THE A LIST: Part 9 of 13


Born: 23 July 1957.

Family: Married to the daughter of former Tesco chairman, Lord McLaurin of Knebworth.

Lives: Undisclosed.

Current job: Director, Tesco. +44 (0)1992 632222.

Salary: £1.56 million (according to the company's annual report, May 2003).

Career highlights: Undisclosed.

Proudest achievements: Undisclosed.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

The lowdown: Mason is a marketing showman - you've only got to see him at an industry event to clock his well-honed presentation skills. The man behind Tesco's loyalty schemes (and arguably, therefore, the industry's obsession over what consumers put in their basket).


Born: Surrey, 17 May 1948.

Family: Married; two grown-up children.

Lives: Buckinghamshire; Sussex.

Education: Undisclosed.

Current job: Chairman, Audit Bureau of Circulations. +44 (0)1442 870800.

Salary: Undisclosed.

Career highlights: Originally in brand management with Lyons and then Cadbury Schweppes. Worked on main drinks brands and then with the food division of Cadbury's in marketing and sales management roles; 1986, moved to Argos retail group as marketing manager; 1991, promoted to director; 1998, made chief executive of the loyalty and incentive arm; 1999, left Argos and set up own business, Chiltern House Associates.

Proudest achievements: Being part of the team that took Argos from being a small subsidiary of BAT to being a leading national retailer listed in the FTSE 100.

Honours and awards: None.

Professional organisations: The Marketing Society (past chairman); non-executive director and consultant to a number of organisations; non-executive chairman of group of government agencies within DfT.

Clubs: None.

Hates: Sloppiness; lateness.

Loves: Professionalism.

Admires: Sir Martin Sorrell - ruthless but good.

Favourite ad: The Hamlet ads - enduring humour and brand building.

Film: El Cid, Anthony Mann.

Book: Economics, Fredric Benham (a 1960 school text book and the best introduction to business I have seen).

Music: Agnus Dei, from Requiem, Gabriel Faure.

Hotel: La Tamarissiere, France.

The lowdown: An unashamed advocate of MBAs in today's harsher marketing environment, Mayhead has an amalgam of experience that makes him in great demand as a non-executive director.


Born: Dundee, 17 March 1951.

Family: Ron and Edith McArthur (parents), three daughters.

Lives: Barbican, London.

Education: Scruffy Scottish Comprehensive; Glasgow University (Maths & Theoretical Physics).

Current job: Chief executive, Radio Advertising Bureau. +44 (0)20 7306 2500.

Salary: Not enough to support my three daughters.

Career highlights: Marketing for Procter & Gamble, Campbells Soups, Scottish & Newcastle; working at Hall Advertising, Saatchi & Saatchi, Leagas Delaney and Baillie Marshall; working at Radio Clyde.

Proudest achievements: RAB.

Honours and awards: OBE; cycling proficiency badge.

Professional organisations: Non-executive director, Sanctuary Group and IMD; The Marketing Society; Account Planning Group.

Clubs: Thirty Club; Solus Club; Holmes Place.

Hates: Hypocrisy.

Loves: Fun.

Admires: I'd say Jeremy Bullmore, but I know it would only embarrass him.

Favourite ad: 'Daft Jam' from the Phirrips series.

Film: So I Married an Axe Murderer, Thomas Schlamme.

Book: How the Scots Invented the Modern World, Arthur Herman.

Music: The complete works of Frank Zappa (all 68 CDs).

Hotel: Sunset Marquis, West Hollywood.

The lowdown: The man who gave radio a profile, McArthur is a polymath with a thirst for knowledge, an OBE and an all-round nice guy. Then again, he's also a massive Frank Zappa and Captain Beefheart fan.


Born: Nairobi, 17 November 1958 Family: William and Juliet McAteer (parents); Claire (wife); three children.

Lives: Edinburgh.

Education: St Andrews School, Kenya; Dollar Academy, Scotland; University of Leeds (LLB Hons); Barrister at Law, Grays Inn, London.

Current job: Managing director, The Union. +44 (0)131 625 6000.

Salary: Undisclosed.

Career highlights: 1982-1984, Barrister at Law, London; 1984, joined Saatchi & Saatchi as a trainee account executive; 1986, account director; 1988, group account director; 1990, board director, working on accounts including BT and British Airways; 1992, wanted to return to Scotland, so joined Faulds Advertising as board director and client services director, and was part of a team that helped build the agency from turnover of £10 million to more than £35 million in three years; 1996-present, set up The Union, building it in six years to a top-three Scottish agency; 2000, started direct marketing company, Only U; 2001, set up Union Leeds.

Proudest achievements: Building up The Union to where it is today; conceiving and developing the name and identity for Intelligent Finance, Halifax's internet bank; writing the creative brief for BT's 'keep talking' ad; managing Scottish Labour's ad campaign in 1999.

Honours and awards: Scottish IPA Effectiveness award for Standard Life Bank Professional organisations: Chairman, Scottish IPA; governor, Cargilfield Preparatory School, Edinburgh.

Clubs: None.

Hates: Advertising, media and commercials production people with inflated egos.

Loves: My family; the Seychelles (I am half Seychellois); Scotland; Glasgow Celtic FC.

Admires: My parents; Donald Dewar, who cared about Scotland; David Kershaw, who taught me how this business works.

Favourite ad: 'Face', British Airways; 'swimming pool', Benson & Hedges.

Film: Fried Green Tomatoes at the Whistlestop Cafe, John Avnet; The Blues Brothers, John Landis; Braveheart, Mel Gibson; American Graffitti, George Lucas.

Book: Lord of the Rings, JRR Tolkien; Where the Suckers Moon, Randall Rothenburg.

Music: Fields of Athenry, Pete St John; Nothing Compares to You, Sinead O'Connor.

Hotel: My parents' house on Mahe, The Seychelles; Gleneagles.

The lowdown: A strong advocate of the power of Scottish agencies, not just the one he works for, McAteer once had to cope with a stampede of women at the agency, attracted by a model starring in one of its campaigns.


Born: Bangalore, India.

Family: Colleen and Arthur McCall (parents); Peter Frawley (husband); two sons; one daughter.

Lives: Berkhamsted, Hertfordshire.

Education: Schools in India, Derbyshire; University of Kent, Canterbury; University of London (PGCE); University of London (MA Politics).

Current job: Managing director, Guardian Newspapers. +44 (0)20 7278 2332.

Salary: See Companies House.

Career highlights: Started as a secondary school teacher of history and politics before working as a risk analyst at Costain for two years; 1986, joined The Guardian and worked in planning, marketing and sales before moving into general management; 1993, headed the display advertisment department when The Guardian bought The Observer and successfully merged the sales teams; 1994, Winning Media Week's Sales Team of the Year; 1995, appointed to The Guardian Newspapers board as advertisment director; 1997, promoted to commercial director with additional responsibility for digital activity; 1999, launched Guardian Unlimited, which is the number-one newspaper website in the UK and has won more than 35 awards for commercial, editorial and technical excellence; 1999, also appointed deputy managing director; 2000, appointed to the Guardian Media Group board, when I took over the managing director role.

Proudest achievements: Appointment as managing director of two of the most influential papers in the UK and the only editorially independent newspapers in this country and among the few in the world.

Honours and awards: The Guardian has won Newspaper of the Year three times in the last five years; Guardian Unlimited has won more than 35 awards since launch; The Observer has won awards for the originality and quality of its magazines.

Professional organisations: Marketing Group of Great Britain; WACL; non-executive director, New Look; trustee, Tools for Schools.

Clubs: Soho House; Blakes 7.

Hates: Undisclosed.

Loves: Music; reading; travelling; family.

Admires: Nelson Mandela.

Favourite ad: Anything that uses press creatively; Boddingtons; Volkswagen; First Direct.

