THE A LIST: Part 8 of 11


Born: Aldershot, Military Hospital, 1 February 1953.

Family: Anne Sabine-Pasley and John Melsom (parents); Melanie (wife);

one son; two daughters.

Lives: Near Hungerford, Berkshire.

Education: Uppingham, Rutland.

Current job: Senior partner, Agency Insight. +44 (0)1488 669000.

Salary: No salary taken - profits split among partners.

Career highlights: 1974-1985, J. Walter Thompson, worked as account man

(five years) and then copywriter (six years) on Rowntree, Bowater Scott,

Shell, Oxo, RAF officer recruitment, Colmans and many more; 1978-79,

wrote, directed and appeared in Channel 4, a comedy review, first at

Edinburgh Festival and then as a part of Best of the Fringe season at

Duke of York's Theatre, London; 1981, wrote Are You There Moriarty?, a

book about party games; 1985-92, founding director, BMP Business;1992,

consultant marketing director to Energis for the launch period and

beyond; 1994, founded Agency Insight.

Proudest achievements: Hovis, Norwich Union, Halifax, Tango, Vodafone,

Bell's whisky, Pimms, Gordon's all achieving market and/or creative

success as a direct result of Agency Insight placing the business;

persuading the producers of the James Bond films to allow me to have

their regional premieres in 12 cities for five films, thus raising more

than £600,000 for cot death charity; setting up The Diageo

Scholarship in 2003, whereby young and talented creatives get their

first job in advertising; appearing on the West End stage.

Honours and awards: Festival Fringe First for Channel 4; £5 from

Ivan Pollard when he lost a bet; many Arrows and Lions in silver and

bronze, but never once a gold (luv).

Professional organisations: The Marketing Society, The Marketing

Committee for The Royal Marsden Hospital; IPA CAP committee.

Clubs: MCC.

Hates: The M4; bad manners in business; microwaves; golf.

Loves: Cricket; rugby; tennis; theatre.

Admires: Ian Botham (as a cricketer).

Favourite ad: 'Martians', Smash.

Film: The Great Escape, John Sturges.

Book: Great Expectations, Charles Dickens.

Music: Cello Concerto, Edward Elgar.

Hotel: Petite St Vincent (name of both the island and the hotel).

The lowdown: It takes a while to get to know Melsom, but it's well worth

the effort. An old-fashioned gent, he's extremely kind natured and



Current job: UK chief executive, Media Planning Group. +44 (0)20 7393


Details: Not supplied.

The lowdown: A streetwise, fast-talking media man. The cousin of Carat's

Mark Craze.


Born: New York City, 8 January 1927.

Family: Sandra Meyer (wife); one daughter, an economist and fellow at

Nuffield College, Oxford; one son, an entrepreneur and banker in New

York City.

Lives: New York City, USA.

Education: Cornell University (BSc Hons Economics).

Current job: 1970, named chairman and chief executive, chairman and

president of Grey Global Group. +001 (0) 212 546 2000.

Salary: An appropriate one.

Career highlights: 1956, joined the agency as a account executive and

set about developing the agency's capabilitys in packaged goods

advertising; 1972, I had become chairman and chief executive and

developed Grey from its sole focus as an advertising agency to a group

of global companies with leadership positions in direct marketing,

public relations, sales promotion, healthcare marketing, youth and

entertainment advertising, Hispanic Grey expanded from its US base to 90

countries around the world.

Proudest achievements: My children, of course.

Honours and awards: A number of awards throughout my career but I'm not

one to brag.

Professional organisations: Public companies, director of Ethan Allen

and Harman International Industries; public service, trustee of Solomon

R Guggenheim Museum; The New York University Medical Centre; The Film

Society of Lincoln Centre.

Clubs: Too many to list; more than I can afford.

Hates: Ignorance.

Loves: Creativity.

Admires: Winston Churchill.

Favourite ad: 'Pride', The U.S Post Office, Grey Worldwide/New York.

Film: The Third Man, Carol Reed.

Book: Everything Philip Roth has written.

Music: On the Town, Leonard Bernstein.

Hotel: The Connaught, London.

The lowdown: A global advertising institution. Now in his 76th year but

showing no signs of handing over the helm at Grey. Famous for his

ascerbic humour, iron-fisted control of Grey and dodging the

'retirement' question.


Current job: Managing partner, Michaelides & Bednash. +44 (0)20 7468


Details: Not supplied.

The lowdown: One of the first media strategists (a description that he

hates) and still one of the best nurturers of the discipline. Like his

M&B partner Graham Bednash, an avid table football fan.


Born: 5 December 1955 (this is a state secret, so I'll have to kill you

if you print it).

Family: Married; two children.

Lives: Cheshire.

Educated Bristol University (Modern Languages); INSEAD (MBA).

Current job: Head of planning, Cheetham Bell JWT. +44 (0)161 832 8884.

Salary: Another state secret.

Career highlights: Five years in the diplomatic service followed by

nearly 20 as a planner; part of team which created Nicole and Papa for

Renault at Publicis; helped launch Huggies across Europe for Kimberly

Clark at Ogilvy & Mather; successful three-year spell as new-business

director for O&M, followed by two years as head of planning; moved north

to become part of the team that built Cheetham Bell into one of the most

creative and effective agencies outside London, resulting in it being

snapped up by JWT; currently chairman and convenor of judges for IPA

Area Awards.

Proudest achievement: Big results - Renault virtually doubled its market

share with Nicole and Papa, and at Cheetham Bell JWT we regularly work

miracles for people with modest budgets but big aspirations.

Honours and awards: Clutch of IPA Effectiveness Awards; named Marketeer

Planner of the Year in 2001 and 2002.

Professional organisations: Non-executive director BWD Securities.

Clubs: WACL; West Ham United FC (oh dear).

Loves: Being with my children; shopping; floating in a swimming pool;


Hates: Not supplied.

Admires: Jeremy Bullmore; John Webster.

Favourite ad: Ones that really make a difference, such as 'full stop',

NSPCC, or 'chuck out your chintz', Ikea.

Film: None.

Book: A Month in the Country, James Lloyd Carr.

Music: Heartfelt soul, baby.

Hotel: Porth Tocyn, Abersoch, North Wales - they're all mad but the

result is fantastic.

The lowdown: The bubbly Michel, who is widely recognised as one of the

industry's top planning directors, showed great loyalty to O&M by

commuting to its London office from her new home in Cheshire for six

months before she left to take the job at Cheetham Bell.


Born: Leeds, 9 September 1967.

Family: Susan Mildenhall and Brian Peate (mum and step-dad); Charles

Bell (my gorgeous better half).

Lives: The Ice House, Islington, London.

Education: John Smeaton High School, Leeds; The Metropolitan University

of Manchester (Man Poly to you and me).

Current job: Joint managing director, TBWA\London. +44 (0)20 7573 6666.

Salary: Not enough to feed my Oswald Boateng habit.

Career highlights: 1990, graduate trainee, McCann-Erickson, working on

Birds Eye Walls and Gold Blend; 1993, moved to Bartle Bogle Hegarty to

work on Audi, Coca-Cola and Alfred Dunhill; 1996, Lowe Howard-Spink,

account director on Smirnoff globally; 1997, promoted to board; 1998,

took on the Vauxhall account; 2000, HHCL & Partners, head of account

management; 2001, TBWA, managing partner; 2002; promoted to joint

managing director - a job I love more than I ever thought possible.

Proudest achievements: Getting a place on McCann's graduate training

programme; being promoted to joint managing director at TBWA.

Honours and awards: Lots. My award-winning accounts include Audi,

Coca-Cola, Smirnoff, The Sun, five.

Professional organisations: Co-chair, IPA ethnic diversity programme.

Clubs: Home House; Soho House; Century; Shadow Lounge; Third Space; my

mum's dining table.

