Littlewoods rewards DMB&B with pounds 4m Lotto task

DMB&B has landed Bartle Bogle Hegarty’s pounds 4 million Lukcy Lotto account, less than a year after BBH relaunched the scratchcards with a high-profile campaign featuring the glamorous ’Lady Luck’ character.

DMB&B has landed Bartle Bogle Hegarty’s pounds 4 million Lukcy

Lotto account, less than a year after BBH relaunched the scratchcards

with a high-profile campaign featuring the glamorous ’Lady Luck’

character.



Littlewoods, a DMB&B client, bought UK Charity Lotteries last week, and

made an instant decision to consolidate all its advertising into

DMB&B.



By bringing together Lukcy Lotto and its existing charity scratchcard,

called Scratchies, Littlewoods hopes to expand the market and mount a

serious threat to the National Lottery scratchcard operation.



The company spent pounds 2.5 million advertising Scratchies last

year.



Barry Cook, the managing director of DMB&B, said: ’Littlewoods chose not

to wait and see, but instantly displayed its confidence in our agency by

handing us the Lukcy Lotto business.’



Media on the account is also expected to follow suit and move from

Motive to Littlewoods’ media agency, BBJ Media Services.



A spokesman for Littlewoods said: ’DMB&B is the advertising agency for

Littlewoods and following the acquisition, we are now one company.’



Andrew Slamin, the sales and marketing director of Littlewoods

Lotteries, who formerly held the same post at UKCL, commented: ’We are

evaluating the long-term brand strategy for both products and, given its

experience, BBH will still be helping us in that process.’



DMB&B won the pounds 8 million Littlewoods business in December 1995,

after a pitch against Lowe Howard-Spink and Bates Dorland. At that time,

the advertising for Littlewoods Pools, Spot the Ball and the Charity

Scratchcard accounts was brought together for the first time