Film: The Philadelphia Story, George Cukor.

Book: Favourite changes every year.

Music: Too varied and many to mention.

Hotel: Soneva Fushi, Maldives.

The lowdown: The Joan Bakewell of the media industry, another in the tradition of smart, driven and beautifully groomed saleswomen at The Guardian, now consummately coping with combining one of the most prominent jobs in newspaper publishing with being a mother of three.


Born: Oxford, 2 December 1953.

Family: Caroline McCloskey (wife); one son; two daughters.

Lives: Buckinghamshire.

Education: Aylesbury College; London School of Economics; Ashridge Management College/City University.

Current job: 1999, managing partner, OMD UK, responsible for running agency and all non-TV buying. +44 (0)20 7893 4893.

Salary: Undisclosed.

Career highlights: Joined BMP as graduate trainee working in the full-service agency until helping set up BMP Optimum and, ultimately, OMD; responsible for media on, among others, Renault Cars, launch of C4, Greater London Council anti-abolition, Warner Music, Labour Party accounts and Boots media centralisation; 1984, promoted to full BMP board director; 1992, completed MBA; worked on Labour elections campaigns with BMP (1997) and TBWA (2001); currently working with HMV, Peugeot-Citroen and Express Newspapers.

Proudest achievements: Being part of team that built up BMP and OMD UK's media business. Contributing to both successful advertising and media solutions and winning IPA Ad Effectiveness and media awards on variety of accounts and campaigns; named as Campaign's Top Media Buyer in 2002.

Honours and awards: Undisclosed.

Professional organisations: Member, MBA Alumina; fellow, IPA.

Clubs: None.

Hates: Undisclosed.

Loves: Music generally, guitars specifically; books; my family (not in that order); Tottenham Hotspur FC when they win.

Admires: Humility; humanity.

Favourite ad: 'Points of view', The Guardian.

Film: Lawrence of Arabia, David Lean.

Book: Mason & Dixon,Thomas Pynchon.

Music: 60s and 70s rock; pop; jazz; blues.

Hotel: Undisclosed.

The lowdown: A grizzled media veteran, the low-key McCloskey prefers to charm and persuade rather than beat the best prices out of media owners.


Current job: Group communications director, WPP. +44 (0)20 7408 2204.

Details: Not supplied.

The lowdown: A background as a financial journalist makes her an ideal link between WPP and the press. Understands what reporters need and when they need it. Never tries to overprotect her workaholic boss, Sir Martin Sorrell, from the media.


Born: Southport, 22 April 1970.

Family: Zina and Gerald McGuiness (parents); Isabella (wife); twin daughters.

Lives: Harpenden, Hertfordshire.

Education: Nicholas Breakspear RC School; University of Salford (English & History).

Current job: Chief executive, TBWA\London. +44 (0)20 7573 6666.

Salary: See Companies House.

Career highlights: J. Walter Thompson graduate trainee; account director within two years; group account director, M&C Saatchi, Sydney; managing director, TBWA; chief executive aged 32.

Proudest achievement: Helping double the size of M&C Saatchi, Sydney in two years.

Honours and awards: Part of teams which have won all major creative awards.

Professional organisations: Marketing Society; NSPCC; The Labour Party.

Clubs: Home House; The Union; Teatro.

Hates: Pessimists.

Loves: Honesty.

Admires: Aneurin Bevan.

Favourite ad: 'Face', British Airways.

Film: One Flew Over the Cuckoo's Nest, Milos Forman.

Book: The Great Gatsby, F Scott Fitzgerald.

Hotel: Not supplied.

The lowdown: Behind a cuddly front lies one of adland's most ruthless operators. McGuinness' charm is genuine, but it takes more than that to become TBWA chief executive at the age of 32.


Born: London, 14 March 1966 Family: James and Mary McLeod (parents); Rachel Walker (wife); two sons.

Lives: London; Suffolk.

Education: Alleyn's School, Dulwich; Bristol Polytechnic; Hounslow Copywriting Course.

Current job: Creative partner, Fallon London. +44 (0)207 494 9120 Salary: Undisclosed.

Career highlights: Starting the Marmite 'love/hate' campaign; the Volkswagen Passat obsession campaign; Ministry of Sound 'use your vote' campaign; Doritos idents; starting Fallon London with my partners; helping to make Skodas slightly less uncool than they were.

Proudest achievements: My boys at home; my boys at work.

Honours and awards: Five D&AD Pencils; one D&AD black Pencil; five British Television golds; three Cannes golds; three One Show golds; Creative Circle President's Award.

Professional organisations: D&AD.

Clubs: The Union; Arsenal.

Hates: Marmite.

Loves: A nice cup of tea.

Admires: People who can turn their hand to seemingly anything and excel at it, eg Spike Jonze, Vincent Gallo.

Favourite ad: 'Look like a model, don't act like one', Lee Jeans.

Film: The Magnificent Seven, John Sturges.

Book: One People, Guy Kennaway.

Music: Aswad, Aswad; The Stone Roses, The Stone Roses; Blue Lines, Massive Attack.

Hotel: Auberge Les Petits Saints aux Anacardiers, off Guadeloupe.

The lowdown: Together with longtime partner Richard Flintham, McLeod created a department that is a nice place to work and home to some of the UK's best advertising.


Born: London, 22 March 1940.

Family: Sammy (wife); three sons.

Lives: Twickenham.

Education: Wilsons Grammer School, Camberwell.

Current job: Vice-chairman, Omnicom Group; chairman, Omnicom Europe; founder, Abbott Mead Vickers BBDO. +44 (0)20 7298 7000.

Salary: Enough to service my overdraft.

Career highlights: When John Tylee wrote in Campaign: 'Abbott Mead Vickers, arguably the most successful UK advertising agency of all time.' Proudest achievement: With Adrian Vickers, persuading David Abbott to join our tiny advertising agency.

Honours and awards: Undisclosed.

Professional organisations: Vice-chairman, Full Stop appeal for the NSPCC.

Clubs: Millwall FC.

Hate Voicemail; call centres.

Loves: Seeing Millwall beat Crystal Palace Admires: Mikhail Gorbachev; anybody who devotes their lives to voluntary organisations, particularly The Salvation Army and the NSPCC.

Favourite ad: 'Snowplough', Volkswagen.

Film: Blade Runner, Ridley Scott.

Book: Tender is the Night, F Scott Fitzgerald.

Music: Anything by Eric Clapton; Billy Joel; Frank Sinatra.

Hotel: New York Palace, New York; Connaught, London.

The lowdown: The classic account man-cum-entrepreneur, Mead built AMV into Britain's biggest and most respected agency. Now doing the big corporate thing at Omnicom and indulging his taste for expensive gadgets. Sold his Richmond Hill home to Mick Jagger.


Born: Wells, Somerset, 21 March 1966.

Family: Robert and Sarah Medd (parents); Emma (wife); two sons; one daughter.

Lives: Chiswick, London.

Education: Winchester College; New College, Oxford (Zoology).

Current job: Partner, Mother. +44 (0)20 7689 0689.

Salary: None of your business.

Career highlights: 1988-93, SmithKline Beecham; 1993-98, The Coca-Cola Company;1998, Mother.

Proudest achievements: Being a father; everything about Mother.

Honours and awards: Very few.

Professional organisations: Undisclosed.

Clubs: Fiat Owners Club; Surfers Against Sewage; Soho House.

Hates: Dishonesty; laziness; lack of ambition.

Loves: My children; my wife; my surfboard; Cornwall; bed; Mother.

Admires: Thomas Huxley; Jools Holland.

Favourite ad: 'Emergency', Dr Pepper.

Film: Blade Runner, Ridley Scott.

Book: To Kill a Mockingbird, Harper Lee.

