THE A LIST: Part 9 of 11


Born: Aldershot, 25 April 1964.

Family: Tony and Felicity Pinder (parents); Charlotte Pinder (wife).

Lives: Hong Kong.

Education: Sherborne School, Dorset; Southampton University (Economics).

Current job: Regional managing director, Leo Burnett Asia-Pacific. +852

(0)25 67433.

Salary: Great value for money.

Career highlights: 1982, freelance motoring journalist and trainee

helicopter salesman; 1986 left Westland Helicopters and joined Grey

Advertising as graduate trainee; 1989, account director on Fairy Liquid

'old' poster (D&AD annual);1990, appointed to the board of Grey; 1994,

client services director and account head on Allied Dunbar's 'there may

be trouble ahead' campaign, which won 22 major awards; 1997, joined

Ogilvy & Mather as managing director, and the agency won Cannes Lions

and BTA awards for Impulse's 'men can't help acting on Impulse' campaign

and new-business wins from Nestle, Unilever, Ford and local clients;

2000, joined Leo Burnett as regional managing director, Asia-Pacific;

2002, appointed to worldwide board.

Proudest achievement: Winning 2001 Asia-Pacific Regional Agency of the


Honours and awards: See above.

Professional organisations: None.

Clubs: China Club; Aberdeen Marina Club; Royal Asiatic Society.

Hates: Dishonesty; lateness; thoughtlessness; racism.

Loves: Wit; style; excessive speed; great design.

Admires: Shelly Lazarus' global connections; Sir Martin Sorrell's

financial acumen; Maurice Levy's charm; Keith Reinhard's luck.

Favourite ad:

Film: Snatch, Guy Ritchie.

Book: Taking on the World, Ellen MacArthur.

Music: American Life, Madonna.

Hotel: Amanpulo, Philippines.

The lowdown: Pinder is like your proverbial pig in shit. The good life

of the Orient becomes him. A total workaholic, however, Pinder rarely

finds time to indulge his passion for yachts.


Born: Johannesberg, 13 June 1951.

Family: David and Madeleine Pinnell (parents); Judith Pinnell (wife);

two sons.

Lives: London SE24.

Education: Branfield College, Ealing (HND Business Studies); Polytechnic

of Central London, (Diploma Marketing).

Current job: Vice-president, global brands and communications, Shell

International. +44 (0)207 934 1234.

Salary: Undisclosed.

Career highlights: 1971-72, selling baked beans for Heinz; 1972-89,

marketing and sales for Nestle, launch of Lean Cuisine; 1989-94,

marketing director for Prudential, 'I want to be' campaign; 1994-96,

marketing director for Natwest, stopping the advertising; 1996-date,

vice-president, global brands and communications, global advertising,

more effective than local, beating competitor and peer benchmarks, at

lower total cost, through a well-motivated agency.

Proudest achievements: The people I have helped to develop.

Honours and awards: 1987, Supermarketing, Brand of The Year; 2001,

Marketing Society, Customer Insight.

Professional organisations: The Chartered Institute of Marketing; The

Marketing Society; The Worshipful Company of Marketors; Institute of

Directors; Government Advisory Committee on advertising; ISBA.

Clubs: IOD.

Hates: Hypocrisy.

Loves: Good food; theatre; reading; travelling.

Admires: Jesus Christ.

Favourite ad: 'I must have left it behind', Andrews.

Film: Henry V, Laurence Olivier.

Book: Management Challenges for the 21st Century, Peter F Drucker.

Music: (I Can't Get No) Satisfaction, The Rolling Stones.

Hotel: My own bed.

The lowdown: Pinnell is consistent to the extreme and, happily for a

client of such magnitude, almost impossible to faze. The ability to work

under pressure is an absolute necessity for someone in his position and

it is a skill that he has more than mastered.


Born: Birkenhead, 1956

Family: Fiona (wife); three children.

Lives: London SW19.

Education: Stonyhurst College; Bristol University (Psychology).

Current job: Chief executive, Euro RSCG Partners. +44 (0)207 240 4111.

Salary: Undisclosed.

Career highlights: 1979, graduate trainee to associate director, D'Arcy;

1983, joined WCRS as director; 1988, ran the Euro RSCG/WCRS agency in

Sydney; 1991, managing partner, FCO; 1993, managing director, Euro RSCG

Wnek Gosper and chief executive from 2002.

Proudest achievement: Fathering three children; helping to make a huge

success of Euro RSCG Wnek Gosper with Mark and Brett.

Professional organisations: Avoid them.

Honours and awards: Worked on many award-winning campaigns, but peerage

continues to elude me.

Clubs: Hurlingham; RAC; Wimbledon.

Hates: Revealing personal information.

Love Tennis; skiing; family (not in that order).

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: The archetypal account man, 'Pinners' is the man who always

has a smile on his face. But anyone who has survived more than ten years

with Mark Wnek is tougher than they look.


Born: Scarborough, 17 June 1962.

Family: Father is a surgeon, mother is a farmer and neither is married

to the other any more; four children in our family all reared as my

dad's science project; two brothers and one mad sister.

Lives: Primrose Hill, London, in a house created by the set designer

from Abigail's Party.

Education: Read erotic magazines at Reigate Grammar School; Nottingham

University (Pure Physics).

Current job: Partner, The Ingram Partnership from July 2003 - before

that, I was a partner at Unity, set up in 1997. +44 (0)20 7637 7171.

Salary: Too much. Especially for what I do. I make Beckham look like a


Career highlights: 1991-95, media planning director, BMP; 1995-97,

European media director, Wieden & Kennedy; 1997-2003, founding partner,


Proudest achievement: Watching people I work with do well; making people


Honours and awards: Many Media Week awards and a couple of IPA Media

Effectiveness Awards; Player of the Year, Horley Town FC 1978-79.

Professional organisation Undisclosed.

Clubs: Undisclosed.

Hates: Bigotry; conventional wisdom; Y-fronts; tomatoes.

Loves: Laughing; running; chocolate; football; a nice cup of tea on a

cold winter afternoon.

Admires: Almost everybody, but my heroes are Isaac Newton; John Irving;

Billy Bremner; Eddie Izzard; from our industry, Chris Powell; John

Webster; Paul Mukherjee.

Favourite ad: 'Where's my potty?', Fisher Price; 'it's frothy man',

Cresta Bear; 'eat football, sleep football, drink Coca-Cola', Coca-Cola;

'instant karma', Nike.

Film: Raiders of the Lost Ark, Steven Spielberg; The Jungle Book,

Wolfgang Reitherman; Some Like it Hot, Billy Wilder.

Book: Very difficult question. Tarzan Lord of the Apes, Edgar Rice

Burroughs; A Prayer for Owen Meaney, John Irving; The Thought Gang,

Tibor Fischer; The Dice Man, Luke Rheinhardt all feature.

Music: Walking on Sunshine, Katrina and the Waves; Brilliant Mind,

Furniture; When You're Young, The Jam.

Hotel: Lizard Island, Australia.

The lowdown: Pollard was the dog's bollocks at BMP but, of Unity's

original three media musketeers, he's managed to maintain the lowest

profile. The archetypal lateral-thinking planner, he offers brilliant

flashes of 'outside-the-box' insight and ideas.


Born: London, 1 July 1957.

Family: Married to Sophie; one daughter.

Lives: Notting Hill, London.

Education: Bishopshalt Grammer School.

Current job: Content director, Will Pond-Jones Collective. +44 (0)20

7349 6818.

Salary: A ridiculous amount when you consider the fun I have every day.