Hates: Flakey admen (and women).

Loves: The voice of Whitney Houston.

Admires: Charlie, my partner; followed closely by Madonna.

Favourite ad: 'Face', British Airways - the ad that first attracted me

to the industry. Since then, I'd have to say 'Number One' Audi - well, I

was the account director working on it.

Film: Grease, Randal Kleiser. Seriously. I learnt the script, know all

the songs and played the part of Danny in my high school production. I

love it.

Book: The Alchemist, Paulo Coelho.

Music: I Will Always Love You, Whitney Houston. The acapella version

shows that nobody else on this earth comes close.

Hotel: Gleneagles.

The lowdown: Mildenhall cuts a flamboyant figure on the UK advertising

scene; he's possibly the only managing director who also looks good in a

pink Stetson.


Born: Birmingham, 25 May 1955.

Family: Hugh and Pat Miles (parents); Karina Kennedy (wife); one


Lives: London SW17.

Education: Gordonstoun School; Westminster College.

Current job: Chairman, Miles Calcraft Briginshaw Duffy. +44 (0)20 7073


Salary: See Companies House.

Career highlights: 1980, joined Abbott Mead Vickers BBDO as a trainee

account executive on all of the agency business; 1985-94, board director

on Sainsbury's ('quality print' and 'recipe' campaign); 1985-99, board

director on The Economist ('white out of red' and 'Kissinger'); 1994-99,

board director on BT ('it's good to talk'); 1995-99, board director on

BT Global, corporate and mobile; 1998, promoted to vice-chairman, AMV;

1999, left to start MCBD.

Proudest achievements: 1980-99, being the account director whose work

across various businesses won nine Campaign golds, 24 Campaign silvers,

eight D&AD silver Pencils, British Television gold and an IPA

Effectiveness Award; 1999-present, helping build a creatively led £45 million communications company with 50 wonderful colleagues.

Honours and awards: See above.

Professional organisations: The Marketing Society; The Solus Club; The

Marketing Group of Great Britain.

Clubs: Middlesex, MCC (associate member); Reform; Harry's Bar; Annabels.

Hates: Undisclosed.

Loves: Cricket; rugby; ballet; theatre; reading.

Admires: Parents.

Favourite ad: 'Father's day', Chivas Regal.

Film: Casablanca, Michael Curtiz.

Book: If this is a Man, Primo Levi. Music Requiem, Wolfgang Amadeus


Hotel: Cipriani, Venice.

The lowdown: Miles is one of the advertising industry's finest charmers

and most people agree that he has a strong sense of decency. He is a

passionate advocate of great creative work.


Born: London, 18 May 1963.

Family: Maryan Miller (mother); Claire Frost (betrothed).

Lives: Camden, London.

Education: New End Primary; Sidcot School.

Current job: Joint managing director, Large Corp. +44 (0)20 7851 2000.

Salary: Next question, please.

Career highlights: Winning Production Company of the Year at BTA Awards


Proudest achievements: As above.

Honours and awards: None

Professional organisations: APA.

Clubs: Groucho; Soho House.

Hates: Undisclosed.

Loves: Chelsea FC; boxing; food; photography.

Admires: Muhammad Ali.

Favourite ad: 'Bear', John West Salmon.

Film: Raging Bull, Martin Scorsese.

Book: New York 1954.55, William Klein.

Music: Burgler, Freddie King.

Hotel: Ballymaloe House, Cork.

The lowdown: Miller cuts a dash around Soho - in contrast to the rest of

the production industry, he's more likely to be seen in a corduroy

blazer and short back and sides than a pair of low-slung jeans and a



Born: Templecombe, Dorset, 15 September 1961.

Family: Mhairi (mum); Victoria (wife); two daughters.

Lives: London SW18.

Educated Millfield School; Reading University.

Current job: Deputy chief executive, five. +44 (0)20 7550 5555.

Salary: Less than David Mansfield.

Career highlights: 1992, the last year of Thames TV; 1992, the launch of

UK Gold; 1993, UK Living; 1996-1997, building and launching five.

Proudest achievement: My sales team.

Awards Five awarded Best Terrestrial TV Channel 2002 at Edinburgh TV


Clubs: Founder, Soho House.

Hate Gherkins.

Loves: Wife and children.

Admires: My mum.

Favourite ad: 'No nonsense', John Smith's campaign.

Film: True Romance, Tony Scott.

Book: E, Matt Beaumont.

Music: One, U2.

Hotel: Babington House, Somerset.

The lowdown: Growing up on a Somerset farm, Milligan has assisted with

the successful birth of numerous creatures. This skill has held him in

good stead when present at the launches of UK Gold and five.


Born: Brentwood, 15 May 1950.

Family: Maureen (wife); two children.

Lives: Bidborough, Kent.

Education: St Martin's Secondary Modern School (left at 15 with no

qualifications other than a swimming certificate).

Current job: Chief executive, London 2012. +44 (0) 20 7093 5000.

Salary: Adequate.

Career highlights: 1969-73, The Economist and Financial Times; 1973,

started first ad agency CPI; 1987, established Air Miles International;

2002, founded and launched Nectar.

Proudest achievement: Launching Air Miles and Nectar.

Honours and awards: Crewed winning boat in the Clipper Round-the-World


Professional organisations: The Marketing Society; fellow, IDM and RSA;

non-executive director, Off-shore Telecom.

Clubs: Royal Ocean Racing Club; Royal Southern Yacht Club.

Hates: Greedy, self-centred people.

Loves: Family; travelling; sailing; challenges.

Admires: The great explorers.

Favourite ad: The old Hamlet ones.

Film: The Godfather, Francis Ford Coppola.

Book: Anything by JRR Tolkien.

Music: Anything by The Beatles.

Hotel: Splendido, Portofino, Italy.

The lowdown: The man who put Nectar cards into the pockets of 12 million

consumers has had a stellar career despite leaving school at 15.


Current job: Managing director, Times Newspapers. +44 (0)20 7782 6000.

Details: Not supplied.

The lowdown: A droll, low-key News International sales guru, Milner

started as a sales executive on The Times in 1981. With his wife Camilla

Rhodes (see separate entry), Milner forms one half of a News

International power couple.


Born: Kingston-upon-Thames, 8 May 1965.

Family: Roger and Josephine (parents); Suzanne (partner); Georgia


Lives: Oxshott, Surrey.

Education: Hampton School.

Current job: Managing director, Mail on Sunday. +44 (0)20 7938 6000.

Salary: What's yours?

Career highlights: 1988-98, advertisement manager, Mail on Sunday;

1998-2002, commercial director, Independent Newspapers; 2002-03,

managing director, Associated New Ventures; 2003-present, managing

director, Mail on Sunday.

Proudest achievements: Georgia Emily Miron, born 8 March 2002.

Honours and awards: Cycling Proficiency 1976.

Professional organisations: NMA; Nabs; Professional Sports Partnerships.

Clubs: Wentworth; Solus; Royal Tennis Club.

Hates: Seafood; other drivers; miserable people; shanking.

Loves: Passion; humour; energy; golf.

Admires: Outside the company, Delancey Street Foundation.

Favourite ad: 'Litany', The Independent.

Film: Shrek, Andrew Adamson, Vicky Jenson and Scott Marshall.

Book: Count with Maisy, Lucy Cousins.

Music: Gravel Pit, Wu-Tang Clan.

Hotel: Buji, Dubai.

The lowdown: Seen as one of the new breed at Associated despite having

spent ten years there during the 80s and 90s, Miron is known as a tough

negotiator and excellent motivator. His energy at work is replicated on

the golf course where he is trying to improve on his handicap of eight

with golfing buddies including PY Gerbeau and Carat's Mark Craze.


