WOODFORD, STEPHEN WILLIAM JOHN
Born: Watford, 11 February 1959.
Family: Married to Mia; four children.
Lives: Tetbury, Gloucestershire.
Education: City University (Economics) Current job: Chief executive, WCRS. +44 (0)20 7240 4111.
Career highlights: Being group account director on Carling when WCRS made the 'dambusters' ad; 1995, becoming managing director of WCRS; 1998, winning the Camelot pitch; 2003, becoming IPA president.
Proudest achievement: My family.
Honours and awards: IPA fellow, 2001; IPA president; 2003 Professional organisations: Chairman of trustees, Changing Faces, a UK charity that helps people cope with facial disfigurement.
Hates: As a commuter, all those responsible for the state of Britain's railways Loves: Undisclosed.
Admires: My wife.
Favourite ad: The Orange launch ad.
Film: Dial M for Murder, Alfred Hitchcock.
Book: Brideshead Revisited, Evelyn Waugh.
Music: The Smiths singles collection.
Hotel: The Littrell Arms, Dunster, Somerset.
The lowdown: The reigning IPA president has an easy charm which fits well with a position in which knowing a wide range of people across the industry is highly important. Woodford is good at encouraging people to do things. Mainly because it's hard to say no to him.
Born: Undislosed, 30 June 1955.
Family: Robert and Linda Wootton (parents); Liz Inigo Jones (partner); one son.
Education: Hall School, Wanstead; Oundle School.
Current job: Director of media and advertising affairs, ISBA. +44 (0)20 7499 7502.
Salary: None of your business.
Career highlights: 1981-85, media group director, WCRS; 1985-91, media partner, Horner, Collis and Kirwan; current role.
Proudest achievement: Successful management of highly effective collegiate teams.
Honours and awards: Member, IPA.
Professional organisations: The Marketing Society.
Clubs: RAC Club.
Hates: Pomp and circumstance; excessive process; perspiration over inspiration.
Loves: Enthusiasm; energy; focus.
Admires: Gordon Sumner.
Favourite ad: 'Creek', Levi's.
Film: 2001: A Space Odyssey, Stanley Kubrick.
Book: Titus Groan, Mervyn Peake Music: Where Were You, Jeff Beck.
Hotel: Gland Hotel, Giessbach, Switzerland.
The lowdown: As if being the head honcho of media affairs at ISBA wasn't hairy enough, Wootton has another life as a session guitarist with the improbably named retro loon pant-clad rockers Mike Fab Gere and the Permissive Society.
Current job: Chief executive, Omnicom. +1 212 415 3600.
Details: Not supplied.
The lowdown: At over six feet tall and of solid Irish stock, Wren cuts an imposing figure on Madison Avenue and is driven more by market invective than creative sensibilities. Famously good at spotting the next big thing.
Current job: Chairman, Crysalis Radio. +44 (0)20 7221 2213.
Details: Not supplied.
The lowdown: Wright once blew part of his fortune on buying his favourite football club, Queens Park Rangers FC, in 1996. The horse-racing fan got into radio while at Bristol, organising events for fellow students.
Current job: Editor, The Mail on Sunday. +44 (0)20 7938 6000.
The lowdown: Described as 'immaculately obscure' by one of his peers, the Cambridge-educated Wright started as a reporter on a local paper in Hemel Hempstead and edited the Femail section of the Daily Mail on his way up.
YOUNG, ALAN SCOTT
Born: King's Lynn, 12 May 1965.
Family: Samual and Irmgard Young (parents); Plum (partner); two children.
Lives: London W6.
Education: Alderman Catleugh Comprehensive; Newcastle Polytechnic.
Current job: Executive creative director, St Luke's. +44 (0)20 7380 8888.
Career highlights: Launching St Lukes; being named Campaign's Agency of the Year in my first year as creative director; being included in Campaign's top ten creative director lists in 2001 and 2002; helping Ikea become the success story it is today; having some of my work described as the best campaign of the year by Steve Dunn in Campaign and simultaneously have The Sun describe it as the worst; co-planning and co-creating BT's repositioning through the 'stadium' ad.
Proudest achievements: Discussing the work I've produced on BBC1, Channel 4 and Radio 4's Today; making the time to organise a memorial service and wake for Roy Antoine, a great friend and colleague.
Honours and awards: Various down the line, although St Luke's hasn't entered awards up until 2003. We intend to change that policy.
