THE A LIST: Part 3 of 13


Born: Belfast, 14 December 1960.

Family: Mura and Frances (parents); eight siblings.

Lives: Putney.

Education: Belfast.

Current job: Creative director, Campbell Doyle Dye. +44 (0)20 7483 9800.

Salary: Not completely sure.

Career highlights: Starting an agency.

Proudest achievement: Once carried a large rock all the way down a mountain when I could have rolled it.

Honours and awards: D&AD; Campaign Press; Campaign Posters; BTA.

Professional organisations: None.

Clubs: None.

Hates: Filling out forms.

Loves: Lovers.

Admires: Nick, the blind man who plays the violin outside Debenhams.

Favourite ad: 'Father's day', Chivas Regal.

Film: Fitzcarraldo, Werner Herzog.

Book: Poems of Louis Macneice.

Music: Electric Dreams, Phil Oakley Hotel: None.

The lowdown: Campbell's 'surfer' ad for Guinness, co-created by Tom Carty, makes him one of the most revered creatives in advertising. Just watch out for the handshake.


Born: London, 7 October 1958.

Family: Single.

Lives: Notting Hill, London.

Education: John Lyon School, Harrow; Bristol University (Political Science).

Current job: Executive creative director and vice-president creative for Europe, McCann-Erickson. +44 (0) 20 7837 3737.

Salary: Above average.

Career highlights: Working closely with Robin Wight and David Abbott; starting and leaving Banks Hoggins O'Shea/FCB; starting RKCR and then merging with Y&R; having famous ideas for brands such as Virgin Atlantic, The Times, Land Rover and Jaguar; biggest highlights yet to come.

Proudest achievement: The success of RKCR.

Honours and awards: Most of them.

Professional organisations: IPA council; chairman, IPA creative forum; executive committee, D&AD.

Clubs: Soho House; Groucho.

Hates: People who don't know what they're doing (but pretend they do).

Loves: People who know what they're doing.

Admires: Keith Richards.

Favourite ad: '1,001 cleans a big carpet for less than half a crown' - it's the first ad I remember seeing as a child.

Film: One Flew Over the Cuckoo's Nest, Milos Forman.

Book: The Prince, Niccolo Machiavelli.

Music: Tumbling Dice, The Rolling Stones.

Hotel: Plantation House, Mustique.

The lowdown: Campbell's not just an adman who takes the money and runs - he's a passionate advocate of evolution and change within the industry.

McCann is undoubtedly his biggest challenge to date.


Born: Guildford, Surrey 8 July 1968.

Family: Mr and Mrs AR Butler (parents); James Candy (husband); one daughter.

Lives: St John's Wood, London, Education: Liskeard Comprehensive School, Liskeard, Cornwall, ten GCSEs.

Current job: Editor, Cosmopolitan. +44 (0)20 7439 5000.

Salary: Confidential.

Career highlights: 1999-2000, Getting a staff job on The Mirror at the age of 22; being one of the very few executives at The Times with no academic qualifications; 2000, winning British Society of Magazine Editors Editor of the Year during my first year at Cosmopolitan.

Proudest achievements: 2002, having my daughter Russkaya last year.

Honours and awards: BSME Editor of the Year, 2000.

Professional organisations: BSME; Women in Journalism.

Clubs: Soho House; Champneys.

Hates: Unenthusiastic, negative young people; PRs who bombard me with details of new products without having read the magazine.

Loves: Being a mother; drinking expensive red wine (not at the same time).

Admires: Any woman who can juggle a career, a family and a marriage without cracking up; Cosmo founder Helen Gurley Brown, 81, who the last time I saw her was dancing to Kylie's Can't Get You Out of My Head at midnight.

Favourite ad: 'Diving', John Smith's.

Film: Breakfast at Tiffany's, Blake Edwards.

Book: The House at Pooh Corner, AA Milne; Wendy Cope poems.

Music: Dancing Queen, Abba (always been a Cosmo girl).

Hotel: Old Custom House, Padstow, Cornwall, This was where my husband and I stayed when we first visited St Enodoc church, Rock, where we later married.

The lowdown: Following in the footsteps of Cosmopolitan's previous editors, Mandi Norwood and Marcelle D'Arcy Smith, as well as the legendary Helen Gurley Brown, must have been a daunting task for Candy.

However, her combination of clarity, focus and wit have helped to keep Cosmopolitan at the top of its game.


Born: Romford, 29 April 1964.

Family: Dycella Cummings-Palmer (wife).

Lives: Islington, London. Education The Campion School, Hornchurch; Pembroke College, Oxford (BA Classics).

Current job: Deputy chairman, Bartle Bogle Hegarty. +44 (0)20 7734 1677.

Salary: Undisclosed.

Career highlights: 1987, joined Strategic Research Group as qualitative researcher; 1990, joined Madell Wilmot Pringle as account planner; 1991, joined BBH as account planner; 1993, appointed to the board; 1998-present, UK planning director.

Honours and awards: Nothing worth mentioning.

Professional organisations: Not sure.

Clubs: South Indies Football Club.

Hates: 'New news'; 'moving forward', 'Ideation', '93 per cent of communication is non-verbal'.

Loves: Soul, reggae, baroque, Rennaissance, West Ham United.

Admires: Marvin Gaye.

Favourite ad: 'Martians', Cadbury Smash.

Film: Sweet Smell of Success, Alexander Mackendrick.

Book: Waterland, Graham Swift.

Music: All Because of You, Leroy Hutson.

Hotel: Swingbeat Hotel, San Francisco The lowdown: If Carroll were a body part he'd be an enormous brain, throbbing quietly in a BBH office. Widely thought to be one of the nicest men in advertising, but is absolutely ferocious on a football pitch.


Born: 27 December 1958, London.

Family: Parents; one brother.

Lives: Barcombe, Sussex.

Education: Royal Masonic School for boys.

Current job: Creative director, VCCP. +44 (0)20 7802 5803.

Salary: £125,000.

Career highlights: 1991, Levi's; 1991, Haagen-Dazs; 1994, Orange; 2002, O2.

Proudest achievement: Hitting a six versus Haberdasher's School.

Honours and awards: Won several golds and silvers at the BTAA; various awards over the years from Campaign Press and Posters;nominated for D&AD Pencils.

Professional organisations: Undisclosed.

Clubs: The Union, Soho.

Hates: Fennel.

Loves: Food.

Admires: Pele.

Favourite ad: 'Drugstore', Levi's.

Film: Spartacus, Stanley Kubrick.

Book: The Hobbit, JRR Tolkein.

Music: The Beatles.

Hotel: Chedi Phuket, Thailand.

The lowdown: Formerly the executive creative director of FCB San Francisco and Larry Barker's creative partner, Carruthers is as well known for his energetic nature as he is for his award-winning creative work for Orange. He is also something of a 'loose cannon', in the nicest sense of the word.


Born: Louisville, Kentucky, 2 November 1955.

Family: Dr Jeffrey Starr (husband).

Lives: Knightsbridge; Manhattan.

Education: Northwestern University; Medill School of Journalism, (BA and MA, Advertising).

Current job: President, Grey Global Group EMEA. +44 (0)20 7636 3399.

Career highlights: 1980s, doubling Grey's portfolio of assignments from General Foods Post division; 1988, promotion to executive vice-president Grey New York; 1996, move to London to build a worldwide team as global account director for Mars; 2000, promotion to president, Grey Worldwide EMEA; 2002, promotion to president, Grey Global Group EMEA.

