THE A LIST: Part 2 of 11


Born: London, 2 August 1953.

Family: Undisclosed.

Lives: London W1.

Education: St Nicholas Grammar School; Queens College, Oxford (Modern


Current job: Chief executive, COI Communications.

Salary: Civil service pay band two (£70,725-£148,625).

Career highlights: 1994-96, chairman, Saatchi & Saatchi North America;

1997-98, UK chairman; 1998-2002, international chairman.

Proudest achievement: 1998, the Northern Ireland Good Friday Agreement

referendum campaign.

Honours and awards: None.

Professional organisations: ISBA.

Clubs: Soho House.

Hates: Bullying.

Loves: Cricket.

Admires: My mother.

Favourite ad: 'The Tate by tube', Tate.

Film: Rebecca, Alfred Hitchcock.

Book: Independence Day, Richard Ford.

Music: White Rabbit, Jefferson Airplane.

Hotel: Altanharrie Inn, Ullapool.

The lowdown: A man of legendary smoothness who once dated Tory PR

doyenne Amanda Platell, Bishop lends his immense client experience to

being the biggest-spending one in the UK. A cheerful and effervescent



Born: Crowborough, 25 November 1966.

Family: Mark and Di (parents); Erminia (wife); one daughter.

Lives: London SW12.

Education: Tonbridge School; Lancaster University (Organisational


Current job: Managing director, Universal McCann Interactive.

Career highlights: 1989, Zenith Media, trainee, worked on BT, Dixons

Stores Group, Saab and Silk Cut; 1985, board director, worked on BT,

BMW, Hewlett-Packard, Lloyds TSB; 1988, started to lead Zenith's

interactive development; 2000, co-founded Zenith Interactive Solutions;

2001, launched UM Interactive; 2002 managing director, UM Interactive

EMEA region.

Proudest achievement: Making UM Interactive the success it is, by

building a talented group of individuals into an effective team that is

a real pleasure to work with (most of the time, anyway).

Honours and awards: Best launch campaign for Xbox (2002, M&Ms); best

interactive advertising for Xbox (2002, BIMAs).

Professional organisations: IPA's Digital Marketing Group.

Clubs: Throb.

Hates: All forms of disloyalty; most cheeses.

Loves: My wife and daughter.

Admires: My parents.

Favourite ad:

Film: Heat, Michael Mann.

Book: A Wild Sheep Chase, Haruki Murakami.

Music: Screamadelica, Primal Scream.

Hotel: Pelirocco, Brighton.

The lowdown: The term 'early adopter' could have been invented for

Blackden. Once fell foul of the internet by booking a client's ads onto

a porn website, having mistaken it for a money site.


Born: Whittier, California, 19 April 1956.

Family: I am the baby of the family; married the girl I went to high

school with; two children.

Lives: Chappaqua, New York, two blocks away from another president (Bill


Education: Arizona State University, was the only person in my class

actually to get a job in advertising without the MBA (boy, have times


Current job: On my 43rd birthday 2000, I became president, Grey

Worldwide. +00 (0)212 546 2000.

Salary: Enough.

Career highlights: 1998-2000, Taking Grey London out of the red and into

the black; 2000-present, reinventing Grey Worldwide New York through new

business, better creative and improved financials.

Proudest achievements: Birth of my children.

Honours and awards: Effies, Addy's etc; was recently named Ad Executive

of the Year by Tom Delaney, Delaney Reports.

Professional organisations: Was on the board of directors, Junior

Achievement; board of directors, 4As.

Clubs: Whippoorwill Country Club (I got in, Bill Clinton didn't).

Hates: Laziness.

Loves: Courage.

Admires: My mother; my wife; Tim Mellors (my former partner at Grey


Favourite ad: 'Pride', United States Postal Service.

Film: Mister Roberts (a story about management).

Book: American Caesar, William Manchester - a biography of General

Douglas MacArther.

Music: Paradise by the Dashboard Lights, Meatloaf.

Hotel: Grand Wailea, Maui.

The lowdown: Famous for posing in loud Hawaiian shirts, the

buttoned-down Californian may run Grey one day (if Ed Meyer ever steps

down). Formed an unlikely partnership with Derbyshire's Tim Mellors at

the London office although his system of colour-coded 'agencies within

an agency' failed to take off. Seems to have worked in New York, though.


Current job: Managing director, PHD Media. +44 (0)20 7446 0555.

Details: Not supplied.

The lowdown: The 'formidable' Blazey used her small stature to her

advantage when she romped out of the tunnel and onto the pitch as the

strip-clad mascot for her team, Crystal Palace FC. Currently settling

into a new home, a converted pig sty in the country.


Born: London 27 April 1947.

Family: Undisclosed.

Lives: London and Sussex.

Education: Lancing College.

Current job: Chief executive officer, Bartle Bogle Hegarty Group and

chairman, BBH London +44 (0)20 7734 1677.

Salary: Undisclosed.

Career highlights: Helping keep BBH fresh for 21 years and making it a

global company.

Proudest achievement: Co-founding BBH.

Professional organisations:

Honours and awards:.

Clubs: None.

Hates: Complacency.

Loves: New ideas.

Admires: The person who said: 'Companies make their biggest mistakes in

the good times.'

Favourite ad: Once I have a favourite, it's all over.

Film: Pulp Fiction, Quentin Tarantino.

Book: Day of the Jackal, Frederick Forsyth.

Music: Changes weekly.

Hotel: Romazzino, Sardinia.

The lowdown: Bogle's charm might not be immediately striking, but warms

up to be a witty and engaging lunch partner. His exceptional logic,

drive and determination are evidenced by the global success of BBH. A

true pioneer.


Born: Chelsea, London, 29 September 1958.

Family: Valerie (mother); David (father); Mei Cheong (partner); one son;

one daughter.

Lives: Twickenham.

Education: Seaford College; University of Kent and Canterbury (BA

History and Philosophy).

Current job: Chief executive officer, J. Walter Thompson Group in the UK

and Ireland. +44 (0)20 7656 7000.

Salary: Undisclosed.

Career highlights: 1992-95, worldwide management supervisor, American

Express, Ogilvy London; 1995-98, regional director south-east Asia, FCB

Asia-Pacific; 1998-2001, president and chief executive officer, FCB San

Francisco; 2001 to date, chief executive officer, JWT Group UK and


Proudest achievement: David Ogilvy Award, 1986.

Honours and awards: CAM diploma; dive master Naui BSAC; City and Guilds

cheffing stage one.

Professional organisations: IPA Special Council; IAA; IOD.

Clubs: Montes; Union Club; Barnes Hockey Club; Chelsea Football Club.

Hates: People who break their promises (professional); grey, cold London

winters (personal).

Loves: Promoting good people (professional); salsa dancing (personal).

Admires: Jeff Bezos, founder of

Favourite ad: 'Face', British Airways.

Film: The Deer Hunter, Michael Cimino.

Book: The New Confessions, William Boyd.

Music: Always, The Lighthouse Family (pop); Carmen, Georges Bizet


Hotel: Amman Dari, Bali, Indonesia.

The lowdown: The low-key Bolton was a surprise hiring to JWT's London

shop, but he has steadily proved his worth in the past two years,

despite an obsession with telling the world that the agency was moving

to new offices.


Born: Stockholm, 5 February 1970.

Family: Wife; one daughter.

Lives: London.

Education: Enskilda Gymnasiet; NYU.

Current job: Director, MJZ. +44 (0)20 7

Salary: £5 and up.

Career highlights: Coming to London.

Proudest achievements: Always the last piece of work.

Honours and awards: Lions, Tigers, Swans, Arrows, Pencils and various


Professional organisations: Undisclosed.

Clubs: Kungliga Tennis Klubben.

Hates: Antitrust.

Loves: My family, friends and work.

Admires: Lars von Trier.

Favourite ad: 'Swimblack', Guinness.

