THE A LIST: Part 11 of 11


Born: Torrumbarry, Australia, 11 March 1961.

Family: Ping Wang (wife); two sons.

Lives: Undisclosed.

Education: Undisclosed.

Current job: Editor, The Times. +44 (0)20 7782 5000.

Salary: Undisclosed.

Career highlights: 1979, The Herald, Melbourne Australia; 1983, Sydney

Morning Herald; 1985-89, appointed to a Beijing bureau, then shared by

the Sydney paper and the Financial Times, reporting on the economic and

social reforms of the time; 1989-94, appointed to a Tokyo bureau,

witnessing the rise and fall of the bubble economy; 1994-96, FT's

foreign news editor, London; 1996, editor of the Weekend FT and

assistant editor of the Financial Times; 1998, managing editor of FT,

responsible for the FT's drive in the US market (in the US, I had

regular slots on CNN and ABC News and appeared on the McLaughlin Group,

Charlie Rose, The Editors, fox News, NPR's on Media and other news and

TV programmes, including as co-host of CNN's Street Sweep; March 2002,

editor, The Times.

Proudest achievements: Undisclosed.

Honours and awards: 2001, US Business Journalist of the Year.

Professional organisations: Knight Bagelot Fellowship Board at Columbia

University; director of the Society of American Business Editors and

Writers; FTSE in the US.

Clubs: Undisclosed.

Loves: Undisclosed.

Hates: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Tokyo Monogatari, Yasujiro Ozu.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Thomson has bags of energy, and embarked on a mission to

improve editorial quality as soon as he was hired in March 2002, axing

The Times diary, relaunching T2 and increasing its cover price.


Born: Nantwich, 19 January 1963.

Family: They wish to remain anonymous for fear of reprisals.

Lives: The Rural Idyll, East Sussex.

Education: Malvern College, Royal Holloway College, London University

(BA Drama and Theatre Studies); Watford College.

Current job: Executive creative director, Leo Burnett London. +44 (0)20

7591 9111.

Salary: I beg your pardon?

Career highlights: Meeting my wife at J. Walter Thompson.

Proudest achievements: Still being married to her.

Professional organisations: Honorary chairman, 'Let's Smoke!', a

non-violent, civil, yet disobedient group of one, dedicated to smoking

everywhere and anywhere as long as tobacco remains a legal substance.

Honours and awards: The Victor Meldrew Memorial Award for Britain's Most

Miserable Man 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999 (have been

pipped at the post by Mark Waites of Mother for the past two years).

Clubs: Stoke City London Supporters Club

Hates: Everyone and everything to do with Manchester United FC.

Loves: Everyone and everything to do with Stoke City FC.

Admires: The late, great Tony Waddington.

Favourite ad: 'Bear', John West Salmon.

Film: The Graduate, Mike Nichols; the 1972 League Cup Final video.

Book: A Prayer For Owen Meany, John Irving.

Music: London Calling, The Clash; The Stone Roses, The Stone Roses.

Hotel: Me Mum's house.

The lowdown: Thornton and Mother seemed set to be together forever, but

it's a testament to his ability to grab a good opportunity that he's

chosen to take the creative helm at Burnett with Paul Shearer.


Born: London, 12 July 1974.

Family: Hans and Ilona Thykier (parents); Hattie Thykier (wife).

Lives: London W9.

Education: Eton; Edinburgh University; Abbot Mead Vickers BBDO.

Current job: Managing partner, Campbell Doyle Dye. +44 (0)20 7483 9800.

Salary: Healthy for a new agency, bargain for an established one.

Career highlights: 1996, joined AMV; 1998, became account director on

Volvo; 1999-2001, worked as board account director on Guinness;

1999-2001, new-business director; 2002; founding partner, CDD, working

on Mercedes-Benz, The Macallan, Adnams, Sekonda, Merrydown Cider;

building a strong agency brand.

Proudest achievement: Starting an agency with the person who got me

interested in advertising in the first place; marrying Hattie.

Honours and awards: Overhearing people talk about your ad; seeing

someone look at your ad when they turn the page; when people say 'thank

you' for great work; standing by what you believe in.

Professional organisations: None

Clubs: None.

Loves: Honesty; people who say 'thank you'.

Hates: Advertising by committee.

Admires: Anyone who has the belief to buy into an original idea.

Favourite ad: 'EG', National Newspapers of Ireland.

Film: Groundhog Day, Harold Ramis.

Book: Papillon, Henri Charriere.

Music: Van Morrison in general.

Hotel: San Pietro, Positano.

The lowdown: The aristocratic Thykier has achieved much in only 29

years, dammit. A man with impeccable manners, a firm handshake and an

antique desk in his office.


Current job: Media analyst, Numis Securities. +44 (0)207 776 1500.

Details: Not supplied.

The lowdown: Tilbian has put investment bank Numis on the map since she

and the WestLB Panmure media team defected three years ago. Shrewd,

witty and incisive, the UK media debate would not be the same without



Born: Wolverhampton, 22 September, 1956.

Family: Married to Olwen Rice (freelance journalist); three children.

Lives: Blewbury, Oxfordshire

Education: 1968-1975, Regis Comprehensive, Wolverhampton; 1975-78,

Southampton University (BSc Environmental Science); 1979-82, post-grad


Current job: Partner, The Ingram Partnership, following acquisition of

Unity July 2003. +44 (0)20 7637 7171.

Salary: Lots.

Career highlights: 1982, trainee media planner, BMP; 1986, board

director; 1989, media director, Delaney Fletcher Delaney; 1990,

executive media director/deputy managing director, DFSD Bozell; 1991,

head of strategic planning, Zenith Media; 1993, deputy managing

director, Zenith Media; 1995, joint managing director; 1999, founding

partner, Unity; 2003, founding partner, The Ingram Partnership.

Proudest achievement: Taking the risk to create Unity, an independent

communications strategy company, and watching the market prove us right.

Professional organisation Prince's Trust board member; Advertising

Association Media Business Course committee member

Honours and awards: Worst Over of the Year Award, BMP Indian Cricket

Tour Dinner 1987.

Clubs: None.

Hates: Disloyalty; cucumber; when people in our industry fail to

recognise how fortunate they are; the tube in August; sloppy journalism;

meetings for meetings' sake.

Loves: Being at home in the country with my family on a languid summer

afternoon; Nikon D100; curries; Mersault; antiquarian books.

Admires: Olwen Rice; John Bartle; Richard Eyre; Tim Cox; my father.

Favourite ad: Dead heat between: 'Iguana,' Benson & Hedges; 'photo

booth', Hamlet.

Film: Singin' in the Rain, Stanley Donen and Gene Kelly.

Book: The Gormenghast Trilogy, Mervyn Peake.

Music: Let It Be, The Beatles

Hotel: Royal Palm, Mauritius

The lowdown: The laidback, black T-shirt-wearing Tilley seems the

antithesis of your average media chest beater. However, he's the perfect

example of how everyone in advertising looked in the mid-80s.


Directing collective consisting of

Larsson, Sam; Lindbergh, Mats; Lowenheilm, Pontus; Sanders, Ole;

Ulfeengreen, Richard; Von Krusenstjerna, Patrik.

The lowdown: Traktor's blend of humour and reality have helped to made

it the most sought-after directing collective in the world. However, now

that it is one member down - Ulf Johannson (see separate entry) having

left - it will be interesting to see if their working format continues

to succeed. Traktor's parties in Cannes are already the stuff of legend.


Born: London.

Family: Peter and Lois (parents); Mark Smith (husband); one son.

Lives: West Sussex.

Education: Minchenden Grammar; Stockport College of Technology.

Current job: Managing director, Postar. +44 (0)20 7479 9700.

Salary: Undisclosed.

Career highlights: Achieving Broad Positions at FCB and J. Walter

Thompson in media where none previously existed for women.

Proudest achievements: Training some of the best people in the business.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: WACL.

Hates: Bullies.

Loves: Entertaining family and friends.

Admires: Parents.

Favourite ad: 'Bandstand', Kit Kat.

