THE A LIST: Part 2 of 13


Current job: Executive creative director, J. Walter Thompson. +44 (0)20 7656 7000.

Details: Not supplied.

The lowdown: Bell is known for his nut-brown summer tan in Cannes, although perhaps not for his social skills. A fastidious creative, he brings a legacy of success to his new job at JWT.

BELL, TIM (Lord)

Born: London, 18 October 1941.

Family: Wife; daughter; son.

Lives: London.

Education: Queen Elizabeth Grammar School.

Current job: Chairman, Chime Communications. +44 (0)20 7861 8515.

Salary: £750,000 to £1 million.

Career highlights: 1959-1964, Coleman Prentice Varley; 1970-85, Saatchi & Saatchi, international chairman; 1986-89, Lowe Howard-Spink Bell, chief executive; 1989 to present, Chime Communications.

Proudest achievement: Margaret Thatcher's three election victories.

Honours and awards: Knight; Batchelor; Baron.

Professional organisations: FIPA, FIPR.

Clubs: Mark's; Harry's Bar; Drones; Prince Edward Yacht Club, Sydney.

Hates: New Labour.

Loves: Women.

Admires: Baroness Thatcher; FW De Klerk; Ronald Reagan.

Favourite ad: 'Pregnant man', HEC/Family Planning Association.

Film: Animal House, John Landis.

Book: Justine, Lawrence Durrell.

Music: Milestone, Miles Davies.

Hotel: Aman Kila, Bali.

The lowdown: Bell represents the golden age of admen; entrepreneurial, right-wing and passionate. His involvement and heritage with some of the industry's most pioneering individuals makes him a continuing force.


Born: Rochdale, famed for Green Shield stamps and Lisa Stansfield, 10 April 1968.

Family: Pat and Roy Bellass; Karen (wife); very recent daughter.

Lives: Islington.

Education: Bramhall High School; Thames Poly, South-east London.

Current job: Strategist, Mother. +44 (0)20 7689 0689.

Salary: If I can walk to work and get a free lunch I'm anybody's.

Career highlights: 1992, media department graduate trainee, WCRS (won IPA Media award, 1994); 1995, GGT, creative planner; 1997; 1998, TBWA\GGT Simons Palmer BST and anybody else, board planner and merger hell; 1999, group planning director; 1999, moved to Mother and stayed ever since.

Proudest achievements: My little girl, Connie.

Honours and awards: IPA Media gold Award,1995; proud to be part of work which has gone on to win the Grand Prix at Epica; Art Directors Club of Europe; International Awards of Ireland; 11 silvers at Creative Circle; two silver Pencils at D&AD; two at Cannes; two golds at British TV; a smattering of stuff at The One Show; a few other odds and sods along the way; to have been part of Mother during the last four years, particularly the last two.

Professional organisations: No thank you.

Hates: Sprouts - they spoil the best event of the year.

Loves: My iPod. Life wouldn't be the same without it.

Admires: Having just had my first child, my wife Karen and midwives.

Favourite ad: 'Dambusters', Carling Black Label; 'swimmer'' Levi's; the whole concept of 'run London', Nike; Morris dancing drug special report, The Observer.

Film: Twelve Angry Men, Sidney Lumet. A work of genius, even if the adman is the biggest wanker.

Book: Island, Aldous Huxley. Best read on a beach a long way from advertising.

Music: At the moment, anything that puts my baby to sleep, which tends to be Michael Jackson's Rock With Me or Justin Timberlake's Rock Your Body. What has the world come to? When she's finally asleep, I listen to Philip Glass' soundtrack from The Hours.

Hotel: The Lone Star, Barbados. Four rooms: 20 feet to the waves, 20 feet from one of the best restaurants you'll ever eat in, roast beef on Sunday. Je reste ma valise.

The lowdown: A cool, gritty and determined player, Bellass is one of the brightest strategic sparks at Mother


Current job: Chief operating officer, Publicis. +44 (0) 7935 4426.

Details: Not supplied.

The lowdown: A rough-hewn diamond who speaks French like Del Boy Trotter, it seems hard to imagine a more unlikely boss of the Publicis network. But don't be fooled - the bruiser image belies a sharp intellect. Sometimes brooding and sullen, he demands loyalty from his staff but also returns it.


Born: Suresnes (France), 29 February 1952.

Family: Undisclosed.

Lives: Paris.

Education: Paris Docteur in Pharmacie/Biologie.

Current job: Managing director and problem fixer, Partizan. +00 (0)331 5345 0123.

Career highlights: Founder and problem-fixer, Partizan Midi Minuit.

Salary: Undisclosed.

Proudest achievement: My daughter.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Hates: Hate.

Loves: Love.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Bermann's fervent appreciation of new techniques such as CGI makes him one of the most respected men in the production world.

Still produces the odd ad to keep his hand in.


Current job: Chairman, GWR Group. +44 (0)118 928 4313.

Details: Not supplied.

The lowdown: A gifted entrepreneur who built GWR up from a small Wiltshire radio station and led the charge into digital radio, Bernard started working life as a local newspaper reporter in East London. A National Union of Journalists leader early in his career, he has criticised other commercial radio stations for mistreating staff.


Born: Dorchester, England, 1 April 1954.

Family: Married; three adult children.

Lives: Weekdays, Kensington, London; weekends, Godmanstone, Dorset.

Education: Shrewsbury School; New College, Oxford (History).

Current job: Group chairman, UK, the Middle East and Africa; 2002, chief people and strategic officer, BMP DDB. +44 (0)20 7258 3979.

Salary: Undisclosed.

Career highlights: Undisclosed.

Proudest achievements: Undisclosed.

Honours and awards: Grand Prix; IPA Advertising Effectiveness; fellow, IPA.

Professional organisations: Undisclosed.

Clubs: Thirty Club; MGGB Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: The softly spoken, laid-back Best is one of advertising's gentlemen. It is somehow fitting that Best, who has a keen interest in mountaineering, sports a beard that gives him an air of a rugged explorer.


Born: London, 20 November 1957.

Family: Jane Simmons (wife); one son; one daughter.

Lives: London W4.

Education: Fairlop Boys Comprehensive, Ilford; Barking School of Art.

Current job: Joint creative director and partner, Delaney Lund Knox Warren & Partners. +44 (0)20 7836 3474.

Salary: Undisclosed.

Career highlights: Getting jobs at DDB, BMP and CDP when they were at the height of their fame; working alongside Mark Lund, Greg Delaney, Richard Warren, Tom Knox and Malcolm Green at DLKW.

Proudest achievements: Originating, with Malcolm Green, the Gary Lineker Walkers Crisps campaign, which is still running.

Honours and awards: D&AD; BTAA; Cannes Lion; Clios; ILR's; New York Art Directors.

Clubs: Creative Circle.

Professional organisations: Notting Hill Contemporary Artists Society.

Clubs: None.

Hates: Litter.

Loves: Jane; Holly; Sam.

Admires: My wife.

Favourite ad: 'Drugstore', Levi's; 'dambusters', Carling Black Label; 'Eye', British Airways.

Film: One Flew Over the Cuckoo's Nest, Milos Forman.

Book: A View from Nowhere, Thomas Nagel.