Born: Dartford, Kent 7 July 1966.

Family: David and Joan Mitchem (parents); Neil Dawson (partner); two


Lives: Clapham, London.

Education: Benenden School; Sevenoaks School; Birmingham University

(English & French); Aix-en-Provence University.

Current job: Head of new business, M&C Saatchi. +44 (0)20 7543 4500.

Salary: Undisclosed.

Career highlights: At M&C Saatchi: 34 new-business wins in first three

years, including AA, Nestle Rowntree, Police, Transport for London,

NatWest, Kronenbourg; at Rainey Kelly Campbell Roalfe/Y&R: 1996,

promoted to board account director; 1998, promoted to business

development director; worked on award-winning Virgin Atlantic campaigns

and IPA Effectiveness Award-winning Lil-lets campaign; at Leagas

Delaney: worked on award-winning The Guardian campaign; at Yellowhammer:

worked on award-winning Lynx, anti-fur campaign.

Proudest achievements: 34 new-business wins in three years.

Honours and awards: See above.

Professional organisations: The Marketing Society; IPA new business


Clubs: Soho House; Met Bar, GE Club; Holmes Place; Third Space; Matt


Hates: Queuing.

Loves: Sons; parks; books; swimming; Peter Jones. Admires Madonna.

Favourite ad: 'Photo booth', Hamlet.

Film: Excalibur, John Boorman.

Book:s Once in a House on Fire, Andrea Ashworth.

Music: Unfinished Sympathy, Massive Attack.

Hotel: Villa des Orangers, Marrakech, Morocco.

The lowdown: Alongside her partner Neil Dawson (see separate entry),

Mitchem cuts a striking figure in adland. Her dogged pursuit of clients

is renowned, making her a perfect fit with M&C's ruthless reputation for

winning clients.


Current job: Chairman and executive creative director, Publicis. +44

(0)20 7935 4426.

Details: Not supplied.

The lowdown: Moira has a wit and style which make him one of the

industry's best-liked creative directors.


Current job: Group chief executive, Emap. +44 (0)20 7278 1452.

Details: Not supplied.

The lowdown: Islington born and bred, Moloney doesn't like to reveal too

much about his private life. Many observers say it was a near miracle

that he escaped the Petersen debacle with his reputation intact.


Born: London, 16 February 1960.

Family: Edward and Iris Moran (parents); Janet Moran (wife); one son;

two daughters.

Lives: Stanton Harcourt, Oxfordshire.

Education: Backhurst Hill County High School, Essex; Ealing College,


Current job: Worldwide director, marketing strategy, RWE Thames Water.

+44 (0)118 373 8000.

Salary: Undisclosed.

Career highlights: 1978-82, sponsored Business Studies under-graduate

with Metal Box; 1982-89, Ford Motor Company, holding various roles;

1989, management lecturer, Ford Marketing Institute (MI); 1990, manager,

European Dealer Training at FMI Brussels; 1991, general field manager

(London and South-East) FMI; 1992, manager of fleet sales and marketing;

1993, manager of sales operation, Ford Espana SA; 1994, director of

sales and marketing, running all Spanish operations with $2 billion

turnover; 1996, marketing director, Toyota (GB); 1999, commercial

director in charge of £1.7 billion turnover operation; March 2003,

joined RVE Thames Water.

Proudest achievements: 1993, learned Spanish in five weeks to be able to

work in Spain; 1995, led Ford Spain to market leadership for the one and

only time in that company's now 27-year history; 1996-2003, helped

double sales at Toyota and build the company from a sales lead commodity

player to a marketing-leading quality brand.

Honours and awards: Undisclosed.

Professional organisations: Fellow, Institute of the Motor Industry;

fellow, RSA; member, Marketing Group of Great Britain; member, The

Marketing Society.

Clubs: The Solus Club (president 2003).

Hates: Pan-European advertising; people who live in the past; misogyny.

Loves: Family time; golf; travel; reading; south-west France; languages

(speaking four); Tottenham Hotspur FC.

Admires: Sir Winston Churchill.

Favourite ad: 'Changes', Volkswagen, tied with 'school girl', Toyota.

Film: The Italian Job, Peter Collinson.

Book: More Bullmore, Jeremy Bullmore.

Music: Anything by Frank Sinatra.

Hotel: The Datai, Langkawi, Malyasia. The lowdown A veteran networker,

the ambitious Moran is another client who loves the perks of the ad

industry. Progressive, good on a platform and a mean golfer, Moran's

next challenge is to update the Solus Club. His move to Thames Water was

a surprise.


Current job: Editor-in-chief, Daily Mirror. +44 (0)20 7293 3000.

Details: Not supplied.

The lowdown: The ebullient Morgan's controversial career has spanned

price wars with the Daily Mirror's tabloid arch-rival The Sun,

accusations of insider share dealing and a court fight with the grumpy

supermodel Naomi Campbell. Probably the only man who can deal with all

of this and keep smiling.


Current job: Joint chief executive, Publicis. +44 (0)20 7935 4426.

Details: Not supplied.

The lowdown: Subtle and low-key, the thoughtful media man Morris is, at

heart, a big-agency man - hence his decision to leave the start-up Unity

for Publicis.


Born: 19 November 1960.

Family: Pauline and Alec Morris (parents); one son.

Lives: Split between Devon and London SW16.

Education: Rushcliffe School, Nottingham; Loughborough College of Art;

Newcastle Polytechnic; Leeds Polytechnic.

Current job: Director of membership services, ISBA.

Salary: I couldn't possibly say.

Career highlights: These have to be every moment that I've worked at

ISBA over the past 14 years. My career here has been so varied - I have

acted in a new-business capacity when director of marketing and

communications, persuading advertisers to support the ISBA cause and

being intimately involved in the group which developed the parameters of

a new industry body, the DMA, to bring together direct marketing

interests. I also represented the advertiser view in industry

negotiations for world-first model contracts for agency relationships

and best practice initiatives in pitching and briefing. I've then seen

these initiatives adopted by sister organisations across the globe.

Proudest achievements: Having my son must take pole position; also,

being able to maintain balance and harmony in my life despite being a

single parent who splits her life between the country and the city.

Honours and awards: Just one from my son for being the best mummy.

Other organisations Member, The Marketing Society; CIM; governor,

History of Advertising Trust.

Clubs: No time, I'm afraid.

Hates: Sorry, there's nothing I hate other than mashed potato.

Loves: Passion; art; reading; growing vegetables to feed my family (25

varieties at the last count); travelling; of course, life itself.

Admires: My son Eddie.

Favourite ad: Too many to single out just one.

Film: The Godfather, Francis Ford Coppola.

Book: Jude the Obscure,

Thomas Hardy.

Music: Piano Concerto No 2, Sergei Rachmaninoff

Hotel: The Bonham, Edinburgh.

The lowdown: Bubbly and effervescent, Morrison is something of an

industry groupie who enjoys the company of its biggest cheeses. Usually

hits top form at awards nights when the wine flows and her laughter is



Born: Falkirk, 4 January 1971.

Family: Hugh and Hilary Muir (parents); Matthew (brother); Rachael

Mallinson (wife).

Lives: Bow, London.

Education: Falkirk High School; University of Glasgow (MA Hons Politics

& Economics); London Business School (MBA).

Current job: Group development director, Ogilvy Group Holdings. +44

(0)20 7345 3000.

Salary: I pay 40 per cent tax.

Career highlights: 1992, Ogilvy graduate trainee working on great

accounts such as Kraft Foods; 1995, worked on launch of First Choice

holidays and produced award-winning work for Duracell; 1997, appointed

new-business director, worked on repositioning The Observer; 2002,

appointed group development director.

Proudest achievements: None. Pride comes before a fall.