Film: One Flew Over The Cuckoo's Nest, Milos Forman.

Book: Akta dig for Rodskin.

Music: The White Stripes.

Hotel: Esalen Institute, Big Sur.

The lowdown: Bond's talent is demonstrated by the fact that it's only

taken him four years to hit the big time. Clearly ambitious, Bond's

signing to the US-based MJZ will give him more scope to add his dark

humour and quirky vision to ads there.


Born: London, 4 February 1962.

Family: Geoffrey and Janet Bowles (parents); Tara Bowles (wife); three


Lives: Richmond, Surrey.

Education: Bellfarm School; Halliford School; London College.

Current job: Managing director, Lowe London. +44 (0)20 7584 5033.

Salary: Undisclosed.

Career highlights: 1982-85, joined Saatchi and Saatchi, initially in

media, moving to account handling; 1985-92, CDP, joined as account

manager, left as board account director; 1992-94, Young & Rubican, board

account director, promoted to new-business director; 1994 to present,

Lowe, board account director to head of account management, client

services director, deputy managing director and managing director.

Proudest achievement: 1996, Reebok, 'Theatre of Dreams', shot by Tony

Kaye, an ad that featured a host of celebs and took more than a year to

make (before and better than the BBC film, in my opinion).

Honours and awards: 1989, best account man of the year, CDP.

Professional organisations: The Marketing Society; IPA.

Clubs: None.

Hates: Mediocrity.

Loves: Playing and watching sport.

Admires: Muhammad Ali.

Favourite ad: 'Iguana', Benson & Hedges.

Film: Butch Cassidy and the Sundance Kid, George Roy Hill.

Book: The Forgotten Soldier, Guy Sajer.

Music: I'm So Tired, The Beatles.

Hotel: Grand Hotel Nord-Pinus, Arles.

The lowdown: Bowles' appointment to the managing director's role at Lowe

was a baptism of fire as the agency struggled to get itself back on

course after some devastating account losses. Has had to win over some

agency doubters but much respected for his ability to sell cutting-edge

creative work to clients.


Born: Bath, 27 March 1955.

Family: Derek and Anne (parents); three children.

Lives: Barnes.

Education: Torquay Boys Grammar School.

Current job: Chief executive, Carlton TV sales.

Salary: Undisclosed.

Career highlights: Sales director TSW; 1992, sales director, Carlton.

Proudest achievement: First charity evening for Orpheus Trust.

Honours and awards: None.

Professional organisations: BTAA; ABC Charity.

Clubs: Blakes 7; Century.

Hates: Negative people.

Loves: Music.

Admires: Jeremy Bullmore.

Favourite ad: Paignton Zoo, starring Johnny Morris. Priceless.

Film: Kelly's Heroes, Brian G Hutton.

Book: Walk This Way, Aerosmith and Stephen Davis.

Music: Gimme Shelter, The Rolling Stones.

Hotel: Belle Rive, Najac.

The lowdown: An ITV sales institution after an early career in a Torquay

jewellers foundered. Equally happy with both the creative and media

sides of the industry, Bowley has the unique ability to sell you

something without you even realising it.


Current job: Chief executive, Audit Bureau of Circulations.

Details: Not supplied.

The lowdown: Well-known for his unstoppable enthusiasm, Boyd is a

fast-talking bundle of energy. A rare beast in that he follows this

through by actually implementing his thoughts.


Current job: President, DDB Europe, BMP DDB. +44 (0)20 7258 3979.

Details: Not supplied.

The lowdown: Bray is DDB's Mr International. He has worked across three

continents, speaks multiple languages and has dual US and UK

citizenship. He is also a company man, although he doesn't like to be

characterised as one, with 25 years of DDB experience.


Born: Torquay, 2 March 1954.

Family: D Briginshaw (mother); Laura (wife); two children.

Lives: London SW18.

Education: Bryanston; Chelsea School of Art; Royal College of Art.

Current job: Creative director, Miles Calcraft Briginshaw Duffy. +44

(0)20 7073 6900.

Salary: See Companies House.

Career highlights: Winning a Design Council Poster Award when I was 18;

head of art at CDP in 1991; being hired by David Abbott; starting MCBD.

Proudest achievements: Starting MCBD.

Honours and awards: Two D&AD Pencils (five nominations); 12 Campaign

Poster/Press silvers; five Creative Circle golds; four British TV

awards; Cannes Lions; One Show gold.

Professional organisations: D&AD.

Clubs: Century; RAC; Royal Channel Island Yacht Club.

Hates: Pollution.

Loves: Having people who do great work; golf; my garden.

Admires: The people who work at MCBD.

Favourite ad: 'Points of view', The Guardian.

Film: Anything by Joel and Ethan Cohen.

Book: Flying Colours, CS Forrester.

Music: Symphony No 3, Henryk Gorecki.

Hotel: It's a secret.

The lowdown: Briginshaw is good company and easy to get along with, but

there is a golden rule. Don't call the agency Miles Calcraft. He cannot

conceal his annoyance if his name is missed off the agency's moniker.


Born: London, 1 October 1953.

Family: Simon and Ann Broadbent (parents); Kathy Wood (partner).

Lives: Chelsea, London.

Education: Dulwich College; University of Sussex (Philosophy; MA

Philosophy of Science).

Current job: Former chief strategic officer, Bates Group Europe;

chairman, Brandcon.

Salary: See Companies House.

Career highlights: 1972, David Bowie's drummer, Moonage Daydream;

1976-78, research executive, Beecham; 1978-82, account planner, BMP;

1982-86, board planning director, FCB; 1986-88, Saatchi & Saatchi;

1988-94, WCRS; 1994-2000, planning director and managing partner, Y&R.

Proudest achievements: Convenor of Judges, IPA Advertising Effectiveness

Awards 2000; editor of Advertising Works 11.

Honours and awards: Fellow of the IPA; the only person to have twice won

the Grand Prix in the IPA Advertising Effectiveness Awards (1982, John

Smith's; 1994, BMW), and won a third Gold Effectiveness Award (1998,

Colgate); visiting professor of marketing, The London Institute.

Professional organisations: Steering Group, IPA Council; chairman, IPA

Value of Advertising committee; Economics Committee, Advertising

Association; Account Planning Group; editorial board, Admap.

Clubs: Travellers; 606.

Hates: Bores.

Loves: Kathy; driving an open-top car and feeling the wind in my ...

scalp; music; travel; cricket; reading; hi-fi; chess; theatre.

Admires: Manolo Blahnik (for Kathy, you understand. Not me.)

Favourite ad: 'Gertcha', Courage Best.

Film: Some Like It Hot, Billy Wilder.

Book: Right Ho, Jeeves, PG Wodehouse (I was once privileged to witness

Sir Alfred Ayer, Wykeham Professor of Logic in the University of Oxford,

laughing so helplessly at a passage in this book that he fell from his

deckchair, spilling his drink).

Music: Bedspring Symphony (bootleg), The Rolling Stones.

Hotel: Le Sirenuse, Italy.

The lowdown: His James Bond villain looks belie his reputation as a

planner who believes in and understands the measurement of effective

advertising. Famous for his ability to make complex ideas simple enough

to inspire creative work that produces tangible results.


Born: Chesterfield, 13 May 1969.

Family: A big, happy one.

Lives: Didsbury, Manchester. The spare key is under the mat near the

back door.

Education: Buxton College, Newcastle CAT (Graphic Design/Advertising);

Watford (Copywriting and Art Direction).

Current job: Creative director, BDH/TBWA.

Salary: Not telling.

Career highlights: Getting a job during a recession.

Proudest achievement: Mascot for Derby County in 1978. You probably

recognise me.

Honours and awards: Not enough, bastards.

Professional organisations: D&AD.

Clubs: The Union; The Circle Club.

Hates: Indigestion.

Loves: The Great Katmandu, a Nepalese restaurant in Manchester.

