THE A LIST: Part 7 of 11


Current job: Managing director, Emap Advertising. +44 (0)20 7295 5000.

Details: Not supplied.

The lowdown: His resemblance to the snooker player Jimmy White may have

faded but King is still a bit of a geezer and likes nothing better than

a bet on the horses and the dogs. He started working life on a building

site but a recent management course at Harvard will have polished the

remaining rough patches. The Manchester United fan spends his summer

Sundays playing cricket in Buckinghamshire.


Born: London, 8 August 1959.

Family: Peter and Valerie King (parents); Kerry King (wife); three

daughters; two sons.

Lives: Marlow, Buckinghamshire.

Education: Lewes Priory, Sussex; Thames Poly (BA Hons Business &


Current job: 2002, Chief executive, Europe, ZenithOptimedia. Salary


Career highlights: 1981, joined HTV as sales executive; 1983, joined

Dorland as media buyer; 1985, McCormicks (Publicis); 1986, Dorland as

media manager; 1987, founding director of Zenith Media UK; 1990, head of

TV buying, 1991 deputy managing director; 1994-97, general manager/chief

operating officer, Zenith Media USA, based in New York; 1997-2002, chief

executive, Zenith Media Europe.

Proudest achievements: Founding director of Zenith UK; surviving move to

New York to establish Zenith Media USA operation.

Honours and awards: Undisclosed.

Professional organisations: IPA; IAAA.

Clubs: Castle Royle; Innis Arden (USA); One for the Road; Marlow Rugby,

Maidenhead Tennis; Home House.

Hates: Undisclosed.

Loves: Football; rugby; golf; sailing; skiing (all sports except those

that involve horses); Also Tottenham; London buses; Vanity Fair.

Admires: Ernest Shackleton.

Favourite ad: 'Face', British Airways.

Film: The Blues Brothers, John Landis; Good Morning, Vietnam, Barry


Book: Times Atlas of The World.

Music: London Calling, The Clash.

Hotel: Soho Grand, New York.

The lowdown: A homegrown TV buyer who has risen to global network

management without losing his brash style.


Current job: Managing director of country operations, Yahoo! +44 (0)20

7808 4400.

Details: Not supplied.

The lowdown: The approachable King is intensely liked by her staff and

has a knack of putting people at their ease. Has experience in all

aspects of media and is a ready source of energy.


Born: Hereford, 19 June 1946.

Family: Margaret and Rees Kirkham (parents); Margaret Kirkham (wife);

one daughter; one son.

Lives: Chiswick, London.

Education: Monmouth School; Oriel College, Oxford (Politics, Philosophy

& Economics).

Current job: 2001, chief executive, Taylor Nelson Sofres. +44 (0)20 8967


Salary: Six figures.

Career highlights: 1967, joined Milk Marketing Board as economist; 1970,

AGB research; 1981, appointed managing director, Audits of Great

Britain; 1991, joined board of Taylor Nelson AGB; 2001, chief executive.

Proudest achievements: Helping the AGB business survive the depredation

of Robert Maxwell.

Honours and awards: Mostly imaginary.

Professional organisations: Marketing Group of Great Britain.

Clubs: Fulwell Golf Club; Auglo-Provencal Golfing and Swimming Society.

Hates: Intolerance; broccoli; excessive heat.

Loves: Learning languages; travelling (especially in France); jazz;


Admires: Doug Brown and Bernard Audley, two of the founders of AGB.

Favourite ad: Hamlet and Levi's series.

Film: High Noon, Fred Zinnemann; Z, Costa Gavras; Il Giardino dei

Finzi-Contini, Vittorio De Sica; Butch Cassidy and the Sundance Kid,

George Roy Hill.

Book: The Grapes of Wrath, John Steinbeck.

Music: Moondance, Van Morrison; Lucia di Lammermoor, Gaetano Donizetti.

Hotel: Hotel Lancaster, Paris; Hotel Hassler Villa Medrei, Rome.

The lowdown: This Aston-Villa supporting Dire Straits fan is truly

passionate about research and what it can achieve in a business sense.


Born: Salisbury, 15 February 1964.

Family: Married, no children.

Lives: London; Oxfordshire.

Education: Kings School, Bruton, Oxfordshire.

Current job: Sales director, Hachette Filipacchi. +44 (0)20 7150 7000.

Salary: Undisclosed.

Career highlights: First board position, Yershon Media Group, 1991.

Proudest achievements: Being part of the team that made Carat London the

market leader in the UK.

Honours and awards: The honour of working in the media industry for 20

years and meeting some of the most interesting characters imaginable.

Professional organisations: IPA; The Marketing Society.

Clubs: The Bluebird Club; West Wycombe Shooting Club.

Hates: Bullshit; people who are not empowered to make decisions.

Loves: Can-do attitudes.

Admires: Ellen MacArthur.

Favourite ad: 'It does exactly what it says on the tin', Ronseal.

Film: Ice-Cold in Alex, J Lee Thompson.

Book: The Art of War, Sun Tzu.

Music: I Can See Clearly Now, Jimmy Cliff.

Hotel: Any Aman hotel.

The lowdown: Intellectual in appearance, Kirkman, who once had his legs

waxed for charity, left Carat in July and is sure to resurface in the

industry. Not a fan of fancy dress or karaoke.


Born: Bulawayo, Zimbabwe,10 August 1968.

Family: Len and Audrey Klein (parents); Max Cantor (husband).

Lives: Hampstead, London.

Education: Pretoria High School for Girls; University of Cape Town.

Current job: Head of planning, WCRS. +44 (0)20 7806 5000.

Salary: No comment.

Career highlights: 1990, graduate trainee, AC Nielsen; 1993, strategic

planner, Saatchi & Saatchi; 1996, promoted to the board, Saatchis; 1997,

board planner, WCRS; 1999, head of planning,WCRS; 2000, author of Women

in Advertising:10 years on, a report commissioned by the IPA and

published in November 2000.

Proudest achievement: Putting the issue of the low proportion of women

in creative departments on the industry's agenda; being part of the team

that relaunched Mini; winning the 2002 CIM/Marketing Week Campaign of

the Year and Grand Prix; 2002 Media Week Best Use of Media and Grand

Prix. Honours and awards Listed in Campaign's top ten planners list; see


Professional organisations: Account Planning Group; Market Research


Clubs: WACL; The Third Space.

Hates: None that I want to go into print.

Loves: Yoga.

Admires: Lance Armstrong.

Favourite ad: 'Relax', InterCity.

Film: Annie Hall, Woody Allen; Cinema Paradiso; Giuseppe Tornatore.

Book: The Jungle Book, Rudyard Kipling.

Music: Anything by Serge Gainsbourg.

Hotel: La Roseraie, Ouirgane, Morocco.

The lowdown: Noted for trying to explain the labyrinthine intricacies of

women in a man's world through her reworking of the Women in Advertising

report, Klein is a shrewd and admired operator.


Born: London, 23 December 1955.

Family: Judy (wife); Judy (sister); Mathew (brother); Kitty (dog).

Lives: London W2.

Education: Orange Hill Grammar School, Burnt Oak (defunct); Hornsey Art

School (defunct) (1:1 Graphic Design).

Current job: Co-founder and director, Large Corp; +44 (0)20 7851 2000;

occasionally create title sequences for James Bond and do the odd TV


Salary: Less than I'd like but probably more than I deserve.

Career highlights: Played in various bands; worked as an illustrator

through Ian Fleming Associates after leaving art school in 1977; 1982,

started directing music videos, then commercials, at Limelight Films

until it closed in the late 90s; started Spectre with Bertie Miller

which won Production Company of the Year at BTAA this year (2003).