Film: High Society, Charles Walters.

Book: My latest cookery book.

Music: Arrival of the Queen of Sheba, Gustav Handel.

Hotel: Gidleigh, Devon.

The lowdown: The former Nabs director Tridgell is a mainstream media

player, in the most honourable sense of the word.


Born: London 22 May 1947.

Family: Jack and Ellen (parents); Cathy Heng (wife); two children.

Lives: Hampstead, London.

Education: Barking Abbey School; East Ham Tech; Pratt Institute, New

York (BFA).

Current job: Creative director, Walsh Trott Chick Smith. +44 (0)20 7907


Salary: Not enough.

Career highlights: 1971, returned from US and joined BMP as junior

copywriter; 1980, left BMP to found GGT; 1990, left GGT to found BST;

1995, left BST to found WTCS.

Proudest achievements: Helping get the Third World Debt tragedy on the

political agenda.

Honours and awards: Some D&AD and Cannes awards; nothing recently.

Professional organisations: Nope.

Clubs: Nope.

Hates: Boredom.

Loves: Landmark Forum.

Admires: Shirley Cox (my sister); Les Arden (Paul's dad); Ian Dury.

Favourite ad: 'Think small', Helmut Krone .

Film: The Big Lebowski, Joel Coen.

Book: Down and Out in Paris and London, George Orwell.

Music: California, Joni Mitchell.

Hotel: Pavillon de la Reine, Paris.

The lowdown: Having had his name above three agency doors, Trott has

been there and done it all, but still retains just a hint of art-school

naivety. Ian Dury once had a well-meaning but awkward exchange with

Peter Cook in Trott's kitchen.


Born: Who cares?

Family: Father and step-mother (parents); one daughter.

Lives: I live in a garden flat in Edinburgh's New Town, which is the

Georgian heart of the city centre.

Education: Dr Challoner's High School for Girls, Little Chatford,

Buckinghamshire; Salford University (BA Hons Italian & German).

Current job: Marketing director, Faulds; media director before taking on

my new-business and marketing role. +44 (0)131 557 6003.

Salary: Sufficient.

Career highlights: 1983-87, working with Hall Advertising as a media

group head on the launch of 'you can't get better than a Kwik Fit

fitter'. Hall was a fun place to work and spawned many of Scotland's top

agencies; 1989, joining a young and ambitious team at Faulds as media

director; 1990, becoming a shareholder of Faulds; 1992, helping to grow

the business, being the only non-London agency to win a huge

privatisation campaign (Scottish Electricity); 2000, becoming the

largest agency in Scotland and the largest communications group outside

London in 2000.

Proudest achievements: Raising a beautiful, talented daughter.

Honours and awards: Surviving in this business.

Professional organisations: Association of Scottish Businesswomen; past

president, East of Scotland Businesswomen's club.

Clubs: The Marketing Society; Institute of Directors; past ESBC

Presidents' Dining Club.

Hates: Hypocrisy; disloyalty; laziness; big mouths; spiders; spinach;

beards; slippers; Sunday drivers; English pubs' closing times.

Loves: My daughter; my friends; sense of fair play; loyalty; honesty;

sense of fun; seafood; Toblerone; my cats; St Cere (France); New York;

Aston Martin; skiing; vodka martinis; jewellery; Sutherland.

Admires: Hilary Clinton; Dirk Bogarde.

Favourite ad: 'Ambassador's party', Ferrero Rocher - wonderfully camp

and cheesy.

Film: Death in Venice, Luchino Visconti; Jean de Florette; Claude Berri.

Book: Far from the Madding Crowd, Thomas Hardy.

Music: Andy Shepherd; Miles Davis; Out of Africa soundtrack, John Barry.

Hotel: Villa Vedema, Santorini; The Mercer, New York; Prince Maurice,


The lowdown: Obviously no art-house cynicism here. Scoffers may want to

query her favourite ad, however.


Born: Manchester, 19 January 1961.

Family: Brian Tunnicliffe (father); Dorothy Anne Baxendale (mother,

deceased); Elaine (wife); one son; one daughter.

Lives: Hampstead, London.

Education: 1972-79, Bramhall High School; 1979-82, Saatchi & Saatchi.

Current job: Executive vice-president, Initiative Worldwide. +44 (0)20

7663 7000.

Salary: Undisclosed.

Career highlights: 1979-82, media assistant, Saatchis; 1983-84, media

executive, Leagas Delaney; 1984-89, media director, Horner Collis and

Kirvan; 1989-98, managing director, CIA Medianetwork, director, CIA UK

Holding, CIA Medianetwork Europe Holdings, Tempus Group (formerly CIA);

1998-2000, managing director, Western International Media, part of Lowe

Group (Interpublic); 2000-present, executive vice-president, Initiative

Worldwide (Interpublic).

Proudest achievements: Being married for 14 years.

Honours and awards: 1988, IPA Advertising Effectiveness Award; six Media

Week Media Strategy Awards.

Professional organisations: NABS; Marketing Society.

Clubs: RAC; Lingfield Gym; Royal Yachting Association. Hates The

advertising industry's obsession with self promotion.

Loves: My family.

Admires: Personal, my wife; in our business, Frank Lowe.

Favourite ad: 'Manhattan', British Airways; any Stella Artois ad.

Film: 24 Hour Party People, Michael Winterbottom (the story of Factory

Records and The Hacienda).

Book: A Boy Named Dave, Dave Peltzer.

Music: Freebird, Lynyrd Skynyrd; You've Got a Friend, James Taylor.

Hotel: Ritz Carlton, Singapore.

The lowdown: Tunnicliffe found fame as the cynical, wise-cracking

managing director of CIA in the 90s and has slipped smoothly into the

role of client-hand-holder as Initiative's key contact point with

Unilever. And all without losing the ability to enjoy life.


Born: London, 16 June 1959.

Family: Leon and Olivia Turzynski (parents); Kim (wife); three sons.

Lives: London SW18.

Education: St Ignatius, Bedford College; London University (Human


Current job: Managing director, ZenithOptimedia. +44 (0)20 7224 8500.

Salary: Undisclosed.

Career highlights: 1982, joined Young & Rubicam as graduate trainee;

1996, left as media director, outlasting seven managing directors; held

the COI Communication centralised TV buying across 11 government

privatisations and £280 million of taxpayers' money; 1996, joined

Optimedia as managing partner; 2002 became managing director; won

SCJohnson, Allied Bakeries, British Airways planning, COI planning;

2003, merged with Zenith Media.

Proudest achievements: Only worked in two companies in 20 years.

Honours and awards: Campaign Agency of the Year (Young & Rubicam,


Professional organisations: IPA; Marketing Society.

Clubs: Winchester House; Raffles; S&TA.

Hates: Nothing.

Loves: Fly fishing; sailing; golf; diving.

Admires: Father (mother died).

Favourite ad: 'Bear,' John West Salmon.

Film: The Graduate, Mike Nichols.

Book: The Catcher in the Rye, JD Salinger.

Music: The Monochrome Set.

Hotel: The Master Builder, Bucklars Hard.

The lowdown: Turzynski has reputation of being a very good fly fisherman

and is patient and shrewd away from the river too. Used to drive an

Aston Martin, but gave it up on the birth of his third child.


Born: Cardiff, 31 August 1958.

Family: Stanley and Mavis Tutssel (parents); Julie Tutssel (wife); one


Lives: Greenwich, London; Chicago.

Education: Barry Boy's Comprehensive School; Cardiff College of Art and


Current job: Vice-chairman and deputy chief creative officer, Leo

Burnett US. +001 (0)312 220 5959

Salary: Undisclosed.

Career highlights: 1986, joined Burnett London as a senior art director;

1994, promoted to creative director; 1999, promoted to joint executive

creative director; 2001, promoted to current job.

Proudest achievement: In 2001, Burnett London was the most awarded

agency in the world at Cannes in television, winning three gold Lions.