Music: Hey Joe, Jimi Hendrix.

Hotel: The Tresanton, Cornwall.

The lowdown: A surf dude with a great personality, Medd is a witty and understanding family man who would much rather be on a six-foot wave than in Clerkenwell. He wears his heart on his sleeve and truly believes in Mother.


Born: Derby, 14 September 1945.

Family: Lucy (wife); four children.

Lives: St Johns Wood, London.

Education: Derby School; the Henry Cavendish School; Birmingham University.

Current job: Former chairman and executive creative director, Grey Worldwide. +44 (0)20 7636 3399.

Salary: Very comfortable/well off.

Career highlights: President of jury, Cannes; president, D&AD; president, Creative Circle.

Proudest achievement: Doctorate of the university in my home city.

Honours and awards: Five D&AD silvers, three gold Lions, two Campaign golds.

Professional organisations: I am a qualified psychotherapist with a post-graduate diploma from the Institute of Pychosynthesis.

Clubs: RAC; Groucho; Chelsea Arts Club.

Hates: The people who complained about us painting our house pink.

Loves: Painting in oils.

Admires: Bill W and Doctor Bob.

Favourite ad: 'Swimming pool', Benson & Hedges.

Film: This Wonderful Life, Mariya Ruseva.

Book: The Catcher in the Rye, JD Salinger.

Music: A Day in the Life, The Beatles.

Hotel: Colombe d'Or, St Paul de Vence, Provence.

The lowdown: Recently brought down the curtain on a colourful career which might have been even more illustrious had it not been for the earlier drink and drugs extended interlude. A long-reformed character, he leaves a legacy of great commercials.


Born: Aldershot, Military Hospital, 1 February 1953.

Family: Anne Sabine-Pasley and John Melsom (parents); Melanie (wife); one son; two daughters.

Lives: Near Hungerford, Berkshire.

Education: Uppingham, Rutland.

Current job: Senior partner, Agency Insight. +44 (0)1488 669000.

Salary: No salary taken - profits split among partners.

Career highlights: 1974-1985, J. Walter Thompson, worked as account man (five years) and then copywriter (six years) on Rowntree, Bowater Scott, Shell, Oxo, RAF officer recruitment, Colmans and many more; 1978-79, wrote, directed and appeared in Channel 4, a comedy review, first at Edinburgh Festival and then as a part of Best of the Fringe season at Duke of York's Theatre, London; 1981, wrote Are You There Moriarty?, a book about party games; 1985-92, founding director, BMP Business;1992, consultant marketing director to Energis for the launch period and beyond; 1994, founded Agency Insight.

Proudest achievements: Hovis, Norwich Union, Halifax, Tango, Vodafone, Bell's whisky, Pimms, Gordon's all achieving market and/or creative success as a direct result of Agency Insight placing the business; persuading the producers of the James Bond films to allow me to have their regional premieres in 12 cities for five films, thus raising more than £600,000 for cot death charity; setting up The Diageo Scholarship in 2003, whereby young and talented creatives get their first job in advertising; appearing on the West End stage.

Honours and awards: Festival Fringe First for Channel 4; £5 from Ivan Pollard when he lost a bet; many Arrows and Lions in silver and bronze, but never once a gold (luv).

Professional organisations: The Marketing Society, The Marketing Committee for The Royal Marsden Hospital; IPA CAP committee.

Clubs: MCC.

Hates: The M4; bad manners in business; microwaves; golf.

Loves: Cricket; rugby; tennis; theatre.

Admires: Ian Botham (as a cricketer).

Favourite ad: 'Martians', Smash.

Film: The Great Escape, John Sturges.

Book: Great Expectations, Charles Dickens.

Music: Cello Concerto, Edward Elgar.

Hotel: Petite St Vincent (name of both the island and the hotel).

The lowdown: It takes a while to get to know Melsom, but it's well worth the effort. An old-fashioned gent, he's extremely kind natured and humble.


Current job: UK chief executive, Media Planning Group. +44 (0)20 7393 9000.

Details: Not supplied.

The lowdown: A streetwise, fast-talking media man. The cousin of Carat's Mark Craze.


Born: New York City, 8 January 1927.

Family: Sandra Meyer (wife); one daughter, an economist and fellow at Nuffield College, Oxford; one son, an entrepreneur and banker in New York City.

Lives: New York City, USA.

Education: Cornell University (BSc Hons Economics).

Current job: 1970, named chairman and chief executive, chairman and president of Grey Global Group. +001 (0) 212 546 2000.

Salary: An appropriate one.

Career highlights: 1956, joined the agency as a account executive and set about developing the agency's capabilitys in packaged goods advertising; 1972, I had become chairman and chief executive and developed Grey from its sole focus as an advertising agency to a group of global companies with leadership positions in direct marketing, public relations, sales promotion, healthcare marketing, youth and entertainment advertising, Hispanic Grey expanded from its US base to 90 countries around the world.

Proudest achievements: My children, of course.

Honours and awards: A number of awards throughout my career but I'm not one to brag.

Professional organisations: Public companies, director of Ethan Allen and Harman International Industries; public service, trustee of Solomon R Guggenheim Museum; The New York University Medical Centre; The Film Society of Lincoln Centre.

Clubs: Too many to list; more than I can afford.

Hates: Ignorance.

Loves: Creativity.

Admires: Winston Churchill.

Favourite ad: 'Pride', The U.S Post Office, Grey Worldwide/New York.

Film: The Third Man, Carol Reed.

Book: Everything Philip Roth has written.

Music: On the Town, Leonard Bernstein.

Hotel: The Connaught, London.

The lowdown: A global advertising institution. Now in his 76th year but showing no signs of handing over the helm at Grey. Famous for his ascerbic humour, iron-fisted control of Grey and dodging the 'retirement' question.


Current job: Managing partner, Michaelides & Bednash. +44 (0)20 7468 1168 Details: Not supplied.

The lowdown: One of the first media strategists (a description that he hates) and still one of the best nurturers of the discipline. Like his M&B partner Graham Bednash, an avid table football fan.


Born: 5 December 1955 (this is a state secret, so I'll have to kill you if you print it).

Family: Married; two children.

Lives: Cheshire.

Educated Bristol University (Modern Languages); INSEAD (MBA).

Current job: Head of planning, Cheetham Bell JWT. +44 (0)161 832 8884.

Salary: Another state secret.

Career highlights: Five years in the diplomatic service followed by nearly 20 as a planner; part of team which created Nicole and Papa for Renault at Publicis; helped launch Huggies across Europe for Kimberly Clark at Ogilvy & Mather; successful three-year spell as new-business director for O&M, followed by two years as head of planning; moved north to become part of the team that built Cheetham Bell into one of the most creative and effective agencies outside London, resulting in it being snapped up by JWT; currently chairman and convenor of judges for IPA Area Awards.

Proudest achievement: Big results - Renault virtually doubled its market share with Nicole and Papa, and at Cheetham Bell JWT we regularly work miracles for people with modest budgets but big aspirations.

Honours and awards: Clutch of IPA Effectiveness Awards; named Marketeer Planner of the Year in 2001 and 2002.

Professional organisations: Non-executive director BWD Securities.

Clubs: WACL; West Ham United FC (oh dear).

Loves: Being with my children; shopping; floating in a swimming pool; cinema.

Hates: Not supplied.

Admires: Jeremy Bullmore; John Webster.

Favourite ad: Ones that really make a difference, such as 'full stop', NSPCC, or 'chuck out your chintz', Ikea.

Film: None.

Book: A Month in the Country, James Lloyd Carr.

Music: Heartfelt soul, baby.

Hotel: Porth Tocyn, Abersoch, North Wales - they're all mad but the result is fantastic.