Proudest achievements: Personally building and motivating talented teams to lead world-class clients such as Kraft, Mars, and Nokia; changing the face of Grey in the UK, France, Italy and South Africa (for starters).

Honours and awards: New York Matrix Award in Advertising; National Headliner Award; Clairol Mentor Award.

Professional organisations: International Women's Forum; IAA; founding trustee, Goddess Fund for the Prevention of Strokes in Women; director, HeartShare Human Services of New York.

Clubs: Home House (but just for world-class personal trainer Jonathan Goodair).

Hates: Closed minds; lazy thinking; bad margaritas.

Loves: A good story with twists and turns wherever you find it; theatre; movies; politics; advertising.

Admires: My father.

Favourite ad: 'Power of flowers', Interflora campaign; Tango campaign.

Film: Pulp Fiction, Quentin Tarantino.

Book: Atlas Shrugged, Ayn Rand.

Music: Anything by Cole Porter, especially Night and Day.

Hotel: The Hassler, Rome.

The lowdown: A power-dressing blonde bombshell, always polite but a workaholic with a tungsten core. Vies with Steve Blamer for Ed Meyer's throne at Grey Worldwide but could be thwarted by the wily septuagenarian's 'divide and rule' style.


Born: Falkirk, Scotland, 12 February 1964.

Family: Margaret and Robert Carter (parents); Anna Gorman (wife); one son; one daughter.

Lives: London; Devon.

Education: Currie High School, Edinburgh; Aberdeen University LLB (Hons); Harvard Business School AMP.

Current job: 2003, chief executive, Ofcom. +44 (0)20 7981 3000.

Salary: Undisclosed.

Career highlights: Never being bored.

Proudest achievements: Becoming a father.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: My wife.

Favourite ad: 'Keep talking', BT.

Film: Father of the Bride, Vincente Minnelli.

Book: The Communications Bill.

Music: Anything by Simon & Garfunkel.

Hotel: The Park Hyatt, Sydney.

The lowdown: Ofcom's new head has an unfortunate penchant for tank tops, but Carter should bring extensive experience of working on both agency and client-side to a tough new role.


Born: London, 8 May 1944.

Family: Dennis and Eileen (nee Sergeant) Cartwright (parents); John Hutchings (husband).

Lives: London; Wiltshire.

Education: Merton House School, Sussex.

Current job: Publishing director, Hello!. +44 (0)20 7667 8700.

Salary: Insufficient.

Career highlights: 1986, managing director Capital Week; 1987-90, managing director, Harmsworth Publications, part of Associated Newspapers.

Proudest achievements: Surviving 13 years at Hello! and helping to move it from a magazine no-one knew anything about to one of the most recognised brands in the UK; 1998-2000, first women chairman of PPA; ex-president of WACL; chairman for a record 15 months of the highly political newstrade Joint Industry Group; 2001-date, chairman of the Ski Club of Great Britain; managing to ski the Triftji bumps at Zermatt this year without falling over; playing Maria in The Sound of Music (but only in Broad Hinton); 2001, OBE, services to the magazine industry.

Honours and awards: See proudest achievements.

Professional organisations: WACL; Ski Club of Great Britian; Cosmetic Executive Women; association of Circulation.

Clubs: Living Well gym; Broad Hinton Amateur Dramatic Society.

Hates: Political correctness; fanaticism; liver and kidneys.

Loves: Skiing; acting; dancing; reading; Star Trek; being with friends.

Admires: Caroline Marland; Guy Zitter.

Favourite ad: All those that appear in Hello!; The Economist campaign.

Film: Lord of the Rings, Peter Jackson.

Book: Jurgen, James Branch Cabell.

Music: Final trio from Faust, Charles Gounod.

Hotel: Tanjung Sari, Bali.

The lowdown: The cigarillo smoking Cartwright wouldn't be out of place in an episode of Dynasty. She could definitely give Alexis a run for her money with her sharp business acumen and ultra-feminine wardrobe.


Current job: Director, Gorgeous. +44 (0)20 7287 4060.

Details: Not supplied.

The lowdown: Walter Campbell's ex-partner made the leap to directing after beginning his career in an agency postroom at 16 and becoming a creative at 19. Needs his own red carpet for all the awards he's won, but he's very modest.


Born: Dorking, Surrey, 20 May 1967.

Family: Carol (wife); two daughters; one son.

Lives: Teddington, Middlesex.

Education: Hurstpierpoint College; University of Southampton (History).

Current job: Head of communications strategy, Carat. +44 (0)20 7287 4060.

Salary: Less than I would like, more than I need.

Career highlights: Keeping out of the press and in employment ... so far.

Proudest achievements: Harlequins 18, Cardiff 10 (December 1990).

Honours and awards: None.

Professional organisations: Marketing Society; IPA.

Clubs: Harlequin FC; HCPGC; Lensbury.

Hates: Nothing.

Loves: Cricket; rugby; golf; family.

Admires: My dad.

Favourite ad: 'Israelites', Maxell.

Film: The Shawshank Redemption, Frank Darabont.

Book: The Blue Afternoon, William Boyd.

Music: Any.

Hotel: Pankor Laut Resort, Malaysia.

The lowdown: Normally seen as the life and soul of the party, and the loudest man in the Carat building according to colleagues. Likes a round of golf, although it's said that his swing needs some work.


Born: Copenhagen, Denmark, 11 December 1954.

Family: Claire (wife); two children.

Lives: Richmond, Surrey.

Education: Charterhouse; Canterbury College of Art.

Current job: Former creative director, HHCL/Red Cell. +44 (0)20 7436 3333.

Salary: £175,000-£225,000.

Career highlights: 1984-86, creative at GGT, winning awards for work on London Docklands Development Corporation, London Weekend Television, Holsten Pils and Time Out; 1986-87, group creative director at Wight Collins Rutherford Scott, rejuvenating Carling Black Label, Midland Bank, Prudential and Tennents Extra; voted Creative Review's Team of the Year in 1987 with Steve Henry; 1987-2003, HHCL & Partners, working on most of HHCL's accounts, including the launch of First Direct and Egg and relaunching the AA as 'the 4th emergency service'.

Proudest achievement: Helping to build a company which produced a body of work that moved advertising and marketing communications into the 21st century. The most challenging assignment was being asked to launch a new low-cost airline in nine months by Barbara Cassani. That airline became Go.

Honours and awards: Not my bag.

Professional organisations: None.

Clubs: None.

Hates: The average.

Loves: Scaring myself up.

Admires: Ian Livingstone, Lara Croft's 'dad'. He's on his third business - he started with the Games Workshop chain and went on to write interactive fantasy books published in 37 different languages before setting up Eidos.

Favourite ad: Don't have one.

Film: One Flew Over the Cuckoo's Nest, Milos Forman.

Book: A Confederacy of Dunces, John Kennedy Toole.

Music: Roll 'em Easy, Lowell George.

Hotel: My home.

The lowdown: The C in HHCL, Chaldecott severed his ties with the agency this year after 15 rollercoaster ones.


Born: Watford, 6 March 1959.

Family: Martin (husband); two sons.

Lives: Balham, London.

Education: Watford Girls Grammar School.

Current job: Chief executive, Carlton Screen Advertising. +44 (0)20 7534 6363.

Salary: £100,000-£150,000.

Career highlights: None.

Proudest achievements: Being part of the leading team which has doubled the share of cinema of all media since Carlton got into cinema in 1996.

Honours and awards: None.

