Littlewoods to review £4m media planning and buying

Littlewoods is reviewing the £4 million media planning and buying account for its catalogues business.

The catalogue retailer has used Universal McCann Manchester, Zed Media and MediaCom North across its catalogue range but is looking to consolidate.

Littlewoods, which is owned by the Barclay brothers, has also approached non-roster agencies about the pitch and is believed to have an initial list of at least five agencies. The pitch is being handled by its procurement department.

Media planning and buying duties for the Littlewoods range of print and online catalogues, which include LX Direct and Even More, are currently split between the incumbent agencies.

Littlewoods, which sold all of its UK stores to Primark last year in a deal that valued the 120 town-centre sites at £409 million, previously used Zed Media for planning and buying.

Littlewoods also disposed of its Index stores last year,

While Littlewoods has pulled out of the high street, it generates around £2 billion in catalogue and online sales.


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