THE A LIST: Part 6 of 11


Born: Sevenoaks, 27 April1953.

Family: Married to Lucinda; four children.

Lives: Near Woodstock, Oxfordshire.

Education: Ashford Grammar School; Polytechnic of Central London (BA

Photographic Arts).

Current job: Chief creative officer, Lowe & Partners Worldwide. +44

(0)20 7584 5033.

Salary: The bracket is a 3/4' wrought iron with ornamental scrollwork -

arguably over-engineered for the task.

Career highlights: Two-year partnership with Alan Waldie at Lowe

Howard-Spink in the mid-80s (one year if we don't count the afternoons);

being joint creative director of Lowe Howard-Spink with Paul Weinberger,


Proudest achievement: My family.

Honours and awards: President, D&AD, 1994; various creative awards from

D&AD, Cannes, One Show, British Television Awards, Campaign Press.

Professional organisations: D&AD; board member, BTAA.

Clubs: None.

Hates: An empty layout pad.

Loves: An empty layout pad.

Admires: Bill Bernbach; Tony Brignull; David Abbott; Sir Frank Lowe.

Favourite ad: 'The sculptor', Peugeot.

Film: I'm Alright Jack, John Boulting.

Book: Lucky Jim, Kingsley Amis.

Music: Laudate Dominum from the Mozart Vespers, sung by Emma Kirkby.

Hotel: Hotel Lancaster, Paris.

The lowdown: To look or speak to him, you would never guess that Holmes

is a creative. The suit/tie/braces combination makes him look like the

ultimate account man, not the creative talent who has helped to build

Lowe's reputation as one of the leading creative networks.


Born: Leamington Spa, 29 March 1967.

Family: Sir Derek and Lady Hornby (parents); Clare (wife); three


Lives: Notting Hill.

Education: Marlborough College; Edinburgh University (MA Hons History &


Current job: Partner, Clemmow Hornby Inge. +44 (0)20 7025 8989.

Salary: A Lace (circa 1996).

Career highlights: 1990, graduate trainee, Ogilvy; 1994, board director,

CDP; 1995 head of account management; 1998, TBWA; 1999, managing

partner; 2000, joint managing director (pitched and won Labour Party

account); 2001, left to start CHI on the morning after the general


Proudest achievements: Starting CHI.

Honours and awards: Trevor, Nigel and Paul - and now Charles, Mickey and

Brian - receive the awards. I pay for the Champagne and the table.

Professional organisations: Virgin Wines advisory board.

Clubs: Queens; Soho House; Century.

Hates: Manchester United fans from London; fish.

Love Sailing; skiing; the Arsenal.

Admires: Arsene Wenger; Garry Lace.

Favourite ad: 'Crazy ones', Apple.

Film: Withnail & I, Bruce Robinson.

Book: A Prayer for Owen Meany, John Irving.

Music: The River, Bruce Springsteen.

Hotel: Villa San Michele, Italy.

The lowdown: Hornby is unstoppable right now. His energy is the driving

force behind the current success of CHI. A fantastic networker, Hornby

has the invaluable ability to make friends wherever he goes. He also

enjoys a drink or ten, a tendency that has led in the past to regular

lost wallets and mobile phones.


Born: York, 5 November 1965.

Family: Barry and Paddy Horner (parents); Siobhan (wife); one son.

Lives: Willesden Green, London.

Education: Harry Miller Junior High School, Canada; Boston Spa

Comprehensive, West Yorkshire; Sussex University (Social Psychology).

Current job: Business development director, Mustoes. +44 (0)20 7379


Salary: More than enough.

Career highlights: 1989, joined WCRS as account executive; 1991, joined

Lowe Howard-Spink as head of new business; 1993, launched Mustoe

Merriman Herring Levy.

Proudest achievements: Being a founding partner in a start-up agency at

27; sticking around long enough to see it become a top-30 agency.

Honours and awards: Creative awards on almost every account I have

worked on, including Penguin, Jiffy Condoms, Carling and Dr Martens.

Professional organisations: The Marketing Society.

Clubs: Walton and Frinton Sailing Club; North Devon Yacht Club; Triumph

Sports Six Club.

Hates: Pessimism.

Loves: Old boats; Spain; classic cars; beaches; custard; art and

galleries; Northumberland; long legs; surfing; sleeper trains; passion;

Skye; the smell of sun cream; psychology.

Admires: My wife.

Favourite ad: 'Missing piece', The Economist.

Film: Brazil, Terry Gilliam.

Book: 1984, George Orwell.

Music: Hazy Jane, Nick Drake.

Hotel: Hotel Sant Roc - Calella de Palafrugell (Costa Brava).

The lowdown: Horner is an adventurous soul with a love of boats (he used

to live on one, after all). He has shown his trademark loyalty to

Mustoes throughout the last decade, staying put when others might have

moved on.


Born: Wallingford, Oxfordshire, 28 July 1955.

Family: Ros (wife), three children.

Lives: London SW13.

Education: Witney Grammar School; Oxford Polytechnic; Balliol College,


Current job: Chief executive, Lambie-Nairn, a WPP company. +44 (0)20

7758 1758.

Salary: Undisclosed.

Career highlights: 1980, trainee account executive, J Walter Thompson,

working on Lever Brothers and Kellogg; 1983, BMP; 1986, appointed to the

board and worked on Courage, Royal Bank of Scotland, Fisher Price Toys

and the campaign to save the GLC; 1987, client services director,

Yellowhammer, working on Fiat, COI Communications Drug misuse, Lynx

anti-fur and Barclays Bank; 1990, communications director, Leo Burnett,

running Kellogg, Procter & Gamble and new business; 1995, managing

director, Lowe Amsterdam; 1998, managing director, Leagas Delaney,

moving to current role in 2001.

Proudest achievements: Working with the GLC and helping transform the

face of political campaigning and the view of politicians of our

industry; running a really successful agency while simultaneously

learning Dutch; publishing my first book, The Sleep Solution, with my

good friend Dr Nigel Ball.

Honours and awards: Account people don't win awards, but I've found

myself standing next to lots of creative people when they picked up D&AD

golds, British Television Awards, gold Lions in Cannes, Campaign Press

and Posters, Clios, Eurobests etc for things we'd worked on together.

Professional organisations: IPA.

Clubs: I've never been a member of any clubs.

Hates: Wasting time; bad manners.

Loves: My family; music; photography; cinema; natural sciences and


Admires: My father.

Favourite ad: 'Dog tricks', John Smith's.

Film: Annie Hall, Woody Allen.

Book: Le Grand Meaulnes, Henri Alain-Fournier.

Music: Bob Dylan; The Fall.

Hotel: Lizard Island Lodge, The Great Barrier Reef.

The lowdown: Hough's brisk manner has ensured his quick progression

through the industry in his 20-year career. A can-do soul, Hough should

thrive in his first non-advertising role.


Born: Liverpool, 30 November 1969.

Family: David and Barbara Howarth (parents); Emma Howarth (wife); one


Lives: London SW11.

Education: Merchant Taylors' School; Magdalen College, Oxford (Politics,

Philosophy & Economics).

Current job: Managing director, HHCL/Red Cell. +44 (0)20 7436 3333.

Salary: Not quite enough.

Career highlights: 1990, graduate trainee, Ogilvy & Mather; 1993,

account director; 1995, account director, HHCL & Partners; 1999, client

services director; 2001, managing director.

Proudest achievements: Helping to launch Go in 1998; being given the

chance to run what I think is the best agency in London.

Honours and awards: 25 metres swimming badge.

Professional organisations: The Marketing Society; founding member,


Clubs: Liverpool Football Club. Hates Jargon; Thai food; moustaches;


Loves: My daughter Tilly laughing; Sunday lunch; a quick pint in the

sun; the missus.

Admires: Bill Shankly.

Favourite ad: American Express, the Terence Conran testimonial.