Professional organisations: None.
Clubs: None - I've let my memberships lapse since having children.
Hates: Coolness; cynicism.
Loves: Passion; honesty.
Admires: Anyone willing to hang the consequences and dedicate themselves to what they believe in.
Favourite ad: 'Beach', Drum Cider. Dark, ironic and weirdly tender.
Film: The Graduate, Mike Nichols.
Book: Right now it's I Claudius, Robert Graves.
Music: Anything that induces goose-bumps.
Hotel: Santa Caterina.
The lowdown: His penchant for tweedy suits and flat caps has seen the sartorially challenged Young sometimes compared with Doctor Who. His spine-chilling laugh has been described as purely evil.
YOUNG, ANTONY MICHAEL
Born: Wellington, New Zealand, 20 November 1964.
Family: Nelson and Millie Young (parents); Nancy (wife); three children.
Lives: Wimbledon, London.
Education: Rongotai College, New Zealand.
Current job: Chief executive, ZenithOptimedia UK Group. +44 (0)20 7224 8500.
Career highlights: 1983, joined Saatchi & Saatchi New Zealand (Wellington) as a trainee; 1984-87, TV buyer for Griffin & Sons; media planner; 1988-89, joined Colenso BBDO New Zealand (Wellington) as media manager; 1990-94, media director; 1995, regional media head, Asia board director, Saatchi & Saatchi Asia (based in Hong Kong), key client media director for Procter & Gamble Asia, oversaw development of national media departments in 13 countries; 1996, founding chief executive, Zenith Media Asia; 2000, joint founder and chief executive of digital marketing consultant AdXplorer, established a client list that included Sony, Unilever and Johnson & Johnson; 2001-02, chief executive, Zenith Optimedia Group Asia; 2003, chief executive, ZenithOptimedia UK.
Proudest achievement: Launching and building Zenith Media in China - arguably the world's most important advertising market from a global perspective; breaking global agency rosters to win Coca-Cola, Sony and McDonald's as clients; winning back P&G's US$130 million buying account after losing it 21 months earlier; today, the dominant media agency in China, with 350 staff across three offices.
Honours and awards: Media Agency of the Year (Asia) in 1998 and 2001.
Professional organisations: IPA; The Marketing Society.
Loves: Family; NBA basketball; Sunday newspapers (and Sundays in general).
Admires: Creative directors heavy on talent, light on ego.
Favourite ad: The Economist outdoor work; a great campaign that continues to engage me with every new execution.
Film: The Two Towers, Peter Jackson.
Book: Currently, Good to Great, Jim Collins.
Hotel: The Sukhothai hotel in Bangkok.
The lowdown: An enthusiastic volleyball player and one time international volleyball umpire, Young is a well travelled New Zealander who is attempting to take ZenithOptimedia forward under his new 'the return on investment agency' positioning. His near tee-totallism might seem at odds with UK media agency culture but he's intent on galvanising the agency.
ZITTER, GUY ANTHONY
Born: London, 26 February 1954.
Family: Gerald and Ina (parents); Julie Polk (wife); two children.
Lives: Chiswick, London.
Education: Uppingham School; Edinburgh University.
Current job: Managing director, Daily Mail. +44 (0)20 7938 6000.
Salary: Even my wife doesn't give this information.
Career highlights: 1976-79, making a profit running a nightclub in the Seychelles; 1989-2003, circulation and profit growth of the Daily Mail.
Proudest achievement: Staying married and having wonderful children (mostly down to my wife).
Honours and awards: None worth mentioning.
Professional organisations: Director, Associated Newspapers; director, DMG Exhibitions.
Clubs: Harry's Bar; Mossiman's; St Moritz Yacht Club; Richmond RFC.
Hates: Liars; wimps; stupidity; crawlers; bullies.
Loves: My family; skiing; fine wine; good cigars; good people.
Admires: Various people in various fields.
Favourite ad: The one which spends the most on press in the Mail.
Film: One Flew Over the Cuckoo's Nest, Milos Forman.
Book: A Short History of Nearly Everything, Bill Bryson.
Music: Sharp-dressed Man, ZZ Top.
Hotel: Amanpan, Phuket.
The lowdown: Zitter is the media salesman who put the 'bull' into ebullient. Few people in media take such enormous pleasure in their own achievements. A place on his annual skiing trip is media's most highly prized invitation.