Admires: Mum and dad.

Favourite ad: The one that we did last week that bombed in research.

Film: The Graduate, Mike Nichols - deffo.

Book: The Secret History, Donna Tartt. But ask me tomorrow and I'll

probably say something else.

Music: Too many to mention. It depends on my mood.

Hotel: Fawlty Towers.

The lowdown: Having had work nominated for Cannes for two successive

years bears testimony to Brooke-Taylor's success during the two years he

has had in sole creative command at BDH\TBWA. Knowledgeable and

self-confident, his task is to reconcile the Manchester agency's

aspirations to be a national shop with sustaining a good base of local



Born: 9 July 1955.

Family: Undisclosed.

Lives: Greenwich Village, New York City.

Education: University of Wisconsin (Economics); Vanderbilt University


Current job: Chief human resources officer, Interpublic Group.

Salary: See WPP and IPG annual filings.

Career highlights: 1986, partner at Towers Perrin; 1992-2002, member of

WPP Group board; 1992-2002, chief resources officer, WWP.

Proudest achievement: My contribution to the evolution of communications

holding companies, from believing that our capital is our scarcest and

most important success factor to understanding that it is talent.

Honours and awards: None.

Professional organisations: Bar Association.

Clubs: Clay, New York City.

Hates: Hypocrisy.

Loves: Reading fiction; films; theatre; travel; running; exercise.

Admires: Self-made, successful people who are always willing to help


Favourite ad: 'Priceless', Mastercard.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Oriental Hotel, Bangkok.

The lowdown: Nicknamed 'the Prince of Darkness', Brooks is one of the

power-brokers in advertising who wields enormous influence with a PR

profile close to zero. Too early to tell whether his switch to IPG has

been a success.


Born: Bradford, 14 July 1957.

Family: Single legally, living with my female partner.

Lives: West Linton, near Edinburgh.

Education: Sedbergh School; Huddersfield Polytechnic.

Current job: Joint managing director.

Salary: £50,000-£150,000.

Career highlights: Setting up Feather Brooksbank.

Proudest achievement: Building a successful business.

Honours and awards: FIPA.

Professional organisations: None at the moment.

Clubs: Secretary of Dunfermline Motor club; local golf club.

Hates: Ignorance.

Loves: Seeing people happy and enjoying themselves.

Admires: My dad.

Favourite ad: 'Surfer', Guinness, in among loads of others.

Film: Not a film buff ...

Book: The Old Man and the Sea, Ernest Hemingway.

Music: Layla, Derek and the Dominos.

Hotel: Don't have one ...

The lowdown: An efficient and serious individual, Brooksbank is the

brains behind the Feather Brooksbank offer and his personality is at the

other end of the spectrum from his partner, Stuart Feather.


Current job: Vice-chairman, DDB Worldwide, DDB Communications France.

Details Not submitted.

The lowdown: A boss with a fierce reputation. In years gone by has

multiple times been voted best-looking man in advertising in France -

has been compared to French crooner Sacha Distel.


Born: Beaconsfield, Bucks, 3 March 1946.

Family: Geraldine (mother); Shelby (wife).

Lives: Cornwall (home); Paddington, London (necessary).

Education: St Edmund's College, Ware, qualifications both modest and

disappointing; Catholicism, a happy remnant.

Current job: Director-general, The Advertising Association. +44 (0)20

7828 4831.

Salary: See Companies House.

Career highlights: My current job; 1982-93, director, J. Walter

Thompson; head of account management and head of training at JWT during

the 80s.

Proudest achievements: Nothing specific other than having survived a

career relishing being part of teams comprising great individuals,

committed to seeking effective solutions to real problems and sometimes


Honours and awards: None that I would regard as mine.

Professional organisations: Undisclosed.

Clubs: Solus Club; Thirty Club (honorary secretary); MCC; Reform.

Hates: Humbug.

Loves: Apart from my family, companionship; most sport; reading and the

arts; the business I have been lucky to be part of; decent gin and


Admires: Undisclosed.

Favourite ad: 'Operatic', Fiat Strada; 'Black pot', Guinness.

Film: Duel, Steven Spielberg.

Book: Talleyrand, Duff Cooper.

Music: Live at Leeds, 1969, The Who.

Hotel: The converted monastery in Amalfi, name (but not stay) forgotten.

The lowdown: Plenty of ex-agency people get to do the trade body thing,

but few do it as effectively as Brown.


Born: Dublin, 28 May 1962.

Family: Mr and Mrs Brown (parents).

Lives: London.

Education: Coolmine, Dublin; College of Commerce, Dublin.

Current job: Partner, Soul. +44 (0)20 7292 5999.

Salary: No brackets preferred.

Career highlights: Joined Nestle UK in 1983, moved to BMP in 1985,

joined Bartle Bogle Hegarty in 1990, and set up Soul in 2000.

Proudest achievement: Having enjoyed every moment of my career to date,

particularly setting up Soul.

Honours and awards: Media awards for Felix, Hellmans, Knorr, Sony,

Haagen-Dazs, Boddingtons, Stella Artois and Megastar.

Professional organisations: IPA.

Clubs: Century; The Irish Club; Champneys.

Hates: Complication.

Loves: Simplicity.

Admires: All the women in my life - my mum, my wife and my daughter.

Favourite ad: Hamlet.

Film: The Field, Larry Fessenden.

Book: Is That It?, Bob Geldof.

Music: Raglan Road (every version).

Hotel: The Imperial Hotel, Vienna (it's where I was married).

The lowdown: Brown's creative savvy is well-known throughout the media

planning ranks as is his ability to enjoy a night out at the club that

he helped to found - Century.


Born: Mayday Hospital, Croydon, 7 August 1969.

Family: On June 22 2002, married my partner of eight years.

Lives: Kentish Town, London.

Education: After an uninspiring education at Warwick School, spent an

entirely satisfying time at the University Of Southampton (Business

Economics and Accounting).

Current job: Senior vice-president, business development, Y&R and

Wunderman EMEA.

Salary: Undisclosed.

Career highlights: My first job was working at the Nuffield Theatre in

Southampton as press and marketing officer. It taught me many things

including how to deal with creative temperaments. I've never looked back

since being told off by Martin Jarvis. (You'll remember him from the 70s

sitcom Rings on your Fingers). He stood in his Y-fronts berating me for

not persuading Theatre Royal in Bath to have more of his colour pictures

up in reception. After all, if they had displayed them they would have

sold more seats. Silly me. I then worked for Kellogg for two years in

their sales force. To cut my teeth they asked me to increase

distribution of the recently launched Pop Tarts in VG and Spar shops in

Devon. While others pitied me, I enjoyed spending two months being paid

to visit some of the most beautiful villages in this country. On 23 May

1994, I joined Saatchi & Saatchi. Starting as a graduate trainee, I

worked my way up to become a board account director, working on Head &

Shoulders, Ariel, Visa International, BBC Radio, the National Lottery

and the NSPCC; 1998, they offered me the job of new business director.

It was clearly a high-profile job and success or failure would be for

all to see. Fortunately, we won lots of business including Sony across

Europe,, Mr Kipling, Telewest and Bisto; Moved to RKCR/Y&R

in September 2000. While partner, business development, the agency won

the global accounts for Land Rover and Lego, Lloyds TSB, COI

Communications New Deal, Carlsberg and Powergen.

Proudest achievements: Helping the NSPCC to launch its 'full stop'

campaign. My involvement was not merely delivering communications - we

helped the NSPCC to redefine its mission and its role in society as well

as bringing about cultural change within the Society. It took several

years to persuade the NSPCC board of trustees that a campaign to end all

cruelty to all children was indeed the correct approach. I wrote a

30-year plan that would start to bring about changes in legislation that

would further protect children. Much of the momentum behind the

legislative changes against smacking can be traced back to the NSPCC's


Honours and awards: No official honours or awards just job satisfaction.