Proudest achievement: Convincing my wife to marry me (it took about ten

years) and perhaps also, when I was about seven years old, winning the

Hendon Horticultural Society prize for the best fruit cake. Initially, I

was very embarrassed about my creation as it had a conical dip in the

top, so I made my mum carry it into the hall for me. When it won I was

very surprised and pleased; it taught me to just do your best. People

often point to me and call out 'fruit cake', so it seems that

achievement is still remembered today.

Honours and awards: (main ones only) D&AD, seven Pencils; Cannes , seven

gold, seven silver, nine bronze; BTAA, Grand Prix, ITV award, eight

gold, 13 silver, seven bronze; Creative Circle, platinum, nine gold,

three silver, seven bronze; Midsummer Awards, two Grand Prix, best

director; Montreaux Golden Rose; New York Film Festival, gold.

Professional organisations: D&AD.

Clubs: Century; Met Bar; Cobden Club; Atlantic; The Eckford Sweet Pea

Society of WEM.

Hates: Mosaic virus.

Loves: My own jokes and the sound of my own voice in general; drawing;

growing vegetables.

Admires: Stanley Kubrick.

Favourite ad: My next one (cheesy, but sort of true).

Film: Dr Strangelove, Stanley Kubrick.

Book: The 20th Century, David Wallechinsky.

Music: Currently Perfidia, performed by the Kronos Quartet featuring a

Mexican busker playing an ivy leaf.

Hotel: My house.

The lowdown: Kleinman spends so much time collecting awards that his

face is universally known throughout the industry. He's also well liked

for his quirky take on life, and because he's easy to work with.


Born: Quincy, Illinois, 12 August 1954.

Family: Mr and Mrs Roy Klues (parents); Elizabeth Klues (wife); one son;

one daughter.

Lives: Arlington Heights, Illinois.

Education: University of Illinois (BA).

Current job: Chief executive, Starcom Media Vest Group.

Salary: Corporate policy prohibits disclosure.

Career highlights: 1994, being named director of US media services at

Leo Burnett; 1997, elected to the Burnett board of directors; 1998,

founding Starcom Worldwide; 1998-99, becoming chairman and chief

executive of Starcom Worldwide; 2000, presiding over the merger of

Starcom Worldwide and MediaVest; 2000, taking the reins of SMG as

chairman and chief executive.

Proudest achievements: Being named Advertising Age Media Agency of the

Year; Adweek Media Agency of the Year; Advertising Age Global Network of

the Year in 2000, the inaugural year of SMG.

Honours and awards: 2000, president, media jury at the Cannes

International Advertising Festival; 2000, Advertising Age Media Maven;

2000, Brandweek Media Director of the Year.

Professional organisations: Member of the board of directors for Off The

Street Club, a club that provides support and safe haven for children in

Chicago's impoverished west side neighbourhood; founder/organiser of the

Swing for the Kids, an annual golfing outing and fund raising event that

benefits Off The Street Club.

Clubs: Rolling Green Country Club (20 years at least); Sony Concierge


Hates: Indecision.

Loves: Effective teamwork; winning; I love golf, but alas, it does not

always love me.

Admires: My father - he taught me to set high goals, be generous, loyal

and respectful.

Favourite ad: 'Bear', John West Salmon.

Film: There are three: The Game, David Fincher; The Matrix, Andy and

Larry Wachowski; White Christmas, Michael Curtiz.

Book: Sacred Hoops, Phil Jackson.

Music: Quadrophenia, The Who.

Hotel: Four Seasons, always world class.

The lowdown: A founding father of Starcom, Klues continues to run his

network behemoth along the paternalistic lines instilled in him at Leo

Burnett. Although based in Chicago, the home of Motown, Klues' favourite

band is The Who.


Born: London, 8 October 1964.

Family: None.

Lives: Islington, London.

Education: Oxford.

Current job: Deputy chief executive, Delaney Lund Knox Warren &

Partners. +44 (0)20 7836 3474.

Salary: Mind your own business.

Career highlights: Founding DLKW; winning and working on Halifax.

Proudest achievement: Halifax winning an IPA award.

Honours and awards: See above.

Professional organisations: None.

Clubs: Soho House.

Hates: Kidneys and liver.

Loves: London.

Admires: My father.

Favourite ad: '1984', Apple.

Film: Goodfellas, Martin Scorsese.

Book: Tom Jones, Henry Fielding.

Music: Revolver, The Beatles.

Hotel: Soneva Fushi, Maldives.

The lowdown: When he's not out running marathons, Knox can be found at

the theatre, sometimes several nights a week. Throw in an appreciation

for good food and fine wine, his name above the door at one of London's

hot ad shops and you have one of advertising's most eligible batchelors.


Born: York, 8 May 1967.

Family: John and Carole Lace (parents); two children.

Lives: London.

Education: Thomas Rotherham Sixth Form College; Manchester University

(BA Hons English Language & Literature).

Current job: Chief executive, Grey London. +44 (0)20 7636 3399.

Salary: Very well reported already.

Career highlights: Graduate trainee at Saatchi & Saatchi under Paul

Hammersley; Euro RSCG Wnek Gosper, board account director on Peugeot;

TBWA Simons Palmer - joint managing director at 31 and led the Sony

PlayStation team to the BTA Grand Prix in 1999 with 'double life';

became chief executive of TBWA at 33; joined Grey in November 2002.

Proudest achievements: My children, Thomas and Eleanor.

Honours and awards: Fellow, IPA.

Professional organisations: Chairman, Nabs; chairman, IPA training and

development committee; member, IPA council.

Clubs: Solus Club.

Hates: Drains.

Loves: Radiators; opera; Thomas and Eleanor; Italy; people who don't

take themselves too seriously.

Admires: 1) Wolfgang Amadeus Mozart; 2) Johnny Hornby.

Favourite ad: 'Face', British Airways.

Film: Amadeus, Milos Forman.

Book: The Outsider, Albert Camus.

Music: The Marriage of Figaro, Mozart.

Hotel: Datai Hotel in Langkawi, Malaysia.

The lowdown: Lace's competitive nature has propelled him to the top of

the pack in a short time, but his ruthlessness is tempered by a ready

smile and a collection of tasteless shirts.


Born: Beaconsfield, 28 August 1963.

Family: David Langdon OBE (father); Vicky (wife); two children.

Lives: Little Kimble, Buckinghamshire.

Education: Royal Grammar School, High Wycombe; Jesus College, Oxford

(Modern History).

Current job: Former chairman and chief executive, McCann-Erickson

Europe, the Middle East and Africa.

Salary: Undisclosed.

Career highlights: Being made chief executive of CDP at 29; regional

director of McCann at 38.

Proudest achievements: Beating Abbott Mead Vickkers BBDO or Bartle Bogle

Hegarty at pitches.

Honours and awards: My BA degree.

Professional organisations: Undisclosed.

Clubs: Valderrama Golf Course; Cinque Ports Golf Course; Home House.

Hates: Advertising luvvie-dom.

Loves: My wife and children.

Admires: Myself, closely followed by my wife.

Favourite ad: 'Photo booth', Hamlet.

Film: White Mischief, Michael Radford.

Book: A Man in Full, Tom Wolfe.

Music: Something Better Change, The Stranglers.

Hotel: Villa D'Este, Lake Como.

The lowdown: Langdon's acerbic nature and driving ambition have defined

his image for many. However, they also led him to build McCann from the

14th to the second-biggest London agency in the six years he led it.


Born: Bromley, 25 May 1956.

Family: Peter and Audrey Law (parents); Amanda (wife), three children.

Lives: Lynchmere, West Sussex.

Education: Portsmouth Grammar School; Bristol University (Classics).

Current job: Chairman, Boy Meets Girl S&J. +44 (0)20 7012 6000.

Career highlights: 1988, youngest board director out of CDP; setting up

Chiat/Day with MT Rainey et al; founding St Luke's; co-founding


Proudest achievements: 1997, steering St Luke's to winning Agency of the

Year; writing two books.