Film: High Society, Charles Walters.

Book: Brightness Falls, Jay McInerney.

Music: Reach for the Stars, S Club 7.

Hotel: Villa San Michelle, Florence.

The lowdown: Howarth is another of adland's young Turks stepping up to

lead the industry into the future. He's greatly helped by a boisterous

personality, a huge laugh and prodigious talent.


Born: Hereford, 6 February 1957.

Family: Ray and Sheila Howell (parents); Claire, nee Ashworth (wife);

two children.

Lives: Dunsfold, Surrey; Seaview, Isle of Wight.

Education: Wellington College, Berkshire; University of Warwickshire

(Management Sciences).

Current title UK and Ireland chairman and president EMEA,

McCann-Erickson. +44 (0) 20 7837 3737

Salary: Not supplied.

Career highlights: 1983-87, Young & Rubican account director,

new-business director, head of client services (I was Y&R's

youngest-ever board director at the age of 27 and won more than $150

million of new business in two years); 1987-2000, HHCL & Partners,

founder and chairman (initiated, founded and led the most successful

agency start-up of the last decade - Campaign Agency of the Year, 1989

and 1995, and Agency of the Decade, 2000); 1997-2002, Chime joint chief

executive (helped build Chime into the UK's leading independent

marketing communications group).

Proudest achievements: HHCL.

Honours and awards: 1995, elected fellow of the IPA; included in The

Daily Telegraph 'team 2000'; included in Business Age 40 under 40; 1997,

Marketing Week 20th anniversary awards winner of the Best account

handler; 1998, recipient of Publicity Club of London Cup for services to

the communications industries; 1999-2000, president, IPA; 2003, included

in the Real Business '50 to watch'.

Clubs: MCC; Lord Taveners; Dunsfold Cricket Club; Wentworth West Surrey

golf club; Sandown and Shanklin golf club; Seaview Yacht Club.

Professional organisations: Fellow, IPA; The Marketing Society; Warwick

Business School advisory board; Lord Taverners commercial committee;

Phillis committee (government communications review group).

Hates: Hypocrisy.

Loves: Enthusiam.

Admires: My wife.

Favourite ad: 'Handbuilt by robots', Fiat.

Film: Field of Dreams, Phil Alden Robinson.

Book: Birdsong, Sebastian Faulks.

Music: The Lamb Lies Down on Broadway, Genesis.

Hotel: Shangri-La, Singapore.

The lowdown: Adland's most shameless self-publicist (see above) is also

one of its best-respected players. Objects to gratuitous spending and

once boasted that he took mini-cabs to meetings instead of chauffered



Born: London, 26 October 1948.

Family: Four parents; three step-siblings; one half-sibling, as a result

of complicated intermarriage of diplomats - result, my happily single


Lives: Chiswick, West London.

Education: Cairo; Beirut; Scotland; Washington DC; St Helen's,

Northwood, Middlesex; New York; MSc at Surrey University (Organisation,

Group & Individual Change).

Current job: 2003, chief executive, The Coaching House. +44 (0)20 7304


Salary: See Companies House.

Career highlights: 1973, New York, joined National Bulk Carriers; 1977,

New York start-up of the first commercial printer of holograms targeted

at point-of-sale users; 1979, returned to UK and joined a marketing

department at Woolworths; 1982, marketing director of womenswear for

Debenhams; 1984, joined The John Lewis Partnership; 1989, set up

Windrush Craig International Management Coaching (clients included

Goldman Sachs, France Telecom); 2003, became chief executive of The

Coaching House.

Proudest achievements: As a board member and then chair of governors,

helped turn a failing further education arts design and media college

into one of the most successful in the UK, in 2000 the renamed Art

Institute at Bournemouth became one of only two institutions to join the

university sector from FE and in the following year won the Queen's

Award for its film school.

Honours and awards: Undisclosed.

Professional organisations: Member, The Market Research Society; the

American Marketing Association; The Change Alliance (for postgraduates

change agents); associate, CIPD.

Clubs: Fellow, RSA; lady associate member, The East India Club, London;

The Riverside Club, Chiswick.

Hates: Software instructions.

Loves: Cooking for friends; blue-sky skiing days; the theatre in almost

any form; English Sunday newspapers.

Admires: Madame de Stael; Richard Eyre, theatre director.

Favourite ad: Pillsbury's 50s ditty, 'Nothin' says lovin' like something

from the oven, and Pillsbury says it best', because it stuck all these

years - it aired on US TV between Zorro and The Twilight Zone.

Film: Some Like it Hot, Billy Wilder.

Book: A toss-up between Don't Tell Alfred, Nancy Mitford; History of The

English-Speaking People, Winston Churchill.

Music: Lark Ascending, Ralph Vaughan Williams.

Hotel: The Regent, Bangkok.

The lowdown: Although no longer the chief executive of the Coaching

House, Hoyer-Millar hasn't severed all links - she will continue to work

with the company as an associate. A powerful personality, she likes

things done her way.


Current job: Managing director, RSA Films. +44 (0)20 7437 7426.

Details: Not supplied.

The lowdown: Well-known for her diplomacy and organisation, Hsiung needs

both qualities to run one of the busiest of the industry's production

houses. Her dresses are guaranteed to steal the limelight in Cannes.


Born: 29 March 1961.

Family: Anthea (partner).

Lives: Ottershaw, Surrey.

Education: Ecclesbourne Grammar School, Duffield; Christ Church, Oxford

(Politics, Philosophy & Economics).

Current job: Chief executive, Wheel. +44 (0)20 7348 1000.

Salary: Almost enough to live on and not quite enough to be embarrassed


Career highlights: 1981-86, Metropolitan Police, young bobby; 1986-89,

Arthur Young (chartered accountants), youngish accountant; 1989-93,

Capita Corporate Finance, associate director; 1993-97, Pullmans Group,

group financial director and deputy managing director; 1998-2000,

Catalyst Solutions, chief operating officer; 2001-present, Wheel Group,

chief executive.

Proudest achievements: The management buyout and subsequent turn around

of the Pullmans Group; closely followed by the rescue of Catalyst

Solutions through the sale of a £2 million turnover division for

£30 million ... oh, the glories of the dotcom boom.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Foxhills Country Club, Surrey.

Hates: Not having witty response to these questions.

Loves: Working in the creative industry.

Admires: Sir Martin Sorrell, for proving that accountants have a role in

the creative world.

Favourite ad: 'Ferrari', Stella Artois ('reassuringly expensive'


Film: C'etait un Rendezvous, Claude Lelouch.

Book: Zen and the Art of Motorcycle Maintenance, Robert Pirsig; The

Medium is the Massage, Marshall McLuhan.

Music: Somewhere Over the Rainbow, Eva Cassidy.

Hotel: La Residencia, Majorca.

The lowdown: If Hunt were an object he would be a ruler - everything,

from the way he ponders his words before speaking to themanner in which

he runs the agency, is measured and evaluated. The kind of no-nonsense,

nuts-and-bolts manager who gets the job done.


Born: London, 8 June 1955.

Family: William and Audrey Hunt (parents); Jackie (wife); two sons.

Lives: Wandsworth, London.

Education: Royal Liberty Grammar, Romford; UEA (BA Hons English


Current job: Chairman, EHS Brann. +44 (0)20 7017 1000

Career highlights: Establishing Evans Hunt Scott in 1996; helping create

Tesco Clubcard in 1995; merging several agencies to create EHS Brann.

Proudest achievement: Published first business book, Scoring Points -

How Tesco Wins Customer Loyalty.

Honours and awards: Fellow, Institute of Direct Marketing.

Professional organisations: IDM; non-executive for two companies.

Clubs: Groucho; Adam Street; Champneys; Chichester Yacht Club; Tooting

Labour Party.

Hates: Bullies; litter; lack of humour.

Loves: Family; other nice people; books; AFC Wimbledon.

Admires: Winston Churchill.

