Little Chef gives nod to Blumenthal's menu

LONDON - Roadside restaurant chain Little Chef is reportedly planning to roll out Michelin-starred chef Heston Blumenthal's trial menu across all of its UK outlets.

Little Chef has been trialling a menu at its Popham outlet that contains dishes such as braised ox cheeks and coq au vin, created by Blumenthal, owner of The Fat Duck restaurant.

Blumenthal's attempt to turn the Little Chef around was featured in a Channel 4 documentary that aired earlier this year.

The menu has proved popular and plans have been made to introduce the dishes at all 175 Little Chef restaurants.

Little Chef was saved from bankruptcy in 2007 after private equity firm RCapital stepped in to save the chain.

The chain was founded in 1958 as an 11-seater snack bar in Reading, and has had a series of owners since that time including Granada, private-equity firm Permira and Travelodge.

Little Chef was unavailable for comment this morning.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now