Music: Anything by Van Morrison.

Hotel: Fregate Island Lodge, Seychelles.

The lowdown: Known as a something of a fitness freak, Betts often runs home to Chiswick from DLKW's offices in Aldwych. He is also proud of the fact that his son, Sam, is involved in Fulham FC's youth football system.


Born: Exeter, November 28 1943.

Family: Glynis (wife); three children; one grand-daughter.

Lives: North Creake, Norfolk and Vincent Square, London.

Education: Exeter Cathedral Choir School; Exeter Grammar School; Royal School of Church Music.

Current job: Chairman, Billetts.

Salary: Undisclosed.

Career highlights: Going from Unilever trainee (1966) to top-ten agency media director (1973) aged 29; 1976-81, ABM media director, from 28th to eighth-largest agency; 1981, started Billett & Co as early media independent; 1989, sold to CIA and floated; 1995 management buy-out to form Billetts .

Proudest achievements: The fact that after 37 years in media I'm still here; rugby referee, Bristol vs Newport (1991); sung at The Proms; helped start media independents; growing Billetts.

Honours and awards: Diploma IPA; Choirboy of the Year (twice, 1954 and 1955).

Professional organisations: Marketing Society; fellow, Royal Society of Arts; Market Research Society; Media Research Group; Media Circle; director, Adventures in Motion Pictures; Countryside Alliance; RSPB.

Clubs: Solus Club; Data Anonymous; JB Club; RFU; Creakes Drama Group; Home House; Holt Rugby Football Club; Blackheath Football Club; Brancaster Staithe Sailing Club.

Hates: Bagpipes and olives.

Loves: Jazz; choral music; claret; Le Caprice; ballet; Donmar Warehouse; woods and meadows; dogs; walking.

Admires: Erwin Ephron; Jeremy Bullmore; Philip Jones; Herbie Hancock; Stephen Sondheim.

Favourite ad: 'Handbuilt by robots', Fiat.

Film: The one where Henry Fonda plays the juror who argues against the rest that the accused is innocent and eventually persuades them all of his point of view - Twelve Angry Men, Sidney Lumet.

Book: Civilisation, Kenneth Clarke.

Music: Symphony No 3, Gustav Mahler.

Hotel: Le Manoir aux Quat' Saisons, Oxford.

The lowdown: A cultured and sententious media veteran, the former rugby referee Billett has more than 30 years of media experience. Billett, although partially retired to Norfolk, continues to voice energetically his opinion on all media matters. And sing.


Born: Newcastle, 8 December 1969.

Family: Undisclosed.

Lives: Essex.

Education: Various comps; Youth Training Scheme (YTS).

Current job: Partner, Soul.

Salary: Undisclosed.

Career highlights: Getting a job after the YTS, against the odds; 1994-2000, working at a great agency - Bartle Bogle Hegarty; meeting loads of great people along the way; setting up Soul.

Proudest achievements: Setting up Soul. Honours and awards Advertising and football ones.

Professional organisations: None.

Clubs: Undisclosed.

Hates: Eric Gates; Steve Cram and all that sail in Sunderland AFC; Harry Potter; tennis.

Loves: Stacey (girlfriend); Newcastle United FC.

Admires: Massimo Osti.

Favourite ad: 'Points of view', The Guardian.

Film: Hell Drivers, Cy Endfield.

Book: Marabou Stork Nightmares, Irvine Welsh.

Music: These Days, Joy Division.

Hotel: The Lord Clyde, Shields Road, Byker.

The lowdown: This man's passion for trainers knows no bounds - he probably owns more than David Beckham. More reclusive than his fellow Soul creative founder, Bruce Crouch, Bird's creative prowess is second-to-none.


Born: Dumfries, 27 April 1965.

Family: Married; two children.

Lives: Crouch End, London.

Education: RA Butler School, Saffron Walden; Sawston VC, Sawston; Long Road Sixth Form College, Cambridge; Manchester Metropolitan University (Business Studies; postgraduate Chartered Institute of Marketing diploma).

Current job: Managing partner, Soul.

Salary: Modest.

Career highlights: Getting my first job in advertising at Grey as graduate trainee in 1988; working for three of the very best agencies in London (Abbott Mead Vickers BBDO, Leagas Delaney and Bartle Bogle Hegarty) between 1990 and 2000; setting up my own agency in 2000.

Proudest achievement: In life - having a gorgeous little boy and girl.

In work; helping to turn numerous thoughts, scribbles and ideas into finished successful campaigns over the years; helping to transform Mercury One2One into the successful and ultimately sellable One2One, with the 'Who would you most like to have a One2One with?'.

Honours and awards: See above.

Professional organisations: The Marketing Society; IPA.

Clubs: Century; Champneys.

Hates: Uptalking; being late; marzipan; mushy peas.

Loves: My family; music; food.

Admires: Alan Partridge.

Favourite ad: 'Kipper', Lego.

Film: Withnail and I, Bruce Robinson.

Book: London Fields, Martin Amis.

Music: Begging Just Ain't My Bag, Dan Brantley.

Hotel: Cliveden, Taplow, Maidenhead.

The lowdown: With the much admired One2One campaign on his CV, Bird's clearly more than the fast talking suit. An adroit politician who claims to cringe at luvvie-type behaviour in the business. There's none of that nonsense at Soul, so he's safe there.


Born: London, 2 August 1953.

Family: Undisclosed.

Lives: London W1.

Education: St Nicholas Grammar School; Queens College, Oxford (Modern History).

Current job: Chief executive, COI Communications.

Salary: Civil service pay band two (£70,725-£148,625).

Career highlights: 1994-96, chairman, Saatchi & Saatchi North America; 1997-98, UK chairman; 1998-2002, international chairman.

Proudest achievement: 1998, the Northern Ireland Good Friday Agreement referendum campaign.

Honours and awards: None.

Professional organisations: ISBA.

Clubs: Soho House.

Hates: Bullying.

Loves: Cricket.

Admires: My mother.

Favourite ad: 'The Tate by tube', Tate.

Film: Rebecca, Alfred Hitchcock.

Book: Independence Day, Richard Ford.

Music: White Rabbit, Jefferson Airplane.

Hotel: Altanharrie Inn, Ullapool.

The lowdown: A man of legendary smoothness who once dated Tory PR doyenne Amanda Platell, Bishop lends his immense client experience to being the biggest-spending one in the UK. A cheerful and effervescent networker.


Born: Crowborough, 25 November 1966.

Family: Mark and Di (parents); Erminia (wife); one daughter.

Lives: London SW12.

Education: Tonbridge School; Lancaster University (Organisational Psychology).

Current job: Managing director, Universal McCann Interactive.

Career highlights: 1989, Zenith Media, trainee, worked on BT, Dixons Stores Group, Saab and Silk Cut; 1985, board director, worked on BT, BMW, Hewlett-Packard, Lloyds TSB; 1988, started to lead Zenith's interactive development; 2000, co-founded Zenith Interactive Solutions; 2001, launched UM Interactive; 2002 managing director, UM Interactive EMEA region.

Proudest achievement: Making UM Interactive the success it is, by building a talented group of individuals into an effective team that is a real pleasure to work with (most of the time, anyway).