Professional organisations: Trustee, Cinema and Television Benevolent Fund; president, Cinema Advertising Association.

Clubs: The Third Space.

Hates: People who waste time by being unprepared or late.

Loves: Enthusiasm and professionalism.

Admires: JK Rowling; James Dyson.

Favourite ad: An old Heineken one.

Film: Mrs Doubtfire, Chris Columbus.

Book: Tess of the D'Urbervilles, Thomas Hardy.

Music: Four Horn Concerto, Wolfgang Amadeus Mozart.

Hotel: An old lodge on a vineyard by the Magaret River in western Australia.

The lowdown: A former ITV salesperson, Chalet was once a well-known figure, but these days tends to keep herself in the relative backwater of cinema advertising and hence away from the media spotlight.


Born: Manchester, 18 April 1966.

Family: Ron and Heather Cheetham (parents); Barbara Cheetham (wife); two sons.

Lives: Cheadle, Cheshire.

Education: St David's College, North Wales; Wrexham College of Art (HND Communication Arts).

Current job: Creative director, Cheetham Bell JWT. +44 (0)161 832 8884.

Salary: £0-£100,000.

Career highlights: Working with Tony Veazey at the age of 22 who was by far my superior yet had belief in me at such a young age; getting made redundant in 1991; teaming up with David Bell in 1992 to form Cheetham Bell; successful merger with JWT Manchester to form Cheetham Bell JWT in 2001; becoming the number-one agency in regions in the Campaign Top 300 2003.

Proudest achievement: Becoming a dad (twice).

Honours and awards: More than 150 regional, national and international awards in the past 15 years.

Professional organisations: IPA full council member since 2002; IPA chairman of the regions 2001-2003; made fellow of the IPA (FIPA) in 2003; founder member of the Manchester Creative Circle; member of D&AD since 1993.

Clubs: Real Club Nautico de Palma; David Lloyd Leisure Centre; Didsbury Rugby Club (ex-club captain).

Hates: Driving into the city in the rain; heavy traffic; going nowhere (eight miles in 50 minutes).

Loves: Sailing in the Mediterranean on a beautiful summer's day, a force four wind, a calm sea and neither land nor another boat in sight.

Admires: Ellen McCarther (it takes balls to achieve what she has); David Bell (every day I admire his energy, tenacity, appetite for the business and love of creativity).

Favourite ad: 'Launderette', Levi's.

Film: The Great Escape, John Sturges; Withnail & I, Bruce Robinson.

Book: E, Matt Beaumont.

Music: Everybody's Talkin', Harry Nilsson (from the film Midnight Cowboy).

Hotel: Auchrannie Hotel, Isle of Arran.

The lowdown: Holds the distinction of being one of few creatives to have membership of the IPA council. Lots of Brownie points for helping to successfully bed down the marriage of the creatively led Cheetham Bell with JWT Manchester.


Born: Edinburgh, 12 December 1948.

Family: Joyce Chester (wife); two daughters.

Lives: Morningside, Edinburgh.

Education: Dunfermline High School; Heriot-Watt University (BA Economics).

Current job: 2003, chairman and chief executive, Faulds Advertising. +44 (0)131 557 6003.

Salary: Average for London divided by four.

Career highlights: Starting up about eight businesses, most survived.

Proudest achievements: Dux Primary School.

Honours and awards: Shared in IPA and creative awards.

Professional organisations: None.

Clubs: My own nightclub called Massa; Craigielaw, a fab golf club.

Hates: My inadequacies.

Loves: How my wife is so happy.

Admires: Step-father - treated me as his own, always.

Favourite ad: 'Martians', Cadbury Smash.

Film: Leon, Luc Besson.

Book: The Moon's a Balloon, David Niven.

Music: Hurricane, Bob Dylan.

Hotel: Gazelle d'Or, Morocco.

The lowdown: Chester has a reputation for being quick to cut through the crap and get to the nub of the issue. Faulds went into liquidation in September this year.


Born: London, 20 January 1961.

Family: David and Anna (parents); Colin (brother); Louise (wife); three children.

Lives: Ealing, London.

Education: St Nicholas Grammar School, Northwood; no uni.

Current job: Director of sales, BSkyB. +44 (0)20 7705 3000.

Salary: Sorry, not happy to provide this, my wife may find out.

Career highlights: 1980, joined Granada as sales assistant; 1985, Thames sales executive; 1986, sales manager; 1988-90, senior planner/buyer Geers Gross, media account director, Austin West Media; 1990, group head, Sky Television (two weeks before the merger with BSB); 2003, director of sales, BSkyB.

Proudest achievement: Helping to build the Sky sales team and the launch of interactive.

Honours and awards: None.

Professional organisations: Solus Club; Lord's Taverners (commercial committee) Media Business Course Committee, RTS.

Clubs: Undisclosed.

Hates: Fresh tomatoes; Middlesex County Council.

Loves: Cricket; rugby union; rock music; live music; Fulham FC; singing with my band, The Breaks.

Admires: My wife; Paul Taylor (OMD) Favourite ad: 'Photo booth', Hamlet.

Film: Pulp Fiction, Quentin Tarantino.

Book: The Stones, Philip Norman.

Music: 40 Licks, Rolling Stones; Woodface, Crowded House.

Hotel: Portobello Hotel, London (the round bedroom).

The lowdown: Chippendale brought a new focus to Sky's sales operations when he got the top job early this year. He's a passionate evangelist on the value of the digital home.


Born: Aberdeen, 9 July 1962.

Family: Bob and Eileen (parents); Jennifer (wife); one son.

Lives: London N1.

Education: Aberdeen University (Law).

Current job: Marketing director, Partners BDDH. +44 (0)20 7467 9200.

Salary: £100,000+.

Career highlights: 1986-1991, Yellowhammer, promoted to board aged 28; 1991-92, worked on Audi at BBH; 1993-98, promoted to client services director at TBWA; 1998-99, managing director; 1999-2001, TBWA\London, chief operating officer (topped the new-business league; won the Grand Prix at Cannes; was ranked world's third most creatively awarded); 2001, freelanced at Wieden & Kennedy and helped win the Honda pitch.

Proudest achievements: Yet to come.

Honours and awards: None.

Professional organisations: Chairman, IPA new-business group.

Clubs: ICA; National Film Theatre.

Hates: Jobsworths.

Loves: Music, movies, books, travel.

Admires: Brian Eno; Werner Herzog; David Lynch; Henri Mattise; Mark E Smith; Joe Strummer.

Favourite ad: 'Double life', Sony PlayStation.

Film: Blue Velvet, David Lynch.

Book: My Secret History, Paul Theroux.

Music: Marquee Moon, Television.

Hotel: The Mercer, New York.

The lowdown: A man of esoteric tastes, Christie considers himself to be a bit of a film and music buff and would have secretly preferred to be the next Noel Gallagher. Goes to obscure film festivals as far afield as Iceland.


Current job: Chief executive, Mindshare. +44 (0)20 7969 4040.

Details: Not supplied.

The lowdown: Known as 'the oldest young man in the business' in his previous job at Mindshare in Hong Kong, Clark, born in the US deep south, has adapted to UK life with alacrity. Loves cooking.


Born: Farnborough, 19 April 1961.

Family: Reg and Pauline Claydon (parents); Annie Woolf (partner); two children.

Lives: Notting Hill and the Cotswolds.

Education: Dulwich College and Durham University (Law).

Current job: Chairman, Claydon Heeley Group. +44 (0)20 7924 3000.

Salary: See Companies House.