Honours and awards: FRSA; various international advertising tributes.

Professional organisations: Fellow, RSA; The Marketing Society.

Clubs: None.

Hates: Mediocrity.

Loves: Radical creative innovation.

Admires: My family.

Favourite ad: 'Tutankhamun', Benson & Hedges.

Film: The Godfather Parts I and II, Francis Ford Coppola.

Book: A Moveable Feast, Ernest Hemingway; Oades, Horace the Odes: new

translations by contemporary poets, JD McClatchy.

Music: Wish You Were Here, Pink Floyd.

Hotel: Taj Mahal, India.

The lowdown: Well known in the past for his blistering charm offensives,

Law is once again backing himself to rise, Phoenix-like, from the ashes

of St Luke's. You wouldn't want to bet against someone with his track

record but, according to some sources, Law's charm hasn't exactly won

over his new German partners.


Born: London, 2 April 1965.

Family: Juliet Lawson (wife); one son; one daughter.

Lives: Watford.

Education: Queens at Bushy; Liverpool University (Politics).

Current job: 1999, joint managing director, MediaCom. +44 (0)20 7874


Salary: Undisclosed.

Career highlights: 1991, planner, The Media Business; 1994, account

director, The Media Business; 1998, marketing director, MediaCom; 1999,

joint managing director, MediaCom.

Proudest achievements: Winning more than £300 million of new

business with MediaCom.

Honours and awards: MediaCom has been voted Media Agency of the Year by

both Campaign and Marketing.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Pretentious behaviour.

Loves: People who say it like it is.

Admires: It's a friend of mine, who nobody will have heard of.

Favourite ad: 'Points of view', The Guardian.

Film: It's a Wonderful Life, Frank Capra.

Book: Birdsong, Sebastian Faulks.

Music: Atmosphere, Joy Division.

Hotel: La Bobadia Granada, Spain.

The lowdown: His passion for MediaCom sometimes verges on the

pathological, lending Lawson more of the air of the media bullyboy than

he probably deserves.


Current job: Chairman and chief executive, Ogilvy & Mather Worldwide.

Details: Not supplied.

The lowdown: Lazarus' New York office is home to her toy frog

collection, but this cutesy foible belies her razor-sharp business

acumen. Hired from Clairol to work on O&M's haircare accounts in 1971,

she thought she'd stay two years.


Born: London, 11 May 1946.

Family: Albert and Alice Ellis-Leagas (parents); Angela Leagas (wife);

two-year-old daughter from second marriage; grown-up son and daughter

from first marriage; two cats.

Lives: Converted watermill in Kent.

Education: South East Essex High; Cantebury College (quit science degree

and blagged place on Pfizer's marketing and graduate progamme).

Current job: Chairman, Edge Ideas (an innovative, independent,

integrated agency).

Salary: A Seymour (plus or minus inflation depending on performance).

Career highlights: From Pfizer's youngest-ever brand manager (thanks to

a two-year head start) joined one-year-old Saatchi & Saatchi as former

planner; during six jet-propelled years progressed to managing director;

held position for three years while the coveted goal of number one was

achieved (by organic growth); aged 34, launched Leagas Delaney, taking

it from zero to top 20; launched Leagas Shafron Davis, a leader of the

third wave; as council member of IPA, worked on IPA Effectiveness Awards


Proudest achievements: Successfully creating Leagas Delaney without

outside backing and without stealing a single client or staffer from

Saatchis, yet without any contractual obligation not to (just naive

loyalty to Tim and the brothers).

Honours and awards: Still waiting.

Professional organisations: Non-executive director, Predictive Customer

Analytics consultancy.

Clubs: The Marketing Society; Marketing Council; Mensa; a few minor

dining clubs; too few gyms.

Hates: Hypocrisy; selfishness; coming second in pitches; black pudding.

Loves: My family; music; winning pitches; Christmas pudding.

Admires: Margaret Thatcher.

Favourite ad: 'Father's day', Chivas Regal.

Film: Amelie, Jean-Pierre Jeunet.

Book: The Road Less Travelled, M Scott Peck; Egon Ronay Guide ... hmm.

Music: Tough, because it's mood and place dependent: from Leonard

Bernstein to JS Bach, Stephen Sondheim to Steely Dan. If pushed for one

Desert Island Disc, The Pearl Fishers, Georges Bizet, or the current

most played, The Wheels on the Bus.

Hotel: I don't like hotels.

The lowdown: An early Saatchis hiring who tried to replicate the

brothers' 'can-do' approach with only varying degrees of success. An

eternal optimist but looking unlikely to fulfil the grandiose dreams he

once harboured.


Current job: Art director/

partner, Barker & Leeves Partnership. 07818 437338.

Details: Not supplied.

The lowdown: Leeves, one of the most decorated but reportedly work-shy

art directors of the 80s, had a sign, placed by a colleague on his BMP

office door. It read 'Paul Leeves is out' and on the flip-side it read

'Paul Leeves is out'.


Born: London, 26 July 1965.

Family: Hannah (wife); two children.

Lives: Finchley, London.

Education: UCS Hampstead; Pembroke College, Cambridge (BA Hons English


Current job: Managing director, Euro RSCG Wnek Gosper. +44 (0)20 7240


Career highlights: 1987, graduate trainee, Ogilvy & Mather; 1990,

account director; 1993-95, new-business director; 1996, board director,

Bates UK; 1998-2000, deputy managing director. Proudest achievement

Winning Argos and producing the subsequent Richard E Grant campaign.

Honours and awards: I was a Campaign Face to Watch.

Professional organisations: The Marketing Society.

Hates: Egotism.

Loves: My family; football; cinema; reading; holidays.

Admires: My wife.

Favourite ad: 'Swimmer', Levi's.

Film: Annie Hall, Woody Allen.

Book: Tender is the Night, F Scott Fitzgerald.

Music: Soundtrack to Cinema Paradiso, Ennio Morricone.

Hotel: Colombe d'Or, St Paul de Vence, Provence.

The lowdown: The affable Leigh is not only a magic account man and

admirable manager of people, but also good fun. Now has a real chance to

propel himself towards the top with his recent promotion.


Current job: Chairman, Royal Mail Group. +44 (0)20 7250 2888.

Details: Not supplied.

The lowdown: More famous for marrying Asda with its US parent Wal-Mart,

Leighton is a formidable, hands-on boss. Used to wear a name badge in

the Asda offices and harbours a penchant for morris dancing.


Born: Torquay, 4 May 1941.

Family: Frank and Josephine Levelle (parents); Elizabeth Barnes (wife);

James and Michael Levelle (sons)

Lives: London SW19.

Education: Queen Elizabeth's School Crediton; Queen Mary College London

(Aero Eng).

Current job: Chairman, BTAA.

Salary: £12,000.

Career highlights: 1964, trainee at Charles Hobson & Grey; 1967, trainee

producer, Michael Law Associates; 1969, producer, Gerry Poulson

Associates; 1970, managing director, Rose-Magwood Productions; 1972,

formed Picture Palace Productions; 1977, accepted invitation to head TV

department at CDP; 1982, film director, Beechurst Film Productions;

1998, director, The Mob Film Co; 2000, Madonna, Guy Ritchie et al attend

happy retirement party.

Proudest achievement: My sons; closely followed by my role in founding

the BTAA in 1975; a second director's Gold ('Kissinger', The Economist )

arriving, in the nick of time in 1997, 15 years after the first

('Rubick's cube', Hamlet).

Honours and awards: As a director: BTAA, two gold, three silver, five

Bronze; Cannes, five gold, two silver; one bronze; as a producer: D&AD,

three gold, one silver; BTAA, five gold, six silver, seven bronze.

Professional organisations: Governor, King's College School, Wimbledon.