Career highlights: Helping DMB&B get its first advertising into the D&AD

annual; standing in a bar with Mark Waites, watching people stuff wedges

of lime into their bottles of Sol, mainly because of our ads; being

creative director at GGT; introducing the ambient category to the D&AD

Awards; Mary Whitehouse claiming that the anti-drinking driving Holsten

Pils 'asshole' ad brought television down to 'an all-time low', thus

attracting huge press attention and hopefully saving many more lives;

laughing so much at the Christmas decorations in GGT's reception with

Robert Saville that we actually cried; representing the UK on the film

and television jury in Cannes; drawing the original 'fcuk fashion'

layout on a napkin over a cappuccino in St Marks Square with Trevor

Beattie; every minute at HHCL & Partners.

Proudest achievement: When Tom Wnek and I got Lee 'Scratch' Perry to

advocate world peace in a commercial for Guinness Ireland - brands are

powerful voices in the media and this time it felt like we were doing

more than selling beer.

Honours and awards: The honour of working with some truly brilliant

people. The awards are secondary to that.

Professional organisations: D&AD.

Clubs: Groucho; Chelsea FC Supporters Club.

Hates: Black socks after three washes.

Loves: Laughter.

Admires: People who can simultaneously make you think and smile.

Favourite ad: 'Snowplough', Volkswagen.

Film: Of all time, Midnight Cowboy, John Schlesinger; this year,

Standing in the Shadows of Motown, Paul Justman.

Book: Vile Bodies, Evelyn Waugh.

Music: What's Going On, Marvin Gaye.

Hotel: Claridges.

The lowdown: Quiet and self-effacing, Pond-Jones' demeanour belies a

vivid imagination and sparky personality in the business.


Born: Bolton, 23 May 1959

Family: Ken and Adrianne Pooler (parents); Howard Dyer (partner); two

children (twins).

Lives: Hampton Court.

Education: Bolton School; Jesus College, Oxford (English).

Current job: Chief executive, WPP The Channel. +44 (0)20 7408 2204.

Salary: Six figures.

Career highlights: 1991, media director at Ogilvy & Mather; being right

in at the beginning of MindShare (including what Campaign described as a

'Californian tree hugger's name').

Proudest achievement: My twins.

Honours and awards: Advertising Woman of the Year; fellow, IPA.

Professional organisations: IPA; The Marketing Society.

Clubs: WACL; Blakes 7.

Hates: Bad manners.

Loves: Good listeners.

Admires: In business, Sir Martin Sorrell; in life, Tony Benn.

Favourite ad: 'Swimmer', Levi's.

Film: High Society, Charles Walters.

Book: Middlemarch, George Elliot.

Music: Last act of Der Rosenkavalier, Richard Strauss.

Hotel: Crillon, Paris.

The lowdown: A real industry player, Pooler is known to like her beer

and fags. However, like anyone who's reached the same level of play

within the industry, she can be steely when she needs to be.


Born: Kitwe, Zambia, 9 June 1957.

Family: Kate Porter (wife); two sons; one daughter.

Lives: Flackwell Heath, Buckinghamshire.

Education: Haywards Heath Grammar School; Jesus College Cambridge

(Natural Sciences; PHD Metallurgy).

Current job: 2003, customer proposition director, Abbey National. +44

(0)20 7356 5000.

Salary: See Companies House.

Career highlights: 1983-84, goldsmiths research fellow, Churchill

College, Cambridge; 1985-99, Mars confectionery; 1995-98, UK marketing

director; 1998-99, general manager, Europe, sugar confectionery;

1999-2003, managing director, consumer division.

Proudest achievements: The launches of Celebrations boxed chocolates and

BT Broadband.

Honours and awards: Undisclosed.

Professional organisations: Board member, Business in the Community;

council member, ISBA.

Clubs: MCC.

Hates: Undisclosed.

Loves: Cricket; golf.

Admires: Jack Welch.

Favourite ad: 'JR Hartley', Yellow Pages.

Film: Toy Story, John Lasseter.

Book: Undisclosed.

Music: Supper's Ready, Genesis

Hotel: Claridges, London.

The lowdown: A dedicated cricketer, Porter is known for tackling issues

with a measured precision. Repairing the Abbey brand will test even his



Born: Haywards Heath, 4 October 1943.

Family: Air vice-marshal John Powell (father); Rosie (wife); three

children. Lives Hammersmith; the New Forest.

Education: Canterbury Cathedral Choir School; St Peters, York; London

School of Economics (Politics).

Current job: Chairman, BMP DDB (1999). +44 (0)20 7258 3979.

Career highlights: Joining BMP in 1969; president, IPA, 1993-95.

Proudest achievement: Greater London Council campaign in 1984.

Honours and awards: Undisclosed.

Professional organisations: National Endowment for Science, Technology

and Arts; Institute of Public Policy Research; Creative Industries

Advisory Group of the British Council; Riverside Studios; International

Family Health; United Business Media; The Fish Can Sing; FIPA; FMS.

Clubs: Groucho; Thirty Club.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Ferociously bright in an understated way, the impeccably

connected Powell was at the heart of BMP's rise from creative hotshop to

establishment player. A long-time Labour activist, his elder brother

Charles was an adviser to Margaret Thatcher and his younger brother

Jonathan is Tony Blair's chief of staff.


Current job: Executive creative director, Ogilvy & Mather. +44 (0)20

7345 3000.

Details: Not supplied.

The lowdown: No shrinking violet, Poynton has a reputation for standing

by his principles, creative talent and his ability to lead a creative



Born: Epsom, 7 August 1963.

Family: David Priest (father); Virginia Priest (wife); two children.

Lives: Wandsworth, London.

Education: Whitgift School; Kingston University (BA Hons Business


Current job: Founding partner, Vallance Curruthers Coleman Priest. +44

(0)20 7802 5803.

Salary: £100,000-£150,000.

Career highlights: 1990, board director, IMP; 1993, partner, HHCL &

Partners; 1999, managing director; 2002 founding partner, VCCP.

Proudest achievement: Being fortunate enough to be part of the UK's

biggest-ever start-up agency on the back of winning the launch of O2

across Europe, making it the most successful mobile launch ever,

according to Accenture.

Honours and awards: Nothing individually, but as part of a team various

awards for Egg, Guinness, Pot Noodle and Iceland; Campaign Agency of the

Decade for HHCL in 2000.

Professional organisations: The Marketing Society; IPA.

Clubs: Old Whitgiftian Rugby Football Club; Walton Heath Golf Club;

Harbour Club.

Hates: Laziness.

Loves: Honesty.

Admires: My ballsy wife.

Favourite ad: 'St George', Blackcurrant Tango.

Film: Midnight Express, Alan Parker.

Book: Long Walk to Freedom, Nelson Mandela.

Music: You're My First, My Last, My Everything, Barry White.

Hotel: Raj Vilas, Jaipur, India.

The lowdown: Priest's rugged reliability is well proven during his time

in the business, but his emergence as a start-up entrepreneur may have

surprised some.


Born: London, 17 July 1951.

Family: Robert Pringle (father, deceased); Pamela Pringle (mother);

Vivienne (wife); four children.

Lives: Chiswick, London.

Education: Glenalmond; Trinity College, Oxford.

Current job: Director-general, IPA. +44 (0)20 7235 7020.

Salary: Not so much as to annoy IPA members, but enough to keep me


Career highlights: 1973, Ogilvy & Mather, graduate trainee; 1975,

McCormick Richards, account manager; 1976, BMP, became associate

director; 1980, Publicis, new-business director; 1982, Abbott Mead

Vickers, director and subsequently shareholder; 1984-85, chairman, IPA;

1985, elected to IPA Council; 1986, formed Madell Wilmot Pringle and

sold to RSCG in 1990; 1990, Leagas Delaney, director; 1992, KHBB,

director, became chairman and chief executive; 1993-96, chairman, IPA

Advertising Effectiveness Committee; 1994-96, IPA President's Committee;

1996, relaunched KHBB as K Advertising and was chairman and chief

executive; 1997, K merged into Saatchi & Saatchi, I became

vice-chairman, director of marketing; 1999, formed Brand Beliefs


Proudest achievements: Writing the direct response ad in 1983 for

Blooming Marvellous, which is still running 20 years later; being board

director on the winning Abbott Mead Vickers J.R. Hartley Yellow Pages

pitch in 1984; leading the multi-agency team which launched the GM Card

from Vauxhall in 1994; co-authoring Brand Spirit with Marjorie Thompson

in 1999, and Brand Manners with William Gordon in 2001.