The lowdown: The bubbly Michel, who is widely recognised as one of the industry's top planning directors, showed great loyalty to O&M by commuting to its London office from her new home in Cheshire for six months before she left to take the job at Cheetham Bell.


Born: Leeds, 9 September 1967.

Family: Susan Mildenhall and Brian Peate (mum and step-dad); Charles Bell (my gorgeous better half).

Lives: The Ice House, Islington, London.

Education: John Smeaton High School, Leeds; The Metropolitan University of Manchester (Man Poly to you and me).

Current job: Joint managing director, TBWA\London. +44 (0)20 7573 6666.

Salary: Not enough to feed my Oswald Boateng habit.

Career highlights: 1990, graduate trainee, McCann-Erickson, working on Birds Eye Walls and Gold Blend; 1993, moved to Bartle Bogle Hegarty to work on Audi, Coca-Cola and Alfred Dunhill; 1996, Lowe Howard-Spink, account director on Smirnoff globally; 1997, promoted to board; 1998, took on the Vauxhall account; 2000, HHCL & Partners, head of account management; 2001, TBWA, managing partner; 2002; promoted to joint managing director - a job I love more than I ever thought possible.

Proudest achievements: Getting a place on McCann's graduate training programme; being promoted to joint managing director at TBWA.

Honours and awards: Lots. My award-winning accounts include Audi, Coca-Cola, Smirnoff, The Sun, five.

Professional organisations: Co-chair, IPA ethnic diversity programme.

Clubs: Home House; Soho House; Century; Shadow Lounge; Third Space; my mum's dining table.

Hates: Flakey admen (and women).

Loves: The voice of Whitney Houston.

Admires: Charlie, my partner; followed closely by Madonna.

Favourite ad: 'Face', British Airways - the ad that first attracted me to the industry. Since then, I'd have to say 'Number One' Audi - well, I was the account director working on it.

Film: Grease, Randal Kleiser. Seriously. I learnt the script, know all the songs and played the part of Danny in my high school production. I love it.

Book: The Alchemist, Paulo Coelho.

Music: I Will Always Love You, Whitney Houston. The acapella version shows that nobody else on this earth comes close.

Hotel: Gleneagles.

The lowdown: Mildenhall cuts a flamboyant figure on the UK advertising scene; he's possibly the only managing director who also looks good in a pink Stetson.


Born: Birmingham, 25 May 1955.

Family: Hugh and Pat Miles (parents); Karina Kennedy (wife); one daughter.

Lives: London SW17.

Education: Gordonstoun School; Westminster College.

Current job: Chairman, Miles Calcraft Briginshaw Duffy. +44 (0)20 7073 6900.

Salary: See Companies House.

Career highlights: 1980, joined Abbott Mead Vickers BBDO as a trainee account executive on all of the agency business; 1985-94, board director on Sainsbury's ('quality print' and 'recipe' campaign); 1985-99, board director on The Economist ('white out of red' and 'Kissinger'); 1994-99, board director on BT ('it's good to talk'); 1995-99, board director on BT Global, corporate and mobile; 1998, promoted to vice-chairman, AMV; 1999, left to start MCBD.

Proudest achievements: 1980-99, being the account director whose work across various businesses won nine Campaign golds, 24 Campaign silvers, eight D&AD silver Pencils, British Television gold and an IPA Effectiveness Award; 1999-present, helping build a creatively led £45 million communications company with 50 wonderful colleagues.

Honours and awards: See above.

Professional organisations: The Marketing Society; The Solus Club; The Marketing Group of Great Britain.

Clubs: Middlesex, MCC (associate member); Reform; Harry's Bar; Annabels.

Hates: Undisclosed.

Loves: Cricket; rugby; ballet; theatre; reading.

Admires: Parents.

Favourite ad: 'Father's day', Chivas Regal.

Film: Casablanca, Michael Curtiz.

Book: If this is a Man, Primo Levi. Music Requiem, Wolfgang Amadeus Mozart.

Hotel: Cipriani, Venice.

The lowdown: Miles is one of the advertising industry's finest charmers and most people agree that he has a strong sense of decency. He is a passionate advocate of great creative work.


Born: London, 18 May 1963.

Family: Maryan Miller (mother); Claire Frost (betrothed).

Lives: Camden, London.

Education: New End Primary; Sidcot School.

Current job: Joint managing director, Large Corp. +44 (0)20 7851 2000.

Salary: Next question, please.

Career highlights: Winning Production Company of the Year at BTA Awards 2003.

Proudest achievements: As above.

Honours and awards: None Professional organisations: APA.

Clubs: Groucho; Soho House.

Hates: Undisclosed.

Loves: Chelsea FC; boxing; food; photography.

Admires: Muhammad Ali.

Favourite ad: 'Bear', John West Salmon.

Film: Raging Bull, Martin Scorsese.

Book: New York 1954.55, William Klein.

Music: Burgler, Freddie King.

Hotel: Ballymaloe House, Cork.

The lowdown: Miller cuts a dash around Soho - in contrast to the rest of the production industry, he's more likely to be seen in a corduroy blazer and short back and sides than a pair of low-slung jeans and a mullet.


Born: Templecombe, Dorset, 15 September 1961.

Family: Mhairi (mum); Victoria (wife); two daughters.

Lives: London SW18.

Educated Millfield School; Reading University.

Current job: Deputy chief executive, five. +44 (0)20 7550 5555.

Salary: Less than David Mansfield.

Career highlights: 1992, the last year of Thames TV; 1992, the launch of UK Gold; 1993, UK Living; 1996-1997, building and launching five.

Proudest achievement: My sales team.

Awards Five awarded Best Terrestrial TV Channel 2002 at Edinburgh TV Festival.

Clubs: Founder, Soho House.

Hate Gherkins.

Loves: Wife and children.

Admires: My mum.

Favourite ad: 'No nonsense', John Smith's campaign.

Film: True Romance, Tony Scott.

Book: E, Matt Beaumont.

Music: One, U2.

Hotel: Babington House, Somerset.

The lowdown: Growing up on a Somerset farm, Milligan has assisted with the successful birth of numerous creatures. This skill has held him in good stead when present at the launches of UK Gold and five.


Born: Brentwood, 15 May 1950.

Family: Maureen (wife); two children.

Lives: Bidborough, Kent.

Education: St Martin's Secondary Modern School (left at 15 with no qualifications other than a swimming certificate).

Current job: Chief executive, London 2012. +44 (0) 20 7093 5000.

Salary: Adequate.

Career highlights: 1969-73, The Economist and Financial Times; 1973, started first ad agency CPI; 1987, established Air Miles International; 2002, founded and launched Nectar.

Proudest achievement: Launching Air Miles and Nectar.

Honours and awards: Crewed winning boat in the Clipper Round-the-World Race.

Professional organisations: The Marketing Society; fellow, IDM and RSA; non-executive director, Off-shore Telecom.

Clubs: Royal Ocean Racing Club; Royal Southern Yacht Club.

Hates: Greedy, self-centred people.

Loves: Family; travelling; sailing; challenges.

Admires: The great explorers.

Favourite ad: The old Hamlet ones.

Film: The Godfather, Francis Ford Coppola.

Book: Anything by JRR Tolkien.

Music: Anything by The Beatles.

Hotel: Splendido, Portofino, Italy.

The lowdown: The man who put Nectar cards into the pockets of 12 million consumers has had a stellar career despite leaving school at 15.


Current job: Managing director, Times Newspapers. +44 (0)20 7782 6000.

Details: Not supplied.

The lowdown: A droll, low-key News International sales guru, Milner started as a sales executive on The Times in 1981. With his wife Camilla Rhodes (see separate entry), Milner forms one half of a News International power couple.


Born: Kingston-upon-Thames, 8 May 1965.

Family: Roger and Josephine (parents); Suzanne (partner); Georgia (daughter).

Lives: Oxshott, Surrey.