Clubs: Royal Wimbledon Golf Club.

Hates: Assumptions; sloppy thinking; reluctance to face the truth; that

so much television advertising is now second rate.

Loves: Family; friends; honesty; accuracy; courage; good writing; plain

speaking; a good movie; food; wine; golf.

Admires: Alistair Cook; a great reporter and a useful ragtime piano


Favourite ad: 'Swimming pool', Benson & Hedges; 'wedding photographer',

Olympus; 'submarine', Condor.

Film: Some Like it Hot, Billy Wilder.

Book: Almost any one of Patrick O'Brian's Aubrey/Maturin novels.

Music: The Beatles; most 60s pop.

Hotel: St Simon, Paris.

Lowdown The man who persuaded former US secretary of state Henry

Kissinger to sit still during a shoot for an ad for The Economist has

the perfect mix of diplomacy and assertiveness for his role at the BTAA.


Current job: Chief executive, Publicis Groupe SA.

Details: Not supplied.

The lowdown: This exquisitely mannered and coiffeured Frenchman manages

to combine a ruthless attitude to the business in the past few difficult

years with a great charm.


Current job: Chief executive, five. +44 (0)20 7550 5555.

Details: Not supplied.

The lowdown: Lighting has had a tough job following in Dawn Airey's

footsteps, but her lower profile isn't necessarily a hindrance - the

station wants to promote itself, rather than its chief executive.


Born: Milan, 15 July 1960.

Family: Liane Lindner (wife); one son; one daughter.

Lives: London W4.

Education: Milan (Political Sciences).

Current job: Vice-chairman, Leo Burnett EMEA. +44 (0) 20 7591 9111.

Salary: Undisclosed.

Career highlights: 1983, assistant of Claude Bonnange at the Paris

headquarters of TBWA; 1985-87; managing director, TBWA Rome; 1987-90,

client service director TBWA Milan; 1990-94, founder, Transatlantic

Agency in Milan; 1994, merged the agency with Conquest (WPP Group) and

became worldwide president of Alfa Romeo; 1998, worldwide chief

executive, Conquest, which I managed through the transformation into Red

Cell in 2001; 2002, chief executive, D'Arcy EMEA.

Proudest achievements: 1994-98, Build Maxibon Nestle as one of the most

successful case histories in Italian FMCG; 2000-2001, transformed

conquest into Red Cell, including the acquisition of Berlin Cameron New

York; 2002-2003, built Fiat co-ordination centre, managed the Fiat

business globally.

Honours and awards: 1996, Advertising Man of the Year, Italy; 1998,

Media & Marketing Europe Top 40 under 40; 2002, Advertising Age Top 100

in world.

Professional organisations:

Clubs: Undiclosed.

Hates: Undisclosed.

Loves: After travelling five days in Europe - coming home.

Admires: Steven Spielberg.

Favourite ad: The Bartle Bogle Hegarty work for Levi's.

Film: A Small Good Thing (Short Cuts), Robert Altman.

Book: Magic Mountain, Thomas Mann.

Music: Goldberg Variations, JS Bach.

Hotel: The Green Turtle, Bahamas.

The lowdown: The Publicis Group's Mr Fiat is one of the industry's

doers. However, he also has a fiery temper, particularly when he feels

that those around him aren't pulling their weight.


Born: Boston, Lincolnshire, 16 February 1956.

Family: Married to Caroline; four children (two from a previous


Lives: London W14.

Education: St Andrews School, Turi, Kenya; Kingswood School, Bath;

Magdalene College, Cambridge (English).

Current job: Departing president, Lowe & Partners Worldwide. +44 (0)20

7584 5033.

Salary: Satisfactory, but with room for improvement.

Career highlights: 1982, account director, then client services

director, then joint managing director at Bartle Bogle Hegarty; 1994-99,

managing director, then chief executive, Lowe Howard-Spink.

Proudest achievements: Professionally, work on the Levi's account,

1984-91; privately, helping Peter Hamlyn set up the British Brain and

Spine Foundation.

Honours and awards: Undisclosed.

Professional organisations: Non-executive director, Press Red.

Clubs: Groucho; Soho House; Met Bar; Harry's Bar; Peak.

Hates: Politics and politicians (in advertising agencies).

Loves: My wife and children.

Admires: Nelson Mandela.

Favourite ad: 'Kipper', Lego (I was the account manager at TBWA,


Film: Don't Look Now, Nicolas Roeg.

Book: Catch 22, Joseph Heller.

Music: Waterloo Sunset, The Kinks.

Hotel: Peponi's, Lamu, Kenya.

The lowdown: Lindsay's good looks and affability belie a sharp business

brain, which saw him rise through the ranks at Lowe. After his shock

decision to step down, all eyes are on his next move.


Born: Beverley, Yorkshire, 10 February 1959.

Family: Brian and Joan Long (parents); Jenny Long (wife); two daughters.

Lives: Beaconsfield, Buckinghamshire.

Education: John Hampden School; Kingston Polytechnic (BA Hons Business


Current job: Chief executive, Euro RSCG Wnek Gosper. +44 (0) 20 7240


Salary: Above the minimum wage.

Career highlights: 1983-87, board account director at Lansdown Euro;

1987-94, board account director, then GAD, then client services director

at WCRS; 1994, managing director and partner at Butterfield Day Devito

Hockney; 1995, chief executive; 2002, chairman and chief executive.

Proudest achievement: 1994, leading the brand team at WCRS responsible

for the creation and launch of Orange; 1994-98, leading the turnaround

of what was Butterfield Day Devito Hockney - key to this was winning new

business (Mercedes-Benz, The Guardian) but also launching new

subsidiaries in related disciplines (in 1998, BDDH was the largest

independent communications group in the UK); 1998, negotiating the share

swap with Snyder Communications, which gave us membership of a global

network; 1999-present, continuing to have a distinctive and successful

agency within Havas.

Honours and awards: None.

Professional organisations: None.

Clubs: Home House; Fitness Exchange; Odyssey.

Hates: Pretension.

Loves: My daughters; the country; the sea; boating; travelling; skiing;


Admires: Anyone who works hard, cares for the people around them and is

capable of original thought.

Favourite ad: 'If', Harley Davidson.

Film: The Hairdresser's Husband, Patrice Leconte.

Book: Nostromo, Joseph Conrad.

Music: Have I Told You Lately, Van Morrisson.

Hotel: Four Seasons, Kuda Huraa.

The lowdown: Long has a lot of energy for a man in a desk job - a fact

attributable to his three-nights-a-week gym regime. He also has two

personal trainers - one in the centre of town and one near his house.


Born: Madrid, Spain, 20 January 1962.

Family: Married; three children.

Lives: London.

Education: Universidad Politecnica de Madrid (Civil Engineering).

Current job: Chief operating office EMEA, Initiative Media London Ltd.

+44 (0)20 7663 7000.

Salary: Undisclosed.

Career highlights: 1985-94, Lever Brothers Spain, among other jobs

marketing services manager Lever Spain and brand manager detergents;

1994-95, Initiative Media Lisbon, managing director; 1995-96, Initiative

Media Iberia, chief executive; 1996-99, Initiative Media, regional

director Latin America; 1999-2000, GDM (Prisa Group), managing director

development; 2000-present, Initiative Media, chief operating officer


Proudest achievements: Launch of Initiative Media in Latin America.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Lack of flexibility.

Loves: Scuba diving.

Admires: Undisclosed.

Favourite ad: 'World diversity', HSBC.

Film: I love Pedro Almodovar films.

Book: Don Quijote, Miguel De Cervantes.

Music: Undisclosed.

Hotel: Quinta da Marinha, Cascais Lisbon.

The lowdown: Related to the revered Spanish poet, Lorca is a patrician,

very polite, a nice guy, but fiercesomely smart and beneath it all a

real bruiser. 'He reminds me of Marlon Brando in On the Waterfront,' one

colleague comments.