Honours and awards: Best launch campaign for Xbox (2002, M&Ms); best interactive advertising for Xbox (2002, BIMAs).

Professional organisations: IPA's Digital Marketing Group.

Clubs: Throb.

Hates: All forms of disloyalty; most cheeses.

Loves: My wife and daughter.

Admires: My parents.

Favourite ad:

Film: Heat, Michael Mann.

Book: A Wild Sheep Chase, Haruki Murakami.

Music: Screamadelica, Primal Scream.

Hotel: Pelirocco, Brighton.

The lowdown: The term 'early adopter' could have been invented for Blackden. Once fell foul of the internet by booking a client's ads onto a porn website, having mistaken it for a money site.


Born: Whittier, California, 19 April 1956.

Family: I am the baby of the family; married the girl I went to high school with; two children.

Lives: Chappaqua, New York, two blocks away from another president (Bill Clinton).

Education: Arizona State University, was the only person in my class actually to get a job in advertising without the MBA (boy, have times changed).

Current job: On my 43rd birthday 2000, I became president, Grey Worldwide. +00 (0)212 546 2000.

Salary: Enough.

Career highlights: 1998-2000, Taking Grey London out of the red and into the black; 2000-present, reinventing Grey Worldwide New York through new business, better creative and improved financials.

Proudest achievements: Birth of my children.

Honours and awards: Effies, Addy's etc; was recently named Ad Executive of the Year by Tom Delaney, Delaney Reports.

Professional organisations: Was on the board of directors, Junior Achievement; board of directors, 4As.

Clubs: Whippoorwill Country Club (I got in, Bill Clinton didn't).

Hates: Laziness.

Loves: Courage.

Admires: My mother; my wife; Tim Mellors (my former partner at Grey London).

Favourite ad: 'Pride', United States Postal Service.

Film: Mister Roberts (a story about management).

Book: American Caesar, William Manchester - a biography of General Douglas MacArther.

Music: Paradise by the Dashboard Lights, Meatloaf.

Hotel: Grand Wailea, Maui.

The lowdown: Famous for posing in loud Hawaiian shirts, the buttoned-down Californian may run Grey one day (if Ed Meyer ever steps down). Formed an unlikely partnership with Derbyshire's Tim Mellors at the London office although his system of colour-coded 'agencies within an agency' failed to take off. Seems to have worked in New York, though.


Current job: Managing director, PHD Media. +44 (0)20 7446 0555.

Details: Not supplied.

The lowdown: The 'formidable' Blazey used her small stature to her advantage when she romped out of the tunnel and onto the pitch as the strip-clad mascot for her team, Crystal Palace FC. Currently settling into a new home, a converted pig sty in the country.


Born: London 27 April 1947.

Family: Undisclosed.

Lives: London and Sussex.

Education: Lancing College.

Current job: Chief executive officer, Bartle Bogle Hegarty Group and chairman, BBH London +44 (0)20 7734 1677.

Salary: Undisclosed.

Career highlights: Helping keep BBH fresh for 21 years and making it a global company.

Proudest achievement: Co-founding BBH.

Professional organisations: Honours and awards:.

Clubs: None.

Hates: Complacency.

Loves: New ideas.

Admires: The person who said: 'Companies make their biggest mistakes in the good times.' Favourite ad: Once I have a favourite, it's all over.

Film: Pulp Fiction, Quentin Tarantino.

Book: Day of the Jackal, Frederick Forsyth.

Music: Changes weekly.

Hotel: Romazzino, Sardinia.

The lowdown: Bogle's charm might not be immediately striking, but warms up to be a witty and engaging lunch partner. His exceptional logic, drive and determination are evidenced by the global success of BBH. A true pioneer.


Born: Chelsea, London, 29 September 1958.

Family: Valerie (mother); David (father); Mei Cheong (partner); one son; one daughter.

Lives: Twickenham.

Education: Seaford College; University of Kent and Canterbury (BA History and Philosophy).

Current job: Chief executive officer, J. Walter Thompson Group in the UK and Ireland. +44 (0)20 7656 7000.

Salary: Undisclosed.

Career highlights: 1992-95, worldwide management supervisor, American Express, Ogilvy London; 1995-98, regional director south-east Asia, FCB Asia-Pacific; 1998-2001, president and chief executive officer, FCB San Francisco; 2001 to date, chief executive officer, JWT Group UK and Ireland.

Proudest achievement: David Ogilvy Award, 1986.

Honours and awards: CAM diploma; dive master Naui BSAC; City and Guilds cheffing stage one.

Professional organisations: IPA Special Council; IAA; IOD.

Clubs: Montes; Union Club; Barnes Hockey Club; Chelsea Football Club.

Hates: People who break their promises (professional); grey, cold London winters (personal).

Loves: Promoting good people (professional); salsa dancing (personal).

Admires: Jeff Bezos, founder of

Favourite ad: 'Face', British Airways.

Film: The Deer Hunter, Michael Cimino.

Book: The New Confessions, William Boyd.

Music: Always, The Lighthouse Family (pop); Carmen, Georges Bizet (classical).

Hotel: Amman Dari, Bali, Indonesia.

The lowdown: The low-key Bolton was a surprise hiring to JWT's London shop, but he has steadily proved his worth in the past two years, despite an obsession with telling the world that the agency was moving to new offices.


Born: Stockholm, 5 February 1970.

Family: Wife; one daughter.

Lives: London.

Education: Enskilda Gymnasiet; NYU.

Current job: Director, MJZ. +44 (0)20 7 Salary: £5 and up.

Career highlights: Coming to London.

Proudest achievements: Always the last piece of work.

Honours and awards: Lions, Tigers, Swans, Arrows, Pencils and various others.

Professional organisations: Undisclosed.

Clubs: Kungliga Tennis Klubben.

Hates: Antitrust.

Loves: My family, friends and work.

Admires: Lars von Trier.

Favourite ad: 'Swimblack', Guinness.

Film: One Flew Over The Cuckoo's Nest, Milos Forman.

Book: Akta dig for Rodskin.

Music: The White Stripes.

Hotel: Esalen Institute, Big Sur.

The lowdown: Bond's talent is demonstrated by the fact that it's only taken him four years to hit the big time. Clearly ambitious, Bond's signing to the US-based MJZ will give him more scope to add his dark humour and quirky vision to ads there.


Born: London, 4 February 1962.

Family: Geoffrey and Janet Bowles (parents); Tara Bowles (wife); three children.

Lives: Richmond, Surrey.

Education: Bellfarm School; Halliford School; London College.

Current job: Managing director, Lowe London. +44 (0)20 7584 5033.

Salary: Undisclosed.

Career highlights: 1982-85, joined Saatchi and Saatchi, initially in media, moving to account handling; 1985-92, CDP, joined as account manager, left as board account director; 1992-94, Young & Rubican, board account director, promoted to new-business director; 1994 to present, Lowe, board account director to head of account management, client services director, deputy managing director and managing director.

Proudest achievement: 1996, Reebok, 'Theatre of Dreams', shot by Tony Kaye, an ad that featured a host of celebs and took more than a year to make (before and better than the BBC film, in my opinion).

Honours and awards: 1989, best account man of the year, CDP.