Career highlights: 1983, joined US commodities Cargill; 1987-90, transferred to Geneva as senior trader, global; 1990-2000 founder and chief executive, Claydon Heeley; 1998, taking the agency into Omnicom; 2000-present, chairman Claydon Heeley Group (Claydon Heeley Jones Mason, Agency Republic, Alcone UK) Proudest achievement My children, of course.

Honours and awards: Undisclosed.

Professional organisations: The Marketing Group of Great Britain; NSPCC marketing committee.

Clubs: Chelsea FC; Mosseman's; Bluebird.

Hates: Hate.

Loves: My kids and my pillow.

Admires: Aung San Suu Kyi in Burma.

Favourite ad: 'Champagne', Xbox.

Film: Undisclosed.

Book: Le Grand Meaulnes, Henri Alain-Fournier.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Known as the 'lesser spotted' one, even among his own staff, Claydon is famous for his elusiveness. However, the former commodities trader is very driven and has developed a fantastic understanding of the business according to those who work with him.


Born: Cambridge, 30 June 1956.

Family: Phil and Joan Clemmow (parents); Liz Clemmow (wife); one son.

Lives: Marylebone London W1.

Education: Perse School, Cambridge; Reading University (Typography & Graphic Communication).

Current job: Planning partner, Clemmow Hornby Inge. +44(0)20 7025 8989.

Salary: The same as Johnny Hornby's and Charles Inge's.

Career highlights: Co-founding Simons Palmer Denton Clemmow & Johnson in 1988; becoming chief executive of TBWA in 1999.

Proudest achievement: Co-founding CHI in 2001.

Honours and awards: Best Planner in the UK, Campaign 2003.

Professional organisations: None.

Clubs: Brocket Hall, The Union, Holmes Place.

Hates: Pointless meetings; effectiveness papers.

Loves: Ambitious clients; big ideas.

Admires: Margaret Thatcher.

Favourite ad: 'Litany', The Independent.

Film: The Graduate, Mike Nichols.

Book: Everybody's a Roundy or a Squary, Roger Hargreaves.

Music: Anything by The Beatles, David Bowie, Elvis Costello, Bob Dylan, Pink Floyd, Tom Petty, Rolling Stones, Bruce Springsteen, Talking Heads, Neil Young (my all-time top ten).

Hotel: Any one that I'm staying in with my family rather than on business.

The lowdown: The no-nonsense Clemmow loves his job. He doesn't need the money (having made his millions with the sale of Simons Palmer to Omnicom), but a Cheshire cat grin reveals his enjoyment as he builds up a second admired London agency.


Current job: President, marketing, Unilever Home and Personal Care. +44 (0) 20 7822 5252 Details: Not supplied.

The lowdown: Clift is intuitive, unconventional and the foster father of a Brazilian son. He speaks five languages and his passion for creativity is widely respected. A Unilever lifer, he has worked all around the world.


Current job: Chairman, Interbrand. +44 (0) 20 7554 1000.

Details: Not supplied.

The lowdown: The immaculate former Saatchi & Saachi planning executive is now the queen of the branding industry.


Current job: Chairman and creative officer, TBWA\Chiat Day\Los Angeles.

Details: Not supplied.

The lowdown: Clow is one of the most admired, respected and envied creatives in the advertising business. During his 27-year career at TBWA\Chiat\Day, he has been responsible for some of the world's most iconic commercials, including the classic Nike 'I love LA' ad with Randy Newman and Apple's Orwellian '1984' ad (deemed by some as the best ad ever). Despite becoming something of an advertising god, he manages to retain his famous laid-back surfer-dude persona.


Born: Newcastle, 12 February 1957.

Family: Married to Jan; two children.

Lives: East Twickenham.

Education: Kings School Tynemouth; London University (Business Studies).

Current job: Managing director, brands and sales, Carlsberg-Tetley; +44 (0) 1604 668 866.

Salary: Enough to buy a round of Carlsberg, not enough for a yacht in the south of France.

Career highlights: 1988, marketing director, KP Foods; 1993, chief executive, Golden Wonder Goods Group.

Proudest achievement: Launch of McCoys crisps (the first big innovation in traditional crisp markets).

Professional organisations: None.

Honours and awards: Still hoping.

Clubs: Solus Club; Lensbury Sports Club.

Hates: Sunderland AFC.

Loves: Newcastle United FC.

Admires: Sir Bobby Robson.

Favourite ad: 'Foreign legion', Nike.

Film: Shadowlands, Richard Attenborough.

Book: The Doors of Perception, Aldous Huxley.

Music: All Things Must Pass, George Harrison.

Hotel: Royal Mirage, Dubai.

The lowdown: A marketing chief with a thoroughbred career in FMCG brands, Clydesdale saw a rapid rise as a beer big gun following his promotion in 2002.


Born: London, 5 April 1964.

Family: Tom Sykes (partner); two children.

Lives: London W6.

Education: St Paul's Girls' School; University of Cambridge (MA Architecture).

Current job: Director of marketing, Channel 4 Television. +44 (0) 20 7396 4444.

Salary: Not prepared to answer.

Career highlights: 1988, joined WCRS as a trainee account manager having turned down a place at J. Walter Thompson (worked on Prudential and Carling Black Label); 1990, joined Cowan Kemsley Taylor as account director working on the launch of Vanity Fair in the UK; 1992, joined Conde Nast to be the UK communications manager for Vanity Fair; 1993, moved to Guardian Media Group as product manager on the relaunch of The Observer (promoted to The Guardian development manager); 1996, moved to five as marketing manager for the retuning and launch campaigns (promoted to head of advertising and promotions); 1998, joined Channel 4 as controller of marketing (on and off air); promoted to managing director of marketing, 4Creative and consumer products; promoted to marketing director with additional responsibility for press and publicity and the E4 and FilmFour marketing teams.

Proudest achievement: Retuning and launch campaigns for five; new Channel 4 identity launched in 1999; launching 4Creative.

Honours and awards: 1997, RTS award for channel branding, five; 2000, Media Week Brand of the Year, Channel 4; 2001, Superbrand award for best logo development, Channel 4; 2002, D&AD silver for most outstanding TV and cinema graphics, Channel 4; 2002, Campaign Media Awards, best media and entertainment campaign, Channel 4 for Andy Warhol, best total communications programme and media campaign of the year, Channel 4 for Indian Summer; Promax awards for individual on- and off-air programme campaigns too numerous to list.

Professional organisations: None.

Clubs: Soho House; Virgin Active.

Hates: Mediocrity.

Loves: Breaking the rules.

Admires: Single mums.

Favourite ad: 'Squirrel', Carling Black Label.

Film: Point Break, Kathryn Bigelow (when I've got 'flu).

Book: Rocket Countdown, Nick Sharratt.

Music: Tosca, Giacomo Puccini (with Maria Callas singing).

Hotel: Babington House, Somerset.

The lowdown: A natural juggler, Cochrane is a hard worker known for her frankness. Proved she could hold her own in the media storm following Channel 4's broadcasting of the Chris Morris Brass Eye spoof documentary on paedophiles.


Born: Reading, Berkshire, 14 January 1948.

Family: Teresa Celdran (wife); three children; two step-sons.

Lives: Madrid; London; Oxfordshire.

Education: 1961-65, Shrewsbury School; 1976, Business School, Ann Arbor, Michigan.

Current job: Group president, international, J. Walter Thompson. +44 (0) 20 7656 7000.

Salary: Not available.

