AdvertiserJohnson & Johnson
AgencyJ. Walter Thompson
SectorFMCG and Cosmetics / toiletries
Listerine is on a mission to find out what the boldest people in the UK do in the mornings.
The activity is part of the brand's "Boldify your routine" campaign. It includes two ads that each feature a heroic character – Dan Dewhirst, a professional breakdancer, and Christie Aaria Emby, a stuntwoman.
The films turn some of their mundane daily tasks into dramatic stunts – including a swordfight filmed at St Anne’s Cathedral, London, where scenes from the movie 28 Days Later were shot.