it count? He will certainly need to bring some transatlantic flair to offset the data-crunching machine of Howard Draft's empire.

WILSHER, KARINA

Job: Managing director, Fallon, London.

Company: Fallon London, 67-69 Beak Street, London W1F 9SW.

Work tel: +44 (0)20 7494 9120.

Born: 12 June 1973.

Career highlights: The Scalextric "It's a boy thing" campaign at Lowe with Vince and Paul; joining (and staying) at Fallon; working with Rich and Andy.

Why are you good at what you do?: I get on with it.

Greatest influence: My mum.

Fantasy business partner: Alan Yau.

Biggest risk taken: Most recently, guaranteeing that we could build a car out of cake.

Best job outside advertising: Playing a chinese child prodigy in a 1980s children's TV series.

Favourite media: The Observer, Grazia, Curb Your Enthusiasm, Radio 1, YouTube.

Favourite gadget: My mobile phone.

Clubs: The Union.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Not well enough.

Perfect day: A sunny one.

Fictional hero: Tony Soprano.

Who should play you in the film of your life?: Mylene Klass, according to the Fallon doppelganger Facebook group.

Hidden talent: A mean right hook.

Most expensive purchase: Diamonds.

Desert island objects: Family photo album, iPod, pillow.

Lowdown: Fallon's impeccably turned-out managing director is incredibly calm and level headed, so much so, that she can be hard to read. Very comfortable in the testosterone-soaked atmosphere of the Fallon of old, it will be interesting to see how the agency changes under her management. She loves shoes, handbags and luxury travel in equal measures.

WILSON, KIRSTY

Job: Associate Director.

Company: MediaCom.

Tel: xxxx.

Address: 124 Theobalds Road, London, WC1X 8RX.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WISBEY, JOHN

Job: Chief Executive Officer.

Company: Publicis Blueprint.

Tel: xxxx.

Address: 23 Howland Street, London, W1A 1AQ.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WITHEROW, JOHN

Job: Editor.

Company: The Sunday Times.

Tel: xxxx.

Address: 1 Pennington Street, London, E98 1ST.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WNEK, MARK

Job: Chairmand & Chief Creative Officer.

Company: Lowe New York.

Tel: xxxx.

Address: 150 East 2nd Street, New York, NY 10017 5612.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WOOD, ANDREW

Job: Visual FX artist, The Mill.

Company: The Mill, 40-41 Great Marlborough Street, London W1F 7JQ.

Work tel: +44 (0)20 7287 4041.

Born: Jessops Hospital, Sheffield, South Yorkshire.

Career highlights: Collecting three separate D&AD Pencils, specifically for visual FX.

Why are you good at what you do?: I guess it's because I really care about doing things right.

Greatest influence: Dave Luds. A great leveller, when you get ideas above your station.

Fantasy business partner: I'm sure that Bill Gates would be a good place to start.

Biggest risk taken: I think that putting your neck and reputation on the line every time you take on a difficult project is risky.

Best job outside advertising: I used to help to kill 300 turkeys an hour on a poultry farm.

Favourite media: The Independent, Classic Rock, Countryfile, The Dividing Line, marillion.com.

Favourite gadget: Either my Perfect Solutions Electronic Coin Sorter or my Oregon Scientific Alarm clock.

Clubs: Web UK (Marillion fan club) and Campaign for Real Ale (CAMRA).

Most-admired politician: Mrs Thatcher. She made a decision and just got on with it, rather than chaffing on endlessly and achieving nothing.

How do you off-set your carbon footprint?: I don't buy into this media/political fad. Obviously, I'm fully aware we are fucking up the planet, but I'm not too happy about being dictated to by politicians who have wasted my taxes and are now using this issue to balance their books.

Perfect day: You can't beat a good lash-up.

Fictional hero: Alan Partridge. The best one-liners.

Who should play you in the film of your life?: Me?

Hidden talent: I can identify flavours of Walkers Crisps by look alone.

Most expensive purchase: My annual rail pass, which is a bloody fortune!

Desert island objects: Laptop, camera, iPod.

Lowdown: Better known as Barnsley, The Mill's star Flame artist is straight-talking and almost completely devoid of advertising bravado. After wife, children and work, his twin passions are Barnsley FC and the deeply unfashionable Marillion.

WOODFORD, STEPHEN

Job: Group Chief Executive.

Company: DDB London.

Tel: xxxx.

Address: 12 Bishops Bridge Road, London, W2 6AA.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WOODS, DAVE

Job: Execitive creative director, RMG Connect.

Company: RMG Connect, 1 Knightbridge Green, London, SW1X 7NW.

Work tel: +44 020 7656 7310.

Born: Lincoln, England.

Career highlights: Campaign's Direct Agency of the Year, 2004. Chairman of Campaign Direct Awards, 2007. Also, once did a voiceover recording with Spike Milligan.

Why are you good at what you do?: Passionate and competitive.

Greatest influence: Dr K Ronenburg.

Fantasy business partner: David Attenborough.

Biggest risk taken: Marrying my wife.

Best job outside advertising: Writing a book in my spare time.

Favourite media: The Sunday Times, New Scientist, Cold Case, Radio Five Live, galaxyzoo.org.

Favourite gadget: My stapler.

Clubs: Holmes Place.

Most-admired politician: Winston Churchill. Taking charge and galvanising the whole nation.

How do you off-set your carbon footprint?: A "six-schoolgirl" school run.

Perfect day: Natural History Museum (am) Science Museum (pm).

Fictional hero: Artemis Fowl.

Who should play you in the film of your life?: George Clooney, of course.

Hidden talent: Lawn expert.

Most expensive purchase: My wife's engagement ring.

Desert island objects: My wife. Her ring. My stapler.

Lowdown: Woods has made a dramatic leap this year, leaving his creative partner, Pete Harle, and jumping from the Claydon Heeley ship to join RMG Connect, an agency in flux. Woods will need to use his creative talents to up the standard of creative here.