Career highlights: All at JWT - joined JWT London in 1966 as a mailing boy at 17; managing director, JWT London, 18 years later; worldwide board in 1987; president, JWT Europe, 1988; international president, 1997 to present; major clients during career - Nestle, Diageo, Rolex.

Proudest achievements: Creating 'change' at JWT London with Allen Thomas in the 80s; building JWT Europe; rebuilding JWT Asia-Pacific after the region's 1997 economic collapse.

Honours and awards: None.

Professional organisations: IPA; Keepers of the Quaich.

Clubs: Montes; Club Nautico, Denia.

Hates: Undisclosed.

Loves: Shooting; rallying classic cars; skiing; cooking; travelling.

Admires: Mahatma Gandhi.

Favourite ad: 'Melting saucepan', Corning Vision.

Film: Lawrence of Arabia, David Lean.

Book: Anything by Ernest Hemingway.

Music: Anything by Wolfgang Amadeus Mozart.

Hotel: Amanpulo, Philippines.

The lowdown: Colebrook is a JWT lifer with the interests of the network's big clients running through his veins. However, with retirement looming, JWT is making way for younger managers.


Born: 10 October 1963.

Family: Parents; Kathryn (wife); three daughters.

Lives: Reigate, Surrey.

Education: Malvern College.

Current job: Partner, Vallance Carruthers Coleman Priest. +44 (0)20 7802 5803.

Salary: £125,000-£150,000.

Career highlights: 1990, board director IMP; 1993, partner at HHCL & Partners; 2001, chief executive, AMD Group; 2002, founding partner, VCCP.

Proudest achievements: Three daughters.

Honours and awards: Nothing of note.

Professional organisations: IPA member; The Marketing Society; ISBA.

Clubs: Royal and Ancient; St George's Hill; Royal Cinque Ports; Bluebird.

Hates: Flannel.

Loves: Golf; cricket; tennis; reading; cocktails at 5.30pm.

Admires: Arnold Palmer.

Favourite ad: 'Debt in Venice', Stella Artois.

Film: Jean de Florette, Claude Berri.

Book: Brideshead Revisited, Evelyn Waugh.

Music: Scheherazade, Nikolai Rimsky-Korsakov.

Hotel: The Peninsula, Chicago.

The lowdown: Coleman is the kind of solid, dependable bloke you would want behind a start-up agency - at VCCP he's affectionately known as 'The Chairman'. A fanatical golfer, he seems to have found his feet as one of the founders of VCCP - corporate life at Chime was not his forte.


Born: London, 4 March 1957.

Family: David and Susan Coleridge (parents); Georgia Metcalfe (wife); three sons; one daughter.

Lives: LondonW11; Chipping Norton, Oxfordshire.

Education: Eton College; Trinity College; Cambridge (Art History & Theology).

Current job: 1991, managing director, Conde Nast Publications; 1999, vice-president, Conde Nast International. +44 (0)20 7499 9080.

Salary: Deep secret.

Career highlights: 1986-1989, editor, Harpers & Queen; 1989, editorial director, Conde Nast.

Proudest achievements: Infiltrating Prince Andrew's 21st-birthday ball at Windsor Castle as a reporter for the Evening Standard disguised as a chauffeur; going around the world in 78 days by train and boat as a newspaper stunt; writing ten books including Godchildren, The Fashion Conspiracy, Paper Tigers and With Friends Like These; helping to launch Glamour and Conde Nast Traveller in Britain, helping save Tatler and getting early into the internet; choosing some successful editors and publishers and then keeping them; imprisoned in Sri Lanka for two weeks as a war reporter; revealing in GQ that William Hague once drank 14 pints; climbing Mount Ararat.

Honours and awards: Young Journalist of the Year, British Press Awards; Mark Boxer Lifetime Achievement Award.

Professional organisations: Chairman, British Fashion Council; Prince's Trust Fashion initiative; board member, PPA; director, Comag.

Clubs: Mark's; Harry's Bar; Annabel's (disco); Bath and Racquets (gym); George.

Hates: Long meetings and presentations.

Loves: Great journalism; fashion photography; gossip; quick decisions; Indian miniatures; sunny holidays with old friends; Bloody Marys; bullshots; undermining the competition.

Admires: David Bowie.

Favourite ad: Burberry series, Mario Testino.

Film: Barry Lyndon, Stanley Kubrick.

Book: He Knew He Was Right, Anthony Trollope.

Music: Song for Europe, Roxy Music.

Hotel: Cevigarh, Rajasthan, India.

The lowdown: Coleridge's slightly fey manner masks a razor-sharp brain wrapped up with immaculate manners and oodles of old-world charm. His name dropping isn't really what it seems - he really does know them all.


Born: Normanton-on-the-Wolds, near Nottingham, 18 August 1967.

Family: Audrey and Tony Collin (parents); four brothers.

Lives: Hackney.

Education: Nottingham High School; Keble College, Oxford (Chemistry).

Current job: Partner, Naked. +44 (0)20 7336 8084.

Salary: Don't be nosey.

Career highlights: 1989, joined BMP DDB Needham as graduate trainee account planner; 1994, founding member, BMP interaction; 1997, promoted to board of BMP DDB; 1997, joined New PHD as communications strategy director; 2000, left PHD with fellow directors John Harlow and Jon Wilkins to found Naked Communications.

Proudest achievements: Naked did 'the treble' at the start of 2003 - it was named Agency of the Year by each of Campaign, Marketing and Media Week. Honours and awards 1992, IPA Advertising Effectiveness Award for 'Fry and Laurie' campaign for Alliance & Leicester; helping to create a team that went on to win Campaign of the Year at the Campaign Media Awards in 2001, a Cannes Lion in 2003 and Agency of the Year at the Media Week Awards 2002.

Professional organisations: Member of Strategy Committee at the IPA.

Clubs: None.

Hates: Tidying my desk.

Loves: European holidays with as many castles, cathedrals and galleries as possible.

Admires: Jeremy Paxman, one of Britain's treasures.

Favourite ad: 'Martians', Cadbury Smash.

Film: Brazil, Terry Gilliam.

Book: The Magic Blot, William Archibald.

Music: I am the Resurrection, Stone Roses.

Hotel: Hostal de los Reyes Catolicos, Santiago de Compostela, Spain.

The lowdown: Naked's secret weapon, Collin is all too often overshadowed by his brasher fellow Naked founders. But ask those who've worked with him and the consensus is that Collin gives Naked its intellectual credentials.


Born: London, 3 June 1966.

Family: Ron and Angela (parents); one brother; one sister; Gabriella (wife); one son; one daughter.

Lives: Richmond, Surrey.

Education: Ibstock Place School; Ealing College of Higher Education (Datec Diploma, Art and Design); Hounslow Borough College (BTec HND Copywriting).

Current job: Creative director, Lowe & Partners. +44 (0) 20 7584 5033.

Salary: That of a creative director who started doing it in 2002.

Career highlights: 1999, at Abbott Mead Vickers, a woman telling me she'd actually given up smoking as a result of seeing an HEA anti-smoking ad I'd worked on; 2001, at Lowes, the whole front page of a national newspaper taken up with a story about a campaign I'd worked on (Heineken 'blackmail').

Proudest achievements: Children, Felix and Gigi Collins; completing the New York marathon without walking at all.

Honours and awards: Second in the school father's race (would have been first except for an interminable case of bronchitis).

Professional organisations: D&AD.

Clubs: None.

Hates: Losing stuff.

Loves: Finding stuff; winning stuff.