Favourite ad: 'They check in but they don't check out', The Roach Hotel.

Film: Hue and Cry, Charles Crichton.

Book: Le Grand Meaulnes, Henri Alain-Fournier.

Music: Try a Little Tenderness, Otis Redding.

Hotel: Nab Cottage, Rydal Water.

The lowdown: An EHS lifer, Hunt is someone who takes the views of

clients very seriously. His loyalty is demonstrated by his support of

AFC Wimbledon.


Born: Winchester, 14 May 1956.

Family: Nicky Huntingford (wife); three children.

Lives: London SW13.

Education: Radley College.

Current job: Chief executive, Chrysalis Group. +44 (0)20 7348 1000.

Salary: See annual report.

Career highlights: 1984-87, senior manager, KPMG; 1987-92, corporate

development director, Chrysalis Group; 1993-99, chief executive,

Chrysalis Radio; 2000, chief executive, Chrysalis Group.

Proudest achievement: Founding Heart FM and developing Chrysalis Radio

into one of the leading UK radio groups.

Honours and awards: Still waiting.

Professional organisations: ICAEW.

Clubs: MCC.

Hates: Anyone with over-inflated ideas of their talent or skills.

Loves: Chrysalis wins; beating the chairman at tennis.

Admires: Charles Dunstone.

Favourite ad: 'Surfers', Guinness (for Leftfield's music).

Film: Whale Rider, Niki Caro.

Book: Birdsong, Sebastian Faulks.

Music: Exile on Main Street, The Rolling Stones.

Hotel: Royal Palm, Mauritius.

The lowdown: Huntingford denies it's the glamour that has kept him at

Chrysalis. It was a love of music that convinced him to leave a ten-year

career as an accountant for a role at what was then little more than a

hip record label.


Born: London, 12 August 1961.

Family: Tom and Elsie (parents); Sara (wife); two children.

Lives: Teddington, Surrey.

Education: Kingsmead Comprehensive, London; Cambridge University


Current job: Chief executive, McCann-Erickson London. +44 (0) 20 7837


Salary: Adequate.

Career highlights: 1985-87, getting Harvey Thorneycroft through his A

Level geography as assistant house master, Wellingborough School;

1985-87, FCB graduate trainee; 1988-90, Ayer Barker, account director;

1990-95, Young & Rubicam, board account director/new-business director;

1995-98, Lowe Howard-Spink, board account director; 1998-present,

McCann-Erickson management.

Proudest achievement: Being included in The A List.

Honours and awards: None.

Professional organisations: The Marketing Society; IPA council.

Clubs: Manchester United Supporters Club, Surrey branch.

Hates: Completing personal forms.

Loves: Family; sport; life.

Admires: My wife.

Favourite ad: 'The water in Majorca', Heineken.

Film: Midnight Cowboy, John Schlesinger.

Book: My wife's Phd thesis.

Music: Hey Baby, DJ Otzi.

Hotel: Indian River Plantation, Florida.

The lowdown: Not your archetypal network chief executive is a formula

that serves Hunton well. He has a reputation for going that extra mile

for clients - he once ran a marathon with one while wearing a two-man

novelty costume.


Born: Newport 12 May 1962.

Family: Mollie (mother); Sara (sister); Julia (sister); Elvira


Education: Solihull School; University of Bristol (French & Spanish).

Current job: Joint chief executive, M&C Saatchi (January 1995). +44

(0)20 7543 4500.

Salary: Not supplied.

Career higlights 1985, graduate trainee, Saatchi & Saatchi; 1994, joint

managing director, Saatchi & Saatchi.

Proudest achievements: Creating a baby.

Honours and awards: None.

Professional organisations: None.

Clubs: Wentworth & Royal Mid-Surrey Golf Clubs; Soho House; Groucho

Club; Century; Mark's; George; The Third Space; Jacobs.

Hates: Anger.

Loves: Patience.

Admires: Mum and dad.

Favourite ad: 'Face', British Airways.

Film: Fargo, Joel and Ethan Coen.

Book: The Outsider, Albert Camus.

Music: Won't Get Fooled Again, The Who (all eight minutes).

Hotel: Il Pellicano, Porto Ercole, Tuscany.

The lowdown: Hurrell's Postman Pat appearance belies his reputation as a

hungry M&C shareholder. Regarded as the driving force behind M&C

Saatchi's diversification beyond advertising.


Born: 22 July 1964.

Family: Married; two daughters.

Lives: London.

Education: The Leys, Cambridge; Oxford Polytechnic.

Current job: Marketing and commercial director, ITV. +44 (0)20 7843


Salary: Undisclosed.

Career highlights: 1994-97, presenting to Rupert Murdoch 23 times.

Proudest achievements: 2003, rebranding ITV.

Honours and awards: Not supplied.

Professional organisations: Not supplied.

Clubs: Not supplied.

Hates: Scousers; cheese; no snow.

Loves: Manchester United; Courcheval; curry.

Admires: Eric Cantona; Eric Morecambe and Ernie Wise.

Favourite ad: Undisclosed.

Film: Anything Disney.

Book: Streets of London, Ralph McTell.

Music: Not supplied.

Hotel: The Lowry, Manchester.

The lowdown: A scion of the talented Hytner dynasty, this one has used

his diplomatic skills to bring a slicker unified on-air look to the

channel and produced a more coherent marketing effort. This is no mean

effort given the politics that have dogged the channel.


Born: 24 November 1959.

Family: Rosie (wife - fell in love when we were three, only started

going out when together at Cambridge, now married 20 years); one son;

one daughter.

Lives: West Hampstead, London.

Education: Manchester Grammar School; St John's College, Cambridge (Law

both as undergraduate (MA) and post graduate (LL.M)); The London

Business School, Sloan Masters Programme (MSc).

Current job: Chairman and chief executive, Saatchi & Saatchi, Europe

(September 2003) +44 (0)207 636 5060.

Salary: I'm in a bracket that says 'very lucky'.

Career highlights: Working for and with some of the best in the

business, including Tony Hodges when a mere trainee at Benton & Bowles

(1982); Adam Morgan and Paul Twivy when head of account management at

Still Price Court Twivy D'Souza (1986-89) before its takeover of Lintas;

Anthony Simonds-Gooding when young and inexperienced chief executive of

SP Lintas (1992-96); Paul Edwards when chairman of The Henley Centre

(1996-97); Gerry Moira when chief executive and subsequently chairman of

Publicis in London


Proudest achievement: Parenting two wonderful children.

Professional organisations: Co-founded Shareholders United at the time

Rupert Murdoch threatened to buy Manchester United - it is now one of

Europe's leading footballers shareholders trusts; before Sloan, member

of Business Action On Homelessness Executive Committee and mentor to the

chief executive of the Depaul Trust.

Honours and awards: The daily one of being with my family.

Clubs: None.

Hates: Weather reporters in business who sap rather than zap; Arsenal

supporters who whinge about their lack of funds relative to those of

Manchester United.

Loves: The first chilled glass of wine in the glow of an early summer's

evening somewhere overlooking the Mediterranean or the Caribbean.

Admires: My wife, for her capacity to make a lot of people very happy;

my elder brother for his transformational leadership at The National

Theatre; my younger brother for his creativity and populist flair; my

sister for her positive spirit and enormous sense of humour, even in the

face of adversity

Favourite ad: 'Cartoon', NSPCC.

Film: Cinema Paradiso, Giuseppe Tornatore.

Book: If this is a Man, Primo Levi.

Music: The Intermezzo from Manon Lescaut, Giacomo Puccini.

Hotel: The one my grandfather once created on the shores of Lake

Windermere, particularly The Richard Suite, which was the snooker room.

The lowdown: Hytner's routine of twice-daily meditation makes him one of

the most relaxed executives in advertising. Widely respected as highly

driven, restless and ambitious, he's also a natural manager of people, a

firm believer in open debate and able to get the best out of those

around him.