Honours and awards: In the D&AD book for work on Duracell; picked up

some Campaign Press awards along the way; the CIMTIG awards won by First

Choice mean a lot, as it meant a lot to the client.

Professional organisations: Business mentor, The Princes Trust; advisor,

John Smith Memorial Fund; advisor to the board of Wine Intelligence, a

small market research firm.

Clubs: Glasgow Rangers FC.

Hates: In people, insincerity; in life, injustice.

Loves: In people, guts and intelligence; in life, my wife; good food and

wine; anything on American politics.

Admires: In business, Mike Dodds, a great leader. He runs OgilvyOne's BT

business. If I were a client, I'd insist he work on my account; in life,

my wife for doing a tough job and never losing her sense of humour.

Favourite ad: 'Double life', Sony PlayStation.

Film: City of God, Katia Lund and Fernando Meirelles.

Book: The Leopard, Guiseppe Tomasi di Lampedusa.

Music: Heaven or Las Vegas, Cocteau Twins.

Hotel: Number One, Devonshire Gardens, Glasgow.

The lowdown: Classic Ogilvy & Mather material, the unflappable and

single-minded baby-faced Muir has a wisdom that defies his tender years.

Also has a curious passion for tapas.


Born: Adelaide, South Australia, 11 July 1946.

Family: Denis and Lorna Muirhead (parents); Jeanne Meins (wife); three


Lives: London SW1.

Education: The Armidale School, NSW; St Dunstan's College, London.

Current job: 1995, founding partner, M&C Saatchi. +44 (0)20 7543 4500.

Salary: Undisclosed.

Career highlights: 1972, joined Saatchis from Ogilvy & Mather as an

account manager; 1975, became group account director and board director;

1982, deputy chairman; 1988, chairman and chief executive of Saatchis

London; 1992, appointed chairman of Europe; 1994, moved to New York as

president and chief executive of Saatchis Worldwide; 1995, founding

partner of M&C Saatchi together with David Kershaw, Charles and Maurice

Saatchi and Jeremy Sinclair.

Proudest achievement: Surviving for more than 30 years as a humble

supplier of advertising; winning British Airways twice and being

involved with its advertising through its successful privatisation in

1982 until now; helping to create and sell some famous global campaigns

including 'Manhattan landing', 'Face' and 'PJ O'Rourke'; creating the

'the famous Porkinson banger' in 1985 together with the late Norman

Parkinson and Paul Arden; winning back the Conservative Party in 1991

and then leading the advertising team that won the 1992 election against

all odds.

Honours and awards: None, not even a thank you, but I'm not bitter.

Professional organisations: Thirty Club; fellow, IPA.

Clubs: RAC Club; West Kent Golf Club; Sundridge Park Tennis Club.

Hates: Long meetings.

Loves: Rugby; tennis; skiing; caviar; lamb chops; travelling to new


Admires: Jeremy Sinclair.

Favourite ad: 'Face', British Airways.

Film: The Shawshank Redemption, Frank Darabont.

Book: The Unbearable Lightness of Being, Milan Kundera.

Music: Hungarian Dances, Johannes Brahms.

Hotel: 717, Amsterdam.

The lowdown: An affable Australian and Paul Hogan lookalike, Muirhead is

the archetypal smooth account man with a client contact book to die for.

His self-deprecating style belies a sharp brain. Immensely loyal to the

Saatchi brothers.


Born: Sydney, Australia, 22 August 1968.

Family: Rupert Murdoch (father); Anna (mother); Matthew (husband); three


Lives: London.

Education: Brearley (NYC); Vassar College, NY (BA Modern European


Current job: Chairman and chief executive officer, Shine.

Salary: £100,000+.

Career highlights: Being managing director of Sky Networks; starting

Shine and seeing us grow.

Proudest achievement: My children.

Professional organisations: Various.

Honours and awards: Various

Clubs: Various.

Hates: Letting people down.

Loves: Success at whatever I put my mind to.

Admires: My daughters.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Murdoch's choice of Paris for her hen weekend gives an

insight into her sophisticated mind (her husband-to-be, Matthew Freud,

chose Cuba). The confidence of Sir Martin Sorrell and WPP in Shine

proves the quality of her business mind.


Born: Undisclosed.

Family: Married; six children.

Lives: Undisclosed.

Education: Undisclosed.

Current job: Chairman and chief executive, News International. +44 (0)20

7782 6000.

Salary: Undisclosed.

Career highlights: 1954, took control of News Limited company with

minority stake in Adelaide's number two daily newspaper; 1960, acquired

Sydney's Daily Mirror; 1964, launched The Australian; 1969, entered the

UK market with the purchase of News of the World and later, The Sun;

1980's, bought The Times and The Sunday Times and HarperCollins

Publishers, as well as two US papers; 1985, NewsCorp buys Twentieth

Century Fox; 1985, starts Fox Television network; 1996, starts Fox News

Channel; 1988, NewsCorp floats; 1989, NewsCorp becomes shareholder in

British Sky Broadcasting; 2003, NewsCorp agrees to buy a stake in Hughes

Electronics, owner of DirecTV.

Proudest achievements: Undisclosed.

Honours and awards: Companion of the Order of Australia for services to

media and newspaper publishing.

Professional organisations: Closely involved with and made generous

contributions to various educational, cultural, medical and charitable

organisations throughout the US, UK, Australia, Asia and Israel.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Tenacious, daring and ambitious, the predatory Murdoch

rewrites the rules for all media owners. Where he leads, others follow.


Born: Norwich, 20 March 1967.

Family: Undisclosed.

Lives: London SW10.

Education: Notre Dame, Norfolk; University of Essex (Economics &


Current job: Managing director, Rainey Kelly Campbell Roalfe/Y&R. +44

(0)20 7404 2700.

Salary: Undisclosed.

Career highlights: 1990, post room, Dorlands; 1991, Ogilvy & Mather,

graduate trainee; 1991-95, grew to account director on Guinness, Ford

and Unilever; 1995, joined RKCR as its 12th employee and have worked on

almost every account since then, including Millertime (Campaign of the

Year 1996) and award-winning campaigns for Virgin, News International

and Marks & Spencer; 1998, head of account management; 2000, managing

partner; 2003, managing director.

Proudest achievements: Staying excited by working with talented,

interesting and lovely colleagues and clients; helping build a dynamic

agency culture as head of account management before, during and after

the merger with Y&R; pitching for, and winning, M&S, Lego and Virgin.

Honours and awards: Contributed to wide range of creative, business and

effectiveness award-winning teams.

Professional organisations: The Marketing Society; IPA.

Clubs: Soho House.

Hates: Fakes and forgers.

Loves: Music - all of it.

Admires: My grandfather.

Favourite ad: 'Coooee!' and 'Mr Shifter', both PG Tips.

Film: O Brother, Where Art Thou?, Joel and Ethan Coen.

Book: English Passengers, Matthew Kneale.

Music: Saturday Night, Sunday Morning, T-Empo.

Hotel: Palmetto, Barbuda.

The lowdown: Equally at home in a sharp suit or a nun's habit, Murphy is

a well-respected figure in the advertising industry. Loves a tipple and

has been known to extend these into full-blown benders on occasion.


Current job: Joint managing director, Express Newspapers. +44 (0)20 7928


Details: Not supplied.

The lowdown: The newspaper industry just wasn't the same without

Myerson, who has a reputation for being as volatile as nitroglycerine.

Sharp and aggressive, Myerson and the Daily Express went their separate

ways a while back, but he liked his old job so much he got his boss,

Richard Desmond, to buy the company.


Born: New York, 30 March 1952.

Family: Ronnie Cooke Newhouse (wife); two children.

Lives: London W11.

Education: Isidore Newhan School, New Orleans; Yale University.

Current job: Chairman, Conde Nast International. +44 (0)20 7499 9080.