Current job: Chairman, Lowe & Partners. +44 (0)20 7584 5033.

Details: Not supplied.

The lowdown: One of advertising's legends, Lowe was never afraid to

stand up for the work and has inspired and nurtured some of the

industry's great talents.


Born: Northampton, 27 January 1947.

Family: George and Mit Lowther (parents); Karen (wife); four children.

Lives: London SW10.

Education: Eton College; Keble College, Oxford (MA History).

Current job: Chairman, M&C Saatchi. +44 (0)20 7543 4500.

Salary: See Companies House.

Career highlights: 1977-95, Saatchi & Saatchi (1990-95, creative

director and deputy chairman); 2000, chairman, M&C Saatchi (founder,

creative director); 2002-03, executive producer, Prodigies.

Proudest achievement: Winning an Ivor Novello award for composing music

for Schweppes ads.

Honours and awards: 1979, ITV award, best cinema commercial; 1992, best

commercial of the year; three times best black-and-white press

advertisement, Campaign Press Awards; two times best poster of the year,

Campaign Poster Awards; three D&AD silver awards; three silver Lions and

a gold at Cannes; Ivor Novello award.

Professional organisations: Director, BTAA; trustee, Children in Crisis;


Clubs: Bluebird.

Hates: Form filling.

Loves: My family; an absurd house; writing music.

Admires: Anyone who does something that most sane people say cannot be


Favourite ad: Charles Saatchi's 'fly' ad.

Film: One Flew Over the Cuckoo's Nest, Milos Forman. Book The Great

Gatsby, F Scott Fitzgerald.

Music: Cello Suite No 1, JS Bach.

Hotel: Sebel Town House, Sydney (now deceased); Shutters, Santa Monica


The lowdown: Owner of a wry wit and a firm believer in the kind of

anarchic creativity that has long been a Saatchis hallmark. One of the

first senior executives to defect from Charlotte Street to join the

brothers' breakaway in 1995.


Current job: Chief executive, Delaney Lund Knox Warren & Partners. +44

(0)20 7836 3474.

Details: Not supplied.

The lowdown: Lund is fond of dropping classical references into everyday

speak and runs a happy and successful ship at DLKW.


Born: London, 2 October 1956.

Family: Jack and Constance (parents); Fiona (wife); three children.

Lives: South-west London.

Education: Charterhouse, Manchester (History).

Current job: Deputy chairman and global director in charge, J. Walter

Thompson. +44 (0)20 7656 7000.

Salary: Within IPA norms.

Career highlights: Monthly salary cheque.

Proudest achievement: Don't do pride in public.

Honours and awards: None.

Professional organisations: Board director, Sadler's Wells Theatre;

chairman, Sadler's Wells development board; board member, European

Association of Communication Agencies.

Clubs: None by choice.

Hates: Undisclosed.

Loves: A painting by Edward Burra.

Admires: Captain Oates.

Favourite ad: 'Ladder', Silk Cut.

Film: 8 1/2, Federico Fellini.

Book: The Leopard, Giuseppe Tomasi di Lampedusa.

Music: Catchy tunes heard in public places that you can't quite place.

Hotel: Villa Garden, Naples.

The lowdown: From his extravagant spectacles to his curiously

old-fashioned suits, MacAuslan is the JWT account man from Central



Current job: Director, Broadcast Ad Clearance Centre. +44 (0)20 7843


Details: Not supplied.

The lowdown: With his brief to clear ads before they are screened,

MacClean is one of the most influential figures in UK media. A classic

firm-but-fair operator.


Born: Oxford, 13 March 1967.

Family: Sarah Whitmore (wife); three children.

Lives: London SW16.

Education: Dragon School; St Edward's School, Oxford; University of

Kent, Canterbury (English & American Literature).

Current job: Managing partner, Rainey Kelly Campbell Roalfe/Y&R. +44

(0)20 7404 2700.

Salary: Undisclosed.

Career highlights: 1990, joined DMB&B as a graduate trainee; 1993-1997,

Lowe Howard-Spink, worked on Vauxhall, part of the team which won Golds

at Cannes and Campaign Press for Tigra and Drink Drive Outdoor

campaigns;1997-2000, Publicis board account director on Coca-Cola

(relaunched brand in Russia, Paul Weiland directed TV campaign); 1999,

head of account management; 2000-present, RKCR/Y&R, working on accounts

including Virgin Mobile, News International, Lloyds TSB, Schweppes.

Proudest achievement: Working with a group of incredibly talented people

(both agency and clients); two TV silvers at Cannes for The Times;

continually outstanding work for Virgin Mobile and the return of the

black horse for Lloyds TSB.

Honours and awards: See above.

Professional organisations: IPA.

Clubs: Following Groucho Marx's mantra ...

Hates: Pomposity; deviousness; people who don't appreciate how special

our industry is.

Loves: Some would say lunch; actually, gadgets; films; watching sport.

Admires: Frank Lowe.

Favourite ad: 'Red shoes', Stella Artois; 'hippos', Landrover.

Film: Get Carter, Mike Hodges.

Book: Little Dorrit, Charles Dickens.

Music: Not one, but a big fan of jazz and Frank Sinatra.

Hotel: Blakes, Amsterdam.

The lowdown: Having rejected the thespian life, MacDonald's passions are

theatre, literature and film. Known as an occasional but woeful tennis

player and charity cricketer.


Current job: Director of marketing services, British Telecoms. +44 (0)20

7356 5000.

Details: Not supplied.

The lowdown: MacKenzie is famed for her flaming tresses as well as her

ability to juggle BT's £97 million adspend. Aspires to BT's brand

values - trustworthy, helpful, inspiring and straightforward.


Current job: Chairman and chief executive, talkSPORT. +44 (0)20 7959


Details: Not supplied.

The lowdown: MacKenzie's temperamental management style may well be more

famous than his achievements. However, none can doubt his ability to

grasp an opportunity.


Born: Singapore, 29 August 1961.

Family: Donald (father); Wendy (partner); one daughter.

Lives: Primrose Hill, London.

Education: Fettes College; Scholarship to Christ's College.

Current job: Joint chief executive, M&C Saatchi. +44 (0)20 7543 4500.

Salary: Sufficient.

Career highlights: 1983, joined Saatchi & Saatchi as trainee account

executive, worked on the Silk Cut campaign (and stayed working on it for

the next twenty years); 1986, appointed to the board; 1987, account

director on the Conservative Party election campaign (and subsequently

the 1992 election campaign); 1988, group account director responsible

for British Airways, Toyota, Gallaher, Mars, Conservative Party; 1993;

joint managing director; 1995, left to start M&C Saatchi.

Proudest achievement: Helping create the only privately owned top-20

agency in the UK, without the help of a multinational.

Honours and awards: None.

Professional organisations: None.

Clubs: None.

Hates: Losing.

Loves: Winning.

Admires: Nick Hurrell.

Favourite ad: The first Silk Cut ad.

Film: Brief Encounter, David Lean.

Book: Embers, Sandor Marai.

Music: Astral Weeks, Van Morrison.

Hotel: Amanpuri, Phuket.

The lowdown: Dashing good looks have helped to turn MacLennan into an

advertising industry poster pin-up boy. Described as a polished and

considered adman and an advertising purist, his name is synonymous with

the Saatchis 'can-do' philosophy. He also possesses a talent for

thinking on his feet an account man would be proud of.


Current job: President and chief executive, J. Walter Thompson. +44

(0)20 7656 7000

Details: Not supplied.

The lowdown: Austrian Madel has scant client leverage, which is normally

a prerequisite for getting the top job. However, he is highly rated and

possesses buckets of agency experience.


Current job: Director of marketing,London 2012. +44 (0) 20 7093 5000.

