Littlewoods is returning to Christmas TV advertising after a gap of
six years with a £6.5 million campaign that follows on from its
"Littlewoods would" branding work.
The TV spots, by HHCL & Partners, are designed to drive awareness and
sales in the run-up to Christmas.
They will work in two tranches; the first ads feature a number of
products parading on the screen to give a visual demonstration of the
range of presents available at the store.
The second series uses the same creative idea but focus on a specific
benefit of shopping at the store, such as interest-free credit and
prices.
Littlewoods' marketing director, Susan Murray, said: "We wanted to
invest further in the brand at Christmas to ensure we continue growing
in this key period for retail. After all, Littlewoods has a superb
offering this year and we want to shout about it."
HHCL's account director, Juliet Haygarth, said: "The campaign goes one
step further than the previous one as we're not only focusing on the key
services that Littlewoods offers but also showing customers the store's
range."
The ads were written by Suzy Warren and art directed by Georg
Thesmann.
Photography was by Tiff Hunter and animation by Simon Man-chip. Media
planning was by Deborah Mills at HHCL and buying is by Zed Media.
