Littlewoods unveils first Christmas ads after six-year break

Littlewoods is returning to Christmas TV advertising after a gap of

six years with a £6.5 million campaign that follows on from its

"Littlewoods would" branding work.



The TV spots, by HHCL & Partners, are designed to drive awareness and

sales in the run-up to Christmas.



They will work in two tranches; the first ads feature a number of

products parading on the screen to give a visual demonstration of the

range of presents available at the store.



The second series uses the same creative idea but focus on a specific

benefit of shopping at the store, such as interest-free credit and

prices.



Littlewoods' marketing director, Susan Murray, said: "We wanted to

invest further in the brand at Christmas to ensure we continue growing

in this key period for retail. After all, Littlewoods has a superb

offering this year and we want to shout about it."



HHCL's account director, Juliet Haygarth, said: "The campaign goes one

step further than the previous one as we're not only focusing on the key

services that Littlewoods offers but also showing customers the store's

range."



The ads were written by Suzy Warren and art directed by Georg

Thesmann.



Photography was by Tiff Hunter and animation by Simon Man-chip. Media

planning was by Deborah Mills at HHCL and buying is by Zed Media.