The A List: Introduction

From Airey ("feisty, fair, fun") to Zitter ("fat bald bastard"), the A List is back, with a whole host of new insights into adland's superstars.

From the limp account man who always carries Viagra with him to the creative guru who worships the ring of the mystic founder of the Rosicrucian Order, you are certainly a strange lot.

Or are you? A rather disconcerting number of our chosen few fall into a rather predictable mould: BlackBerry-addicted, iPod-packing, BBH-idolising, Spike Milligan-quoting, laziness-loathing perfectionists. Any would-be A Listers take note: we may like to think we're an industry full of vibrant, colourful individualists, but if you want to get ahead, get the kit.

More important than what you are all like, though, is who you actually are. This is nothing if not a shamelessly opinionated list of all those people we reckon make this business special. So, as you can imagine, we have had great fun weighing up quite who deserves entry into this unique elite and have taken no small delight in kicking out some of last year's A Listers who simply did not make the grade in 2005.

Still, for the also-rans who went off the boil this year, there are 364 days left to resuscitate your careers in time for the 2007 edition. Good luck.

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