Professional organisations: I sit on the board of trustees for

Groundwork Camden and Islington (Groundwork is the UK's largest urban

regeneration organisation that helps build sustainable communities

through joint environmental action); member, The Marketing Society;

member, IPA (also conceived the idea of the IPA having a new business

group and now sit as deputy chairman).

Clubs: Dining and social clubs are not really my scene. LA Fitness on

Highgate Road.

Hates: Arrogance; conceit. Life is too short.

Loves: My partner; family; friends. Without them I would be nothing.

Admires: Alon Hochdorf, the chief executive of Zenith Media Israel.

There are few more caring, inspiring, motivating or exacting people.

Favourite ad: The 'disco clean' cult 70s Head & Shoulders ad, with an

endline: 'Clean gets the lady.' You can imagine how funny it is. I keep

a copy on my desk and whenever it all gets too much I put the tape in

and watch it. It helps keep work life in perspective.

Film: Not a film but should have been - The Fall and Rise of Reginald

Perrin. Great, super.

Book: Sixty Tips in Sixty Minutes on How to Improve Your Sales


Music: If You Go Away, DJ Skymoo remix of Shirley Bassey.

Hotel: La Posta Vecchia on the coast near Rome. It was a perfect

location at the end of our honeymoon.

The lowdown: The effervescent Brown puts clients immediately at ease

with his charm and intelligence. It's impossible not to enjoy his

company on a social level - especially when he's clad in lederhosen.


Born: Bedford, 23 October 1947.

Family: Married to Jane.

Lives: London W9; Suffolk.

Education: Magdalen College School, Oxford; Merchant Taylors, Crosby;

Loughborough University (Diploma in Automotive Engineering).

Current job: Deputy chief executive, COI Communications.

Salary: See COI annual report.

Career highlights:1974, joined Saatchi & Saatchi as a graduate trainee

following interview with Charles and Maurice; 1978, appointed account

director, winning the Dunlop account from Masius and being congratulated

by the outgoing account director, Murray Walker; 1982, appointed board

director, to work on British Airways global account; 1986, appointed

group account director; 1991, joined Impact FCA! as client services

director, introduced integrated account planning and won Air Canada

within eight weeks of joining; 1994, joined COI as director of

advertising, promoted to director of marketing communications in 1996

and appointed deputy chief executive in 2001.

Proudest achievement: COI being chosen by Campaign as Advertiser of the

Year in 2001.

Honours and awards: Winner of a national student award sponsored by

Shell for a final-year thesis on automotive technology.

Professional organisations: Marketing Society; executive committee

member, ISBA; voluntary work for Nabs Fast Forward; member of Defence

Recruiting Committee.

Clubs: None.

Hates: Real-life versions of the blokes in the Toyota Avensis locker


Loves: Gardening; walking in the country; Formula One; rowing, 19th and

20th-century art; unusual train journeys.

Admires: Maurice Saatchi.

Favourite ad: 'Gertcha', Courage Best.

Film: Twelve Angry Men, Sidney Lumet.

Book: Almost anything by George Orwell.

Music: Hotel California, The Eagles.

Hotel: The Chateau at Montreiul.

The lowdown: The steady hand on the tiller of COI Communications,

Buchanan surprisingly ruled himself out of contention for the top

position when his then boss, Carol Fisher, quit. Has done much to help

make COI a hungrier, better-structured and more accountable



Current job: Director, Gorgeous.

Details: Not supplied.

The lowdown: The shy Budgen shuns the media spotlight which, considering

the number of times he has run the gauntlet at awards shows, must make

his stellar life as one of the most sought-after commercials directors

something of a misery.


Born: London, 26 November 1959.

Family: Trevor and Betty (parents); Lisa (partner); two children.

Lives: Chobham, Surrey.

Education: Whitgift School.

Current job: Chief executive, Carat International.

Salary: See Aegis annual report.

Career highlights: 1980, Y&R; 1983-1989, WCRS; 1989, founded BBJ,

reaching £200 million turnover in 1998; 2000-present, Carat


Proudest achievement: Successfully building a quality media agency.

Honours and awards: Undisclosed.

Professional organisations: IPA; Marketing Society.

Clubs: RAC; Cannons; Morton & Wentworth.

Hates: People who talk too much; airport delays.

Loves: Good company; skiing fast; top-quality Burgundy.

Admires: Any English sportsman who beats Australia.

Favourite ad: 'The road to Sydney', Adidas campaign.

Film: LA Confidential, Curtis Hanson.

Book: The Prince of Admiralty, John Keegan.

Music: Mass in C Minor, Wolfgang Amadeus Mozart.

Hotel: Le Saint Geran, Mauritius.

The lowdown: Buhlmann's ambition has resulted in an extraordinary rise

through the ranks. Although he started his career as a time buyer he now

strides the international stage. A former member of the Territorial



Born: Farnham, Surrey (physically); Johannesburg, South Africa

(spiritually), 28 January, 1964.

Family: Cynthia (mother); Colin (step-father); Suzie (wife); two


Lives: Gerrards Cross, London.

Education: Jeppe High School, Johannesburg; 12 Crescent Drive, Greenside

(thank you, Karen).

Current job: Chief executive, Lowe London +44 (0)208 584 5033.

Salary: Close brackets.

Career highlights: Founded Lowe Bull South Africa in 1996. Built it

(together with the people who did all the work) into the second-ranked

creative agency in South Africa and top ten in size. Most importantly,

it is (according to Placement agencies) ranked the number-one agency in

South Africa to work for.

Proudest achievement: Haven't, as yet, cut my head while shaving it.

Honours and awards: Recently got a lifetime achievement award from the

South African advertising fraternity, which was frightening. And a few

other things.

Professional organisations: Creative Directors Forum South Africa; D&AD.

Clubs: Boets, Virgin Active, Crooked Teeth Tabernacles.

Hates: Men with thick, flowing hair.

Loves: My wife, children, family, and friends. My football team, my

country, the bush (as in game reserves), hangovers, honesty, my company

in South Africa, summer mornings, winning. And lots more.

Admires: Nelson Mandela; my mother.

Favourite ad: 'Field of Dreams', Reebok.

Film: The Terminator, James Cameron; When Harry Met Sally, Rob Reiner(I

know, I know, all rather basic).

Book: Birdsong, Sebastian Faulks.

Music: Crazy, Seal.

Hotel: Charlotte Street, London.

The lowdown: Bull's name is apt as he steers Lowe London back to the

glory it is capable of.In the process, he has pledged to eliminate

bureaucracy and cumbersome processes that big-agency life consists of.


Born: Thames Ditton, 21 November 1929.

Family: Pamela (wife); two sons; one daughter; four grandsons; three


Lives: London SW3; Wiltshire.

Education: Harrow; Oxford.

Current job: Non-executive director, WPP. +44 (0) 20 7408 2204.

Salary: Per diem, negotiable.

Career highlights: 1954, joined J. Walter Thompson in London as trainee

copywriter; successively copywriter, writer/producer, creative group

head and head of television; 1964-75, head of the creative department;

1976-87, chairman, London; 1981-87, chairman of the Advertising

Association; between 1988 and end of 2001, non-executive director of

Guardian Media Group; since 1988, non-executive director of WPP.

Columnist for Campaign, Management Today and Market Leader; Another Bad

Day at the Office? was published by Penguin in November 2001; the Mark

III edition of Behind the Scenes in Advertising was published by WARC in

early 2003.

Proudest achievements: Still waiting.

Honours and awards: CBE; Publicity Club of London Cup; D&AD President's

Award; Hon. Fellowships IPA and CAM.

Professional organisations: None.

Clubs: Arts.

Hates: Undisclosed.

Loves: Newspapers; films; books; reading; writing.

Admires: AP Herbert; James Webb Young.

Favourite ad: EH Brooks.