Born: Rugby, 9 June 1961.

Family: Jane (wife); three daughters.

Lives: London SW13.

Education: Oxford University.

Current job: Partner, Clemmow Hornby Inge. +44 (0)20 7025 8989.

Salary: Between a Lace and a Droga.

Career highlights: 1999, creative director, Lowe; 2000, Campaign Agency

of the Year; 2001, partner, CHI.

Proudest achievement: Starting CHI.

Honours and awards: Cannes Grand Prix; 50 gold and silver awards at

major award schemes.

Professional organisations: None.

Clubs: None.

Hates: Turkish Delight; sea cucumbers.

Loves: Sunshine; wine; painting.

Admires: Pablo Picasso.

Favourite ad: 'Fast-talking man', FedEx.

Film: The Third Man, Carol Reed.

Book: To the Lighthouse, Virginia Woolf.

Music: Born Slippy, Underworld.

Hotel: Undisclosed.

The lowdown: The softly spoken Inge is having the time of his life.

Clients love his seemingly humble manner, big brain and creative

ability. A propensity for baggy jumpers highlights his public schoolboy



Current job: Founder, The Ingram Partnership. +44 (0)20 7016 8200.

Details: Not supplied.

The lowdown: Ingram's motivation to succeed stemmed from his father's

jibes about him 'getting a proper job'. So after starting out at 16 as a

messenger boy at CDP, he built CIA, the tenth largest media network in

the world with billings of more than £2 billion.


Born: London, 1 October 1960.

Family: Andrew Millington (husband); one son; one daughter.

Lives: Islington, London.

Education: University of East Anglia (English & American studies 2:1)

Current job: President, Added Value, Fusion 5, The Henley Centre. +44

(0) 20 7955 1855.

Salary: Undisclosed.

Career highlights: 1985-2000, joint chief executive, Saatchi & Saatchi;

2001, chairman, Saatchis; 2002, chairman and chief executive,

McCann-Erickson; 2003, chairman, London Tourist Board.

Proudest achievements: Being part of the team which delivered the NSPCC

'full stop' campaign, with the purpose of stopping cruelty to children

forever; delivering the largest marketing campaign in London to drive

tourism, 'Totally London', post Iraq war.

Honours and awards: Campaign Face to Watch; runner-up, Veuve Clicquot

Woman of the Year award.

Professional organisations: Board member, London Development Agency;

chairman, Development Board, Royal Court Theatre; trustee, The Beacon

Fellowship Charitable Trust; fellow and member of council, IPA;

Marketing Society; Marketing Group of Great Britain.

Clubs: WACL; Century.

Hates: 'No' people.

Loves: The sun; lemons.

Admires: Nelson Mandela.

Favourite ad: 'Face', British Airways.

Film: Casablanca, Michael Curtiz.

Book: Hamlet, William Shakespeare.

Music: Ain't no Sunshine When She's Gone, Bill Withers

Hotel: Four Seasons, New York.

The lowdown: The ultimate matriarchal agency figure, Ingram's enthusiasm

for advertising, her staff and clients have seen her climb the greasy

pole with agility, although she no longer works on the agency side. Once

cried in a Saatchis pitch meeting, so overcome was she by the creative

work being presented.


Born: London, 28 April 1953.

Family: Rosemary and Peter Ironside (parents); Diana Ironside (wife);

two sons.

Lives: Blackheath, London.

Education: Great Marlow, High Wycombe; Harvard.

Current job: Former managing director, Mail On Sunday. +44 (0)20 7938


Salary: Quite a lot.

Career highlights: 1978-82, part of the team in the early days of TBWA,

when we became Campaign's Agency of the Year and produced ads such as

'kipper' for Lego, Kenco coffee, Cadbury's Buttons; 1987, setting up

Time And Space with clients the Evening Standard and Argos Stores; 1989,

joining the Daily Mail and becoming a part of a winning sales team of

the year; 1995, became advertisement director of the Daily Mail; 1999,

became managing director of the Mail On Sunday the paper has thrived in

a very difficult marketplace and we have introduced a number of

innovations in the way we market our products.

Proudest achievements: See above.

Honours and awards: See above.

Professional organisations: Council, Advertising Standards Authority;

chairman, Media Business Course; Grand Nobbler Of Nymfs.

Clubs: Soho House; Solus Club; Harvard Club; Chelsea Supporters Club.

Hates: Undisclosed.

Loves: The patience of my wife.

Admires: My sons and their fancy degrees.

Favourite ad: 'Kipper', Lego.

Film: Some Like it Hot, Billy Wilder.

Book: Slaughterhouse 5, Kurt Vonnegut.

Music: Lily, Rosemary and the Jack of Hearts, Bob Dylan.

Hotel: Tawaraya, Kyoto.

The lowdown: The erstwhile velvet glove to Guy Zitter's iron fist,

Ironside was the silver-haired fox of Associated Newspapers. A

down-to-earth bloke who managed to be both nice and successful in

Associated's political cauldron - until last month.


Born: Crawley, 3 May 1962.

Family: Helen Weisinger (wife, new-business director, TBWA\London); one


Lives: Islington, London.

Education: Esher College.

Current job: Joint managing director, BJK&E Media. +44 (0)20 7379 8080.

Salary: Undisclosed.

Career highlights: 1982-84, Lintas; 1984-86, Billett & Co; 1987-89,

Yellowhammer; 1989-90, Axle Media; 1990-92, generator (media director);

1992-99, media director, Butler Lutos Suttton

Wilkinson/RPM3;1999-present, director, joint managing director, BJK&E.

Proudest achievement: Birth of my daughter.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: MCC.

Hates: Sweetcorn; bigots.

Loves: Family.

Admires: Helen Weisinger.

Favourite ad: British Airways weekend breaks; live, interactive cinema

ads by Saatchi & Saatchi.

Film: The Wizard of Oz, Victor Fleming.

Book: The Grapes of Wrath, John Steinbeck.

Music: Wish You Were Here, Pink Floyd

Hotel: Blakes, Amsterdam

The lowdown: Footie fan Irwin is a low-key paternal figure on the media

circuit - and good job too, considering that he's just had his first

child with TBWA's Helen Weisinger.


Current job: Worldwide creative director, Saatchi & Saatchi New York. +1

212 463 2000.

Details: Not supplied.

The lowdown: A man who favours black clothes and white, sterile offices,

Isherwood is the archetypal trendy, well-preserved creative honcho.


Born: London, 8 July 1953.

Family: George and Joan Jackson (parents); Elaine Adams (wife); two


Lives: Canonbury, Islington, London.

Education: Taunton School; Watford School of Art; Canterbury College of

Art; Bradford University Management Centre.

Current job: Chief executive, Ogilvy & Mather London. +44 (0)20 7345


Salary: Undisclosed.

Career highlights: 1976, started career in advertising at Saatchis,

following spells at Fletcher Shelton Delaney and Publicis; 1985, joined

Dorlands as an account director on Rover Group; 1986, board account

director on Rover, Superdrug and the European; 1992, involved in setting

up KMM, a fully integrated agency, becoming managing director; moved KMM

into SPL forming APL and taking on role of vice-chairman and executive

managing partner; 1999-2002, executive management director at Ogilvy

Europe responsible for the Ford of Europe account; May 2003, appointed

chief executive, O&M London.

Proudest achievements: Leading the team that brought the Ford of Europe

account back to O&M in 2000.

Honours and awards: Not supplied.

Professional organisations: Marketing Society; Institute of

Practitioners in Advertising; Institute of Directors.

Clubs: Little Ship Club.

Hates: Office politicians; toadies; bullies; pompous asses.

Loves: Sailing; fly fishing; classical music; Italy.

Admires: The late John Gillard, my advertising tutor at Canterbury.

Favourite ad: 'Photo booth', Hamlet.

Film: Brazil, Terry Gilliam.