Admires: Woody Allen; Steven Spielberg; Stanley Kubrick; Dave Trott; David Abbott; Paul Arden; Gabriella Collins.

Favourite ad: Volkswagen Beetle ad with the two rabbits.

Film: Something that Woody, Steve or Stan have done, undoubtedly.

Book: The Count of Monte Cristo, Alexandre Dumas.

Music: London Calling, The Clash.

Hotel: Hotel du Cap, Antibes. I've never stayed there but blimey it's got a great pool, and with the right company? Nowhere better.

The lowdown: The son of the fearsome Ron Collins, the WCRS founding creative partner. However, the Lowe executive creative director is no chip of the old block. Charming, popular and possessed of an unquenchable enthusiasm for what he does.


Born: Morden, Surrey, 22 March 1958.

Family: Betty Cook (mother); father deceased; Lisa Cook (wife); two sons; one daughter.

Lives: East Molesey, Surrey.

Education: Woking Grammar; Guildford Technical College (Business Studies).

Current job: Chairman and managing director, Leo Burnett London. +44 (0) 20 7591 9111.

Salary: Undisclosed.

Career highlights: 1979, joined Procter & Gamble as a salesman; 1980, joined SJIP as a trainee; 1980-88, Holder and Scorah, Leagas Delaney; Braybrooks and Garrett; 1988, joined Yellowhammer; 1990, became deputy managing director of Yellowhammer; 1996, managing director at DMB&B; 2003, chairman and managing director at Leo Burnett.

Proudest achievements: To have been part of a team that produced the Umbro campaign during the 90s; anti-drink drive 'Dave'; COI Communications reading and literacy, COI nursing, COI social work; Fiat 'spirito di Punto'; Mars Maltesers and Revels; Littlewoods Pools, which won five Cannes golds, two BTAA golds, four Campaign silvers as well as picking up at D&AD, IPA, APG, while achieving the clients' objective.

Honours and awards: None.

Professional organisations: None.

Clubs: None.

Hates: Disloyalty; snobbery; trainers worn with suits.

Loves: My family; music; football; cooking; people who make me laugh.

Admires: My father.

Favourite ad: 'Points of view', The Guardian.

Film: The Deer Hunter, Michael Cimino.

Book: The Great Gatsby, F Scott Fitzgerald.

Music: What's Going On, Marvin Gaye.

Hotel: Hotel de Russie, Rome.

The lowdown: Cook's tracksuit manager style makes him one of adland's most personable chiefs. His appointment as Leo Burnett's chairman after its merger with D'Arcy cements his status as a well-liked leader.

Burnett's lynchpin on the COI business.


Born: St Helens, 4 December 1953.

Family: Wife; two children.

Lives: Cheltenham, Gloucester.

Education: Grammar; St Helens; Imperial College (BSc and MSc Nuclear Physics).

Current job: Former group chief executive, Saatchi & Saatchi. +44 (0) 20 7636 5060.

Salary: Personal information.

Career highlights: 1978, qualified as a chartered accountant for Coopers and Lybrand; spent two years as an accountant in Bermuda; 1984, finance director of Saatchi & Saatchi at the age of 31, when Saatchis was in excess of 1,000 people.

Proudest achievement: Rugby sporting achievements.

Honours and awards: None.

Professional organisations: Institute of Chartered Accountants.

Clubs: Local golf; fishing; aerobics club.

Hates: Aloof and elistist attitudes.

Loves: My leisure time.

Admires: Some of my family and friends, who have made significant achievements that I can relate to.

Favourite ad: The commercials that have the best financial return for both agency and client.

Film: Top Gun, Tony Scott.

Book: I only read the daily newspapers.

Music: Jerusalem, Charles HH Parry.

Hotel: Hanbury Manor.

The lowdown: The no-nonsense and shy Cotter isn't dazzled by the glitter of adland - he's more interested in return on investment. Recently fell victim to changes instigated by Saatchis' new management in London.


Current job: Editor, News of the World, News International Newspapers.

+44 (0) 20 7782 4000.

Details: Not supplied.

The lowdown: Coulson is renowned as a smooth operator, a tabloid editor of great charm and deliberately keeps a low profile. Some say the snaps of himself with various stars including Madonna fuelled the fire which now burns for celebrity gossip.


Born: London, 24 November 1961.

Family: Married; three children.

Lives: New York, USA.

Education: Malvern College.

Current job: Executive chairman, worldwide, Mediaedge:cia Worldwide. +1 212 474 0000.

Salary: Undisclosed.

Career highlights: Moving to New York to take up the worldwide chairman position for Mediaedge:cia.

Proudest achievement: Professionally, helping to successfully manage the merger between The Media Edge and CIA in the middle of advertising's worst recession; personally, my children.

Honours and awards: None of particular note received.

Professional organisations: Various industry bodies.

Clubs: Undisclosed.

Hates: Honours; awards; clubs.

Loves: Red wine.

Admires: Joe Strummer.

Favourite ad: 'Teapot', Araldite.

Film: The Godfather, Francis Ford Coppola.

Book: Anything by Nick Hornby.

Music: London Calling, The Clash.

Hotel: Lake Palace Hotel, Udaipur.

The lowdown: Possessing passion for the media business, commercial acumen and a cool head under pressure, Courtier is an able captain for Mediaedge:cia.


Born: London, 11 April 1951.

Family: Private.

Lives: Chiswick, London.

Education: 1964-68, Shewsbury College; 1969-72, Oxford University (Modern History).

Current job: 2000, chief executive, BMP DDB. +44 (0)20 7258 3979.

Salary: Private.

Career highlights: 1972, being lucky enough to join BMP and still enjoying it here; 1980, first managerial role as head of planning; working with (and 'training') so many of the industry's stars at BMP and beyond.

Proudest achievements: 1990, Barclaycard, Rowan Atkinson, a unique coincidence of great brand, a great client team and some awesome creative; 2001, running the London Marathon with my 18-year-old son, Matt.

Honours and awards: 1980 and 1982, IPA Effectivenes Awards.

Professional organisations: Institute of Directors; Market Research Society; IPA, fellow and council member.

Clubs: Stoke Poges Golf Club; Hogarth/Lambton/Park Club.

Hates: Insincerity; complacency.

Loves: Golf ... and integrity.

Admires: A friend.

Favourite ad: 'Points of view', The Guardian.

Film: Once Upon a Time in the West, Sergio Leone.

Book: London: the Biography, Peter Ackroyd.

Music: The Rolling Stones, anything and everything.

Hotel: The Metropolitan, Hyde Park.

The lowdown: Cowpe has been almost umbilically linked to his fellow BMPer Ross Barr (they were interviewed there on the same day and Barr was his best man). Ruthless and not a fan of schmoozing, Cowpe is a passionate advocate of the power of planning.


Born: London, 19 May 1943.

Family: Heather; six children; seven grandchildren.

Lives: Clapham, London.

Education: Langley; Grenoble; Edinburgh (MEd).

Current job: Creative director, Abbott Mead Vickers BBDO. +44 (0)20 7616 3500.

Salary: Decelerating.

Career highlights: 1986-1989, creative director DDB (1988, Cannes Grand Prix; 1989, Ad Age International Agency of the Year); 1989-99, creative director, BMP (1994, 1998, BTAA Agency of the Year; 1990, 1992, 1993, 1998, Campaign Agency of the Year; 1999, top of Gunn Report); 1999-present, creative director, AMV BBDO (1997, 1999, 2000, BTAA Agency of the Year; 2000, top of Gunn Report).