WOODSIDE, DENNIS

Job: Managing Director.

Company: Google UK.

Tel: xxxx.

Address: Gelgrave House, 76 Buckingham Palace Road, London, SW1Y 5LP.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WOOTTON, BOB

Job: Director of channels and content, ISBA.

Company: ISBA, 1b Portland Place, London W1B 1PN.

Work tel: +44 (0)20 7291 9020.

Born: London.

Career highlights: A stint at the early WCRS; helping make Horner Collis & Kirvan a success, then getting ISBA back on the map.

Why are you good at what you do?: It marries my experience, personality and interests.

Greatest influence: John Horner.

Fantasy business partner: Johnny Hornby or Wayne Arnold.

Biggest risk taken: Starting my own business.

Best job outside advertising: Part-time rock god.

Favourite media: The Guardian, Vintage Guitar (sorry), Newsnight, Xfm, Gbase.

Favourite gadget: Planet Waves SOS guitar tuner.

Clubs: RAC, RSA.

Most-admired politician: Margaret Thatcher, for her leadership and conviction.

How do you off-set your carbon footprint?: Climate Care.

Perfect day: Lunch alfresco with family, friends and music.

Fictional hero: The Silver Surfer.

Who should play you in the film of your life?: Terence Stamp.

Hidden talent: If I knew, I'd be earning from it.

Most expensive purchase: A guitar.

Desert island objects: A guitar, a mobile and a laptop.

Lowdown: Fastidious and well-ordered, Wootton is never short of an opinion or several. His buttoned-down approach has always seemed somewhat at odds with a bohemian streak that involves playing electric guitar with other 70s rock aficionados.

WREN, JOHN

Job: President and Chief Executive.

Company: Omnicom Group.

Tel: xxxx.

Address: 437 Madison Avenue, New York, NY 10022.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WRIGHT, JOHN

Job: xxxx.

Company: Saatchi & Saatchi.

Tel: xxxx.

Address: 80 Charlotte Street, London, W1A 1AQ.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WRIGHT, LEE

Job: Managing director, Dare.

Company: Dare, 13-14 Margaret Street, London W1W 8RN.

Work tel: +44 (0)20 7299 3000.

Born: May 1973.

Career highlights: Graduate trainee, Modem Media, 1993 to 1995. Account director to head of account management and new business director, Tribal DDB, 1995 to 2003. Managing director, Grand Union, 2003 to 2005. Managing director, Dare, 2006 to present. Chair of the IPA digital marketing group (creative).

Why are you good at what you do?: Keen(ish) intellect, irresistible charm, steely will and a Midlands work ethic. And very few friends outside of work.

Greatest influence: My parents. All of them. I have lots.

Fantasy business partner: A Harvard MBA with impeccable contacts, unlimited family wealth, the looks of George Clooney, and a relentless appetite for failure.

Biggest risk taken: I once left my BlackBerry

at home. Crazy.

Best job outside advertising: Waitress. Of some distinction.

Favourite media: Saturday's Daily Telegraph, Vanity Fair, Grey's Anatomy, Radio 4, Ocado.

Favourite gadget: Bulldog clips. I'm obsessed with them. I'm a neat freak.

Clubs: None. Note to self: become member of impressive club.

Most-admired politician: Jed Bartlet, the president in The West Wing. I'm not so keen on the real ones.

How do you off-set your carbon footprint?: His 'n' hers Marin mountain bikes.

Perfect day: Incisive strategic debate with colleagues. Complex interpersonal management challenges. Tipsy by 8pm.

Fictional hero: Reese Witherspoon in Legally Blonde.

Who should play you in the film of your life?: Optimistically, Meg Ryan. Realistically, Pauline Calf.

Hidden talent: My ankles.

Most expensive purchase: A print from Nelly Duff (www.nellyduff.com).

Desert island objects: A digital radio, Etch A Sketch and ghds for that all-important rescue photo-op.

Lowdown: xxxx.

WRIGHT, MARTIN

Job: President.

Company: FCBi Europe.

Tel: xxxx.

Address: 55 Newman Street, London, W1T 3EB.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WRIGHT, TONY

Job: Chairman, Lowe Worldwide.

Company: Lowe Worldwide, 150 East 42nd Street, New York 10017.

Work tel: +1 212 605 8000.

Born: 22 August 1960.

Career highlights: Inspiration behind Energizer Bunny, Chiat/Day LA, first planner in US Advertising Hall of Achievement (Ogilvy New York), agency start-ups with Andy Berlin and Tom McElligott, joining Lowe January 2005.

Why are you good at what you do?: Passion and indifferene in equal measure.

Greatest influence: Professionally, Lee Claw.

Fantasy business partner: Jean Nouvel.

Biggest risk taken: Continuing to put my faith in talent and decency.

Best job outside advertising: A waiter at the Romy Haag transvestite cabaret in West Berlin.

Favourite media: The Independent, Prospect, Boogie Beebies, Radio 4, The Huffington Post.

Favourite gadget: The Nokia N95.

Clubs: Always preferred individuals to clubs.

Most-admired politician: Rigoberta Menchu. My children are from Guatamala, so her courage means a lot to me.

How do you off-set your carbon footprint?: I am not a huge fan of pointless symbolism.

Perfect day: Rainy day, Paris and my partner and children.

Fictional hero: HMS Castorp in The Magic Mountain.

Who should play you in the film of your life?: Catherine Deneuve in drag.

Hidden talent: Persuasion routed in empathy.

Most expensive purchase: Paintings by Duncan Grant.

Desert island objects: A raft to get off the island. A plane to get off the island. A boat to get off the island.

Lowdown: There were raised eyebrows in Lowe when the former planner was appointed to run the network - after all, he'd never run an agency. Working alongside Gatfield, he's settled into the chairman's role and has put the Garry Lace affair behind him.