Honours and awards: Cannes Grand Prix; seven Cannes gold Lions; four

D&AD silver Pencils; the Andy Grand Prix; eight Andy awards; Clio Grand

Prix; four Clios; two Eurobest Grand Prix; eight Campaign Press silvers;

three Campaign Poster silvers.

Professional organisations: Fellow, Royal Society of Arts; member, D&AD,

One Club.

Clubs: London Welsh Rugby Football Club; Soho House; East Bank Club,


Hates: Politics.

Loves: Spending quality time with my son.

Admires: My father.

Favourite ad: 'Points of view,' The Guardian.

Film: Apocalypse Now, Francis Ford Coppola.

Book: The last book I read, Middlesex, Jeffrey Eugenides.

Music: Soul.

Hotel: Sandy Lane, Barbados.

The lowdown: Tutssel was famously wounded by Nick Bell's planned

departure to Lowe. A proud creative, with some justification - his

talent has taken him all the way to one of the biggest creative jobs on

the planet.


Born: Cambridge, 26 April 1950.

Family: David and Gwynneth Twinn (parents); Frances Twinn (wife); two


Lives: Dulwich, London.

Education: Netherhall Secondary Modern, Cambridge; Cambridge Grammar

School VI Form; UCW Aberystwyth (Geography); Reading University (PhD

Pressure Groups & Planning).

Current job: Director of membership, ISBA. +44 (0)20 7499 7502.

Salary: Amazingly good value.

Career highlights: 1983-97, member of Parliament; senior lecturer in


Southbank London.

Proudest achievement: Being a father; building a folly.

Professional organisations: Fellow, Royal Geographical Society; fellow,

Royal Society of Arts.

Honours and awards: Companion of the Order of Honour - Greece.

Clubs: RAC.

Hates: Braised celery; backpacks on the tube.

Loves: Long warm summer evenings.

Admires: Those who put their lives in danger for others.

Favourite ad: 'Speed camera', Toyota.

Film: Star Wars, George Lucas.

Book: The Bell, Iris Murdoch

Music: Messiah, Gustav Handel.

Hotel: L'onda, Limmasol

The lowdown: A former MP who joined the Commons in the same intake as

prime minister Tony Blair, Twinn now brings his political skills to bear

for the UK's advertisers. Personable, with just a whiff of the

professional politician's theatricality.


Born: London, 24 July 1961.

Family: Mark Edwards (partner); Sylvia and Georgia (daughters).

Lives: London NW2.

Education: Henrietta Barnett; Mansfield College, Oxford (BA Hons Modern

History; MA Oxon).

Current job: Director of strategic solutions, MediaCom. +44 (0)20 7874


Salary: Undisclosed.

Career highlights: MediaCom's merger with The Media Business;

new-business record; growth to number one in the UK.

Proudest achievement: My daughters.

Honours and awards: Campaign and Media Week Awards.

Professional organisations: None.

Clubs: None.

Hates: Lying.

Loves: Honesty.

Admires: Partner and children.

Favourite ad: 'House-proud hunks', Ajax.

Film: Now Voyager, Irving Rapper.

Book: Addiction to Perfection, Marion Woodman

Music: Positively 4th Street, Bob Dylan.

Hotel: Burgh Island hotel.

The lowdown: She might look like an earth mother from the days of

women's lib, but there are few people better at dissecting a media brief

into smart planning solutions.


Current job: Worldwide chief executive, OMD. +001 (0)212 415 3600.

Details: Not supplied.

The lowdown: A bulging contacts book and impeccable skills as a team

builder made Uva the obvious choice to run Omnicom's then dysfunctional

media offshoot. By US standards, a relatively informal media man.


Born: Harrogate, 23 September 1964.

Family: Julian and Sylvia Vallance (parents); Irina (wife); one son; one


Lives: London, SW12.

Education: Sedbergh School; Nottingham University (English 1:0) Current

job Founding partner, Vallance Carruthers Coleman Priest. +44 (0)20 7802


Salary: See Companies House.

Career highlights: 1998, Kimberly-Clark campaign, BWBC; 1991, Sony

Walkman campaign, Bartle Bogle Hegarty; 1994-2001, WCRS, Orange,

Caffreys, Land Rover campaigns; 2001, VCCP, O2, ING Direct, Appletiser,

Wedgwood, FedEx, LBC, Coca-Cola campaigns.

Proudest achievements: Being a founder of VCCP.

Honours and awards: 1996 IPA Effectiveness gold; The Marketing Society,

New Brand of the Year, Caffreys 1997; Marketing Society, Brand of the

Year, Orange 1996.

Professional organisations: IPA; The Marketing Society.

Clubs: The Academy; Moortown Golf Club; Boxbusters CC.

Hates: Bureaucracy.

Loves: Common sense (it's as rare as genius).

Admires: David Beckham.

Favourite ad: 'Overdone', Castlemaine XXXX.

Film: The Big Lebowski, Joel Coen.

Book: Carry On, Jeeves, PG Wodehouse.

Music: Enjoy Yourself, The Specials.

Hotel: The Peninsula, Chicago.

The lowdown: Cool, calm, collected and apparently the only person who

can tell fellow VCCP founder Rooney Carruthers what to do. As the

ex-executive strategy director of WCRS, Vallance has been described as

one of the best planning minds in the business.


Born: Gloucester, 31 July 1968.

Family: Robert and Joan Vick (parents).

Lives: London SW12.

Education: Marling School, Stroud; Keble College, Oxford (Modern


Current job: Joint managing director, DFGW. +44 (0)20 7734 5888.

Salary: More than some, less than most.

Career highlights: 1991, graduate trainee, Ogilvy & Mather; 1994,

account director, O&M; 1996, new-business director, O&M; 1999, head of

account management, DFGW; 2001, joint managing director.

Proudest achievements: Not turning into an advertising wanker.

Honours and awards: Not vain enough to list them.

Professional organisations: Member, IPA training and development


Clubs: Forest Green Rovers FC.

Hates: Beetroot; crap wine.

Loves: Parsnips; Condrieu.

Admires: Jean Moulin.

Favourite ad: 'Chick', Union Carbide (the best product demo ever).

Film: Carry on Up the Khyber, Gerald Thomas.

Book: Michelin Red Guide to France.

Music: Fools Gold, The Stone Roses.

Hotel: Anywhere with a great restaurant and an even better wine list.

The lowdown: The amiable Vick is a knockout with a wine list and has the

confidence of clients, too. He is currently renovating his house in

Balham - however, his lack of DIY skills means that this is going to be

a long-term project.


Born: Vancouver, Canada 18 August 1971.

Family: Single.

Lives: London W11.

Education: Vancouver Community College; Langara College Fine Arts


Current job: Creative director and partner, Vallance Carruthers Coleman

Priest. +44 (0)20 7802 5800.

Salary: Undisclosed.

Career highlights: 1996, associate creative director, Palmer Jarvis DDB

Needham Digital, Vancouver; 1998, creative director, Modem Media.Poppe

Tyson, London; 1999, creative director, interactive and board director,

WCRS Arnold Worldwide Partners; 2000, senior vice-president and

interactive creative director, FCB San Francisco; 2002, creative

director and partner, Vallance Carruthers Coleman Priest.

Proudest achievement: Joining VCCP as a partner and being part of

building the agency.

Honours and awards: One Show (two Pencils); London International

Advertising Awards (including one Gold); D&AD finalist; Cannes Lions

finalist; Adweek Icon Awards (two); created Campaign's first interactive

Pick of the Week; Campaign's Best Interactive Ad in 2000; Campaign's top

new-media creative in 2000.

Professional organisations: The Marketing Society.

Clubs: None.

Hates: Marmite.

Loves: Road trips.

Admires: Parents.

Favourite ad: '1984', Apple.

Film: Badlands, Terrence Malick.

Book: On the Road, Jack Kerouac.

Music: Luna; Guided by Voices; Jon Spencer Blues Explosion.

Hotel: Madonna Inn, San Luis Obispo, California.

The lowdown: Known in the business as a stalwart of online advertising,

and one who has weathered the dotcom storm better than most. Not your

typical web-head.