Film: Etre et Avoir, Nicolas Philibert (most recent).

Book: Scoop, Evelyn Waugh.

Music: Frank Sinatra.

Hotel: Millennium UN Plaza, New York.

The lowdown: One man in advertising with whom it would be a pleasure to

be stuck in a lift. Longtime Campaign agony aunt, Bullmore's writing

skills are legendary.


Born: Aldershot, 27 September, 1964.

Family: Rose and Peter Bungay (parents); Angus (brother); Nelly (wife);

one son; one daughter.

Lives: Docklands, East London.

Education: Preston School, Yeovil; Yeovil Art College; St Martins School

of Art (Graphic Design and Advertising).

Current job: Deputy creative director, TBWA\London; art director to

Trevor Beattie. +44 (0)20 7573 6666.

Salary: Not as much as Garry Lace.

Career highlights: Becoming deputy creative director of TBWA; winning

Campaign's Campaign Of The Year for fcuk and Medium Of The Year for

five; making the world's biggest poster for Adidas; working with David

Lynch to launch PlayStation 2; meeting Nelson Mandela.

Proudest achievement: Having played a small part in building a great


Honours and awards: Loads, thanks, but not without the help of many

talented individuals.

Professional organisations: One's enough.

Clubs: Who's Who of Professionals.

Hates: London transport/traffic; black cab drivers; hotels; club

doormen; airport security guards; George Bush; Los Angeles; pollution;

snobs; soap operas; cold toast; Pret a Manger sandwiches; plastic spoons

that can't take the heat - don't get me started.

Loves: Solving problems; creating work that sells; meeting

entrepreneurs; writing music; history; cricket; boxing; Formula One;

playing football; taking the boat to and from work; long walks; ginger

beer; cheese on toast; curry; beige; beige curry.

Admires: Laleh and Ladan Bijani.

Favourite ad: 'Crazy ones', Apple.

Film: Planes, Trains and Automobiles, John Hughes(no, really).

Book: The Faber Book of Reportage, John Carey.

Music: Adagio, Tomaso Albinoni, versus Dock of the Bay, Otis Redding.

Hotel: See Hates.

The lowdown: As Trevor Beattie's creative partner, Bungay has the

unenviable task of trying to share the limelight with UK advertising's

most high-profile creative. His ability to bore for Britain with his

drawn-out philosophies about life is more than made up for by a very

kindly nature.


Born: London, 9 September 1950.

Family: Martine (wife); two children.

Lives: Wimbledon, London.

Education: Wandsworth School.

Current job: Head of Europe, Brand Connection. +44 (0)20 7676 2850.

Salary: Not enough.

Career highlights: Setting up Media Buying Service France in Paris;

leading the buyout of MBS from Simcom.

Proudest achievement: Being apppointed managing director of MBS.

Honours and awards: None.

Professional organisations: IPA.

Clubs: The Hurlingham Club; Royal Wimbledon Golf Club.

Hates: Losing business.

Loves: Sunny days; good company; winning new business.

Admires: Undisclosed.

Favourite ad: The Hamlet cigars series of TV ads.

Film: The Godfather (Parts I and II), Francis Ford Coppola.

Book: Anything by Somerset Maughan.

Music: Arrival of the Queen of Sheba, Georg Handel.

Hotel: Colombe d'Or, St Paul de Vence, Provence.

The lowdown: One of media's old-timers, Burton was always a plodding

backstage figure on the media specialist scene until he surprised

critics by selling his old Media Buying Services to FCB in a canny deal.


Born: Reading, 31 August 1952.

Family: Leslie and Ruth Butterfield (parents); Judy Tombleson (wife).

Lives: London W1.

Education: St Bartholomews Grammar, Newbury; North East London

polytechnic (Business Studies); Lancaster University (MA Marketing).

Current job: Partner, The Ingram Partnership. +44 (0) 20 7016 8200.

Salary: No comment.

Career highlights: 1975-80, trained at BMP DDB, the best planning agency

in London; 1980-87, planning director at Abbott Mead Vickers BBDO; 1987,

started my own agency, Partners BDDH, planning director and chairman

until 2001; 2001, started, Butterfield8. Loving it.

Proudest achievements: 1987, winning Honda as a start-up agency; 1997,

winning Mercedes; 1990-1997, The Co-operative Bank 'story'; 1997, The

General Election, having worked for Labour for 12 years previously; the

success of Butterfield8, especially working for the Co-operative Group

and Mercedes (again); three books; working with some brilliant people at

BMP, Abbott Mead Vickers and Partners BDDH.

Honours and awards: Fellow, IPA; IPA Effectiveness Awards 1984 and 2000;

honorary member, Account Planning Group.

Professional organisations: IPA; Marketing Society.

Clubs: Reform.

Hates: Sycophancy; road humps; English weather.

Loves: Friends; cars; Italy; travel; skiing.

Admires: Nelson Mandela (I could never have had his grace).

Favourite ad: Currently, 'babysitter', John Smith's.

Film: The Night Porter, Liliana Cavani.

Book: The Elephant and the Flea, Charles Handy (it changed my life).

Music: Always on My Mind, The Pet Shop Boys.

Hotel: Almost any Four Seasons hotel, especially the ones in New York

City and Bali.

The lowdown: One of the UK advertising industry's most respected

strategists and a key driver in the IPA's mission to show tangible

evidence of advertising excellence. His Ferrari obsession shows that

he's not serious all the time.


Born: Oxford, 9 February 1968.

Family: Undisclosed.

Lives: LondonW9.

Education: Abingdon School; Bristol University (BSc Psychology).

Current job: Joint head of planning, BMP DDB. +44 (0)20 7258 3979.

Salary: Undisclosed

Career highlights:1990-92, proper job (baker); 1992-95, joined BMP DDB

as an account planner working on Felix, John Smith's widget-in-a-can

launch, Alliance & Leicester and American Airlines; 1996-98, senior

planner on Volkswagen; 1998-2002, board planner on Volkswagen; 2002,

promoted to joint head of planning.

Proudest achievement: Best consistency special prize for Volkswagen at

the 2002 IPA Effectiveness Awards.

Honours and awards: IPA Effectiveness awards for John Smith's (1994);

Felix catfood (1996); Volkswagen brand (1998); Volkswagen Passat (2002)

and Volkswagen brand integrated (2002); AME International Marketing

Effectiveness Grand Prix for Volkswagen Passat (2003); part of the team

that won Campaign's 1997 and 1998 Campaigns of the Year; part of the

team that helped BMP win IPA Effectiveness Agency of the Year in 2002.

Professional organisations: None.

Clubs: None.

Hates: I've got an irrational downer on ... pashminas.

Loves: Music (listening and making); falling asleep at the theatre.

Admires: Anton Chekhov.

Favourite ad: 'Snake bite', Barclaycard.

Film: Bringing Up Baby, Howard Hawks.

Book: The Expedition of Humphry Clinker, Tobias Smollet.

Music: Evol, Sonic Youth.

Hotel: The Manchester, Bournemouth.

The lowdown: A 'relentless intellect', Butterworth's worth to BMP is

amply demonstrated by the fact that he's responsible for planning on its

flagship VW account. An IPA Effectiveness star.


Born: Farnborough, 30 December 1963.

Family: Colin and Jan (parents); Ayesha (wife), one daughter.

Lives: Fulham.

Education: Kings School Canterbury; Queen Mary College, University of

London (Law).

Current job: Deputy managing director, Lowe. +44 (0)20 7584 5033.

Salary: Competitive.

Career highlights: Convincing DDB Needham in New York to keep me on

after six-month internship; winning my first account at Abbott Mead

Vickers BBDO as an account director; Volvo's 'twister' commercial

(account director); Agency of the Year after Lowe Lintas merger (head of

account management); my team on Tesco (deputy managing director); IPA

Effectiveness Award in 2002 for Tesco's 'talking products' trade driving

campaign; Cherokee clothing campaign.