WUNDERMAN, LESTER

Job: Chairman Emeritus and Founder.

Company: Wunderman.

Tel: xxxx.

Address: 285 Madison Avenue, New York, 10017.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

WYSE, SARAH

Job: Chief Executive.

Company: Forward Publishing.

Tel: xxxx.

Address: 84-86 Regent Street, London, W1R 6DD.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

Y

YOUNG, AL

Job: Creative partner, St Luke's Commu-nications.

Company: St Luke's Commu-nications, 22 Dukes Road, London WC1H 9PN.

Work tel: +44 (0)20 7380 8888.

Born: 12 May 1965.

Career highlights: Whenever I see my work mentioned in media outside of the trade. It shows we've managed to get under someone's skin.

Why are you good at what you do?: I'm addicted to problem solving.

Greatest influence: The last great conversation I've had.

Fantasy business partner: The Hollywood producer Sam Spiegel. If the person you needed turned out to be dead, he'd just go and dig them up.

Biggest risk taken: Asking my father-in-law for my wife's hand in marriage.

Best job outside advertising: Selling cowboy boots on the King's Road to finance my placements. Face-to-face flogging to people with questionable taste.

Favourite media: The Guardian, 125 magazine, Phonejacker, Del.icio.us.com.

Favourite gadget: Mozilla Stumble.

Clubs: D&AD, RYA.

Most-admired politician: Ted Heath. Perhaps not a great politician, but he made sure he had plenty of time for his other interests.

How do you off-set your carbon footprint?: We off-set through the business. At home, I'm a compost fascist.

Perfect day: One where every team is in post-production with something brilliant.

Fictional hero: Steven Pressfield's interpretation of the Athenian General Alcibiades in the book Tides of War. As romantic as he is ruthless.

Who should play you in the film of your life?: Jimmy Stewart, but I'll need to speak to Sam Spiegel about that.

Hidden talent: I have an almost encyclopaedic knowledge of freshwater flora and fauna.

Most expensive purchase: A Tom Dixon Pylon table. It was the first piece of furniture my wife and I bought, and we could afford no more for at least three years.

Desert island objects: If I can't have full Nielson Holiday's beach front, I'll just have to make do with a dinghy, some notebooks and coconut moonshine.

Lowdown: xxxx.

Z

ZACHARIAS, IVAN

Job: Director.

Company: Stink.

Tel: xxxx.

Address: 87 Lancaster Road, London, W11 1QQ.

Job: xxxx.

Company: xxxx.

Work tel: xxxx.

Born: xxxx.

Career highlights: xxxx.

Why are you good at what you do?: xxxx.

Greatest influence: xxxx.

Fantasy business partner: xxxx.

Biggest risk taken: xxxx.

Best job outside advertising: xxxx.

Favourite media: xxxx.

Favourite gadget: xxxx.

Clubs: xxxx.

Most-admired politician: xxxx.

How do you off-set your carbon footprint?: xxxx.

Perfect day: xxxx.

Fictional hero: xxxx.

Who should play you in the film of your life?: xxxx.

Hidden talent: xxxx.

Most expensive purchase: xxxx.

Desert island objects: xxxx.

Lowdown: xxxx.

ZITTER, GUY

Job: Managing director, The Daily Mail, group commercial director, Associated Newspapers.

Company: Daily Mail and General Trust, Northcliffe House, 2 Derry Street, London W8 5TT.

Work tel: +44 (0)20 7938 6000.

Born: 1954.

Career highlights: Being vilified in Campaign seemed to get me lots of job offers.

Why are you good at what you do?: Focus, humour, no bullshit, more focus.

Greatest influence: Probably my father, although he died when I was 16.

Fantasy business partner: My wife might read this.

Biggest risk taken: Personally insuring Piper Alpha via Lloyds of London... without realising it.

Best job outside advertising: Owning and running a restaurant.

Favourite media: The Daily Mail, The Economist, House, Radio 4, Igloo.com.

Favourite gadget: Sunseeker Predator 85... but no-one has given me one yet.

Clubs: Harry's Bar, Mossimans, St Moritz Yacht Club.

Most-admired politician: Attila the Hun.

How do you off-set your carbon footprint?: I bicycle to work.

Perfect day: The old family dog's bowels behave. My wife tells me that she loves me. My son tells me that he loves me. My daughter tells me that she loves me. Circulation goes up. Advertising goes up. Profit goes up. A bottle of 1961 Petrus and a large Montecristo accompanied by laughter.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Jack Nicholson, but I am not sure that he has sufficient capacity to enjoy himself.

Hidden talent: I am still trying to find it.

Most expensive purchase: Contents of the wine cellar.

Desert island objects: Bar, pool, aircon.

Lowdown: xxxx.Name Stuart Taylor

How do you off-set your carbon footprint? .

What's your perfect day?

Who's your fictional hero?

Who should play you in the film of your life?

What's your hidden talent? .

REDWOOD, DAVE

negotiation, nice customer lunch, and smashing sales targets. Personally: skiing with my children.

Fictional hero: Biggles.

Who should play you in the film of your life?: My wife would like it to be Jude Law, but, sadly, it would be more likely Sid James.

Hidden talent: I have many, but they're well hidden!

Most expensive purchase: My children's education.

Desert island objects: iPod, fishing rod, motor launch.

Lowdown: Buyers continue to find Wildman's drive and enthusiasm refreshing, and he has proved more than able to continue the IDS tradition of making up for its lack of clout by being fleet of foot and innovative in its approach. And who knows, this time next year, perhaps Wildman and IDS will be selling ITV.

WILKINS, JON

Job: Founding partner.

Company: Naked Commu-nications, 159/173 St John Street, London EC1V 4QJ.

Work tel: +44 (0)20 7336 8084.

Born: 1966. I was a World Cup baby.