Honours and awards: 1996, fellow, IPA; 1996, D&AD silver for Pentax art

direction; 1999, Nabs, Ron Miller Award.

Professional organisations: D&AD; The Marketing Society; Marketing Group

of Great Britain; Solus Club.

Clubs: Soho House; Esporta Riverside Club.

Hates: Eating things in aspic; gristly meat; offal; lumpy custard; eggs

en cocotte; music where the lyrics are repetitive, profane, full of

expletives, homophobic, misogynistic and macho; muggers who make it

scary for women and children to walk home; people who are inconsistent

and hypocritical, saying one thing and doing another.

Loves: Doing photography, painting, sculpture and design; playing

tennis, golf, bridge and Boggle; seeing art exhibitions, films,

musicals, plays and gigs; watching rugby; drinking French wine; cooking

Sunday supper; having new ideas.

Admires: Grace under pressure (as in Vivienne running Blooming

Marvellous); our household and our family.

Favourite ad: 'Face', British Airways.

Film: Chariots of Fire, Hugh Hudson.

Book: Being Digital, Nicholas Negroponte.

Music: Taj Mahal, Taj Mahal.

Hotel: Le Club de Cavaliere, Lavandou, France.

The lowdown: His later agency career may have disappointed, but the

smoothly spoken, diplomatic Pringle has proved ideally suited to running

the IPA.


Born: Guildford, 6 September 1956.

Family: Lindsay (wife); four children.

Lives: Wimbledon, London.

Education: St George's College, Weybridge; Durham University (Sociology

& Politics and rugby).

Current job: Chief executive, MindShare Worldwide. +44 (0)20 7969 4040.

Salary: Ask my wife.

Career highlights: Being chief executive of J. Walter Thompson London

was a real privilege (1991-97); launching and running MindShare

Worldwide has to be the real highlight; our best years are yet to come.

Proudest achievement: As above.

Honours and awards: Serial winner of The Rabbit at The Telegraph

Turnberry Masters (until Toby Hoare joined the tour ...).

Professional organisation Trustee, Tommy's Baby Charity; shareholder,

AFC Wimbledon.

Clubs: Thirty Club; Richmond Golf Club.

Hates: Four-foot putts.

Loves: Four-inch putts.

Admires: My wife.

Favourite ad: Any campaign that can last through the decades is very

special. Kit Kat would be a fantastic example.

Favourite film The Godfather, Francis Ford Coppola.

Book: The Complete Works of Shakespeare, William Shakespeare.

Music: La Traviata, Giuseppe Verdi.

Hotel: The Temozon, Yucatan, Mexico.

The lowdown: One of the media world's gentlemen, Proctor combines a warm

good humour with an ability to appear laid back even under the strains

of running the MindShare network.


Current job: Managing director of sales, Maiden Outdoor. +44 (0)20 7838


Details: Not supplied.

The lowdown: Wry, self-effacing and serious minded, Pugh is part of the

new breed of contractors, bringing posters in line with mainstream



Born: Kilkenny, Ireland, 26 December 1943.

Family: Kimberly Fortier, publisher of The Spectator (wife); four sons.

Lives: Mayfair, London.

Education: St Kieran's College, Kilkenny.

Current job: Publishing director, Vogue, Conde Nast. +44 (0)20 7499


Salary: Confidential, Conde Nast policy.

Career highlights: Launching GQ, the first mainstream magazine for men.

Proudest achievements: Increasing the profits of Vogue every year since


Honours and awards: None.

Professional organisations: British Fashion Council; The Jasmine Awards

of Great Britain; The Ireland Fund.

Clubs: The Reform; Groucho; George.

Hates: Snobbish people.

Loves: Egalitarian people.

Admires: Tony Blair; George Bernard Shaw.

Favourite ad: Cartier Pasha watch ad.

Film: American Beauty, Sam Mendes.

Book: The Bonfire of the Vanities, Tom Wolfe.

Music: Time Out of Mind, Bob Dylan.

Hotel: The Grand, Milan; The Lancaster, Paris; The Lowell, New York.

The lowdown: A craggy-faced charmer with impeccable manners, Quinn can

be ruthless when he needs to be. A Conde Nast stalwart, he lives and

breathes magazines.


Born: Dumbarton, Scotland, 25 May 1955.

Family: Margaret and Peter Rainey (parents); two brothers and one


Lives: London W2.

Education: University of Glasgow (MA Hons Cognitive Psychology);

University of Aston, Birmingham (PHD Psychology).

Current job: Joint chief executive, Rainey Kelly Campbell Roalfe/Y&R.

+44 (0)20 7404 2700.

Salary: Undisclosed.

Career highlights: Discovering that planning was an actual job and not

just a way of thinking; working with some great inspirational people at

TBWA and GGT; being hired by Jay Chiat and Jane Newman to start planning

for Chiat/Day on the West Coast, aged 26; working with Steve Jobs, Lee

Clow and Steve Hayden on the development and launch of the Mac and

picking up the gold at D&AD; founding Chiat/Day as chief executive in

the UK in 1989; starting my own agency in 1993 and putting the case for

valuing ideas; building the RKCR business with some fantastic clients;

making a potentially very difficult merger with Y&R really work;

employing 250 great people. Proudest achievements Pioneering planning in

the US; founding RKCR.

Honours and awards: None.

Professional organisations: D&AD; honarary member, APG; Marketing


Clubs: Groucho; Soho House; Century; Cobden; chairman, Marketing Group

of Great Britain; Thirty Club; WACL; Forum; Labour Party.

Hates: Flying.

Loves: Travelling.

Admires: Have-it-all superwomen.

Favourite ad: 'Iguana', Benson & Hedges.

Film: Raging Bull, Martin Scorsese.

Book: Underworld, Don DeLillo.

Music: Hejira, Joni Mitchell.

Hotel: Mercer, New York.

The lowdown: The diva of planning who spread the gospel in the US. MT

watchers say she has outgrown agency life. Her next move should be



Born: Newcastle, 19 February 1961.

Family: Margaret Ramsey (mother); Anouk Ramsey (wife); three daughters.

Lives: Wandsworth, London.

Education: South Shields Grammar School; London College of Printing

(Graphic Design).

Current job: Creative director, Bartle Bogle Hegarty. +44 (0)20 7734


Salary: Undisclosed.

Career highlights: 1986, joined Saatchi & Saatchi as junior art director

(won awards on British Airways and NSPCC); 1990, joined BBH (created

award-winning work on Sony, Levi's and Audi); 1995, promoted to the

board; 2000, creative director; 2002, included in the Top Ten IPA Best

of the Best creative directors.

Proudest achievement: Levi's winning a black Pencil at D&AD 2002.

Honours and awards: Numerous Campaign Press and Poster silvers; BTAA

golds and silvers; as a creative director, one gold and seven silvers at


Professional organisations: D&AD.

Clubs: None.

Hates: Transport in the south-east.

Loves: Saturday mornings.

Admires: Tony Blair.

Favourite ad: 'Creek', Levi's.

Film: A Kind of Loving, John Schlesinger.

Book: The New Confessions, William Boyd.

Music: Sheena Is a Punk Rocker, The Ramones.

Hotel: Mondrian, LA.

The lowdown: Gentle and seemingly shy, Ramsey is the antithesis of

adland's typical creative director. However, the man behind some of

BBH's best recent creative work is ambitious.


Born: Nairobi, Kenya, 11 May 1964.

Family: Parents (retired); Ben (husband); two children.

Lives: Highbury, London.

Education: Clapham High School; Emmanuel College, Cambridge (Modern &

Medieval Languages).