Professional organisations: The Marketing Society; IPA.

Clubs: None.

Hates: Mediocrity.

Loves: Playing and watching sport.

Admires: Muhammad Ali.

Favourite ad: 'Iguana', Benson & Hedges.

Film: Butch Cassidy and the Sundance Kid, George Roy Hill.

Book: The Forgotten Soldier, Guy Sajer.

Music: I'm So Tired, The Beatles.

Hotel: Grand Hotel Nord-Pinus, Arles.

The lowdown: Bowles' appointment to the managing director's role at Lowe was a baptism of fire as the agency struggled to get itself back on course after some devastating account losses. Has had to win over some agency doubters but much respected for his ability to sell cutting-edge creative work to clients.


Born: Bath, 27 March 1955.

Family: Derek and Anne (parents); three children.

Lives: Barnes.

Education: Torquay Boys Grammar School.

Current job: Chief executive, Carlton TV sales.

Salary: Undisclosed.

Career highlights: Sales director TSW; 1992, sales director, Carlton.

Proudest achievement: First charity evening for Orpheus Trust.

Honours and awards: None.

Professional organisations: BTAA; ABC Charity.

Clubs: Blakes 7; Century.

Hates: Negative people.

Loves: Music.

Admires: Jeremy Bullmore.

Favourite ad: Paignton Zoo, starring Johnny Morris. Priceless.

Film: Kelly's Heroes, Brian G Hutton.

Book: Walk This Way, Aerosmith and Stephen Davis.

Music: Gimme Shelter, The Rolling Stones.

Hotel: Belle Rive, Najac.

The lowdown: An ITV sales institution after an early career in a Torquay jewellers foundered. Equally happy with both the creative and media sides of the industry, Bowley has the unique ability to sell you something without you even realising it.


Current job: Chief executive, Audit Bureau of Circulations.

Details: Not supplied.

The lowdown: Well-known for his unstoppable enthusiasm, Boyd is a fast-talking bundle of energy. A rare beast in that he follows this through by actually implementing his thoughts.


Current job: President, DDB Europe, BMP DDB. +44 (0)20 7258 3979.

Details: Not supplied.

The lowdown: Bray is DDB's Mr International. He has worked across three continents, speaks multiple languages and has dual US and UK citizenship. He is also a company man, although he doesn't like to be characterised as one, with 25 years of DDB experience.


Born: Torquay, 2 March 1954.

Family: D Briginshaw (mother); Laura (wife); two children.

Lives: London SW18.

Education: Bryanston; Chelsea School of Art; Royal College of Art.

Current job: Creative director, Miles Calcraft Briginshaw Duffy. +44 (0)20 7073 6900.

Salary: See Companies House.

Career highlights: Winning a Design Council Poster Award when I was 18; head of art at CDP in 1991; being hired by David Abbott; starting MCBD.

Proudest achievements: Starting MCBD.

Honours and awards: Two D&AD Pencils (five nominations); 12 Campaign Poster/Press silvers; five Creative Circle golds; four British TV awards; Cannes Lions; One Show gold.

Professional organisations: D&AD.

Clubs: Century; RAC; Royal Channel Island Yacht Club.

Hates: Pollution.

Loves: Having people who do great work; golf; my garden.

Admires: The people who work at MCBD.

Favourite ad: 'Points of view', The Guardian.

Film: Anything by Joel and Ethan Cohen.

Book: Flying Colours, CS Forrester.

Music: Symphony No 3, Henryk Gorecki.

Hotel: It's a secret.

The lowdown: Briginshaw is good company and easy to get along with, but there is a golden rule. Don't call the agency Miles Calcraft. He cannot conceal his annoyance if his name is missed off the agency's moniker.


Born: London, 1 October 1953.

Family: Simon and Ann Broadbent (parents); Kathy Wood (partner).

Lives: Chelsea, London.

Education: Dulwich College; University of Sussex (Philosophy; MA Philosophy of Science).

Current job: Former chief strategic officer, Bates Group Europe; chairman, Brandcon.

Salary: See Companies House.

Career highlights: 1972, David Bowie's drummer, Moonage Daydream; 1976-78, research executive, Beecham; 1978-82, account planner, BMP; 1982-86, board planning director, FCB; 1986-88, Saatchi & Saatchi; 1988-94, WCRS; 1994-2000, planning director and managing partner, Y&R.

Proudest achievements: Convenor of Judges, IPA Advertising Effectiveness Awards 2000; editor of Advertising Works 11.

Honours and awards: Fellow of the IPA; the only person to have twice won the Grand Prix in the IPA Advertising Effectiveness Awards (1982, John Smith's; 1994, BMW), and won a third Gold Effectiveness Award (1998, Colgate); visiting professor of marketing, The London Institute.

Professional organisations: Steering Group, IPA Council; chairman, IPA Value of Advertising committee; Economics Committee, Advertising Association; Account Planning Group; editorial board, Admap.

Clubs: Travellers; 606.

Hates: Bores.

Loves: Kathy; driving an open-top car and feeling the wind in my ...

scalp; music; travel; cricket; reading; hi-fi; chess; theatre.

Admires: Manolo Blahnik (for Kathy, you understand. Not me.) Favourite ad: 'Gertcha', Courage Best.

Film: Some Like It Hot, Billy Wilder.

Book: Right Ho, Jeeves, PG Wodehouse (I was once privileged to witness Sir Alfred Ayer, Wykeham Professor of Logic in the University of Oxford, laughing so helplessly at a passage in this book that he fell from his deckchair, spilling his drink).

Music: Bedspring Symphony (bootleg), The Rolling Stones.

Hotel: Le Sirenuse, Italy.

The lowdown: His James Bond villain looks belie his reputation as a planner who believes in and understands the measurement of effective advertising. Famous for his ability to make complex ideas simple enough to inspire creative work that produces tangible results.


Born: Chesterfield, 13 May 1969.

Family: A big, happy one.

Lives: Didsbury, Manchester. The spare key is under the mat near the back door.

Education: Buxton College, Newcastle CAT (Graphic Design/Advertising); Watford (Copywriting and Art Direction).

Current job: Creative director, BDH/TBWA.

Salary: Not telling.

Career highlights: Getting a job during a recession.

Proudest achievement: Mascot for Derby County in 1978. You probably recognise me.

Honours and awards: Not enough, bastards.

Professional organisations: D&AD.

Clubs: The Union; The Circle Club.

Hates: Indigestion.

Loves: The Great Katmandu, a Nepalese restaurant in Manchester.

Admires: Mum and dad.

Favourite ad: The one that we did last week that bombed in research.

Film: The Graduate, Mike Nichols - deffo.

Book: The Secret History, Donna Tartt. But ask me tomorrow and I'll probably say something else.

Music: Too many to mention. It depends on my mood.

Hotel: Fawlty Towers.

The lowdown: Having had work nominated for Cannes for two successive years bears testimony to Brooke-Taylor's success during the two years he has had in sole creative command at BDH\TBWA. Knowledgeable and self-confident, his task is to reconcile the Manchester agency's aspirations to be a national shop with sustaining a good base of local business.


Born: 9 July 1955.

Family: Undisclosed.

Lives: Greenwich Village, New York City.