Career highlights: Still starting Naked with my mates.

Why are you good at what you do?: I'm a clear thinker, and gregarious.

Greatest influence: Jose Mourinho.

Fantasy business partner: Jose Mourinho.

Biggest risk taken: Probably starting Naked.

Best job outside advertising: A short stint as Baloo the Bear at Disneyland Paris.

Favourite media: The Guardian, Mojo, Lost, Heart, www.chelseafc.co.uk.

Favourite gadget: I'm a CrackBerry man.

Clubs: Chelsea.

Most-admired politician: Al Gore seems smart.

How do you off-set your carbon footprint?: I recycle.

Perfect day: Playing with my twin boys and my wife.

Fictional hero: 007.

Who should play you in the film of your life?: Matt Dillon.

Hidden talent: I'm not bad on the violin.

Most expensive purchase: Probably a holiday.

Desert island objects: My lovely wife, Lara, and my twin boys, Max and Alfie. That's three in total.

Lowdown: Wilkins spent some time out on paternity leave after his wife gave birth to twins. It will be interesting to see how much family commitments distract him from his unwavering support for Chelsea.

WILLIAMS, DYLAN

Job: Strategy director.

Company: Mother, 10 Redchurch Street, London E2 7DD.

Work tel: +44 (0)20 7012 1999.

Born: 1 September 1972.

Career highlights: Some ads, awards, jobs and that. And I watched Jim Carroll.

Why are you good at what you do?: I'm not anchored by empiricism.

Greatest influence: Complacency.

Fantasy business partner: Stan Lee.

Biggest risk taken: Handing my shares in Bartle Bogle Hegarty back in order to join Grey's management team wasn't my smartest move in retrospect.

Best job outside advertising: Abbo's Window Cleaning Services. The afternoon round. No bays. No Georgian panels. Endless laughter.

Favourite media: The Sun and The Guardian - can't have one without the other. Horse & Hound at the moment. Match of the Day. Mike Allan on Smooth FM. Swinemagazine.co.uk.

Favourite gadget: My drill.

Clubs: Soho House, Koptalk.co.uk.

Most-admired politician: John Profumo. Crucified over Christine Keeler. I admire the way he rebuilt his sense of self, quietly and without fanfare, through his work

in Tower Hamlets over the following 30 years.

How do you off-set your carbon footprint?: Like everybody else. I buy from companies that outsource to poor kids forced to use handpumps.

Perfect day: Mid-morning chat with Pappi in Highbury Fields, then down to the stables to watch my girlfriend ride. Then a country pub for pints while watching Liverpool smash Chelsea. Preferably in the Champions League again.

Fictional hero: Luke Rhinehart.

Who should play you in the film of your life?: Bit much, that.

Hidden talent: I can sleep soundly in disabled toilets.

Most expensive purchase: The Uncanny X Men number 1.

Desert island objects: House, telly, boat.

Lowdown: Williams is the strategic powerhouse at Mother, but he's also been a driving force in keeping the agency's creative edge. His wildman reputation has been toned down in recent years because the global demands of big accounts have curtailed his "work hard, play hard" lifestyle. Commentates on culture and communications on behalf of Esquire, and is on the Cool Brands council, although friends say neither have had a positive effect on his wardrobe.

WILLIAMS, JON

Job: Head of digital (creative).

Company: Beattie McGuinness Bungay, 6 Shorts Gardens, London WC2H 9AH.

Work tel: +44 (0)20 7632 0400.

Born: Manchester.

Career highlights: First creative directorship in 1996; first truly interactive TV ad in the world in 2003; first gold Lion in 2003; first Pencil in 2004; first agency to run in 2006; first time in Campaign's Top Ten Digital Talent in 2006; first time in The A List in 2007.

Why are you good at what you do?: I am comfortable with ambiguity.

Greatest influence: My family.

Fantasy business partner: Charlemagne.

Biggest risk taken: At the time, switching from writing 30s or 60s to banners.

Best job outside advertising: Forklift truck driver. Enormous diesel Caterpillar with no brakes. Good training for digital.

Favourite media: The Times, Monkey, whatever's on my Sky+, Radio 4, stumbleupon.com (but it changes daily).

Favourite gadget: Charles Babbage's The Difference Engine.

Clubs: Manchester City Football Club, D&AD, The Scotch Whisky Appreciation Society, RSA, Facebook, LinkedIn.

Most-admired politician: Vladimir Ilyich Ulyanov Lenin. Best delivery of a viral idea. Ever.

How do you off-set your carbon footprint?: I have stopped smoking.

Perfect day: Tomorrow.

Fictional hero: Hiro Protagonist.

Who should play you in the film of your life?: Someone younger, thinner and prettier.

Hidden talent: As yet, it's still undiscovered.

Most expensive purchase: An island. Sadly, only in Second Life.

Desert island objects: Riva Aquarama...er, that's all.

Lowdown: Williams will be one of the most important cogs in the machine as BMB's pledge to be anything but traditional starts winning the agency more business.

WILLIAMS, STEVE

Job: Chief executive.

Company: OMD Group, 16 Bishop's Bridge Road, London W2 6AA.

Work tel: +44 (0)20 7893 4893.

Born: 1965.

Career highlights: Bates to OMD, working with some great people along the way; and a bit of travelling in between.

Why are you good at what you do?: Failure is not an option.

Greatest influence: Babs. She never stops "influencing" me!

Fantasy business partner: Jim Heskett.

Biggest risk taken: Making JA managing director.

Best job outside advertising: Coaching children's football.

Favourite media: The Observer, Arena, Top Gear, Radio 4, iTunes.

Favourite gadget: Still the iPod.

Clubs: Home House and Crystal Palace FC.

Most-admired politician: None of them, particularly.

How do you off-set your carbon footprint?: I drive a very low-powered car.

Perfect day: Plenty of shuteye; lots of laughter; interesting food; and a glass of wine.