Current job: Editor, The Sun, News Group Newspapers. +44 (0)20 7782


Details: Not supplied.

The lowdown: The first female editor of The Sun, Wade is a networker

supreme who models herself on Paul 'no publicity, please' Dacre. Used to

date Banks Hoggins O'Shea/FCB's managing director, Jonathan Rigby. Now

married to Ross Kemp.


Current job: Partner, Mother. +44 (0)20 7689 0689.

Details: Not supplied.

The lowdown: The low-profile Waites tends to hide behind his creative

partner Robert Saville, but is widely regarded as being one of the

biggest talents in UK advertising.


Born: Lusaka, Zambia, 10 November 1953.

Family: Eileen and Desmond Walker (parents); Oliver Croom-Johnson

(husband); one son; one daughter.

Lives: London SW17.

Education: Woodlands, Zambia; Cambridge House, Northern Ireland; Exeter

University (English, History & Sociology).

Current job: Partner, Walker Media. +44 (0)20 7447 7500.

Salary: See Companies House.

Career highlights: 1985, launching and building, as partner/shareholder,

Ray Morgan & Partners and attracting clients of the stature of Allied

Lyons,General Foods, Halifax and Pedigree Petfoods; 1988, launching

Zenith Media and loving it for nearly a decade. 1998, launching Walker

Media with my partner Phil Georgiadis, allowing me to get back to the

coalface of media.

Proudest achievement: Walker Media.

Honours and awards: 1989, Adwoman of the Year; Advertising Media

Specialist, Marketing Week 20 Year Awards; 1998, Media Innovator

Advertising Age International awards.

Professional organisations: WACL; MGGB; Thirty Club; fellow, Marketing

Society; council member, IPA.

Clubs: Lobsters Cricket club.

Hates: Political correctness.

Loves: Gardening (leave).

Admires: Margaret Thatcher; Greg Dyke.

Favourite ad: 'Small family car', Durex.

Film: Witness, .

Book: E, Matt Beaumont.

Music: Jackson Browne.

Hotel: Sandibe Lodge, Okavango Delta, Botswana.

The lowdown: The Rhodesia-born, chain-smoking Christine Walker is a

networker par excellence. Walker recently purchased a bolthole in France

only to discover that Martin Bowley is a next-door neighbour.


Born: Redhill, 15 July 1967.

Family: James and Joan Wall (parents); Catarina Wall (wife); two


Lives: Ladbroke Grove, London.

Education: Trinity School; University of Sussex (Economics & French).

Current job: Managing partner, Fallon London. +44 (0)20 7494 9120.

Salary: Market rate.

Career highlights: 1990-92, DMB&B, graduate, good old fashioned fun;

1993-95, Lowe, account manager, technical excellence; 1995-98, Simons

Palmer, account director, entrepreneurial chutzpah; 1998-present, Fallon

London, founder, special.

Proudest achievement: Outside of family, establishing a business.

Honours and awards: None as an individual; lots as a team.

Professional organisations: IPA.

Clubs: Soho House; RAC.

Hates: Dishonesty.

Loves: Directness; spirit.

Admires: Not the most but I rate John McEnroe.

Favourite ad: 'Factory tour', Skoda.

Film: Apocalypse Now, Francis Ford Coppola.

Book: Birdsong, Sebastian Faulks.

Music: Coney Island Baby, Lou Reed.

Hotel: Palaccio de Setais, Sintra, Portugal.

The lowdown: Wall's good humour and advertising skill makes him an

obvious choice to co-head a start-up as vibrant as Fallon.


Born: Worcester, 27 November 1960.

Family: Dave and Eileen Walsh (parents); Brian Stewart (husband); one


Lives: Islington, London.

Education: St Mary's Convent, Worcester; Kingston Polytechnic (French).

Current job: Former founding partner, Walsh Trott Chick Smith. +44

(0)7767 776314.

Salary: See Companies House.

Career highlights: Appointed managing director of WCRS (the only female

one at a top-20 agency at the time).

Proudest achievement: Building WTCS from scratch into a £40

million business.

Honours and awards: No personal ones, but managing business through my

career which has won one gold and three silver IPA Effectiveness awards;

two Campaign gold awards; eight D&AD silver Pencils.

Professional organisations: WACL (former president); The Marketing


Clubs: Blakes 7; Soho House; Third Space.

Hates: Insincerity.

Loves: Passion.

Admires: Mary, Queen of Scots.

Favourite ad: 'Iguana', Benson & Hedges.

Film: Romeo and Juliet (both Franco Zefferelli and Baz Luhrmann


Book: Wuthering Heights, Charlotte Bronte.

Music: Koln Concert, Keith Jarrett.

Hotel: The Amanwana, Indonesia.

The lowdown: Walsh has a real appetite for agency life, so her decision

to leave WTCS surprised many. While trying to sell her ultra-modern

Islington house, she pulled off the masterstroke of getting the Evening

Standard to run a feature on it.


Born: Nottingham, 1 October 2003.

Family: Ken and Edith Walsh (parents); Sally (wife); two children.

Lives: Muswell Hill, London.

Education: Hulme Grammar; Durham University (BA Hons Geography).

Current job: Chief executive Europe, Africa and Middle East, Ogilvy &

Mather. +44 (0)20 7345 3000.

Salary: See Sir Martin Sorrell.

Career highlights: 1972, graduate trainee, Young & Rubicam; 1980, board

director, Y&R; 1986, chief executive, O&M; 1989, worldwide board, O&M,

chairman, Ogilvy Group UK.

Proudest achievement: Completing the assault and Tarzan courses when the

Royal Marines was a client in my Y&R days.

Awards and honours British Red Cross Badge of Honour.

Professional organisations: Trustee and honorary vice-chairman, British

Red Cross; special advisor, WWF; fellow, IPA; IAA.

Clubs: Loch Lomond, Carnegie, Royal West Norfork, Hunstanton and

Highgate golf clubs; Brancaster Staithe Sailing Club; British

Association for Shooting and Conservation; RSPB; Thirty Club; Annabel's;

Marks Club; RAC; Keiser Gym.

Hates: Almonds; marzipan; sugary sycophants.

Loves: A cold, clear January day on the Norfolk coast.

Favourite ad: 'Desert', Benson & Hedges.

Film: 2001: A Space Odyssey, Stanley Kubrick.

Book: Alice in Wonderland, Lewis Carroll.

Music: Porcelain, Moby.

Hotel: Bay Hotel, Camps Bay, Cape Town.

The lowdown: Walsh is one of the real long-term industry players who

isn't afraid of making the hard decisions - even pulling the plug on

one-time close friend and former Ogilvy & Mather chief executive Paul

Simons. Fastidious and exacting in everything.


Current job: Deputy regional director, McCann-Erickson UK. +44 (0)20

7837 3737.

Details: Not supplied.

The lowdown: The man who hired Ben Langdon to run McCann London,

Warden's dream would be to live the lifestyle of a London start-up

director, lunching at The Ivy every day. A keen golfer.


Born: Pembury, 8 November 1964.

Family: Married to Jenny; two children.

Lives: Highbury, London.

Education: London School of Economics.

Current job: Director of strategy, Delaney Lund Knox Warren & Partners.

+44 (0)20 7836 3474.

Salary: Undisclosed.

Career highlights: Halifax IPA Effectiveness gold.

Proudest achievements: Children.

Honours and awards: IPA Effectiveness gold; APG gold.

Professional organisations: None.

Hates: Cool.

Loves: The US.

Admires: People who do it from scratch.

Favourite ad: 'Handbuilt by robots', Fiat.

Film: Hoop Dreams, Steve James.

Book: John Updike's Rabbit series.

Music: Misere, Gregorio Allegri.

Hotel: Park Hyatt, Tokyo.

The lowdown: One of advertising's best kept secrets is Warren's marriage

to Jenny Abbott, the daughter of the David Abbott. Warren is a total

foodie, with an encyclopaedic knowledge of wine.