Education: University of Wisconsin (Economics); Vanderbilt University (Law).

Current job: Chief human resources officer, Interpublic Group.

Salary: See WPP and IPG annual filings.

Career highlights: 1986, partner at Towers Perrin; 1992-2002, member of WPP Group board; 1992-2002, chief resources officer, WWP.

Proudest achievement: My contribution to the evolution of communications holding companies, from believing that our capital is our scarcest and most important success factor to understanding that it is talent.

Honours and awards: None.

Professional organisations: Bar Association.

Clubs: Clay, New York City.

Hates: Hypocrisy.

Loves: Reading fiction; films; theatre; travel; running; exercise.

Admires: Self-made, successful people who are always willing to help others.

Favourite ad: 'Priceless', Mastercard.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Oriental Hotel, Bangkok.

The lowdown: Nicknamed 'the Prince of Darkness', Brooks is one of the power-brokers in advertising who wields enormous influence with a PR profile close to zero. Too early to tell whether his switch to IPG has been a success.


Born: Bradford, 14 July 1957.

Family: Single legally, living with my female partner.

Lives: West Linton, near Edinburgh.

Education: Sedbergh School; Huddersfield Polytechnic.

Current job: Joint managing director.

Salary: £50,000-£150,000.

Career highlights: Setting up Feather Brooksbank.

Proudest achievement: Building a successful business.

Honours and awards: FIPA.

Professional organisations: None at the moment.

Clubs: Secretary of Dunfermline Motor club; local golf club.

Hates: Ignorance.

Loves: Seeing people happy and enjoying themselves.

Admires: My dad.

Favourite ad: 'Surfer', Guinness, in among loads of others.

Film: Not a film buff ...

Book: The Old Man and the Sea, Ernest Hemingway.

Music: Layla, Derek and the Dominos.

Hotel: Don't have one ...

The lowdown: An efficient and serious individual, Brooksbank is the brains behind the Feather Brooksbank offer and his personality is at the other end of the spectrum from his partner, Stuart Feather.


Current job: Vice-chairman, DDB Worldwide, DDB Communications France.

Details Not submitted.

The lowdown: A boss with a fierce reputation. In years gone by has multiple times been voted best-looking man in advertising in France - has been compared to French crooner Sacha Distel.


Born: Beaconsfield, Bucks, 3 March 1946.

Family: Geraldine (mother); Shelby (wife).

Lives: Cornwall (home); Paddington, London (necessary).

Education: St Edmund's College, Ware, qualifications both modest and disappointing; Catholicism, a happy remnant.

Current job: Director-general, The Advertising Association. +44 (0)20 7828 4831.

Salary: See Companies House.

Career highlights: My current job; 1982-93, director, J. Walter Thompson; head of account management and head of training at JWT during the 80s.

Proudest achievements: Nothing specific other than having survived a career relishing being part of teams comprising great individuals, committed to seeking effective solutions to real problems and sometimes winning.

Honours and awards: None that I would regard as mine.

Professional organisations: Undisclosed.

Clubs: Solus Club; Thirty Club (honorary secretary); MCC; Reform.

Hates: Humbug.

Loves: Apart from my family, companionship; most sport; reading and the arts; the business I have been lucky to be part of; decent gin and tonic.

Admires: Undisclosed.

Favourite ad: 'Operatic', Fiat Strada; 'Black pot', Guinness.

Film: Duel, Steven Spielberg.

Book: Talleyrand, Duff Cooper.

Music: Live at Leeds, 1969, The Who.

Hotel: The converted monastery in Amalfi, name (but not stay) forgotten.

The lowdown: Plenty of ex-agency people get to do the trade body thing, but few do it as effectively as Brown.


Born: Dublin, 28 May 1962.

Family: Mr and Mrs Brown (parents).

Lives: London.

Education: Coolmine, Dublin; College of Commerce, Dublin.

Current job: Partner, Soul. +44 (0)20 7292 5999.

Salary: No brackets preferred.

Career highlights: Joined Nestle UK in 1983, moved to BMP in 1985, joined Bartle Bogle Hegarty in 1990, and set up Soul in 2000.

Proudest achievement: Having enjoyed every moment of my career to date, particularly setting up Soul.

Honours and awards: Media awards for Felix, Hellmans, Knorr, Sony, Haagen-Dazs, Boddingtons, Stella Artois and Megastar.

Professional organisations: IPA.

Clubs: Century; The Irish Club; Champneys.

Hates: Complication.

Loves: Simplicity.

Admires: All the women in my life - my mum, my wife and my daughter.

Favourite ad: Hamlet.

Film: The Field, Larry Fessenden.

Book: Is That It?, Bob Geldof.

Music: Raglan Road (every version).

Hotel: The Imperial Hotel, Vienna (it's where I was married).

The lowdown: Brown's creative savvy is well-known throughout the media planning ranks as is his ability to enjoy a night out at the club that he helped to found - Century.


Born: Mayday Hospital, Croydon, 7 August 1969.

Family: On June 22 2002, married my partner of eight years.

Lives: Kentish Town, London.

Education: After an uninspiring education at Warwick School, spent an entirely satisfying time at the University Of Southampton (Business Economics and Accounting).

Current job: Senior vice-president, business development, Y&R and Wunderman EMEA.

Salary: Undisclosed.

Career highlights: My first job was working at the Nuffield Theatre in Southampton as press and marketing officer. It taught me many things including how to deal with creative temperaments. I've never looked back since being told off by Martin Jarvis. (You'll remember him from the 70s sitcom Rings on your Fingers). He stood in his Y-fronts berating me for not persuading Theatre Royal in Bath to have more of his colour pictures up in reception. After all, if they had displayed them they would have sold more seats. Silly me. I then worked for Kellogg for two years in their sales force. To cut my teeth they asked me to increase distribution of the recently launched Pop Tarts in VG and Spar shops in Devon. While others pitied me, I enjoyed spending two months being paid to visit some of the most beautiful villages in this country. On 23 May 1994, I joined Saatchi & Saatchi. Starting as a graduate trainee, I worked my way up to become a board account director, working on Head & Shoulders, Ariel, Visa International, BBC Radio, the National Lottery and the NSPCC; 1998, they offered me the job of new business director.

It was clearly a high-profile job and success or failure would be for all to see. Fortunately, we won lots of business including Sony across Europe,, Mr Kipling, Telewest and Bisto; Moved to RKCR/Y&R in September 2000. While partner, business development, the agency won the global accounts for Land Rover and Lego, Lloyds TSB, COI Communications New Deal, Carlsberg and Powergen.

Proudest achievements: Helping the NSPCC to launch its 'full stop' campaign. My involvement was not merely delivering communications - we helped the NSPCC to redefine its mission and its role in society as well as bringing about cultural change within the Society. It took several years to persuade the NSPCC board of trustees that a campaign to end all cruelty to all children was indeed the correct approach. I wrote a 30-year plan that would start to bring about changes in legislation that would further protect children. Much of the momentum behind the legislative changes against smacking can be traced back to the NSPCC's campaign.

Honours and awards: No official honours or awards just job satisfaction.