Proudest achievement: Getting 'whatever you get up to' campaign for

Kellogg's Cornflakes into D&AD.

Honours and awards: Less is more.

Professional organisations: None.

Clubs: Harbour Club.

Hates: Snowboarders; uptight golf; tennis clubs.

Loves: My wife; my daughter; my garden; photography; elegant skiers.

Admires: My father (for his honesty, integrity and decency); John

McEnroe (for none of the above).

Favourite ad: 'Casino', Volkswagen Golf.

Film: It's a Wonderful Life, Frank Capra.

Book: The Great Gatsby, F Scott Fitzgerald.

Music: Yesterday, The Beatles.

Hotel: Amanpuri, Phuket.

The lowdown: Cadman cut his teeth running some of the most high-profile

UK accounts from Volvo at Abbott Mead Vickers BBDO to Kellogg at J.

Walter Thompson. The kind of experienced suit who should provide an

essential counterbalance to the creatively driven Matthew Bull, the

newly installed Lowe chief executive.


Born: St Albans, 18 November 1966.

Family: Professor Patrick O'Brien and Cassy O'Brien (parents); Robert

Calcraft (husband); two daughters.

Lives: London NW1.

Education: Lord William's School, Thame; London University Holloway

College (Drama & Theatre); London Business School (MBA).

Current job: Managing director, Miles Calcraft Briginshaw Duffy. +44

(0)20 7073 6900.

Salary: See Companies House.

Career highlights: Being offered a job as a graduate trainee by Peter

Mead; working with and learning from Abbot, Mead, Vickers and Baulk

across a ten-year period; working with Tom Carty and Walter Campbell for

five years on Kiss FM; being promoted to the board of AMV at 28 and then

new-business director at 29; starting Miles Calcraft Briginshaw Duffy in


Proudest achievement: Helping to persuade 50 wonderful people, with far

more talent than me, to join our agency.

Honours and awards: MBA with distinction; contribution to the attainment

of Campaign gold and silvers, D&AD nominations and awards on RSPCA,

Lil-lets, Kiss FM, Sainsbury's, breathe and Aristoc.

Professional organisations: WACL; Marketing Society.

Clubs: LA Fitness (but that doesn't mean I actually go).

Hates: Bullying.

Loves: Joie de vivre.

Admires: The nurses in the paediatric intensive care unit at St Mary's


Favourite ad: 'Pile of dogs', RSPCA.

Film: To Kill a Mockingbird, Robert Mulligan.

Book: I Know Why the Caged Bird Sings, Maya Angelou.

Music: Solomon, Georg Handel.

Hotel: Le Sirenuse, Positano.

The lowdown: Calcraft is one of the most approachable and solid account

people in advertising, although she has fiery depths, according to those

who work with her. Once wowed a WACL audience by appearing on stage as a

nun and flashing her knickers.


Born: London, 3 January 1963.

Family: Raymond Paul Calcraft and Dr Mairi C Rennie (parents); Tara

Campbell Golding (wife).

Lives: London SW7.

Education: Midhurst Grammar School; Warwick University (Biological

Sciences, MA in International Studies).

Current job: Partner, Mother. +44 (0)20 7689 0689.

Salary: Undisclosed.

Career highlights: 1987-89, learnt the marketing basics at Unilever as a

brand manager, Persil; 1990-1993, experienced the troubled life of an

American multinational as a Leo Burnett account director working on

Kellogg and Kraft; 1993-96, worked for three of the all-time greats,

John, John and Nigel at Bartle Bogle Hegarty as a board director on

Natwest and Heineken; 1996, founded Mother with Mark Waites and Robert


Proudest achievement: Surviving our first year; helping build a company

where people want to come to work.

Honours and awards: Creative Review Agency of the Year 1997; Campaign

Agency of the Year 2001; Campaign Campaign of the Year 2001; Creative

Review Peer Poll winner 2002; Campaign Agency of the Year 2002;

Marketing Agency of the Year 2002.

Professional organisations: Nothing organised

Clubs: David Lloyd, Kensington.

Hates: Laziness.

Loves: Italy.

Admires: Michelangelo Buonarroti; Winston Churchill.

Favourite ad: 'Funeral', Volkswagen; 'swimmer', Levi's.

Film: Spartacus, Stanley Kubrick.

Book: For Whom the Bell Tolls, Ernest Hemingway.

Music: Symphony No 5, Ralph Vaughan Williams.

Hotel: City - Hotel Costes, Paris; escape - Yasawa, Fiji.

The lowdown: Calcraft is the least shy founder of London's coolest

agency, and is well-known for great combination of intelligence and

approachability. Has a worrying penchant for chunky-knit woolly jumpers.


Born: London, 17 February 1968.

Family: Professor Ian Cameron CBE and Jayne Roberts (parents); Linzi

Mason (partner).

Lives: Kennington, London.

Education: Westminster School; Christ Church, Oxford (Modern History).

Current job: Joint managing director, DFGW. +44 (0)20 7734 5888.

Salary: Everyday value.

Career highlights: 1989-94, JWT (Findus, IPA Effectiveness; tried to

kill the Oxo family; John Lloyd directed Benylin campaign); 1994-98,

founding member building Maher Bird Associates into London's first

genuinely integrated advertising agency; 1998-2000, McCann-Erickson

(working with Ben Langdon and still speaking to him, developing the

strategy for Bacardi Breezer 'Tom Cat'); 2000 onwards, DFGW (BBC World

Cup campaign).

Proudest achievement: Winning and launching BBC digital service Freeview

in 2002 - it's already bigger than ITV Digital.

Honours and awards: Sporadic raffle winner.

Professional organisations: None.

Clubs: Goodwood Road Racing.

Hates: CDP 'glory days' nostalgia; the congestion charge.

Loves: London; pop art; motor racing.

Admires: Hugh Hefner.

Favourite ad: 'Crazy ones', Apple.

Film: Cinema Paradiso, Giuseppe Tornatore.

Book: Atomised, Michel Houellebecq.

Music: Spirits Having Flown, The Bee Gees.

Hotel: Katikies, Santorini.

The lowdown: Together with sidekick Tom Vick, Cameron is one of the

fast-emerging next generation of agency leaders. Favours bright check

shirts and strawberry daiquiries.


Born: Belfast, 14 December 1960.

Family: Mura and Frances (parents); eight siblings.

Lives: Putney.

Education: Belfast.

Current job: Creative director, Campbell Doyle Dye. +44 (0)20 7483 9800.

Salary: Not completely sure.

Career highlights: Starting an agency.

Proudest achievement: Once carried a large rock all the way down a

mountain when I could have rolled it.

Honours and awards: D&AD; Campaign Press; Campaign Posters; BTA.

Professional organisations: None.

Clubs: None.

Hates: Filling out forms.

Loves: Lovers.

Admires: Nick, the blind man who plays the violin outside Debenhams.

Favourite ad: 'Father's day', Chivas Regal.

Film: Fitzcarraldo, Werner Herzog.

Book: Poems of Louis Macneice.

Music: Electric Dreams, Phil Oakley

Hotel: None.

The lowdown: Campbell's 'surfer' ad for Guinness, co-created by Tom

Carty, makes him one of the most revered creatives in advertising. Just

watch out for the handshake.


Born: London, 7 October 1958.

Family: Single.

Lives: Notting Hill, London.

Education: John Lyon School, Harrow; Bristol University (Political


Current job: Executive creative director and vice-president creative for

Europe, McCann-Erickson. +44 (0) 20 7837 3737.

Salary: Above average.

Career highlights: Working closely with Robin Wight and David Abbott;

starting and leaving Banks Hoggins O'Shea/FCB; starting RKCR and then

merging with Y&R; having famous ideas for brands such as Virgin

Atlantic, The Times, Land Rover and Jaguar; biggest highlights yet to


Proudest achievement: The success of RKCR.