Current job: Managing director, Abbot Mead Vickers BBDO (2002). +44

(0)20 7616 3500.

Salary: Undisclosed.

Career highlights: Pitching and winning BT as incumbent in 1999; running

Sainsbury's for seven years; landmines campaign for International Red


Proudest achievement: Making two sweet children.

Professional organisations: WACL.

Honours and awards: Undisclosed.

Clubs: Montes; Home House.

Hates: Bullying.

Loves: Laughter; sunshine.

Admires: International aid workers.

Favourite ad: 'Tested by dummies', Volvo.

Film: Les Amants Du Pont-Neuf, Leos Carax.

Book: Tender is the Night, F Scott Fitzgerald.

Music: Beyond Skin, Nitin Sawhney.

Hotel: Hotel Palumbo, Ravello, Italy.

The lowdown: Ramzan's dazzling smile and expertise with clients have

made her one of the bastions of AMV's senior management team. She is

devoutly loyal to the agency, so don't expect her to spill the beans on

prospective pitches.


Born: Shoreham-by-Sea, 24 June 1963.

Family: details John and Olive Ratcliffe (parents); John Cole (husband);

one daughter.

Lives: London NW2.

Education: Davison CoE School; Worthing Sixth Form College; Northbrook


Current job: Joint managing director, MediaCom. +44 (0)20 7874 5500.

Salary: Undisclosed.

Career highlights: 1982, joined BMP as trainee media planner/buyer -

worked on winning pitch teams for Marks & Spencer, British Rail,

National Dairy Council and won media awards for each of them; 1985-90,

joined RMS/Grey in 1992 and helped create MediaCom; 1994, appointed to

the board; 1999, became joint managing director of the newly merged


Proudest achievement: Being part of the team that took MediaCom to the

top position in four years.

Professional organisation IPA media futures group; NRS board; Media


Honours and awards: Media Week, three winners, one commended; Campaign,

one winner.

Clubs: Holmes Place Gym.

Hates: Dishonesty; public transport.

Loves: A relaxing dinner in a good restaurant with a fine bottle of wine

and entertaining company; a day on the beach with my daughter playing in

the sea; reading; listening to stories on CD.

Admires: Undisclosed.

Favourite ad: 'Dancing milk bottles', National Dairy Council.

Film: The Jungle Book, Wolfgang Reitherman.

Book: Jane Eyre, Charlotte Bronte.

Music: Streetlife, Randy Crawford and the Crusaders.

Hotel: Undisclosed.

The lowdown: A MediaCom devotee, Ratcliffe is a crucial cog in the

agency's good performance. Not a headline hogger, Ratcliffe's focus has

always been more on client servicing than personal fame


Born: Cambridge, 7 February 1956.

Family: John and Cherry Reddaway (parents); Jude Reddaway (wife); one

son; two daughters.

Lives: Brighton, East Sussex.

Education: Perse School Cambridge; Sussex University.

Salary: Just enough.

Current job: Head of communication planning, Carat. +44 (0)20 7430 6000.

Career highlights: 1978-85, media trainee to planning manager during the

Benton & Bowles heyday; 1985-96, planner/buyer, rising to head of

planning and head of media consultancy and auditing, Yershon Media

Group; 1997-2000, commercial director, Carat Insight, product

development director, Carat; board client director, head of strategy and

joint head of communications planning, Carat - accounts worked on have

included , Unilever, Diageo, Royal Mail, Arla Foods, Switch/Maestro.

Proudest achievements: Ability to multitask - buyer, planner, auditor,

consultant, product development director, research commercial director,

strategist and account handling suit (all in the past 20 years, often at

the same time); leading the winning United Distillers & Vintners pitch

team; retaining the Arla Foods business in competitive pitches three

times in successive years; retaining Royal Mail, one of our largest

customers, over the past six years; working with Nik Wilkinson, the

Unilever media controller who doesn't suffer fools gladly, for more than

eight years; being part of the Carat management team for the past five

years; learning (a bit) about the art of managing people; working with

so many fantastic client handling teams over the years, not least the

current bunch; co-authoring that riveting read the Carat Sphere;

retaining the best PA in the world, Dot Cooper, for more than ten years.

Honours and awards: Undisclosed.

Professional organisations: The Marketing Society; IPA strategy group;

PPA Agency Forum; Friends of The Tate. Clubs The Wine Society.

Hates: People who are in too much hurry to be considerate.

Loves: France; Brighton; fine wine; rugby.

Admires: My family.

Favourite ad: Most Volkswagen advertising over the past 20 years.

Film: All About My Mother, Pedro Almodovar.

Book: Collected short stories, Raymond Carver.

Music: Otis Blue, Otis Redding.

Hotel: Hotel de Paris, Monaco.

The lowdown: This quiet, softly spoken media man is described by

colleagues as having a forensic mind. Commutes to Parker Towers every

day from Brighton and likes his red wine.


Born: 20 January 1935.

Family: Rose-Lee (wife); seven children; four grandchildren.

Lives: New York City.

Education: Berne-French High School, Berne, Indiana, USA; no college or

further education.

Current job: Chairman, DDB Worldwide Communications Group. +1 (0)212 514


Salary: More than $400,000.

Career highlights: 1964, getting my first job after ten years of trying

as copywriter at Needham Lois & Brorby agency in Chicago; 1965, winning

an award for my first radio campaign; 1971, creative director on pitch

that won McDonald's account at Needham Harper & Steers agency in


Proudest achievements: The creation of DDB Worldwide.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Undisclosed. Hates Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Reinhard is inexhaustible - his energy levels put men half

his age to shame. Sharp as a razor, he continues to keep an eagle eye on

the global network he founded, but he still has time for seven children

and four grandchildren. Last seen charging around the dance floor of the

DDB party in Cannes at 2am with the creative kids of BMP.


Current job: Managing director, News Group Newspapers. +44 (0)20 7782


Details: Not supplied.

The lowdown: Married to News International's Clive Milner (see separate

entry), Rhodes has a formidable pedigree in media sales. Rumoured to

have been first choice for Sly Bailey's top job at Mirror Group



Born: London, 9 September 1942.

Family: Norman and Tessa (parents); Vivienne (wife); three children;

five grandchildren.

Education: Blackwell School.

Current job: Retired as group chairman, MediaCom (June 2003). +44 (0)20

7874 5500.

Salary: See Companies House.

Career highlights: 1975, founder of The Media Business; 1998-2001, group

chairman and chief executive, MediaCom; 1998-present, group chairman,


Proudest achievements: Everything I have ever achieved in business.

Honours and awards: MIPA; MAA (by examination).

Professional organisations: Council member, IPA.

Clubs: Annabels; Harry's Bar; RAC; Home House; Holmes Place; Hartsbourne

Golf Club.

Hates: Nothing.

Loves: My family, friends and life.

Admires: My wife and children.

Favourite ad: Chimps campaign, PG Tips.

Film: Ben-Hur, William Wyler.

Book: Any sports book.

Music: Bridge Over Troubled Water, Simon & Garfunkel.

Hotel: Beach Plaza, Monte Carlo.

The lowdown: His wardrobe doubtless contains more beige linen suits and

jewelry than any other man in the history of media. Rich is also known

for his smooth, perhaps slightly oily, charm and determined focus on

success. Oh, and for having a Bentley and a Ferrari.


Born: London, undisclosed date.

Family: Married; two children.

Lives: Harrow; London.

Education: Undisclosed.

Current job: Chief executive, Posterscope UK. +44 (0)20 7336 6363.

Salary: Undisclosed.

Career highlights: Getting to be the biggest out-of-home specialist in

the UK.

Proudest achievement: My children.

Honours and awards: Undisclosed.

Professional organisations: Fellow, IPA; joint chairman, Meridian;

Postar board.

Clubs: WACL.

Hates: People who lie.

Loves: Winning.

Admires: The people I most admire aren't famous.

Favourite ad: All The Economist work.