Book: Three Men in a Boat, Jerome K Jerome.

Music: Fifth Symphony, Gustav Mahler; Third Symphony, Henryk Gorecki.

Hotel: Gritti Palace, Venice

The lowdown: Quite the opposite to the traditional perception of

redheads as fiery-tempered and fiesty, Jackson is friendly, calm and

inclusive. A Ford man in every way.


Born: Bishops Stortford, 24 March 1962.

Family: Donald and Jackie Jacob (parents); Kathryn Jacob (wife); one


Lives: Clapham, London.

Education: Giggleswick School; Harrogate Grammar School; Nottingham

University (BSc Hons Chemistry).

Current job: Chief executive, Starcom MediaVest UK. +44 (0)20 7543 4444.

Salary: I do it for love and a fair wage.

Career highlights: 1983, joined BMP Media as trainee planner/buyer;

1987, joined Bartle Bogle Hegarty as founder member of their new-media

department under Richard Eyre, worked on Levi's, Audi, BSkyB, won two

Media Week awards for Levi's work; 1991, appointed to BBH board; 1995

founding director of Motive Communications under Mark Cranmer;

established Motive International operation; 2002, founding director of

Starcom Motive merged operation, then managing director; 1998, made

chairman of Media Circle, contributor to IPA's Excellence in Advertising


Proudest achievements: Co-founder of Motive and Starcom Motive.

Honours and awards: Four Media awards; four M&M awards; Starcom Motive

Agency of the Year.

Professional organisations: The Marketing Society; The Media Circle.

Clubs: Undisclosed.

Hates: Talk without action.

Loves: A long list - highlights are media; good ads; wine; travel;

family; rugby; cycling; cooking; photography.

Admires: Anyone who puts up with me.

Favourite ad: 'Laundrette', Levi's.

Film: Cinema Paradiso, Giuseppe Tornatore; Blade Runner, Ridley Scott.

Book: Stalingrad, Anthony Beavor.

Music: Teenage Kicks, The Undertones; Enigma Variations, Edward Elgar.

Hotel: Post Ranch Inn, California.

The lowdown: With the chief executive role at Starcom MediaVest, Jacob

has finally been given the job that his talents deserve. A former

chairman of The Media Circle, he is a true media professional. Russell

Harty was a teacher at his old school.


Born: Derby, 29 March 1961.

Family: Raymond Hill, Marjorie Alford (parents); one brother; Iain Jacob

(husband); one son.

Lives: London SW11 (among legions of other media people).

Education: Whatstandwell Primary; St Giles School; Therfield School;

University College Cardiff (BA Hons).

Current job: 2000, commercial director, Virgin Radio. +44 (0)20 7434


Salary: Above national average, less than a Sorrell.

Career highlights: Getting a job in media, given that I'm statistically

challenged; The Daily Telegraph, first female group head, helping set up

the magazine team and launch the Telegraph Saturday magazine; IPC,

launching magazines while there; past seven years at Virgin - Sonys,

media awards, legal cases, great bands and great times, getting

McDonald's to do its first-ever radio sponsorship; always working with

fantastic people who make you better.

Proudest achievements: Family (home and work).

Honours and awards: While at Virgin have been part of a team that has

won Sony Radio Awards; New York Radio Awards; been and remain the

largest radio station on the web.

Professional organisations: Board of RAB; board of Rajar; The Marketing


Clubs: I am afraid I can't say.

Hates: People who aren't polite.

Loves: People who are polite; my family; rugby; music; reading; having

lunch with my husband.

Admires: My husband and other people who retain passion.

Favourite ad: The ones that pay my salary.

Film: Cinema Paradiso, Giuseppe Tornatore; Manhattan, Woody Allen.

Book: Currently Lovely Bones, Alice Sebold; long-term love is

Middlemarch, George Eliot.

Music: Oh, the choice ... Sergeant Pepper's Lonely Hearts Club Band, The

Beatles; Goldberg Variations, JS Bach.

Hotel: Lizard Island, Australia.

The lowdown: One half of a high-flying media couple alongside Starcom's

Iain Jacob, Kathryn has a keen wit and great business acumen. A great

person to find on a table of strangers at an awards do.


Born: Cirencester.

Family: Peter and Mary James (parents); David Heard (partner); Louis

Heard (son).

Lives: Marlow, Buckinghamshire.

Education: King Edward VI School, Totnes, Devon; Royal Holloway College

(BSc Hons Biology).

Current job: Media director, PHD. +44 (0)20 7446 0555.

Career highlights: 1986, joined WCRS as media assistant; 1989, joined

GGT as senior planner, promoted to the board in 1991; 1994, joined PHD

as account director, promoted to press director in 1997.

Proudest achievement: My son.

Honours and awards: Media Week awards.

Professional associations Board member, Outdoor Connection; Media Circle

training team.

Clubs: Binfield Heath Polo Club (committee member); Chinawhites.

Hates: Gyms; taxi drivers; insomnia.

Loves: Riding; my garden; keeping fit.

Admires: My partner.

Favourite ad: 'Points of view', The Guardian.

Film: The Graduate, Mike Nichols.

Book: Anything by Ian McEwan or Martin Amis.

Music: Anything by Lou Reed.

Hotel: Jakes Place, Jamaica.

The lowdown: With a house in Buckinghamshire and her own ponies, the

polo-playing Laura James is from the upper echelons of media's social

strata. Hard working and very competitive.


Current job: Joint head of planning, BMP DDB. +44 (0)20 7258 3979.

Details: Not supplied.

The lowdown: Interviewed on becoming the new head of planning at BMP

DDB, Jameson had obviously studied the essential requirements for the

role at the agency that pioneered planning: 'Heads of planning at this

agency have always been known for their thinking, smoking, mumbling and

drinking. Between us, we should have those covered.'


Born: London, 17 October 1955.

Family: Leon and Cynthia (parents); three brothers; Katie (girlfriend);

one daughter.

Lives: Portobello Road, London.

Education: Kingston Grammar School; Watford Art School.

Current job: Executive creative director, WCRS. +44 (0)20 7806 5000.

Salary: Average.

Career highlights: Joining WCRS every ten years (1979, copywriter; 1989,

group head; 1998, creative director).

Proudest achievements: Still being around.

Honours and awards: Three gold Campaign Press awards; three silver D&AD

nominations. Professional organisations D&AD.

Clubs: Soho House; Groucho Club; The Rex; Cheltenham Racecourse.

Hates: Self-importance; golf; Phil Collins.

Loves: Lunch; Mozart; trees; cricket; bridges; newspapers; beer.

Admires: My uncle Adrian.

Favourite ad: 'Dancing man', Guinness.

Film: The French Connection, William Friedkin.

Book: Tintin in Tibet, Georges Remi (aka Herve).

Music: Dancing Queen, Abba.

Hotel: La Voile d'Or, St Jean Cap Ferrat.

The lowdown: Charming and witty with an almost boyish appearance, which

makes him a favourite with most women. A good listener, an even better

talker and with a healthy respect for the long lunch.


Born: London, 22 November 1956

Family: Undisclosed.

Lives: Hampstead NW3.

Education: University of Sheffield (English Literature); University Of

Southern California (MA English & American Literature).

Current job: Managing director, Magna.

Salary: Undisclosed.

Career highlights: 1990, managing director, Zenith Outdoor; 1991, head

of press,

Zenith; 1994, general manager, Zenith; 1995, managing director, Amra;

1997, managing director, Initiative Media; 2000, chief operating

officer, Initiative Media; 2001, managing director, Unilever Europe at

Initiative; 2003, managing director, Magna.

Proudest achievement: 1992, making Zenith's press department the best in

London and winning clients such as Safeway, BT, Going Places and COI

Communications; 1995-97, growing Amra's client and advertising base;

2001, overseeing successful merger of Western and Initiative Media in

2002, successfully defending the Unilever media account, the UK's

largest media contract.

