The online version of 'Spot the Ball' mirrors the offline game perfectly where players are asked to scrutinise a match-action photograph and decide where they think the ball should be.
There are hundreds of photographs stored within the online database, randomly selected so the player can 'Spot the Ball' through a click of the mouse. Cash prizes are awarded for being within the ball zone and spot-on selections win £250 instantly.
Littlewoods says the game will be the first in a number of 'Spot the Ball' interactive games from the Littlewoods Game On stable as the format is adapted to other national sports.
Roger Marris, head of internet at Littlewoods Game On, said: "'Spot the Ball' is a classic we have wanted to bring into the 21st century for a while now and are confident this new instant version will prove to be a hit with footie fans everywhere."
Players are allowed up to 25 selections a photograph, with each selection costing 25p. Cash prizes are awarded for being within the ball zone.
PIMS-SCA, the promotional risk management company, is providing game development, hosting, management and set-up, together with Random Number Generation services for the 'Spot the Ball' game.
Now owned by Sportech, Littlewoods, best known for its football pools, launched Littlewoods Game On as a consumer-facing interactive brand in February 2003. As well as online game development it has developed an interactive TV offering.
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