Salary: Prefer not to reply.

Career highlights: Launching approximately 40 magazine titles in 15

countries including Russia, Japan, Korea, South Africa, Britain, Italy,

Germany, France and Spain.

Proudest achievements: Putting together the finest magazine organisation

in the world; also 4,855,000 air miles.

Honours and awards: Prefer not to reply.

Professional organisations: Not supplied.

Clubs: Yale Club; Harry's Bar; George's.

Hates: Dishonesty; carelessness.

Loves: Relaxing with a good book and a cup of tea.

Admires: Theodore Roosevelt.

Favourite ad: Any Comme des Garcons shirt ad.

Film: Once Upon a Time in America, Sergio Leone.

Book: La Belle Image, Marcel Ayme.

Music: Harvest for the World, Isley Brothers

Hotel: The Bristol, Paris.

The lowdown: His close involvement with the company's magazines means

Newhouse comes with a reputation for passion and thoroughness. A mentor

to many in publishing, including ex-Loaded editor and I Feel Good

founder James Brown.


Born: London, 30 March 1960.

Family: Angela (mother); Malcolm (father, deceased); Kate Marber (wife);

Alex (sister).

Lives: Belsize Park, London.

Education: University College School; Pinner Sixth Form College; Trent

Polytechnic (Business Studies).

Current job: Chairman, Mediaedge:cia UK; chief executive, Outrider. +44

(0)20 7803 2000.

Salary: Enough to know how lucky I am.

Career highlights: 1997, creation of the first interactive rights

agreement for Fifa on behalf of Prisma Sports and Media; 1998, formation

of Outrider; 2000, appointment to Tempus Group board; 2002, appointment

to Mediaedge:cia WW Exco; 2003, appointment as chairman of Mediaedge:cia

UK; June 15 2003, bicycle salesman, Toys R Us.

Proudest achievement: All of the above.

Honours and awards: None that did not depend on other people.

Professional organisations: IPA; Media Futures Group.

Clubs: Globe LTC; Soho House.

Hates: Lack of respect between agencies; clients assuming that everyone

is trying their best.

Loves: Wife; family (most of them); sweet backhand pass down the line

(fantasy); artists.

Admires: Sir Martin Sorrell and Chris Ingram - driven men; Gerry Moira -

the man with the silken pen.

Favourite ad: 'Horses', Citroen - so, so French; 'double indemnity',


Film: Hear My Song, Peter Chelsom.

Book: Earthly Powers, Anthony Burgess - possibly the best first

paragraph in the language.

Music: The Easter Hymn, from Cavalleria Rusticana, Pietro Mascagni.

Hotel: Beach - Amanpulo, Philippines; city - The Lowell, New York.

The lowdown: Norman is variously described as passionate, odd, bright,

enthusiastic, loyal and flamboyant by his contemporaries. His collection

of books about the French exploration of Indo-China in the 19th century

hints at an eccentric intellect.


Current job: Managing director GB and Ireland, Coca-Cola Great Britain

and Ireland. +44 (0) 20 8237 3000

Details: Not supplied.

The lowdown: The marketer famous for putting Mother on Coke's roster and

for championing alternative media forms. Paved the way for big clients

to introduce smaller agencies onto their rosters.


Born: Manchester, 27 March 1947.

Family: Daniel and Sheila (parents); Suzanne (wife); four children.

Lives: Woodcraft Castle, Cambridgeshire.

Education: St Bede's College, Manchester; Sheffield University

(Engineering & Business).

Current job: Worldwide head of strategic planning, Publicis. +44 (0)20

7935 4426.

Salary: See Companies House.

Career highlights: Planner at Ogilvy & Mather on HP Sauce postcard

campaign, which was complained about in the House of Commons; planning

director, CDP/Aspect Grants; planning director, joint Leo

Burnett/Publicis on Renault.

Proudest achievement: Developing la holistic difference - a new Publicis

approach to planning.

Honours and awards: Fellow, IPA; fellow, IPG; 1980 darts champions OBM.

Professional organisations: Account Planning Group; Market Research

Society; Association of Qualitative Research; council member, ASA; IPA;

writer, Amnesty International; D&AD.

Clubs: Soho House; Dead Spider.

Hates: I only dislike criticism of others. Hatred is not something I


Loves: Football (Manchester United); art; conversation; music; films.

Admires: My wife.

Favourite ad: 'New York', Caffreys.

Film: Alexander Nevski, Sergei Eisenstein (pre-35); now I could watch

Ghost Dog: The Way of the Samurai, Jim Jarmusch, and Run Lola Run, Tom

Tykwer, every day.

Book: Amongst Women, John McGahern.

Music: Get Right Back to Where We Started From, Maxine Nightingale.

Hotel: 42 The Calls, Leeds; Soho House, New York.

The lowdown: Despite having performed front-line management roles at the

Publicis agency in London, the cerebral and softly spoken O'Donoghue is

more comfortable in the back room.An astute observer of social trends

and a perceptive commentator on them.


Born: Uttoxeter, Staffordshire, 14 October 1956.

Family: Jane (partner); two sons.

Lives: Islington, London.

Education: Thomas Alleynes Grammar School, Uttoxeter; London School of

Economics (BSc Economics).

Current job: Chief strategy and marketing officer, Media Planning Group

Global. +44 (0)20 7393 9000.

Salary: I scrape by.

Career highlights: 1978, joined French Gold Abbot as graduate trainee;

1982, joined Colman RSCG as media manager; 1989, launched Mediastar as

chief executive, the first media department to separate from a creative

agency to compete with independents; 1996, launched Mediapolis UK as

chief executive, joint venture involving all Havas media operations plus

buying for Young & Rubicam; 1999, created MPG UK as chief executive

following network merger with Media Planning; 2001, global role within

MPG as chief executive of global operations; 2003, current role.

Proudest achievements: Free Times promotion for the launch of Windows

95; running a profitable business through three recessions and never

having to make anyone redundant; finally nailing the guitar solo in Kid


Honours and awards: Various Campaign Media, Media Week, Media &

Marketing Europe awards over the years.

Professional organisations: IPA.

Clubs: None.

Hates: Office politics.

Loves: Playing guitar; a chilled glass of white wine on a summer's

evening while dinning al fresco.

Admires: Elizabeth I; Oscar Wilde; Winston Churchill; Ernest Shackleton;

Jimi Hendrix; Donald Fagen.

Favourite ad: Everything from CDP at the peak of its powers.

Film: Life of Brian, Terry Jones.

Book: The Complete Works of Oscar Wilde, Oscar Wilde.

Music: Aja, Steely Dan.

Hotel: Hotel Arts, Barcelona

The lowdown: Now MPG's international guru, Offen has always been one of

the quieter, less sparkly media men. Known for his firm grip on

finances, Offen is a steady, if low-key, leader.


Born: Braintree, Essex, 9 November 1961.

Family: Jane (wife); first baby born August 2003.

Lives: Islington, London.

Education: St John Payne RC comprehensive, Chelmsford. Current job

Executive creative director, Bartle Bogle Hegarty. +44 (0)20 7734 1677.

Salary: Bigger than some but I'm sure not as big as others.

Career highlights: As a writer, probably 'Ian2Martin' for One2One; as

executive creative director, a lot of amazing stuff over the past three

years, from Barclays to Xbox; getting into music, programming and


Proudest achievements: As executive creative director, British

Television Agency of the Year 2002; Marketing Agency of the Year 2002;

Media & Marketing Agency of the Year 2002; still waiting for Campaign

(surely only a matter of time).

Honours and awards: Undisclosed.

Professional organisations: D&AD; local pub quiz team.

Clubs: Undisclosed.

Hates: Aristocratic or high-born arrogance.

Loves: My wife.

Admires: Muhammad Ali.

