Littlewood’s Cup tie

Littlewoods Pools is tipped to pick up the pounds 1m sponsorship of ITV coverage of the FA Cup, which starts with the Charity Shield in August.

Littlewoods Pools is tipped to pick up the pounds 1m sponsorship of

ITV coverage of the FA Cup, which starts with the Charity Shield in

August.



ITV has won the rights to show one live game in each Cup round and

exclusive rights to the Cup Final, as well as the Charity Shield.



As the main event sponsor, Littlewoods has first option on the deal,

although ITV’s sales house TSMS said three possible sponsorship

candidates are in the running. Industry sources suggest Littlewoods is

keen to take up the deal and an are expecting an immediate announcement.