Littlewoods recruits Coleen Rooney for autumn campaign

Littlewoods has signed up Coleen Rooney as its latest brand ambassador, in a bid to pinch market share from its rivals.

Coleen Rooney: new ambassador for Littlewoods
Coleen Rooney: new ambassador for Littlewoods

The wife of Manchester United and England football star Wayne will star in an ad campaign kicking off this autumn..

The ads will run across TV and online and form part of a £4.5m overarching ad blitz.

It is thought that Coleen Rooney will feature as a 'style ambassador', offering fashion tips to potential customers.

Littlewoods owner Shop Direct uses a number of agencies across its different brands. At the end of 2009, Littlewood's Christmas ad was created by Leo Burnett.

The 40-second ad, created by Leo Burnett, features the tagline 'Christmas in manageable bits' to promote the fact that customers can pay for purchases by spreading payments over time.

The account for Littlewoods' online brand Very.co.uk, which has featured Holly Willoughby and Fearne Cotton in recent ads, is held by VCCP.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content