Favourite ad: 'Martians', Cadbury Smash.

Film: The Silence of the Lambs, Jonathan Demme.

Book: Pincher Martin, William Golding.

Music: Strawberry Fields Forever, The Beatles. Hotel Undisclosed.

The lowdown: One of the industry's most talented copywriters and when

he's not working he puts his linguistic skills to good use - by ranting.

A man with a strong opinion on just about everything, O'Keeffe is the

antithesis of the industry luvvie.


Born: Dublin, 30 November 1965.

Family: Andrew Oldham (husband); one daughter.

Lives: London.

Education: Convent of Mercy, Inchicore, Ireland; left at 16, went to


Current job: Joint managing director, Media Planning Group. +44 (0)20

7393 9000.

Salary: Undisclosed.

Career highlights: 12 years working at the heart of great full service

agencies such as FCB and Leo Burnett; loved my eight years at Burnett

working on McDonald's, Mercedes, United Airlines, United Biscuits, and

working my way up from TV buyer to strategic planning director,

especially enjoyed launching Nickelodeon into the UK and working with

great people; moved to the BBC for three years, fantastic experience in

developing media brands such as Top Gear, Delia, Teletubbies, but I

missed the agency world.

Proudest achievements: Surviving.

Honours and awards: Can't remember and they are unimportant.

Professional organisations: None.

Clubs: None - life's too short to badge brand your social life.

Hates: Committees; indecision; risk aversion.

Loves: 'Can-do' mentality; good company; dancing all night.

Admires: Nurses.

Favourite ad: 'Shopping', 'birds and bees', 'mum-in-law', McDonald's.

Film: Pulp Fiction, Quentin Tarantino.

Book: I Know this Much is True, Wally Lamb; The Gruffalo, Julia


Music: The Joshua Tree, U2.

Hotel: Kurland Polo Ranch, Cape Province, South Africa; Forty-Nine

Palms, Joshua Tree, Nevada.

The lowdown: Oldham is the thinker at MPG, a feisty, focused intellect,

ambitious and clearly driven. She's also the wife of Viacom Outdoor's

Andy Oldham.


Born: Clacton-on-Sea, Essex, 3 February 1962.

Family: Ejner and Leni Olsen (parents); Claire Hepworth (wife); one son;

two daughters.

Lives: Twickenham, Surrey.

Education: Impington Village College; Kingston Polytechnic.

Current job: European client services director, Foote Cone & Belding.

+44 (0)20 7947 8000.

Salary: Undisclosed.

Career highlights: 2003, European vice-president, FCB Worldwide;

1999-2003 managing director, Banks Hoggins O'Shea/FCB; 1995-99, board

account director, BHO; 1989-94, account director, Euro RSCG; 1987-89

account manager, BBDO; 1986-87 account executive, Davidson Pearce.

Proudest achievements: Helping to build BHO from a startup to a top-20

agency and part of the FCB network.

Honours and awards: None personally, only by involvement with people who

really are talented on clients such as Waitrose, Bluewater, Daihatsu,

Amtico, Nivea, Virgin Interactive, Peugeot and Apple.

Professional organisations: Member, IPA council; The Marketing Society.

Clubs: Undisclosed.

Hates: Pomposity.

Loves: My family.

Admires: My wife.

Favourite ad: '1984', Apple.

Film: Diva, Jean-Jacques Beineix.

Book: John Brown's Schooldays, Thomas Hughes.

Music: Concerto No 3, Sergei Rachmaninoff.

Hotel: Gleneagles, Scotland.

The lowdown: More a doer than a thinker, the ten-year Banks Hoggins

O'Shea/FCB veteran Olsen's solid client credentials make him a key

figure in FCB's push to create a meaningful European network.

Euro-travelling won't do much for his dodgy golf game, however.


Born: Dublin, 3 April 1960. Family Michael and Maura O'Riordan

(parents); one sister; five brothers.

Lives: Wandsworth.

Education: Muckross Park College, Dublin; University College Dublin (BA

English & History; MA Modern English & American Literature).

Current job: 2001, editor, Marie Claire. +44 (0)20 7261 5000.

Salary: £10,000-£1,000,000.

Career highlights: Putting David Beckham on the cover of June 2002 issue

of Marie Claire. He was the first man to appear on the cover of the

magazine in its 15-year history.

Proudest achievements: Becoming the editor of Marie Claire.

Honours and awards: 1993, Emap Editor of the Year; 2003, IPC Editor of

the Year; 2003, IPC Cover of the Year; 2003, Magazine Design Awards,

Best Designed Consumer Magazine (circulation more than 40,000).

Professional organisations: British Society of Magazine Editors.

Clubs: Soho House; Groucho Club; Milk & Honey.

Hates: Meanness.

Loves: Passionate people.

Admires: Mary Robinson.

Favourite ad: Anything by Alison Jackson.

Film: Reds, Warren Beatty.

Book: Love in the Time of Cholera, Gabriel Garcia Marquez.

Music: Astral Weeks, Van Morrison.

Hotel: The Clarence, Dublin.

The lowdown: Christened Marie Terese Clare, O'Riordan was perhaps

destined for her current job. Used to be More!'s agony aunt.


Born: Chelmsford, 5 December 1947.

Family: Frank and Lucy O'Shea (parents); Suzanne O'Shea (wife); three


Lives: Navestock, Essex.

Education: The Hewett School, Norwich (one O Level).

Current job: Departing creative director and deputy chairman, Banks

Hoggins O'Shea/FCB. +44 (0)20 7947 8000.

Salary: Private.

Career highlights: 1984-86, head of copy, Lowe Howard-Spink; 1987-89,

joint creative director of Lowe Howard-Spink with Ken Hoggins; 1990, set

up Chiat Day's London office; 1991, set up BHO.

Proudest achievement: Building a group of nice and talented people.

Honours and awards: D&AD, one gold; Cannes (two gold, two silver);

Campaign Press (one gold, seven silver); BTA (two gold, three silver);

British Cinema Awards (one gold); Clio (seven gold); Creative Circle

(two gold); One Show (one silver); Kinsale (Grand Prix, two gold).

Professional organisation IPA Creative Forum; creative

consultant/non-executive at the Radio Advertising Bureau.

Clubs: None.

Hates: Starting an ad.

Loves: Finishing an ad.

Admires: David Abbott.

Favourite ad: 'What you see is a TV set repairing a man', US war


Film: One Flew Over the Cuckoo's Nest, Milos Forman.

Book: Sometimes a Great Notion, Ken Kesey.

Music: Green Onions, Booker T and the MGs.

Hotel: My home.

The lowdown: A charming elder-statesman figure who has always kept a lid

on his ego. Once spent his children's allowance on a set of golf clubs.


Born: Manchester, 23 June 1966.

Family: Jane (wife); two daughters.

Lives: Crouch End, London.

Education: King Edward VII School, Lytham; Nottingham University (BA

French); Southampton University (MA Culture and Society of Contemporary


Current job: Planning director, Dare Digital. +44 (0)20 7453 4444.

Salary: Undisclosed.

Career highlights: 1999, being asked by Mark Cranmer to set up Motive

Digital Services; 2000, taking control of Starcom IP when Motive merged

with Starcom; 2002, becoming an inaugural director of the Starcom

Intelligence unit before taking charge of the unit in 2003; and, before

all of that, 1996-99, being the proud news editor of Campaign; 1992-95,

a hack at Media Week and Televisual.

Proudest achievement: Building the digital division of Motive (and then

Starcom Motive) from scratch into an outfit that won three out of a

possible five awards for digital advertising in 2001, all for different


Honours and awards: Revolution Campaign of the Year (twice: Levi's,

2000; Sega Dreamcast, 2001); New Media Age Campaign of the Year (Levi's,

2001); Campaign New-Media Campaign of the Year (One2One, 2001).