Proudest achievements: Undisclosed.

Honours and awards: D&AD silvers for press, poster, radio and TV; Creative Circle president's award; Campaign Press gold.

Professional organisations: Undisclosed.

Clubs: Soho House; Home House; Chelsea Arts Club.

Hates: The old.

Loves: The new.

Admires: JK Galbraith.

Favourite ad: 'Golden package', Fedex.

Film: The Manchurian Candidate, John Frankenheimer.

Book: Put Out More Flags, Evelyn Waugh.

Music: Talking Heads.

Hotel: Hotel de la Poste, Cortina.

The lowdown: A creative elder statesman who hates the label. Has a reputation for problem solving that borders on the aggressive. A long stint at BMP coincided with some of the agency's finest work but has seemed somewhat anonymous at AMV.


Born: Gillingham, Kent, 23 October 1946.

Family: Married; three daughters.

Lives: Islington.

Education: Grammar School in Rochester, Kent.

Current job: Creative director, Bates Europe. +44 (0)20 8348 3686.

Salary: It depends.

Career highlights: Having been hired four years before as executive creative director of WCRS 'to do something about the quality of the TV advertising', seeing five teams in my department win major awards at BTAA and D&AD. Similarly, at Dorlands, having been hired to sharpen up the work, seeing the agency come third overall in Campaign's league of award winners, first in the New-Business Table (and miss Agency of the Year by a whisker) five years later.

Proudest achievements: See above.

Honours and awards: Multiple entries in D&AD, including a silver for print double-page spread colour (COI Communications Ordnance Survey); BTAA gold (BMW); silver and bronze (Cup-A-Soup), Cannes bronze (Heinz Ketchup) and silver for Radio (Threshers); as an executive creative director, on the sweat of other people's labour, just about everything.

Professional organisations: D&AD; IPA council member and fellow.

Clubs: None.

Hates: Filling in questionnaires.

Loves: Laughing.

Admires: Anyone with patience.

Favourite ad: 'Yuppy', Audi, because it said exactly what I feel about much of contemporary style; 'Research', Little Caesar, because it said exactly what I feel about much of research; 'Thatcher', Heinz Beans, because it said exactly what I feel ...

Film: The Third Man, Carol Reed.

Book: Haven't got one - I am an appallingly uncritical reader.

Music: Currently The Bluebird, Charles Stanford.

Hotel: St Regis, New York. My first child was conceived there.

The lowdown: Famed as an urbane, dry wit, Cracknell has proved himself to be a shrewd judge of great advertising. The architect of the then Bates Dorland's creative upsurge of the late 80s.


Born: Tunbridge Wells, 7 May 1963.

Family: Desmond Craigen (father); Philippa Craigen (wife); one daughter.

Lives: Kingston-upon-Thames, Surrey.

Education: Radley College.

Current job: Joint creative director, BMP DDB. +44 (0)20 7258 3979.

Salary: Undisclosed.

Career highlights: 1984, joined Ted Bates; 1987, merged with Dorlands; 1990, joined BMP; 1996, made director of creativity; 2001, deputy creative director; 2002, made joint creative director with Ewan Paterson; my favourite work has been 'extra mild' and 'UFO', Volkswagen with Jeremy Carr; 'protection', Volkswagen and Budweiser 'labels' on my own; 'unexpected', Sony and VW Lupo with Jo Wenley; 'seats', American Airlines with Clive Pickering and Neil Lawson.

Proudest achievements: Crossing Bishop's Bridge Road from Dorlands to BMP.

Honours and awards: A pride of Lions; a quiver full of arrows; a rack full of bow ties and an empty Pencil case.

Professional organisations: Undisclosed.

Clubs: Hampton Court Palace Golf Club.

Hates: Political correctness.

Loves: Wine; golf; Arsenal FC; Cannes.

Admires: Nick Morris.

Favourite ad: 'Points of view', The Guardian.

Film: An American Werewolf in London, John Landis.

Book: High Concept: Don Simpson and the Hollywood Culture of Excess, Charles Fleming.

Music: Lexicon of Love, ABC.

Hotel: St Geran, Mauritius.

The lowdown: Craigen a legend in the hallowed halls of BMP for his penchant for a big party. However, this much-awarded creative certainly won't be remembered for his attention to fashion detail - jeans and T-shirts all around.


Born: Epsom, Surrey, 10 March 1958.

Family: Wife; four sons.

Lives: London, SW15.

Education: Wallington Grammar School, Surrey.

Current job: Chief executive, EMEA, Starcom Motive. +44 (0)20 7453 4444.

Salary: Undisclosed.

Career highlights: Remaining employed full-time at age 45+.

Proudest achievements: See above.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Soho House; Chelsea FC; Tufty; Beano.

Hates: Indifference.

Loves: Sincerity.

Admires: Gianfranco Zola; Donald Fagen.

Favourite ad: 'Iguana', Benson & Hedges.

Film: Butch Cassidy and The Sundance Kid, George Roy Hill.

Book: Raising Boys, Stephen Biddulph.

Music: Freebird, Lynyrd Skynyrd.

Hotel: Castletown Golf Links Hotel, Derbyhaven, Isle of Man. The lowdown As infamous for his occasionally irrational behaviour and appalling timekeeping as he is for his razor-sharp media mind. Cranmer is another member of the media industy's Chelsea FC mafia.


Born: London, 4 February 1960.

Family: Teddy and Barbara (parents); Pauline (wife); one son; one dog.

Lives: St Albans, Hertfordshire.

Education: St Marylebone Grammar School, London; Manchester University (Economics & Social Studies); Harvard Business School Advance Management Programme.

Current job: Chief executive, Aegis Media UK and Ireland. +44 (0)20 7430 6000.

Salary: That's private.

Career highlights: 1991, managing director, TMD at only 31 years old; all major new-business wins; voted the 26th best place to work in the UK in The Sunday Times Great Places to Work survey (first in the media sector).

Proudest achievement: Building a team that took Carat from tenth to the best-billing UK media specialist.

Honours and awards: None.

Professional organisations: Marketing Society; IPA; Institute of Directors. Clubs Soho House; Solus Club; Cannons Gym; Verulam Golf Club.

Hates: Any form of negativity.

Loves: Can-do attitude; delighted customers; happy people.

Admires: Anyone who has built their own successful business.

Favourite ad: 'Martians', Cadbury Smash.

Film: Gladiator, Ridley Scott.

Book: Billy, Pamela Stephenson.

Music: Woman in Chains, Tears for Fears.

Hotel: Dona Filipa, Portugal.

The lowdown: The fearsomely ambitious, financially driven chief executive of Carat manages to combine a steely directness with an unusually tactile sociability and a passion for Tottenham Hotspur and lunches in The Ivy.


Born: Paisley, 4 September 1973.

Family: David and Helen Cridge (parents); Nerma Cridge (wife).

Lives: Camden, London.

Education: Strathclyde University in Glasgow (Architecture).

Current job: Managing director, Glue. +44 (0)20 7739 2345.

Salary: Undisclosed.

Career highlights: Got distracted from architecture in 1994 and joined an internet start-up in Birmingham called before joining Modem Media (formerly Poppe Tyson) in 1997; realised that interactive advertising needed a jolt of creativity in 1999 and set up gluemedia with Deepgroup; following Deepgroup's collapse in 2001, conducted a staff buyout of the agency and relaunched as Glue London; became New-Media Agency of the Year just 18 months later.