Education: Hampton School.

Current job: Managing director, Mail on Sunday. +44 (0)20 7938 6000.

Salary: What's yours? Career highlights: 1988-98, advertisement manager, Mail on Sunday; 1998-2002, commercial director, Independent Newspapers; 2002-03, managing director, Associated New Ventures; 2003-present, managing director, Mail on Sunday.

Proudest achievements: Georgia Emily Miron, born 8 March 2002.

Honours and awards: Cycling Proficiency 1976.

Professional organisations: NMA; Nabs; Professional Sports Partnerships.

Clubs: Wentworth; Solus; Royal Tennis Club.

Hates: Seafood; other drivers; miserable people; shanking.

Loves: Passion; humour; energy; golf.

Admires: Outside the company, Delancey Street Foundation.

Favourite ad: 'Litany', The Independent.

Film: Shrek, Andrew Adamson, Vicky Jenson and Scott Marshall.

Book: Count with Maisy, Lucy Cousins.

Music: Gravel Pit, Wu-Tang Clan.

Hotel: Buji, Dubai.

The lowdown: Seen as one of the new breed at Associated despite having spent ten years there during the 80s and 90s, Miron is known as a tough negotiator and excellent motivator. His energy at work is replicated on the golf course where he is trying to improve on his handicap of eight with golfing buddies including PY Gerbeau and Carat's Mark Craze.


Born: Dartford, Kent 7 July 1966.

Family: David and Joan Mitchem (parents); Neil Dawson (partner); two children.

Lives: Clapham, London.

Education: Benenden School; Sevenoaks School; Birmingham University (English & French); Aix-en-Provence University.

Current job: Head of new business, M&C Saatchi. +44 (0)20 7543 4500.

Salary: Undisclosed.

Career highlights: At M&C Saatchi: 34 new-business wins in first three years, including AA, Nestle Rowntree, Police, Transport for London, NatWest, Kronenbourg; at Rainey Kelly Campbell Roalfe/Y&R: 1996, promoted to board account director; 1998, promoted to business development director; worked on award-winning Virgin Atlantic campaigns and IPA Effectiveness Award-winning Lil-lets campaign; at Leagas Delaney: worked on award-winning The Guardian campaign; at Yellowhammer: worked on award-winning Lynx, anti-fur campaign.

Proudest achievements: 34 new-business wins in three years.

Honours and awards: See above.

Professional organisations: The Marketing Society; IPA new business group.

Clubs: Soho House; Met Bar, GE Club; Holmes Place; Third Space; Matt Roberts.

Hates: Queuing.

Loves: Sons; parks; books; swimming; Peter Jones. Admires Madonna.

Favourite ad: 'Photo booth', Hamlet.

Film: Excalibur, John Boorman.

Book:s Once in a House on Fire, Andrea Ashworth.

Music: Unfinished Sympathy, Massive Attack.

Hotel: Villa des Orangers, Marrakech, Morocco.

The lowdown: Alongside her partner Neil Dawson (see separate entry), Mitchem cuts a striking figure in adland. Her dogged pursuit of clients is renowned, making her a perfect fit with M&C's ruthless reputation for winning clients.


Current job: Chairman and executive creative director, Publicis. +44 (0)20 7935 4426.

Details: Not supplied.

The lowdown: Moira has a wit and style which make him one of the industry's best-liked creative directors.


Current job: Group chief executive, Emap. +44 (0)20 7278 1452.

Details: Not supplied.

The lowdown: Islington born and bred, Moloney doesn't like to reveal too much about his private life. Many observers say it was a near miracle that he escaped the Petersen debacle with his reputation intact.


Born: London, 16 February 1960.

Family: Edward and Iris Moran (parents); Janet Moran (wife); one son; two daughters.

Lives: Stanton Harcourt, Oxfordshire.

Education: Backhurst Hill County High School, Essex; Ealing College, London.

Current job: Worldwide director, marketing strategy, RWE Thames Water.

+44 (0)118 373 8000.

Salary: Undisclosed.

Career highlights: 1978-82, sponsored Business Studies under-graduate with Metal Box; 1982-89, Ford Motor Company, holding various roles; 1989, management lecturer, Ford Marketing Institute (MI); 1990, manager, European Dealer Training at FMI Brussels; 1991, general field manager (London and South-East) FMI; 1992, manager of fleet sales and marketing; 1993, manager of sales operation, Ford Espana SA; 1994, director of sales and marketing, running all Spanish operations with $2 billion turnover; 1996, marketing director, Toyota (GB); 1999, commercial director in charge of £1.7 billion turnover operation; March 2003, joined RVE Thames Water.

Proudest achievements: 1993, learned Spanish in five weeks to be able to work in Spain; 1995, led Ford Spain to market leadership for the one and only time in that company's now 27-year history; 1996-2003, helped double sales at Toyota and build the company from a sales lead commodity player to a marketing-leading quality brand.

Honours and awards: Undisclosed.

Professional organisations: Fellow, Institute of the Motor Industry; fellow, RSA; member, Marketing Group of Great Britain; member, The Marketing Society.

Clubs: The Solus Club (president 2003).

Hates: Pan-European advertising; people who live in the past; misogyny.

Loves: Family time; golf; travel; reading; south-west France; languages (speaking four); Tottenham Hotspur FC.

Admires: Sir Winston Churchill.

Favourite ad: 'Changes', Volkswagen, tied with 'school girl', Toyota.

Film: The Italian Job, Peter Collinson.

Book: More Bullmore, Jeremy Bullmore.

Music: Anything by Frank Sinatra.

Hotel: The Datai, Langkawi, Malyasia. The lowdown A veteran networker, the ambitious Moran is another client who loves the perks of the ad industry. Progressive, good on a platform and a mean golfer, Moran's next challenge is to update the Solus Club. His move to Thames Water was a surprise.


Current job: Editor-in-chief, Daily Mirror. +44 (0)20 7293 3000.

Details: Not supplied.

The lowdown: The ebullient Morgan's controversial career has spanned price wars with the Daily Mirror's tabloid arch-rival The Sun, accusations of insider share dealing and a court fight with the grumpy supermodel Naomi Campbell. Probably the only man who can deal with all of this and keep smiling.


Current job: Joint chief executive, Publicis. +44 (0)20 7935 4426.

Details: Not supplied.

The lowdown: Subtle and low-key, the thoughtful media man Morris is, at heart, a big-agency man - hence his decision to leave the start-up Unity for Publicis.


Born: 19 November 1960.

Family: Pauline and Alec Morris (parents); one son.

Lives: Split between Devon and London SW16.

Education: Rushcliffe School, Nottingham; Loughborough College of Art; Newcastle Polytechnic; Leeds Polytechnic.

Current job: Director of membership services, ISBA.

Salary: I couldn't possibly say.

Career highlights: These have to be every moment that I've worked at ISBA over the past 14 years. My career here has been so varied - I have acted in a new-business capacity when director of marketing and communications, persuading advertisers to support the ISBA cause and being intimately involved in the group which developed the parameters of a new industry body, the DMA, to bring together direct marketing interests. I also represented the advertiser view in industry negotiations for world-first model contracts for agency relationships and best practice initiatives in pitching and briefing. I've then seen these initiatives adopted by sister organisations across the globe.

Proudest achievements: Having my son must take pole position; also, being able to maintain balance and harmony in my life despite being a single parent who splits her life between the country and the city.

Honours and awards: Just one from my son for being the best mummy.

Other organisations Member, The Marketing Society; CIM; governor, History of Advertising Trust.

Clubs: No time, I'm afraid.

Hates: Sorry, there's nothing I hate other than mashed potato.

Loves: Passion; art; reading; growing vegetables to feed my family (25 varieties at the last count); travelling; of course, life itself.