Born: Welwyn Garden City, Hertfordshire, 13 November 1959.

Family: Married; three sons.

Lives: North London.

Education: Clacton High School; Colchester School of Art.

Current job: Creative director, DFGW. +44 (0)20 7734 5888.

Salary: Middle.

Career highlights: First City Advertising; GGT; DFGW.

Proudest achievements: My three boys; also very proud of designing Body

Zone in the Millennium Dome (the only bit with queues); very proud of my


Honours and awards: Not nearly enough.

Professional organisations: Undisclosed.

Clubs: Creative Circle; D&AD; Bafta.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Claes Oldenburg; Charles Saatchi.

Favourite ad: 'Istanbul', Benson & Hedges.

Film: The Godfather, Francis Ford Coppola.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Waters is a fan of sharp suits, in complete contrast to his

creative partner Paul Grubb's penchant for T-shirts. An avid cine-camera

user, he can usually be found rounding up a posse of aspiring directors

to make his next Super-8 film.


Born: Portsmouth, 26 December 1967.

Family: Angie Watson (wife); two children.

Lives: London; Scotland.

Education: Sussex.

Current job: General manager, Mirror Group Newspapers. +44 (0)20 7293


Salary: See Companies House.

Career highlights: Launching Who Wants to be a Millionaire? around the

world; 1990s, making The Sun kill the Daily Mirror; landing the job of

general manager so I can make the Daily Mirror kill The Sun.

Proudest achievements: Undisclosed.

Honours and awards: Cycling Proficiency, age 12.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Traffic; idiots; Volvos.

Loves: Family; motorbikes; talented people.

Admires: Bart Simpson.

Favourite ad: All Tango work, Clemmow Hornby Inge.

Film: Betty Blue, Jean-Jacques Beineix.

Book: Stick it up your Punter!, Peter Chippindale and Chris Horrie.

Music: Woke up this Morning, Alabama Three.

Hotel: Home House.

The lowdown: Watson's fiery unpredictability and outrageous

mischievousness have been tempered a little over the years. But he still

inspires a deep affection and a real respect from colleagues who see the

business brain beneath the larger-than-life exterior.


Born: London, 24 April 1958.

Family: Refilwe Waugh (wife); two daughters; four sons.

Lives: Oxshott, Surrey.

Education: Sevenoaks School, Kent.

Current job: 2002, Group director, marketing, British Gas. +44 (0)1753


Salary: More than enough, thank you.

Career highlights: 1987, appointed to the sales director, American

Express; 1990, joined Lloyds Abbey Life Group as commercial director for

bank's general insurance business, Independent Life, pensions,investment

business; 1993, joined Saga as main board director and managing director

of all non-travel business within Saga; 1997, joined Centrica as group

director of marketing; 1998, kept group marketing role but also became

managing director of Centrica's financial services (Goldfish and AA

insurance and financial services); 2002, as well as group marketing

role, moved from financial services to deputy managing director, British

Gas; 2001, appointed fellow of Marketing Society; 2003, appointed fellow

of Institute of Direct Marketing.

Proudest achievements: Personally, having six fantastic, beautiful

children; in the business world, helping to turn Saga into a highly

profitable business by evolving Saga from being a travel brand to a

lifestyle brand for over 50s.

Honours and awards: Fellow, Marketing Society; fellow, IDM.

Professional organisations: ISBA; CIM; Marketing Society; non-executive

director, Johnson Press; Trustee, Sparks children's charity.

Clubs: Drift Golf Club; Marketing Group of Great Britain.

Hates: Internal politics; forgetting what's really important in life.

Loves: Working; being with people who have a shared vision and a shared

set of values.

Admires: Nelson Mandela.

Favourite ad: Car and beer commercials, most recently 'cog', Honda.

Film: It's a Beautiful Life, Frank Capra.

Book: Wild Swans, Jung Chang.

Music: Leyla, Eric Clapton.

Hotel: The Datai, Malaysia.

The lowdown: He might not come across as particularly slick or intense,

but you would certainly put your money on Waugh succeeding wherever he

went. A jocular client with bags of charisma.


Born: Paris, 17 December 1934.

Family: Maureen (wife); two daughters.

Lives: Hertfordshire.

Education: St Peters' York; Hendon County; Hornsey College of Art.

Current job: Executive creative director, BMP DDB.+44 (0)20 7258 3979.

Salary: !

Career highlights: 1961, youngest group head, Mather & Crowther; 1965,

art director, Hobson Bates; 1967, art director, Pritchard Wood; 1971,

creative director, BMP.

Proudest achievement: D&AD's president's award (1982).

Honours and awards: One D&AD gold; ten D&AD silvers; two Cannes Grand

Prix; D&AD president's award; two BTV Grand Prix; EPICA Grand Prix;

Annecy Animation Grand Prix 2002; Clios and others.

Professional organisations: D&AD.

Clubs: Brickendon Grange Golf Club.

Hates: Hooking off the tee.

Loves: Laurel and Hardy.

Admires: Pablo Picasso.

Favourite ad: 'Spicy spicy meatballs', Alka Seltzer.

Film: The Seven Samurai, Akira Kurosawa.

Book: One Hundred Years of Solitude, Gabriel Garcia Marquez.

Music: Any of Frederic Chopin's Nocturnes.

Hotel: Hurricane hotel, Tarifa, Spain.

The lowdown: There's not a creative brain in the business who wouldn't

agree that Webster is a genius. He's won so many awards he's thrown the

pre-1982 ones away.


Current job: Chairman, Lever Faberge. +44 (0)20 8439 6000

Details: Not supplied.

The lowdown: The Marketing Society's first president, Weed is one of few

to go successfully from marketing into a key general management role as

chairman of Lever Faberge.


Current job: Director, The Paul Weiland Film Company. +44 (0)20 7287


Details: Not supplied.

The lowdown: Weiland's elder statesman profile belies a director who is

still directing some of the glossiest commercials around. In work

spanning the classic 'points of view' film for The Guardian to Walkers

Crisps, he has defined the best TV advertising.


Born: London, 25 September 1952.

Family: Josephine (wife); three children; two children from first


Lives: Barnes, London.

Education: Bishopshalt Grammar School, Hillingdon; London School of

Economics (BSc Social Anthropology).

Current job: European creative director, Lowe. +44 (0)207 584 5033.

Career highlights: Working as a copywriter with art directors Tony Kaye

(1978-81) and John Merriman and Rhod Waskett (in the 80s); creative

director of Lowe Howard-Spink for about ten years from 1989 (three of

them with Adrian Holmes).

Proudest achievement: Surviving as a creative director for ten years.

Professional organisations: D&AD.

Honours and awards: Creative awards from D&AD, Campaign Press and

Posters and British Television Awards; Creative Circle president's award

in 1997. Clubs Huntercombe Golf Club.

Hates: Advertising.

Loves: Advertising.

Admires: (In advertising) Sir Frank Lowe; John Webster; Tony Brignull;

Neil Godfrey; Alan Waldie; Terry Lovelock; Vince Squibb; Charles Inge.

Favourite ad: 'Istanbul', Benson & Hedges.

Film: Get Carter, Mike Hodges.

Book: A Fortunate Life, AB Facey.

Music: Anything by Bob Dylan.

Hotel: Lizard Island, Australia.

The lowdown: Never regarded as the most charismatic of senior creatives,

but a safe pair of hands running the Lowe creative department between

Charles Inge's departure and installation of Damon Collins. A 20-year

servant of the agency whose continued presence is seen as a shield

protecting Collins from the worst of the agency's politics.


Born: Weymouth, 1 August, 1961.

Family: Mark (husband); two children.

Lives: Basingstoke.

Education: Weymouth Grammar; New College, Oxford (MA Chemistry).

Current job: Deputy managing director, Sainsbury's Supermarkets. +44

(0)20 7695 6000.

Salary: Publicly available in annual report.