Details: Not supplied.

The lowdown: It seems like a natural progression for the man who helped

launch Go to defect to its biggest rival. Coming to terms with easyJet's

advertising, the antithesis of Go's, must have been an interesting

hurdle - eased only by the small fortune he picked up.


Born: London, 8 March 1960.

Family: Madeleine Hazard (wife); two children.

Lives: Chiswick, London.

Education: Uppingham School; London School of Economics.

Current job: Chief operating officer, BLM Group. +44 (0)20 7437 1317.

Salary: See Companies House.

Career highlights: 1982, joined Saatchi & Saatchi in the media

department (key clients were Gillette, Reckitt & Colman, Allied

Breweries, Vodafone); 1989, appointed to agency board; 1990, left to be

a founding director of Cowan Kemsley Taylor; 1992, helped form Booth

Lockett Makin, then a fledgling start-up, now a communications group

with five operating companies, 90 staff, more than 50 clients and annual

income in excess of £7 million a year.

Proudest achievement: Starting BLM and remaining independent; writing an

IPA Effectiveness Paper that won three awards in 2002.

Honours and awards: See above.

Professional organisations: None.

Clubs: Colony Rooms Club; MCC; the Carnegie Club; the Riverside Club;

the Cucumber Club.

Hates: Overcooked vegetables; advertising recessions.

Loves: Most sport (apart from tennis); skiing; scuba diving; cooking;

music; travel; family.

Admires: Parents.

Favourite ad: 'Face', British Airways.

Film: The Philadelphia Story, George Cukor.

Book: Modern Manners: An Etiquette Book for Rude People, PJ O'Rourke.

Music: Koln Concert, Keith Jarrett.

Hotel: Skibo Castle, Sutherland.

The lowdown: The brains behind BLM, Makin is the quietest and least

flashy of the trio, with an intellectual intensity that keeps the agency

on course.


Born: Undisclosed.

Family: Jane (partner); one son; numerous cats and dogs.

Lives: Cobham , Surrey.

Education: Portsmouth University (BA Business Studies).

Current job: Chief executive, UK and Northern Europe, JCDecaux. +44

(0)20 7298 8000.

Salary: Undisclosed.

Career highlights: Chief executive, Europe, Viacom Outdoor; various

client-side roles in the coffee industry for Jacobs Suchard and Tchibo

Coffee International.

Proudest achievements: Undisclosed.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: The quietly slick Male is one of the new breed of poster

people, bringing a considered intelligence and clear passion to bear on

what was for too long a disorganised medium.


Born: London, 26 January 1957.

Family: Gerald and Marie (parents); Sarah Wilton (wife); three sons.

Lives: Putney, London.

Education: Wimbledon College; St Catherine's College, Oxford (French &


Current job: Chief executive, Manning Gottlieb OMD. +44 (0)20 7470 5300.

Salary: See Companies House

Career highlights: 1980-90, Chris Ingram Associates, part of a team that

grew a small company into a big one through relentless client service

and new-business acquisition, went from trainee TV buyer to board

director in six years; 1990-present, Manning Gottlieb OMD (formerly

Manning Gottlieb Media), from zero to £300 million since

inception; helped (hopefully) to redefine the role of media in the

advertising process; winning and retaining some of the most high-profile

brands in the business; producing work that helps build brands and

business; only having two jobs in 23 years.

Proudest achievement: Creating a great company within an outstanding

network; beginning with nothing and generating £300 million

turnover organically; building a team that compares well with anyone's;

continuing to make a difference to our clients.

Honours and awards: Still working on this aspect of my CV.

Professional organisations: No time, sorry.

Clubs: Fulham FC; Riverside Chiswick.

Hates: Mediocrity in anything; losing.

Loves: Intelligence and ideas in anything; winning.

Admires: Simon Clemmow.

Favourite ad: 'Crosstown traffic', Wrangler, 1989.

Film: Anything French, deep, dark and virtually incomprehensible.

Book: Anything by Emile Zola; Michelin French Road Atlas.

Music: The Coral; Super Furry Animals; The Flaming Lips.

Hotel: Hotel Arts, Barcelona; Chateau de Chissay, Chissay-en-Touraine,


The lowdown: Quietly intelligent and civilised, Francophile Manning is

the antithesis of the modern media buyer. May also be found behind the

counter at his brother's farm shop.


Current job: Chief executive, Capital Radio. +44 (0)20 7766 6000

Details: Not supplied.

The lowdown: A wily former TV airtime salesman, whose sometimes grumpy

manner hides warmth and charm. No relation to Terry Mansfield.


Born: Walthamstow, 3 November 1938.

Family: Helen Mansfield (wife); two daughters; three grandchildren.

Lives: Hertfordshire; London.

Education: University of life.

Current job: Director and vice-president, The Hearst Corporation. +44

(0)20 7439 5000. Salary I no longer get luncheon vouchers.

Career highlights: Being the very first non-American to be appointed to

the Hearst board for 100 years.

Proudest achievements: Being responsible for the erection of the statue

in Grosvenor Square in memory of the young pilots who died in the Second

World War, the first statue funded by a US corporation.

Honours and awards: CBE.

Professional organisations: Advertising Association; Marketing Society;

trustee, NewstrAid Benevolent Society; trustee, United World College (St

Donat's Castle); council member, Action Research; PPA (1995,

chairman);The Worshipful Company of Stationers' and Newspaper Makers;

chairman, Board of Trustees, Victim Support.

Clubs: Undisclosed.

Hates: E-mails; spreadsheets.

Loves: Ideas.

Admires: Nelson Mandela.

Favourite ad: 'Clunk click every trip', Department of Transport.

Film: Citizen Kane, Orson Welles.

Book: Good Housekeeping recipe book.

Music: Fifth Symphony, Ludwig van Beethoven.

Hotel: Plaza Athenee, New York.

The lowdown: An old-school publisher risen through the ranks; known as

'Wingco' to his staff.


Current job: Chairman and chief executive, French Connection Group. +44

(0)20 7399 7600.

Details: Not supplied.

The lowdown: The man who trusted TBWA\London to rebrand French

Connection as fcuk is laughing all the way to the bank. However, he's

also the most likely client to be stepping up before the ITC over

complaints about the ads he's bought.


Born: Leicester, 3 May 1953.

Family: Derek and Margaret Marquis (parents); Nicky Horner (wife); two

daughters; one son. Lives London and Cornwall.

Education: Lancing College, Sussex; Peterhouse, Cambridge (MA History).

Current job: Chairman, ZenithOptimedia UK. +44 (0)20 7224 8500.

Salary: Undisclosed.

Career highlights: 1975, trainee media buyer at Benton & Bowles; media

manager at Allen Brady Marsh; media director and later managing director

at Burkitt Weinreich Bryant; 1993, editorial director, Marketing

magazine and five other business titles at Haymarket Publishing; 1998,

managing director, Zenith Media; 2001, chief executive; 2003, chairman.

Proudest achievement: Completing the Three Peaks Challenge for charity.

Honours and awards: None.

Professional organisations: FIPA; Marketing Society; chairman, Media

Circle; non-executive chairman, Consolidated Communications.

Clubs: Thirty Club; Marketing Group of Great Britain; St Enodoc golf


Hates: Lateness; mobile phone abuse.

Loves: Scotland; black Labradors; history; golf; birds.

Admires: St Francis of Assissi; David Attenborough.

Favourite ad: 'Gertcha', Courage Best.

Film: 2001: A Space Odyssey, Stanley Kubrick.

Book: The Charm of Birds, Lord Grey.

Music: Nocturnes, Frederic Chopin; Blonde on Blonde, Bob Dylan.

Hotel: Caruso Belvadere, Ravello, Italy.

The lowdown: A keen golfer and bird-watching nut whose laid-back style

conceals a naughty-schoolboy sense of mischief.