Film: Anything with Katherine Hepburn.

Book: Catch 22, Joseph Heller.

Music: Anything by Elvis Costello.

Hotel: Undislosed.

The lowdown: High on charm and femininity, Rickard is a rare example of

a successful woman in the overwhelmingly male poster business.


Born: Manchester, 4 June 1959.

Family: Married; three children.

Lives: Warwickshire.

Education: Chadderton Grammar School; Loughborough University; Columbia

Business School.

Current job: Chief executive, Chrysalis Radio. +44 (0)20 7221 2213.

Salary: A matter of public record in the Chrysalis Group annual report.

Career highlights: All of the station relaunches I've been involved in,

including the two Heart stations, The Galaxy Network and most recently,

the LBC relaunch.

Proudest achievements: Being the father of three wonderful children.

Honours and awards: Being made a fellow of the Radio Academy is pretty

high on the honours received.

Professional organisations: Fellow, Radio Academy.

Clubs: Teatro; Holmes Place.

Hates: I'm a pretty easy-going chap, but Manchester City fans would be

in there somewhere.

Loves: My wife and children; Manchester United FC; radio (especially


Admires: Lance Armstrong (cyclist); Joe Simpson (mountaineer) - read

them for true stories of courage.

Favourite ad: Imperial War Museum radio ad.

Film: The Godfather Part II, Francis Ford Coppola.

Book: The Selfish Gene, Richard Dawkins.

Music: Born to Run, Bruce Springsteen.

Hotel: Jumeirah Beach, Dubai.

The lowdown: Riley is a no-nonsense, combative Mancunian who enjoys

climbing and keeping fit. He started his career as a DJ before helping

to turn around Radio Aire in Leeds as its managing director.


Born: London, 20 March 1964.

Family: Riccardo and Valentina Rimini (parents); Suzanne (wife); one

son; one daughter.

Lives: London NW5.

Education: Highgate School; St Edmund Hall, Oxford (Politics, Philosophy

& Economics); SDA Bocconi, Milan (MBA).

Current job: Director of strategy and development, J. Walter Thompson,

London. +44 (0)20 7656 7000.

Career highlights: 1985, joined creative business as a graduate trainee

in account planning at Ted Bates; moved on to Still Price Court before

emerging as planning director at Euro RSCG; MBA in Milan; media planning

and buying at CIA Media Network (first as deputy managing director, then

as vice-chairman); 1998, joined JWT London as its first director of

strategy and development.

Proudest achievement: Convenor of the IPA Effectiveness Awards 2002;

communications strategy for the launch of Daewoo UK.

Honours and awards: Fellow, IPA.

Professional organisations: Council member, IPA; chairman, IPA strategy


Clubs: London Library.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Arsene Wenger.

Favourite ad: 'Laundrette', Levi's.

Film: Roman Holiday, William Wyler.

Book: Maturin series, Patrick O'Brian.

Music: Toots and the Maytals: Live at Red Rocks, Toots and the Maytals.

Hotel: Babington House, Somerset.

The lowdown: A quiet disposition belies Rimni's massive intellect.

Despite his low profile, he is one of JWT London's greatest assets.


Born: Great Yarmouth, 31 July 1959.

Family: Mike and June Roalfe (parents); two children.

Lives: Penn, Buckinghamshire.

Education: Framlingham College; Portsmouth Art.

Current job: Joint executive creative director, Rainey Kelly Campbell

Roalfe/Y&R. +44 (0)20 7404 2700.

Salary: Undisclosed.

Career highlights: WCRS, junior art director; Abbott Mead Vickers BBDO;

founding partner, Banks Partnership; 1993, founded RKCR.

Proudest achievement: Being part of the team that grew RKCR to the

seventh-largest agency in ten years.

Honours and awards: Campaign gold for RSPCA; Campaign gold for Volvo;

Creative Circle gold for BT; BTAA for Virgin, BT, Miller.

Professional organisations: Chairman, DART.

Clubs: Soho House.

Hates: Queuing.

Loves: My children.

Admires: In terms of advertising, David Abbott.

Favourite ad: 'Surfer', Guinness.

Film: To Kill a Mockingbird, Robert Mulligan.

Book: The Butterfly and the Diving Bell, Jean-Dominique Bauby.

Music: Get it On, T-Rex.

Hotel: Colombe d'Or, St Paul de Vence, Provence.

The lowdown: Less vocal than his long-time, now ex-partner Robert

Campbell, Roalfe lets his work speak for him.


Born: Manchester, 20 October 1949.

Family: Rowena (wife); four children.

Lives: Tribeca, New York; Auckland, New Zealand.

Education: Lancaster Royal Grammar.

Current job: Chief executive, Saatchi & Saatchi. +1 (0)212 463 2000.

Salary: Undisclosed.

Career highlights: Undisclosed.

Proudest achievements: Undisclosed.

Honours and awards: University of Waikato (PhD).

Professional organisations: Chief executive in residence, Judge

Institute, Cambridge University.

Clubs: Queens Lawn Tennis Club; White City (Sydney) Lawn Tennis Club.

Hates: Undisclosed.

Loves: The All Blacks; Manchester City.

Admires: Ken Livingstone; Steve Jobs.

Favourite ad: 'Father and son', New Zealand Telecom.

Film: Gladiator, Ridley Scott.

Book: Catch 22, Joseph Heller.

Music: Thunder Road, Bruce Springstein.

Hotel: Byblos, St Tropez.

The lowdown: Roberts is well known for his touchy-feely management style

and is certainly different from your average network big cheese.

Fiercely passionate for the Saatchis brand and things called



Current job: President, BBDO North America. +1 (0)212 459 5000.

Details: Not supplied.

The lowdown: The smooth-talking, hard-working Robertson went down a

storm in the US when he left Abbott Mead Vickers BBDO to head the

network's New York office in 2000. Showed early promise when he bought

his boss's Ferrari with a cash windfall.


Born London, 20 March 1964.

Family: Alison and Eric Robinson (parents); Terri (wife); one son. Lives

Willesden Green, London.

Education: Henry Forton School; Chelsea College of Art; Hounslow College

(art courses).

Current job: Managing director and creative director, Quiet Storm. +44

(0)20 7907 1140.

Salary: Ask the wife.

Career highlights: Orange Tango; setting up Quiet Storm.

Proudest achievement: Creating a different style of agency and a new way

of working.

Honours and awards: 1990, Independent Radio Awards silver and ILR

silver, for Exchange & Mart; 1992, Creative Circle, three silvers and

one gold, D&AD silver, British Television Awards silver, Eurobest

silver, Epica Awards gold, Bafta Awards nomination in two categories and

Royal Television Society Awards, for Orange Tango; Bafta nomination in

one category for Indesit; 1993, Campaign Campaign of the Year 1992,

Eurobest Awards gold, Creative Circle gold and silver, for Orange Tango;

British Television Awards silver and bronze for Orange Tango; Marketing

Society Awards, Off Licence News for Orange Tango and Pantone European

Colour Awards Grand Prix award for Golden Wonder Pots; 1994, British

Television Awards bronze and Marketing Society Award for Mercury; 1995,

D&AD Silver, BTA two silvers, Creative Circle Platinum, Creative Circle

two golds and The One Show gold award for Apple Tango; D&AD silver for

Golden Wonder Pots; 1996, Shots Creativity Showcase, Ozwald Boateng,

selected as one of the best productions of the year; Creative Circle

gold for Apple Tango; 1997, Cannes Lion, bronze for Apple Tango; 1998,

Creative Circle silver for Telegate.

Professional organisations: IPA; APA.

Clubs: Soho House; Groucho; Met Bar; Union.

Hates: No-one.

Loves: Wife; family; friends; the guys at Quiet Storm.

Admires: Film directors.

Favourite ad: 'Jiggy with it', Fanta.

Film: Apocalypse Now, Francis Ford Coppola.