Admires: My son Eddie.

Favourite ad: Too many to single out just one.

Film: The Godfather, Francis Ford Coppola.

Book: Jude the Obscure, Thomas Hardy.

Music: Piano Concerto No 2, Sergei Rachmaninoff Hotel: The Bonham, Edinburgh.

The lowdown: Bubbly and effervescent, Morrison is something of an industry groupie who enjoys the company of its biggest cheeses. Usually hits top form at awards nights when the wine flows and her laughter is infectious.


Born: Falkirk, 4 January 1971.

Family: Hugh and Hilary Muir (parents); Matthew (brother); Rachael Mallinson (wife).

Lives: Bow, London.

Education: Falkirk High School; University of Glasgow (MA Hons Politics & Economics); London Business School (MBA).

Current job: Group development director, Ogilvy Group Holdings. +44 (0)20 7345 3000.

Salary: I pay 40 per cent tax.

Career highlights: 1992, Ogilvy graduate trainee working on great accounts such as Kraft Foods; 1995, worked on launch of First Choice holidays and produced award-winning work for Duracell; 1997, appointed new-business director, worked on repositioning The Observer; 2002, appointed group development director.

Proudest achievements: None. Pride comes before a fall.

Honours and awards: In the D&AD book for work on Duracell; picked up some Campaign Press awards along the way; the CIMTIG awards won by First Choice mean a lot, as it meant a lot to the client.

Professional organisations: Business mentor, The Princes Trust; advisor, John Smith Memorial Fund; advisor to the board of Wine Intelligence, a small market research firm.

Clubs: Glasgow Rangers FC.

Hates: In people, insincerity; in life, injustice.

Loves: In people, guts and intelligence; in life, my wife; good food and wine; anything on American politics.

Admires: In business, Mike Dodds, a great leader. He runs OgilvyOne's BT business. If I were a client, I'd insist he work on my account; in life, my wife for doing a tough job and never losing her sense of humour.

Favourite ad: 'Double life', Sony PlayStation.

Film: City of God, Katia Lund and Fernando Meirelles.

Book: The Leopard, Guiseppe Tomasi di Lampedusa.

Music: Heaven or Las Vegas, Cocteau Twins.

Hotel: Number One, Devonshire Gardens, Glasgow.

The lowdown: Classic Ogilvy & Mather material, the unflappable and single-minded baby-faced Muir has a wisdom that defies his tender years.

Also has a curious passion for tapas.


Born: Adelaide, South Australia, 11 July 1946.

Family: Denis and Lorna Muirhead (parents); Jeanne Meins (wife); three sons.

Lives: London SW1.

Education: The Armidale School, NSW; St Dunstan's College, London.

Current job: 1995, founding partner, M&C Saatchi. +44 (0)20 7543 4500.

Salary: Undisclosed.

Career highlights: 1972, joined Saatchis from Ogilvy & Mather as an account manager; 1975, became group account director and board director; 1982, deputy chairman; 1988, chairman and chief executive of Saatchis London; 1992, appointed chairman of Europe; 1994, moved to New York as president and chief executive of Saatchis Worldwide; 1995, founding partner of M&C Saatchi together with David Kershaw, Charles and Maurice Saatchi and Jeremy Sinclair.

Proudest achievement: Surviving for more than 30 years as a humble supplier of advertising; winning British Airways twice and being involved with its advertising through its successful privatisation in 1982 until now; helping to create and sell some famous global campaigns including 'Manhattan landing', 'Face' and 'PJ O'Rourke'; creating the 'the famous Porkinson banger' in 1985 together with the late Norman Parkinson and Paul Arden; winning back the Conservative Party in 1991 and then leading the advertising team that won the 1992 election against all odds.

Honours and awards: None, not even a thank you, but I'm not bitter.

Professional organisations: Thirty Club; fellow, IPA.

Clubs: RAC Club; West Kent Golf Club; Sundridge Park Tennis Club.

Hates: Long meetings.

Loves: Rugby; tennis; skiing; caviar; lamb chops; travelling to new places.

Admires: Jeremy Sinclair.

Favourite ad: 'Face', British Airways.

Film: The Shawshank Redemption, Frank Darabont.

Book: The Unbearable Lightness of Being, Milan Kundera.

Music: Hungarian Dances, Johannes Brahms.

Hotel: 717, Amsterdam.

The lowdown: An affable Australian and Paul Hogan lookalike, Muirhead is the archetypal smooth account man with a client contact book to die for.

His self-deprecating style belies a sharp brain. Immensely loyal to the Saatchi brothers.


Born: Sydney, Australia, 22 August 1968.

Family: Rupert Murdoch (father); Anna (mother); Matthew (husband); three daughters.

Lives: London.

Education: Brearley (NYC); Vassar College, NY (BA Modern European History).

Current job: Chairman and chief executive officer, Shine.

Salary: £100,000+.

Career highlights: Being managing director of Sky Networks; starting Shine and seeing us grow.

Proudest achievement: My children.

Professional organisations: Various.

Honours and awards: Various Clubs: Various.

Hates: Letting people down.

Loves: Success at whatever I put my mind to.

Admires: My daughters.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Murdoch's choice of Paris for her hen weekend gives an insight into her sophisticated mind (her husband-to-be, Matthew Freud, chose Cuba). The confidence of Sir Martin Sorrell and WPP in Shine proves the quality of her business mind.


Born: Undisclosed.

Family: Married; six children.

Lives: Undisclosed.

Education: Undisclosed.

Current job: Chairman and chief executive, News International. +44 (0)20 7782 6000.

Salary: Undisclosed.

Career highlights: 1954, took control of News Limited company with minority stake in Adelaide's number two daily newspaper; 1960, acquired Sydney's Daily Mirror; 1964, launched The Australian; 1969, entered the UK market with the purchase of News of the World and later, The Sun; 1980's, bought The Times and The Sunday Times and HarperCollins Publishers, as well as two US papers; 1985, NewsCorp buys Twentieth Century Fox; 1985, starts Fox Television network; 1996, starts Fox News Channel; 1988, NewsCorp floats; 1989, NewsCorp becomes shareholder in British Sky Broadcasting; 2003, NewsCorp agrees to buy a stake in Hughes Electronics, owner of DirecTV.

Proudest achievements: Undisclosed.

Honours and awards: Companion of the Order of Australia for services to media and newspaper publishing.

Professional organisations: Closely involved with and made generous contributions to various educational, cultural, medical and charitable organisations throughout the US, UK, Australia, Asia and Israel.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Tenacious, daring and ambitious, the predatory Murdoch rewrites the rules for all media owners. Where he leads, others follow.


Born: Norwich, 20 March 1967.

Family: Undisclosed.

Lives: London SW10.

Education: Notre Dame, Norfolk; University of Essex (Economics & Politics).

Current job: Managing director, Rainey Kelly Campbell Roalfe/Y&R. +44 (0)20 7404 2700.

Salary: Undisclosed.

Career highlights: 1990, post room, Dorlands; 1991, Ogilvy & Mather, graduate trainee; 1991-95, grew to account director on Guinness, Ford and Unilever; 1995, joined RKCR as its 12th employee and have worked on almost every account since then, including Millertime (Campaign of the Year 1996) and award-winning campaigns for Virgin, News International and Marks & Spencer; 1998, head of account management; 2000, managing partner; 2003, managing director.

Proudest achievements: Staying excited by working with talented, interesting and lovely colleagues and clients; helping build a dynamic agency culture as head of account management before, during and after the merger with Y&R; pitching for, and winning, M&S, Lego and Virgin.

Honours and awards: Contributed to wide range of creative, business and effectiveness award-winning teams.

Professional organisations: The Marketing Society; IPA.

Clubs: Soho House.

Hates: Fakes and forgers.

Loves: Music - all of it.