Fictional hero: Barney Rubble.

Who should play you in the film of your life?: Steve McQueen (so my PA tells me...).

Hidden talent: I can cook and swear like Gordon Ramsay.

Most expensive purchase: The cumulative cost of my son's football boots; art and watches.

Desert island objects: iPod, CyberShot and a hammock.

Lowdown: Williams replaced Nick Manning in the OMD group role and enjoyed a successful first year. Good new business performance, the launch of a new planning positioning and an office move were some of the events of the year.

WILLIAMSON, LUKE

Job: Creative director.

Company: WCRS, 5 Golden Square, London W1F 9BS.

Work tel: +44 (0)20 7806 5000.

Born: Febuary 1973.

Career highlights: Dr Pepper, Orange Gold Spots, Selfridges 'Sale' POS.

Why are you good at what you do?: Because I work hard to think how a consumer engages with our ideas.

Greatest influence: The idea of Bauhaus, people, comic strips, stuff.

Fantasy business partner: Yan, but with horse legs, so I could ride him to meetings.

Biggest risk taken: I ollied a very high ledge when I was 19 - it was a very silly thing to do.

Best job outside advertising: Building (labourer).

Favourite media: The Independent, Mark, Futurama, Radio 2, 6 Music, eBay.

Favourite gadget: My bike.

Clubs: Century.

Most-admired politician: Not sure about that one.

How do you off-set your carbon footprint?: Recycling and cycling.

Perfect day: Hanging out at home with the family and tinkering with my bike in the garage while drinking wine.

Fictional hero: Charlie Brown.

Who should play you in the film of your life?: Paul Giamatti, apparently.

Hidden talent: Art direction.

Most expensive purchase: Probably tailoring, which if you met me, you wouldn't believe.

Desert island objects: A boat, a phone and sun cream.

Lowdown: Under the guidance of Leon Jaume, Williamson has really begun to flourish. The Sky work is quickly turning into the agency's best creative account, and that is mainly down to Williamson and his buddy.

WILLOTT, ROBERT

Job: Director and editor.

Company: Fintellect, The Old Royal Oak, High Street, Blockley, Gloucestershire GL56 9EX.

Work tel: +44 (0)1386 700361.

Born: 9 March 1942.

Career highlights: Partner in a West End accountancy firm 1968; launch editor.

Why are you good at what you do?: I'm inquisitive and persistent in trying to get to, and communicate, the truth about situations.

Greatest influence: My father and mother.

Fantasy business partner: Sir Henry Royce.

Biggest risk taken: Giving up an accountancy partnership at 27 to launch.

Best job outside advertising: Hard to choose. Probably starting up and running Willott Kingston Smith.

Favourite media: The Guardian, Campaign, Newsnight, Terry Wogan on Radio 2, www.companieshouse.gov.uk.

Favourite gadget: TV that appears from the floor.

Clubs: Naunton Downs Golf Club.

Most-admired politician: Winston Churchill and Nelson Mandela. Both had principles and guts.

How do you off-set your carbon footprint?: Refusing to light the barbeque.

Perfect day: Good company, good food and good weather in the Cotswolds.

Fictional hero: Jean Valjean.

Who should play you in the film of your life?: Peter O'Toole.

Hidden talent: Acting (but not everyone would agree).

Most expensive purchase: My wife, but she's worth it.

Desert island objects: Boil-in-the-bag sausage toad, The Bible, and a compilation of all the best musical shows.

Lowdown: One of adland's most plugged-in observers, Willott's viewpoint is well worth hearing.

WILMONT, LOGAN

Job: Executive creative director.

Company: DraftFCB, 55 Newman Street, London W1T 3EB.

Work tel: +44 (0)20 3048 0000.

Born: Longer ago than I can comprehend.

Career highlights: My first gold Lion at Cannes.

Why are you good at what you do?: Optimism and resilience.

Greatest influence: Robson Davidson, my A-level history teacher (everything is socio-economic), and Billy Mawhinney, my lecturer at art college in Belfast and later, one of London's top creative talents. My wife's love of nice clothes.

Fantasy business partner: Simon Fuller.

Biggest risk taken: Leaving Belfast for London. Leaving London for New York.

Best job outside advertising: Labourer on building sites.

Favourite media: The Guardian or The New York Times, Carlos on Virgin Upper Class, American Idol (70,000,000 text votes in the final - extraordinary), Radio Five Live, Google.

Favourite gadget: Sadly, my CrackBerry.

Clubs: Undisclosed.

Most-admired politician: John F Kennedy. He dared.

How do you off-set your carbon footprint?: Not well enough.

Perfect day: Woken by the children, run on the beach, call the office (everything's great), barbecue for large group of friends, put children to bed, then watch Manchester United beat Chelsea to win the Champions League Final.

Fictional hero: David Beckham.

Who should play you in the film of your life?: Would like to say Brad Pitt, but more likely to be Robin Williams.

Hidden talent: I'm an art director who can actually draw. I was told early in my career to keep this secret or I'd end up as a visualiser.

Most expensive purchase: Some land in France that one day I will design and build a house on.

Desert island objects: My wife Beth, and my daughters, Charlotte and Chloe.

Lowdown: Wilmont agonised over the decision to part with Naked in June, but few doubt he's got a peach of a chance to succeed Andrew Fraser as DraftFCB's creative director. Can he make it count?

WILSHER, KARINA

Job: Managing director.

Company: Fallon London, 67-69 Beak Street, London W1F 9SW.

Work tel: +44 (0)20 7494 9120.

Born: 12 June 1973.

Career highlights: The Scalextric "It's a boy thing" campaign at Lowe with Vince and Paul; joining (and staying) at Fallon; working with Rich and Andy.

Why are you good at what you do?: I get on with it.

Greatest influence: My mum.

Fantasy business partner: Alan Yau.