Book: The Unbearable Lightness of Being, Milan Kundera.

Music: Azimut, Aloan.

Hotel: Westin Excelsior - I stayed there for the Venice Film Festival,

it's fabulous.

The lowdown: Robinson is one of those sickening people who combines

running a successful business with continuing to innovate as a creative

and a director. He's a nice bloke, too.


Current job: Chief executive , Media Planning Group. +44 (0)20 7393


Details: Not supplied.

The lowdown: This year's jury president of the Media Lions in Cannes,

the Catalan Rodes has vats of charm and warm Mediterranean hospitality.

Likes pasting up his children's pictures in his Barcelona office.


Born: Moline, Illinois, USA, 24 November 1944.

Family: Lady Felicity Rosenquist (spouse); one step-son.

Lives: Chelsea, London.

Education: University of Iowa (Business Administration).

Current job: Worldwide account director, Unilever, Lowe. +44 (0)20 7584


Salary: Undisclosed.

Career highlights: Marketing director of Mennen and Company, USA,

achieved sensational growth, currently part of Colgate-Palmolive; client

service head, Lintas New York, in charge of Unilever, Nestle and

Coca-Cola. The success of Diet Coke during my ten years was a highlight;

past 12 years, overseeing Unilever worldwide business at Lintas and


Proudest achievements: Success with Unilever.

Honours and awards: Have been involved with many advertising awards.

Professional organisations: None.

Clubs: Wisley Golf Club; Harry's Bar; George; Bucks Club.

Hates: Arrogance without substance, deceit.

Loves: Passion; commitment.

Admires: Winston Churchill; Harry Truman.

Favourite ad: Hamlet ads.

Film: The Deer Hunter, Michael Cimino; The Godfather, Francis Ford


Book: The Catcher in the Rye, JD Salinger.

Music: Sitting on the Dock of the Bay, Otis Redding.

Hotel: The Carlyle, New York

The lowdown: It has been said that the best place to be standing in the

event of a nuclear explosion is behind Rosenquist, aka Teflon Terry.


Born: New York, 14 March 1939.

Family: Missy Rosenshine (wife); two sons; two daughters.

Lives: Manhattan, NYC.

Education: Columbia College (BA English Literature).

Current job: Chairman and chief executive, BBDO Worldwide. +1 212 459


Salary: $0 to $1 million a year.

Career highlights: See CV.

Proudest achievements: Helping BBDO become the top creative agency


Honours and awards: See above.

Professional organisations: See CV.

Clubs: Lotos Club; Equitable Health Club.

Hates: Liars.

Loves: Sex; food; laughter.

Admires: My wife (although she wouldn't believe it).

Favourite ad: Other than BBDO work, 'Just do it' as Nike's theme.

Film: 2001: A Space Odyssey, Stanley Kubrick.

Book: Zen and the Art of Motorcycle Maintenance, Robert Pirsig.

Music: 7th Symphony, Ludwig van Beethoven .

Hotel: Bel-Air, Los Angeles.

The lowdown: Famous as the one-time copywriter who fired the starting

gun on Madison Avenue's merger mania in 1986 when he announced the

alignment of his own BBDO with Needham Harper and Doyle Dane Bernbach

under a single holding company, Omnicom. 'We are the biggest - but maybe

only for ten minutes,' he observed, accurately . Rosenshine is greatly

admired for putting creativity at the heart of the BBDO offering.


Current job: Chairman, Daily Mail & General Trust. +44 (0)20 7938 6000.

Details: Not supplied.

The lowdown: Stepped up to run the family company on the death of his

father, Lord Rothermere, in 1998. Spent his formative years learning the

newspaper publishing business on the Evening Standard, where he once

shadowed the sales team for a day.


Born: Point Fortin, Trinidad, 14 June 1961.

Family: Sara-Jane (wife); one daughter.

Lives: London N7.

Education: Mill Hill School; Peterhouse, Cambridge (Architecture).

Current job: Managing director, Gorgeous Enterprises. +44 (0)20 7287


Salary: £40,000+.

Career highlights: 1982, joined FCB as trainee account manager; 1984,

joined BMP as trainee producer; 1988, joined Paul Weiland Film Company

as producer; 1996, joined RSA as joint managing director; 1997, joined

Gorgeous as partner and managing director.

Proudest achievement: Marrying Sara-Jane; the birth of Kira.

Honours and awards: BTA Craft Awards best crafted commercial of the year

2002 (NSPCC), 2001('twist', Levi's), 2000 ('snails', Guinness); Palme

D'Or, Cannes 2002; BTA Production Company of the Year 2002, 2000, 1999;

Campaign Production Company of the Year 2002, 2000.

Professional organisations: Member, APA council; BTA committee; D&AD

member; RNLI member.

Clubs: Calshot Kitesurfing Association; Soho House.

Hates: Questionnaires.

Loves: Kitesurfing; films.

Admires: Sir Ranulph Fiennes.

Favourite ad: 'Points of view', The Guardian.

Film: Breaking the Waves, Lars von Trier, although it'll be years before

I could watch it again.

Book: William Gibson novels.

Music: Calypso.

Hotel: Parador Nacional San Francisco, Alhambra, Granada, Spain.

The lowdown: Most commonly seen on awards stages, picking up gongs for

his colleagues, Rothwell is the man who makes it all happen at Gorgeous



Born: Bishop Stortford, 23 March 1961.

Family: Two parents; one wife; two sons.

Lives: Edinburgh.

Education: The Main School, Nettarall; Trinity College; Dunfermline


Current job: Chief executive, Leith London. + 44 (0) 20 7758 1400.

Salary: £10,000-£1 million.

Career highlights: Opening Leith London.

Proudest achievements: Working 15 years at the Leith Agency.

Honours and awards: First prize for metal work, third year Main School.

Professional organisations: The Marketing Society.

Clubs: Gullane Golf Club.

Hates: People who don't indicate.

Loves: Saturdays.

Admires: My mum.

Favourite ad: 'In Germany there are no getaway cars', Porsche.

Film: Butch Cassidy and The Sundance Kid, George Roy Hill.

Book: Biography of a Grizzly, Ernest Thompson Seton.

Music: Rhythm of Life, Sammy Davis Junior.

Hotel: The Crown, Southwold, Sulfolk.

The lowdown: A firm believer that the Scottish way of working could

teach London agencies a thing or two. Rowley is a straight talker who

has his feet firmly on the ground.


Born: Epson, Surrey, 23 January 1973.

Family: Diane and Peter Royce(parents); one sister.

Lives: London.

Education: Radley College, Oxford; University of Newcastle-Upon-Tyne.

Current job: Creative director, Glue, London. +44 (0)20 7739 2345.

Salary: Contact Mark at Glue London.

Career highlights: 1995, Ogilvy & Mather as account executive, moved to

creative department as copywriter two years later; 2000, joined Glue


Proudest achievements: Helping to take Glue from administration to being

Campaign's New-Media Agency of the Year 2002, within 18 months.

Honours and awards: 2003, bronze Cannes Cyberlion, for homeless charity

Shelter; 2003, New Media Age awards, best digital advertising campaign,

Virgin Credit Card; 2002, Campaign New-Media Agency of the Year; 2002,

winner, Campaign best use of online media award, One 2 One; 2000 D&AD

award nomination, Ford Transit.

Professional organisations: None.

Clubs: I go to the gym.

Hates: Aggressive people.

Loves: The sun.

Admires: Mum.

Favourite ad: Too many.

Film: Bugsy Malone, Alan Parker.

Book: Life of Pi, Yann Martel.

Music: Belfast, Orbital.

Hotel: Les Terrasses, Ibiza.

The lowdown: As one of Campaign's faces to watch and a key figure at the

former Agency of the Year, the youthful, good-looking Royce, at 29, is

doing all the right things to get noticed. Had his flowing locks

drastically shorn in the summer of 2003.


Current job: Editor, The Guardian, Guardian Newspapers. +44 (0)20 7278


Details: Not supplied.

