A List: what it takes to make the grade

A whopping 86 per cent are men, 5 per cent are called John or Jonathan, 15 per cent drive a Mercedes, most are the oldest child in their family and their favourite piece of technology is Apple's iPod. These are some of the interesting characteristics that define the entrants in Campaign's A List 2007.

Unveiled this week, and sponsored by Kendall Tarrant, The A List is the definitive roll-call of people of interest and influence in communications, media and marketing.

The Guardian remains the place where most of the who's who in media find out what's what, with The Sunday Times dominating the weekend market. The Week is the industry's preferred magazine, The West Wing dominates A Listers' viewing habits, bbc.co.uk is the preferred website and BBC Radio 4 is the favourite breakfast listening. The industry's favourite ad remains "points of view", created by DDB London for The Guardian in 1986.

Copies of the A List at £30 are available from Celia Miranda on (020) 8267 4919.

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