Biggest risk taken: Guaranteeing that we could build a car out of cake.

Best job outside advertising: Playing a chinese child prodigy in a 1980s children's TV series.

Favourite media: The Observer, Grazia, Curb Your Enthusiasm, Radio 1, YouTube.

Favourite gadget: My mobile phone.

Clubs: The Union.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Not well enough.

Perfect day: A sunny one.

Fictional hero: Tony Soprano.

Who should play you in the film of your life?: Mylene Klass, the Fallon doppelganger Facebook group says.

Hidden talent: A mean right hook.

Most expensive purchase: Diamonds.

Desert island objects: Family photo album, iPod, pillow.

Lowdown: Fallon's managing director is calm and level headed. It will be very interesting to see how the agency changes under her management. She loves shoes, handbags and luxury travel in equal measures.

WITHEROW, JOHN

Job: Editor.

Company: The Sunday Times, 1 Virginia Street, London E98 1ST.

Work tel: +44 (0)20 7782 5641.

Born: 20 January 1952.

Career highlights: Avoiding (just) being slugged by John Prescott.

Why are you good at what you do?: Assembling a great team (who do what they're told).

Greatest influence: Von Clausewitz.

Fantasy business partner: Mark Zuckerberg.

Biggest risk taken: Eating in the canteen.

Best job outside advertising: Motorcycle messenger.

Favourite media: The Sunday Times (of course), The Economist, Californication, Radio 4, 007atomicmartinis.com.

Favourite gadget: Compass.

Clubs: Hospital, Electric House, Century, Campden Hill Tennis Club, Hurlingham.

Most-admired politician: No-one comes to mind.

How do you off-set your carbon footprint?: I don't, but I do drive a hybrid car.

Perfect day: A game of tennis, lunch on the terrace and an exhilarating sail.

Fictional hero: Flashman.

Who should play you in the film of your life?: Homer Simpson.

Hidden talent: Cross-court forehand.

Most expensive purchase: A mini grand piano.

Desert island objects: The internet, floss, a canoe.

Lowdown: Witherow has been editor of The Sunday Times for 13 years, but rarely can he have faced more testing times. Significant circulation declines for the title are an unusual thing, but they continued for much of 2007. Witherow's newspaper remains a must for most press schedules, though.

WNEK, MARK

Job: Chairman and chief creative officer.

Company: Lowe North America, 150 East 42nd Street, New York, 10017.

Work tel: +1 212 605 8541.

Born: 1959.

Career highlights: Ogilvy; Lowe; Euro; Lowe; shifted untold products and services and won some awards.

Why are you good at what you do?: I never sleep.

Greatest influence: My wife, Sal.

Fantasy business partner: Sir Philip Green.

Biggest risk taken: Never take them.

Best job outside advertising: Newspaper columnist.

Favourite media: The Independent, The New Yorker, 30 Rock, XM, espn.com.

Favourite gadget: A dinosaur-shaped waffle iron.

Clubs: No time.

Most-admired politician: Hilary Clinton, for her strength and social conscience.

How do you off-set your carbon footprint?: Unsatisfactorily.

Perfect day: Anything which has my sons asleep by 6.00pm.

Fictional hero: Bernie Gunther.

Who should play you in the film of your life?: The big me, Ray Winstone; the skinny me, Willem Dafoe.

Hidden talent: Spotting talent.

Most expensive purchase: Sal's engagement ring.

Desert island objects: My three sons - they would have a blast.

Lowdown: Rumours persist Wnek will one day make a return to UK advertising. Certainly, his wit, drive and appetite for doing things differently have been missed here. Wnek remains that rare thing: a creative who's bigger than the work.

WOOD, ANDREW

Job: Visual FX artist.

Company: The Mill, 40-41 Great Marlborough Street, London W1F 7JQ.

Work tel: +44 (0)20 7287 4041.

Born: Jessops Hospital, Sheffield, South Yorkshire.

Career highlights: Collecting three separate D&AD Pencils, specifically for visual FX.

Why are you good at what you do?: I guess it's because I really care about doing things right.

Greatest influence: Dave Luds. A great leveller, when you get ideas above your station.

Fantasy business partner: I'm sure that Bill Gates would be a good place to start.

Biggest risk taken: I think that putting your neck and reputation on the line every time you take on a difficult project is risky.

Best job outside advertising: I used to help to kill 300 turkeys an hour on a poultry farm.

Favourite media: The Independent, Classic Rock, Countryfile, The Dividing Line, marillion.com.

Favourite gadget: Either my Perfect Solutions Electronic Coin Sorter or my Oregon Scientific Alarm clock.

Clubs: Web UK (Marillion fan club) and Campaign for Real Ale (CAMRA).

Most-admired politician: Mrs Thatcher. She made a decision and just got on with it, rather than chaffing on endlessly and achieving nothing.

How do you off-set your carbon footprint?: I don't buy into this media/political fad. I'm fully aware we are fucking up the planet, but I'm not too happy about being dictated to by politicians who have wasted my taxes and are now using this issue to balance their books.

Perfect day: You can't beat a good lash-up.

Fictional hero: Alan Partridge. The best one-liners.

Who should play you in the film of your life?: Me?

Hidden talent: I can identify flavours of Walkers Crisps by look alone.

Most expensive purchase: My annual rail pass, which is a bloody fortune!

Desert island objects: Laptop, camera, iPod.

Lowdown: Better known as "Barnsley", The Mill's star Flame artist is almost devoid of advertising bravado. After wife, children and work, his twin passions are Barnsley FC and the unfashionable Marillion.

WOODS, DAVE

Job: Executive creative director.

Company: RMG Connect, 1 Knightbridge Green, London, SW1X 7NW.

Work tel: +44 020 7656 7310.

Born: Lincoln, England.

Career highlights: Campaign's Direct Agency of the Year, 2004. Chairman of Campaign Direct Awards, 2007. Also, once did a voiceover recording with Spike Milligan.