Professional organisations: IPA (chairman, Digital Marketing Group);

Marketing Society; Chartered Institute of Marketing.

Clubs: None.

Hates: Conservatism in agencies; professional arrogance; Manchester

United FC.

Loves: Brave, open-minded but ultimately decisive clients; brave,

open-minded and collaborative agencies; Manchester City FC.

Admires: Apart from Nelson Mandela and Mahatma Gandhi, you mean?

Professionally, Mark Cranmer and Iain Jacob; outside of work, Sven-Goran


Favourite ad: 'Cream of Manchester', Boddingtons; 'Flat Eric', Levi's.

Film: Butch Cassidy and the Sundance Kid, George Roy Hill.

Book: The Name of the Rose, Umberto Eco.

Music: Heaven Up Here, Echo and The Bunnymen; Rainy Night in Soho, Shane

MacGowan and The Pogues.

Hotel: Linthwaite House, Windermere.

The lowdown: A former Campaign hack who got bitten by the new-media bug

(and survived) and then crossed the great divide - surprising some of

his former colleagues.


Current job: European creative director, Saatchi & Saatchi. +44 (0)20

7636 5060.

Details: Not supplied.

The lowdown: One of the duo behind 'It could be you' for the launch of

the National Lottery, the reserved and hard working Pallant's ability to

span mass consumer and niche creative accounts is legendary.


Born: London, 23 October 1961.

Family: I was the seventh child in a Catholic family from Teeside. My

dad was a trade union leader with the National Dock Labour Board. I

revelled in the debates and rebelled at the discipline. Siobhan, my

wife, is a handy mole working as a managing partner at MindShare. My two

children define my spirit. Hector, nine, is my mate and fellow Charlton

Athletic and English cricket fan; Matilda is three and a princess, who

will no doubt end up running a small country.

Lives: Blackheath, London; as often as we can in a house we've bought in

a 1,000-year-old village in the Languedoc in France.

Education: St Joseph's Grammar, Blackheath; University of Kent

(Business); Newcastle (post-grad, Marketing and Market Research).

Current job: Managing partner, executive head of strategy, OMD UK. I

took it up quite a few years ago, when it meant you were part of a small

partnership running a large business. +44 (0)20 7893 4893.

Salary: Six figures and very good value for Omnicom, my ultimate holding

company. If my dad were alive, he'd tell me to strike or work to rule.

Career highlights: Avoiding starting work until I was 26; being naive

enough to run a marketing/research consultancy as my first job; 1988,

getting Procter & Gamble and the research assignment for British Film

Year among my first clients; 1991, joined Bates as media planner, put on

main board as communication development director; 1992-2002, advisor on

the broadcast rights for English cricket; 1994, joined WCRS as

communication strategy director, primary account BMW (Bond movie product

placement, launch of the 5 Series, internet development); 1997, joined

BMP OMD as head of strategy and deputy managing director, remit to

re-establish strategic credentials and expand offering in direct,

interactive, sponsorship, research; 1999, part of the team that

re-energised the strategic/creative output at the three different

agencies; being media planner in Campaign's fantasy all-time media

agency for the millennium; 2000, leading the team that won eight out of

11 of the media awards, including Grand Prix.

Proudest achievements: My son still thinks I'm cool; five wickets for 17

vs Dorset Minor Counties; making the front pages of the Austrian

national newspapers for a speech I gave on teleshopping.

Professional organisations: IPA media futures group and value of

advertising committee, both of which are about promoting the commercial

value and professionalism of our industry.

Honours and awards: Personally: IPA Media Awards Grand Prix; five

separate Media Week awards, including Grand Prix; as head of strategy:

I've encouraged some bright people to win about 50 awards over a

ten-year period, including the Grand Prix at three different agencies.

Clubs: We Don't Work for a Living Fantasy Football League (a group of

day-time grown-ups, who spend a fictional £20 million in a room

above the Front Page pub in Chelsea every August); genuine fan of

Charlton and the England cricket team; honorary life member, British

Film Institute.

Hates: Cheese; beige; goal-hangers; dementors.

Loves: Being a dad; first day at the Lords Test; passion; conversation;

sky at night.

Admires: Leonardo Da Vinci - the greatest of the great amateurs.

Favourite ad: 'We keep our blue pencils sharp', The Economist.

Film: North by Northwest, Alfred Hitchcock.

Book: The World According to Garp, John Irving.

Music: Rhapsody in Blue, George Gershwin.

Hotel: Shangri-La, Beijing.

The lowdown: Pretentious? Modest? Long-winded? Palmer may be one of the

best of the modern generation of thinking media men, but don't get stuck

next to him at a party.


Current job: International marketing director, Cadbury Trebor Bassett.

+44 (0)121 625 7000.

Details: Not supplied.

The lowdown: A Cadbury's lifer, somewhat on the dour side, Palmer is

best known for the long-running Coronation Street tie-in and sponsorship

of the 2002 Commonwealth Games.


Born: Undisclosed.

Family: Married to Terrie, a fashion buyer; two children.

Lives: Hackney, London.

Education: Went to school in Essex where I grew up: York University


Current job: Managing director, pop, Emap Performance (February 2002);

also have responsibility for clubbing magazine Mixmag. +44 (0)207 278


Salary: Undisclosed.

Career highlights: 1986-87, presented the breakfast show on Viking FM;

1987-2000, marketing The Guardian and then The Observer, including four

years as marketing director. Highlights include seeing off The

Independent and a ruinous price war; launching a portfolio of magazines

and sections including G2, Weekend, The Guide and Observer Sport

Monthly; launching innovative promotions such as the first newspaper CD

cover-mount (1996), which are now bread-and-butter stuff; 2000-present,

first as marketing director and then managing director of pop brands,

building Emap's entertainment brands by taking them onto various media

platforms including magazines, radio, TV, events, CDs, internet and SMS;

April 2002, launching Sneak, my first standalone magazine and the first

teen weekly for more than ten years, which now sells more than 100,000

copies every week, making it the biggest-volume player in a market that

was supposed to be in terminal decline; being managing director of Smash


Proudest achievements: Personal, Josh and Ben; professional, launching,

managing and championing The Guide - it changed The Guardian brand and

readers' perceptions of the paper forever.

Professional organisations: Marketing Society; RSA; IoD; Radio Academy;

Hackney and Stoke Newington Allotment Society.

Honours and awards: Undisclosed.

Clubs: Troy Club.

Hates: Stupidity.

Loves: Getting it right.

Admires: Winston Churchill.

Favourite ad: 'Points of view', The Guardian.

Film: Some Like it Hot, Billy Wilder; Schindler's List, Steven


Book: Middlemarch, George Eliot.

Music: What's Going On, Marvin Gaye.

Hotel: Imperial Hotel, New Dehli; Old Cataract, Aswan.

The lowdown: Palmer doesn't look like someone who's passionate about

clubbing and music, but he's a demon on the dancefloor. In business, he

shuns the limelight but is famous for his can-do attitude.


Born: 2 February 1959.

Family: Happily married.

Lives: Poplar, London.

Education: Broadwater County Secondary, Godalming; Sheephatch, Tilford;

Godalming Sixth Form College; Farnham Art College; Epsom Art College.

Current job: Joint creative director, Wieden & Kennedy London. +44 (0)20

7299 7500.

Salary: Undisclosed.

Career highlights: 1981-85, DeMonde Advertising; 1985-95, BMP DDB;

1995-97, Leagas Delaney; 1997-2000, Bartle Bogle Hegarty.

Proudest achievement: Doing something interesting in advertising every

year for the past 18 years.

Honours and awards: War on Want, Campaign Press Awards (gold);1989,

Karvol, Cannes, (gold); 1991, Optrex, One Show (gold);1999, Levi's, BTA,

Cannes (gold); Adidas (gold); 2002, Frisk mints, Cannes (gold).