Honours and awards: 1991, Media Mind, Zenith.

Professional organisations: IPA.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Cinema; travel; football; modern art.

Admires: Baroness Margaret Thatcher.

Favourite ad: 'Manhattan', British Airways; 'Labour isn't working', the

Conservative Party.

Film: Blade Runner, Ridley Scott; Wings of Desire, Wim Wenders; Heat,

Michael Mann.

Book: Neuromancer, William Gibson; Collected Fictions, Jorge Luis


Music: Blue and Herjira, Joni Mitchell.

Hotel: Charlotte Street Hotel.

The lowdown: Jeans hides his quiet intellectualism under a passion for

football (especially Everton). This is a man who has completed an MA

thesis on the recondite works of the poet Geoffrey Hill, after all.


Current job: President, J. Walter Thompson North America. +1 (0)212 210


Details: Not supplied. The lowdown The principal problem the incoming

network chief Jeffrey faces is making a lasting impact at such an

established and risk-averse company. However, as a true agent of change,

with ample experience outside WPP, Jeffrey is busy saying goodbye to old

JWT stalwarts and promoting his own people.


Born: 5 June 1966.

Family: Louise Wrighton (wife); no children.

Lives: London.

Education: St Olave's Grammar School; Bristol University.

Current job: Joint managing director, BJK & E Media Ltd. +44 (0)20 7379


Salary: See Companies House.

Career highlights: Developing BJK&E over the past ten years; still

working with the majority of clients we started with.

Proudest achievements: Surviving the Valle Blanche - particularly the

unexpected mountaineering at the top.

Honours and awards: None.

Professional organisations: None.

Clubs: Cannons Gym.

Hates: Buck passers.

Loves: Inspiring people and places.

Admires: Leonardo de Vinci.

Favourite ad: 'If you're drinking Bacardi', Bacardi.

Film: Withnail & I, Bruce Robinson.

Book: Neither Here nor There, Bill Bryson.

Music: New Frontier, Donald Fagan.

Hotel: Le Sirenuse, Positano.

The lowdown: One of the shrewdest minds in planning, Jennings questions

everything. Someone once accused him of being a pedant, a suggestion he

reacted strongly against.


Current job: Director, Smith and Jones Films.

Details: Not supplied.

The lowdown: Ex-Traktor Johansson has shown bravery and pluck by

choosing to go it alone on the directing front. Shy and self-effacing,

he is a hard worker with a healthy dash of the eccentricity and humour

that made the collective famous.


Born: Parador San Marcos, Spain, 9 October 1958.

Family: James (deceased) and Maria (parents); Quentin (husband); one

sister; two brothers.

Lives: London SW1.

Education: Edinburgh University (BSc Economics, MSc Business


Current job: Group managing director, Leagas Delaney. +44 (0)20 7758


Salary: See Companies House.

Career highlights: 1983, joined Brooke Bond Oxo (Unilever), worked on

the new Oxo family campaign; 1989, moved to DMB&B to work on Mars,

Gordon's Gin and Hovis; 1994, promoted to deputy head of planning

department and on to the management board; 1995, joined Leagas Delaney;

1998, part of buy-out team, became group planning director as agency

grew internationally; 2002, became group managing director.

Proudest achievements: Work on the BBC which included 'Perfect Day' (the

CD went on to sell 1.2 million copies for the BBC's Children in Need);

the 'Big' campaign for Barclays; helping to grow our companies from


Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: WACL.

Hates: Cold weather.

Loves: Husband; family; ice cream. Admires Queen Isabella, 15th-century

queen of Spain.

Favourite ad: 'Round eye', Hyundai.

Film: Blade Runner (director's cut), Ridley Scott.

Book: One Hundred Years of Solitude, Gabriel Garcia Marquez.

Music: Most music, except anything that sounds like modern jazz.

Hotel: Parador san Marcos Leon, Spain.

The lowdown: Johnson has managed to stay firmly out of Leagas Delaney's

limelight in the time she's been there. It's probably been a wise

decision for the amiable and capable planner, considering the strong

characters she's worked alongside.


Current job: Editor, The Spectator.

Details: Not supplied.

The lowdown: Johnson's flamboyant style sits well with the right-wing

stance of the 175-year-old magazine (after all, he is a Tory MP).


Born: Ely, Cambridgeshire, 18 January 1961.

Family: Audrey and Michael Jones (parents); Sarah Walter (wife); two


Lives: London, W2.

Education: Chelsea School of Art; St Martin's School of Art (BA Hons

Graphic Design & Photography).

Current job: Editor, British GQ. +44 (0)20 7499 9080.

Salary: Undisclosed.

Career highlights: 1983, joined I-D magazine; 1985, becoming editor;

1987, joined Arena; 1988, becoming editor; 1987-90 contributing editor,

The Face; 1992, left Arena to relaunch The Observer Magazine as

associated editor; 1993, associate editor, The Sunday Times Magazine;

1996, group editor, Wagadon (Arena, The Face, Arena Homme Plus); 1997,

editor-at-large, The Sunday Times; 1999, editor, GQ.

Proudest achievements: Since arriving at GQ, the magazine has won more

awards than any other men's magazine (ten).

Honours and awards: 1993, 2001, 2002, British Society of Magazine

Editors Men's Editor of the Year.

Professional organisations: Committee member of the BSME.

Clubs: The Groucho Club; Soho House; The Health Club at One Aldwych.

Hates: Truffle oil.

Loves: My team.

Admires: Terry Jones, editor of I-D.

Favourite ad: Any Air Canada ad from the 80s.

Film: American Graffiti, George Lucas.

Book: The Right Stuff, Tom Wolfe.

Music: Koln Concert, Keith Jarrett.

Hotel: Amanwana, Moyo.

The lowdown: A man with an acute ability to sensitively weave commercial

acumen with editorial creativeness, Jones has seen his magazine continue

to flourish in tough times.


Born: Runcorn, 26 July 1966.

Family: Islwyn and Megan (parents); Cathy (wife); one son; one daughter.

Lives: Islington, London.

Education: The King's School, Chester; Jesus College, Oxford (Politics,

Philosophy & Economics).

Current job: Managing director, Bartle Bogle Hegarty. +44 (0)20 7734


Salary: Undisclosed.

Career highlights: BBH lifer; 1987, joined as one of the first BBH

graduate trainees; 1993, board appointment; 1998, managing director;

1987-91, working on Audi, multi award-winning mixed media campaign;

1988-98, working on Levi's, ditto; 1995-2003, Unilever (Lynx, Impulse),


Proudest achievements: Still being here.

Honours and awards: See above.

Professional organisations: IPA; The Marketing Society.

Clubs: Home House; Century.

Hates: Offal; lies.

Loves: Music; Liverpool FC; breakfast.

Admires: Kenny Dalglish; John McEnroe; Stephen Fry.

Favourite ad: 'Odyssey', Levi's.

Film: Chinatown, Roman Polanski.

Book: The Master and Margarita, Mikhail Bulgakov.

Music: Just can't pick.

Hotel: The Swingbeat Hotel, San Francisco.

The lowdown: Jones may still have the youthful looks of a BBH graduate

trainee, but the clever mind of one who has spent his career learning

from some of the masters of the UK advertising scene.


Born: Worcester, 3 July 1964.

Family: Nick Sykes (husband); one daughter.

Lives: Holland Park, London.

Education: Stourport Comprehensive; Wolverhampton Polytechnic (Social


Current job: Executive strategy director, PHD Media Ltd. +44 (0)20 7446


Salary: Undisclosed.

Career highlights: 1987, Media Audits; 1989, YMG; 1991, Still Price

Lintas; 1993, Michelides & Bednash; 1998, PHD Media.

Proudest achievements: My daughter Tilly; never having been fired.

Honours and awards: None.

Professional organisations: None.

Clubs: None.