Career highlights: 1983-96, joined Mars Confectionery as a graduate

trainee and worked through most of the UK brand portfolio to the

position of European franchise director, NPD; launched products

including Mars King Size, Miniatures and Milky Way Magic Stars; 1996-99,

retail marketing director, Abbey National; introduced Alan Davies and

'because life's complicated enough' with Euro RSCG Wnek Gosper;

2000-present, joined Sainsbury's as marketing director; recruited Jamie

Oliver as brand consultant and spokesman and launched Taste the

Difference range.

Proudest achievements: Seeing the winners cross the line at the 1985

Mars London Marathon - my first big project; leading Living the Brand in

Abbey National, in which 10,000 people committed to making customers

lives easier; being equal fifth with Tony Blair in Marketing's survey of

great marketers.

Honours and awards: None.

Professional organisations: Non-executive director, Mitchells & Butlers.

Clubs: I wish I had the time.

Hates: Wasted time.

Loves: My family; Mars bars (in that order).

Admires: Margaret Thatcher.

Favourite ad: 'Dancing man', Guinness.

Film: Men in Black, Barry Sonnenfeld.

Book: Wonderful Life: The Burgess Shale and the Nature of History,

Stephen Jay Gould.

Music: The Sound of Silence, Simon and Garfunkel.

Hotel: White Moss, Windermere.

The lowdown: Weller is undoubtedly an ambitious marketer, but tempers

this with a ready smile and a sense of humour. Harbours a soft spot for

the boys at Euro RSCG Wnek Gosper from her days at Abbey National.


Born: Redditch, 24 April 1944.

Family: Sue (wife); four children.

Lives: Reading.

Education: Oxford (PPE).

Current job: Chairman, Agency Assessments International. +44 (0)20 7976


Salary: Undisclosed.

Career highlights: 1973-75, country manager for McCann-Erickson

Portugal; 1975-78, Malaysia; 1979-81, managing director, Royds; chairman

and founder, Wethey Scottt Pocock.

Proudest achievement: Founding AAI; growing it over 15 years.

Honours and awards: None.

Professional organisations: Company of management consultants; member,

IAA, The Marketing Society.

Clubs: MCC; RAC; Hankley Common Golf Club; Calcot Park Golf Club.

Hates: Admin.

Loves: Alderney.

Admires: Harry Colt, golf architect.

Favourite ad: The Hunt Lascaris campaign for Nando's in South Africa.

Film: Four Weddings and a Funeral, Mike Newell.

Book: The Loom of Language, Frederick Bodmer.

Music: Third Horn Concerto, Wolfgang Amadeus Mozart.

Hotel: W Hotel, Wolloomooloo, New South Wales, Australia.

The lowdown: A militaristic demeanour and vociferous love for the Tory

party makes Wethey appear more at home on the side of a cricket pitch

than an advertising pitch. Nevertheless, his understanding and affection

for the business is profound.


Born: Ilkley, 9 February 1947.

Family: Denise Kingsmill (partner); three children jointly.

Lives: Holland Park, London.

Education: Watford Grammar School; St Johns College, Cambridge


Current job: A number of directorships.

Salary: See Companies House.

Career highlights: The turnaround of Jazz FM, and subsequent sale to

Guardian Media Group in 2002.

Proudest achievement: See above.

Honours and awards: None.

Professional organisations: Chairman, City of London Arts Trust.

Clubs: Oxford and Cambridge; Solus; The Marketing Society.

Hates: Undisclosed.

Loves: Music; my family.

Admires: Nelson Mandela.

Favourite ad: Impossible to choose one - there's loads.

Film: Un Homme et une Femme, Claude Lelouch.

Book: The Mandarins, Simone de Beauvoir.

Music: Symphony No 3, Camille Saint-Saens.

Hotel: Tournabuoni Beacci, Florence.

The lowdown: How appropriate that Wheatly, the man behind the turnaround

of Jazz FM, loves music - he plays the sax and piano. A minor player in

the recent battle for Cordiant.


Born: Luton, 15 August 1956.

Family: Joan Wheldon (mother), Sue Wheldon (sister); Macarena

Ruiz-Larrea (wife); three sons.

Lives: Ealing, London.

Education: Royal Masonic schools, Bushey, Hertfordshire; University of

Kent at Canterbury (Urban Studies).

Current job: Chief executive, Team Vodafone for WPP. +44 (0)20 7439


Salary: OK.

Career highlights: All my time at Saatchi & Saatchi, entering as trainee

in March 1983 and leaving in December 1988; helping save Carling at WCRS

by digging 'dambusters' out of a reject pile; being hired as a package

with Adrian Holmes to take the helm with Paul Weinberger at Lowe Howard-

Spink; taking the agency from eight to three and to European Creative

Champions with an extraordinary team of people (getting Whitbread to

bring back 'Heineken refreshes the parts ...' to spawn 'blues singer',

among others; getting Stella out of print and into the cinema; having

fun on Vauxhall, Weetabix, Reebok and Irn Bru the highlights); 1993,

hired by Coca-Cola in September to be the global head of advertising and

a vice-president of marketing, based in Atlanta, travelled the world for

almost four years and learnt non-stop, then scored my career own goal by

joining BBDO as president of Europe; 1999, joined Tempus as plc director

in September, worked as chief executive of CIA UK and chairman of Tempus

Partners, winning Vodafone Global as first client and helping Vodafone

get all acquired countries rebranded and establish a global marketing

organisation; world's first hostile sale meant that Tempus was taken

over by WPP, where I am today.

Proudest achievement: Not saying a word when presenting the Smirnoff

campaign in the global pitch in 1992.

Honours and awards: Cycling proficiency (involved in lots of creative

awards along the way).

Professional organisations: Member, advisory board of Globalegacy;

trustee, Yorkshire Sculpture park; member, advisory board of the

adcentre at Virginia Common University (US); non-executive board member,


Clubs: Marketing Group of Great Britain; Saville Club; Riverside Club;

The Health Department.

Hates: Not much.

Loves: Honesty.

Admires: Mahatma Gandhi.

Favourite ad: 'An ace cafe with quite a nice museum attached', Victoria

& Albert museum.

Film: One Flew Over the Cuckoo's Nest, Milos Forman.

Book: The Reader, Bernhard Schlink.

Music: The Bright Side of the Road, Van Morrison.

Hotel: The Ritz, Madrid.

The lowdown: Chris Ingram called Wheldon a 'visionary' when he made him

chief executive of CIA in 2000. A man with good leadership skills and

lack of bullshit.


Born: Newcastle, New South Wales, Australia, 2 March 1962.

Family: Michael Anthony White and Brenda Jean White (parents); Sarah

Louise White (wife); one son.

Lives: Richmond, Surrey.

Education: 1971-78, Dulwich College1980-83; 1978-80, Croydon College of

Art & Design; City of Nottingham University (BA Hons Information


Current job: Creative director, McCann-Erickson London +44 (0)20 7837


Salary: Undisclosed.

Career highlights: 1988-90, art director, Sudler and Hennessey Sydney;

1990-91, art director, FCB Sydney; 1991-94, art director, FCB London;

1994, started at McCann for two weeks freelance work; 1997-99, creative

group head McCann London; 1999-2000, joint creative director, McCann

London; 2000-2001, creative director, Magic Hat; 2001, promoted to

executive creative director, McCann London.

Proudest achievements: 'Tomcat', Bacardi Breezer campaign.

Honours and awards: McCann Marketing Week Agency of year 2002; Bacardi

Breezer Marketing Week Campaign of Year 2001; McCann-Erickson M&M Agency

of Year 1999, 2000, 2001; AWARD; BTAA; Clio; Cresta; Drinks Awards;

EFFIE; Eurobest; FAB; FACTS; Golden Stylus; London International; M&M;

Mobius; New York Festival; Travel Advertising.

Professional organisations: D&AD.

Clubs: Undisclosed.

Hates: Politics; mashed potato.

Loves: My family.

Admires: Lou, my wife; Medicine Sans Frontiers.

Favourite ad: '1984', Apple; 'tag', Nike; 'chick', Union Carbide;

'Snowplough', Volkswagen.