Why are you good at what you do?: Passionate and competitive.

Greatest influence: Dr K Ronenburg.

Fantasy business partner: David Attenborough.

Biggest risk taken: Marrying my wife.

Best job outside advertising: Writing a book.

Favourite media: The Sunday Times, New Scientist, Cold Case, Radio Five Live, galaxyzoo.org.

Favourite gadget: My stapler.

Clubs: Holmes Place.

Most-admired politician: Winston Churchill. Taking charge and galvanising the whole nation.

How do you off-set your carbon footprint?: A "six-schoolgirl" school run.

Perfect day: Natural History Museum; Science Museum.

Fictional hero: Artemis Fowl.

Who should play you in the film of your life?: George Clooney.

Hidden talent: Lawn expert.

Most expensive purchase: My wife's engagement ring.

Desert island objects: My wife. Her ring. My stapler.

Lowdown: Woods has made a dramatic leap this year, leaving his creative partner, Pete Harle, and joining RMG Connect, an agency in flux. Woods will need to use his creative talents to up the standard of creative there.

WOOTTON, BOB

Job: Director of channels and content.

Company: ISBA,1b Portland Place, London W1B 1PN.

Work tel: +44 (0)20 7291 9020.

Born: London.

Career highlights: A stint at WCRS; helping make Horner Collis & Kirvan a success, then getting ISBA back on the map.

Why are you good at what you do?: It marries my experience, personality and interests.

Greatest influence: John Horner.

Fantasy business partner: Johnny Hornby or Wayne Arnold.

Biggest risk taken: Starting my own business.

Best job outside advertising: Part-time rock god.

Favourite media: The Guardian, Vintage Guitar (sorry), Newsnight, Xfm, Gbase.

Favourite gadget: Planet Waves SOS guitar tuner.

Clubs: RAC, RSA.

Most-admired politician: Margaret Thatcher, for her leadership and conviction.

How do you off-set your carbon footprint?: Climate Care.

Perfect day: Lunch alfresco with family, friends and music.

Fictional hero: The Silver Surfer.

Who should play you in the film of your life?: Terence Stamp.

Hidden talent: If I knew, I'd be earning from it.

Most expensive purchase: A guitar.

Desert island objects: A guitar, a mobile and a laptop.

Lowdown: The fastidious Wootton is never short of an opinion. His buttoned-down approach has always seemed somewhat at odds with a bohemian streak that involves playing electric guitar with other 70s rock aficionados.

WRIGHT, LEE

Job: Managing director.

Company: Dare, 13-14 Margaret Street, London W1W 8RN.

Work tel: +44 (0)20 7299 3000.

Born: May 1973.

Career highlights: Graduate trainee, Modem Media, 1993 to 1995. Account director to head of account management and new business director, Tribal DDB, 1995 to 2003. Managing director, Grand Union, 2003 to 2005. Managing director, Dare, 2006 to present. Chair of the IPA digital marketing group (creative).

Why are you good at what you do?: Keen(ish) intellect, charm, steely will and a Midlands work ethic. Very few friends outside of work.

Greatest influence: My parents. All of them.

Fantasy business partner: A Harvard MBA with impeccable contacts, unlimited family wealth, the looks of George Clooney, and a relentless appetite for failure.

Biggest risk taken: I once left my BlackBerry

at home. Crazy.

Best job outside advertising: Waitress. Of some distinction.

Favourite media: Saturday's Daily Telegraph, Vanity Fair, Grey's Anatomy, Radio 4, Ocado.

Favourite gadget: Bulldog clips. I'm obsessed with them. I'm a neat freak.

Clubs: None. Note to self: become member of impressive club.

Most-admired politician: Jed Bartlet, the president in The West Wing. I'm not so keen on the real ones.

How do you off-set your carbon footprint?: His 'n' hers Marin mountain bikes.

Perfect day: Incisive strategic debate with colleagues. Complex interpersonal management challenges. Tipsy by 8pm.

Fictional hero: Reese Witherspoon in Legally Blonde.

Who should play you in the film of your life?: Optimistically, Meg Ryan. Realistically, Pauline Calf.

Hidden talent: My ankles.

Most expensive purchase: A print from Nelly Duff (www.nellyduff.com).

Desert island objects: A digital radio, Etch A Sketch and ghds for that all-important rescue photo-op.

Lowdown: Dare's managing director is constantly being courted by traditional advertising agencies looking to poach her mixture of digital experience and client handling skills, but she's stayed loyal to the agency. It will take a lot to shift her, so get your cheque-book out.

WRIGHT, TONY

Job: Chairman.

Company: Lowe Worldwide, 150 East 42nd Street, New York 10017.

Work tel: +1 212 605 8000.

Born: 22 August 1960.

Career highlights: Inspiration behind Energizer Bunny, Chiat/Day LA, first planner in US Advertising Hall of Achievement (Ogilvy New York), agency start-ups with Andy Berlin and Tom McElligott, joining Lowe January 2005.

Why are you good at what you do?: Passion and indifference in equal measure.

Greatest influence: Professionally, Lee Claw.

Fantasy business partner: Jean Nouvel.

Biggest risk taken: Continuing to put my faith in talent and decency.

Best job outside advertising: A waiter at the Romy Haag transvestite cabaret in West Berlin.

Favourite media: The Independent, Prospect, Boogie Beebies, Radio 4, The Huffington Post.

Favourite gadget: Nokia N95.

Clubs: Always preferred individuals to clubs.

Most-admired politician: Rigoberta Menchu. My children are from Guatamala, so her courage means a lot to me.

How do you off-set your carbon footprint?: I am not a huge fan of pointless symbolism.

Perfect day: Rainy day, Paris, my partner and children.

Fictional hero: HMS Castorp in The Magic Mountain.

Who should play you in the film of your life?: Catherine Deneuve in drag.