Proudest achievements: Keeping so many good people together in the agency after Deepgroup fell apart.

Honours and awards: Campaign Face to Watch 2001; Campaign New Media Agency of the Year 2002; Most Respected Online Marketing Agency in New Media Age Top 100 Agency Guide 2002.

Professional organisations: D&AD; BIMA; IAB.

Clubs: None.

Hates: People who are just too keen.

Loves: Nerma; Mars bars; arriving in Manhattan.

Admires: My parents.

Favourite ad: 'Hippo', Freelander.

Film: North by Northwest, Alfred Hitchcock.

Book: The Bridge, Iain Banks.

Music: More Songs About Buildings And Food, Talking Heads.

Hotel: Peace Hotel, Shanghai.

The lowdown: The unassuming, slight Cridge - complete with his disarming boyish looks - packs a lot more punch than first appearances might indicate. One of the few new-media survivors and thrivers.


Born: Suffolk, 13 August 1962.

Family: John and Janet Cross (parents); Non (wife); three sons.

Lives: Camberwell, London; Yoxtorn, Suffolk.

Education: Uppingham School; Cambridge University (Modern History).

Current job: Chief marketing officer, Egg. +44 (0)20 7526 2500.

Salary: Pass.

Career highlights: 1984, joined SRU, a marketing consultancy led by Dennis Stevenson and Peter Werlis; 1991, board director; 1993, joined Bartle Bogle Hegarty as international planning director; 1996, joined Selfridges as marketing director; 2001, joined Egg as chief marketing officer.

Proudest achievements: Working with some of the best marketing brains in the world.

Honours and awards: Me personally, none; my teams, loads of industry awards.

Professional organisations: 2002, trustee, South London Gallery; 1998-2001, director, London Tourist Board.

Clubs: Marketing Group of Great Britain; Aldeburgh Yacht Club.

Hates: Nothing.

Loves: History; art; literature; design; sailing; shooting; cycling; walking.

Admires: Oliver Cromwell.

Favourite ad: 'Creek', Levi's.

Film: The Deer Hunter, Michael Cimino.

Book: Anything by Elmore Leonard.

Music: Koln Concert, Keith Jarret.

Hotel: Montalembert, Paris.

The lowdown: A brave and thoughtful client, Cross ditched Egg's launch agency, HHCL & Partners, in favour of Mother. An emphatic advocate of reinvention, Cross worked at Bartle Bogle Hegarty with Mother's Stef Calcraft.


Born: London, undisclosed date.

Family: Undisclosed.

Lives: London.

Education: Various schools in London and Manchester.

Current job: Creative partner, Soul. +44 (0)20 7292 5999.

Salary: Not quite as good as it was at Bartle Bogle Hegarty.

Career highlights: Winning D&AD silvers and Cannes golds; being made executive creative director of BBH; setting up an agency.

Proudest achievement: Setting up an agency with a different point of view without a 'bankroll' account or network backing.

Honours and awards: D&AD silvers; Cannes gold Lions; British Television silvers; Campaign Print and Poster awards - the usual suspects really.

Professional organisations: D&AD; Amnesty International; The National Trust.

Clubs: Champneys; Harrow School Gym; Century.

Hates: Nothing and nobody, but I don't like arriviste nouveau riche football fans much.

Loves: My wife; my children; my football team; coming into work in the morning.

Admires: My wife.

Favourite ad: 'Funeral', Volkswagen.

Film: On the Waterfront, Elia Kazan.

Book: Catch 22, Joseph Heller.

Music: Shame, Evelyn 'Champagne' King.

Hotel: Holiday Inn, Hanger Lane (where Soul was formed).

The lowdown: Crouch is far too modest to brag about his talented son - a striker for Aston Villa. He stepped into the big shoes of John Hegarty with less success than he has brought to running his own agency.


Current job: Chief executive, Royal Mail Group. +44 (0)20 7250 2888.

Details: Not supplied.

The lowdown: The former joint chief executive of Saatchi & Saatchi, Crozier was instrumental in keeping the agency together when the brothers left in 1994. A passion for football (he was a schoolboy star) led him to the Football Association in 1999.


Born: London, 24 April 1934.

Family: Son of late Percy Cudlipp, editor of Evening Standard, Daily Herald and founder of New Scientist and New Society; Jane Gale Cudlipp (wife); one daughter.

Lives: Beccles, Suffolk.

Education: Tonbridge School; first newspaper the South Wales Echo, Cardiff.

Current job: Chief executive, The History of Advertising Trust Archive.

+44 (0)1508 548623.

Salary: Undisclosed.

Career highlights: 1958-1967, news editor (believed to be youngest ever on Fleet Street at the time) and assistant news editor, The Sunday Times; 1967-73, assistant night editor, joint managing editor, senior deputy editor, The Times; 1973-74, founding chief editor, London Broadcasting Company; 1974-75, consultant on public relations with rank of under-secretary, Northern Ireland Office; 1975-78, director of information, National Enterprise Board; 1979-85, director, external communications, International Thomson Organisation in UK and North America; 1986-92, UK and North America, self-employed producer of plc annual reports and house magazines; 1992-94, director of The Georgian Group; director/creator of exhibitions; author of A Short History of The Thirty Club.

Proudest achievements: I am a life-long epileptic but have never allowed it to interfere with my life and my career.

Honours and awards: Fellow, Royal Society of Arts.

Professional organisations: Society of Archivists; trustee, The William Clowes Museum of Printing.

Clubs: The Sloane Club.

Hates: Prejudice of all kinds, but in particular racial prejudice.

Loves: HAT Archive.

Admires: My wife, Jane.

Favourite ad: 'Zulu', Mannekin's Cigars.

Film: To Kill a Mockingbird, Robert Mulligan.

Book: Sword of Honour trilogy, Evelyn Waugh.

Music: Third Symphony, Ludwig van Beethoven.

Hotel: Claridge's, London.

The lowdown: A passionate advocate of the need to preserve great advertising and industry history, Cudlipp's varied background makes him the perfect figurehead for the industry's leading archive.


Born: Harrogate, 9 July 1957.

Family: Derek and Sheila Cullingham (parents); Claire (wife); two children.

Lives: London SW19.

Education: Guthlaxton Grammar School; Bristol Polytechnic (Business Studies); Watford College (Post-graduate in Advertising).

Current job: Course director, Watford Ad Course. +44 (0)1923 812000.

Salary: £20,000-£30,000.

Career highlights: Helping young people get jobs in an industry that's damn near impossible to get into; creative training consultant for the BBC (1996-2000) and Sky TV (2003).

Proudest achievement: My children; getting people jobs.

Honours and awards: Novice Camper of the Year 1970, Goldhill Scout Troop, Leicester.

Professional organisations: None.

Clubs: Leicester City FC.

Hates: Education speak; bureaucracy; budgerigars.

Loves: Leicester City FC; my childrens' breath in the morning; walking in the Lake District.

Admires: My wife, Dave Trott, Trevor Beattie and Andy Hands, a student who worked tirelessly to put a good folio together while dying of cancer.

Favourite ad: Any written by a student who didn't think they could write a good ad.

Film: One Flew Over The Cuckoo's Nest, Milos Forman.

Book: Wilbur Gets Married, Ella Cullingham (aged six).

Music: Northern Sky, Nick Drake.

Hotel: Mine. Small, red and on Mayfair.

The lowdown: Many of adland's finest owe their careers in some part to Cullingham. Eccentric and acerbic, his office is famously messy.


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