Professional organisations: I sit on the board of trustees for Groundwork Camden and Islington (Groundwork is the UK's largest urban regeneration organisation that helps build sustainable communities through joint environmental action); member, The Marketing Society; member, IPA (also conceived the idea of the IPA having a new business group and now sit as deputy chairman).

Clubs: Dining and social clubs are not really my scene. LA Fitness on Highgate Road.

Hates: Arrogance; conceit. Life is too short.

Loves: My partner; family; friends. Without them I would be nothing.

Admires: Alon Hochdorf, the chief executive of Zenith Media Israel.

There are few more caring, inspiring, motivating or exacting people.

Favourite ad: The 'disco clean' cult 70s Head & Shoulders ad, with an endline: 'Clean gets the lady.' You can imagine how funny it is. I keep a copy on my desk and whenever it all gets too much I put the tape in and watch it. It helps keep work life in perspective.

Film: Not a film but should have been - The Fall and Rise of Reginald Perrin. Great, super.

Book: Sixty Tips in Sixty Minutes on How to Improve Your Sales Technique.

Music: If You Go Away, DJ Skymoo remix of Shirley Bassey.

Hotel: La Posta Vecchia on the coast near Rome. It was a perfect location at the end of our honeymoon.

The lowdown: The effervescent Brown puts clients immediately at ease with his charm and intelligence. It's impossible not to enjoy his company on a social level - especially when he's clad in lederhosen.


Born: Bedford, 23 October 1947.

Family: Married to Jane.

Lives: London W9; Suffolk.

Education: Magdalen College School, Oxford; Merchant Taylors, Crosby; Loughborough University (Diploma in Automotive Engineering).

Current job: Deputy chief executive, COI Communications.

Salary: See COI annual report.

Career highlights:1974, joined Saatchi & Saatchi as a graduate trainee following interview with Charles and Maurice; 1978, appointed account director, winning the Dunlop account from Masius and being congratulated by the outgoing account director, Murray Walker; 1982, appointed board director, to work on British Airways global account; 1986, appointed group account director; 1991, joined Impact FCA! as client services director, introduced integrated account planning and won Air Canada within eight weeks of joining; 1994, joined COI as director of advertising, promoted to director of marketing communications in 1996 and appointed deputy chief executive in 2001.

Proudest achievement: COI being chosen by Campaign as Advertiser of the Year in 2001.

Honours and awards: Winner of a national student award sponsored by Shell for a final-year thesis on automotive technology.

Professional organisations: Marketing Society; executive committee member, ISBA; voluntary work for Nabs Fast Forward; member of Defence Recruiting Committee.

Clubs: None.

Hates: Real-life versions of the blokes in the Toyota Avensis locker room.

Loves: Gardening; walking in the country; Formula One; rowing, 19th and 20th-century art; unusual train journeys.

Admires: Maurice Saatchi.

Favourite ad: 'Gertcha', Courage Best.

Film: Twelve Angry Men, Sidney Lumet.

Book: Almost anything by George Orwell.

Music: Hotel California, The Eagles.

Hotel: The Chateau at Montreiul.

The lowdown: The steady hand on the tiller of COI Communications, Buchanan surprisingly ruled himself out of contention for the top position when his then boss, Carol Fisher, quit. Has done much to help make COI a hungrier, better-structured and more accountable organisation.


Current job: Director, Gorgeous.

Details: Not supplied.

The lowdown: The shy Budgen shuns the media spotlight which, considering the number of times he has run the gauntlet at awards shows, must make his stellar life as one of the most sought-after commercials directors something of a misery.


Born: London, 26 November 1959.

Family: Trevor and Betty (parents); Lisa (partner); two children.

Lives: Chobham, Surrey.

Education: Whitgift School.

Current job: Chief executive, Carat International.

Salary: See Aegis annual report.

Career highlights: 1980, Y&R; 1983-1989, WCRS; 1989, founded BBJ, reaching £200 million turnover in 1998; 2000-present, Carat International.

Proudest achievement: Successfully building a quality media agency.

Honours and awards: Undisclosed.

Professional organisations: IPA; Marketing Society.

Clubs: RAC; Cannons; Morton & Wentworth.

Hates: People who talk too much; airport delays.

Loves: Good company; skiing fast; top-quality Burgundy.

Admires: Any English sportsman who beats Australia.

Favourite ad: 'The road to Sydney', Adidas campaign.

Film: LA Confidential, Curtis Hanson.

Book: The Prince of Admiralty, John Keegan.

Music: Mass in C Minor, Wolfgang Amadeus Mozart.

Hotel: Le Saint Geran, Mauritius.

The lowdown: Buhlmann's ambition has resulted in an extraordinary rise through the ranks. Although he started his career as a time buyer he now strides the international stage. A former member of the Territorial Army.


Born: Farnham, Surrey (physically); Johannesburg, South Africa (spiritually), 28 January, 1964.

Family: Cynthia (mother); Colin (step-father); Suzie (wife); two children.

Lives: Gerrards Cross, London.

Education: Jeppe High School, Johannesburg; 12 Crescent Drive, Greenside (thank you, Karen).

Current job: Chief executive, Lowe London +44 (0)208 584 5033.

Salary: Close brackets.

Career highlights: Founded Lowe Bull South Africa in 1996. Built it (together with the people who did all the work) into the second-ranked creative agency in South Africa and top ten in size. Most importantly, it is (according to Placement agencies) ranked the number-one agency in South Africa to work for.

Proudest achievement: Haven't, as yet, cut my head while shaving it.

Honours and awards: Recently got a lifetime achievement award from the South African advertising fraternity, which was frightening. And a few other things.

Professional organisations: Creative Directors Forum South Africa; D&AD.

Clubs: Boets, Virgin Active, Crooked Teeth Tabernacles.

Hates: Men with thick, flowing hair.

Loves: My wife, children, family, and friends. My football team, my country, the bush (as in game reserves), hangovers, honesty, my company in South Africa, summer mornings, winning. And lots more.

Admires: Nelson Mandela; my mother.

Favourite ad: 'Field of Dreams', Reebok.

Film: The Terminator, James Cameron; When Harry Met Sally, Rob Reiner(I know, I know, all rather basic).

Book: Birdsong, Sebastian Faulks.

Music: Crazy, Seal.

Hotel: Charlotte Street, London.

The lowdown: Bull's name is apt as he steers Lowe London back to the glory it is capable of.In the process, he has pledged to eliminate bureaucracy and cumbersome processes that big-agency life consists of.


Born: Thames Ditton, 21 November 1929.

Family: Pamela (wife); two sons; one daughter; four grandsons; three grand-daughters.

Lives: London SW3; Wiltshire.

Education: Harrow; Oxford.

Current job: Non-executive director, WPP. +44 (0) 20 7408 2204.

Salary: Per diem, negotiable.

Career highlights: 1954, joined J. Walter Thompson in London as trainee copywriter; successively copywriter, writer/producer, creative group head and head of television; 1964-75, head of the creative department; 1976-87, chairman, London; 1981-87, chairman of the Advertising Association; between 1988 and end of 2001, non-executive director of Guardian Media Group; since 1988, non-executive director of WPP.

Columnist for Campaign, Management Today and Market Leader; Another Bad Day at the Office? was published by Penguin in November 2001; the Mark III edition of Behind the Scenes in Advertising was published by WARC in early 2003.

