Hosted by editor Rachel Barnes, and produced by Somethin' Else, the Marketing Mind is a monthly podcast which explores unusual concepts and new technologies, to help marketers find some creative inspiration.
This second episode features Sam Bompas, one half of 'jelly architects' Bompas & Parr, discussing the future of food and its impact on brands.
Meanwhile senior reporter Shona Ghosh talks to Stefan Thoroddsen, co-founder of Crowbar Protein, the Icelandic start-up behind the insect-based Jungle Bar. Thoroddsen discusses the start-up's success on Kickstarter and whether cricket flour can be a viable protein source.
The team discusses everything from in-vitro meat to the practical difficulties of baking crickets.
Listen to the Marketing Mind podcast episode two: the future of food
Bompas and Parr recently partnered with Bespoke Offers, Barclaycard's loyalty scheme, to host a tasting extravaganza.