Born: Sheffield, 11 September 1956.

Family: Karen (wife).

Lives: Essex and London.

Education: Ecclesfield; Bradford University (Business Studies).

Current job: Category director, Britvic Soft Drinks. +44 (0)1245 261871.

Salary: Good value for money.

Career highlights: 1975, Unilever trainee; 1992, Vileda LP, managing

director; 1994, HP Foods, marketing director; 1997, marketing director,


Proudest achievements: Helping Britvic grow for six years; making

Robinsons a top-ten grocery brand; winning Best Global Soft Drinks

campaign at Cannes (Tango); launching J20 and Fruit Shoot.

Honours and awards: FCIM; FISP; FRSA; Chartered Marketor.

Professional organisations: Chartered Institute of Marketing (hon

president, Essex); Marketing Society (chairman, FMCG group); ISBA

(chairman, executive committee); Institute of Sales Promotion

(director); Worshipful Company of Marketors; Member of the Governmental

Advisory Committee on Advertising.

Clubs: Carlton Club; Solus Club; Malt Whiskey Society; Wine Society;

International Junior Chamber of Commerce Senate; Yorkshire Society;

Marketing Group of Great Britain.

Hates: Middle-lane motorway drivers.

Loves: Travel (50+ countries so far); fine wine.

Admires: Nelson Mandela.

Favourite ad: 'The plague', Stella Artois.

Film: Zulu, Cy Endfield.

Book: Wine, Andre Domine.

Music: Canon in D, Johann Pachelbel.

Hotel: Table Bay, Cape Town, South Africa.

The lowdown: Marsden is one client who loves the limelight and the

attention he receives from agencies. His love of the advertising

industry is apparent in the work he hs bought in the past for Tango.


Born: 26 August 1964.

Family: David Jeffs (husband); two sons.

Lives: Wimbledon, London.

Education: Reading University (Italian & French).

Current job: Editor, Campaign. +44 (0)20 8267 4683.

Salary: No comment.

Career highlights: Only one that matters - getting this job.

Proudest achievements: Birth of my sons; no-one important daring to miss

Campaign on a Thursday morning.

Honours and awards: We are too busy running awards to enter them.

Professional organisations: WACL.

Clubs: Undisclosed.

Hates: 4pm on a Wednesday and no front-page lead; writs.

Loves: Sunday mornings drinking tea with my husband and children in bed;

Radio 4; running; cooking; reading; writing.

Admires: My mother; Jeremy Bullmore; far too many people in the business

to list.

Favourite ad: 'Points of view', The Guardian; every single one in


Film: Don't Look Now, Nicolas Roeg; Blow-Up, Michelangelo Antonioni.

Book: Jude the Obscure, Thomas Hardy.

Music: Teenage Kicks, The Undertones; Ribbon in the Sky, Stevie Wonder;

Koln Concert, Keith Jarrett.

Hotel: Torre di Bellosguardo, Florence.

The lowdown: Multitasker supreme, Marshall juggles nappy-changing with

editing and hardcore networking for Campaign. Author of Pocket

Advertising for The Economist and Daily Telegraph advertising columnist.

Extremely well connected in Sunday tabloid newspaper circles.


Current job: Chief executive, MediaVest UK. +44 (0)20 7751 1661.

Details: Not supplied.

The lowdown: Marshall's hard-nosed media credentials, respect from the

industry and fully-paid-up membership of the Chelsea mafia belie a love

of jazz, painting (others' and his own), motorbikes and fine wines. He's

also possibly one of the most quoted men in media by virtue of the fact

that he's sweated over the twists and turns of media legislation as head

of the IPA's media futures group.


Born: 23 July 1957.

Family: Married to the daughter of former Tesco chairman, Lord McLaurin

of Knebworth.

Lives: Undisclosed.

Current job: Director, Tesco. +44 (0)1992 632222.

Salary: £1.56 million (according to the company's annual report,

May 2003).

Career highlights: Undisclosed.

Proudest achievements: Undisclosed.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

The lowdown: Mason is a marketing showman - you've only got to see him

at an industry event to clock his well-honed presentation skills. The

man behind Tesco's loyalty schemes (and arguably, therefore, the

industry's obsession over what consumers put in their basket).


Born: Surrey, 17 May 1948.

Family: Married; two grown-up children.

Lives: Buckinghamshire; Sussex.

Education: Undisclosed.

Current job: Chairman, Audit Bureau of Circulations. +44 (0)1442 870800.

Salary: Undisclosed.

Career highlights: Originally in brand management with Lyons and then

Cadbury Schweppes. Worked on main drinks brands and then with the food

division of Cadbury's in marketing and sales management roles; 1986,

moved to Argos retail group as marketing manager; 1991, promoted to

director; 1998, made chief executive of the loyalty and incentive arm;

1999, left Argos and set up own business, Chiltern House Associates.

Proudest achievements: Being part of the team that took Argos from being

a small subsidiary of BAT to being a leading national retailer listed in

the FTSE 100.

Honours and awards: None.

Professional organisations: The Marketing Society (past chairman);

non-executive director and consultant to a number of organisations;

non-executive chairman of group of government agencies within DfT.

Clubs: None.

Hates: Sloppiness; lateness.

Loves: Professionalism.

Admires: Sir Martin Sorrell - ruthless but good.

Favourite ad: The Hamlet ads - enduring humour and brand building.

Film: El Cid, Anthony Mann.

Book: Economics, Fredric Benham (a 1960 school text book and the best

introduction to business I have seen).

Music: Agnus Dei, from Requiem, Gabriel Faure.

Hotel: La Tamarissiere, France.

The lowdown: An unashamed advocate of MBAs in today's harsher marketing

environment, Mayhead has an amalgam of experience that makes him in

great demand as a non-executive director.


Born: Dundee, 17 March 1951.

Family: Ron and Edith McArthur (parents), three daughters.

Lives: Barbican, London.

Education: Scruffy Scottish Comprehensive; Glasgow University (Maths &

Theoretical Physics).

Current job: Chief executive, Radio Advertising Bureau. +44 (0)20 7306


Salary: Not enough to support my three daughters.

Career highlights: Marketing for Procter & Gamble, Campbells Soups,

Scottish & Newcastle; working at Hall Advertising, Saatchi & Saatchi,

Leagas Delaney and Baillie Marshall; working at Radio Clyde.

Proudest achievements: RAB.

Honours and awards: OBE; cycling proficiency badge.

Professional organisations: Non-executive director, Sanctuary Group and

IMD; The Marketing Society; Account Planning Group.

Clubs: Thirty Club; Solus Club; Holmes Place.

Hates: Hypocrisy.

Loves: Fun.

Admires: I'd say Jeremy Bullmore, but I know it would only embarrass


Favourite ad: 'Daft Jam' from the Phirrips series.

Film: So I Married an Axe Murderer, Thomas Schlamme.

Book: How the Scots Invented the Modern World, Arthur Herman.

Music: The complete works of Frank Zappa (all 68 CDs).

Hotel: Sunset Marquis, West Hollywood.

The lowdown: The man who gave radio a profile, McArthur is a polymath

with a thirst for knowledge, an OBE and an all-round nice guy. Then

again, he's also a massive Frank Zappa and Captain Beefheart fan.


Born: Nairobi, 17 November 1958

Family: William and Juliet McAteer (parents); Claire (wife); three


Lives: Edinburgh.

Education: St Andrews School, Kenya; Dollar Academy, Scotland;

University of Leeds (LLB Hons); Barrister at Law, Grays Inn, London.

Current job: Managing director, The Union. +44 (0)131 625 6000.

Salary: Undisclosed.