Professional organisations: D&AD.

Clubs: None.

Hates: Compromise.

Loves: Ideas.

Admires: Saul Bass.

Favourite ad: 'Fresh mex', Chevies.

Film: Butch Cassidy and the Sundance Kid, George Roy Hill.

Book: None.

Music: When You're Young, The Jam.

The lowdown: Papworth's quiet manner disguises a creative brain on

overdrive and a fiercely competitive spirit. Has been known to cheat at



Born: Trowbridge, 17 July 1960.

Family: Phillip and Jane Francis (parents); two daughters.

Lives: Barnes, London SW13.

Education: Churchill Secondary School (ten O Levels, three A Levels);

Reading University (Sociology and English).

Current job: Managing director, Tribal DDB. +44 (0)20 7262 0011.

Salary: Undisclosed.

Career highlights: 1986, joined BMP (high points included award-winning

work for Clarks); 1990, made board director, won IPA Grand Prix for

National Dairy Council doorstep delivery campaign; 1997-2000, headed VW

team, winning numerous creative awards, including Campaign of the Year

and Agency of the Year in 1998.

Proudest achievement: Successfully merging two companies with different

cultures and creative ideals.

Honours and awards: See above.

Professional organisations: IPA; IAB; BIMA.

Clubs: Riverside Tennis and Gym; Sunday Times Wine Club.

Hates: Undisclosed.

Loves: My daughters; waterskiing; running; expensive wine; the

Caribbean; southern Spain.

Admires: My sister Anne.

Favourite ad: 'Points of view', The Guardian.

Film: Rabbit-Proof Fence, Phillip Noyce.

Book: Birdsong, Sebastian Faulks.

Music: Arrival of the Queen of Sheba, Georg Handel.

Hotel: Mercer, New York.

The lowdown: A vivacious and attractive figure within digital, Parker

puts clients and agency staffers at ease with her engaging charm. Has

been known to enjoy a glass of wine.


Current job: Chief executive officer, Clear Channel. +44 (0)20 7341


Details: Not supplied.

The lowdown: An ambitious polymath, Parry is a man of many parts: bon

viveur; racehorse owner; author and serial plc non-executive to name but

a few. Gives good gossip, too.


Born: Mombasa, Kenya, 1 February 1963.

Family: Patrick Paterson (father); Tricia Black (wife).

Lives: East Sheen, London.

Education: 11 schools; Manchester University (BSc); Imperial College,

London (MSc).

Current job: Joint creative director, BMP DDB. +44 (0)207 258 3979.

Salary: Undisclosed.

Career highlights: After two years as exploration geologist in the North

Sea, joined McCann-Erickson as a graduate trainee (no highlights);

became creative at Yellowhammer (no highlights); 1990-95, copywriter,

Young & Rubicam, working on Pirelli, Hush Puppies and Colgate Actibrush;

1995-2002, copywriter, BMP, working on London Transport and Volkswagen;

2002, joint creative director, BMP, with Jeremy Craigen.

Proudest achievement: Work-wise, being asked to be joint creative

director of BMP.

Honours and awards: Three golds and four silvers at the British

Television Commercial of the Year; a D&AD silver Pencil and four silver

nominations; Campaign gold and nine silvers; Cannes gold and silvers.

Professional organisations: D&AD.

Clubs: Manchester City FC; Labour Party.

Hates: Manchester United FC; not being able to do any of the below.

Loves: Eating, drinking, cricket, football, cinema, walking.

Admires: Many people.

Favourite ad: 'Dog tricks', John Smith's.

Film: The Graduate, Mike Nichols.

Book: Any Human Heart, William Boyd.

Music: Because the Night, Patti Smith.

Hotel: Anassa, Paphos, Cyprus.

The lowdown: Supposedly the sensible one of the creative pair at BMP,

Paterson is a bit of a wolf in sheep's clothing. He is the kind of guy

that one suspects was brilliant at winning the trust of girlfriends'

parents as a teenager with his boy-next-door charm. Expect to see him

with the die-hards at the end of any agency bash.


Born: London, 22 July 1956.

Family: Three children.

Lives: London.

Education: Forest Hill Comprehensive School.

Current job: Worldwide chief executive, PHD Network. +44 (0)20 7446


Salary: Undisclosed.

Career highlights: This industry has treated me pretty well all along -

the golden times were: DDB 1975-78 (TV buyer); TBWA 1980-81 (TV head);

WCRS 1986-88 (joint media director); 1990, starting PHD; 1996-98 after

merging with Abbott Mead Vickers; 2003, moving to New York.

Proudest achievements: Helping to raise three children and helping to

raise a great company called PHD with Nick Horswell and Jonathan Durden.

Honours and awards: Personally, none.

Professional organisations: None.

Clubs: Soho House.

Hates: Very little, except airports.

Loves: My children; cricket; fishing; rugby; photography; guitar music;


Admires: Anyone with integrity.

Favourite ad: 'Handbuilt by robots', Fiat.

Film: The Italian Job, Peter Collinson.

Book: Birdsong, Sebastian Faulks.

Music: Stairway to Heaven, Led Zeppelin.

Hotel: I don't have one.

The lowdown: Blessed with the demeanour (and build) of a rugby forward,

Pattison hides a sensitive soul behind a bluff exterior. Despite playing

the part of the global media executive, he hasn't left his roots behind.


Born: Manchester, 23 January 1968.

Family: Single.

Lives: London.

Education: Woverhampton University (BA Hons Business and Marketing).

Current job: Vice-president, marketing, Sony Computer Entertainment

Europe (PlayStation). +44 (0)20 7859 5000.

Salary: Undisclosed.

Career highlights: 1990, graduate marketing trainee, BMW; 1991, joined

Nintendo UK as assistant product manager; 1995, Nintendo UK, marketing

manager; 1995, joined Sony Computer Entertainment Europe as European

marketing manager; 1999, became European marketing director; 2001,

promoted to vice-president.

Proudest achievements: Helping make PlayStation a unique, world-class,

credible and instantly recognised brand in less than four years from


Honours and awards: Being part of a marketing team whose work has won

hundreds of high-profile awards across all marketing disciplines.

Professional organisations: The Marketing Society; ISBA executive; CIM.

Clubs: Manchester United FC.

Hates: Undisclosed.

Loves: Football; music; travel.

Admires: Not one singular person.

Favourite ad: 'Swimmer', Guinness.

Film: The Godfather, Francis Ford Coppola.

Book: The Scarlet Pimpernel, Baroness Emmuska Orczy.

Music: Live music.

Hotel: Any hotel in Sydney.

The lowdown: Patton has an office that is a 15-year-old's dream, with

video games stacked from floor to ceiling and consoles bulging out of

cupboards. He has only one complaint about his job - that when he tells

people what he does, it sounds like so much fun that the inevitable

response is that he doesn't have a 'real' job.


Born: London, 2 February 1945.

Family: Geoff and Jocelyn Galloway (parents); Alan Lifford (husband);

two step-children, two step-grandchildren and nine nieces and nephews.

Lives: Farnham, Surrey.

Education: Farnborough Hill Convent; Uplands School, Poole; travelling

the world with my Army father.

Current job: Aiding and abetting three different companies. +44 (0)7850


Salary: None currently.

Career highlights: Becoming one of the first female account handlers at

the university of advertising, SH Benson in the early 70s; founding the

AAR in 1975 and during my time representing the top 50 agencies and

attracting most of the leading advertisers.

Proudest achievements: Establishing the AAR as an integral player within

the advertising business; taking the AAR concept to New York and

establishing a successful office there; having sister companies

throughout Europe.

Honours and awards: 1995, the first female to be honoured