The lowdown: A popular and accomplished editor, Rusbridger has a shrewd

business mind and was an early champion of the internet long before

Guardian Unlimited sprang into life. He is rumoured to have changed his

spectacles after the last Harry Potter movie was launched because of the



Born: Rio de Janeiro, Brazil, 21 May 1960.

Family: Married to Sue; three children.

Lives: Rochester, Kent.

Education: Sir Joseph Williamson's Mathematical School for Boys;

Leicester University (Economics).

Current job: Global media director, Unilever. +44 (0)207 822 5252.

Salary: £180,000+.

Career highlights: One of the founding team at Dorlands that really

began the centralised media buying assignments with Heinz , BT; winning

and running the centralised UK media accounts for both Dalgety and

Guinness at Ogilvy & Mather in the early 90s; running and integrating

the IBM account into the Ogilvy Media Europe business in 1994/1995;

handling the launch of PlayStation in Europe 1995-98, while at O&M;

introducing the concept of communication channel planning into Unilever

and its agencies worldwide in 2000.

Proudest achievement: Highlighting and raising the importance and role

of media to Unilever.

Honours and awards: Apart from the usual media and advertising awards,


Professional organisation WFA.

Clubs: Solus Club; Medway Rugby Club.

Hates: People who believe advertising is purely an art form rather than

a means to an end.

Loves: My family; most sports.

Admires: Frank Lowe; Bobby Moore; Clive Woodward.

Favourite ad: Rutger Hauer and 'dolphin', Guinness; 'tribal women',


Film: Apocalypse Now, Francis Ford Coppola.

Book: None.

Music: Sultans of Swing, Dire Straits; Ashes to Ashes, Bowie.

Hotel: Copacabana Palace, Rio.

The lowdown: A former media agency poacher turned client gamekeeper,

Rutherford has adapted well to the corporate politics required to thrive

at Unilever and has proved to be a canny appointment.


Current job: Chief executive, FCB Worldwide. +1 (0)212 885 3000.

Details: Not supplied.

The lowdown: Although removed from IPG's board, along with other network

chiefs, Ryan has resolutely thrown himself into the task of running the

FCB arm. Allegedly turned down the top IPG job, now run by his former

FCB colleague, David Bell.


Current job: Partner, M&C Saatchi. +44 (0)20 7543 4500.

Details: Not supplied.

The lowdown: Exceptional creative talent with a ferocious drive to go

one step further than anyone else, whether in advertising or when

indulging his passion for modern art. Dark, broody and extraordinarily

shy with people he does not know. Now married to Nigella Lawson, he

appears in the gossip columns an alarming amount for one who hates



Current job: Partner, M&C Saatchi. +44 (0)20 7543 4500.

Details: Not supplied.

The lowdown: Tall, Kenzo-suited and rarely seen without his trademark

tortoiseshell specs, Saatchi never fails to exude the charm and quiet

authority that befits the possessor of the most famous surname in world



Born: London, 13 April 1961.

Family: Married; two sons.

Lives: London.

Education: Latymer Upper School; Trinity College, Oxford (Politics,

Philosophy & Economics; Birkbeck College, London (MSc Economics).

Current job: 2003, chief executive officer, Kantar Group. +44


Salary: Undisclosed.

Career highlights: 1983-86, party speechwriter/researcher; 1986-94,

Henley Centre, latterly as managing director; 1994-2002, director of

strategy, WPP Group.

Proudest achievements: Helping Sir Martin Sorrell transform WPP from a

financial holding company.

Honours and awards: Undisclosed.

Professional organisations: Trustee, British Museum; chairman, British

Museum Company.

Clubs: Undisclosed.

Hates: Office politics; talented people being stymied.

Loves: Seeing talented people stretched and successful.

Admires: Single parents who manage to bring up great children.

Favourite ad: One for Special Olympics.

Film: Once Upon a Time in America, Sergio Leone.

Book: Patrimony, Philip Roth.

Music: Ma Vlast, Bedrich Smetana.

Hotel: Banyan Tree, Phuket.

The lowdown: Combining huge visionary intellect with being a lovely,

cuddly, people person (and Arsenal fan) Salama was Sir Martin Sorrell's

right-hand strategy man.


Current job: Marketing director UK, Diageo Great Britain. +44 (0)20 8965


Details: Not supplied.

The lowdown: Saller, an American of Greek origin, is a bit of an enigma

- some associates call her 'the invisible woman'. Admirers call her

straight talking and no nonsense.


Born: Hong Kong, 6 November 1956.

Family: Ulrika Salmon (wife), two sons: one daughter.

Lives: London SW11.

Education: Wellington College, Dorset.

Current job: Managing director, The Salmon Agency. +44 (0)20 7967 7967.

Career highlights: 1979, graduate trainee and account executive, Ogilvy

& Mather; 1981, managing director, SFX; 1984, account director, FCB;

1986, board director, Kirkwoods; 1988, general manager, O&M Thailand;

1991, O&M London (Unilever); 1992, managing director, CM Lintas; 1993,

successfully defended professional reputation and integrity in

litigation versus CM Lintas ('The most pleasing outcome of any

litigation I have been involved with', David Eady QC (now Mr Justice

Eady); 1997, managing director, SWK; 1999, founder, The Salmon Agency.

Proudest achievements: Founding the Salmon Agency with Anthony Stileman

in 1999.

Honours and awards: Undisclosed.

Professional organisations: Trustee, Regain - the charity for sports


Clubs: MCC; Harlequins RFC.

Hates: Office politicians; abominable no-men.

Loves: Honesty; integrity; cricket.

Admires: Nelson Mandela; David Ogilvy.

Favourite ad: 'Iguana', Benson & Hedges.

Film: The Sound of Music, Robert Wise; Grease, Randal Kleiser.

Book: Pride and Prejudice, Jane Austen.

Music: Ave Maria, Franz Schubert.

Hotel: Fernandez Bay Hotel, Cat Island, The Bahamas.

The lowdown: The stubborn Salmon won himself much sympathy and respect

throughout the industry for his bravery in turning 'whistleblower' to

expose scams at his former agency, CM Lintas. Arguably, though, his

victory derailed a promising big-agency career.


Born: Walsall, 14 November 1963.

Family: Anita Sambrook (wife); two sons.

Lives: Harpenden, Hertfordshire.

Education: DW Daniel High school, South Carolina, US (US High school

diploma); Great Wyrley High School; London School of Economics (BSc

Economics, Politics & History); Warwick Business School (MBA).

Current title Global account director, Media Audits. +44 (0)20 7734


Salary: More than I imagined but less than I deserve.

Career highlights: 1998 Touche Ross Accountants, I left, not getting

fired; 1999-2002 Media Audits, managing director.

Proudest achievements: The family; Cup finalists 2003, St Albans pub

league; player of the season, Harpenden Arm Dancing Queens FC; seeing

Ruud van Nistelrooy hat trick at Old Trafford with my eldest son.

Honours and awards: Player of the season, 1983; school history prize.

Professional organisations: Undisclosed.

Clubs: St Albans Pub League; Harpenden Arms Dancing Queens FC.

Hates: Losing to Arsenal.

Loves: Beating Arsenal.

Admires: My parents.

Favourite ad: Any Boddingtons.

Film: The Godfather Part II, Francis Ford Coppola.

Book: A History of the Crusades, Stephen Runciman.

Music: Comfortably Numb, Pink Floyd.

Hotel: Alhambra Palace, Granada, Spain.

The lowdown: An accountant by training, the Brummie, guitar-playing

Sambrook learnt the media trade over 15 years at Media Audits. Despite

taking on an international role, he remains the spokesman for the group.


Born: Newcastle, 25 June 1966.

Family: Rachel (wife); two sons.

Lives: Undisclosed.

Education: The Bournemouth School; Latymer School.