Honours and awards: Most of them.

Professional organisations: IPA council; chairman, IPA creative forum;

executive committee, D&AD.

Clubs: Soho House; Groucho.

Hates: People who don't know what they're doing (but pretend they do).

Loves: People who know what they're doing.

Admires: Keith Richards.

Favourite ad: '1,001 cleans a big carpet for less than half a crown' -

it's the first ad I remember seeing as a child.

Film: One Flew Over the Cuckoo's Nest, Milos Forman.

Book: The Prince, Niccolo Machiavelli.

Music: Tumbling Dice, The Rolling Stones.

Hotel: Plantation House, Mustique.

The lowdown: Campbell's not just an adman who takes the money and runs -

he's a passionate advocate of evolution and change within the industry.

McCann is undoubtedly his biggest challenge to date.


Born: Guildford, Surrey 8 July 1968.

Family: Mr and Mrs AR Butler (parents); James Candy (husband); one


Lives: St John's Wood, London,

Education: Liskeard Comprehensive School, Liskeard, Cornwall, ten GCSEs.

Current job: Editor, Cosmopolitan. +44 (0)20 7439 5000.

Salary: Confidential.

Career highlights: 1999-2000, Getting a staff job on The Mirror at the

age of 22; being one of the very few executives at The Times with no

academic qualifications; 2000, winning British Society of Magazine

Editors Editor of the Year during my first year at Cosmopolitan.

Proudest achievements: 2002, having my daughter Russkaya last year.

Honours and awards: BSME Editor of the Year, 2000.

Professional organisations: BSME; Women in Journalism.

Clubs: Soho House; Champneys.

Hates: Unenthusiastic, negative young people; PRs who bombard me with

details of new products without having read the magazine.

Loves: Being a mother; drinking expensive red wine (not at the same


Admires: Any woman who can juggle a career, a family and a marriage

without cracking up; Cosmo founder Helen Gurley Brown, 81, who the last

time I saw her was dancing to Kylie's Can't Get You Out of My Head at


Favourite ad: 'Diving', John Smith's.

Film: Breakfast at Tiffany's, Blake Edwards.

Book: The House at Pooh Corner, AA Milne; Wendy Cope poems.

Music: Dancing Queen, Abba (always been a Cosmo girl).

Hotel: Old Custom House, Padstow, Cornwall, This was where my husband

and I stayed when we first visited St Enodoc church, Rock, where we

later married.

The lowdown: Following in the footsteps of Cosmopolitan's previous

editors, Mandi Norwood and Marcelle D'Arcy Smith, as well as the

legendary Helen Gurley Brown, must have been a daunting task for Candy.

However, her combination of clarity, focus and wit have helped to keep

Cosmopolitan at the top of its game.


Born: Romford, 29 April 1964.

Family: Dycella Cummings-Palmer (wife).

Lives: Islington, London. Education The Campion School, Hornchurch;

Pembroke College, Oxford (BA Classics).

Current job: Deputy chairman, Bartle Bogle Hegarty. +44 (0)20 7734 1677.

Salary: Undisclosed.

Career highlights: 1987, joined Strategic Research Group as qualitative

researcher; 1990, joined Madell Wilmot Pringle as account planner; 1991,

joined BBH as account planner; 1993, appointed to the board;

1998-present, UK planning director.

Honours and awards: Nothing worth mentioning.

Professional organisations: Not sure.

Clubs: South Indies Football Club.

Hates: 'New news'; 'moving forward', 'Ideation', '93 per cent of

communication is non-verbal'.

Loves: Soul, reggae, baroque, Rennaissance, West Ham United.

Admires: Marvin Gaye.

Favourite ad: 'Martians', Cadbury Smash.

Film: Sweet Smell of Success, Alexander Mackendrick.

Book: Waterland, Graham Swift.

Music: All Because of You, Leroy Hutson.

Hotel: Swingbeat Hotel, San Francisco

The lowdown: If Carroll were a body part he'd be an enormous brain,

throbbing quietly in a BBH office. Widely thought to be one of the

nicest men in advertising, but is absolutely ferocious on a football



Born: 27 December 1958, London.

Family: Parents; one brother.

Lives: Barcombe, Sussex.

Education: Royal Masonic School for boys.

Current job: Creative director, VCCP. +44 (0)20 7802 5803.

Salary: £125,000.

Career highlights: 1991, Levi's; 1991, Haagen-Dazs; 1994, Orange; 2002,


Proudest achievement: Hitting a six versus Haberdasher's School.

Honours and awards: Won several golds and silvers at the BTAA; various

awards over the years from Campaign Press and Posters;nominated for D&AD


Professional organisations: Undisclosed.

Clubs: The Union, Soho.

Hates: Fennel.

Loves: Food.

Admires: Pele.

Favourite ad: 'Drugstore', Levi's.

Film: Spartacus, Stanley Kubrick.

Book: The Hobbit, JRR Tolkein.

Music: The Beatles.

Hotel: Chedi Phuket, Thailand.

The lowdown: Formerly the executive creative director of FCB San

Francisco and Larry Barker's creative partner, Carruthers is as well

known for his energetic nature as he is for his award-winning creative

work for Orange. He is also something of a 'loose cannon', in the nicest

sense of the word.


Born: Louisville, Kentucky, 2 November 1955.

Family: Dr Jeffrey Starr (husband).

Lives: Knightsbridge; Manhattan.

Education: Northwestern University; Medill School of Journalism, (BA and

MA, Advertising).

Current job: President, Grey Global Group EMEA. +44 (0)20 7636 3399.

Career highlights: 1980s, doubling Grey's portfolio of assignments from

General Foods Post division; 1988, promotion to executive vice-president

Grey New York; 1996, move to London to build a worldwide team as global

account director for Mars; 2000, promotion to president, Grey Worldwide

EMEA; 2002, promotion to president, Grey Global Group EMEA.

Proudest achievements: Personally building and motivating talented teams

to lead world-class clients such as Kraft, Mars, and Nokia; changing the

face of Grey in the UK, France, Italy and South Africa (for starters).

Honours and awards: New York Matrix Award in Advertising; National

Headliner Award; Clairol Mentor Award.

Professional organisations: International Women's Forum; IAA; founding

trustee, Goddess Fund for the Prevention of Strokes in Women; director,

HeartShare Human Services of New York.

Clubs: Home House (but just for world-class personal trainer Jonathan


Hates: Closed minds; lazy thinking; bad margaritas.

Loves: A good story with twists and turns wherever you find it; theatre;

movies; politics; advertising.

Admires: My father.

Favourite ad: 'Power of flowers', Interflora campaign; Tango campaign.

Film: Pulp Fiction, Quentin Tarantino.

Book: Atlas Shrugged, Ayn Rand.

Music: Anything by Cole Porter, especially Night and Day.

Hotel: The Hassler, Rome.

The lowdown: A power-dressing blonde bombshell, always polite but a

workaholic with a tungsten core. Vies with Steve Blamer for Ed Meyer's

throne at Grey Worldwide but could be thwarted by the wily

septuagenarian's 'divide and rule' style.


Born: Falkirk, Scotland, 12 February 1964.

Family: Margaret and Robert Carter (parents); Anna Gorman (wife); one

son; one daughter.

Lives: London; Devon.

Education: Currie High School, Edinburgh; Aberdeen University LLB


Harvard Business School AMP.

Current job: 2003, chief executive, Ofcom. +44 (0)20 7981 3000.

Salary: Undisclosed.

Career highlights: Never being bored.

Proudest achievements: Becoming a father.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: My wife.

Favourite ad: 'Keep talking', BT.

Film: Father of the Bride, Vincente Minnelli.

Book: The Communications Bill.

Music: Anything by Simon & Garfunkel.

Hotel: The Park Hyatt, Sydney.