Film: Jean de Florette, Claude Berri; The Third Man, Carol Reed; The

Matrix, Andy and Larry Wachowski.

Book: Birdsong, Sebastian Faulks; To Kill a Mockingbird, Harper Lee; The

Great Gatsby, F Scott Fitzgerald.

Music: Ex-Factor, Lauren Hill; Try, Macy Gray; Another Girl Another

Planet, Only Ones.

Hotel: Babington House, Somerset.

The lowdown: White looks far too young to be the creative director at

McCann-Erickson, although the demands of the job may soon change that.

Once nearly pushed Vinnie Jones too far during the filming of a Bacardi



Born: Cobham, Surrey, 16th April 1964

Family: Jo (wife); four children.

Lives: Elstead, Surrey.

Education: Highfield Prep School; Harrow.

Current job: Display sales director, The Daily Telegraph (1996). +44

(0)20 7538 5000.

Salary: Undisclosed.

Career highlights: Getting a job in 1983; all subsequent promotions.

Proudest achievement: The children.

Professional organisation None.

Honours and awards: None.

Clubs: Sunningdale Golf Club; Soho House; Hak-pai Hackers; BOT.

Hates: Raw tomatoes; marrow; waiting for baggage reclaim; lip service.

Loves: Family; golf; gardening; the odd sherbet with friends.

Admires: Lord Black of Crossharbour (who else?); Jo (my wife).

Favourite ad: 'Diving', John Smith's.

Film: All the Bond films starring Sean Connery except Never Say Never

Again; The Great Escape, John Sturges.

Book: None.

Music: Candle in the Wind, Elton John.

Hotel: Babington House, Somerset.

The lowdown: A self-confessed armchair sports fan, White-Smith has been

a crucial catalyst for change and innovation at The Daily Telegraph.


Current job: Chairman, Wieden & Kennedy New York. +1 503 937 7000.

Details: Not supplied.

The lowdown: The creative superhero Wieden made a serious and straight

figure as this year's president of the jury at Cannes. A man widely

respected by his peers and a highly motivated force for change.


Born: 6 July 1944 (but don't tell anyone).

Family: Brigadier in the British Army (father); two so far (wives); five

children; two step-children.

Lives: London.

Education: Wellington College; St Catherine's College, Cambridge.

Current job: Chairman,WCRS. +44 (0)20 7806 5000.

Salary: As advertised in Campaign.

Career highlights: 1965, creating Britain's first student advertising

agency while an undergraduate at Cambridge University (but the

distractions meant that I failed to get a degree); 60s, working at the

best UK advertising agency created in the 20th century, CDP; 80s,

helping invent WCRS and reinvent it in the 21 century.

Proudest achievements: Inventing the Ideas Foundation, a new charity

designed to identify and nurture creatively gifted teenagers.

Honours and awards: Around 1967, D&AD Pencil for copywriting; a few

others along the way.

Professional organisations: Chairman, Duke of Edinburgh's Award Charter

for Business; chairman, Arts and Business; founding chairman, Ideas


Clubs: The Thirty Club, president 2003-04; Third Space.

Hates: Compromise.

Loves: Conviction.

Admires: Undisclosed.

Favourite ad: 'Lemon', Volkswagen.

Film: The Jungle Book, Wolfgang Reitherman.

Book: The Day the Pigs Refused to be Driven to Market; it's the only one

I've ever written.

Music: The Slow Movement, Fifth Symphony, Richard Wagner.

Hotel: Tresanton, St Mawes, Cornwall.

The lowdown: Hilariously described by one of his own staff as dressing

like 'a children's entertainer', Wight is one of the adland's enduring

characters. Truly an enigmatic, energetic and creative genius of his

generation. Has a trademark lime-green suit - often accompanied by black

and white striped socks.


Born: High Wycombe, 29 November 1966.

Family: Keith (dad); Lara (wife).

Lives: Belsize Park, London.

Education: Wycombe Royal Grammar; Plymouth Polytechnic (BSc Social


Current job: Partner, Naked. +44 (0)20 7336 8084.

Salary: Undisclosed.

Career highlights: 1988, Granada TV planning; 1990, MTV Europe research;

2001 Disney planning, BMP strategy director, joint MD PHD.

Proudest achievement: Starting Naked.

Professional organisations: MRS; IOD; MRG.

Honours and awards: A few industry awards.

Clubs: Chelsea FC season ticket holder; Holmes Place.

Hates: Politics; unnecessary bureaucracy; pettiness.

Loves: Ideas; creativity; problem-solving; people.

Admires: Gianfranco Zola; my dad.

Favourite ad: 'No nonsense' campaign, John Smith's.

Film: Quadrophenia, Franc Roddam.

Book: London A-Z.

Music: All Mod Cons/Setting Suns, The Jam.

Hotel: Amanpuri, Thailand.

The lowdown: The reformed(ish) clubber still manages to bring a cutting

edge to Naked, which he skilfully combines with an all-round Mr Nice Guy

approach. Almost too good to be true.


Born: London, 8 May 1965.

Family: George and Sheila Williams (parents); Sarah Williams (wife); one

son; one daughter.

Lives: Beckenham, Kent.

Education: Kelsey Park School, Beckenham, Kent.

Current job: Managing director, OMD UK. +44 (0)20 7893 4893.

Salary: I am a higher rate taxpayer.

Career highlights: Mid-80s, a thorough training and grounding in media

at Ted Bates working on Mars, Pedigree Petfoods, Electricity Council as

a TV buyer; 1985-87, working at Yellowhammer with Ian Lomas during the

most successful time the agency (those grey Yellowhammer bomber jackets

were fantastic); 1988, spending a year at Leagas Delaney developing some

planning experience and trying to keep up with Jerry Fielder; 1989,

moving to BBDO to work on the Gillette account; 1990, moving with the

account to BMP DDB upon Omnicom's purchase of BMP and subsequently

winning both companies total media responsibility leading to the

centralisation of all the Gillette business in 1999 after adding Braun

(1996), Duracell (1998), Oral B (1999); 1993 appointed to the BMP main

board; 1998, head of TV; 2001, managing director; 2001 leading the team

that pulled in the Peugeot and Citroen business; 2002, the Walkers and

Quakers media business, over the past ten years, being part of a

management team that has seen the agency grow from 40 people to 140

people; being part of an organisation that has retained its billings

ranking without the need for merger or acquisition.

Proudest achievements: Getting my current role as managing director for

OMD UK and taking responsibility for one of the best teams in London.

Honours and awards: None.

Professional organisations: None.

Clubs: None.

Hates: Arrogance; laziness.

Loves: Spending time at home with my family and watching my son play


Admires: In history, Mahatma Gandhi; in modern day, Bill Gates.

Favourite ad: 'Photo booth', Hamlet.

Film: Merry Christmas, Mr Lawrence, Nagisa Oshima.

Book: Mind Over Matter, Ranulph Fiennes.

Music: Brown Eyed Girl, Van Morrison.

Hotel: Thornybush Lodge, South Africa.

The lowdown: Described by colleagues as 'like the rock of Gibraltar' for

being extremely solid and good with clients, Williams is a former TV

buyer and OMD lifer who has a particularly unfussy character and

invariably gets the job done. He's well liked and a 'strong family man'.


Born: London, 9 March 1942.

Family: W Arthur Willott and V Joanna Ashton (parents); Patricia Ann

(first wife); Carolyn Mary (second wife); two daughters.

Lives: Blockley, Gloucestershire.

Education: Hitchin Grammar School.

Current job: Chairman, Fintellect Ltd. +44 (0)1386 6700361.

Salary: Undisclosed.

Career highlights: 1968, partner in London accountancy company, age 26;

1969, launch editor of Accountancy Age; 1978, technical director,

Institute of Chartered Accountants in England and Wales; 1981, partner,

Spicer and Pegler (later Touche Ross); c.1992, special professor at

University of Nottingham; 1991, founding partner, Willott Kingston

Smith; 1999, trustee, Save The Children Fund.

Proudest achievement: In business, probably launching Willott Kingston

Smith; also writing Current Accountancy Law and Practice.