Current job: Managing director, Radio Advertising Bureau. +44 (0)20 7306


Salary: £75,000-£150,000.

Career highlights: 1992, joining RAB at its formation; 1996, promoted to

the board; 1997-2002, pulling together pan-industry support for

development of the J-ET electronic trading system; 2000, promoted to

managing director.

Proudest achievements: Surviving and enjoying 11 years at RAB.

Honours and awards: None.

Professional organisations: The Marketing Society; Solus Club;

non-executive director, Rajar and JICRIT.

Clubs: Century; August 17 Club.

Loves: My family; Mahler; Tom Waits; Chateau Musar; a day at the


Admires: Nelson Mandela.

Favourite ad: 'Firips', Philips.

Film: Blade Runner, Ridley Scott.

Book: Catch 22, Joseph Heller.

Music: Fifth Symphony, Gustave Mahler.

Hotel: Friendship Bay, Bequia.

The lowdown: The son of a classical musician, Sampson's own radio

listening time is divided between Classic FM and the distinctly

non-commercial Radio 3. A typical home counties Liverpool FC supporter.

Definitely not a Scouser.


Born: Hexham, Northumberland, 5 June 1953.

Family: Milton and Agnei Sanderson (parents); Gill Sanderson (wife); two


Lives: Oxshott, Surrey.

Education: Hexham Comprehensive.

Current job: Managing director, Telegraph Sales. +44 (0)20 7538 5000.

Salary: Undisclosed.

Career highlights: 1986, ad director of The Daily Telegraph at 33 years

old; 1995, main board director of Telegraph Plc; 1996 managing director,


Proudest achievements: Turning the Telegraph's ad department from least

respected to one of the most respected in the industry.

Honours and awards: None.

Professional organisations: Flying Brands; Marketing Board of English

Cricket Buarn; director, Asbof.

Clubs: Solus Club; St Georges Hill Golf Club.

Hates: Arriving late; bad manners; people with an aversion to the truth.

Loves: Family; cricket; golf; bridge.

Admires: Conrad Black (crawler); Caroline Marland.

Favourite ad: DPS mono depicting an Audi doing a ski slalom.

Film: The Magnificent Seven, John Sturges; The Sound of Music, Robert


Book: The Moon'sa Balloon, David Niven.

Music: Lark Ascending, Vaughan Williams with Nigel Kennedy.

Hotel: Turnberry, Scotland; Gritti Palace, Venice.

The lowdown: Sanderson is definitely a sporting man - a cricket fanatic

and golf enthusiast - and competitive as hell. Used to sell ad space on

the Daily Express with Young & Rubicam's Toby Hoare.


Born: Wokingham, 21 May 1956

Family: Married to Teresa; three children.

Lives: In a building site.

Education: Ampleforth; Oxford University (MA,Modern History).

Current job: Chief executive, Chime Communications. +44 (0)20 7861 8515.

Salary: See Chime's annual report.

Career highlights: Being part of the most successful and sadly lamented

below-the-line agency IMP; being part of HHCL & Partners as it became

Campaign's Agency of the Decade; being part of Bell Pottinger, the

number-one PR company in the UK.

Proudest achievement: Best man's speech at Peter Warner's wedding.

Honours and awards: None.

Professional organisations: President, British Sports Trust, which

trains 75,000 community sports leaders each year.

Clubs: None.

Hates: Whingeing; lying; cheating; tidy desks; dressing gowns.

Loves: My family, friends and people (mostly).

Admires: Leaders of the opposition.

Favourite ad: 'Handbuilt by robots', Fiat.

Film: As Good as it Gets, James L Brooks.

Book: From the Holy Mountain, William Dalrymple.

Music: Chimes of Freedom, Bob Dylan.

Hotel: Those which have me back.

The lowdown: Reasonable, receptive and very popular to work for,

Satterthwaite has a big job on his hands to carve out a point of

difference at Chime.


Born: Manchester, 2 June 1969

Family: Lynne (mother); Anthony (brother).

Lives: Notting Hill, London.

Education: Flixton High School For Girls; School of Communication Arts.

Current job: Head of art/creative director, M&C Saatchi(1999) +44 (0)20

7543 4500.

Salary: Enough to keep me in Jimmy Choo's.

Career highlights: Being 'discovered' at the SCA by Paul Arden; 1991, my

first job at Simons Palmer Denton & Johnson, where the lovely Chris and

Mark taught me dedication, inspiration and attention to detail; 1993,

Bartle Bogle Hegarty, where John Hegarty taught me how to make it even

better and have more empathy; 1997, Leagas Delaney, where Tim taught me

to grow up fast, what the word 'integrity' really means and how to

swear; 1999, M&C Saatchi taught me what it takes to be a great leader

and how winning new business is as addictive as any award. Oh yes, and

I've loved winning those over the years (any excuse to buy a new frock).

Proudest achievements: Surviving death and a divorce.

Professional organisations: Undisclosed.

Honours and awards: About seven silver and three gold Campaign awards;

two gold Campaign Press and about six silvers; two Cannes Lions, two

British TV and D&AD award.

Clubs: Teatro; Electric; The Third Space; fellow, RSA.

Hates: Not being in love.

Loves: Being in love.

Admires: Anyone with passion, empathy, loyalty and a good smile.

Favourite ad: Most of Tony Kaye's commercials.

Film: Any Baz Luhrman film, especially Moulin Rouge!; also Goodfellas

and Pretty Woman.

Book: Wuthering Heights by Emily Bronte.

Music: Love Me Tender, Elvis Presley; Satellite of Love, Lou Reed.

Hotel: Hotel du Cap, Antibes.

The lowdown: Savage's flamboyant name suits her creative talent - she's

one of the most admired art directors in the UK. It also suits her

fashion sense, which is eclectic rather than adland classic.


Current job: Partner, Mother. +44 (0)20 7689 0689.

Details: Not supplied.

The lowdown: Slightly in danger of being labelled a curmudgeon,

Saville's modesty is the main reason why Mother doesn't attribute

campaigns to their individual creators. Despite wanting a low profile,

he has one of the biggest in creative circles due to the amount of great

work he's maded during his career.


Born: Chicago's West Side, November 29.

Family: Janice (wife), two sons.

Lives: Wilmette, a suburb of Chicago.

Education: Northern Illinois University (Journalism).

Current job: Chairman, DDB Chicago; chief creative officer, DDB US. +1

(0)312 552 6000.

Salary: I never tell.

Career highlights: 1977, joined Needham Harper, Chicago as a copywriter;

1980, promoted to creative director; 1994, named chief creative officer

for DDB Chicago, and a year later became vice-chairman; 1998, elected to

the DDB worldwide board of directors; 2000, named US chief creative

officer; 2001, I added the role of DDB Chicago, the largest DDB agency


Proudest achievement: The work we do and the way we do it.

Honours and awards: Grand Prix at Cannes; three Grand Clios; two Radio

Mercury Best of Show; nominated for Emmy.

Professional organisations: Board, The Off the Street Club; The Chicago

International Film Festival; The Chicago Creative Club and Virginia

Commonwealth University's AdCenter.

Hates: Losing.

Loves: My family; my sports teams; a great idea.

Admires: David Bowie; Keith Reinhard; people who do what they do for

love not money; people who adopt children.

Favourite ad: 'Snowplough', Volkswagen.

Favourite film Citizen Kane, Orson Welles.

Book: Killer Angels, Michael Sharra.

Music: The Beatles; David Bowie; The Clash.

Hotel: Plaza Athenee, Paris.

The lowdown: The man behind much of the edgy creative output for

Anheuser Busch is disarmingly honest and extremely loyal to DDB.


Born: The Bronx, New York, (when it was beautiful), 23 November 1943.

Family: Stacy (wife); two sons.

Lives: SoHo, New York, US.

Education: Farleigh Dickinson University (BS and MBA).

Current job: Chairman and chief executive, Euro RSCG Worldwide;

president and chief operating officer, Hav