Hates: People being late for meetings.

Loves: The Carribean.

Admires: Madonna.

Favourite ad: 'Points of view', The Guardian.

Film: When Harry Met Sally, Rob Reiner.

Book: Wild Swans, Jung Chang.

Music: Dancing Queen, Abba.

Hotel: The Cotton House, Mustique.

The lowdown: Sharp, shrewd and honest, Jones' profile looks set to

increase with a promotion. Outspoken on various industry issues,

including the increasing length of ad breaks.


Born: Bridgwater, Somerset, 29 July 1958.

Family: Ken and Margaret Jones (parents); one brother; Julie


Lives: Little Venice, London.

Education: Yeovil School; Brighton Polytechnic/Sussex University (BA

Information Science & Modern European Languages).

Current job: Director of advertising and owner, AAR. +44 (0)20 7612


Salary: Less than Garry Lace.

Career highlights: 1984-96, J. Walter Thompson (starting in Information

Centre and finishing as new-business director); 1997, joined AAR as

managing director and liked the company so much I bought it from founder

Lyndy Payne in 1998.

Proudest achievements: Being able to sleep at night.

Honours and awards: Seem to have been lost in the post.

Professional organisations: The Marketing Society.

Clubs: Brighton and Hove Albion (every day); Milk & Honey (often); First

Fitness Gym (not often enough).

Hates: Brighton losing; bad drivers; arrogant people; lateness; poncy


Loves: Brighton and England (any sport) winning; friends and

godchildren; cinema.

Admires: Father.

Favourite ad: '1984', Apple.

Film: It's a Wonderful Life, Frank Capra.

Book: Coming up for Air, George Orwell.

Music: Born to Run, Bruce Springsteen.

Hotel: Lower Slaughter Manor, Gloucestershire.

The lowdown: Given his ability to make or break an agency's new-business

performance, Jones deserves credit for not letting the power go to his

head. He has a weakness for gossip, but this is more than made up for by

a patrician tendency, especially towards smaller shops.


Born: Birmingham, 26 July 1964.

Family: Stan and Jean Jones (parents); Wez Suther Jones (wife); three


Lives: Dulwich, London.

Education: Riland Bedford School; Huddersfield University.

Current job: Commercial director, Carat. +44 (0)20 7430 6000.

Salary: Not enough.

Career highlights: 1986, joined Saatchi & Saatchi as a media assistant

working on British Airways and Racal; 1988, joined Zenith at its

inception as a manager working on Rover and Harris Queensway; 1991,

joined Carat as an associate director, promoted to board director in

1993, running a mix of accounts including Abbey National and Qantas;

1999, became client services director running a department of 64 and

responsible for Carat's strategic planning output, building new income

streams through integrated services and client relationships; 2002,

became Carat's first-ever commercial director.

Proudest achievements: Being promoted from assistant to executive at

Saatchis after only five months; being Carat's youngest-ever board


Honours and awards: Winner of the sack race at my school sports day in


Professional organisations: The Marketing Society; IPA.

Clubs: Dulwich and Sutton Coldfield golf clubs; Cannons gym.

Hates: Advertising bullshit; indecision; ineptitude.

Loves: Football; rugby; cricket; golf; Leeds United.

Admires: Michael Dell.

Favourite ad: 'Handbuilt by robots', Fiat.

Film: Cinema Paradiso, Giuseppe Tornatore.

Book: The Catcher in the Rye, JD Salinger.

Music: Wish You Were Here, Pink Floyd.

Hotel: Pangkor Laut, Malaysia.

The lowdown: Well known for his frank ambition and for being one of the

tallest men in media, Jones has equal passion for his work and private

life. A laid-back, likeable Brummie.


Born: Surrey, 22 September 1963.

Family: Keith Jones (father); Kirsty Young (wife); three children.

Education: Shiplake College, Henley.

Current job: Don't have a title at Soho House. +44 (0)20 7734 5188.

Salary: None of your business.

Career highlights: Opening Soho House New York and seeing any of my

places full of people enjoying themselves.

Proudest achievements: My children.

Professional organisations: Non-executive director, the Roundhouse and

Cheeky Chappies charities.

Honours and awards: None.

Clubs: Soho House, KXGym.

Hates: Pretension; caravans.

Loves: Eating; drinking; napping.

Admires: Nelson Mandela; Terrence Conran.

Favourite ad: 'Bear', John West Salmon.

Film: The Pledge, Sean Penn.

Book: All in One Piece, Jill Murphy.

Music: You're Just Too Good to be True, Andy Williams; anything by


Hotel: Hotel Costes, Paris.

The lowdown: Jones is definitely one to know if you want to schmooze

with your peers in media. The club in New York and Somerset's Babington

House demonstrate his entrepreneurial spirit.


Born: Wolverhampton, 23 September 1960.

Family: Ralph and Patricia Jones (parents); Gillian Philpot-Jones

(wife); two sons; one daughter.

Lives: Undisclosed.

Education: Wolverhampton Grammar; Keble College, Oxford.

Current job: Chief executive, Claydon Heeley Jones Mason. +44 (0)20 7924


Salary: Undisclosed.

Career highlights: 1984, joined BMP as graduate account planning

trainee; 1988-91, board planning director working on Foster's Lager,

Hofmeister, Miller Lite, Alliance & Leicester, HEA Aids campaign;

1991-98, head of account planning, working on most of the agency's

accounts including 1997 Labour election campaign; left BMP in 1999 to

form Jones Mason Barton Antenen; 2001, merged with Claydon Heeley;

2001-present, chief executive, Claydon Heeley Jones Mason Proudest

achievements While head of planning at BMP, the agency won more than

twice as many IPA Effectiveness Awards as any other agency.

Honours and awards: IPA Effectiveness Awards, two first prize and one

Grand Prix.

Professional organisations: Fellow, IPA.

Clubs: Wolverhampton Wanderers FC Supporters Club; local gym.

Hates: Burgers; ballet; AOR.

Loves: 30s blues; 40s boogie woogie; 50s rock 'n' roll, Krautrock; early

70s glam punk; 70s roots reggae and dub; punk (1976-79); 90s

electronica; 90s lo-fi; football; reading; restaurants.

Admires: John Peel; Steve Bull.

Favourite ad: 'Points of view', The Guardian.

Film: Midnight Cowboy, John Schlesinger.

Book: The Brothers Karamazov, Fyodor Dostoyevsky.

Music: Sweet Jane (live, 1969 version), Velvet Underground.

Hotel: Haven't got one.

The lowdown: The former schoolboy chess prodigy now indulges in his twin

passions of Wolverhampton Wanderers FC and his gigantic music

collection. His favourite drink is port and milk.


Born: London, 21 May 1950.

Family: Married; one son; one daughter.

Lives: Greenwich, Connetticutt, US.

Education: Challoner School, London.

Current job: Chief executive, Lowe Worldwide.

Career highlights: Every new challenge has been a highlight.

Salary: Undisclosed.

Proudest achievements: My children.

Honours and awards: Undisclosed.

Professional organisations: D&AD; AAAA; The Ad Council USA.

Clubs: Undisclosed.

Hates: Bullies.

Loves: Laughter.

Admires: Winston Churchill.

Favourite ad: Too many to list.

Film: Too many to list. Book Too many to list.

Music: Hotel Costes, Volume One, various artists.

Hotel: Sukhothai, Bangkok.

The lowdown: During more than three decades in the business, Judge has

taken the helm at three major London agencies (Young & Rubicam, Bartle

Bogle Hegarty and Low Howard-Spink) and proved himself a deft and

resilient manager. Not universally popular within Lowe but praised by

Sir Frank Lowe for his 'enormous enthusiasm and energy'.


Current job: President and chief executive, DDB Worldwide. 00 (1) 212

514 2000

Details: Not supplied.

The lowdown: This 44-year-old North American executive emerged as Keith

Reinhard's heir apparent at a management meeting in 2001 - chosen

because of his ability to think strategically, according to Reinhard.