Proudest achievements: Still waiting.

Honours and awards: CBE; Publicity Club of London Cup; D&AD President's Award; Hon. Fellowships IPA and CAM.

Professional organisations: None.

Clubs: Arts.

Hates: Undisclosed.

Loves: Newspapers; films; books; reading; writing.

Admires: AP Herbert; James Webb Young.

Favourite ad: EH Brooks.

Film: Etre et Avoir, Nicolas Philibert (most recent).

Book: Scoop, Evelyn Waugh.

Music: Frank Sinatra.

Hotel: Millennium UN Plaza, New York.

The lowdown: One man in advertising with whom it would be a pleasure to be stuck in a lift. Longtime Campaign agony aunt, Bullmore's writing skills are legendary.


Born: Aldershot, 27 September, 1964.

Family: Rose and Peter Bungay (parents); Angus (brother); Nelly (wife); one son; one daughter.

Lives: Docklands, East London.

Education: Preston School, Yeovil; Yeovil Art College; St Martins School of Art (Graphic Design and Advertising).

Current job: Deputy creative director, TBWA\London; art director to Trevor Beattie. +44 (0)20 7573 6666.

Salary: Not as much as Garry Lace.

Career highlights: Becoming deputy creative director of TBWA; winning Campaign's Campaign Of The Year for fcuk and Medium Of The Year for five; making the world's biggest poster for Adidas; working with David Lynch to launch PlayStation 2; meeting Nelson Mandela.

Proudest achievement: Having played a small part in building a great agency.

Honours and awards: Loads, thanks, but not without the help of many talented individuals.

Professional organisations: One's enough.

Clubs: Who's Who of Professionals.

Hates: London transport/traffic; black cab drivers; hotels; club doormen; airport security guards; George Bush; Los Angeles; pollution; snobs; soap operas; cold toast; Pret a Manger sandwiches; plastic spoons that can't take the heat - don't get me started.

Loves: Solving problems; creating work that sells; meeting entrepreneurs; writing music; history; cricket; boxing; Formula One; playing football; taking the boat to and from work; long walks; ginger beer; cheese on toast; curry; beige; beige curry.

Admires: Laleh and Ladan Bijani.

Favourite ad: 'Crazy ones', Apple.

Film: Planes, Trains and Automobiles, John Hughes(no, really).

Book: The Faber Book of Reportage, John Carey.

Music: Adagio, Tomaso Albinoni, versus Dock of the Bay, Otis Redding.

Hotel: See Hates.

The lowdown: As Trevor Beattie's creative partner, Bungay has the unenviable task of trying to share the limelight with UK advertising's most high-profile creative. His ability to bore for Britain with his drawn-out philosophies about life is more than made up for by a very kindly nature.


Born: London, 9 September 1950.

Family: Martine (wife); two children.

Lives: Wimbledon, London.

Education: Wandsworth School.

Current job: Head of Europe, Brand Connection. +44 (0)20 7676 2850.

Salary: Not enough.

Career highlights: Setting up Media Buying Service France in Paris; leading the buyout of MBS from Simcom.

Proudest achievement: Being apppointed managing director of MBS.

Honours and awards: None.

Professional organisations: IPA.

Clubs: The Hurlingham Club; Royal Wimbledon Golf Club.

Hates: Losing business.

Loves: Sunny days; good company; winning new business.

Admires: Undisclosed.

Favourite ad: The Hamlet cigars series of TV ads.

Film: The Godfather (Parts I and II), Francis Ford Coppola.

Book: Anything by Somerset Maughan.

Music: Arrival of the Queen of Sheba, Georg Handel.

Hotel: Colombe d'Or, St Paul de Vence, Provence.

The lowdown: One of media's old-timers, Burton was always a plodding backstage figure on the media specialist scene until he surprised critics by selling his old Media Buying Services to FCB in a canny deal.


Born: Reading, 31 August 1952.

Family: Leslie and Ruth Butterfield (parents); Judy Tombleson (wife).

Lives: London W1.

Education: St Bartholomews Grammar, Newbury; North East London polytechnic (Business Studies); Lancaster University (MA Marketing).

Current job: Partner, The Ingram Partnership. +44 (0) 20 7016 8200.

Salary: No comment.

Career highlights: 1975-80, trained at BMP DDB, the best planning agency in London; 1980-87, planning director at Abbott Mead Vickers BBDO; 1987, started my own agency, Partners BDDH, planning director and chairman until 2001; 2001, started, Butterfield8. Loving it.

Proudest achievements: 1987, winning Honda as a start-up agency; 1997, winning Mercedes; 1990-1997, The Co-operative Bank 'story'; 1997, The General Election, having worked for Labour for 12 years previously; the success of Butterfield8, especially working for the Co-operative Group and Mercedes (again); three books; working with some brilliant people at BMP, Abbott Mead Vickers and Partners BDDH.

Honours and awards: Fellow, IPA; IPA Effectiveness Awards 1984 and 2000; honorary member, Account Planning Group.

Professional organisations: IPA; Marketing Society.

Clubs: Reform.

Hates: Sycophancy; road humps; English weather.

Loves: Friends; cars; Italy; travel; skiing.

Admires: Nelson Mandela (I could never have had his grace).

Favourite ad: Currently, 'babysitter', John Smith's.

Film: The Night Porter, Liliana Cavani.

Book: The Elephant and the Flea, Charles Handy (it changed my life).

Music: Always on My Mind, The Pet Shop Boys.

Hotel: Almost any Four Seasons hotel, especially the ones in New York City and Bali.

The lowdown: One of the UK advertising industry's most respected strategists and a key driver in the IPA's mission to show tangible evidence of advertising excellence. His Ferrari obsession shows that he's not serious all the time.


Born: Oxford, 9 February 1968.

Family: Undisclosed.

Lives: LondonW9.

Education: Abingdon School; Bristol University (BSc Psychology).

Current job: Joint head of planning, BMP DDB. +44 (0)20 7258 3979.

Salary: Undisclosed Career highlights:1990-92, proper job (baker); 1992-95, joined BMP DDB as an account planner working on Felix, John Smith's widget-in-a-can launch, Alliance & Leicester and American Airlines; 1996-98, senior planner on Volkswagen; 1998-2002, board planner on Volkswagen; 2002, promoted to joint head of planning.

Proudest achievement: Best consistency special prize for Volkswagen at the 2002 IPA Effectiveness Awards.

Honours and awards: IPA Effectiveness awards for John Smith's (1994); Felix catfood (1996); Volkswagen brand (1998); Volkswagen Passat (2002) and Volkswagen brand integrated (2002); AME International Marketing Effectiveness Grand Prix for Volkswagen Passat (2003); part of the team that won Campaign's 1997 and 1998 Campaigns of the Year; part of the team that helped BMP win IPA Effectiveness Agency of the Year in 2002.

Professional organisations: None.

Clubs: None.

Hates: I've got an irrational downer on ... pashminas.

Loves: Music (listening and making); falling asleep at the theatre.

Admires: Anton Chekhov.

Favourite ad: 'Snake bite', Barclaycard.

Film: Bringing Up Baby, Howard Hawks.

