THE A LIST: Introduction

Welcome to the Campaign A List. We hope this will become the recognised source book on people of interest and influence in advertising, media and marketing.

Remember, however, that failure to get into this book does not automatically turn you into some kind of snivelling, know-nothing loser. The industries Campaign covers are fast-moving ones in which few individuals leave a lasting legacy and this year's star may be next year's plodder. Broadly, our criteria for inclusion were simple: clout or creative flair in the past year. Many of the entrants (588 in total, with 501 men and 87 women) marry the two.

Those looking for Haymarket A Listers will be disappointed because, for once, we've been modest about our own stars. I'm in there, it's true, but only out of sympathy for the entrants who told me it was a truly vile task - it was.

Prominent among the entrants are Grey's chairman and chief executive, Ed Meyer (the oldest at 77), and Campbell Doyle Dye's Caspar Thykier (the youngest at 29). Seemingly unconscious of excesses (eg. Hamish Pringle's hates: eating things in aspic; grisly meat; offal; lumpy custard; eggs en cocotte; muggers who make it scary for women and children to walk home), most contributors have happily revealed their true selves.

BBDO's legendary chairman, Allen Rosenshine, is welcome to gatecrash one of my parties any day: he likes "sex, food and laughter".

Your views on the entries (written by the A Listers), the lowdowns (by Campaign staff) and the inevitable occasional omission are welcomed at campaign@haynet.com.

Finally, thanks to our sponsor, Stolkin+Partners, who encouraged us, while playing no part in compiling the A List. Enjoy reading about this powerful and inspiring bunch and congratulations to all those listed (myself excluded).

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