Admires: My grandfather.

Favourite ad: 'Coooee!' and 'Mr Shifter', both PG Tips.

Film: O Brother, Where Art Thou?, Joel and Ethan Coen.

Book: English Passengers, Matthew Kneale.

Music: Saturday Night, Sunday Morning, T-Empo.

Hotel: Palmetto, Barbuda.

The lowdown: Equally at home in a sharp suit or a nun's habit, Murphy is a well-respected figure in the advertising industry. Loves a tipple and has been known to extend these into full-blown benders on occasion.


Current job: Joint managing director, Express Newspapers. +44 (0)20 7928 8000.

Details: Not supplied.

The lowdown: The newspaper industry just wasn't the same without Myerson, who has a reputation for being as volatile as nitroglycerine.

Sharp and aggressive, Myerson and the Daily Express went their separate ways a while back, but he liked his old job so much he got his boss, Richard Desmond, to buy the company.


Born: New York, 30 March 1952.

Family: Ronnie Cooke Newhouse (wife); two children.

Lives: London W11.

Education: Isidore Newhan School, New Orleans; Yale University.

Current job: Chairman, Conde Nast International. +44 (0)20 7499 9080.

Salary: Prefer not to reply.

Career highlights: Launching approximately 40 magazine titles in 15 countries including Russia, Japan, Korea, South Africa, Britain, Italy, Germany, France and Spain.

Proudest achievements: Putting together the finest magazine organisation in the world; also 4,855,000 air miles.

Honours and awards: Prefer not to reply.

Professional organisations: Not supplied.

Clubs: Yale Club; Harry's Bar; George's.

Hates: Dishonesty; carelessness.

Loves: Relaxing with a good book and a cup of tea.

Admires: Theodore Roosevelt.

Favourite ad: Any Comme des Garcons shirt ad.

Film: Once Upon a Time in America, Sergio Leone.

Book: La Belle Image, Marcel Ayme.

Music: Harvest for the World, Isley Brothers Hotel: The Bristol, Paris.

The lowdown: His close involvement with the company's magazines means Newhouse comes with a reputation for passion and thoroughness. A mentor to many in publishing, including ex-Loaded editor and I Feel Good founder James Brown.


Born: London, 30 March 1960.

Family: Angela (mother); Malcolm (father, deceased); Kate Marber (wife); Alex (sister).

Lives: Belsize Park, London.

Education: University College School; Pinner Sixth Form College; Trent Polytechnic (Business Studies).

Current job: Chairman, Mediaedge:cia UK; chief executive, Outrider. +44 (0)20 7803 2000.

Salary: Enough to know how lucky I am.

Career highlights: 1997, creation of the first interactive rights agreement for Fifa on behalf of Prisma Sports and Media; 1998, formation of Outrider; 2000, appointment to Tempus Group board; 2002, appointment to Mediaedge:cia WW Exco; 2003, appointment as chairman of Mediaedge:cia UK; June 15 2003, bicycle salesman, Toys R Us.

Proudest achievement: All of the above.

Honours and awards: None that did not depend on other people.

Professional organisations: IPA; Media Futures Group.

Clubs: Globe LTC; Soho House.

Hates: Lack of respect between agencies; clients assuming that everyone is trying their best.

Loves: Wife; family (most of them); sweet backhand pass down the line (fantasy); artists.

Admires: Sir Martin Sorrell and Chris Ingram - driven men; Gerry Moira - the man with the silken pen.

Favourite ad: 'Horses', Citroen - so, so French; 'double indemnity', Pirelli.

Film: Hear My Song, Peter Chelsom.

Book: Earthly Powers, Anthony Burgess - possibly the best first paragraph in the language.

Music: The Easter Hymn, from Cavalleria Rusticana, Pietro Mascagni.

Hotel: Beach - Amanpulo, Philippines; city - The Lowell, New York.

The lowdown: Norman is variously described as passionate, odd, bright, enthusiastic, loyal and flamboyant by his contemporaries. His collection of books about the French exploration of Indo-China in the 19th century hints at an eccentric intellect.


Current job: Managing director GB and Ireland, Coca-Cola Great Britain and Ireland. +44 (0) 20 8237 3000 Details: Not supplied.

The lowdown: The marketer famous for putting Mother on Coke's roster and for championing alternative media forms. Paved the way for big clients to introduce smaller agencies onto their rosters.


Born: Manchester, 27 March 1947.

Family: Daniel and Sheila (parents); Suzanne (wife); four children.

Lives: Woodcraft Castle, Cambridgeshire.

Education: St Bede's College, Manchester; Sheffield University (Engineering & Business).

Current job: Worldwide head of strategic planning, Publicis. +44 (0)20 7935 4426.

Salary: See Companies House.

Career highlights: Planner at Ogilvy & Mather on HP Sauce postcard campaign, which was complained about in the House of Commons; planning director, CDP/Aspect Grants; planning director, joint Leo Burnett/Publicis on Renault.

Proudest achievement: Developing la holistic difference - a new Publicis approach to planning.

Honours and awards: Fellow, IPA; fellow, IPG; 1980 darts champions OBM.

Professional organisations: Account Planning Group; Market Research Society; Association of Qualitative Research; council member, ASA; IPA; writer, Amnesty International; D&AD.

Clubs: Soho House; Dead Spider.

Hates: I only dislike criticism of others. Hatred is not something I like.

Loves: Football (Manchester United); art; conversation; music; films.

Admires: My wife.

Favourite ad: 'New York', Caffreys.

Film: Alexander Nevski, Sergei Eisenstein (pre-35); now I could watch Ghost Dog: The Way of the Samurai, Jim Jarmusch, and Run Lola Run, Tom Tykwer, every day.

Book: Amongst Women, John McGahern.

Music: Get Right Back to Where We Started From, Maxine Nightingale.

Hotel: 42 The Calls, Leeds; Soho House, New York.

The lowdown: Despite having performed front-line management roles at the Publicis agency in London, the cerebral and softly spoken O'Donoghue is more comfortable in the back room.An astute observer of social trends and a perceptive commentator on them.


Born: Uttoxeter, Staffordshire, 14 October 1956.

Family: Jane (partner); two sons.

Lives: Islington, London.

Education: Thomas Alleynes Grammar School, Uttoxeter; London School of Economics (BSc Economics).

Current job: Chief strategy and marketing officer, Media Planning Group Global. +44 (0)20 7393 9000.

Salary: I scrape by.

Career highlights: 1978, joined French Gold Abbot as graduate trainee; 1982, joined Colman RSCG as media manager; 1989, launched Mediastar as chief executive, the first media department to separate from a creative agency to compete with independents; 1996, launched Mediapolis UK as chief executive, joint venture involving all Havas media operations plus buying for Young & Rubicam; 1999, created MPG UK as chief executive following network merger with Media Planning; 2001, global role within MPG as chief executive of global operations; 2003, current role.

Proudest achievements: Free Times promotion for the launch of Windows 95; running a profitable business through three recessions and never having to make anyone redundant; finally nailing the guitar solo in Kid Charlemagne.

Honours and awards: Various Campaign Media, Media Week, Media & Marketing Europe awards over the years.

Professional organisations: IPA.

Clubs: None.

Hates: Office politics.

Loves: Playing guitar; a chilled glass of white wine on a summer's evening while dinning al fresco.

Admires: Elizabeth I; Oscar Wilde; Winston Churchill; Ernest Shackleton; Jimi Hendrix; Donald Fagen.

Favourite ad: Everything from CDP at the peak of its powers.

Film: Life of Brian, Terry Jones.

Book: The Complete Works of Oscar Wilde, Oscar Wilde.

Music: Aja, Steely Dan.

Hotel: Hotel Arts, Barcelona The lowdown: Now MPG's international guru, Offen has always been one of the quieter, less sparkly media men. Known for his firm grip on finances, Offen is a steady, if low-key, leader.