Nicknamed 'mullet'.


Current job: Director, Harry Nash. +44 (0)20 7025 7500.

Details: Not supplied.

The lowdown: Pretty much everyone in advertising has a tale involving

Kaye - normally involving excess and chaos with the creative one.

Whether seen as a liability or a luxury, Kaye has been involved in some

of the most famous ads of the last 20 years.


Born: London, 29 March 1961.

Family: Geoffrey Kean, (father deceased); Betty Kean, (mother); Claire

Kean (wife); two daughters.

Lives: London W12.

Education: 1964-69, Bassett House; 1969-74, St Paul's; 1974-82, Kings

College, London (BA Hons English Literature); 1982-83 (MA Hons English &

American Literature).

Current job: Creative director, Publicis. +44 (0)20 7935 4426.

Salary: Far too British to reveal that.

Career highlights: 1989-95, running a group at Saatchi & Saatchi;

1995-99, joint executive chief director, Saatchis; 1996, Agency of The

Year at Cannes; 1999, Army winning D&AD mixed media silver.

Proudest achievements: Seven D&AD Pencils; The Army campaign;

ghost-writing Not a Lot of People Know That, number one Sunday Times

best-seller list).

Honours and awards: Seven D&AD Pencils; gold and silvers at Campaign

press; Campaign poster; BTAA; Cannes; One Show; ADCE; Eurobest.

Professional organisations: Undisclosed.

Clubs: Soho House; Virgin Active.

Hates: Hate.

Loves: Love; rugby.

Admires: JD Salinger; Frank Sinatra for his voice.

Favourite ad: 'Martians', Cadbury Smash; 'Drugstore', Levi's; 'Points of

view', The Guardian.

Film: The Graduate, Mike Nichols.

Book: Great Expectations, Charles Dickens.

Music: Cello Sonatas (Steven Isserlis), Johannes Brahms.

Hotel: Amanpuri, Phuket.

The lowdown: An intelligent and persuasive writer never entirely

comfortable when shackled by the creative directorship at Saatchi &

Saatchi. Now at Publicis with his art director, Alexandra Taylor, he

seems determined to make the fame of his work the true measurement of

his success.


Born: Shrewsbury, 29 December 1963.

Family: Yes, all beautiful.

Lives: London.

Education: St Ignatius College.

Current job: Chief executive, Emap Consumer Media. +44 (0)20 7295 5000.

Salary: Undisclosed.

Career highlights: Undisclosed.

Proudest achievements: Undisclosed. Honours and awards Undisclosed.

Professional organisations: PPA board member.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: The laid back Keenan started his career in1986 as a

reporter on the Local Government Chronicle. A keen advocate of digital



Born: Croydon, 10 December 1954.

Family: John and Elizabeth Kelly (parents); Lynne (wife); three


Lives: Arkley, Hertfordshire.

Education: St Mary's Grammar School, Sidcup; Christ Church, Oxford

(Politics, Philosophy & Economics).

Current job: Joint chief executive, Rainey Kelly Campbell Roalfe/Y&R.

+44 (0)20 7404 2700.

Salary: Under negotiation.

Career highlights: 1976, joined Wasey Campbell-Ewald as a graduate

trainee; 1978-1982, Saatchi & Saatchi as an account director on

Kronenbourg and McVities; 1982-93, GGT, held the roles of board account

director, client service director and latterly managing director for six

years (campaigns include Toshiba 'Hello Tosh, gotta Toshiba' and

Holsten); 1993, set up RKCR.

Proudest achievements: Being lucky enough to start RKCR with MT, Robert

and Mark.

Honours and awards: Undisclosed.

Professional organisations: The Marketing Society.

Clubs: The Christ Church Association; Porsche Club of Great Britain;


Hates: Queuing.

Loves: Formula One; Basque France; Bob Dylan.

Admires: (in the business) Charles Saatchi.

Favourite ad: 'The water in Majorca', Heineken.

Film: One Flew Over the Cuckoo's Nest, Milos Forman.

Book: Animal Farm, George Orwell.

Music: Ripple, The Dead.

Hotel: Sunset Marquis, West Hollywood.

The lowdown: Kelly is widely acknowledged to be one of the nicest people

in UK advertising - his eyes light up with a welcome enthusiasm, no

matter how lowly the person he is speaking to. Prefers listening to



Born: Manchester, 9 December 1957.

Family: Sally Ann Lasson (wife), one daughter.

Lives: London W1.

Education: Bury Grammar School; Preston Polytechnic.

Current job: Editor-in-chief, The Independent. +44 (0)20 7005 2000.

Salary: Undisclosed.

Career highlights: 1991-93, editing The Observer magazine, which became

Magazine of the Year (1992); 1996-98, editing Night and Day magazines

and doing a whole magazine in one day to commemorate the death of Diana,

which sold 3.5 million copies; 1998, becoming editor-in-chief of The

Independent; The Independent's coverage of the war in Iraq this year.

Proudest achievements: Being named as Editor of the Year in the What the

Paper's Say awards in 1999.

Honours and awards: Edgar Wallace Trophy in 2000; Magazine of the Year

at The Observer in 1992; Editor of the Year in the What the Paper's Say

Awards in 1999; honorary fellowship of University of Central Lancashire.

Professional organisations: None.

Clubs: Groucho Club; Swinton Rugby League Supporters Club.

Hates: Gooseberries.

Loves: My wife and daughter; Swinton Rugby League Club; Manchester City


Admires: Bishop John Sentamu.

Favourite ad: Marmite.

Film: Manhattan, Woody Allen.

Book: American Pastoral, Phillip Roth.

Music: Wichita Lineman, Glen Campbell.

Hotel: Hotel du Cap, Antibes.

The lowdown: Kelner is proud of his atypical broadsheet newspaper

credentials - a grammar school and poly education - and has neatly

proved wrong those who thought his laddish sports reporter style would

not translate into the editor's chair.


Born: Diss, 14 January 1951.

Family: Divorced; one son; significant chum, Douglas McArthur.

Lives: South-east London and Provence, France.

Education: Friends School Saffron Walden; Edinburgh University (MA Hons

English & American Literature & Language).

Current job: Founder, First Class Coach, a collective of senior

independent coaches, (March 2003). +44 (0)20 7304 4156.

Salary: £150,000+

Career highlights: 1979, moved from publishing (academic books,

business-to-business magazines) to advertising as DDB's first female

account executive; 1987, promoted to the board of Waldron Allen Henry &

Thompson; 1990, started my own consultancy; 1991, successfully launched

Baby Ideal Home exhibition; 1992, joined the IPA as director of training

and development and in my six years there doubled the number of training

courses and attendees, including launching creative directors' training

programmes which are still running today; 1992, started working as an

associate of The Coaching House and in 1998 became chief executive,

establishing it as the premier coaching company for the media,

entertainment and marketing services industry.

Proudest achievements: I am proud to be coach to some very inspiring

people, and of being appointed Management Today's coach/agony aunt in

2000; still write a monthly column, First Class Coach, and am working on

a related book; I also conceived and ran the first WACL Forum, now an

annual event, which helps young women progress within the industry, a

significant advance for what had been merely a dining club.

Honours and awards: Bronze life-saving certificate; winner, Quizine (TV

cookery show) 1998.

Professional organisations: Retained by the Evening Standard as

management developer and currently by Emap as interim group HR director;

business mentor for The Prince's Trust.

Clubs: WACL; Holmes Place; Women's Irish Network; RHS; National Trust.

Hates: Insincerity; cruelty.

Loves: My house in Provence; walking; painting; cookery; theatre;

reading; travel; laughter.

Admires: In advertising, Chris Powell and John Bartle, both of whom were

inspiring and transforming presidents of the IPA; Jeremy Bullmore, for

his wit and humanity; elsewhere, a


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