Book: The Expedition of Humphry Clinker, Tobias Smollet.

Music: Evol, Sonic Youth.

Hotel: The Manchester, Bournemouth.

The lowdown: A 'relentless intellect', Butterworth's worth to BMP is amply demonstrated by the fact that he's responsible for planning on its flagship VW account. An IPA Effectiveness star.


Born: Farnborough, 30 December 1963.

Family: Colin and Jan (parents); Ayesha (wife), one daughter.

Lives: Fulham.

Education: Kings School Canterbury; Queen Mary College, University of London (Law).

Current job: Deputy managing director, Lowe. +44 (0)20 7584 5033.

Salary: Competitive.

Career highlights: Convincing DDB Needham in New York to keep me on after six-month internship; winning my first account at Abbott Mead Vickers BBDO as an account director; Volvo's 'twister' commercial (account director); Agency of the Year after Lowe Lintas merger (head of account management); my team on Tesco (deputy managing director); IPA Effectiveness Award in 2002 for Tesco's 'talking products' trade driving campaign; Cherokee clothing campaign.

Proudest achievement: Getting 'whatever you get up to' campaign for Kellogg's Cornflakes into D&AD.

Honours and awards: Less is more.

Professional organisations: None.

Clubs: Harbour Club.

Hates: Snowboarders; uptight golf; tennis clubs.

Loves: My wife; my daughter; my garden; photography; elegant skiers.

Admires: My father (for his honesty, integrity and decency); John McEnroe (for none of the above).

Favourite ad: 'Casino', Volkswagen Golf.

Film: It's a Wonderful Life, Frank Capra.

Book: The Great Gatsby, F Scott Fitzgerald.

Music: Yesterday, The Beatles.

Hotel: Amanpuri, Phuket.

The lowdown: Cadman cut his teeth running some of the most high-profile UK accounts from Volvo at Abbott Mead Vickers BBDO to Kellogg at J.

Walter Thompson. The kind of experienced suit who should provide an essential counterbalance to the creatively driven Matthew Bull, the newly installed Lowe chief executive.


Born: St Albans, 18 November 1966.

Family: Professor Patrick O'Brien and Cassy O'Brien (parents); Robert Calcraft (husband); two daughters.

Lives: London NW1.

Education: Lord William's School, Thame; London University Holloway College (Drama & Theatre); London Business School (MBA).

Current job: Managing director, Miles Calcraft Briginshaw Duffy. +44 (0)20 7073 6900.

Salary: See Companies House.

Career highlights: Being offered a job as a graduate trainee by Peter Mead; working with and learning from Abbot, Mead, Vickers and Baulk across a ten-year period; working with Tom Carty and Walter Campbell for five years on Kiss FM; being promoted to the board of AMV at 28 and then new-business director at 29; starting Miles Calcraft Briginshaw Duffy in 1999.

Proudest achievement: Helping to persuade 50 wonderful people, with far more talent than me, to join our agency.

Honours and awards: MBA with distinction; contribution to the attainment of Campaign gold and silvers, D&AD nominations and awards on RSPCA, Lil-lets, Kiss FM, Sainsbury's, breathe and Aristoc.

Professional organisations: WACL; Marketing Society.

Clubs: LA Fitness (but that doesn't mean I actually go).

Hates: Bullying.

Loves: Joie de vivre.

Admires: The nurses in the paediatric intensive care unit at St Mary's Hospital.

Favourite ad: 'Pile of dogs', RSPCA.

Film: To Kill a Mockingbird, Robert Mulligan.

Book: I Know Why the Caged Bird Sings, Maya Angelou.

Music: Solomon, Georg Handel.

Hotel: Le Sirenuse, Positano.

The lowdown: Calcraft is one of the most approachable and solid account people in advertising, although she has fiery depths, according to those who work with her. Once wowed a WACL audience by appearing on stage as a nun and flashing her knickers.


Born: London, 3 January 1963.

Family: Raymond Paul Calcraft and Dr Mairi C Rennie (parents); Tara Campbell Golding (wife).

Lives: London SW7.

Education: Midhurst Grammar School; Warwick University (Biological Sciences, MA in International Studies).

Current job: Partner, Mother. +44 (0)20 7689 0689.

Salary: Undisclosed.

Career highlights: 1987-89, learnt the marketing basics at Unilever as a brand manager, Persil; 1990-1993, experienced the troubled life of an American multinational as a Leo Burnett account director working on Kellogg and Kraft; 1993-96, worked for three of the all-time greats, John, John and Nigel at Bartle Bogle Hegarty as a board director on Natwest and Heineken; 1996, founded Mother with Mark Waites and Robert Saville.

Proudest achievement: Surviving our first year; helping build a company where people want to come to work.

Honours and awards: Creative Review Agency of the Year 1997; Campaign Agency of the Year 2001; Campaign Campaign of the Year 2001; Creative Review Peer Poll winner 2002; Campaign Agency of the Year 2002; Marketing Agency of the Year 2002.

Professional organisations: Nothing organised Clubs: David Lloyd, Kensington.

Hates: Laziness.

Loves: Italy.

Admires: Michelangelo Buonarroti; Winston Churchill.

Favourite ad: 'Funeral', Volkswagen; 'swimmer', Levi's.

Film: Spartacus, Stanley Kubrick.

Book: For Whom the Bell Tolls, Ernest Hemingway.

Music: Symphony No 5, Ralph Vaughan Williams.

Hotel: City - Hotel Costes, Paris; escape - Yasawa, Fiji.

The lowdown: Calcraft is the least shy founder of London's coolest agency, and is well-known for great combination of intelligence and approachability. Has a worrying penchant for chunky-knit woolly jumpers.


Born: London, 17 February 1968.

Family: Professor Ian Cameron CBE and Jayne Roberts (parents); Linzi Mason (partner).

Lives: Kennington, London.

Education: Westminster School; Christ Church, Oxford (Modern History).

Current job: Joint managing director, DFGW. +44 (0)20 7734 5888.

Salary: Everyday value.

Career highlights: 1989-94, JWT (Findus, IPA Effectiveness; tried to kill the Oxo family; John Lloyd directed Benylin campaign); 1994-98, founding member building Maher Bird Associates into London's first genuinely integrated advertising agency; 1998-2000, McCann-Erickson (working with Ben Langdon and still speaking to him, developing the strategy for Bacardi Breezer 'Tom Cat'); 2000 onwards, DFGW (BBC World Cup campaign).

Proudest achievement: Winning and launching BBC digital service Freeview in 2002 - it's already bigger than ITV Digital.

Honours and awards: Sporadic raffle winner.

Professional organisations: None.

Clubs: Goodwood Road Racing.

Hates: CDP 'glory days' nostalgia; the congestion charge.

Loves: London; pop art; motor racing.

Admires: Hugh Hefner.

Favourite ad: 'Crazy ones', Apple.

Film: Cinema Paradiso, Giuseppe Tornatore.

Book: Atomised, Michel Houellebecq.

Music: Spirits Having Flown, The Bee Gees.

Hotel: Katikies, Santorini.

The lowdown: Together with sidekick Tom Vick, Cameron is one of the fast-emerging next generation of agency leaders. Favours bright check shirts and strawberry daiquiries.


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