The lowdown: Ofcom's new head has an unfortunate penchant for tank tops,

but Carter should bring extensive experience of working on both agency

and client-side to a tough new role.


Born: London, 8 May 1944.

Family: Dennis and Eileen (nee Sergeant) Cartwright (parents); John

Hutchings (husband).

Lives: London; Wiltshire.

Education: Merton House School, Sussex.

Current job: Publishing director, Hello!. +44 (0)20 7667 8700.

Salary: Insufficient.

Career highlights: 1986, managing director Capital Week; 1987-90,

managing director, Harmsworth Publications, part of Associated


Proudest achievements: Surviving 13 years at Hello! and helping to move

it from a magazine no-one knew anything about to one of the most

recognised brands in the UK; 1998-2000, first women chairman of PPA;

ex-president of WACL; chairman for a record 15 months of the highly

political newstrade Joint Industry Group; 2001-date, chairman of the Ski

Club of Great Britain; managing to ski the Triftji bumps at Zermatt this

year without falling over; playing Maria in The Sound of Music (but only

in Broad Hinton); 2001, OBE, services to the magazine industry.

Honours and awards: See proudest achievements.

Professional organisations: WACL; Ski Club of Great Britian; Cosmetic

Executive Women; association of Circulation.

Clubs: Living Well gym; Broad Hinton Amateur Dramatic Society.

Hates: Political correctness; fanaticism; liver and kidneys.

Loves: Skiing; acting; dancing; reading; Star Trek; being with friends.

Admires: Caroline Marland; Guy Zitter.

Favourite ad: All those that appear in Hello!; The Economist campaign.

Film: Lord of the Rings, Peter Jackson.

Book: Jurgen, James Branch Cabell.

Music: Final trio from Faust, Charles Gounod.

Hotel: Tanjung Sari, Bali.

The lowdown: The cigarillo smoking Cartwright wouldn't be out of place

in an episode of Dynasty. She could definitely give Alexis a run for her

money with her sharp business acumen and ultra-feminine wardrobe.


Current job: Director, Gorgeous. +44 (0)20 7287 4060.

Details: Not supplied.

The lowdown: Walter Campbell's ex-partner made the leap to directing

after beginning his career in an agency postroom at 16 and becoming a

creative at 19. Needs his own red carpet for all the awards he's won,

but he's very modest.


Born: Dorking, Surrey, 20 May 1967.

Family: Carol (wife); two daughters; one son.

Lives: Teddington, Middlesex.

Education: Hurstpierpoint College; University of Southampton (History).

Current job: Head of communications strategy, Carat. +44 (0)20 7287


Salary: Less than I would like, more than I need.

Career highlights: Keeping out of the press and in employment ... so


Proudest achievements: Harlequins 18, Cardiff 10 (December 1990).

Honours and awards: None.

Professional organisations: Marketing Society; IPA.

Clubs: Harlequin FC; HCPGC; Lensbury.

Hates: Nothing.

Loves: Cricket; rugby; golf; family.

Admires: My dad.

Favourite ad: 'Israelites', Maxell.

Film: The Shawshank Redemption, Frank Darabont.

Book: The Blue Afternoon, William Boyd.

Music: Any.

Hotel: Pankor Laut Resort, Malaysia.

The lowdown: Normally seen as the life and soul of the party, and the

loudest man in the Carat building according to colleagues. Likes a round

of golf, although it's said that his swing needs some work.


Born: Copenhagen, Denmark, 11 December 1954.

Family: Claire (wife); two children.

Lives: Richmond, Surrey.

Education: Charterhouse; Canterbury College of Art.

Current job: Former creative director, HHCL/Red Cell. +44 (0)20 7436


Salary: £175,000-£225,000.

Career highlights: 1984-86, creative at GGT, winning awards for work on

London Docklands Development Corporation, London Weekend Television,

Holsten Pils and Time Out; 1986-87, group creative director at Wight

Collins Rutherford Scott, rejuvenating Carling Black Label, Midland

Bank, Prudential and Tennents Extra; voted Creative Review's Team of the

Year in 1987 with Steve Henry; 1987-2003, HHCL & Partners, working on

most of HHCL's accounts, including the launch of First Direct and Egg

and relaunching the AA as 'the 4th emergency service'.

Proudest achievement: Helping to build a company which produced a body

of work that moved advertising and marketing communications into the

21st century. The most challenging assignment was being asked to launch

a new low-cost airline in nine months by Barbara Cassani. That airline

became Go.

Honours and awards: Not my bag.

Professional organisations: None.

Clubs: None.

Hates: The average.

Loves: Scaring myself up.

Admires: Ian Livingstone, Lara Croft's 'dad'. He's on his third business

- he started with the Games Workshop chain and went on to write

interactive fantasy books published in 37 different languages before

setting up Eidos.

Favourite ad: Don't have one.

Film: One Flew Over the Cuckoo's Nest, Milos Forman.

Book: A Confederacy of Dunces, John Kennedy Toole.

Music: Roll 'em Easy, Lowell George.

Hotel: My home.

The lowdown: The C in HHCL, Chaldecott severed his ties with the agency

this year after 15 rollercoaster ones.


Born: Watford, 6 March 1959.

Family: Martin (husband); two sons.

Lives: Balham, London.

Education: Watford Girls Grammar School.

Current job: Chief executive, Carlton Screen Advertising. +44 (0)20 7534


Salary: £100,000-£150,000.

Career highlights: None.

Proudest achievements: Being part of the leading team which has doubled

the share of cinema of all media since Carlton got into cinema in 1996.

Honours and awards: None.

Professional organisations: Trustee, Cinema and Television Benevolent

Fund; president, Cinema Advertising Association.

Clubs: The Third Space.

Hates: People who waste time by being unprepared or late.

Loves: Enthusiasm and professionalism.

Admires: JK Rowling; James Dyson.

Favourite ad: An old Heineken one.

Film: Mrs Doubtfire,

Chris Columbus.

Book: Tess of the D'Urbervilles, Thomas Hardy.

Music: Four Horn Concerto, Wolfgang Amadeus Mozart.

Hotel: An old lodge on a vineyard by the Magaret River in western


The lowdown: A former ITV salesperson, Chalet was once a well-known

figure, but these days tends to keep herself in the relative backwater

of cinema advertising and hence away from the media spotlight.


Born: Manchester, 18 April 1966.

Family: Ron and Heather Cheetham (parents); Barbara Cheetham (wife); two


Lives: Cheadle, Cheshire.

Education: St David's College, North Wales; Wrexham College of Art (HND

Communication Arts).

Current job: Creative director, Cheetham Bell JWT. +44 (0)161 832 8884.

Salary: £0-£100,000.

Career highlights: Working with Tony Veazey at the age of 22 who was by

far my superior yet had belief in me at such a young age; getting made

redundant in 1991; teaming up with David Bell in 1992 to form Cheetham

Bell; successful merger with JWT Manchester to form Cheetham Bell JWT in

2001; becoming the number-one agency in regions in the Campaign Top 300


Proudest achievement: Becoming a dad (twice).

Honours and awards: More than 150 regional, national and international

awards in the past 15 years.

Professional organisations: IPA full council member since 2002; IPA

chairman of the regions 2001-2003; made fellow of the IPA (FIPA) in

2003; founder member of the Manchester Creative Circle; member of D&AD

since 1993.

Clubs: Real Club Nautico de Palma; David Lloyd Leisure Centre; Didsbury

Rugby Club (ex-club captain).

Hates: Driving into the city in the rain; heavy traffic; going nowhere

(eight miles in 50 minutes).

Loves: Sailing in the Mediterranean on a beautiful summer's day, a force

four wind, a calm sea and neither land nor another boat in sight.

Admires: Ellen McCarther (it takes balls to achieve what she has); David

Bell (every day I admire his energy, tenacity, appetite for the business

and love of creativity).