Career highlights: 1982-1984, Barrister at Law, London; 1984, joined

Saatchi & Saatchi as a trainee account executive; 1986, account

director; 1988, group account director; 1990, board director, working on

accounts including BT and British Airways; 1992, wanted to return to

Scotland, so joined Faulds Advertising as board director and client

services director, and was part of a team that helped build the agency

from turnover of £10 million to more than £35 million in

three years; 1996-present, set up The Union, building it in six years to

a top-three Scottish agency; 2000, started direct marketing company,

Only U; 2001, set up Union Leeds.

Proudest achievements: Building up The Union to where it is today;

conceiving and developing the name and identity for Intelligent Finance,

Halifax's internet bank; writing the creative brief for BT's 'keep

talking' ad; managing Scottish Labour's ad campaign in 1999.

Honours and awards: Scottish IPA Effectiveness award for Standard Life


Professional organisations: Chairman, Scottish IPA; governor,

Cargilfield Preparatory School, Edinburgh.

Clubs: None.

Hates: Advertising, media and commercials production people with

inflated egos.

Loves: My family; the Seychelles (I am half Seychellois); Scotland;

Glasgow Celtic FC.

Admires: My parents; Donald Dewar, who cared about Scotland; David

Kershaw, who taught me how this business works.

Favourite ad: 'Face', British Airways; 'swimming pool', Benson & Hedges.

Film: Fried Green Tomatoes at the Whistlestop Cafe, John Avnet; The

Blues Brothers, John Landis; Braveheart, Mel Gibson; American Graffitti,

George Lucas.

Book: Lord of the Rings, JRR Tolkien; Where the Suckers Moon, Randall


Music: Fields of Athenry, Pete St John; Nothing Compares to You, Sinead


Hotel: My parents' house on Mahe, The Seychelles; Gleneagles.

The lowdown: A strong advocate of the power of Scottish agencies, not

just the one he works for, McAteer once had to cope with a stampede of

women at the agency, attracted by a model starring in one of its



Born: Bangalore, India.

Family: Colleen and Arthur McCall (parents); Peter Frawley (husband);

two sons; one daughter.

Lives: Berkhamsted, Hertfordshire.

Education: Schools in India, Derbyshire; University of Kent, Canterbury;

University of London (PGCE); University of London (MA Politics).

Current job: Managing director, Guardian Newspapers. +44 (0)20 7278


Salary: See Companies House.

Career highlights: Started as a secondary school teacher of history and

politics before working as a risk analyst at Costain for two years;

1986, joined The Guardian and worked in planning, marketing and sales

before moving into general management; 1993, headed the display

advertisment department when The Guardian bought The Observer and

successfully merged the sales teams; 1994, Winning Media Week's Sales

Team of the Year; 1995, appointed to The Guardian Newspapers board as

advertisment director; 1997, promoted to commercial director with

additional responsibility for digital activity; 1999, launched Guardian

Unlimited, which is the number-one newspaper website in the UK and has

won more than 35 awards for commercial, editorial and technical

excellence; 1999, also appointed deputy managing director; 2000,

appointed to the Guardian Media Group board, when I took over the

managing director role.

Proudest achievements: Appointment as managing director of two of the

most influential papers in the UK and the only editorially independent

newspapers in this country and among the few in the world.

Honours and awards: The Guardian has won Newspaper of the Year three

times in the last five years; Guardian Unlimited has won more than 35

awards since launch; The Observer has won awards for the originality and

quality of its magazines.

Professional organisations: Marketing Group of Great Britain; WACL;

non-executive director, New Look; trustee, Tools for Schools.

Clubs: Soho House; Blakes 7.

Hates: Undisclosed.

Loves: Music; reading; travelling; family.

Admires: Nelson Mandela.

Favourite ad: Anything that uses press creatively; Boddingtons;

Volkswagen; First Direct.

Film: The Philadelphia Story, George Cukor.

Book: Favourite changes every year.

Music: Too varied and many to mention.

Hotel: Soneva Fushi, Maldives.

The lowdown: The Joan Bakewell of the media industry, another in the

tradition of smart, driven and beautifully groomed saleswomen at The

Guardian, now consummately coping with combining one of the most

prominent jobs in newspaper publishing with being a mother of three.


Born: Oxford, 2 December 1953.

Family: Caroline McCloskey (wife); one son; two daughters.

Lives: Buckinghamshire.

Education: Aylesbury College; London School of Economics; Ashridge

Management College/City University.

Current job: 1999, managing partner, OMD UK, responsible for running

agency and all non-TV buying. +44 (0)20 7893 4893.

Salary: Undisclosed.

Career highlights: Joined BMP as graduate trainee working in the

full-service agency until helping set up BMP Optimum and, ultimately,

OMD; responsible for media on, among others, Renault Cars, launch of C4,

Greater London Council anti-abolition, Warner Music, Labour Party

accounts and Boots media centralisation; 1984, promoted to full BMP

board director; 1992, completed MBA; worked on Labour elections

campaigns with BMP (1997) and TBWA (2001); currently working with HMV,

Peugeot-Citroen and Express Newspapers.

Proudest achievements: Being part of team that built up BMP and OMD UK's

media business. Contributing to both successful advertising and media

solutions and winning IPA Ad Effectiveness and media awards on variety

of accounts and campaigns; named as Campaign's Top Media Buyer in 2002.

Honours and awards: Undisclosed.

Professional organisations: Member, MBA Alumina; fellow, IPA.

Clubs: None.

Hates: Undisclosed.

Loves: Music generally, guitars specifically; books; my family (not in

that order); Tottenham Hotspur FC when they win.

Admires: Humility; humanity.

Favourite ad: 'Points of view', The Guardian.

Film: Lawrence of Arabia, David Lean.

Book: Mason & Dixon,Thomas Pynchon.

Music: 60s and 70s rock; pop; jazz; blues.

Hotel: Undisclosed.

The lowdown: A grizzled media veteran, the low-key McCloskey prefers to

charm and persuade rather than beat the best prices out of media owners.


Current job: Group communications director, WPP. +44 (0)20 7408 2204.

Details: Not supplied.

The lowdown: A background as a financial journalist makes her an ideal

link between WPP and the press. Understands what reporters need and when

they need it. Never tries to overprotect her workaholic boss, Sir Martin

Sorrell, from the media.


Born: Southport, 22 April 1970.

Family: Zina and Gerald McGuiness (parents); Isabella (wife); twin


Lives: Harpenden, Hertfordshire.

Education: Nicholas Breakspear RC School; University of Salford (English

& History).

Current job: Chief executive, TBWA\London. +44 (0)20 7573 6666.

Salary: See Companies House.

Career highlights: J. Walter Thompson graduate trainee; account director

within two years; group account director, M&C Saatchi, Sydney; managing

director, TBWA; chief executive aged 32.

Proudest achievement: Helping double the size of M&C Saatchi, Sydney in

two years.

Honours and awards: Part of teams which have won all major creative


Professional organisations: Marketing Society; NSPCC; The Labour Party.

Clubs: Home House; The Union; Teatro.

Hates: Pessimists.

Loves: Honesty.

Admires: Aneurin Bevan.

Favourite ad: 'Face', British Airways.

Film: One Flew Over the Cuckoo's Nest, Milos Forman.

Book: The Great Gatsby, F Scott Fitzgerald.

Hotel: Not supplied.

The lowdown: Behind a cuddly front lies one of adland's most ruthless

operators. McGuinness' charm is genuine, but it takes more than that to

become TBWA chief executive at the age of 32.


Born: London, 14 March 1966

Family: James and Mary McLeod (parents); Rachel Walker (wife); two sons.

Lives: London; Suffolk.

Education: Alleyn's School, Dulwich; Bristol Polytechnic; Hounslow

Copywriting Course.

Current job: Creative partner, Fallon London. +44 (0)207 494 9120

Salary: Undisclosed.

Career highlights: Starting the Marmite 'love/hate' campaign; the

Volkswagen Passat obsessio