Professional organisations: The Institute of Chartered Accountants in

England and Wales; The Marketing Society; The Direct Marketing


Honours and awards: Undisclosed.

Clubs: Eversham Operatic and Dramatic Society.

Hates: Dishonesty.

Loves: Undisclosed.

Admires: Probably Winston Churchill.

Favourite ad: Still 'preganant man', HEC/Family Planning Association

(shows my age).

Film: Recently, The Pianist, Roman Polanski.

Book: Anything by Thomas Hardy.

Music: Undisclosed.

Hotel: None.

The lowdown: An honourable and well-versed financial wizard. If you're a

start-up and you want to sell out big time in ten years time, you

absolutely need Willott on side.


Born: Aberdeen 28 September 1966.

Family: Margaret and Charles Wilson (parents); Alison Wilson (wife); one


Lives: Brussels, Belgium.

Education: Cults Academy; Aberdeen University.

Current job: President, Levi's brand EMEA.+ 003 226 416 011.

Salary: Not in public domain.

Career highlights: 1990, left Burton Group plc; 1991, joined Levi

Strauss UK; 1996, appointed UK franchise director (first board job);

1998, regional marketing director (northern Europe); 2000, brand

director, Levi's Europe; 2001, appointed Levi's brand president.

Proudest achievements: Returning Levi's brand to growth in 2000; opening

Cinch in London.

Honours and awards: Worked on many award-winning campaigns including

gold at Cannes for 'twisted original'; BT Gold Award for 'odyssey' and

'twist'; gold at Cannes for 'odyssey'; D&AD gold for 'twist'.

Professional organisations: None.

Clubs: Only my local gym.

Hates: Discrimination of any kind.

Loves: Running; football; my family; reading.

Admires: Nelson Mandela; Steven Redgrave.

Favourite ad: 'Creek', Levi's.

Film: Breakfast at Tiffany's, Blake Edwards.

Book: Wuthering Heights, Emily Bronte.

Music: Wonderwall, Oasis.

Hotel: Hotel du Cap, Antibes.

The lowdown: This down-to-earth Scot was nearly not a client at all,

having seriously considered becoming a professional footballer.

Unsurprisingly, Wilson wears Levi's clothes all the time.


Current job: Editor, The Sunday Times. +44 (0)20 7782 5000.

Details: Not supplied.

The lowdown: Witherow is an accomplished author and has penned two books

on the Falkland and Gulf wars. A member of the RAC, he also an avid fan

of skiing, sailing and tennis.


Born: Nice, France, 19 February 1959.

Family: Gaby and John Sadovy (parents); Sally Mattinson (partner); one


Lives: London NW3.

Education: Dulwich College; Gonville and Caius College, Cambridge


Current job: Chairman, Euro RSCG Partners; chairman and executive

creative director, Euro RSCG Wnek Gosper. +44 (0)20 7240 4111.

Salary: Appropriate.

Career highlights: 1981, joined Ogilvy & Mather as trainee copywriter;

1986, youngest ever creative board director; creator of Guinness 'pure

genius' campaign; 1989, Lowe Howard-Spink; 1994, created Euro RSCG Wnek

Gosper; member of Euro RSCG Worldwide board and Havas Creative Council.

Proudest achievement: My son, Daniel Wnek; taking over an ailing group

of companies and turning them into a major brand offering gainful

employment and fun to more than 250 people.

Honours and awards: One of only two copywriters in modern times to be

awarded at least a D&AD silver nomination in print, radio and TV; winner

of Cannes Grand Prix.

Professional organisations: Undisclosed.

Clubs: Groucho; Chelsea FC.

Hates: Undisclosed.

Loves: Watching soccer; pumping iron.

Admires: Sal, the amazing mother of my son.

Favourite ad: Benson & Hedges cinema.

Film: Day for Night, Francois Truffaut.

Book: The Conformist, Alberto Moravia.

Music: Blues.

Hotel: Hotel du Cap, Antibes.

The lowdown: Wnek's colourful life (four wives, expensive tastes,

outrageous quotes in an infamous Sunday Times article) tends to distract

from his talent for running an agency. His brain is as big as his brawn.


Born: Watford, 11 February 1959.

Family: Married to Mia; four children.

Lives: Tetbury, Gloucestershire.

Education: City University (Economics)

Current job: Chief executive, WCRS. +44 (0)20 7240 4111.

Salary: Undisclosed.

Career highlights: Being group account director on Carling when WCRS

made the 'dambusters' ad; 1995, becoming managing director of WCRS;

1998, winning the Camelot pitch; 2003, becoming IPA president.

Proudest achievement: My family.

Honours and awards: IPA fellow, 2001; IPA president; 2003

Professional organisations: Chairman of trustees, Changing Faces, a UK

charity that helps people cope with facial disfigurement.

Clubs: None.

Hates: As a commuter, all those responsible for the state of Britain's


Loves: Undisclosed.

Admires: My wife.

Favourite ad: The Orange launch ad.

Film: Dial M for Murder, Alfred Hitchcock.

Book: Brideshead Revisited, Evelyn Waugh.

Music: The Smiths singles collection.

Hotel: The Littrell Arms, Dunster, Somerset.

The lowdown: The reigning IPA president has an easy charm which fits

well with a position in which knowing a wide range of people across the

industry is highly important. Woodford is good at encouraging people to

do things. Mainly because it's hard to say no to him.


Born: Undislosed, 30 June 1955.

Family: Robert and Linda Wootton (parents); Liz Inigo Jones (partner);

one son.

Education: Hall School, Wanstead; Oundle School.

Current job: Director of media and advertising affairs, ISBA. +44 (0)20

7499 7502.

Salary: None of your business.

Career highlights: 1981-85, media group director, WCRS; 1985-91, media

partner, Horner, Collis and Kirwan; current role.

Proudest achievement: Successful management of highly effective

collegiate teams.

Honours and awards: Member, IPA.

Professional organisations: The Marketing Society.

Clubs: RAC Club.

Hates: Pomp and circumstance; excessive process; perspiration over


Loves: Enthusiasm; energy; focus.

Admires: Gordon Sumner.

Favourite ad: 'Creek', Levi's.

Film: 2001: A Space Odyssey, Stanley Kubrick.

Book: Titus Groan, Mervyn Peake

Music: Where Were You, Jeff Beck.

Hotel: Gland Hotel, Giessbach, Switzerland.

The lowdown: As if being the head honcho of media affairs at ISBA wasn't

hairy enough, Wootton has another life as a session guitarist with the

improbably named retro loon pant-clad rockers Mike Fab Gere and the

Permissive Society.


Current job: Chief executive, Omnicom. +1 212 415 3600.

Details: Not supplied.

The lowdown: At over six feet tall and of solid Irish stock, Wren cuts

an imposing figure on Madison Avenue and is driven more by market

invective than creative sensibilities. Famously good at spotting the

next big thing.


Current job: Chairman, Crysalis Radio. +44 (0)20 7221 2213.

Details: Not supplied.

The lowdown: Wright once blew part of his fortune on buying his

favourite football club, Queens Park Rangers FC, in 1996. The

horse-racing fan got into radio while at Bristol, organising events for

fellow students.


Current job: Editor, The Mail on Sunday. +44 (0)20 7938 6000.

Details: Notsupplied.

The lowdown: Described as 'immaculately obscure' by one of his peers,

the Cambridge-educated Wright started as a reporter on a local paper in

Hemel Hempstead and edited the Femail section of the Daily Mail on his

way up.


Born: King's Lynn, 12 May 1965.

Family: Samual and Irmgard Young (parents); Plum (partner); two


Lives: London W6.

Education: Alderman Catleugh Comprehensive; Newcastle Polytechnic.

Current job: Executive creative director, St Luke's. +44 (0)20 7380


Salary: Undisclosed.

Career highlights: Launching St Lukes; being named Campaign's Agency of

the Year in my first year as creative director; being included in

Campaign's top ten creative director lists in 2001 and 2