Hidden talent: Persuasion routed in empathy.

Most expensive purchase: Paintings by Duncan Grant.

Desert island objects: A raft to get off the island. A plane to get off the island. A boat to get off the island.

Lowdown: Eyebrows rose in Lowe when the former planner was chosen to run the network - he'd never run an agency. Working alongside Gatfield, he's settled well into the role of chairman.

WUNDERMAN, LESTER

Job: Chairman emeritus.

Company: Wunderman, 285 Madison Avenue, New York, 10017.

Work tel: +1 212 941 3000.

Born: Bronx, New York.

Career highlights: Being the founder of this agency, and the creator and practitioner of the discipline known as direct marketing.

Why are you good at what you do?: Dedication, imagination, creative skill.

Greatest influence: My now deceased author uncle, Isak Horowitz.

Fantasy business partner: The ones I had.

Biggest risk taken: Starting this agency on half a shoestring.

Best job outside advertising: Writing speeches for Franklin D. Roosevelt and his widow, Eleanor.

Favourite media: The New York Times, The New York Times Book Review, 60 Minutes, amazon.com.

Favourite gadget: Computer.

Clubs: Century Association, International Centre of Photography, visiting committee of the Rockefeller wing of the Metropolitan Museum of Art, founder of the International Center of Photography.

Most-admired politician: Senator Barack Obama.

How do you off-set your carbon footprint?: By enjoying the time spent with my wife. Living and working part of the year in the small hilltop village of Mougins in the south of France.

Perfect day: Waking up in the hilltop village of Mougins, with the scent of flowers, sunshine, and the beauty of my house with its view of the Alps, and the joys of the village, where Picasso and other creative painters and writers lived.

Fictional hero: Don Quixote.

Who should play you in the film of your life?: Don't know.

Hidden talent: I have used many, none are hidden, except perhaps an attempt at writing fiction.

Most expensive purchase: A sixteenth -century Chinese screen.

Desert island objects: A camera, a computer and a printer.

Lowdown: This DM veteran, and founder of the Wunderman network still gets rolled out for special occasions, and one such occasion will be the network's 50th birthday celebrations next year.

Y

YOUNG, AL

Job: Creative partner.

Company: St Luke's Commu-nications, 22 Dukes Road, London WC1H 9PN.

Work tel: +44 (0)20 7380 8888.

Born: 12 May 1965.

Career highlights: Whenever I see my work mentioned in media outside of the trade.

Why are you good at what you do?: I'm addicted to problem solving.

Greatest influence: The last great conversation I've had.

Fantasy business partner: The Hollywood producer Sam Spiegel. If the person you needed turned out to be dead, he'd just go and dig them up.

Biggest risk taken: Asking my father-in-law for my wife's hand in marriage.

Best job outside advertising: Selling cowboy boots on the King's Road to finance my placements. Face-to-face flogging to people with questionable taste.

Favourite media: The Guardian, 125 magazine, Phonejacker, Del.icio.us.com.

Favourite gadget: Mozilla Stumble.

Clubs: D&AD, RYA.

Most-admired politician: Ted Heath. Perhaps not a great politician, but he made sure he had plenty of time for his other interests.

How do you off-set your carbon footprint?: We off-set through the business. At home, I'm a compost fascist.

Perfect day: One where every team is in post-production with something brilliant.

Fictional hero: Steven Pressfield's interpretation of the Athenian General Alcibiades in the book Tides of War. As romantic as he is ruthless.

Who should play you in the film of your life?: Jimmy Stewart, but I'll need to speak to Sam Spiegel about that.

Hidden talent: I have an almost encyclopaedic knowledge of freshwater flora and fauna.

Most expensive purchase: A Tom Dixon Pylon table. It was the first piece of furniture my wife and I bought, and we could afford no more for at least three years.

Desert island objects: If I can't have full Nielson Holiday's beach front, I'll just have to make do with a dinghy, some notebooks and coconut moonshine.

Lowdown: After a quiet period at the innovations company What If, it's good to see Young back on adland's radar. He should fit in well with the executive creative director, Steve Henry.

Z

ZITTER, GUY

Job: Managing director, The Daily Mail, group commercial director, Associated Newspapers.

Company: Daily Mail and General Trust, Northcliffe House, 2 Derry Street, London W8 5TT.

Work tel: +44 (0)20 7938 6000.

Born: 1954.

Career highlights: Being vilified in Campaign seemed to get me lots of job offers.

Why are you good at what you do?: Focus, humour, no bullshit, more focus.

Greatest influence: Probably my father, although he died when I was 16.

Fantasy business partner: My wife might read this.

Biggest risk taken: Personally insuring Piper Alpha via Lloyds of London... without realising it.

Best job outside advertising: Owning and running a restaurant.

Favourite media: The Daily Mail, The Economist, House, Radio 4, Igloo.com.

Favourite gadget: Sunseeker Predator 85... but no-one has given me one yet.

Clubs: Harry's Bar, Mossimans, St Moritz Yacht Club.

Most-admired politician: Attila the Hun.

How do you off-set your carbon footprint?: I bicycle to work.

Perfect day: The old family dog's bowels behave. My wife tells me that she loves me. My son tells me that he loves me. My daughter tells me that she loves me. Circulation goes up. Advertising goes up. Profit goes up. A bottle of 1961 Petrus and a large Montecristo accompanied by laughter.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Jack Nicholson. But I'm not sure that he has sufficient capacity to enjoy himself.

Hidden talent: I am still trying to find it.

Most expensive purchase: Contents of the wine cellar.

Desert island objects: Bar, pool, aircon.

Lowdown: A connoisseur of the good things in life, the irrepressible Zitter is arguably one of the industry's most entertaining men to have lunch with, although a number of shrinking violets on the agency side often find some of his more robust opinions alarming. He doesn't suffer fools gladly.

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