Born: Braintree, Essex, 9 November 1961.

Family: Jane (wife); first baby born August 2003.

Lives: Islington, London.

Education: St John Payne RC comprehensive, Chelmsford. Current job Executive creative director, Bartle Bogle Hegarty. +44 (0)20 7734 1677.

Salary: Bigger than some but I'm sure not as big as others.

Career highlights: As a writer, probably 'Ian2Martin' for One2One; as executive creative director, a lot of amazing stuff over the past three years, from Barclays to Xbox; getting into music, programming and publishing.

Proudest achievements: As executive creative director, British Television Agency of the Year 2002; Marketing Agency of the Year 2002; Media & Marketing Agency of the Year 2002; still waiting for Campaign (surely only a matter of time).

Honours and awards: Undisclosed.

Professional organisations: D&AD; local pub quiz team.

Clubs: Undisclosed.

Hates: Aristocratic or high-born arrogance.

Loves: My wife.

Admires: Muhammad Ali.

Favourite ad: 'Martians', Cadbury Smash.

Film: The Silence of the Lambs, Jonathan Demme.

Book: Pincher Martin, William Golding.

Music: Strawberry Fields Forever, The Beatles. Hotel Undisclosed.

The lowdown: One of the industry's most talented copywriters and when he's not working he puts his linguistic skills to good use - by ranting.

A man with a strong opinion on just about everything, O'Keeffe is the antithesis of the industry luvvie.


Born: Dublin, 30 November 1965.

Family: Andrew Oldham (husband); one daughter.

Lives: London.

Education: Convent of Mercy, Inchicore, Ireland; left at 16, went to work.

Current job: Joint managing director, Media Planning Group. +44 (0)20 7393 9000.

Salary: Undisclosed.

Career highlights: 12 years working at the heart of great full service agencies such as FCB and Leo Burnett; loved my eight years at Burnett working on McDonald's, Mercedes, United Airlines, United Biscuits, and working my way up from TV buyer to strategic planning director, especially enjoyed launching Nickelodeon into the UK and working with great people; moved to the BBC for three years, fantastic experience in developing media brands such as Top Gear, Delia, Teletubbies, but I missed the agency world.

Proudest achievements: Surviving.

Honours and awards: Can't remember and they are unimportant.

Professional organisations: None.

Clubs: None - life's too short to badge brand your social life.

Hates: Committees; indecision; risk aversion.

Loves: 'Can-do' mentality; good company; dancing all night.

Admires: Nurses.

Favourite ad: 'Shopping', 'birds and bees', 'mum-in-law', McDonald's.

Film: Pulp Fiction, Quentin Tarantino.

Book: I Know this Much is True, Wally Lamb; The Gruffalo, Julia Donaldson.

Music: The Joshua Tree, U2.

Hotel: Kurland Polo Ranch, Cape Province, South Africa; Forty-Nine Palms, Joshua Tree, Nevada.

The lowdown: Oldham is the thinker at MPG, a feisty, focused intellect, ambitious and clearly driven. She's also the wife of Viacom Outdoor's Andy Oldham.


Born: Clacton-on-Sea, Essex, 3 February 1962.

Family: Ejner and Leni Olsen (parents); Claire Hepworth (wife); one son; two daughters.

Lives: Twickenham, Surrey.

Education: Impington Village College; Kingston Polytechnic.

Current job: European client services director, Foote Cone & Belding.

+44 (0)20 7947 8000.

Salary: Undisclosed.

Career highlights: 2003, European vice-president, FCB Worldwide; 1999-2003 managing director, Banks Hoggins O'Shea/FCB; 1995-99, board account director, BHO; 1989-94, account director, Euro RSCG; 1987-89 account manager, BBDO; 1986-87 account executive, Davidson Pearce.

Proudest achievements: Helping to build BHO from a startup to a top-20 agency and part of the FCB network.

Honours and awards: None personally, only by involvement with people who really are talented on clients such as Waitrose, Bluewater, Daihatsu, Amtico, Nivea, Virgin Interactive, Peugeot and Apple.

Professional organisations: Member, IPA council; The Marketing Society.

Clubs: Undisclosed.

Hates: Pomposity.

Loves: My family.

Admires: My wife.

Favourite ad: '1984', Apple.

Film: Diva, Jean-Jacques Beineix.

Book: John Brown's Schooldays, Thomas Hughes.

Music: Concerto No 3, Sergei Rachmaninoff.

Hotel: Gleneagles, Scotland.

The lowdown: More a doer than a thinker, the ten-year Banks Hoggins O'Shea/FCB veteran Olsen's solid client credentials make him a key figure in FCB's push to create a meaningful European network.

Euro-travelling won't do much for his dodgy golf game, however.


Born: Dublin, 3 April 1960. Family Michael and Maura O'Riordan (parents); one sister; five brothers.

Lives: Wandsworth.

Education: Muckross Park College, Dublin; University College Dublin (BA English & History; MA Modern English & American Literature).

Current job: 2001, editor, Marie Claire. +44 (0)20 7261 5000.

Salary: £10,000-£1,000,000.

Career highlights: Putting David Beckham on the cover of June 2002 issue of Marie Claire. He was the first man to appear on the cover of the magazine in its 15-year history.

Proudest achievements: Becoming the editor of Marie Claire.

Honours and awards: 1993, Emap Editor of the Year; 2003, IPC Editor of the Year; 2003, IPC Cover of the Year; 2003, Magazine Design Awards, Best Designed Consumer Magazine (circulation more than 40,000).

Professional organisations: British Society of Magazine Editors.

Clubs: Soho House; Groucho Club; Milk & Honey.

Hates: Meanness.

Loves: Passionate people.

Admires: Mary Robinson.

Favourite ad: Anything by Alison Jackson.

Film: Reds, Warren Beatty.

Book: Love in the Time of Cholera, Gabriel Garcia Marquez.

Music: Astral Weeks, Van Morrison.

Hotel: The Clarence, Dublin.

The lowdown: Christened Marie Terese Clare, O'Riordan was perhaps destined for her current job. Used to be More!'s agony aunt.


Born: Chelmsford, 5 December 1947.

Family: Frank and Lucy O'Shea (parents); Suzanne O'Shea (wife); three children.

Lives: Navestock, Essex.

Education: The Hewett School, Norwich (one O Level).

Current job: Departing creative director and deputy chairman, Banks Hoggins O'Shea/FCB. +44 (0)20 7947 8000.

Salary: Private.

Career highlights: 1984-86, head of copy, Lowe Howard-Spink; 1987-89, joint creative director of Lowe Howard-Spink with Ken Hoggins; 1990, set up Chiat Day's London office; 1991, set up BHO.

Proudest achievement: Building a group of nice and talented people.

Honours and awards: D&AD, one gold; Cannes (two gold, two silver); Campaign Press (one gold, seven silver); BTA (two gold, three silver); British Cinema Awards (one gold); Clio (seven gold); Creative Circle (two gold); One Show (one silver); Kinsale (Grand Prix, two gold).

Professional organisation IPA Creative Forum; creative consultant/non-executive at the Radio Advertising Bureau.

Clubs: None.

Hates: Starting an ad.

Loves: Finishing an ad.

Admires: David Abbott.

Favourite ad: 'What you see is a TV set repairing a man', US war veterans.

Film: One Flew Over the Cuckoo's Nest, Milos Forman.

Book: Sometimes a Great Notion, Ken Kesey.

Music: Green Onions, Booker T and the MGs.

Hotel: My home.

The lowdown: A charming elder-statesman figure who has always kept a lid on his ego. Once spent his children's allowance on a set of golf clubs.


Born: Manchester, 23 June 1966.

Family: Jane (


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